Director, Strategic Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the director, strategic marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

A Towne

Aaliyah

Towne

36803 Rebeka Radial

New York

+1 (555) 140 4446

36803 Rebeka Radial

New York

Phone

p +1 (555) 140 4446

Experience Experience

Chicago, IL

Director Strategic Marketing

Chicago, IL

Cruickshank, Hills and Wilderman

Chicago, IL

Director Strategic Marketing

Create, implement, and monitor marketing plan, campaign plan & budget for Clinical portfolio
Lead generation and revenue creation for field sales team and direct selling
Channel Support in the form of selling and marketing tools and training (webinars, social strategy, communities, etc.)
Drive Pearson brand in responsible market segment
Events strategy for responsible area in alignment with North American Geography strategy
Competitive analysis & distinction, win loss analysis for responsible area
Monitor and report on market trends and competition and assess the impact on GLOBALFOUNDRIES business, prepare collateral for sales and marketing organizations, behave as a segment evangelist for the enterprise

Phoenix, AZ

Director, Strategic Marketing

Phoenix, AZ

Schowalter-Jast

Phoenix, AZ

Director, Strategic Marketing

Supporting the PMT businesses to operationalize and deliver on existing strategies
Drives the localizing of an integrated product/services value story for all audiences
Work closely with The Walt Disney Company Brand Management team to navigate in/around our Nutritional Food Guidelines and overall corporate policies as it pertains to potential marketing/promotional platforms
Work closely with HWR Business Affairs to manage all legal contracts pertaining to marketing/promotional campaigns
Create/manage all official “Rules & Regulations” for any promotions/sweepstakes tied to marketing campaigns
Establishes processes to track quantitative and qualitative results of campaigns, events, and other programs; interprets results and adjusts approach to maximize segment/business growth opportunity and ensure value of investments
Aggregates local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities to influence and define local marketing strategy

present

Philadelphia, PA

Director, Strategic Marketing & Distribution

Philadelphia, PA

Zboncak-Zemlak

present

Philadelphia, PA

Director, Strategic Marketing & Distribution

present

Develop and track metrics for division’s marketing activities and more broadly co-own key performance metrics for the Molecules
Assist in constituting and maintaining advisory group of teachers, administrators and experts to provide product feedback
Develop name, brand, positioning for molecules that differentiates them from other supplemental products
Develop and construct the research story behind each Molecule
Work with Amplify colleagues and partners to test products with teachers and with students; ensure that early versions of the Molecules are market-tested
Develop and implement inside sales strategy, including telesales and freemium
Work with Amplify colleagues, and independently, to interview potential customers identifying major opportunities and constraints

Education Education

Bachelor’s Degree in Engineering

Arizona State University

Bachelor’s Degree in Engineering

Skills Skills

Strong interpersonal skills, ability to act as a team player and partner
Strong project management, planning and organizational skills
Strong communication skills (verbal, written and presentation)
Self-starter able to work independently and manage ambiguity
High standards of performance, attention to detail, and commitment to excellence
Strong PC skills and demonstrated presentation skills (MS Word, MS PowerPoint, MS Excel) Education and Experience
Negotiates and influences the opinions of others at the senior executive level and in external organizations; exercises sensitivity to the audience

Create a Resume in Minutes

15 Director, Strategic Marketing resume templates

Read our complete resume writing guides

Director Strategic Marketing Partnerships Resume Examples & Samples

Create robust partnerships, leveraging symphony counterparts across NBCUniversal (film, theme parks, NBC entertainment, Cable Entertainment, Comcast, Sports) to drive value for News brands
Develop, propose, and execute strategic marketing programs that drive key promotional efforts, leveraging internal and external assets
Forge external partnerships to get the News Division brands extra reach and exposure
Lead day-to-day operations and partner relationships for key programs, fielding and prioritizing incoming requests, troubleshooting issues and roadblocks, and keeping things on track
Communicate with internal divisions, including Creative, Production, Programming, and Marketing, to manage timelines and workflow, ensuring goals are met under deadlines and within budget
Lead strategic efforts for News Division to support other Gold symphony priority brands
12 years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and digital marketing
Solid understanding of entertainment brands and brand management
Experience building a category and/or brand preferred
Proactive, energetic, self-starter looking to have a significant impact on business success
Balanced leadership style, a high level of intellectual agility and capacity to generate ideas
The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact
Success in a matrix organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills
Leader and motivator of teams
10-15 years of experience in partnership marketing, preferably in TV/media
Advanced proficiency in Microsoft PowerPoint, particularly in crafting compelling presentations
Self-motivated, flexible, and collaborative
Strong leadership & management potential
Excellent communication & presentation skills
Highly collaborative and creatively driven
Understanding of media/entertainment industries as well as the ever-evolving digital marketplace

