Manager, Optimization Job Description
Manager, Optimization Duties & Responsibilities
To write an effective manager, optimization job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, optimization job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager, Optimization Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Optimization
List any licenses or certifications required by the position: CPIM, PMP, PMI, APICS, CSCP, MBA, MS, NERC, PJM, PM
Education for Manager, Optimization
Typically a job would require a certain level of education.
Employers hiring for the manager, optimization job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Engineering, MBA, Education, Statistics, Finance, Mathematics, Marketing, Management, Computer Science
Skills for Manager, Optimization
Desired skills for manager, optimization include:
Desired experience for manager, optimization includes:
Manager, Optimization Examples
Manager, Optimization Job Description
- Manage execution of individual campaigns across variety of marketing channels (email, SEM, trade show, social)
- Work collaboratively with other legal business units to coordinate and optimize marketing investments
- Champion cutting edge approaches to testing and optimization
- Visualization of new and existing projects or campaigns to make client deliverables more insightful and efficient
- Mentor on expertise and knowledge gained on data and/or channels to educate/onboard other analysts
- Cross/Work Stream Project lead responsible for ensuring project is collaborative and team is on track with hitting key milestones
- Daily tactical optimization of MTV Snapchat Discover and MTV News written and video content
- Analysis of competitive channels/sites
- Maintaining and prioritizing a roadmap of content hypotheses, experiments and results
- Conducting optimization tests and establishing benchmarks either directly or in collaboration with the editorial / data science and research teams
- Strong documentation skills and strong knowledge of the MS Office suite of products
- Bachelor degree in Engineering, Computer Science, Mathematics or Statistics
- MS Excel – ability/aptitude to learn/create complex spreadsheets using advanced formulas (V-lookups, IF statements
- BA/BS preferred or equivalent worked related experience
- 5-7 years technology sales management in a high-volume inside sales environment
- 3+ years’ experience in web-focused, customer-centric marketing role(s), such as optimization, user research, web marketing, web product management, etc in either a B2B (preferred) or B2C environment
Manager, Optimization Job Description
- Partner closely with Product and Engineering teams to help identify and prioritize upcoming platform needs, select vendors, and launch new payment options
- Develop trade marketing strategy and budget across legal vertical
- Manage branding across all properties within the legal vertical
- Design and execute process to develop and nurture leads from all marketing channels
- Develop metrics to assess the performance of each marketing initiative and optimize future spend
- Provide the sales team with the necessary product expertise, market intelligence and materials to effectively sell our products and services
- Provide management team with regular updates on hotel performance at minimum to include market share, market segmentation, channel metrics
- Build an idea generation program within organization to collect ideas for site / app enhancements from all teams (FDA, Tech, Design, UX, QA, Marketing, Call Center and others)
- Partner closely with the Demand Gen team, Product Marketing, and Content Marketing, Customer Marketing, and other stakeholders on web initiatives
- Manage testing lifecycle, deliverables and cross-functional BMS
- Test & Target, SiteCatalyst (Analytics), usertesting.com, Statistics experience a strong plus
- Outstanding ability to communicate data, context, and implications
- Optimization, multivariate testing and design of experiments (DOE) experience a strong plus
- Constantly reviewing our optimization processes and finding ways to improve them
- Owns governance and process creation of how optimizations are implemented across paid search, organic search, onsite and paid display
- As the real-time marketing teams brings on future capabilities, such as programmatic, develops new processes of how optimizations are implemented
Manager, Optimization Job Description
- Conduct regular leadership business reviews to inform, and assess need for actions based on realized performance to plan
- Maximize value of ERP systems, data warehouse, and business intelligence tools to provide information to decision makers when and how they need it
- Develop a set of custom channel dashboards that surface trends and performance gaps for the acquisition and CRM teams to base planning and action against
- Work in partnership with required peers to design insightful tests
- Innovating within the procurement space, automating and/or improving tools or processes to better support the Procurement Lifecycle
