Manager Strategic Marketing Resume Samples

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C Kub

Cordia

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Experience Experience

Detroit, MI

Marketing Manager, Strategic Events

Detroit, MI

Gutkowski Group

Detroit, MI

Marketing Manager, Strategic Events

Communicate, direct and manage all event details with brands, vendors, stores &, district managers efficiently
Field both store and brand requests, concerns and feedback for assistance with events
Develop and test new event formats
Create comprehensive recaps following each event in a timely manner and incorporate key learnings into future strategies
Manage event budget
Strategize event concepts to determine best strategy
Administer animation event representation on Sephora.ca and social media outlets

Chicago, IL

Strategic Account Manager Marketing Cloud

Chicago, IL

Altenwerth-Kessler

Chicago, IL

Strategic Account Manager Marketing Cloud

An amazing time to join the most innovative company in the world. We're looking for exceptional talent to drive impact at our customers and define the future of digital marketing
Manage and develop existing contacts and create ambassadors
Proven commercial success in working with executives, VP and 'C' level
Actively develop partnerships in the partner ecosystem to drive new business
Weekly accurate forecast to sales management
Negotiate and create product and service orders, contract addendums and renewals
Create business plan in collaboration with the extended team in order to drive net new revenue and ensure customer success

present

Los Angeles, CA

Solutions Marketing Manager Strategic Alliance

Los Angeles, CA

Ullrich, Marquardt and Bins

present

Los Angeles, CA

Solutions Marketing Manager Strategic Alliance

present

Drive continuous performance Marketing improvement throughout Alliance community
Lead the development of alliance value propositions, evangelize in the EMEA theatre
Develop a Marketing plan and regional campaign calendar for Alliances
Drive a communication plan within defined Sales regions to support the execution of campaigns
Drive utilisation of Commvault Marketing tools and programs by alliance partners
Liaise with local PR agencies in country and the EMEA Communications team to support the above
Analyse and present campaign results to the EMEA Marketing and Sales teams and recommend strategies to optimise results

Education Education

Bachelor’s Degree in Marketing

University of Pittsburgh

Bachelor’s Degree in Marketing

Skills Skills

5 years as BI analyst or similar, applying knowledge of business process, logic, and data to answer questions
Knowledge of data relationships and analysis; data modeling design experience in order to recommend ongoing product optimization and innovation
Familiarity with CRM (Salesforce or other) and marketing automation systems (Marketo or other)
5 years' experience creating relevant reporting systems/methods and extracting key intelligence from large data sets
Ability to manage timely flow of business intelligence information to users; generate standard and custom reports summarizing business data for review by executives, researchers and other stakeholders for business planning and strategic action; oversee data management initiatives related to data quality, data integration, data modeling and mapping
Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences
Experience with integration of data between systems
Experience with higher education is

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Strategic & Tactical Marketing Manager Resume Examples & Samples

Analyze the markets, customer needs and competitors; assess business strategy and priorities
Drive and coordinate specified strategic business areas’ marketing and communications agenda for the whole region
Develop marketing activation plan, convert the content and assets into into key positioning messages, secure and manage resources
Execute on the plan in accordance with regional strategic priorities and programs
Provide subject matter expertise in execution of planned activities
Build and contribute to a high-performance marketing culture

Strategic Technology Partners Marketing Manager Resume Examples & Samples

Development, delivery and execution of tactics, programs and plays that ensure successful awareness, outbound reach and demand development that directly results in driving transactional revenue, attracting net-new accounts and communicating high-value solutions resulting in large deal sizes
Integration of key messaging, promotional offerings and other compelling value propositions onto sales enablement and outbound marketing programs
Incorporating existing VMware marketing elements and programs into joint-marketing initiatives
Initiation of new VMware virtualization technologies/products solutions into the EMEA Market via marketing awareness
Sales enablement and demand/lead generation activities; and leveraging core-content related to go-to-market plans for VMware-related products, solutions and services
Ensure comprehensive prospect/lead follow up, nurturing and closed-loop methodologies that result in VMware license revenue pipeline
Manage financial funds and proper budgeting and allocation of marketing funds
Provide assessment and reporting with metrics that reflect ROI on each activity
Marketing Programs: Accomplished in developing and authoring copy for content, messaging and delivery vehicles: web, print and email
Sales Programs: Thorough comprehension of sales process and/or previous sales experience. Must be conversant in sales vernacular and have capabilities to develop marketing programs with salesmaker delivery in mind. Candidate will provide examples of successful previously developed and executed sales programs and plays. (interviewee must bring portfolio of past programs, promotions, plays and sales tools)
Creativity: marketing creative and marketing communications savvy capabilities are a must. Candidate will demonstrate previous experience with developing full demand/lead generation and awareness marketing campaigns—from theme and collateral development through execution and back-end assessment
Work with existing alliance strategy/business development teams along with sales and marketing teams to comprehend the scope of relationship, sales activity and existing marketing programs
Execute and manage marketing initiatives and programs—existing programs and programs currently in progress
Undertake go-to-market plans and launch programs related to future products or products currently under development
Define programs with strategic technology partners for independent and stand-alone initiatives

