Media Account Manager Job Description
Media account manager
provides marketing tech and landscape expertise: Google platforms (Adwords, Doubleclick, GA…), tag management, paid social, programmatic, affiliate etc.
Media Account Manager Duties & Responsibilities
To write an effective media account manager job description, begin by listing detailed duties, responsibilities and expectations. We have included media account manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Supervise the preparation and administration of program budgets, establish and monitor program/project plans, develop recurring program recaps and results
Plan and managed the execution of client’s digital media campaigns on TM.com and LN.com
Monitor competitive trends in the businesses
Can own multiple pieces of business and manage the resources to achieve this
Over time has demonstrated thought leadership with clients and within the agency specific to client service and operations
Involvement in new business development as necessary
Actively train/mentor new hires when necessary
Models behavior and sets an example for team
Fill in for the absence of team members
Participates in service delivery improvement projects
Media Account Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Account Manager
List any licenses or certifications required by the position: AWS
Education for Media Account Manager
Typically a job would require a certain level of education.
Employers hiring for the media account manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Advertising, Economics, Business/Administration, Communication, Computer Science, Criminal Justice, Education, Communications
Skills for Media Account Manager
Desired skills for media account manager include:
Publisher-side media buying platforms
Online marketing
Competitor landscape
Excel
Experience working with the ad hoc picture licensing market
Research tools
DoubleClick and other relevant technologies
Site Side Analytics tools
Tag management platforms
Media business and the markets Reuters serve
Desired experience for media account manager includes:
Experience in use of marketing research
Bachelor's Degree in marketing, business or other relevant field, is highly preferred
2 or more years direct experience in brand management, media or entertainment, and/or advertising or promotional agencies
The successful candidate must have an established record of success managing projects, building relationships, and getting results
A proactive and organized working style
Day to day management of transactional accounts in Europe – France, Benelux, GAS, Italy & Pan Euro feed
Media Account Manager Examples
1
Media Account Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of media account manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for media account manager
- Constantly developing new business revenue streams to include digital/on line using our Dot2 channels (Antenna and ThisTV)
- Collaborate with partners and Sales Representatives on proposal development and presentations
- Achieve a thorough understanding of all internal systems to respond to client requests
- Maintain expert understanding of our ad products and capabilities
- Ensure all campaign detail aligns between the media plan, agency IO and Fattail Adbook order and maintain this alignment throughout the campaign lifecycle
- Monitor and optimize campaign metrics for delivery and KPIs
- Manage unique sales and fulfillment relationships and lead special projects
- Audit for quality of work produced by Account Managers
- Primary planning focus should be on large budget programs/strategic accounts
- Work with Data/Analytics, Project Management and Marketing Teams to product Final Reporting and Campaign Recaps
Qualifications for media account manager
- ITunes, XBOX, Google, Amazon and Sony
- Orange, Sky, Deutsche Telekom
- Secure high-visibility shelf-space and promotion for key launches
- Implement, track and analyse pricing information for each territory across all products including season bundles and package offerings
- Analyse real-time performance data and recommend pricing, promotion, marketing, and programming strategies based on research
- Manage programming & scheduling for both TV and Film content on transactional services and ensuring this takes into account existing licenses and usages of this product in order to maximise revenue
2
Media Account Manager Job Description
Job Description Example
Our growing company is looking for a media account manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media account manager
- Work with management team to assist clients through full campaign life cycle from planning through reporting
- Meet and exceed sales targets across TV and digital media platforms
- Develop new business opportunities through new business categories
- Coordinating and managing quantitative research projects on time and on budget, and overseeing all operational components of projects (online survey programming, sample management, data processing and coding)
- Maintaining and strengthening client relationships and developing understanding of their business issues
- Analyzing and interpreting results
- Develop/maintain client contacts and actively network with potential client executives including Director/VP level application owners
- Forecasts and manages resource requirement optimally.• Manages the team effectively
- Establish strategic relationships with the most influential media partners
- Maintain independent book of accounts in addition to providing oversight on accounts owned by direct reports
Qualifications for media account manager
- Project management, research and/or agency experience preferred
- Maintain contact with International & Domestic Account Management & Marketing teams – sharing best practice & suggesting appropriate opportunities with global partners
- Language skills, minimum of French, ideally German and/or Italian as well
