Manager Insights Job Description
Manager Insights Duties & Responsibilities
To write an effective manager insights job description, begin by listing detailed duties, responsibilities and expectations. We have included manager insights job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager Insights Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Insights
List any licenses or certifications required by the position: PMP, ACAMS, AML, MRIA, COPC, SAS, VBA, RDBMS, CIPD, SAFE
Education for Manager Insights
Typically a job would require a certain level of education.
Employers hiring for the manager insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Statistics, Economics, Social Sciences, Science, Computer Science, Psychology, Graduate
Skills for Manager Insights
Desired skills for manager insights include:
Desired experience for manager insights includes:
Manager Insights Examples
Manager Insights Job Description
- Create analyses and logical arguments grounded in quantitative measures to support selling solutions to drive sales opportunities at checkout, mainline initiatives and cross-merchandising locations
- Analyze promotional opportunities
- Support account teams in Category Management principles to evaluate and maximize the ROI for TIR
- Work in conjunction with account teams to develop Strategic Account Planning and recommendations for competitive positioning and resource allocation
- Support the shopper insights team in on-going data file maintenance
- Coordinate all Retail Testing and Research for the designated account team(s) as related to Shopper Insights initiatives
- Grow the Mad Chatter community in the US and abroad
- Execute engagement activities to increase community retention and satisfaction
- Develop strategies to increase efficiency and success of Mad Chatter insights projects
- Communicate and work effectively with internal teams to execute Mad Chatter insights projects
- Experience using a wide variety of qualitative and quantitative research techniques
- Ability to effectively prioritize and delegate problems of all shapes and sizes
- Willingness and ability to take the initiative and manage several tasks and projects simultaneously
- Candidates must be enthusiastic, creative and resourceful - strategic thinkers with a solid project management background
- Candidate should be a self-starter and able to manage a variety of roles and responsibilities
- Candidate should be extremely organized, able to build and adhere to timelines, and be experienced in working directly with clients and assisting various parties in a polished and professional manner
Manager Insights Job Description
- Act as a consultant to the Corporate Integrated and Digital Sales staffs, and partner with those groups to build compelling case studies that marry analysis with storytelling
- Explain custom research capabilities for digital, print and cross media projects while interfacing with and training sales & marketing staffs
- Enhance the case study portfolio and generalize learnings by collecting, expanding and organizing our case study library to serve as an insights resource
- Seek and evaluate new suppliers, lead pilots with new partners and services, manage and evaluate supplier performance and make recommendations to senior research management
- Improve understanding of the customer behaviors/needs
- Evaluate campaign performance
- Working with the National Sales Markets Coordinator, interface with various Product areas (Mutual Funds, Capital Markets, Structured Products, Annuities, Advisory, ) with the goal of increasing volume and type of investment content regularly submitted to the 3D Insights platform for consumption by Financial Advisors
- Partner with Product areas to offer education, build awareness of enhancements and initiatives to the 3D Insights platform, and drive appropriate adoption
- Interact with Product areas to provide feedback on efficacy and impact of respective Insights, share FA feedback as necessary and work with Product to address such comments
- Partner with technical resources to develop new capabilities for 3D Insights Engine including advanced screening criteria and interface improvements
- Five plus years of financial services related data management and reporting experience
- Ability to converse with and influence key external and internal constituents including decision-makers, business partners, co-workers with whom no-direct reporting relationship exist, and members of the Senior Leadership Team
- Excellent innovation, interpersonal, and communication skills required
- Bachelor's degree (BA or BS) in related field (business, marketing, research, social sciences, ) is required
- MBA, or degree in anthropology, sociology, behavioral economics or social psychology a plus
- 3-5 years in account management/client service/analytics role within online advertising (5 to 7 years preferred)
Manager Insights Job Description
- Provide thought leadership in Tracking and analytics innovation by working collaboratively with our supplier partners and HP cross-functional teams
- Help form the vision, strategy, roadmap, and goals for the Insights products
- Define and prioritize long-term and short-term goals
- Drive Insights product development with a fast-moving, cross-functional team
- Leverage a technical skill set to talk shop and work closely with our developers
- Manage stakeholders within the revenue organization by building consensus on priorities and features leading to launch and execution
- Parse customer & stakeholder feedback & understand underlying problems that need to be solved
- Effectively use data and analytics to evolve and inform the direction of product development
- Develop consulting offerings in areas related to customer experience management
- Measure effectiveness of sales incentive plans and monitor current vs
- Significant experience using Excel and PowerPoint software (Tableau a plus)
- Demonstrated proficiency in leading and influencing cross-functional teams
- Must possess excellent analytic and proactive problem solving skills
- Excellent communication of ideas including written and in-person presentation skills in a persuasive and appropriate manner
- Ability to actively and objectively listen to internal partners to ensure research design addresses business needsAbility to build strong positive relationships with internal and external stakeholders
- 5+ years' experience in digital analytics, with a focus on implementing and managing analytics tools analytics suites, tag management systems, a/b testing tools, and databases
Manager Insights Job Description
- You will work closely with the Engineering team
- Communicate with clients to understand their needs
- Drive growth and business results by embedding shopper understanding into the organization and providing actionable insights that support Sales strategies and recommend concrete actions
- Develop SI China annual action plan, via mapping Sales priority with shopper research competence
- Lead shopper insight learning progress for cross categories/snacking, and initiate new studies to better understand shopper and their purchase environment from offline to online
- Partner with category insights to embed knowledge of the shopping process into the business to help accelerate growth
- Connect the dots from multiple sources with shopping and business knowledge to give clear understanding of present and future growth drivers across priority RE’s
- Drive ad-hoc research as needed by Global and Regional marketing teams the EMEA leadership team – for example, qualified customer surveys and concept testing
- Active participation in weekly analytics meetings where business partner ask questions
- Maintain, create and publish KPI Dashboards
- Willingness to collaborate with partners and build consensus
- Prior technical experience with database development and management a plus
- Prior experience working with technical resources to translate end user needs into Business Requirements for development by assigned coding resources
- At least one year of experience communicating and presenting to senior leadership teams
- Advanced Excel capabilities with the ability to manipulate large data sets
- Overseeing project management and innovation of a global community of brand fans to generate greater levels of insight
Manager Insights Job Description
- Work closely with supplier to improve sales reporting capabilities by streamlining resource application data into review/reporting
- Conduct market research studies
- Analyze LINE internal data to pull relevant user behaviors and insights
- Monitor progress of research projects to ensure that the project is finished on time and achieve the goals set
- Distill research into insights that drive/influence business decisions and strategies
- Work with strategy and HQ teams on data analysis and insights-based initiatives
- Ensure the marketing insights and information platform (processes and systems) are fit-for-purpose to support informed decision making
- Develop and maintain comprehensive competitive analysis, gathering information and reporting about market performance and consumer insight
- Provide related tactical and strategic consultation and guidance to the management team on consumer knowledge to support business decision making
- Effectively manage external suppliers, eg
- Knowledge of the TV/entertainment media sector is beneficial but not essential
- Proficient with Microsoft Office applications, especially PowerPoint and Excel
- A BS degree in a quantitative discipline incl
- Proficiency with relevant measurement services and systems including Nielsen’s NPOWER, Lake5 Media, DBM, FB Business Manager, Adobe Audience Manager
- Bachelor’s or MS degree in quantitative field like Statistics, Computer Science, Engineering, Mathematics or related field required
- Ability to work within a matrixed partnership environment and manage and motivate individuals outside of direct reporting lines strong teaming and networking skills