Media Account Executive Job Description
Media account executive
provides key stakeholders (Digital/Content/Sales) with actionable insights regarding digital products/platforms, media trends, and overall user behavior across all platforms.
Media Account Executive Duties & Responsibilities
To write an effective media account executive job description, begin by listing detailed duties, responsibilities and expectations. We have included media account executive job description templates that you can modify and use.
Sample responsibilities for this position include:
Top candidates will have a can-do attitude
Sells advertising schedules and Audience Based Solutions
Understand the digital and traditional ad-space the ever changing social media landscape
Develop and manage a diverse national and regional account list across multiple platforms in key categories by creating, selling and delivering cross-platform programs for clients
Maintain a high level of sales activity through face-to-face appointments, presentations and other related efforts
Build awareness of MNI solutions among the advertising and marketing communities
Manage all aspects of digital campaign management and delivery for each client
Identifies and solicits new business through prospecting and cold calling
Provide daily support to the Agency planning team
Compile and analyse market / data / competitive reports to provide insight for the Agency planning team
Media Account Executive Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Account Executive
List any licenses or certifications required by the position: IAB
Education for Media Account Executive
Typically a job would require a certain level of education.
Employers hiring for the media account executive job most commonly would prefer for their future employee to have a relevant degree such as Collage and Bachelor's Degree in Marketing, Business, Advertising, Education, Communication, Digital Media, Communications, Print Media, Public Relations, Journalism
Skills for Media Account Executive
Desired skills for media account executive include:
MS Word
MS office products
Power Point and Windows environment
Digital products and applications
SEO/SEM and social media marketing
Digital/multimedia platforms
Microsoft Office
Current digital landscape
Digital sales processes and digital platforms
Both written & verbal
Desired experience for media account executive includes:
Newspaper and/or multi-media sales experience preferred
Newspaper and/or multi-media outside sales experience preferred
Bachelor's Degree, or a comparable combination of education/experience and/or training will be considered equivalent to the education
Must be able to identify the current needs of the client base
Requires and understanding of the Company's products and local market as it relates to customers, prospects, and key trends
Strong understanding of digital media platforms (SEO/SEM/PPC) preferred
Media Account Executive Examples
1
Media Account Executive Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of media account executive. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media account executive
- Develop and manage national and regional Pharmaceutical & non-Pharma account list across multiple platforms by creating, selling and delivering cross-platform programs for clients
- Build awareness of Targeted Media Health’s solutions among the greater Chicago market and their agencies, clients, and marketing communities
- Manage all administrative aspects of digital campaign management and delivery for each client
- Raising the bar on several training development projects, including email writing workshops, cold call development, sales pitch fundamental trainings
- Develop a solid PPC knowledge, by attending training, obtaining relevant qualification and keeping up to date with industry news and developments
- Develop a full working knowledge of all reporting and tracking tools Excel and PowerPoint
- Write first drafts of press materials (pitch letters, media advisories, news releases )
- Demonstrate ability to report media and critically think about how news may influence client programming, perceptions, positioning
- Key input into agency go-to-market strategy to ensure business goals & client objectives are achieved
- Ensure all business processes, policies and work practices are followed
Qualifications for media account executive
- Prior experience in sales/marketing
- Prior demonstration of prospecting experience through cold calling, networking, and meeting functions
- A charismatic and pragmatic seller, willing to earn the respect of and build relationships within the challenging and high turnover agency environment
- Must understand the needs of our agency holding company category, their operating agencies and brands
- Strong knowledge of activity tracking, pipeline management, and forecasting
- Ability to work in a flexible start-up culture with proven success in fast-paced environments
2
Media Account Executive Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of media account executive. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media account executive
- Perform contract renewal activities focused on client needs
- Develop long term strategic accounts to meet short term performance goals
- Prospecting the Greater Manchester, NH area for qualified, long term partners
- Determine needs and marketing objectives of your prospects
- Create custom solution-based multi-media strategies that generate winning results for these partners
- Work collaboratively with all departments (broadcast, digital, traffic, promotions ) to develop data-driven, results oriented programs that ensures high-impact opportunities for your new clients
- Ensure that all partners in your portfolio are being managed with company best practices in order to secure long term relationships
- Develop and sell innovative and strategic creative media campaigns that meet the clients’ objectives
- Conceptualize, write, pitch and negotiate solutions for English-Canada clients and execute French-language campaigns in Quebec
