Media / Digital Manager Job Description
Media / Digital Manager Duties & Responsibilities
To write an effective media / digital manager job description, begin by listing detailed duties, responsibilities and expectations. We have included media / digital manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Media / Digital Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media / Digital Manager
List any licenses or certifications required by the position: IAB, PMP, DIMAQ, ACP, CSP
Education for Media / Digital Manager
Typically a job would require a certain level of education.
Employers hiring for the media / digital manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Education, Advertising, Business, Communications, Digital Media, Communication, Business/Administration, Journalism, Statistics
Skills for Media / Digital Manager
Desired skills for media / digital manager include:
Desired experience for media / digital manager includes:
Media / Digital Manager Examples
Media / Digital Manager Job Description
- Serve as strategic digital marketing lead with oversight of all paid digital tactics for assigned brands
- Build the company’s network by developing partnerships and engaging online influencers within various verticals
- Also responsible for working closely with internal FBC teams (Design/Social) for all media needs
- Work with internal Design team and Social to execute media plans
- Managing online content and operations
- Deliver on monthly new customer goals and efficiency targets
- Monthly accrual and expenditure reconciliation
- Weekly/monthly reporting and tracking on campaign initiatives and results
- Own strategy, road-map, execution and measurement for your products
- Manage relationships and drive implementation with external partners and our internal development team
- Completion of additional technology coursework (Avid, Final Cut, Linux, etc) preferred
- Computer support certifications a plus
- A deep understanding of media asset and DAM systems and Media Metadata Management, their uses and workflows within media organizations, technical understanding of how different eDAM systems should be implemented and integrated
- Minimum 5+ years of overall product management experience
- Comfortable managing and interacting with a diverse set of technical and non-technical stakeholders, such as Creative and Developers
- A passion for usability and a good eye for consumer-friendly design & strong attention to detail
Media / Digital Manager Job Description
- Manage senior manager of social media on developing the paid and organic social strategy, corresponding KPIs around engagement and growth
- Understand Rogers’ business unit objectives and create digital campaign plans in line with them
- Contribute to strategic discussions by partnering with the VP of Digital Marketing
- Managing Vizeum agency team, including strategic oversight of all digital activity, including analysis of efficiencies and post report review
- Manage/Oversee Digital Media Coordinator
- Admin duties including oversight Media Department Update, Invoices, etc
- Meet with Media Sales people to stay abreast of site updates
- Takes an active role in daily editorial meetings
- Works daily with creative services to identify opportunities to leverage marketing tactics that support the digital strategy
- Regularly communicates pertinent metrics
- Extensive project management skills with documented successes
- Ability to work with outside vendors and clients under adverse circumstances and under time critical constraints
- Must be able to communicate effectively and tactfully with all levels of personnel (in person, written, telephone)
- You will expand and nurture an online grassroots network of stakeholders through digital strategies, increasing engagement, reach, and community size
- You will contribute regular, timely, and compelling content- from videos and podcasts to blog posts and infographics- to websites and social media
- You will be immersed in traditional and social media discussions on food, nutrition, and agriculture to gain insight into the latest issues and debates
Media / Digital Manager Job Description
- Using the appropriate storytelling tools to convey information, photos and graphics, you will write, package and deliver content to employee and external audiences, leveraging traditional online and social assets
- You will be a champion for content excellence, and play a key role in evolving the stories that we tell and how we share them with our key audiences - with increased focus on mobile and online content
- As our organization prepares to introduce new online tools and mobile apps for employees, you will play a key role shaping our communications view point, working with developers to input into the creation of new apps and platforms, and create amazing content for them
- Partner with social media managers to help manage channel content from events, shoot and appearances
- Create detailed requirements documentation, including written specifications, use cases, and data flow diagrams
- Develop and present weekly performance analysis while proactively addressing concerns and recommending next steps
- Manage budget pacing, IO creation and daily campaign monitoring
- Master maintain vast knowledge of client's business, competition, and latest industry news and trends
- Demonstrate curiosity in designated business vertical and utilizes competitive testing and optimization best practices
- Build, groom and expand vendor relationships to enhance efficiencies and better capture our target consumer
- User-focused instincts for product design and user experience
- Scrum master experience, even if informal
- Self-starter accustomed to driving results in collaborative, cross-functional environments
- Curiosity about emerging technologies and trends within the technology industry
- Eloquent communicator (both written and oral) comfortable in front of anyone from a hard-nosed engineer to executives with varying technical aptitudes
- Problem solver that will persevere to find solutions
Media / Digital Manager Job Description
- Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms, and working with on-air talent and other contributors to maximize their efforts to engage the audience and build brand awareness
- Drives innovation in digital video production for KMBC, creating new formats for web and social distribution
- Directs staff on best practices to optimize content areas of mobile and desktop sites, social media
- Lead projects concerning online media campaigns
- Interprets media performance data (multi-touch attribution, marketing mix modeling, ) and applies insights
- Ensure all appropriate sales teams are adequately trained by working with the training team partners and provided training tools
- Devise metrics and track relevant stats in order to keep plan on target, or to inform plan revisions
- Create a logbook of usernames, passwords, and keep current with user access information
- Seek out under developed segments to further expand university voice (ie sports, chapel)
- Develop strategies on customer awareness & acquisition concerning our new product
- 2 year of relevant experience in marketing, sales or campaign management roles preferred
- Minimum 1 year of experience with TLS, Streaming, OTT Broadcasting
- Knowledge in Photoshop or comparable design programs are a plus
- Manage a multi-million dollar display advertising budget
- Oversee external agency team
- Minimum of 2 years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time
Media / Digital Manager Job Description
- Stay current on online advertising trends and make recommendations for updated strategies
- Collaborate with internal departments ensuring all online advertising takes a full funnel and cross channel approach
- Manages a team of digital editors and directs other newsroom personnel contributing to the digital product at KMBC
- Work with sales staff to develop sales strategies for digital ad campaigns, helping to educate and communicate with clients about our digital products and offerings
- Edit content from our NewsChannel 34 news team for digital, writing news content when needed
- Develop and implement digital sales strategies and plans to drive traffic and sales
- Manage and optimise CPAs within budget across all markets
- Take ownership of the Discovery strategy (Display, PPC) from a sales perspective
- Work with the Propositions and Market Development team on business cases for key activity, taking input from Finance where required
- Deliver a ‘best in class’ digital sales customer experience for subscription prospects, educating, informing and converting them
- Experience with Web streaming technologies (RTMP, Flash)
- Dependable, team player able to work independently and in groups with people of all backgrounds
- Comfort in participating in group meetings, presentations, and to overall media strategies
- Minimum education level - BA in Business, Marketing, Communications or related field, or equivalent experience
- 1 – 3 years of experience working with a conversion focused website
- Hands on experience with Adobe Target