Strategic Technology Partner Marketing Manager Resume Examples & Samples

Develop, define, manage and execute cutting-edge, strategic marketing and sales programs
Collaborate with and directly integrate marketing initiatives with alliance sales teams and ensure full comprehension of sales plans for marketing integration
Support regional VMware and partner sales and Alliance teams on strategic sales opportunities
Ensure marketing programs drive incremental sales revenue with measurable results
Foster and influence go-to-market plans to joint-marketing initiatives with joint Alliance | VMware value proposition, messaging and content
Focused execution on outbound marketing and sales enablement initiatives across the APJ sales region
Development, delivery and execution of tactics, programs and sales plays that ensure successful awareness, outbound reach and demand development that directly results in driving revenue, attracting net-new accounts and communicating high-value solutions resulting in large deal sizes
Drive online, offline and social media activities, events and programs that integrate outbound marketing with sales programs to maximize marketing effectiveness
Sales enablement and demand generation activities, and leveraging core-content related to go-to-market plans for VMware-related products, solutions and services
Ensure comprehensive prospect follow up, nurturing and closed-loop methodologies that result in VMware license revenue pipeline
Manage marketing investments and proper budgeting and allocation of marketing funds to achieve target sales goals
Provide assessment and reporting with metrics that reflect ROI on each marketing campaign
Program Management: Demonstrated experience and capabilities in leading and managing programs, start-to-finish
Lead cross-functional, global teams to get work done
Product Marketing: Demonstrated ability to rapidly learn and effectively communicate concepts based on new and complex partner ecosystem technologies, products and services
Tenure: 10+ Years marketing experience in a high technology company. Previous enterprises sales experience preferred
Enterprise Products: Data center software and hardware experience and full comprehension of sales motion related to enterprise software and hardware
Education: Business or Technical Undergraduate Degree required; MBA is a plus
Work Style: Self-starter, leads and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives. Ability to effectively manage ambiguity
Creativity: marketing creative and marketing communications savvy capabilities are a must. Candidate will demonstrate previous experience with developing full demand generation and awareness marketing campaigns—from theme and collateral development through execution and back-end result assessment
Work with existing alliance strategy and business development teams along with sales and marketing teams to comprehend the scope of relationship, sales activity and existing marketing programs
Envision, execute and manage marketing initiatives and programs
Undertake go-to-market plans and launch programs related to future and current products
Jointly conceptualize and/or create new programs with marketing, sales and business development teams: target, plan and execute vertical or segment specific marketing programs that result in leads that drive incremental sales

Strategic Channel Marketing Manager Resume Examples & Samples

Develop and maintain relationships with National Accounts, Sales and partner firms where applicable
Develop, manage and implement channel marketing activities in an effort to help drive sales activity
Monitor product placement on various platforms, identifying business partner needs and uncovering opportunities at firms
Develop, manage and measure channel marketing value add programs
Monitor and understand focus firm investment themes and make recommendations for positioning Prudential funds around these themes
Oversee the focus firm review process and overall strategy
Monitor marketing portals at focus firms for opportunities
Minimum three years marketing experience
Understanding of investment products, mutual funds and capital markets
Effective business partner and collaborator
Ability to think creatively and conceptualize new approaches to business needs
Independent thinker who can clearly articulate direction/ideas

