Manager, Customer Insights Job Description
Manager, customer insights
provides executives with coverage of the Canadian banking industry, monitor trends of competing banks, conduct review and analysis of equity research reports and help to provide recommendations that will enhance the Canadian Bank’s financial results.
Manager, Customer Insights Duties & Responsibilities
To write an effective manager, customer insights job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, customer insights job description templates that you can modify and use.
Sample responsibilities for this position include:
Provides customer engagement leadership with regard to all facets of product advocacy, digital and social media analysis and content creation and video production
Plans, develops, and administers customerexperience programs in
Define, build, and manage the ETL and data architecture supporting campaign measurement
Support Marketing teams in the optimization of campaigns, through measurement and analysis of consumer response and engagement
The individual will manage the team that supports the Customer Insight’s analytic data environment and provide the thought leadership on data governance and data management best practices
Responsible for all aspects of the project management
Delivers results to Senior Insights Manager and business
At project competition prepare research insight content (project specific) for Insights Engine
Support current build and delivery of data within the SAS environment, adhering to standards and good guidelines
Build standard POG multiple cut-backs in space management software tracking share of linear and assortment by segmentations
Manager, Customer Insights Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Customer Insights
List any licenses or certifications required by the position: C2, LEAN, CIPD, COPC, PMP, PPC
Education for Manager, Customer Insights
Typically a job would require a certain level of education.
Employers hiring for the manager, customer insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, MBA, Statistics, Economics, Education, Management, Psychology, Computer Science, Finance
Skills for Manager, Customer Insights
Desired skills for manager, customer insights include:
Bank Information Systems
Bank's Region/District/Branch network and the operating issues relevant to each level of management
Financial services industry would be an advantage
SAS and SQL language are
Sales Builder
Canadian and Global Banking product and services
Analytical and financial modeling
Best-practices to provide guidance and consultative sessions with partners to share insights and recommendations rooted in data
Canadian and International Banking product and services
Desktop software
Desired experience for manager, customer insights includes:
3+ years’ working knowledge in Retail & Small Business Banking
Excellent analytical skills to assess implications of market and competitive trends
Sound personal computer skills, particularly in Power Point
Consultative Influence Style – This position and this person will only be successful if they can build relationships by serving stakeholder needs
7+ years developing enterprise BI applications and dashboards
Bachelor’s degree in computer science or related business, engineering or quantitative field
Manager, Customer Insights Examples
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Manager, Customer Insights Job Description
Job Description Example
Our company is searching for experienced candidates for the position of manager, customer insights. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, customer insights
- Be the voice of the customer by unearthing customer issues, improvement opportunities and future needs to drive innovation
- Analyze results by the customer lifecycle / key journeys and provide a view of how we deliver on our customer principles
- Ensure outputs from customer and performance insights are communicated and acted upon
- Drive customer satisfaction measurement and reporting at brand and product level
- Produce insightful reporting to guide recommendations for prioritization and investment
- Program ad hoc surveys in Qualtrics as required
- Use statistical analysis as appropriate for segmentation, deep-dives on audiences
- Keep abreast of key trends in customer experience and across the education sector and use this to inform insights / research findings
- Be embedded in the business to drive action based on customer experience data
- Manage external research vendors
Qualifications for manager, customer insights
- Comfort interacting with a broad audience
- 3+ years related experience analyzing data, preferably in a sales & marketing environment
- Experience cleansing, manipulating, and transforming data
- Results oriented – understand business impact of projects
- Lead global economic customer (hospital & provider) insight & value driver assessments
- Lead & drive pan-BSC economic customer value proposition & offering development
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Manager, Customer Insights Job Description
Job Description Example
Our growing company is looking for a manager, customer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, customer insights
- Continuously evaluates best practices, methodology and tools and seeks to improve deliverables in order to maintain alignment with business needs
- Reviews reports and metrics and identifies opportunities to grow and optimize specified area of responsibility
- May create and executes divisional projects based on strategic need
- Provides guidance, direction, coaching, and counseling to a team of analysts
- Share customer insights with vendors to ensure vendor plans are customer centric and drive towards high value actions
- Understand barriers to automation, and help build use case and solutions to manual work
- Lead or input Strategic Vendor Services projects encompassing customer insight and engagement objectives
- Own the content slot planner for Video Games to drive a high bar for merchandising and assist with scheduling during key trading periods
- Represent media on marketing RPI groups
- Integrate the Geek Squad NPS® insights with store and dotcom insights to generate a holistic view for the entire Enterprise
Qualifications for manager, customer insights
- Implement policies, programs and directives of executive/senior management through subordinate managers and within the parameters set by Executive/Senior Level management
- Serve at functional, line of business segment or branch levels and are responsible for directing and executing the day-to-day operational objectives of the Company, conveying the directions of higher level officials and managers to subordinate personnel and, in some instances, directly supervising the activities of exempt and non-exempt personnel
- Includes those who report directly to middle managers
- Bachelor's or Master's degree in any discipline, with a concentration in marketing research or marketing preferred, and a strong academic record of analytic work
