Media Relations Manager Job Description
Media relations manager
provides support to the wider media relations team including project research, media relations networking events, engagements and social media.
Media Relations Manager Duties & Responsibilities
To write an effective media relations manager job description, begin by listing detailed duties, responsibilities and expectations. We have included media relations manager job description templates that you can modify and use.
Sample responsibilities for this position include:
The Manager will have primary responsibility for media relations activity analysis and reporting utilizing a variety of third-party databases and software
Develop and maintain relationships with national and trade media influential industry thought leaders
Conceptualize and develop written materials, including press releases, briefing materials, pitch letters and other communications
Deliver new levels of strategic media relations thinking in the creation of media moments and opportunities
Contact press outlets with news or story ideas that maximize Pratt's leadership in areas related to its mission, academic strengths, brand messaging, and strategic priorities
Track and report on Pratt’s media relations efforts, both internally and externally
Provide media relations support across campus to pitch, coordinate, and staff interviews, collaborate with colleagues to promote Corporate Relations initiatives, fundraisers, public programs, exhibitions, and other projects as assigned
Supervises the Social Media Coordinator and assist in managing content flow to populate channels
Oversee the Region's partnerships with the multicultural journalist organizations such as New American Media (NAM), Bay Area Black Journalists Association (BABJA), the Bay Area chapter of the National Hispanic Journalists Association (NAHJ), and the San Francisco and Sacramento chapters of the Asian-American Journalists Assoc
Serve as an on-camera spokesperson for the company, especially with multicultural outlets
Media Relations Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Media Relations Manager
Typically a job would require a certain level of education.
Employers hiring for the media relations manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Business, Communication, Graduate, Writing
Skills for Media Relations Manager
Desired skills for media relations manager include:
Social media and digital engagement
AP style
Adobe Suite and Cision
Media-related tracking software
Relevant IT programmes and media databases
IT programmes and media databases
Accenture’s areas of business
Media relations process in general and Accenture’s media relations policies
Total system operations and drivers of economic profit in leading the creation of system value
Areas of: creative software
Desired experience for media relations manager includes:
Great writer and talker
Pace Moves - at a nice clip and enjoys having multiple projects going at once
Languages Ability to speak in Spanish & English is essential
Minimum 5 years strategic public relations experience at the corporate or agency level
Demonstrated knowledge of MS Office programs, including word, excel, outlook, and powerpoint Photoshop and Public Relations software programs
Serve as 'back-up' to the Director of Public Relations and Media Relations Manager, handling their specific duties during vacation/sick days
Media Relations Manager Examples
1
Media Relations Manager Job Description
Job Description Example
Our company is hiring for a media relations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media relations manager
- Driving process, strategy, recommendations around all incoming media opps for best possible result (turning reactive into proactive- this is more than a full time job most days and includes cross team and agency support)
- Overseeing organization/updating of all press centers and press materials, statements/FAQs etc to team and spokespeople
- Working with the global team to identify trends and possible proactive pitches and predict reactive statements as needed
- Helping to maintain our announcement calendar, activity tracker, weekly SCVP report etc
- Supporting our policy and product teams on major launches, product and corporate campaigns and activities
- Manage interaction with journalists from International / National / Trade media
- Prepare press releases and other materials including trade articles, op-eds, speeches and more
- Research and organize press events, speaking events and other thought leadership opportunities
- Lead crisis communications
- Work closely with social media team to align media strategy with social and web strategy
Qualifications for media relations manager
- A smart minimalist
- Does not need or desire big budgets for big results
- Believes one great person on the team is more valuable than 3 to 5 OK people---and wants to be that great person
- Languages - Fluent in English another language is a significant plus
- Travel - Available for travelling in Europe
- Minimum three (3) years media relations experience
2
Media Relations Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of media relations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media relations manager
- Supervise the production of weekly, monthly and quarterly earned media reports
- Ensure the team maintains updated traditional media and blogger lists
- Monitor client industry, competition and coverage
- Attend client and internal team meetings
- Experience securing national coverage in both traditional media (newspapers, magazines, TV) and online media (including bloggers) a must
- Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Critical Mention, Burrelle’s, Factiva, CARMA
- Develops and oversees the FEP marketing and communications strategy including various paid and earned media initiatives
- Responsible for measuring the success of a comprehensive marketing and communications program that will enhance FEP’s image and position within the marketplace
- Directs the editorial design, production and distribution of all FEP publications, and coordinates the design and development of all FEP print and electronic templates such as letterhead, use of logo, brochures, Facilitates internal and external communications, all FEP marketing, communications activities and materials including publications, and media relations
- Ensures articulation of FEP’s desired image and position
Qualifications for media relations manager
