Manager, Digital Media Job Description
Manager, Digital Media Duties & Responsibilities
To write an effective manager, digital media job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital media job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager, Digital Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Digital Media
List any licenses or certifications required by the position: IAB, PMP, DIMAQ, ACP, CSP
Education for Manager, Digital Media
Typically a job would require a certain level of education.
Employers hiring for the manager, digital media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Education, Advertising, Business, Communications, Digital Media, Communication, Business/Administration, Journalism, Statistics
Skills for Manager, Digital Media
Desired skills for manager, digital media include:
Desired experience for manager, digital media includes:
Manager, Digital Media Examples
Manager, Digital Media Job Description
- Write user stories and other requirements for our engineering team, detailing new products, products and enhancements as an advocate for fans and other product end users, such as our Digital Content team
- Be an advocate for UX and UI design issues throughout engineering and QA phases of development
- Drive resolution of any problems or production issues impacting our users
- Work with editorial and art staff to create surveys, promotions, user-generated content
- Assist Edit and Art staff with digital tools
- Work across departments on audience guarantee inventory / pricing strategy
- Analyze and report on the delivery of key market products including premieres, original content and high impact takeovers
- Exploring and developing new ways to increase reader engagement, including but not limited to implementing other topic-driven offerings, such as a science- or arts-based e-mail newsletter, archival-content e-mails
- Keeping current on best practices and developing opportunities by attending industry-related conferences, courses, and seminars
- Working with the marketing manager to promote business and fundraising initiatives such as special sections, new premiums, end-of-year campaigns
- Must be proficient and have experience in media planning and negotiations
- Must be able to present media plans and/or POV’s clearly in writing and through in person presentation
- In-depth knowledge of third party ad serving suites like Double Click and Atlas
- Minimum of 5 years in the digital marketing arena preferably in a transaction oriented retail environment
- Experience managing SEM, SEO, affiliates, display and email marketing required
- Experience with mobile marketing and media tools, including mobile search and display media preferred
Manager, Digital Media Job Description
- Takes an active role in daily editorial
- Interfaces with corporate Directors of Digital Content and Digital Product, other HTV digital managers on small, medium and large scale news and content initiatives
- Working closely with the US Marketing Strategy leads to develop regional and country consumer media investment strategies that are closely aligned with their product goals
- Closely work with the Creative team Agency Inside to choose the best Ad and content formats available to achieve our goals
- Partner with Client Group and Retail leads to ensure flawless execution of paid media in support of achieving the goals on our consumer campaigns
- Lead digital media advertising for its assigned brands and business units
- Manage allocation of digital assets and external digital ad bids
- Liaise with external agency on executing the plan and digital advertising buys
- Define key success metrics for digital advertising campaigns
- Advise on best practices and recommendations during creative briefing process for digital tactics
- Knowledge of HTML, FinalCut Pro, Adobe InDesign
- Email marketing experience (Salesforce, Constant Contact, MailChimp)
- Knowledge of basic principles of graphic design a plus
- 3-5 years experience in Project Management with a focus on Digital Media
- Versed in Agile methodology and Scrum
- Must be detail oriented, verbal and written communication skills are critical
Manager, Digital Media Job Description
- Continue to drive innovation in our measurement & optimization plans & reporting dashboards for paid channels
- Manage and build effective relationships with multiple vendors (our media agency, our brand/creative agency, internal designers & developers)
- Maintain and track media budgets meticulously across all segments & channels
- Work with (or learn) the Intercom customer messaging platform to nurture Bluemix Cloud users
- Work with Offering Management (Web, Content, Design, ), Digital Sales and Bluemix Cloud teams to manage communications that are sent
- Ability to map communications, set filters and criteria for nurture
- Review and edit content that is developed by Offering management and Digital Sales
- Must be process focused, organized, efficient, self-starter
- Manage client budgets and spends
- Establish and maintain dashboard reporting structures for clients
- Highly proficient in Microsoft Office (Word, PowerPoint, Excel)
- Experience in Software programs FileMaker and Infocube is recommended, but not required
- Domestic travel when necessary
- Strong knowledge in of the following areas of Display Advertising, Remarketing, Mobile and Comparison Shopping Engines (CSE)
- Knowledge and experience of relevant software and analytical tools Omniture, Doubleclick
- Ability to lead and drive performance and engagement from both immediate team members agency teams, along with the ability to effectively coach and develop team members
Manager, Digital Media Job Description
- Relentlessly drive growth in database acquisition programs through innovative strategies and meticulous execution
- Manage third party agencies in order to deliver digital objectives
- Monitor digital activities in order to make continuous improvements to digital strategy moving forward
- Help to champion digital internally within the business
- Play an integral role in the planning and management of the Digital budget, help ensure media spend is efficient in driving campaign performance goals – ROAS and/or Awareness
- As an Account Manager on the Pharma and OTC business,, you will manage relationships with clients, which means you are focused, proactive and able to multi-task in a fast-paced environment
- You are an advisor and consultant on digital media strategies, helping clients optimize and grow their search and display businesses
- Lead the measurement for the digital media advertising for the assigned brands and business units
- Bridge the gap between the campaign media planners and the in-market placement teams – accountable to get digital traders to deliver on quantifiable business outcomes through digital media placement
- Lead the storytelling of the results on a regular basis back to the planning team while assisting the traders in their quest to optimize the budgets towards delivering the right outcomes
- Strong focus on outcomes
- Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
- Possess demonstrable experience working in both B2B and B2C environments, specific client experience within the technology sector
- Have experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance, other research/planning tools
- Extensive background hands on paid media is an absolute requisite
- Competent use of paid media tools including Doubleclick, Adwords, web analytics, DMP, DSP
Manager, Digital Media Job Description
- Identify 3rd party technologies / tools that can be used to drive short and long term conversion improvements
- Provide support and expert guidance to the Head of Marketing for TLS and Sunday Times Travel Magazine to ensure digital media spend and ecommerce journeys are optimised
- Provide support and expert guidance to the Brand team on digital journey optimisation for key brand campaigns
- Experience identifying target audiences, tactics to target specific personas and devising digital campaigns that engage, inform and motivate prospects to take action
- Define success metrics and performance indicators that will inform current and future campaign development
- Work with agency to prepare media plans that include target and geography analysis, budget allocation, scheduling, and program/site selection and reporting
- Manage media process and budgets to ensure media expenditures align with client scope
- Develop and maintain analytic reports and dashboards to provide regular insight and optimization recommendations
- Monitor campaigns and manage day-to-day interactions with media agency
- Update, organize, manage filing of media and campaign related documents
- Up-to-date knowledge of current digital marketing
- Ability to analyze metric reports for strategy development
- Deep knowledge of analytics platforms
- Meticulous attention to detail and overall product quality
- Bonus points for copywriting experience
- BA/BS - Marketing, Information Technology, Communications