Customer Insights Job Description
Customer insights
provides feedback and relevant insights into customer data and assists the Customer Marketing Manager with customer research and custom data pulls to facilitate improved 1:1 Marketing.
Customer Insights Duties & Responsibilities
To write an effective customer insights job description, begin by listing detailed duties, responsibilities and expectations. We have included customer insights job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead cross-functional teams including ICE to build data models and execute data science methods such as advanced statistics, predictive models or machine learning to address important business problems or identify opportunities using all available historical data
Analyze and model structured data and implement algorithms to support analysis using advanced statistical and mathematical methods from statistics and data mining
Becomes the expert in email as a channel for communication
Works cross functionally with departments including Operations, Product, Marketing, Fashion, HR
Validate company assumptions with customer data
Assist in preparation of internal documents/presentations outlining key findings/results
Work closely with counterparts in other specialist teams (Data Science, BI, Consumer Research) in order to addresses client needs
Work closely with Manager, Customer Insights and internal clients to understand their business processes, challenges, needs and objectives, and to define and execute their customer analytics enablement plan
Lead analytics projects from initial needs assessment and scoping through to measurement and presentation of project outcomes
Collaborate with counterparts in other specialist teams (Data Science, BI, Consumer Research) in order to deliver insights which address client needs and maximizes business results
Customer Insights Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Insights
List any licenses or certifications required by the position: C2, LEAN, PMP, CIPD, COPC, PPC, QA, VOC, MRIA, NPS
Education for Customer Insights
Typically a job would require a certain level of education.
Employers hiring for the customer insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, MBA, Economics, Education, Computer Science, Engineering, Management, Mathematics
Skills for Customer Insights
Desired skills for customer insights include:
SQL
Customer experience metrics
Tableau
Key customer experience metrics and methodology
Methodologies and customer survey research design
Statistics
Data analysis tools
Python
Category Management principles
Data warehousing concepts
Desired experience for customer insights includes:
Effectiveness in the use of computer tools, , spreadsheets and databases
Advanced knowledge of Google Analytics and Online Marketing
1-2 years of experience showcasing strong analytical skills
3 -5 years experience in a similar position, preferred in retail and/or ecommerce area
Bachelor’s degree in Business Administration, Economics, Computer Engineering or Mathematics
Proficient Excel knowledge
Customer Insights Examples
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Customer Insights Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of customer insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer insights
- Requirement for some travel in region, travel centre visits, team meetings
- Collaborate with internal stakeholders to understand their business needs and work with them to define scope and objectives of research projects
- Work with external consultants to design the methodology, sampling, survey instrument, analysis plan design, reporting and presentation
- Synthesize output from various analytics and many data sources to drive the CX strategy
- Evaluate the incrementality of marketing spend on financial metrics (revenue, profit, ) and customer behavior (subscriptions, visitor frequency, basket size, purchase mix by product category)
- Transform data into actionable business intelligence through the use of query and reporting tools
- Define and lead analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed
- Perform hands on analysis of marketing and sales data to develop insights and make recommendations on areas for optimization, both for the marketing team and cross functional business partners, as needed
- Build reports for performance monitoring
- Provide specialized business performance analysis including statistical assessment of total customer portfolio in order to make recommendations for changes to the implementation of business activities on a customer level
Qualifications for customer insights
- Applying data visualisation techniques to internal data requirements
- Taking a pro-active approach to data integrity by liaising with all relevant internal stakeholders
- Minimum of six years of experience across a broad range of research categories and models
- Master’s degree (MBA or MMR) - preferred
- Knowledge of multivariate analysis - preferred
- Experience with advanced statistical techniques (conjoint, discrete choice, ) - preferred
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Customer Insights Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of customer insights. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for customer insights
- Lead the successful development and integration of 360 customer database
- Gain a deep understanding of the business and information needs of the multi-functional team, and lead the team in solving critical business issues through scoping and hypotheses development supported with ICE and Market Research teams
- Rapidly perform exploratory data analysis, generate and test working hypotheses, and uncover interesting trends and relationships
- Serve as the Analytics data science expert, through active participation with ICE global and local teams, and provide insight based presentations to PM teams and communication that guide decisions affecting PM strategy
- Foster strong working relationships with key counterparts in Market Research, ICE, and Global Data Science teams to ensure that all relevant information is incorporated and integrated into analyses and the work done is optimized and aligned
- Builds a best-in-class research and insights team and capability that measures all aspects of the customer journey
- Clearly articulates/reports on how customers experience us and to synthesize key opportunity areas for senior leadership
- Identifies and deeply understands systemic customer issues/pain points