- Languages - Fluent in English and Italian, an additional language is a plus
- Travel - Interest in undertaking travel in the European region with frequent trips to the US
- Handle media enquiries both directly and through key journalist contact programmes
- Liaise with wider communications teams in the region, including the Global Business’s Media Relations teams, Government Relations, Employee Communications and News to ensure messaging is consistent to all stakeholders
- Build and maintain effective relationships with core media in Canada
- Build trust, reputation and brand love through strategic and dynamic storytelling in alignment with marketing department by using the available tools such as press releases, press trips, press events, media interviews, social media and product placement
3
Media Relations Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of media relations manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media relations manager
- Proactively and effectively plans, executes and supports media relations programs for the company’s products and services, including press conferences, announcements and trade shows, helping to generate maximum positive media exposure
- Researches, writes and edits press releases
- Consults leadership, preparing speeches, white papers, Q&As and backgrounders
- Develops, recommends and maintains editorial policy and branding guidelines
- Conducts research and interviews to generate interesting storylines and targeted pitches
- Maintains stakeholder mapping in order to assure correct contacts
- Coordinates external corporate events, media tours and visits
- Monitors editorial coverage to gauge effectiveness of media outreach and prepares reports
- Monitors trends in aviation in order to develop relevant PR plans
- Develops target media lists for all verticals targeted outreach strategies
Qualifications for media relations manager
- PR experience ideally within another asset management firm or in an agency, working with financial press
- A driven, motivated individual who is confident working independently and as part of a team
- Five to seven years of media relations experience within an agency or corporate media relations setting
- Knowledge of regional/local Thai media and well-developed skills in building and maintaining media relationships with online reporters, journalists, bloggers, editors
- Hands on media approach
- Ability to tell complex stories in a consumer-friendly way
4
Media Relations Manager Job Description
Job Description Example
Our growing company is looking for a media relations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media relations manager
- Develop relationships amongst top tier media outlets and articulate updates around capital markets and S&P 500 index through TV appearances and reports
- Utilize social media channels to promote Estimates business
- Coordinate all activities related to the Estimates/Actuals product offering and its enablement to all Enterprise products (Daily Feeds, API, Low Latency Feeds)
- Work closely with media contacts, journalists, and clients to understand their needs, the competition and articulate the value proposition of our products
- Create a strategic earnings messaging roadmap that will include an end-to-end process, and demonstrate how it will support client and media needs within the capital markets and beyond
- Look to create third party channel partnerships to further expand the product to additional client and user types
- Build relationships across senior management and key stakeholders to gain buy in and support for additional product and content initiatives for Estimates/Actuals
- Own and manage the business requirements for all existing product processes and new ideas that will start in the future
- Participate in regular product and dataset reviews to fully engage others groups around the offering
- Creation of metrics to demonstrate progress and business benefits of the product offering
Qualifications for media relations manager
- At least two (2) years of public relations and media relations experience with track record of successful placements
- Extensive knowledge of consumer-focused public relations/media relations, marketing and advertising
- Effective media contacts and relationship building
- Must be able to proactively and effectively communicate, build relationships, gain trust, and work with and through volunteers
- Measure and increase engagement and motivation amongst volunteers at all levels
- Instill spirit and feeling of belonging with volunteers
5
Media Relations Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a media relations manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media relations manager
- Conceives, designs and executes SAFE media events and report launches
- Developing and executing pro-active and re-active issues management strategies, including situations related to customers, employees, subsidiaries
- Serve as the agency's primary contact person for press and media requests
- Develop a comprehensive communications strategy
- Partner with the Office of the Governor, , Legal Unit, Web Development Team, EOHHS agencies, and other Secretariats
- Foster and maintain relationships by attending meetings, building partnerships/rapport with key advisors
- Be the primary contact for US media
- Work closely with Head of Global Communications to own and develop new and existing internal relationships cultivate new external media contacts and serve as a primary, day-to-day contact for all media
- Provide in-depth advice on interacting with broadcast, print and online press, social media commentators
- Balance initiative, accountability and collaboration – so that you have the drive to get things done, but also the patience, tact and political skill to get along well with others
Qualifications for media relations manager
- Outstanding written and verbal communications skills –in particular solid writing skills with ability craft comprehensive communications plans and compelling talking points, messages for both off-line and online properties
- Ability to identity and quantify the appropriate metrics to determine success in the space
- Ability to translate technical and complex information into market-facing communications and newsworthy media pitches
- Exceptional media relations skills and ability to develop stories and understand news cycles
- Strong relationships with local press in Houston and Dallas
- Strong relationships with local press in Northern California