Strategic Consumer Engagement Marketing Manager Resume Examples & Samples

Partner with the analysts to develop KPIs and goals to ensure programs are working by monitoring impact on digital product usage and customer retention overtime
5+ years of consumer marketing experience, with heavy emphasis on email marketing. Must be able to globally examine markets and develop plans to grow audience, deepen engagement and increase retention across multiple platforms. This includes digital marketing, offline, direct response and CRM. Must have proven experience managing the creative development process as well as email campaign implementation and tracking. Bachelor’s degree required
Experience using a leading Email marketing tool such as ExactTarget, or similar platform
Experience creating and sending large-scale and/or complex email campaigns
Familiarity with CRM or some other form of database management
Computer skills in Excel and database programs
Experience in the tracking and reporting of digital marketing campaigns
A self-starting attitude—ready to seize opportunities to make an impact without needing to be told
Must be strategic and creative with a keen ability to design and implement marketing plans and campaigns across multiple platforms
Must have strong leadership and management skills; excellent oral and written communication skills; detail oriented; ability to multi-task and manage time effectively; ability to think creatively and question the status quo
Team player who can work with a variety of people, personalities and departments

Marketing Manager, Strategic Events Resume Examples & Samples

Strategize event concepts to determine best strategy
Develop and test new event formats
Partner with all corporate stakeholders to create and execute strategies, including but not limited to Marketing, Operations, Client Services, Education, Merchandising, Inventory
Communicate, direct and manage all event details with brands, vendors, stores &, district managers efficiently
Manage events from start to finish and oversee all details to ensure maximum sales and positive client experience
Ensure brand event goals are achievable and in-store inventory levels are accurate
Direct and oversee marketing collateral for events including in-store and online exposure
Administer animation event representation on Sephora.ca and social media outlets
Manage event budget
Track, report and analyze event results including but not limited to sales and press results comprehensively for all events in a timely manner
Create comprehensive recaps following each event in a timely manner and incorporate key learnings into future strategies
Field both store and brand requests, concerns and feedback for assistance with events
Travel and be on-site for events as possible ; required travel within Canada up to 20 %

Distribution & Strategic Partner Marketing Manager Resume Examples & Samples

Leads Channel Marketing strategy to develop and implement programs that align with EMEA Channel Sales Strategy
Participates in Channel Marketing team in supporting international and theater level marketing needs
Determines and leads Go To Market Strategies and program management for RSA strategic and distribution partners
Closely align with Channel Customers and Sales Stakeholders
Initiate and Manage programs and projects to support sales initiatives
Meet with Partners and sales management teams to learn about and understand market trends
Identify opportunities to assist partners in revenue opportunities
Communication skills, additional European language an advantage

Strategic Product Marketing Manager Resume Examples & Samples

Develop data-driven understanding of the business, including customer, competitor, industry, and regulatory trends, using Danaher Business System (“DBS”) tools. Use insights to facilitate product line strategic planning
Build strong relationships with customers and understand the voice of the customer
Provide product management leadership and partner with other departments to identify and execute on evolutionary or revolutionary product or solution opportunities

Solutions Marketing Manager Strategic Alliance Resume Examples & Samples

Lead the development of alliance value propositions, evangelize in the EMEA theatre
Drive continuous performance Marketing improvement throughout Alliance community
Develop a Marketing plan and regional campaign calendar for Alliances
Communicate and evangelize company strategy and vision
Educate and enable Alliance Partners to adopt and execute Commvault Campaigns
Develop and maintain an understanding of the local markets, our Alliance partner programs and Commvault’s products and services
Drive utilisation of Commvault Marketing tools and programs by alliance partners
Drive a communication plan within defined Sales regions to support the execution of campaigns
Liaise with local PR agencies in country and the EMEA Communications team to support the above
Measure results and optimise campaigns and their associated activities from analysis of results
Deliver campaigns on plan and to budget
Ensure the success of the demand generation program in region by recommending the right mix of tactics (activities) and assets (content) for campaigns as measured by Alliance Partner Led pipeline revenue goals
Analyse and present campaign results to the EMEA Marketing and Sales teams and recommend strategies to optimise results
Deliver an effective return on budget spent on the Marketing plan in region
Significant experience working in an Alliance Marketing function
Strong experience of demand generation
Budgeting and budget tracking skills
SFA skills (preferably Salesforce.com)
Microsoft Office (particularly Excel and PowerPoint) skills
Demonstrable knowledge of the role of inbound and outbound Marketing techniques in a campaign
Knowledge of Marketing Automation tools is an advantage (preferably Marketo)

