Media Relations Specialist Job Description
Media Relations Specialist Duties & Responsibilities
To write an effective media relations specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included media relations specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Media Relations Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Media Relations Specialist
Typically a job would require a certain level of education.
Employers hiring for the media relations specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Public Relations, Education, Marketing, English, Business, Writing, Communication, History
Skills for Media Relations Specialist
Desired skills for media relations specialist include:
Desired experience for media relations specialist includes:
Media Relations Specialist Examples
Media Relations Specialist Job Description
- Build and maintain media relationships in China, especially in top-tier general and business media (media workshop, media luncheon, media visits )
- Work collaboratively at the local level with Corporate Affairs colleagues jurisdictional and functional subject matter experts to develop and deliver well-defined media relations, stakeholder and internal communications programs that support business objectives and functional goals
- Help build and implement stakeholder engagement plans and programs to educate, influence and create a favorable environment for company programs, issues, activities and positions
- Identification of media targets for specific story angles
- Maintain media lists for each business segment and topic
- Writing and editing press releases
- Participating in message development
- Participating in calls with divisional executives
- Preparing briefing documents for executives
- Tradeshow PR (media outreach, set up exec
- Strong knowledge of online resource management tools
- Monitor, forecast and report spending plan and coordinate monthly and year-end budgetary reconciliation, including invoicing, payment and accruals
- A proven ability to develop and execute a wide variety of media strategies for clients of all sizes
- Proven management and leadership skills the ability to counsel on media relations strategy and the evolving media landscape
- The ideal candidate must think strategically and “outside the box,” make quick decisions, have the ability to multitask and be eager to learn
- Bachelor’s degree in Communications or a Science
Media Relations Specialist Job Description
- The Media Relations/Public Relations Specialist position will report to the Director of Strategic Worldwide Communications
- Field proactive and reactive media inquiries
- Create press materials
- Manage and staff media interviews
- Work with colleagues across functions
- Develop new and different ways of communicating messaging to amplify content
- Leverage existing internal and external channels to amplify content and messaging
- Develop a channel agnostic approach to certain topics to maximize the reach of messaging and insights
- Explore new channels for promoting content with a focus on digital
- Oversee all aspects of media relations, including creating news releases and alerts
- Research skills and familiarity with online information sources
- Five plus years of progressively responsible media relations and public relations expertise
- Must have a proven ability to pitch media on the local and national level
- Demonstrates ability to manage multiple projects and priorities
- Possesses a high level of customer service to both internal and external customers
- Fully proficient in office software (word, excel, powerpoint and project management)
Media Relations Specialist Job Description
- Convey complex subject matter in an easy-to-understand and colorful style by writing news releases, media advisories, expert alerts and stories for Rice News, Rice Magazine and other venues and posting stories and photos online
- Assist in researching and maintaining Rice’s media database
- Serve as backup for other team members’ beats as needed
- Maintaining an in-depth knowledge of the university’s strengths and goals and finding new, creative, and compelling ways to tell stories through various media
- Keeping abreast of higher education’s issues and trends, global and national current events and campus activities
- Participating in major media events and other duties as assigned
- Deliver actionable insights, specific recommendations on how to improve communications campaigns by monitoring and analyzing brand, competitor, and category conversations employee feedback and key performance metrics such as video views, newsletter open rates
- Oversee and cover interviews at set visits, junkets, photo shoots, television appearances
- Assist in writing first drafts of press materials (pitch letters, media advisories)
- Possible internal client contact related to tactical issues and day to day account maintenance
- Position activities are focused on internal and external communications to employees and external stakeholders, which support initiatives and projects developed by corporate communications and business unit organizations for broader application
- Involves proactive communication planning and plan execution, project leadership and a high level of coordination with other communication functions within Corporate
- Work off-site, full-time, at the
- Experience communicating across wide audience groups internal communications experience is preferred
- Master degree in Humanities or Economics
- 4 years of professional experience in areas that involve constant relations with external stakeholders
Media Relations Specialist Job Description
- Use social media to present the University’s key messages
- Research and implement ways to build the University’s visibility and reputation through creative use of social media platforms
- Serve as a resource for social media managers in departments, offices and colleges across campus, providing feedback and guidance
- Work closely with Strategic Communications Director to ensure consistency of approach for communications programs across the state
- Analyze key themes and state energy policy initiatives from a wide range of sources within the local area in order to identify and develop communication programs
- Support business with messaging, guidance, and internal and external support during storms and other major events
- Manage and coordinate responses for media inquiries, surveys and corporate communication requests by providing general information, partnership details, financial and fundraising data, and photos
- Lead media training and facilitate message briefings to prepare CEO, senior leadership, directors and managers for media and corporate communications requests
- Manage vendor relationships, including media monitoring services and newswire vendors
- Coordinate responses for media inquiries, surveys and corporate communication requests by providing general information, partnership details, financial and fundraising data, and photos
- Experience in the Oil & Gas sector is an asset
- Full command of computer systems
- Availability for brief business trip abroad at short notice
- 4+ years of experience in public relations, preferably in a PR Agency
- Proactivity in offering new ideas
- Ability to manage timelines and meet deadlines while juggling multiple projects
Media Relations Specialist Job Description
- Assist with media training and facilitate message briefings to prepare CEO, senior leadership, directors and managers for media and corporate communications requests
- Manage vendor relationships for assigned vendors, including media monitoring services and newswire vendors
- Coordinate, develop and implement proactive media efforts to garner coverage in tier-one and industry outlets
- Write and edit press materials and other content
- Maintain and develop relationships with journalists from key media outlets
- Develop and maintain media lists for key business areas
- Collaborates with internal partners to establish and execute communication strategies in support of the U.S. agenda and targeted business objectives
- Establishes and maintains effective working relationships with international, national, regional, local and trade media across all platforms, and proactively places news as appropriate
- Effectively develops, writes, edits and distributes information designed to reach audiences through news media and social/digital platforms in the context of the business
- Responsible to write press releases and other media collateral such as fact sheets, Q&A and media advisories
- 3 years + professional experience in high-profile corporate communications or public relations roles supporting globally branded organizations, preferably working within the lifestyle arena and with a connection to high energy brands
- Knowledge of print, digital and broadcast mediums
- Ability to work collaboratively with others and develop consensus within diverse groups
- Knowledge of footwear or apparel industry
- Candidate should be able to deliver an extensive connection to key influencers within the world of sneaker and sports culture
- Requires at least seven years of progressive experience in public relations and contact with the media, preferably in the tourism, entertainment or attractions industry