Insights Manager Job Description
Insights Manager Duties & Responsibilities
To write an effective insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights Manager
List any licenses or certifications required by the position: PMP, ACAMS, AML, MRIA, COPC, SAS, VBA, RDBMS, CIPD, SAFE
Education for Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Statistics, Economics, Social Sciences, Science, Computer Science, Psychology, Graduate
Skills for Insights Manager
Desired skills for insights manager include:
Desired experience for insights manager includes:
Insights Manager Examples
Insights Manager Job Description
- Provide regular, timely and current information on Mad Chatter activities, successes and challenges
- Manage the execution of insights projects in a timely manner such that expectations are met or exceeded
- Have basic scripting knowledge and experience with survey programming and reporting
- 2 years experience with online research
- A background in customer experience and management
- High attention to detail and project management skills – you are uber organized
- Creative ideas on how to grow the community and retain those already in it
- Ability to work under pressure and possess a high degree of tenacity
- Penchant for telling data-driven insights stories
- Manage all phases of custom research projects from drafting RFPs to report delivery
- Consumer insights/Market Research experience supporting both new and existing businesses
- Bachelor’s degree graduate with minimum 5 years’ experience in database marketing in online retail or a related field
- Database visualization software
- Determine appropriate methodologies based on client objectives and prepare proposals for suppliers and clients
- Oversee sample design and selection, questionnaire development, field preparation and management, tabulation, data analysis and report writing
- Learn new accountability tools as necessary to conduct analyses on corporate program performance and give guidance on campaign effectiveness
Insights Manager Job Description
- Meet regularly with Product areas to collaborate on usage cases and insure robust content pipeline
- Prepare reports for Insights Management Team and National Sales Leadership
- Sales materials
- Sales team training
- Coordinate and deliver competitor training in field teams & CFBT members
- Deliver compelling customer journey and digital traffic analysis that drives both understanding and action
- Build strong data-driven working relationships with internal teammates across key departments to link online and offline data to better understand overall customer behavior and value, marketing and campaign effectiveness
- Own key components of data infrastructure and work continually to improve it, identify gaps and enhance the platform’s quality and robustness of reporting
- Builds and owns the customer-focused strategy and capabilities roadmap to conduct Analytics & Insights activity in support of business unit needs across the Enterprise and the Marketing & Digital Center of Excellence
- Responsibility for therapeutic area(s) in analyzing and interpreting market intelligence, competitive data, and customer needs and gather new data to derive trends, risks and opportunities
- Ability to guide analytic efforts to shape marketing strategy development and support campaign analysis, execution, and measurement
- Bachelor's Degre w/ 4 years of relevant working experience in a managerial capacity
- At least 3 Years’ experience in all aspects of study design and execution including questionnaire development, moderation, statistical analysis, and reporting
- At least 3 years’ experience writing and presenting research plans, recommendations and conclusions based on research insights
- Bachelor’s Degree in Business, Marketing, Marketing Research, Sociology or Psychology
- 1 year experience in brand management
Insights Manager Job Description
- Regularly connect with the global shopper insights team to lever best practices and reapply to China
- Act as a strategic consultant to the BUs, using market insights and competitive intelligence to support strategic decisions and identify business development opportunities
- Ensure that critical customer and market insights (including end user insights) are generated, analysed and the output leveraged throughout the BUs, and within the global organization, when appropriate
- Managing 3rd party vendors and data firms for primary market research and reporting
- Lead, co-ordinate and ensure delivery of key cross Business Insight outputs National and regional Targeting and Planning
- Apply technical skills and experience to support the design of innovative and efficient Business Insights to deliver on our 2020 goals, including the active involvement in cross MSD initiatives and project teams
- Drive right usage of data sources in market into lead management (prospect identification and lead nurturing) incl
- Produce ad hoc analyses and deep dives into trends or in support of key corporate processes/events (strategic planning, go-to-market process, board meetings, earnings releases, executive presentations)
- Articulate, present and coordinate valid test designs across a diverse range of clients
- You will work closely with sales, retail and account management to make data-driven decisions around media planning and strategy
- Superior communication skills – particularly the ability to translate insights derived from data to a wide audience
- Advanced Powerpoint skills – ability to communicate insights derived from data to a wide audience
- Excellent analytical skills, resourcefulness to troubleshoot/investigate issues independently
- Experience with Tableau or other data visualisation software
- Experience with TV/Radio data (Numeris) an asset
- 4 + years’ experience in marketing research on consumer products on either agency or client side
Insights Manager Job Description
- Build and maintain domain expertise in relevant data sets and be able to think strategically about what data is critical to capture
- Leverage 1st and 3rd party data from vast data sets to uncover insights relevant to specific advertiser categories
- Leverage LinkedIn’s unique data to create innovative tools that scale across the global organisation to address business challenges
- Create requirements and project plans for internal sales and marketing analytics tools and re-prioritize based on impact and effort to complete
- Develop where to play and how to win choices
- Track National, Regional and State execution of National Annual Operating Plan using Business Objects and Compass
- Work with SVP - Campari Division to provide feedback on annual goals and validity of national programs
- Keep the SVP - Campari Division informed of risks/opportunities vs
- Set up and maintain national tracking and KPI’s based on a specific predetermined formatted tracker in a predetermined format
- Work with Supplier and Commercial Intelligence Platform team to set up and maintain the Supplier Hierarchy (SuperGroup, Group, SubGroup)
- 2+ Years Sales or Business Analysis and Forecasting experience specifically in the consumer, durable, or related goods industry
- A minimum of 5-7 years of experience in Category Management, Insights and/or Research within the CPG industry
- Managing the deployment of digital insight tools used by the business
- Managing ad hoc quantitative research projects
- Creating insightful and compelling stories from mixed methodology data and telling them to the business
- Strong experience in a research or insight management role
Insights Manager Job Description
- Identifying and sizing potential growth opportunities (e.g., new consumer targets, product innovation, new market development)
- Develop and implement market research learning plans
- Work with senior executives on growth initiatives
- Identify and track macroeconomic and consumer trends
- Provide strategic consult and support to Research & Development, Digital Marketing, Social Media, Global/New Market Development, Product Development, Brand, and
- Lead the development of digital goals, KPIs and performance reporting
- Instill a more data-driven discipline approach to digital decision-making, create and maintain an ‘ad hoc’ request backlog
- Conduct data testing and prototyping
- Team Player in a dynamic and fast moving environment - able to drive impact and influence across key marketing stakeholder groups (Brand, Innovation, Sales, Finance, Wholesalers, Retailers)
- Generate and disseminate reporting across digital platforms to ensure internal and external teams are aware of campaign performance trends
- Dissemination to senior audiences and across large scale complex projects, both written and presented
- Experience working with key market and/or consumer data (eg
- Syndicated marketing research databases (Nielsen, IRI, MRI, SIP)
- 7+ years relevant professional work experience, working on insights team with increasing accountabilities
- Knowledgeable in Brand Equity and communications tracking and other forms of evaluation associated with branding
- Brand attribution modelong a plus