Director, Digital Content Job Description
Director, Digital Content Duties & Responsibilities
To write an effective director, digital content job description, begin by listing detailed duties, responsibilities and expectations. We have included director, digital content job description templates that you can modify and use.
Sample responsibilities for this position include:
Director, Digital Content Qualifications
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Licensing or Certifications for Director, Digital Content
List any licenses or certifications required by the position: PMI
Education for Director, Digital Content
Typically a job would require a certain level of education.
Employers hiring for the director, digital content job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Journalism, Business, Education, Design, Communication, MBA, Management, Social Media
Skills for Director, Digital Content
Desired skills for director, digital content include:
Desired experience for director, digital content includes:
Director, Digital Content Examples
Director, Digital Content Job Description
- Working with SVP of CMD and General/Managers/Country Manager, establish market priorities, defining strategic and economic market opportunities, and prepare recommendations for go-to-market strategies
- Drive digital long-form content distribution growth with view to optimizing and balancing true content value, reach, revenue, and brand-impact
- Provide leadership for the CMD business in developing annual revenue budgets and executing tactical plans, and reporting progress regularly to senior management
- Partner with General Managers and LOB functions in region to ensure CMD can help support market objectives
- Plan and execute strategy, creation and management of digital assets across all platforms (desktop, mobile, tablet, email, ) from website to digital advertising, from app to SEO opportunities
- Determine and manage projects’ overall digital requirements, including budget, oversee the digital asset production processes, and ensure that the team aligns on content objectives, assumptions, risks, and success factors
- Measure and evaluate outcomes and provide actionable recommendations for improved performance
- Present regular multi-platform analytics reports to the leadership team
- Manage and maintain editorial control, discipline and standards
- Create and maintain standards, policies and procedures for NSF digital properties and ensure its adherence by external and internal teams
- Participate in decisions that involve resource planning and management, content management technology purchases, and other operational considerations
- Establish and cultivate critical relationships with external (contractors in IA, SEO, social media, IT, ) and internal teams to execute digital program activations, such as special projects and annual campaigns
- Collaborate with project leads to examine and analyze the content "ecosystem" -internal and external factors - during the project discovery phase
- Gather, audit, and analyze existing content relevant to project requirements
- Develop and execute a social media strategy and calendar to increase visibility, traffic and engagement to grow the NSF community across digital channels, including leading the brand’s presence on social media
- Supervise the development and execution of integrated digital programs that maximize ad revenue goals and budget projections as it relates to innovative branded content and digital marketing opportunities
Director, Digital Content Job Description
- Oversee creation of all ad sales integration materials including presentations, one-sheets, re-caps
- Work with programming, production, and development groups to create in show integrated partnership opportunities
- Supervise integration shoots and oversee the drafting of all contracts, deliverables, scripts, the editing & approval process for all partner creative
- Manage client relationships and drive the follow up for future branded content marketing programs
- Ensure that market intelligence is received, analyzed, and utilized in recommending and initiating approaches, which capitalize on market opportunities and trends
- Set strategy, look and feel, and staffing for creating a vibrant USA TODAY NETWORK presence
- Collaborate with teams across the organization to increase video consumption of audiences, and develop and produce digital video content across the USA NETWORK
- Possess strong analytical skills to carry out a metrics-driven approach to content creation and work regularly with the Chief Content Officer
- Oversee effective use of the production budget and manage use of full-time and contract labor
- Partner with Brand Marketing and Product leadership to continue drive and refine how we communicate our Brand mission, personality and athletes on social, digital and online
- Minimum seven years’ branded content an digital sales marketing experience at a reputable advertising agency or for an entertainment/media company
- Strong understanding of branded content, display and overall digital sales marketing and 360 capabilities
- Experience in branded content development from the conception to excecution of branded content opportunities for clients
- Strong background in digital marketing including strategic approach to rich media, native advertising and interactive advertising
