Marketing Manager, Americas Job Description
Marketing manager, americas
provides competitive insight using various tools such as Google Search Console, Majestic, Moz Pro, Map Pack Insight, Screaming Frog, etc.
Marketing Manager, Americas Duties & Responsibilities
To write an effective marketing manager, americas job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, americas job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop and manage strategy for optimal mix of content, infrastructure and promotional tactics to balance the mix of technology stories, audience needs, and internal stakeholder priorities
Responsible for the direct field marketing programs for Americas Management solutions
Responsible for an annual marketing plan to target VPs of Infrastructure Operations and Enterprise Architects to help sales grow larger deals through a consultative selling approach
Leveraging a broad mix of marketing programs to generate demand, with multi-touch programs in Enterprise, Commercial and Public Sector accounts
Communicating the field marketing management programs to sales specialists and solution architects, and coordinating closely with the segment(s) core field marketing teams
Management of quarterly budget against field programs
Setting field program guidelines, measuring program success, and reporting metrics via our CRM system (Salesforce)
Driving follow up of leads by lead development reps and specialists to show program ROI
Liaison between all teams - Sales, Services, Americas marketing and Global marketing teams
Communicate the available marketing assets to the partners
Marketing Manager, Americas Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager, Americas
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, americas job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Engineering, Life Sciences, Finance, Business/Administration, Technical
Skills for Marketing Manager, Americas
Desired skills for marketing manager, americas include:
Excel/Google
Google Search Console
MOZ
Academic market
Applied markets
Biopharmaceutical industry
Customer applications
Adobe Acrobat and Project management applications
Business education market
Daily work
Desired experience for marketing manager, americas includes:
Preferred in Bay Area, CA
Experience with, and an understanding of, core brand and channel marketing including the creative development process and GTM process
Solid analytical and strategic abilities
10+ years retail marketing or trade marketing experience, with at least 4 years of experience at the Manager level
The ability to effectively manage 1-3 direct reports
Experience with Canadian market or LAM (Latin America market) preferred
Marketing Manager, Americas Examples
1
Marketing Manager, Americas Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing manager, americas. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, americas
- Identify lead generation opportunities and offer ways to accelerate the sales cycle
- Follow the instructions and performs other duties as may be assigned by Supervisors
- Participates in an completes any company required training programs
- Meet all applicable EHS & Compliance requirements and implement all applicable corporate EH&S standards
- Assist in development and execution of global marketing and business strategies for the Energy & Resources Global Marketing Group within the HPP division
- Help ensure technical & sales activities are consistent with Global Marketing Group business strategy
- Participate in the development & implementation of key new opportunities in order to achieve targeted growth and sustainable & profitable business performance
- Monitor competitor & customer business and strategy developments
- Assist in the development and implementation of communication programs and GMG literature to ensure positive image positioning in the relevant market segments
- Help identify & investigate new business opportunities by accessing new technologies, geographies, building alliances & potential acquisitions
Qualifications for marketing manager, americas
- Prior Footwear or apparel industry experience
- Strong problem analysis and resolution abilities
- 4 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech
- 4 years progressive experience in sales development, marketing, product marketing, and/or sales enablement for an enterprise software provider
- Requires a minimum of 6+ years of work related experience in high-tech marketing, product marketing, or channel partner program management with an emphasis on field disciplines and partner marketing with a proven history of success
- Strong marketing competency and demonstrated experience in marketing strategy, budget management, demand generation, partner management, and marketing communications
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Marketing Manager, Americas Job Description
Job Description Example
Our company is looking to fill the role of marketing manager, americas. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, americas
- European language skills – Spanish, both written and spoken, is a must
- Excellent attention to detail, superior communication, customer service and follow-up
- Experience of working with a US based head office
- Work closely with local services delivery organization and sales to translate global strategy into local Go to Market plans, generate market awareness and develop the business
- Execute local thought leadership activities including participation to local events, presentations in conferences/webinars or writing of scientific articles
- Develop and maintain a strong understanding of local American market competition and industry dynamics
- Develop and maintain close working relationships with stakeholders
- Stay current on Relationship Marketing trends and best practices to effectively engage in stakeholder planning activities as a trusted collaborator
- Understand service offerings, identify current and future service gaps and work with other CES teams to adapt our offerings and enable stakeholder success
- Actively support Service Delivery Team in their planning and execution of campaigns/programs handling of production resources
Qualifications for marketing manager, americas
- Manage the development, design, production and installation of all shop in shop
- Manage installation of displays with sales team
- Evaluate all installations to ensure merchandising guidelines are being followed
- Place all marketing orders and manage inventory to support sales team and retailer requests
- Process sales team and marketing team orders for all POS materials, trainings and events
- Maintain marketing component of new POS Database to ensure visibility of store information of all doors in distribution network