Manager of Strategic Research for Marketing & Recruitment Resume Examples & Samples

Ability to build, maintain and automate a data infrastructure that provides a consolidated view across various reporting systems and provides campus research community with data it needs
Ability to manage timely flow of business intelligence information to users; generate standard and custom reports summarizing business data for review by executives, researchers and other stakeholders for business planning and strategic action; oversee data management initiatives related to data quality, data integration, data modeling and mapping
Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences
Bachelor's degree with focus on business, marketing, or related field, or equivalent experience in a related area
At least 5 years' experience in reporting, business analysis, or related area required. Experience at an institution of higher education preferred
5 years as BI analyst or similar, applying knowledge of business process, logic, and data to answer questions
5 years' experience creating relevant reporting systems/methods and extracting key intelligence from large data sets
Familiarity with CRM (Salesforce or other) and marketing automation systems (Marketo or other) a plus
Knowledge of data relationships and analysis; data modeling design experience in order to recommend ongoing product optimization and innovation
Experience with integration of data between systems
Experience with higher education is a plus
* Application Instructions Specific to this Position ***

Strategic Partner Digital Marketing Manager Resume Examples & Samples

Past experience working with strategic and ecosystem partners
Experience working successfully with global teams such as field marketing and sales
Good interpersonal and influence skills

Strategic Segment Marketing Manager Resume Examples & Samples

Segment customer advocate—influence and build consensus on how to develop, evaluate, strategize, and put into operation the plans and measures needed to ensure customer loyalty and profitable segment programs in collaboration with General Managers, market and product management
Develop consolidated segment marketing strategy and messaging which addresses the client challenges— i.e. client benefits, positioning, persona creation in line with buyer’s journey etc. in conjunction with stakeholders
Develop segment positioning and messaging— differentiating Wolters Kluwer in the market (Compliance) communicating with regional sales team members and GMs and subject matter experts to identify and exploit opportunities in the market and to support superior execution of wider marketing programs
Oversee and direct development of regional marketing programs—for segment, working closely with regional field marketing to create regional program for events & seminars, online and email campaigns, direct mail campaigns, webinars, etc
Enable sales – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
Market intelligence – be the expert on segment buyers, understand their pain points, how they buy and their buying criteria; collate information on the competition
Content management— working with content manager, drive production of relevant content and marketing collateral (papers, brochures, video, etc.); guide GM/market management, product teams and internal SMEs to develop required content to support marketing campaigns
Develop key performance metrics and establish processes and reporting to show activities and results
Represent the company positively and professionally at tradeshows, launch events, speaking engagements, and customer sites
Drive collaborative teamwork with GM/market management, sales, pre-sales, product management, SMEs, and marketing
Bachelor’s Degree in Business, Marketing or related discipline
A minimum of 10 years of experience in the high-tech industry (preferably financial services software vendors) or capital markets banking with top financial institutions, including pre-sales, consulting, or product marketing positions
Proven ability to work collaboratively with multiple stakeholders to develop and deliver marketing plans and campaigns
Ability to articulate highly technical solutions for customer problems to both internal and external audiences
Extensive financial background and technical insight experience including the ability to understand the nature of customer’s business needs and problems and a strong ability to comprehend how the Wolters Kluwer compliance solutions will solve these customer problems
Significance experience in webinar programs, digital assets, tradeshow presentations and opinion pieces
Previous oversight experience of the creation and maintenance of the respective internal and external collateral necessary to deliver on the relevant go-to-market plans
Solid experience providing product-related copy for websites
Demonstrated can-do attitude and focused on delivering results
Strong interpersonal, presentation, writing and editing skills
Proven success in creating and executing marketing programs
Very good influencing, problem solving and project management skills

