Director, Digital Media Job Description
Director, Digital Media Duties & Responsibilities
To write an effective director, digital media job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital media job description templates that you can modify and use.
Sample responsibilities for this position include:
Director, Digital Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Director, Digital Media
Typically a job would require a certain level of education.
Employers hiring for the director, digital media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Design, Digital Media, Management, Social Media, Journalism
Skills for Director, Digital Media
Desired skills for director, digital media include:
Desired experience for director, digital media includes:
Director, Digital Media Examples
Director, Digital Media Job Description
- Own the overall strategy for the brands’ presence on Facebook, Instagram, Pinterest, Polyvore, Tumblr, YouTube Sina Weibo, & YouKu (China), and any other applicable social media platforms
- Liaise with Marketing, Creative and media agency to develop strategy, oversee creative asset development
- Oversee execution of Content Strategy for all primary NARS brand social channels – Facebook, Pinterest, Google+, Snapchat
- Oversee Free-Standing Store social strategy working closely with Associate Manager (US)
- Manage execution of global social media strategy
- Develop strategies to drive kids to WBCP content and programs
- Lead a team responsible for the acquisition strategies supporting the launch of EA SPORTS franchises – FIFA, Madden, NHL
- Responsible for the re-engagement strategies & plans post-launch
- Work cross-functionally to establish attribution frameworks for the acquisition & re-engagement activity
- Partner with content teams to build out personalized player experiences through our acquisition & re-engagement efforts
- Working knowledge with digital analytics ecosystem (DSPs algorithm capabilities and inputs, DMPs and their offerings, Panel methodologies)
- Experience with or understanding of programmatic buying (DSP, exchanges)
- Understanding of OLA Creative formats, functionality & elements (dynamic, shells)
- Familiarity with basic web development principles and tagging considerations
- Knowledge of data base and content management systems
- 5+ years of experience working in multi-channel digital environment
Director, Digital Media Job Description
- Build out a streamlined & efficient media operations processes (planning, buying, on-going optimization, reporting) to ensure a lean & scalable acquisition & re-engagement media team
- Manage the relationship with key partners across the digital landscape – driving net new innovation in marketing technology capabilities
- Develop extensive category knowledge
- Leverage and input to global digital landscape synthesis work, to identify white space opportunities for the Region
- Lead regional digital marketing education and training
- Build and manage a team to sell and market the brand
- Develop new business through prospecting
- Report back to the board on expenses, revenue and traffic metrics
- Create business plans together for the board for new distribution or revenue opportunities
- Organize and run the quarterly board meetings
- Strong command of the English language (both verbal and written) is required, and additional language skills preferred, especially Mandarin and other common APAC region languages
- Driver’s license and ability to drive as needed during business trips
- Authorized to work in Singapore and travel throughout the APAC region as needed
- Digital media background
- Passion for media/entertainment required
- Strong experience interacting with and presenting to senior executives, the ability to work with senior leaders – ability to quickly establish oneself as credible with Executive Management
Director, Digital Media Job Description
- Oversee a team of 6+ Project Managers
- Train, manage workload, and optimize process
- Provide critical oversight of program KPIs and client performance updates
- Oversee execution of custom programs ranging from, but not limited to, rich media ad units, custom content, sweepstakes/contests, videos, and content takeovers
- Partner with internal teams
- Lead the team to deliver the most effective client communication for all assigned programs
- Ensure team proficiency building ad products using internal CMS system
- Develop Digital Media Strategies and Campaigns that align with business and brand priorities
- Work with various cross functional partners including ecommerce business leadership, site experience team, marketing and creative teams to align objectives and develop campaigns
- Manage agency relationships and optimize agency roster to deliver objectives
- Familiarity with marketing tech platforms – DMPs, DSPs, email service providers
- Skillin product management concepts, practices, and procedures (site maps, product flow,mockups, user feedback loops)
- Extensiveuse of Google Docs, Microsoft Word or Pages
- Self-starter, reliable, team-oriented, pro-active, creative, entrepreneurial
- Provides direction and strategy to digital sales staff and works closely with staff members during customer visits in the field, providing coaching and assisting in enhancing account relationships
- Minimum 10 years of relevant work experience with background in Marketing, especially in Digital Media, CRM and Social Marketing
Director, Digital Media Job Description
- Develop reporting templates and cadence to analyze results and optimize future efforts
- Partner with social team to ensure alignment in messaging campaigns to drive traffic and conversion
- Prepare Powerpoint presentations that show how efforts have delivered against strategic objectives
- Support eCommerce revenue by partnering with Retail E-Commerce and Digital Design teams to create elevated story-telling “Editorial” photo/video assets focused explicitly around key product stories from the “web buy” each season, to avoid utilizing eCommerce Product Shots for story-telling needs
- Manage work with external New York Magazine partner on daily blog posts and weekly Agenda Listings, and with various internal teams on additional content creation
- Serve as key internal digital expert for sales divisions and their corresponding colleagues at each key retailer partner (Neiman Marcus, Saks, ) worldwide
- Serve as a support to the Sr
- Support Retail eCommerce team’s Email Marketing strategy by managing the team who take it from promotion messaging direction all the way to customer’s inboxes
- Liaise between internal International Marketing Director and marketing counterparts at international partner companies to ensure partners’ CRM/E-Mail Marketing initiatives are up to brand standard
- Create custom content for social platforms aimed at providing insider access, or unique experiences for fans in addition to serving as internal social media expert by staying versed in overall social media landscape
- Strong design background and eye for composition
- A minimum of 10 years combined brand marketing, media strategy, sales development and design, or advertising agency experience (ideally in media or brand strategy)
- 5+ years in the advertising space with a track record of creating compelling marketing solutions, online experience essential
- Strong understanding of digital media, marketing, and consumer behavior
- 5+ years of prior digital media experience
- Prior experience growing, building and leading a talented team to achieve business growth
Director, Digital Media Job Description
- Project lead any new/additional mobile app launches, or re-launches of existing mobile apps
- Partner with Creative Studio & external developers & agency partner to maintain up to date seasonal content for brand touch screens
- Staying true to the vision and point of view of Redbook, increase the audience of Redbookmag.com with a particular eye to growth in social and search
- Assign and create content around that vision, with the aim of establishing a strong voice and distinct point of view on the site
- Strategically plan content that reacts to news, provides entertainment and insight, and leads the conversation for the Redbook audience
- Manage a team of two along with a number of freelance writers
- Bring new writers, voices to the site
- Oversee the budget and operations of the Redbookmag.com team
- Partner closely with the Editorial Operations team to understand and act upon analytics
- Work with the sales teams on native content and advertising opportunities
- Demonstrated success directly managing a team of 3+
- Demonstrated success managing a cross-functional project team, juggling multiple projects at one time, and executing against firm deadlines
- Demonstrated success managing client relationships
- Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML, browsers, Flash)
- Agency/buy-side experience managing projects
- Beauty/retail experience required