- Utilize the toolbox of the wide range of media and content-integration possibilities that flow from the 11 French-language specialty TV/Web brands that the company represents, including Sympatico.ca and its sub-brands, their environments, mobile apps and events
Qualifications for media account executive
- Must be digitally savvy with a thorough understanding of digital media platforms applications
- Must be a self-starter who possesses high energy and is able to manage multiple projects simultaneously, in a fast pace work environment
- Must have a proven track record of consistent sales success and cold calling
- Solicit funding for media and non-media projects, special events
- At a very minimum three years of media sales, and preferably outdoor sales experience
- Proven track record of successfully working with automotive clients on a direct level
3
Media Account Executive Job Description
Job Description Example
Our innovative and growing company is looking for a media account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media account executive
- Conceptualize, write and pitch multi-platforms solutions for English-Canada clients and execute French-language campaigns in Quebec
- Demonstrate in-depth knowledge of clients’ business
- Provide guidance to clients on an ongoing basis
- Demonstrate proficiency in writing and editing materials including client media materials, byline articles, client correspondence and reports
- Execute all aspects of a paid media campaign including planning, rate negotiation, targeting, ad creative specifications, tracking, optimization, performance analysis, and billing
- Maintain relationships with representatives from paid media platforms to stay on top of media trends and capitalize on new ad products
- Stay informed with respect to industry, direct competitor activities, and emerging ad opportunities
- Work with research, creative, analytics teams efficiently and effectively deploy client campaigns
- Responsible for managing a comprehensive list of TVideo clients
- Communicate with clients on daily basis
Qualifications for media account executive
- Comfortable in Northern New Jersey territory
- Have prior experience in sales/marketing
- Understanding of the OOH industry
- An interest in media and advertising
- Supportive team player yet confident to work autonomously
- A flare for project and time management
4
Media Account Executive Job Description
Job Description Example
Our company is growing rapidly and is looking for a media account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media account executive
- Work directly with local retailers to develop marketing programs to meet their business objectives, using our full suite of media products
- Help companies manage their marketing via our programmatic, SEM, SEO, email, social & print advertising products
- Develop & present in person advertising proposals to local decision-makers, explaining how such solutions are consistent with the audiences the advertiser needs to reach
- Meet sales goals & quotas
- Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category
- Develop strategies for national consumer and technology media – primarily products, services and compelling trend stories
- Use data & research to determine what makes a good prospect in your territory
- Work directly with local retailers to develop marketing programs to meet their business objectives, using our full suite of media product solutions
- More specifically, help companies manage their marketing via our programmatic, SEM, SEO, email, social & print advertising products
- Develop & present in person advertising recommendations to local decision-makers, explaining how such solutions are consistent with the audiences the advertiser needs to reach
Qualifications for media account executive
- Creative yet analytical mind
- Good working knowledge of all Microsoft programmes (PowerPoint, Word, and Excel )
- Demonstrated ability to complete requested tasks and projects through effective project management
- Capacity to handle a wide variety of tasks and assignments
- Ability to deal with problems and strategic opportunities involving several variables
- Weekly and monthly travel required within U.S based on geographic agency/client allocation
5
Media Account Executive Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of media account executive. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media account executive
- Develop strong media relationships
- Generating new leads by making cold calls and maintaining an awareness of new businesses opening in the area
- Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota
- Be the face of the San Antonio express-News and ensure a superior customer experience
- Keep track of news and trends reported in news that are relevant to account industries and competitors
- Hold a keen understanding of the Canadian media landscape, how it’s constantly evolving and strategies to develop strong relationships with media contacts
- Effectively pitch stories via email and verbally to reporters at local market print and broadcast outlets, national radio, industry trades, online and consumer long-lead outlets
- Demonstrate ability to proactively understand and anticipate the needs of journalists/media contacts
- Ability to exercise strategic thinking around media relations and media opportunities through showcasing resourcefulness/alternatives when faced with challenges around media interest/pick up
- Contribute to media program tactics, identify media opportunities, coordinate media interviews, sending timely pitch updates
Qualifications for media account executive
- Understanding of Web Analytics platforms (Google Analytics, Adobe Analytics) and associated campaign tracking
- Demonstrated ability to multitask, able to handle continual change, flexible and works well under deadlines
- A strong leader capable of motivating and orchestrating a large virtual team
- Skilled in the creation and execution of clear strategies through excellent organisation and planning skills
- A source of new ideas with the ability to challenge the norm both internally and with customers
- Experienced in selling to business decision makers to IT with the ability to clearly articulate business value