Digital Media Specialist Job Description
Digital media specialist
provides insights from data to optimize PPC, SEO, online advertising, email marketing programs and social media programs.
Digital Media Specialist Duties & Responsibilities
To write an effective digital media specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital media specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with Media & Acquisition Operations Manager to implement partner tracking pixels on EA websites through tag management platform Tealium
Manage production of mailings using HTML templates
Manage social promotion and content distribution campaigns for clients on an as-needed basis
Test and QA to ensure pixels are firing, tracking, and collecting data as intended
Manage EA ticketing system
Documentation of tagging architecture
Other responsibilities, such as implementation and trafficking of display media (banner, video, and mobile) through 3rd party ad server DCM may be required as well
Monitors and responds to working failure or service related issues to the digital units
Assist in financial planning and analysis, including yearly budgets, quarterly forecasts, monthly reporting, content acquisition and greenlight processes
Assist SVP in P&L analysis, yearly budgeting process and quarterly forecasting
Digital Media Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Media Specialist
List any licenses or certifications required by the position: ACSP, UAS
Education for Digital Media Specialist
Typically a job would require a certain level of education.
Employers hiring for the digital media specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Education, Advertising, Digital Media, Journalism, Business, Public Relations, Graphic Design, Management
Skills for Digital Media Specialist
Desired skills for digital media specialist include:
Operations
Photoshop
Attendance to Centro Certified
Basis
HTML
Illustrator
Affiliate- and native advertising Twitter and LinkedIn advertising are
Direct eMail
Final Cut Pro
SEO
Desired experience for digital media specialist includes:
Assist in title ultimate and greenlight processes
Co-manage reporting partner relationships (MediaMorph and Rentrak) to ensure accuracy
Must be organized with the ability to handle multiple projects simultaneously
Management of media agency development of plans and buys for all digital forms of media
Work collaboratively with internal and external/agency digital and social media teams to ensure digital media is strategic, innovative, integrated and on budget
Work collaboratively with the internal digital strategy team, digital agency, creative agency and media agency to insure digital programs are the most effective creative/media collaborations
Digital Media Specialist Examples
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Digital Media Specialist Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital media specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital media specialist
- Able to work successfully in a team environment, independently, and exercise sound professional judgment
- Zero in on the brand positioning and editorial strategy
- In collaboration with the Associate Director, identify the Key Performance Indicators and track the performance
- Lead a team of content and community managers
- Participate in the ideation of original content production (text and video), keeping in mind our KPIs and revenue objectives, while staying within budget
- Make sure we hit revenue objectives, established in collaboration with the Monetization and Sales teams, and work with the Creative Media group to identify and develop new and unique opportunities for advertisers
- In collaboration with web, tv and radio product managers, plan multibrand and multiplatform strategies
- Create content – writing both short- and long-form posts, sourcing images, repurposing user-generated content, photographing client events, and producing short-form videos
- Track, analyze and report results for organic content, sponsored posts, and social advertising
- Stay abreast of social media and digital marketing trends
Qualifications for digital media specialist
- Coordinate and communicate digital media performance metrics
- 1-2 years’ experience working with the digital creative development process working with a creative agency
- Ability to develop and present strategic recommendations and communicate to senior management colleagues across multiple disciplines
- A minimum of 5 years’ experience in media analytics and audience research or related media / advertising experience in a quantitative role in an international environment
- Knowledge in programmatic and performance marketing
- Analytic profile but operational mind
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Digital Media Specialist Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital media specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital media specialist
- Collaborate and help manage our digital agencies in all paid digital media spend and activity (SEO, SEM, Display, Affiliates)
- Contribute to client and agency marketing
- Be the Product group point person for the Monetization, Sales and Creative Media groups
- Collaborate with all stakeholders to identify monetization opportunities on our digital properties, and coordinate their development on our digital properties to ensure they are launched on time and on specs
- Track the key performance indicators, engagement and trafic stats, ad campaigns and sponsorships, identify possible issues and find solutions to ensure all targets are met
- Build Powerpoint decks and Excel reports