- Degree in Business Administration / Marketing / Market Research / Statistics or MBA
- Healthcare or consumer packaged goods industry experience preferred
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Manager, Customer Insights Job Description
Job Description Example
Our growing company is looking for a manager, customer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, customer insights
- Engaging key business stakeholders to prioritize & shape CMI programs to drive critical business decisions, proactively recommending initiatives where appropriate
- Scoping and briefing customer research, competitive intelligence and market analytics programs for the CMI foundations and to support core marketing processes and programs within Life Sciences Lab & Cell Therapy businesses
- Working with CMI analytics, customer research and competitor intelligence specialist teams, as applicable, to ensure delivery of the appropriate foundational and program led customer research, competitive intelligence and market analytics
- Delivering, when the specialist teams are not engaged, key customer research programs from design to final communication includes writing RFP, vendor selection, final study design, fieldwork issue resolution and reporting
- Undertaking insight synthesis and activation from customer research, competitive intelligence and market analytics programs, integrating data sources appropriately, ensuring timely stakeholder engagement and communication
- Supporting GEHCs business process
- Supporting CMI processes and simplification initiatives input into vendor panel assessment and the broader Life Sciences CMI team, as needed
- Structured Requirements collection
- Research and identify best practices across the Group of companies
- Help fully drive the understanding and use of Retailer Shopper Data information with all levels of the Commercial business team including Marketing, Finance, Shopper Marketing, Global Category, (database info is largely viewed as Sales tool today)
Qualifications for manager, customer insights
- Actively involved and well-connected in the consumer insights industry
- Ideally experience in the laboratory business or in B2B market
- Good experience in international project management
- Ideally experience and good knowledge of modern up to date research technologies and methods (qualitative and quantitative)
- Strong market orientated thinking (results driven behavior and project management)
- Strong ability to draw key conclusions out of complex data
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Manager, Customer Insights Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, customer insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, customer insights
- Analysing and providing key learnings and insight to the Senior Leadership team, the Marketing department and relevant stakeholders
- Leading the execution of the Customer Experience vision that transforms Nespresso into a customer data driven company, delivering meaningful and personalized experiences to engage with our customers and develop their lifetime value
- Working with the CRM team, eBusiness, Finance and Commercial Analyst to develop a business and customer understanding of the reasons for attrition and the barriers to acquisition
- Initiates and conducts data investigation for strategic insights from various resources to assigned customer segments including, but not limited to, forecasting, planning, report generation, and result analysis
- Collaborates with team on analytical needs and requirements to generate strategic insights
- Establishes and implements processes for alignment within Marketing and Sales
- Completes ad hoc analysis and special projects as assigned
- Improve our ability to gain market share by generating research to inform individualized commercial and marketing approaches in new and established markets
- Plan, execute, and analyze qualitative and quantitative research studies using a range of approaches to best achieve business objectives
- Conduct market research to identify opportunities to enter new markets based on compelling events such as new market trends, new technology adoption, and competitive offerings, along with an understanding of the company’s resources and constraints
Qualifications for manager, customer insights
- Minimum of 5 years of pharmaceutical/biotech/healthcare experience in qualitative and quantitative market research, qualitative and quantitative
- Develops market research projects to address specific research needs of the compound
- Thorough understanding of the patient flow, buying process and roles/influencers
- Experience supporting a product launch
- Deep experience in use of online data sources and scientific/market databases (e.g., Pubmed, clinicaltrials.gov, TrialTrove, Evaluate Pharma )
- Proven ability to present at and facilitate small-group and large-group meetings (with peers superiors) to achieve pre-defined objectives
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Manager, Customer Insights Job Description
Job Description Example
Our growing company is looking for a manager, customer insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, customer insights
- Perform Statistical and predictive analysis, web analytics - and automate / delegate analytics tasks where relevant to shared service center functions
- Ongoing report to various stakeholders in easy to understand and actionable formats of eCommerce KPIs
- Identify and explore opportunities to up-sell and cross-sell services via data-analysis and generate relevant customer specific lead reporting to the sales frontline
- Specify and business-project manage roadmap items related to analytics, lead-to-revenue, eCommerce marketing automatization, reporting needs, dash board solutions
- Operational issues / investigation / coordination between SBUs and support functions for items related to data, analytics, BI
- Close daily cooperation with your colleagues in the eCommerce business team and other stakeholders for optimizing the channel, help drive adoption and ad hoc tasks
- Work continuously with optimization tools for A/B and multivariate testing and apply the insights - together with the User Experience (UX) & Business responsible for optimization of the UI & content
- Analytics external partners day to day responsible
- BI/Data reporting specifications and utilization (IT to implement)
- Actively manage survey platform, and serve as a bridge between the analyst and IT systems to ensure all requirements are deployed and completed
Qualifications for manager, customer insights
- Strong Nielsen skills (Knowledge of Nitro)
- Excellent analytical & business report writing skills
- Ability to build a compelling fact based selling story
- Detail oriented and well organized approached to managing multiple priorities
- Excellent computer literacy skills, including Excel, Word & Powerpoint
- Strategic thinking and “out of the box” thought leadership