Customer Insights Manager Job Description
Customer insights manager
provides insights into customer experience behaviors and trends using data analysis, data mining, data modeling, optimization tools and statistics.
Customer Insights Manager Duties & Responsibilities
To write an effective customer insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included customer insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Vendor/partner management (research firms, analytics firms)
Partner closely with a wide range of teams, including Marketing, Corporate Communications, Corporate Development, Customer Loyalty, Business Transformation, our international marketing and PR teams
Provide lead analytical support to Customer Business Manager
Be the key customer contact on all insights, analysis, and modular recommendations
Identify potential sales risks and recommend strategies for future sales
Use analysis to identify unique sales opportunities
Take the leadership role to collaboratively work across all areas of the organization
Flexible and thrives on change and challenge
Exceptional lateral thinking and risk assessment skills
Strong personal fit with Typo’s mission and values
Customer Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Insights Manager
List any licenses or certifications required by the position: C2, LEAN, CIPD, COPC, PMP, PPC
Education for Customer Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the customer insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, MBA, Statistics, Economics, Education, Management, Psychology, Computer Science, Finance
Skills for Customer Insights Manager
Desired skills for customer insights manager include:
Customer experience metrics
Key customer experience metrics and methodology
Methodologies and customer survey research design
Data analysis tools
Statistics
Nielsen
Customers and the buying dynamics and motivations of their shoppers
Industry trends and how that may impact the consumer
POG software
Shopper and the retailer
Desired experience for customer insights manager includes:
Positive work attitude a must
Expert knowledge of SAS and SQL or other tools to access, transform, and report on data is required
Project management experience with the demonstrated ability to drive results
Proficiency in BASE SAS or similar data processing language a strong plus
Marketing experience in the financial industry- credit cards, retirement, preferred
Experience with large data warehousing environments (Teradata, Oracle, ), and analytic applications
Customer Insights Manager Examples
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Customer Insights Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a customer insights manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for customer insights manager
- Disseminate insights and research findings to ensure they are well understood and used for action
- Manage ad hoc projects, define and deliver ongoing dashboards, reports and metrics to provide actionable insights to inform marketing strategy
- Pan-BSC Value Propositions – create compelling pan-BSC and multi-divisional value propositions that stitch together BSC offerings into partnership programs aligned to economic customer value drivers and needs
- Manage ad hoc projects, define and deliver ongoing dashboards, reports and metrics to provide actionable insights to inform marketing strategy and tactical decisions
- End-to-end involvement in our testing strategy
- Serves as primary point-of-contact for all marketing and admissions requests related to operational changes, data analysis, and reporting needs
- Escalation point for managing key inter- & intra-departmental processes in the recruitment and registration cycle
- Use reporting tools
- Manages the daily operational activities that develop and implement multiple components / processes for a specified section of work within Customer Loyalty and Insights
- May become actively involved, as required, to meet schedules and resolve problems highly complex in nature
Qualifications for customer insights manager
- Ability to synthesize data/information and derive useful themes and trends within the business, in order to translate and articulate quantitative and qualitative findings into actionable strategies
- Attention to detail capability to understand/see the big picture and market trends
- Fast learner and adapter
- A true team player - strong relationship and influence management skills working with internal and external parties
- Bachelors’ degree with minimum of 7 years analytical experience
- Collaborate & support strategic-account & payer value-selling efforts
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Customer Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of customer insights manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for customer insights manager
- Build and drive relationships with Geek Squad teams to understand and support their businesses as a strategic partner
- Meet with internal clients to assess customer research data needs, translate needs into appropriate research questions, ensure data is collected and communicated to align with constantly evolving company initiatives
- Draw out relevant conclusions and actionable recommendations based on an understanding of the Geek Squad business
- Deep dive research into various pain points of the customer experience to drive change and action with Geek Squad teams
- Determine the key drivers of Geek Squad NPS® through the use of regression and other advanced analytics
- Manage ad hoc projects, define and deliver ongoing dashboards, reports & metrics to provide actionable insights to inform marketing strategy
- Conduct market research to identify opportunities to enter new markets based on compelling events such as new market trends, new technology adoption, competitive offerings, along with an understanding of the company’s resources and constraints
- Work as part of a core Customer experience team to manage the research and analytical process
- Own Customer Usage Reporting – definition, data collection strategy and presentation to customer
- Develops plans for collecting and analyzing relevant customer data and feedback (e.g., J.D
Qualifications for customer insights manager
- Strong analytical, quantitative, financial modeling, and strategic thinking skills
- Development and execution of structured approaches to solve unstructured problems
- Bachelor’s degree in Business or healthcare-related field required
- 3-5 years of experience in consulting, product or strategic marketing, or strategic account selling experience in the healthcare field required