- Deep understanding of different Branded Content capabilties and styles of branded content
- Skilled in multi-tasking, managing deadlines, and prioritizing all within a fast-paced environment
Director, Digital Content Job Description
- Lead best practices and guidelines for digital and social content across the brand and categories
- Help define brand storytelling opportunities digital/socially across the brand
- Manage social/digital content briefing process and projects for the team, both with long-term planning and real-time events
- Build and manage a portfolio of outside social/digital content partners to help deliver best-in class content that aligns with the brand
- Supervise Digital Content Sr
- Create promotional and sales content on station websites and social media platforms
- Attend regular digital meetings and conference calls
- Maintain quality control of digital assets
- Understand our key audiences and provide guidance on the role of different types/formats of content based on the Buyers Journey for those audiences (how content will deepen relationships with customers and prospects)
- Design branded content that adheres to and also furthers the visual identity of the HDM sites in a fast-paced creative environment
- Bachelor’s degree or suitable work experience in a related field required
- Active, current participation in relevant professional training (classes, conferences, etc)
- At least 10 years experience working in a strategic role
- Experience in media or publishing
- Proven experience in working with cross functional teams
- A proven track record in developing and launching products
Director, Digital Content Job Description
- Facilitate internal stakeholders alignment and communication by translating between technical and non-technical people
- Direct creative processes and capabilities
- Assess where HDM work stands against competitors and ensure we are ahead
- Drive constant improvement in HDM quality and capabilities
- Recruit and manage outside resources, including vendors and illustrators
- Establish and prioritize department responsibilities/objective relative to the group, department, division, and corporate goa ls
- Establishes and prioritizes department or division responsibilities/objectives relative to department, division, and corporate marketing goals
- Work with the latest and most in-demand technologies, concepts, and approaches
- Create compelling concepts, design technology solutions and lead the team to bring the vision to reality
- Work across a wide range of technologies from content and commerce platforms to experience technologies that go beyond website and mobile
- Social platforms and social media tools (Twitter, LI, FB, YouTube )
- 10+ years) as a leader in video content creation (publishing, journalism, ) and strategy directly related to presenting information creatively to engage audiences
- Strong news experience, creative instincts and deep experience in developing long and short-form video content with the ability to anticipate the needs of an audience
- Exceptional interpersonal, organizational, and writing skills, process-driven mindset
- Bachelor degree required, advanced degree a strong advantage
- Candidates are strongly encouraged to submit writing samples final pieces you were involved in from a content or editorial perspective
Director, Digital Content Job Description
- Work across several teams to business and technical solution for our clients, provide solutions and best practices for Enterprise Content Management systems across the enterprise
- Identify, prioritize, and implement critical system capabilities in Content Management technology platforms that help meet business goals
- Establish workflows to help control content creation, use and distribution
- Act as the subject matter expertise to ensure quality metadata is being applied to content and that the standards for system hygiene are being met or exceeded
- Advocate for strategic use of the Content Management to help clients operate more efficiently
- Manage relationships with content management technology vendors and provide technical guidance and oversight to developers and implementation teams
- Leverage the global digital content strategy to lead and develop coherent global product asset guidelines (visual and copy) to be leveraged across all digital touch points based on Global Brand Category, Market, Consumer and Digital Brand Commerce objectives and insights
- Partner with key stakeholders to ensure the global product asset guidelines are translated into executable digital content
- Brief internal resources, agencies and external parties on the development of content assets that support the execution of the digital content seasonal guidelines
- Partner with internal teams to ensure the end to end implementation of the digital content guidelines
- 5+ years' experience working with Content Management tools, page publishing tools and/or other web tools
- 6+ years' project management experience or project delivery experience
- 6+ years’ experience managing teams of digitally proficient technical professionals
- At least 7 years as a Designer/Art Director
- Dedication to rolling-up-your-sleeves and designing
- Proven excellence in producing shareable, digital content