Insights & Analytics Job Description
Insights & Analytics Duties & Responsibilities
To write an effective insights & analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included insights & analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Insights & Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights & Analytics
List any licenses or certifications required by the position: PMP, SAS, MBA, ACAMS, AML, ADM201, SAFE, AWS, CIPD, COPC
Education for Insights & Analytics
Typically a job would require a certain level of education.
Employers hiring for the insights & analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Business, Mathematics, Marketing, Computer Science, Engineering, MBA, Finance, Science
Skills for Insights & Analytics
Desired skills for insights & analytics include:
Desired experience for insights & analytics includes:
Insights & Analytics Examples
Insights & Analytics Job Description
- Vet, on-board, and serve as owner/expert on a third-party data business intelligence marketing hub
- Establish Benchmark reporting across all media that includes Audience Science media, Entertainment Benchmarks and, where feasible, vs
- Provide in-depth, but digestible and visual campaign analysis for all campaigns in a timely manner
- This position will report to the VP of Account Services, but will also be expected to extensively support the entire team
- Assist the Senior Director to drive the strategic priorities for the PMCP team with the personal accountability for dashboard metrics, reporting and cost transparency
- Lead the timely production and insights analysis for the suite of CB Operations Dashboards (Executive, Business, Centre level) and present to Senior Executive audiences
- Provide thought leadership to enable greater transparency into the key drivers, activities and initiatives that impact CB Operations cost allocations to the Businesses, by leveraging the Enterprise Costing Database
- Provide leadership from strategic planning to tactical execution on Resource Optimization for CB Operations, supporting multiple lines of businesses & channels
- Lead the EPM Centre of Excellence (CoE) by providing thought leadership on the ongoing support and analysis of EPM-enabled areas, to ensure that the EPM Program continues to incentivize and drive employee engagement, increased efficiency, productivity, and quality
- Lead a team of 5-6 individuals and support the broader PMCP team
- Takes initiative and is a self-starter, with self-confidence and a sense of approachability and humbleness
- Must have worked with syndicated media tools
- Highly proficient in Microsoft office tools (Excel, PowerPoint, Word)
- Excellent English language communication
- Good conceptual thinking and ideation skills
- Excellent presentation-building skills
Insights & Analytics Job Description
- Leads the development of analytics solutions for clients
- Analyzes client business situation and identifies key objectives for analytics and data
- Develops analytic strategies for clients that uniquely support consumer insights, measurement, and analytics objectives
- Manage team of analysts dedicated to Tuning and Optimization model
- Collaborate with other MSO team members to ensure integrated and cohesive outcomes for brands
- Coach, guide PLS team to ensure team focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas
- Coordinate the forecasting process for brand teams to ensure robust forecasts
- Ensure timely and accurate insights for senior management reporting
- Manager market research vendors to ensure we have a panel of POP compliant vendors to work with who provide high quality research on budget and within timelines
- Guide brand managers and global teams on the (POP Compliant) process for market research in Australia
- Prior experience with syndicated data tools such as Gfk MRI, ComScore
- Proficiency in American English and/or experience working with US based clientele
- Good understanding of the U.S. market and/or exposure to American pop-culture and advertising trends for major brands/advertisers by virtue of having worked with or studied in US
- Ability to address and develop creative solutions to clients’ problems and requests the ability to find solutions to problems of which clients are unaware
- Minimum 5-7 years consumer insights and marketing experience
- Games, entertainment, or packaged goods industry experience preferred
Insights & Analytics Job Description
- Ensure the analytics group is providing in-depth, digestible and visual campaign analysis for all campaigns in a timely manner
- Assist media analytics and planning teams with various analytic projects
- Support the leader in building a multi-year insights and analytics strategy
- Assist with creation and management of analytics governance council
- Provide hands-on support to the brands on a specific brand(s) or topics, ad-hoc requests, targeted analysis
- Continuously seek to build knowledge of data sources, analysis techniques and market research offerings and agencies
- Help evolve and lead ESP Properties’ audience data, research and insights capabilities
- Collaborate with analyst team to develop cutting-edge, data-driven audience research function
- Work with Head of Consulting to evolve audience research and data sets and technology platforms to manage and analyze those
- Help ESP Properties’ clients develop solutions to create single customer view to drive insights, strategy and business value
- Advanced knowledge of Excel is preferred
- Familiar with web analytics tools
- BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, and 4+ years of quantitative experience or market research
- Proficient in of MS Office, MS Access, VBA, SPSS, or SAS programming
- Ensure Brand and Senior Leadership kept up to date with evolving market and therapeutic area changes via robust reporting
- Become the brand insight champion for key NVS brands
Insights & Analytics Job Description
- Lead and manage project teams across cross-functional, cross agency engagements to ensure scope of work is delivered on time and within budget
- Act as subject matter expert on new business pitches including scoping, costing and vendor bids creation of marketing materials
- Carry a new business revenue goal
- Perform qualitative research, potentially including potentially including landscape analysis and/or fact-finding research
- Coordinates with data management, research and ad ops specialists to implement measurement solutions for clients
- Prioritizes and applies quantitative approaches to meet client needs
- Ability to be able to consultatively work with clients to go from a list of things they want to learn to a documented and executable methodology for learning them
- Provides an industry-leading POV on analytic methods applied to marketing and advertising contexts
- Demonstrates a passion for managing, motivating and developing junior staff
- Coordinates with client business leads to assess client requirements, staffing needs and aligning resources
- Bachelor’s or advanced degree in quantitative marketing, economics, mathematics, statistics, finance or a science
- Help train new marketing leads on the Novartis processes managed by Marketing Science
- Provide new and innovative solutions to marketing teams to help them monitor both digital and traditional channels
- BA or BS in quantitative field of study, or equivalent experience
- Track record of delivering complex, fast moving data driven commercial projects for rightsholders
- Ability to organize, manage and interpret multiple data sets/research to create deep level understanding and segmentation of audiences
Insights & Analytics Job Description
- Overseeing the allocation of resource time across clients and projects
- Maps agency and external analytic resources to program solutions
- Sells measurement and analytic solutions to clients
- Helps bring in new business by developing measurement solutions for potential clients
- Vet, on-board, and serve as owner/expert on ASG’s third-party data business intelligence marketing hub
- Responsible for company scorecards, metrics, (QBR, HR KPI, AAP, Data Integrity, Adoption) and reporting standards
- Create I&A scorecard to monitor utilization of analytic tools (Visier) to monitor acceptance and adoption of analytic solutions for decision making
- Organize and monitor projects being led by other team members with an eye toward project completion, assessment of work and quality of work delivered
- Coach and manage team members on how best to use available data, optimize content and help team prioritize projects and requests (decision tree thinking / design thinking)
- Employ strong consulting skills and business acumen to advise business leaders on workforce opportunities to drive optimization of our investments and global talent management decisions
- Experience with digital analytics tools (ex
- Bachelor’s degree required in Business, Mathematics, Statistics, Accounting or Finance
- Highly capable at interpreting data and research into actionable insights that drive commercial strategies and, importantly, execution
- Strong understanding of the digital technology, platforms and media and its impact for rightsholders and sponsors
- Ability to lead teams with mixed skillsets, including data analysts and commercial strategists
- Ability to articulate (verbally and visually) ideas and commercial strategies on the back of data insight