- Owns and leverages key customer measurement tools including Alaska Listens, IPSOS (Loyalty), JD Power, Customer - Advisory Boards, Officer Customer Callbacks, Vision Critical (5,000 customer database), and Brand Health tracking
- Leads custom research to support customer optimization, design, and product/marketing teams
Qualifications for customer insights
- Knowledge of, or desire to work in, resort / tourism industry – preferred
- A bachelor degree in information management, computer science or related business, engineering or quantitative field
- Practical knowledge of Data Mining, Machine Learning, or Predictive modeling plus
- Microstrategy/ BI report development experience plus
- Strong independent contributor and team player
- Experience with multi-channel retail consumer data such as POS and clickstream data is plus
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Customer Insights Job Description
Job Description Example
Our company is looking to fill the role of customer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer insights
- Engage with thousands of customers and partners, and learn customer behavior and needs
- Future of gathering customer insights and driving action
- Performs category and channel analysis for retail customers in an extremely fast paced environment
- Prepares and presents internal and syndicated customer performance reviews
- Participates in presentations to customer as credible expert in category management practices
- Stays abreast of consumer trends in a widely diverse set of retail channels
- Performs competitive analyses by category, brand and package to identify trends, opportunities and challenges to core business areas
- Performs other duties as assigned due to business needs or special circumstances
- Be an expert on our customers and prospective customers and advocate for their needs
- Lead research projects independently or in collaboration with 1-2 other researchers
Qualifications for customer insights
- Experience with analytic software tools, statistical methodologies and Business Intelligence to large data stores residing within relational databases, such as Teradata, Unix and open source file systems such as Hadoop, and Hive, a plus
- Current full time student at a recognized 4-year BA/BS college program
- Interest in business analysis
- Comfortable working with Excel and pivot tables
- Excellent communication skills (writing sample requested)
- Experience with business intelligence tools (MicroStrategy, Cognos, Business Objects or comparable) is a plus
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Customer Insights Job Description
Job Description Example
Our growing company is looking for a customer insights. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insights
- Be involved in customer segmentation, longitudinal, and journey research
- Work with Market Insights researchers, Product Management, and Marketing to inform and assess product positioning and market fit
- Direct project analysis, guide the final deliverable, and take responsibility for deadlines
- Communicate research insights and recommendations across departments and up to leadership clearly, effectively, and diplomatically (through reports, presentations, casual conversations, cross-functional team meetings, internal newsletters, emails)
- Produce research deliverables (reports, presentation decks, ) that require minimal editing before they’re ready to share
- Brainstorm / work with CSMs on individual campaigns for their Book of Business (how to engage stalled accounts, schedule CSM meetings to discuss the status of their deployment)
- Contributing to the generation and translation of insights and analytics, supporting qualitative and quantitative primary market research projects, performing data business analysis to deliver findings and insights for the growth of the brands while translating insights and analytics into growth opportunities and tactics that shape decisions and driving action enabling decision making and organizational action for brands within Janssen Ortho LLC commercial pharmaceutical Business unit
- Identifying and analyze key metrics to measure performance for brands and its corresponding market and payer segments
- Analyzing business data patterns and trends that translate into insights and creating weekly and monthly performance reports
- Updating Brand/Franchises forecast models & dashboard
Qualifications for customer insights
- Build out a best-in-class Insights function
- Good understanding of Business Travel organization (esp
- Creative and open for new developments or change management
- Readiness to make decisions
- Understanding of and excited about different cultures
- 4-6 years of similar experience at a Consumer Products Company
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Customer Insights Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of customer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer insights
- Supporting appropriate research / analytic approaches that will translate into action driven insights
- Acting with speed, agility and accountability and cultivate meaningful internal and external partnerships, adding value and insights for the organization
- Project Sponsor and other stakeholders on status of specific projects and assignments
- Apply agile methodologies to project work in order to continually deliver value to stakeholders
- Learning Human-Centered Design methodologies and applying them to project work
- Set, manage, and evaluate the priorities of assigned staff
- And with the VP, identify and address department wide development needs
- Supervise assigned third party support personnel
- Regularly interact and influence the Boulder Brands Leadership Team
- Develop and manage an effective working relationship across the enterprise
Qualifications for customer insights
- Strong working knowledge of Walmart’s Retail Link system
- Ability to develop fact-based, persuasive arguments across diverse and complex business situations
- Strong Presentation Skills during sales calls and internal meetings
- Approximately 15-20% travel (customer meetings, Beiersdorf HQ meetings)
- Effectively manages resources to provide management with actionable information and insight regarding customers (patients, healthcare professionals, payers and caregivers) and the global market and business environment
- Provides consultation to all levels of internal stakeholders via portfolio-level and key brand primary marketing research