Strategic Intelligence Marketing Manager Resume Examples & Samples

Identifying and collecting market and competitor data
Performing market and competitor analysis and producing market intelligence reports
Provide market and competitive insights through presentations and reports to senior management to allow effective strategic and tactical decision-making and implementation
Create and update industry and competitor models including, but not limited to, market share, growth projections and trends
Develop and maintain relationships with key internal customers to identify emerging needs and business challenges
3+ years of professional experience in marketing analysis, marketing intelligence, business strategy or consulting role
Bachelor's degree in Marketing, Business or equivalent (MBA preferred)
Strong organizational skills with the ability to manage multiple projects under tight deadline constraints
Ability to network effectively at all levels and influence
Demonstrated strength in problem solving and analytics
Ability to articulate with strong presentation skills and excellent written communication skills
An inquisitive and open disposition, with a desire to make an impact on strategic business results
As this position supports Latin America, the ideal candidate will also be fluent in Spanish and/or Portuguese

Strategic & Solutions Marketing Manager Resume Examples & Samples

This position is responsible for being the primary interface of the marketing function into the product line and leadership teams of their assigned solutions and or business area., developing a profound understanding of the segment or solution go to market strategy, key goals, markets served and products and solutions provided. And, using this deep understanding of the business goals, develop a comprehensive marketing plan that compliments and is in alignment with the business and product line goals for that business or solution set
This position is responsible communications with the with the larger marketing team, representing the business needs, goals, priorities and core positioning goals of the business in their go to market strategy
This position will assist the VP of Strategic Marketing with researching and reporting on market intelligence related to the market served
Impact – This role influences how our solution messages are shaped to our customers. This requires deep understanding of the business strategy and messaging and appropriate judgment on when, how and where to provide our story to which audience. This position can influence the revenue of the segment and or solutions areas assigned
Scope – Global and assigned product areas and solutions
Interaction – This role will interact with the product management and BU leads in the assigned areas and with Senior Business Unit Leaders, Global Sales Leaders and others on an as needed basis. This position may speak at industry events, and will support direct customer meetings and conversations
Bachelor's Degree is required - in Engineering or other technical field required preferred, 5 or more of product or solutions marketing acceptable
Experience in product management and or business development with an emphasis on telecommunications solutions is preferred
Proven ability to lead a team is required
Aptitude to present to high level audiences and interface with adjacent organizations
Candidate must be proficient at market research (preferences/trends), possess excellent analytical ability, and demonstrate strong interpersonal and presentation skills
Candidate must demonstrate a high level of professionalism and ability to interact at a C-level within an organization
Candidate must also be highly self-motivated and proficient with business-related software
Strong written and oral communication skills required
Position requires moderate travel

Senior Strategic Vertical Marketing Manager Resume Examples & Samples

Develop and drive corporate strategy and leadership for your vertical markets
Develop Value Propositions for Thermo Fisher Full portfolio in verticals
Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
Align on strategy and implementation with key function and division partners across position levels, location
Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
Key Activities this position will undertake include
B.S. Degree in scientific field, advanced marketing degree or MBA preferred
5+ years’ experience in clinical or bioscience marketing, sales and/or clinical research
Working knowledge of gene and protein technology desired
Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior

Strategic & Innovation Marketing Manager Resume Examples & Samples

Identify, prioritize and develop new application and business opportunities through market development work, market research and evaluation of new applications and championing of new product development programs and acting as liaison with technical teams from development to product launch
Partner with global technical teams and the GBU’s to develop deeper understanding of customer needs, competitive alternatives and generate strategic plans to penetrate in new markets
Contribute to innovation management & entrepreneurship culture by excelling in Strategic & Innovation Marketing and by coaching the technical team
Accelerate business maturation and increase probability of successful commercial implementation by supporting business-driven innovation projects and providing best practices relevant to C-R&I Growth Initiatives
Collaborate with the R&I Growth Initiatives for Solvay Group and with the Global Business Units
Accelerate business maturation and lower risks of innovation by delivering “business” projects (from market study to pre-business development phase)
Deliver fact-based analysis to innovation business cases
Lead workshops/discussion on business cases with different internal stakeholders (internal and external)
Articulate strategic recommendations taking into account all aspects of a business case
Provide market insight based on direct field contact
Bachelor’s degree is required, preferably in (Science, Chemical Engineering, Market Research or related field). MBA preferred
3-6+ years of experience in market research, market analytics, quantitative analysis, strategy consulting or any combination of these roles
Proven track record in working in the Chemical Industry is highly preferred
Demonstrated track record using research, strategic thinking, and financial modeling skills to support business strategies
Must be proactive with the ability to multitask and follow through with projects containing a high level of detail
Work effectively with multiple stakeholders, including division and corporate staff, executive team and third party vendors
Proven ability to work under pressure, prioritize work and meet multiple deadlines
Ability to think “out-of-the-box, provide strategic and innovative perspectives
Strong team player with entrepreneurial, results-oriented approach
Ability to coach and develop people
Fluent in English; Ability to speak other languages a plus