- Leading and coordinating process innovation efforts by employing methods such as Kaizens, value stream mapping, and Lean methodology
- Utilizing team metrics and KPIs to identify pinch points within current processes, and implementing solutions to address efficiency issues within the procurement, supply chain, and supplier development space
- Developing a comprehensive internal training program, tracking its effectiveness, and ensuring that team-members complete required training modules
- Establishing best practices for the team for conducting external-facing trainings for customers and suppliers
- Conducting internal process audits to ensure best practices are consistently followed
- Working Real-Time Marketing strategy team to identify what optimizations are available and how they should be utilized to achieve best in class
- Performs analysis to assess and measure future effectiveness of optimization strategies across channels
- Responsible for identification of attribution optimizations across channels within channels
- Lean Six Sigma Green Belt certification (or higher) and/or Prosci Change Management Certification a definite asset
- Strong strategic, project management and writing skills to identify process improvement opportunities, develop impactful change and communications plans and materials
- Strong organizational skills with the ability to coordinate multiple projects and tasks simultaneously with high attention to detail
Manager, Optimization Job Description
- Identifies, analyzes, interprets and presents trends relevant to the client’s business and objectives
- Reviews business processes for continuous improvement in procedures through optimum utilization of systems and personnel
- Effectively lead large projects, manage dependencies, bottlenecks and partners, anticipate and make trade-offs, and balance the business needs against technical constraints
- Contribute to the overall VIOC financial plan development
- Assist in the definition, quality, consistency, and measurement of key performance management metrics (scorecard)
- Drive effective change management for field operations through coordination with project portfolio management and adoption of policy practices
- Performs special assignments as required by management which can cover a wide variety of responsibilities and can involve coordination of other personnel and resources
- OPlan, coordinate, and manage team
- ODevelop best practices for functional teams
- OSupervise and monitor performance of the team
- Proficiency in Microsoft Office suite of products, with a high degree of expertise in Excel, MS Project and Visio
- High degree of intellectual curiosity, strategic agility, and analytical thinking
- Experience with A/B testing required
- At least 8 years of experience in the field of insurance (P&C and/or L&H)
- Good knowledge of SAS and SQL in an Windows and Unix environment
- Strong adaptability faculty in order to discuss with distinct stakeholders in term of expertise, formation and hierarchy
Manager, Optimization Job Description
- Responsible for understanding the project initiative and how it pertains to business units and functions and impact on HR work streams
- Partners with business and functional leaders, legal, finance, M&A, HR advisors, HR Geo leaders, HR COE, HR operations to develop and execute HR-critical work stream activity for mergers, acquisitions/divestitures or other projects
- Serve as a subject matter expert and key advisor, to identify and direct enterprise-wide integration and separation strategies and oversee execution of related deliverables/targets
- Provides the day-to-day operational leadership in the development/execution of projects utilizing maintenance and manufacturing engineering resources
- Develops individual and team professional growth using learner, customer-centric and focus / motivation attributes to advance expertise, create Raving Fans and achieve line-of-sight goals and encourages company values in others
- Selects, mentors and leads team to support key/strategic clients
- Leads team in the development of strategic account management plans to achieve annual up sale goals and to expand depth of “C” level relationships
- Responsible for managing and driving the on-going relationship between key/strategic assigned clients and influences the client at key decision points to realize agreed upon client financial and operational key performance metrics
- Assess client-specific and industry trends, identifies technology and service gaps and recommends programs and products for implementation
- Leads the expansion of assigned client relationships with additional products and services in collaboration with other functional areas within Avantas
- Competency in training and coaching
- Diplomacy, ability to listen and respect for the confidentiality
- Experience with data processing and transformations, process creation and ETL
- Intermediate knowledge of concepts in multivariate testing and optimization
- An excellent communicator, great at telling data driven stories
- Experience in writing editorial copy or working within an editorial team