- Outstanding interpersonal skills including developing relationships at all levels in an organization (both internal and external) and indirectly influencing to drive business objectives
- Strong business acumen and business consulting skill set
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Customer Insights Manager Job Description
Job Description Example
Our innovative and growing company is looking for a customer insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insights manager
- Manages all research needs including but not limited to recommending methodology and quality standards for both brand and product research in accordance with accepted best practice guidelines and business needs
- Creates visual presentations and reports based on research that will guide the business’ strategic decisions
- Leads overall brand campaigns, which may include mass media, to increase brand awareness and reinforce the brand promise
- Plans and executes internal PR campaigns and events to increase associate awareness of key company initiatives
- Manages all public relations needs to support business strategy, this includes working with an external agency to plan events and issuing press releases
- Manage day-to-day operation of United's Voice of Customer platform, including responses from Customer Satisfaction Surveys and customer comments
- Analyze and generate actionable insights from structured and unstructured data
- Effectively manage active projects to help ensure that all engagements are delivered at or above stakeholder expectations
- Collaborate with internal teams to review feedback and insights, recommend changes for implementation, and action on those that deliver a positive, consistent and seamless customer experience
- Extracts data from a variety of sources for use in analysis and models
Qualifications for customer insights manager
- Proven ability to think and operate at a strategic level, however comfortable with details and tactical thinking
- Experience and expertise in a broad range of research approaches, leveraging panels, online/mobile, prototype research, usability studies, user experience research, communication and concept testing
- Demonstrated leadership and ability to lead and influence a cross functional team
- Able to lead and manage multiple projects at once
- Optimistic and positive approach to problem resolution
- Confident interacting and presenting to Senior and Executive level management
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Customer Insights Manager Job Description
Job Description Example
Our company is looking to fill the role of customer insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insights manager
- Extract information from qualitative and quantitative data and turn it into compelling insights and stories that help our stakeholders become more successful
- Develop tools and processes for sharing intel quickly and broadly, , newsletters and dashboards
- Engage in regular dialogue with members of the sales team in order to ensure that their feedback and needs are incorporated into customer insights initiatives
- Work with cross-functional partners to communicate the findings of customer research projects and identify implications for functional and divisional strategy
- Develop research on individual markets (e.g., biotech, pharma, wineries/breweries), with focus on high margin business development opportunities
- You own the local marketing intelligence agenda and work closely with the German management team and the global business intelligence team
- Have primary responsibility for all aspects of market research and analytics supporting the ICE team and ‘above the brand’ strategy development
- Connect to global ICE team regularly to drive collaboration
- Uncover/identify new and innovative techniques, methodologies, and suppliers that bring leading edge innovation to BI market research and the understanding of customers in the context of ICE
- Possibility to coordinate and manage daily activities and deliverables of junior/technical staff
Qualifications for customer insights manager
- Relevant degree or CIM Marketing and/or MRS research qualification
- Support additional Corporate Strategy initiatives that drive overall BSC strategy
- Strong relationship development/collaboration with a broad set of stakeholders, including marketing, sales, health economics & reimbursement, regions, finance
- Readiness to take on responsibility
- Strong ability to cooperate with and integrate into teams (team player, good networking)
- Transparent and easy to follow working style (objectives, miles stones, results)
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Customer Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of customer insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insights manager
- Assist in managing the framing and articulation of problems and formation of hypotheses
- Interpret and articulate learnings from quantitative data and leverage them to develop project briefs for qualitative studies and inquiries
- Work with research agencies to manage the research process which includes defining research needs, providing research proposals, selecting external research suppliers/internal resources and proposing follow-up actions
- Aggregate and process qualitative data from various sources to enrich insights drawn from quantitative data
- Empathise with internal and external customer community groups to derive qualitative data
- Contribute to the derivation of customer segments
- Assist in on-going customer satisfaction and brand health tracking
- Work closely with business units to drive insights through the design process
- Serve as a primary business lead in conversations with our internal IT team for customer database performance and data quality governance, define business rules, identify and communicate data enhancements needs, QA and UAT
- Will manage new and existing business customer experience programs and be responsible for the vendor relationships, survey program management and reporting
Qualifications for customer insights manager
- Thorough knowledge and experience of market and loyalty research methodology and practices
- A Bachelor’s degree from an accredited institution is required, preferably in a science discipline
- Analytical and strategic thinking – able to see the big picture from scattered pieces of information
- Customer research and insights experience
- Experience in a marketing, digital, e-commerce or consulting environment
- Customer expertise required