Strategic Account & Diamond Client Marketing Manager Resume Examples & Samples

Bachelor’s degree in marketing, communications or related field (MBA a plus)
Background in providing 1:1 account marketing or operationalizing business development strategy is a must
Sound skill with Microsoft applications (Outlook, Word, Excel, PowerPoint, Publisher). Working knowledge of social media

Marketing Strategic Sourcing Manager Resume Examples & Samples

Develop, implement and refine global sourcing strategies that result in enhanced value, revenue, breakthrough total-cost reduction and continuous improvement
Proactively engage with business leaders and internal stakeholders to understand, create alignment and help achieve their business strategies and objectives
Conduct and interpret market-intelligence information
Perform industry, supply market and supply chain research/analytics
Uncover trends and best practices in category sourcing and outsourcing
Share knowledge, insight and advice in a way that contributes to long-term business strategies
Identify demand management opportunities and incorporate into appropriate strategies
Incorporate strategic sourcing methodology and tools that drive continuous improvement and optimize quality, cost, customer focus, innovation and relationship development within assigned categories

Senior Strategic Account Marketing Manager Timberland Resume Examples & Samples

Create and develop marketing strategies, collaborating with sales and merchandising team to fulfill Top accounts needs, ensure consistency with EMEA go-to-market strategies, and drive sell through across the wholesale channel
Manage and execute marketing strategies, tactics, campaigns, tools and initiatives for the Top accounts (off and online) to fuel demand, raise brand awareness and consideration, improve engagement across cosnumer touchpoints, drive traffic and increase conversion
Collaborate with Sales Strategic Account Director / Marketing / Product to deliver wholesale marketing solutions that are fully integrated into the overall marketing mix and supportive of our brand / business goals
Collaborate with Brand Marketing team to develop creative concepts that fit account consumer target and ensure asset creation to maximize Brand visibility within each account
Track Top accounts marketing activities / results and leverage insights to continuously improve Top accounts marketing solutions and drive revenue growth
Manage content refresh in online Top accounts to ensure best engagement and sell-through optimization
Inspire local Marketing Managers with our top account best practices to serve as a model for the local key accounts
Manage and own Top accounts marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget to ensure compliance with company approved numbers
Academic: University Degree or equivalent, preferably in Business or economics
Experience: Must have 6-8 years of brand marketing and trade marketing / strategic account management for FMCG or major sports brand
360 degree marketing vision with an understanding of account/product/consumer nuances across distribution segments as well as relevancy of different touchpoints
Online marketing experience would be a relevant plus
Deep understanding of Timberland brand with a passion for the lifestyle fashion industry
Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus

Strategic Field Marketing Manager Resume Examples & Samples

Align closely with Sales Leadership to ensure strategies and tactics for ABM and competitive take-out campaigns
Develop personalized marketing campaigns to drive meetings within targeted strategic accounts
Develop test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns
Author content that is relevant to strategic campaigns for targeted accounts
Measure, report and optimize marketing campaigns
5+ years of experience working in B2B; experience working across enterprise, growth markets and channels preferred
Experience with CRM and marketing automation systems, Eloqua a plus
Analytical mindset with ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI
Proven success (revenue generation) of multi-channel demand generation campaigns, as well as complex and variable ABM execution using both automated and disruptive technologies via inbound and outbound channels
Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales
Other soft skills: Customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time, excellent verbal and written communication skills