- Proactively propose improvements to communication channels and processes
- In collaboration with TV, radio and digital product managers, develop multibrand and multiplatform monetization strategies
- Perform QA and review with business owners
- Ensure all necessary approvals are in place
Qualifications for digital media specialist
- Champion new digital and mobile technologies
- Results-driven professional with exceptional detail and knowledge around metrics and key performance indicators (KPI’s)
- Strong knowledge of digital media and analytics / measurement tools
- Bachelor Degree and at least 3 years of experience for a digital media, including 1 year as a team lead
- Passion for Life style subjects (psychology, health, family, fashion, beauty, food, home, etc) and excellent understanding of the target audience
- Bachelor Degree in Business Administration or Marketing and at least 1 year of experience for an ad agency or digital media
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Digital Media Specialist Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of digital media specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital media specialist
- Help the SEO Managers create a unique SEO content strategy for each site that seamlessly mixes into their editorial calendar and voice
- Report, analyze and optimize on ongoing basis the digital KPI’s as designed in the digital dashboard among which Website (Page views, CTR, Traffic sources…)
- Maintain up-to-date knowledge of best practices and latest developments in Paid Search, SEO, Display & Social Media advertising
- Attend editor meetings with SEO Managers and Digital Editors
- Create an SEO strategy for a number of brands
- Provide reporting and success bites to the SEO Managers each and every day/week/month
- Visualize data and deliver thoughtful insights from our client’s social, content and digital campaigns
- Meet with clients to analyze opportunities for content and social channels
- Prepare integrated solutions and present to clients for sign off
- Develop work plans in conjunction with other team members and maintain professional documentation including implementation guidelines and information architecture
Qualifications for digital media specialist
- 3-5 years experience in television or digital media production
- Must be able to multi-task and work closely with clients and staff in a dynamic production environment
- Excellent communication and quality control skills a must
- College degree or technical school with focus in broadcast production preferred
- Familiarity with SEM platforms such as Google or Bing AdWords
- Exposure or an interest in tools like JIRA, Confluence, are preferred
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Digital Media Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of digital media specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital media specialist
- Set up, operate and troubleshoot a variety of equipment including but not limited to
- Maintain and ensure proper operation of all digital media equipment
- Provide customer service to constituents across digital channels
- Assist in creation and management of DHS Program content across social media channels
- Researches and makes recommendations in support of the organization’s communication strategy
- Help provide E-comm analysis on performance of channels, identifying and diagnosing issues (decrease in traffic, revenue)
- Conceptualize and craft video assets such as employee bios, vehicle overviews, customer testimonials, dealership highlights, and pre-roll advertising
- Photograph employees, products, and events
- Manage vendor relationships and hiring of freelance videographers when needed
- Maintain current knowledge of video production and photo editing software and marketing trends through self-study and continuing education programs
Qualifications for digital media specialist
- Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment
- Flexible, team-oriented collaborator
- Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, -, - eMarketer
- Four-year college degree in marketing, computer science, mathematics or related field
- Experience in public relations a plus!
- Quantitatively-minded
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Digital Media Specialist Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital media specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital media specialist
- Post-production of digital video, photography and audio
- Create/integrate graphics for video titles, bumpers, lower thirds, and backgrounds
- Optimize audio and video for specific delivery applications
- Maintain cloud-based streaming video library
- Maintain organization of video content servers and related file structure
- Support other marketing efforts including event planning, website updates, and social media posting
- Serve as backup for document production in Repro
- Maintain working knowledge of all equipment and production processes
- Produce CD/DVD dupes and packaging
- Train the Edit teams! We are a HUGE group
Qualifications for digital media specialist
- Working knowledge of acquisition based marketing (including retargeting and conversion initiatives) through display, search, and mobile channels
- High level of proficiency in Microsoft Office Suite, including PowerPoint and Excel
- Demonstrates positive energy, communication and collaboration style
- Ability to operate on a deadline and work on multiple projects simultaneously
- More than 3 years of experience in media agency or equivalent position in FMCG
- 2-3 years experience on the position in media and digital planning or buying