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Marketing Manager, Americas Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, americas. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, americas
- Develop and implement an integrated multi-channel marketing plan that will support MM business across the Americas
- Create, implement and monitor Americas Demand Generation Strategy
- Devise a marketing execution plan to support activation and acquisition of new accounts
- Establish Account-Based Marketing (ABM) plans by engaging with VP of Sales and other cross-functional departments to determine programs, activities, and marketing assets in order to achieve business and revenue objectives
- Partner with the Regional Managing Director to deliver business growth and execute MM expansion plans in the Americas
- Be inspired by ocean and city views and 360° panoramas from our offices at 60 State Street
- Manage internal reviews of custom or co-created content Agency Inside, legal, media MRC, Influencer MRC
- Owns the Theatre Marketing program strategy – determine relative investment across key plays
- In addition to preparing design specifications at the individual trip level, the Designers create and maintain a library of trip-type design specifications in our DreamTrips Design Library
- Design and execute marketing programs that attract and nurture qualified leads for Celanese within the Americas region - in coordination with regional peers in Europe and Asia and in partnership with commercial and business teams
Qualifications for marketing manager, americas
- Maintain shop in shop display and marketing tools budget
- Support for special projects including trade shows (Couture) and sales conferences
- 3-5 years of Marketing experience with focus on shop in shop coordination and merchandising
- Strong relationships with key industry contacts and vendors
- At least 2 years in a hands-on role managing social and/or programmatic campaigns at an agency, marketer, FMP/Social Ads API platform, or DSP
- Substantial experience pulling data and generating advanced reports within a FMP/Social Ads API, a DSP User Interface, or (ideally) both
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Marketing Manager, Americas Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, americas. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, americas
- Guide, support, and develop Marketing Communications Specialists in the creation of global marketing programs and personas for their assigned platforms - provide strategic guidance, share best practices, “roll-up your sleeves” to help them develop, and offer recommendations for experimentation / pilots
- Coordinate with other regional Marketing Communications Managers on regional efforts (e.g., campaigns, events) and in the development and execution of major initiatives for the global organization (e.g., customer engagement, content strategy, customer insights)
- Establish the Americas budget and maintain accountability for performance of marketing initiatives against commercial objectives for leads, opportunities, and overall impact on Celanese
- Identify opportunities for content development and suggest marketing opportunities (e.g., new messaging, channels, tone) that improve the overall effectiveness of Celanese's marketing efforts - engage all available communication channels and tactics
- Customer technology solution strategy development - recommend strategic product mix and customized value propositions to solve customer business challenges, directly resulting in increased sales, improved client retention, and higher client yield
- Delivering effective lead generation marketing campaigns with the support of a marketing program specialist, including but not limited to email programs, large tradeshows, Account Based Marketing strategy and tactics, field events, webcasts, digital marketing campaigns, and direct mail
- Leveraging compelling content, offers, and product promotions, to drive demand and interest within target segments using the latest B2B Marketing technology innovations
- Working cross-functionally with key stakeholders– Marketing Operations, Product & Industry Marketing, Global Campaigns and Programs, Corporate Marketing, Sales, Public Relations, Analyst Relations, Product Management, Web & Creative Services– to develop, execute, analyze and refine programs
- Acting as central resource for the Americas Web Marketing team for coordination and dissemination of information of cross-divisional and regional initiatives
- Acting as a liaison to the Americas Emerging sales team – ensuring your marketing programs support their target numbers, and communicating all things marketing to the team
Qualifications for marketing manager, americas
- MS or higher degree in Chemical Engineering or Chemistry is preferred
- Project management skill from initiating a project to seeing it to fruition
- Ability to work as part of a diverse high-energy team
- Ability to communicate and interact effectively both internal (globally) and external
- Ability to promote discussions with others, to provide guidance, and to make persuasive presentations
- Ability to identify and address critical quality, production, safety and environmental issues during the product development cycle
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Marketing Manager, Americas Job Description
Job Description Example
Our company is hiring for a marketing manager, americas. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, americas
- Establish relationships with key sales stakeholders allowing you to partner with them on marketing initiatives supporting their business
- Measure, report and optimize marketing efforts
- Maintain a high level of skill in managing people and maintaining a high-performance team
- Execute on the overarching Americas Service Provider/Cloud marketing strategy
- Build and maintain ongoing relationships with key marketing decision makers within strategic partners
- Build and maintain ongoing relationships with key marketing decision makers with our SISO partners
- Orders generated by marketing programs
- Americas order plan
- Metrics associated with specific launch plans
- Collaborative, team-oriented projects mixed with individual, unguided work with deadlines and deliverables
Qualifications for marketing manager, americas
- Ability to self-manage, work independently and motivate team members
- BS in Life Sciences / Pharmacy, higher degree advantageous (Masters / PhD / MBA)
- 8 + years of directly related experience in biopharma industry
- Solid understanding of biomanufacturing processes, pre-clinical, clinical and commercial development processes
- Proven track record in presenting/ leading technical and business discussions with C-level and with large audience of biopharma professionals in conferences/ seminars
- Ability to network at high and decision maker level (CxO’s and other executives)