Strategic Radiology Manager Value Based Marketing Resume Examples & Samples

As part of the team, you will be responsible for developing a sound understanding of the financial impact that Radiology / Imaging departments have on the P&L of their organizations across various regions in the world
You are responsible for developing a framework, by means of which we can demonstrate how our portfolio will have a positive quantified impact on the Radiology / Imaging departments
You closely interact with marketing colleagues in business lines (like CT, MR, imaging IT) to perform effective ‘Monetization’ of USPs and benefits etc
You are very close to our customers and develop an in-depth understanding of current and future challenges, esp. of hospital and purchasing networks and large, multi-national healthcare providers
You have an in-depth understanding of healthcare economics, reimbursement changes, value-based medicine and the P&L of our customers
You are able to create marketing measures (including design of economic studies), which strongly support our financial positioning towards Radiology customers
You hold a university degree in marketing, (health) economics, management or a comparable discipline
You have at least 10 years of experience in the healthcare sector and you show an in-depth understanding of customers’ financial needs, reimbursement structures, health politics & trends and imaging technology
You have a strong interest in marketing and you are a good analytical thinker
On a personal level, you demonstrate strong interpersonal skills (lead by influence), sense of responsibility, initiative, persistence and commitment

Strategic Radiology Manager Portfolio Marketing Resume Examples & Samples

The Strategic Radiology Marketing Team creates compelling positioning regarding the key role that imaging plays in improving outcomes and reducing costs in Healthcare
As part of the team, you are responsible for consolidating all the offerings from Siemens Healthineers, which are relevant to the Radiology department, and creating a global campaign and a new marketing program
You are very close to our radiology customers and develop an in-depth understanding of their expectations regarding healthcare providers
You develop inspiring headquarter visits from high-profile customers to make sure that we engage with them on the right topics. You co-ordinate with the regions/countries/departments and you present our Diagnostic Imaging portfolio to these key customers
The datamining from internal and external sources and preparation of relevant background papers to highlight the matters of interest to the visitors is also part of your role
You develop a Strategic Marketing Plan for Radiology and cooperatively align with all stakeholders, such as Business Lines, Business Areas and regions
You hold a university degree in economics, business, management or a comparable discipline, and/or you have experience in consulting
You have at least 8 years of experience in the healthcare sector, either in regions or headquarters, and have worked in customer-facing functions, ideally with experience in customer visits
You have good communication skills and are very familiar with the DI business area offerings as well as with the overall Siemens Healthineers businesses
You are fluent in English and you are willing to go on business trips occasionally (about 25%)
On a personal level, you demonstrate strong interpersonal skills (lead by influence), sense of responsibility, initiative, good collaboration skills and good levels of intercultural sensitivity

Strategic Distribution Marketing Manager Resume Examples & Samples

Manage the development, operation and maintenance of the marketing materials website
Lead quality control efforts to ensure all product features and fund information are accurate on marketing materials before they are distributed
Proactively communicate to wholesaling team and other audiences on all new and updated marketing materials, campaigns and initiatives
Manage production and fulfillment of new and existing print collateral while keeping within timeline and budgetary constraints
Support Business and Systems Operations with website, system requirements and other online marketing needs
Review and maintain all existing materials in accordance with ongoing securities compliance, legal and regulatory requirements
Support Sales team with website access, specialty requests, conferences, marketing campaigns and general questions and needs
Direct firm partner review and approval process
Bachelor’s Degree required. MBA preferred in Marketing, Journalism, Communications or other related field
10 plus years of marketing experience in a corporate, sales and/or agency environment
7 or more years of experience driving and implementing successful marketing strategies and programs for large and complex organizations
Experience in the area of creating and implementing marketing strategy for B2B businesses. Experience working with financial advisors
Familiarity with annuities and life insurance is highly desirable
Experience managing marketing budgets
FINRA Series 6 license & other industry specific registrations/licenses required within the GWRS established timelines
Bachelor’s Degree required. Degree in Marketing or other related field preferred
7 plus years of marketing experience in a corporate, sales and/or agency environment
5 or more years of experience driving and implementing successful marketing and sales campaigns and programs for large and complex organizations
Experience in the area of managing content delivery, distribution and implementing marketing campaigns for B2B businesses
Excellent writing and proofreading skills

Strategic Account Manager Marketing Cloud Resume Examples & Samples

Winning mainly net new Marketing Cloud business revenue within Enterprise accounts according to the business plan
Actively develop partnerships in the partner ecosystem to drive new business
Position Marketing Cloud product and services and improve Customer's impact
Negotiate and create product and service orders, contract addendums and renewals
Manage and develop existing contacts and create ambassadors
Weekly accurate forecast to sales management
Create business plan in collaboration with the extended team in order to drive net new revenue and ensure customer success

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