Manager, Marketing & Media Job Description
Manager, marketing & media
provides strategic point of views (POVs) to senior management on media and technology offerings related to digital media.
Manager, Marketing & Media Duties & Responsibilities
To write an effective manager, marketing & media job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing & media job description templates that you can modify and use.
Sample responsibilities for this position include:
Managing multiple online marketing channels through partnership with outside agencies, including SEM, SEO, Affiliates, display and email marketing
Collaborate with other members of the digital marketing team to develop and execute paid marketing campaigns to drive audiences, engagement, consumption and conversions
Partner with creative, analytics, technology and internal teams to coordinate assets and deliverables for campaigns
Minimum 1 year of digital marketing experience at a reputable advertising agency or entertainment/media company
Strong working knowledge of digital marketing, e-commerce, direct response, subscriber acquisition and lead generation
Identify opportunities to partner with events providing valuable brand association and reach of target business audience
Identify and seek partnerships with media properties that provide high value advertising exposure and reach a complimentary audience demographic
Driving campaign execution from strategic planning to implementation through all functional marketing areas internal and external (where applicable) creative and media planning/buying agencies
Consolidate and manage artist schedules including, but not limited to, product launch weeks, media days and trade events
Manage distribution of marketing & media team tools and distribute externally (ie photos, press releases, cut lines, videos)
Manager, Marketing & Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Marketing & Media
List any licenses or certifications required by the position: PMP, SEM, PHP
Education for Manager, Marketing & Media
Typically a job would require a certain level of education.
Employers hiring for the manager, marketing & media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Advertising, Education, Journalism, Public Relations, Business/Administration, Social Media
Skills for Manager, Marketing & Media
Desired skills for manager, marketing & media include:
Media research resources
Paid media and marketing platforms
Agile process and principles
Digital marketing
Legal environment related to purchasing contracts
Media research methodologies
One Global Sourcing business processes and systems and takes the initiative to transfer skills to others
PowerPoint and Excel
Word
Use of new technology in designing creative solutions
Desired experience for manager, marketing & media includes:
Experience with market research data systems prefered, such as
Japanese or Korean language skills strongly preferred
The Manager, APAC candidate will have upwards of five years of marketing experience
Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size
Support New Media licensing efforts for NBCU’s filmed entertainment and television product in Europe
10 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role
Manager, Marketing & Media Examples
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Manager, Marketing & Media Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, marketing & media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing & media
- Manage and drive the global channel strategy for media
- Create and manage all strategic agency partnerships
- Research and implement partnership opportunities particularly in new markets
- Drive new avenues to increase traffic, sales and new customers
- Develop local market insight into media platforms and buying
- Assist with special projects – photo exhibits, experiential marketing campaigns
- Deploy and optimize breaking news and special edition campaigns
- Help develop and disseminate analytical dashboards and campaign reporting
- Work with sales to help build on our current designs and find new ways to offer products that uniquely connect our readers with our advertisers
- Find unique and Creative ways to grow our newsletter lists
Qualifications for manager, marketing & media
- Bachelor's degree is required or equivalent professional experience -Must have 5-7 years related experience including supervisory experience
- Must have a proven track history of successfully managing media spend for a global business
- Fashion, online and/or retail marketing experience
- Understanding of luxury retail and fashion industries
- 5 years of relevant experience in project management, preferably in the field of media and advertising
- Fluency in written and spoken French and functional English
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Manager, Marketing & Media Job Description
Job Description Example
Our growing company is looking for a manager, marketing & media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, marketing & media
- Help with new template creation
- Ensure that marketing materials adhere to the design aesthetic and unique voice of each brand
- Develop, track and communicate key performance metrics to management, and exhibit the ability to pivot quickly to ensure KPIs are met
- Obsessively pursue new paid opportunities and marketing channels
- Monitor competitor activity including marketing tactics, developing actionable insights
- Experience developing, executing, optimizing and measuring all forms of paid media/direct response marketing
- Familiar with online business models and KPIs
- Willingness and ability to be hands-on in executing programs including getting deep into data analysis while balancing multiple priorities and projects
- Ability to turn empirical data into insightful, strategic decisions and tactical plans
- Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels
