Director, Media Relations Job Description
Director, Media Relations Duties & Responsibilities
To write an effective director, media relations job description, begin by listing detailed duties, responsibilities and expectations. We have included director, media relations job description templates that you can modify and use.
Sample responsibilities for this position include:
Director, Media Relations Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Director, Media Relations
Typically a job would require a certain level of education.
Employers hiring for the director, media relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Education, English, Marketing, Communication, Management, Business, Graduate
Skills for Director, Media Relations
Desired skills for director, media relations include:
Desired experience for director, media relations includes:
Director, Media Relations Examples
Director, Media Relations Job Description
- Work closely with filmmaking teams and subjects
- Create and execute campaigns for top tier film festivals including, Sundance Film Festival, New York Film Festival, DOCNYC, Toronto International Film Festival and other regional festivals
- Provide a “finger on the pulse” of relevant issues and trends that could affect the company’s reputation in education
- Create and maintain relationships with key business and trade media that can lead to increased visibility for the sector and key campaigns in market
- Deliver communications consulting to key executives
- Design and develop standards for communications success and measurement
- Ensure tight messaging alignment between the businesses and the communications team
- Manage a staff of four to drive communications programs, events, electronic and in-person communications venues, supervising the team in writing, editing, implementing and disseminating communications
- Coordinate and align company, customer, product and sales communication efforts when strategically important to do so
- Lead and manage crisis communications
- Ideally experience of working in-house or experience of consultancies and how to manage them
- 8+ years in communications, including serving in media relations function for global corporation
- Minimum 12-15 years experience – with a preference for a blend of agency, in-house and media expertise
- Must have established media relations contacts and track record of executing strategic, impactful media relations programs
- Must have a track record of employing creative public relations and marketing/brand activities to achieve business and reputational goals
- Experience developing global corporate communications plans, programs and policies
Director, Media Relations Job Description
- Provide support on Financial, Government and Regulatory support (when warranted)
- Lead the creation and implementation of a proactive public relations, thought leadership program leveraging content and insights from the company's economic team
- Support issues and crisis communications as needed
- Support and work in collaboration with product, technology and innovation PR teams
- Develop media coverage and measurement reports
- Provide coaching and prepare executives for all media interactions
- Serve as chief client liaison and account lead on 2-4 major accounts
- Interact with all levels of client contacts, including C-suite executives
- Manage junior staff on project deliverables and inspire teams to achieve outstanding results for clients
- Write press releases and statements on campus issues
- Minimum of 7+ years of experience working in publicity or corporate communications in television or film
- Must have effective communication, interpersonal, collaboration, and organizational skills
- Must have experience working with senior level executives and support level staff
- Must be flexible with the ability to manage multiple tasks in a fast-paced environment
- Good judgment and the ability to make decisions under tight deadlines
- 15-20 years public relations experience (both agency and client is strongly preferred) preferably in education or related field but not mandatory
Director, Media Relations Job Description
- Serves as a senior media relations officer, and advises on targeting stories in support of strategic initiatives to appropriate media
- Assists administrators and faculty in developing and maintaining positive relationships with local, regional and national media
- Prepares briefings for media interviews for senior university leaders
- Manages and coordinates high profile interviews, as assigned
- Assists the senior director in creating strategies and business services plans
- Plays leading role in digital media relations strategy and execution
- Develops strategy and rollout plans for university initiatives
- Develops response and strategy for communications around sensitive or complex issues
- Works closely and in conjunction with university leaders to lead the creation, communication and dissemination of university goals and vision throughout the organization
- Works closely with the senior director to develop short-and-long-range operating goals
- Ability to work with executive and senior management
- Development and maintenance of internal operational procedures and processes that support locally-relevant communications programs within a global company and sector
- A minimum of 6 years prior experience in marketing, preferably in a health care setting
- Strong relationships with leading business, technology, financial services, consumer media preferred
- Experience working with national morning broadcast and financial news networks preferred
- 8+ of experience in the public relations or communications-related field, at least 5 years within cloud technology PR
Director, Media Relations Job Description
- Develops strategy and oversees execution of publicity and marketing
- Includes coordination of publicity efforts, creation/design of printed material and advertisements, media purchase/placement, and event promotions
- Develops and recommends audience development strategies, coordinating with development and education/outreach
- Ensures development and maintenance of positive press relations, including coordination of news released and press questions/conferences
- Oversees and participates in the hiring, training and evaluation of department staff
- Assists to resolve problems and issues affecting the department and directs measures to improve the effectiveness and efficiency of the department
- Directs and oversees the development and evaluation of department programs
- Manages the design, development and coordination of projects
- Lead the relationship with the business as an internal client
- Oversee strategic external communications planning and earned media campaign management
- Lead the development and implementation of communications messages in response to issues or crisis management to enhance and protect relationships with stakeholders, customers and the general public
- Seek out and obtain knowledge of specific focus areas of the business in order to make messaging recommendations
- Partner cross functionally to build communication strategies that enhance brand reputation and reinforce service leadership, change management and other key initiatives across critical internal and external stakeholders
- Support senior management in navigating crises from a communications perspective
- An inspirational leader
- Idea driven
Director, Media Relations Job Description
- Use business and product fluency to uncover differentiated media angles of interest for pitches to media
- Advise the businesses on messaging, shareable content assets
- Translate content outputs and plans to incorporate internal communications strategies, where appropriate
- Enable and encourage cross-pollination of best communications practices with colleagues
- Build relationships with external influencers both directly and indirectly
- Primary sport contact for men’s basketball, softball and cross country
- Secondary contact with football and oversees volleyball intern
- Assists with the overall operation of the athletic media relations office, and undertakes duties assigned by the Senior Associate Athletics Director for Communications
- Designs social network graphics
- Assists with the maintenance and updating of the official TU athletics web site and social networking sites
- Proficient in print and electronic media news gathering techniques, story development
- Familiarity with health care industry and issues in California
- Established relationships with California news media
- Ability to create radio and TV PSAs.Able to lift at least 20 lbs
- Experience writing skills in both news and feature format
- Demonstrated knowledge of digital communications systems and multimedia story telling