Strategic Insights Manager Job Description
Strategic insights manager
provides all marketing team with appropriate training in the effective use of marketing research systems & information analysis.
Strategic Insights Manager Duties & Responsibilities
To write an effective strategic insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included strategic insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
As such, you will drive new consumer insights into the organization and work with business partners to influence decision making – helping them shape/reshape initiatives into unique brand differentiating propositions
Collect, analyze & interpret performancemetrics across mobile and audio products, including streaming radio andpodcasts
Build dashboards and reports that illustrate howkey performance indicators (KPIs) and metrics are changing over time
Compile daily,weekly and monthly reports for external Podcast Partners
Identify actionabletrends and insights
Convey complexanalytical results clearly and with conviction to decision makers and otherstakeholders
Manage measurement andreporting from third party distribution partners like iTunes, Stitcher,Spotify, Tune-in
Communicate regularlywith data providers/measurement vendors to resolve issues and advocate forsolutions and new features
Work with theproduct/ tech team to improve measurement and reporting tools to ensureconsistency and data integrity
Partner withmarketing, sales, ad operations, product engineering and research teams toensure product requirements for audience and campaign analytics tools meet businessand sales needs
Strategic Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Strategic Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the strategic insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Business, Statistics, Marketing, Economics, Finance, Mathematics, Engineering, Computer Science, Science
Skills for Strategic Insights Manager
Desired skills for strategic insights manager include:
Health care industry
3 systems
Ability to apply basic marketing concepts used in the development of marketing plans
Ability to gather
Analysis techniques
Appropriate action standards
Automotive
Business and associated markets
Business metrics and performance
Captive finance
Desired experience for strategic insights manager includes:
Take active role indriving the project roadmap for measurement and analytics features as relatesto audio and mobile initiatives
Perform ad-hoc analysis and business operation reporting
Support recommendation for future business portfolio choices (incl
Work with multiple software programs to collect, process, and visualize data relating to various media metrics
Work independently and with direction from Sr
Provide high quality insights from data analysis derived from syndicated data sources such as Nielsen, GfK / Kantar Worldpanel, IMS
Strategic Insights Manager Examples
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Strategic Insights Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of strategic insights manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategic insights manager
- Leverage syndicated data, advanced analytics (regression models and forecasting tools), and primary data (surveys, discrete choice) to understand how to best leverage analytics to deliver insights
- Identify critical Therapeutic / Haematology Franchise business issues and opportunities for growth, collaborate with key stakeholders, and work to embed an external market point-of view into the strategic direction of the company
- Lead, coach and develop your team to proactively seek insights through assessment of external marketplace/other related factors to support strategic decision-making
- Define/oversee various projects and other work completed by direct/indirect report(s) and deliver insights to positively impact business decisions
- Participate actively in global commercial planning efforts by providing unbiased, objective, in-depth analysis and insights on current and future markets, product performance, customers, and competitors
- Ensure provision of strategic insights/recommendations
- Proactively and continuously assessing the relevant marketplace and its dynamics, customers and competitors
- Conducting primary market research projects and leveraging secondary data sources to generate key market insights for products and/or disease areas in a timely and high quality manner
- Creating and managing robust forecasts and presenting and defending commercial assessments to the Business Review Committee (BRC)
- Providing recommendations that can carry broad impact to market strategies and supporting key decision-making
Qualifications for strategic insights manager
- Strong track record of 4+ years progressive experience in Market Research, preferably in a consumer marketing or manufacturing company, is required
- Technical market research and analytical expertise and conversant in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses is required
- Strong strategic business knowledge with the ability to appropriately use judgment and risk-taking is required
- Demonstrated ability to influence cross-functional partners to impact decision-making and “have an opinion” backed up by insight is required
- Requires approximately 10-20% domestic and international travelMarket Research
- Expert in market research, deeply experienced in selecting and using different techniques and approaches to gather information on a wide range of customer groups, competitors and the regulatory landscape – translating that information into meaningful conclusions and recommendations that drive action
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Strategic Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of strategic insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategic insights manager
- Provide insight into customer product wants and needs to ensure the cycle plan is consumer driven
- Develop user-centric insights into desired customer experiences and jobs-to-be-done
- Manage the planning, design, execution, analysis, and reporting of research projects within budget
- Manage research projects on-site, including analysis of results and development of management presentation
- Lead and/or collaborate with local market experts in the design and execution of research projects involving multiple countries
- Merge a variety of primary research and syndicated studies to report implications for Ford
- Prepare Project Initiation Forms and Research Plan Discussion Agreement Forms for projects
- Train internal client end users, if necessary, on to use research findings and/or gaming modules
- Handle procurement responsibilities for individual projects
- Smart Data is the integration and analysis of data from internal (Fibe TV, internet, mobility) and external (Numeris, comScore, Vividata, TouchPoints, ) sources that drive value-rich insights for our business partners
Qualifications for strategic insights manager
- Bachelor’s degree in Business, Computer Science or Social Sciences
- 5+ years of qualitative market research experience
- 1+ years of quantitative market research experience