Qualifications for manager, marketing & media
- Entertainment experience and/or Media agency experience preferred
- Possess excellent verbal, written and interpersonal communication skills with strong media, marketing and executive presence
- Posses a keen and curious understanding of new and traditional media and marketing opportunities and remain current or ahead of social media and digital technologies in promoting the School and its programs
- The ability to think strategically while managing numerous initiatives and priorities
- Thrives in a dynamic and fast paced, high volume environment
- Has superior written and verbal presentation skills
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Manager, Marketing & Media Job Description
Job Description Example
Our company is searching for experienced candidates for the position of manager, marketing & media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, marketing & media
- Leveraging marketing objectives and customer research as a lens for paid digital media campaign planning
- Devise strategies and execution plans for email marketing
- Track and report on progress of projects
- Work with Marketing Teams on concepting, writing, implementing and executing digital components of integrated client-focused marketing and promotional projects
- Work with Advertising Directors and directly with clients on selling and executing integrated programs
- Participate in developing overall corporate sales and marketing strategy
- Manage digital aspects of corporate flagship marketing initiatives
- Work with Sales, Project Management, Ad Operations to ensure a clean transition to post-sale and monitor project through completion
- Follow up with Sales Team post-pitch to provide recaps to broader team
- Creates graphics utilizing Illustrator, PhotoShop and/or other graphics software
Qualifications for manager, marketing & media
- Understanding of the social landscape as used by advertisers and publishers
- Experience in lifestyle editorial is a plus
- Knowledge of E-mail marketing is a plus
- PMP or related Certificate is a plus
- Must have 4 years+ experience in sales marketing
- Bachelor degree in Marketing, Business or relevant field
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Manager, Marketing & Media Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, marketing & media. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, marketing & media
- Responsible for developing and implementing marketing, advertising and promotional strategies while managing communications between the organization and our clients
- Responsible for the coordination and in market leadership of various B 2 B industry competitions
- Intitiate and oversee external communications in collaboration with corporate comms specifically blog postings, press releases, divisional reports
- Identify key sponsorship opportunities, develop activation ideas and oversee their management
- Strategic oversight of all regional media planning and buying functions
- Act as the liaison to the company headquarters media team to ensure successful execution of national media buys in the region
- Leverage brand promotions through local media buys with promoters, media vendors, and wholesaler
- Manage day-to-day interactions with media agencies
- Communicate headquarters and local media plans to region team, including wholesaler partners
- Ensure consistent communication to all key stakeholders of existing and changing market dynamics
Qualifications for manager, marketing & media
- Strong Keynote, PowerPoint and Excel skills
- Must be passionate and naturally curious about customers and digital media
- Must stay on trend and in the know about the latest digital marketing strategies and capabilities including social and mobile so that we can drive greater awareness, traffic and conversion
- Possesses deep passion for music
- Work with internal teams across luxury, lifestyle, aftermarket, and Original Equipment Manufacturer (OEM) executions to understand communication development needs
- Manage digital and TV assets to coordinate creative asset allocation across TV, digital, social, and retail during key activation periods
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Manager, Marketing & Media Job Description
Job Description Example
Our company is searching for experienced candidates for the position of manager, marketing & media. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, marketing & media
- Develop and activate local media promotions/events that leverage brand program and maximize activity in the respective market
- Collaborate with regional experiential team to deliver consistent consumer connections strategy
- Manage and track regional media budget
- Develop, and execute to an efficient marketing budget
- Build multiple product roll-out programs
- Manage and develop web site content for the Media Services business
- Work on the creation of bylined articles, white papers, corporate videos, marketing collateral and more
- Manage trade show communications and creative initiatives to multiple audiences
- Work with 3rd parties on marketing partnerships
- Work with industry partners and associations to drive partner marketing opportunities
Qualifications for manager, marketing & media
- Manage incoming media and brand proposals
- Manage utilization of partner media assets, including NBA, AEG, Hard Rock Hotel
- Five or more years of relevant web content experience, including content strategy, conceptualization, organization, wireframing and search engine optimization
- Experience working with user interface designers, web developers, and copywriters to provide content direction for site execution
- Experience with current software/methods used for dynamic web site development and content management systems
- Extensive knowledge of digital marketing with focus on user-centric content, architecture, navigation and design