- Significant experience in building and maintaining key customer relationships
- Solid experience/knowledge of new media and familiarity with emerging digital media platforms
- Strong knowledge of international film and TV industry
3
Media Account Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a media account manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media account manager
- Collaborate with other KAMs to deliver office-wide initiatives to boost knowledge and morale
- Take the lead on planning and delivering high quality training sessions for AMs
- Understand the forecasting process and develop the skills needed to forecast accurately
- Contribute to the pitch process for new client wins by providing market insight and case studies
- Manage an Account Executive/Intern, monitoring progress and coaching them to succeed
- Deputise for the AD, helping to build team spirit and taking responsibility for the team when the AD is absent
- Develop a profile externally by contributing to the blog, attending industry events and taking on speaker slots
- Communicate with clients on a daily basis
- Collaborate with other SAMs to deliver office-wide initiatives to boost knowledge and morale
- Demonstrate proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals
Qualifications for media account manager
- 3+ years work experience in partner/account management or partner facing experience in entertainment, traditional or digital media
- Willing and able (passport) to travel frequently regionally and internationally
- Bachelors degree, 1-2 years experience in brand management, media or entertainment, and/or advertising or promotional agencies
- Experience in brand management, media or entertainment, and/or advertising or promotional agencies
- Excellent English verbal and written communication skills plus knowledge of French
- Minimum 2-3 years experience in sales role, preferably in advertising, media, B2B solution sales or other related industries
4
Media Account Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of media account manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media account manager
- Manage all aspects of the client’s recruitment media campaigns including strategizing, aiding in the creative process, determining appropriate targeting & ROI metrics, executing the campaign, troubleshooting, optimizing and reporting
- Ensure successful renewal of certain products through compelling reporting and the ability to effectively manage campaigns from start to finish
- Partner closely with sales professionals to understand their clients’ hiring objectives & challenges, resulting in attaining a high score on the annual peer evaluation survey
- Pro-actively reach sales professionals and clients to get necessary information for media campaigns implementation and deployment
- Partner closely with the enterprise sales reps to understand their clients’ hiring objectives & challenges, resulting in attaining a high score on the annual peer evaluation survey
- Driving revenue for the company through sales both directly with brands and advertisers, and indirectly through agencies
- Ensuring consistency in product, pricing and execution across your own, and other agency patches
- Working with the Ad Operations, Planning and Virtue teams to ensure best in class scoping, pitching and delivery of work and campaigns to your clients
- Strategically approaching and creating key account plans for the growth and development of existing and potential large scale advertiser relationships from a short, medium and long term perspective
- Represent the company at relevant industry conferences and events
Qualifications for media account manager
- Existing knowledge of the market and clients is a must
- Contacts within the watches and/or motoring sectors preferred
- 3 years of Digital Media Planning experience for a publishing company is strongly preferred
- Experience with DoubleClick for Publishers (DFP)
- Experience with Email Marketing a plus
- Experience responding to RFPs from National Advertising Agencies
5
Media Account Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of media account manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media account manager
- Leads a team of Production Account Managers in overseeing the day to day coordination of multiple creative pieces per year
- Attend Sales Leadership meetings as liaison for Production
- Ensures team delivers against measurable standards, KPIs and service level agreements related to production services
- Serves as the overall orchestrater of multiple projects going on simultaneously (assigning owners/coordinators, tracking progress, ensuring timeliness of completion, ) for assigned markets
- Fill in as a Production Account Manager as needed
- Drive revenue within the client/account portfolio accelerate opportunities to influence and sell-in end-to-end EPAM services
- Responsible for structuring campaigns to meet client goals and driving repeat business
- Proactively monitor campaign delivery, provide forecasting and ensure client reporting needs are met
- Act as the main point of contact with the client and manage all communications between clients and internal teams
- Serve as the voice of the customer, ensuring all client issues are resolved quickly
Qualifications for media account manager
- Knowledge of HTML, Javascript, and CSS preferred
- A good team player, with preferably 3 years of sales experience within entertainment, media, or agency side
- The firm welcomes individuals with marketing or sales experience, with the drive to execute sales campaigns and business development
- Capable communicator, able to be an effective planner, and execute various sales initiatives
- Working closely with magazine management and production on deadlines, extensions, positioning
- Attending magazine events, trade shows, industry conferences