- Experience in Advertising Planning, Archetype or Metaphor research a plus
- Working knowledge of UX design models (experiences, pain points, passion points, jobs-to-be-done)
- Working knowledge of market research principles -- sampling, methods, analysis
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Strategic Insights Manager Job Description
Job Description Example
Our company is hiring for a strategic insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategic insights manager
- With a thorough understanding of the advertising media ecosystem and the consumer decision journey - translate the agencies’ business needs into concrete smart data projects and lead those projects from inception through post-implementation monitoring
- Establish credibility and trust with internal and external partners to become a key advisor and deliver value beyond the scope of requests
- Stay up to date on trends in smart data marketing and tools
- Act as the hands-on expert and thought partner to the BAT Management regarding biosimilar market dynamics, competitor strategies, market and brand insights and tactics
- Identify critical business issues and opportunities and work to embed an external market point-of view into the strategic direction of the BAT
- Lead the BAT insights team of 1 Strategic Insights Manager (SIM) and 1 Competitive Intelligence Manager (CIM) based in Basel to proactively seek intelligence and insights through assessment of external marketplace/other related factors to support strategic decision-making
- Deliver concise intelligence and insights to positively impact strategic and tactical business decisions for the BAT
- Develop/manage operating vendors, budgets and other resource requirements, handle talent management and career development for your team
- Ensuring the implementation of strategic planning activities that deliver key market and customer actionable insights to internal customers
- Ensuring the implementation of strategic planning activities that deliver high quality, integrated data and report embedding best practice analytics within the strategic planning team
Qualifications for strategic insights manager
- Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights
- Ability to work and manage cross-culturally
- 7+ years experience in advertising media research
- Thorough understanding of the consumer decision process (marketing funnel), segmentation and marketing optimization
- Proficient in analytics, mathematics/statistics and highly comfortable with regression analysis, marketing mix modelling and cross-channel attribution models
- Strong project management skills and proven ability to lead cross-functional mandates and deliver actionable insights
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Strategic Insights Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a strategic insights manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategic insights manager
- Accountable for oversight and management of overall financial costs of Rewards program
- Leads in-depth analysis of drivers of redemption cost including redemption mix, CPP, cost profile by product and by customer segments drivers of vendor spend, particularly for air, including flight cost, fare class, destinations and seasonality
- Develop robust weekly/monthly/quarterly audience reviews
- Serve as the project lead for quantitative and qualitative market research projects that unlock business insights and drive sound decision-making on key business issues
- Lead cross functional teams across Abbott EPD and its businesses – across commercial, operations, HR, finance and product development functions on these transformation projects
- Be responsible for the execution and delivery of chosen analytics and other projects and ensure regular problem solving, tracking and de-bottlenecking
- Influence leadership team members on changes arising out of key project recommendations, with sound logic and supporting insights
- Support the EVP, EPD on regularly benchmarking / analyzing competitive shifts impacting performance and health of EPD and individual businesses
- Implement analytics analysis across various digital broadcast brands and support the team on reporting and ad-hoc requests
- Ensure the quality, accuracy and evolution of Omniture tracking (Analytics QA and debugging)
Qualifications for strategic insights manager
- Develop location, market and competitive analytics and reporting to support the network transformation strategy, and evolution of the existing network
- Proactively work to export the network planning model to other areas of the bank (SBB, Marketing)
- Conduct ongoing assessments of industry and market trends and developments related to Physical Networks
- Ensure proper data & market intelligence is provided to support all business cases with accurate and timely data
- Communicate findings, orally and visually, to a wide array of business partners each having a very different experience background, level of understanding and point of view on the business
- Act as the SME and point of contact for network analytics external to Community Banking
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Strategic Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a strategic insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategic insights manager
- Coordinate with cross-functional teams and vendors to ensure flawless execution of product delivery with sound analytics implemented for websites, apps (iOS, Android, BB, Windows) and emerging platforms (Xbox, Smart TV )
- Support the analysis of user behavior, operational efficiencies and revenue management
- Provide training to extended team members to revolutionize analytics into a consulting role rather than a helpdesk
- Generates information, insights and recommendations to support decision making by integrating primary and secondary research and analyses, using multiple data sources and various methodologies
- Designs primary market research studies
- Provides key assumptions to support short and long term sales forecasting on marketed products
- Market Intelligence) Develop and manage data sources and central data repository of market and competitor intelligence
- Market Share) Manage external market share agency to deliver on quarterly Korea Sporting Goods Market Share insights
- Consumer Insights) Coordinate and align between Global and Local Market (via Local Ambassador) on Brand Tracking Study and implement key drivers that increase KPI’s Brand Momentum, Spontaneous Purchase Intent, and Net Promoter Score
- Partner with product marketing to infuse messaging with competitive differentiators
Qualifications for strategic insights manager
- Ability to segment populations based on business need / profitability (Not just demographics)
- Use data to determine best possible sub segmentations for each business problem
- Problem solve - detailed root cause business problem analysis - understanding the reason why behaviours happen (using data)
- Test and learn capability and advocate
- Ability to triangulate data to inform major assumptions
- Ability to provide sensitivity analysis