Senior Director Strategic Marketing Resume Examples & Samples

Minimum of 10 years of experience in consumer marketing, strategy, media, advertising, marketing research, media or entertainment
Experience in utilizing research to translate into insights for marketing plan
Bachelor's Degree in Broadcasting, Marketing, Public Relations, Communications or related fields
A familiarity with TV ratings and media math (GRPs, reach/frequency, etc.)
Exceptional Microsoft Office skills, especially PowerPoint. Photoshop skills are a plus. A passion for marketing, television, entertainment, culture and sociological trends
Previous experience with overseeing a team of individuals

Director, Strategic Marketing Resume Examples & Samples

Generate new & innovative ways in which to create non-traditional exposure to market DMG’s content
Work closely with The Walt Disney Company “Corporate Alliance” division to understand and manage within/around large-scale corporate partners
Work closely with The Walt Disney Company Brand Management team to navigate in/around our Nutritional Food Guidelines and overall corporate policies as it pertains to potential marketing/promotional platforms
Liaise with artist/management reps to understand artists desire or non-desire to work with specific brand categories
Work closely with HWR Business Affairs to manage all legal contracts pertaining to marketing/promotional campaigns
Create/manage all official “Rules & Regulations” for any promotions/sweepstakes tied to marketing campaigns
Liaise with Disney Integrated sales Group (Disney.com, Disney Channel, Radio Disney) on company initiatives that involve mutual talent
Evaluate projects before release and determine best course of action to penetrate marketplace
Seek, identify and create new revenue models within the ever-evolving music environment – this role is both split between driving new revenue and generating promotional exposure – both with the goal of “Sales” adding to the bottom line
Communicate and maintain profile with all major promotion, marketing, and advertising agencies for potential marketing or music placement opportunities
Evaluate new business opportunities and how they apply to marketing our artists
Integrate all necessary internal department participation into large-scale partnerships – Promotion, Sales, PR, A&R, Production, Creative, Digital/Online, etc
Continually evaluate competitors and industry trends
Use consumer research and translate into effective marketing programs with third parties
Work “synergistically” with the Marketing and Programming division of Radio Disney to effectively market our artists
Maintain visible profile within Entertainment Marketing community – positioning Hollywood Records/Walt Disney Records (Disney Music Group as a creative/aggressive/innovative leader within the music space (Trade shows/speaking engagements, Etc.)
Marketing/Promotion background – direct experience in campaign creation and execution
Strong relationships within the “Brand” and “Agency” world
Excellent oral and written communication skills – strong presentation skills are a must
Diplomacy – you are the bridge between Corporate America, the label and the Artist. You answer to all of them. “People skills” - Mandatory
Ability to travel as needed to close deals and manage/execute campaigns
Position is based in our Burbank, CA HQ offices on the Disney Studio Lot
Ability to manage multiple projects at any given time
Effectively lead direct reports, as well as internal “Partnership” task-force
Effectively manage expectations with all internal divisions that will touch a partnership – A&R, Production, Business affairs, Marketing, Digital, PR, Licensing/Publishing, Creative, etc
Direct “Music Industry” experience is a strong positive, but not mandatory

Director Strategic Marketing Resume Examples & Samples

Direct and manage strategic planning process for in-market products, market specific campaigns, and priority backlist products and solutions for both the school and healthcare/non-school markets
Create, implement, and monitor marketing plan, campaign plan & budget for Clinical portfolio
Lead generation and revenue creation for field sales team and direct selling
Channel Support in the form of selling and marketing tools and training (webinars, social strategy, communities, etc.)
Events strategy for responsible area in alignment with North American Geography strategy
Customer segmentation
Support for Customer relationship management
Identify customer needs and market trends and recommend pricing strategies
Excellent verbal and written communication skills
Effective problem solving and decision making skills
Bachelor’s degree or appropriate combination of education and significant experience and demonstrated successful multi-project integrations
Requires significant management experience working across complex teams
Experience marketing digital products or who has worked in an industry where there has been made migration desirable
15+ years of relevant experience and/or 10 + years of management and area-specific experience in addition to post-secondary coursework
Graduate degree or MBA preferred

Director Strategic Marketing Online & Blended Resume Examples & Samples

Go to market strategy – Lead our go-to-market strategies for this product category. Collaborate with Product Management and Sales Management to develop and implement key elements of our go-to-market strategy in the U.S. including lead generation and nurturing efforts
Market Research/Voice of Customer – Develop a clearly defined process for bringing "the voice of the market/customer” for this product line. Lead the customer and prospect research for target industry segments, audience needs by level, and competitive offerings including win/loss analysis
Positioning – Support the ongoing strategy development of the Online and Blended Learning portfolio and help conduct any research/data gathering that helps inform our ideal positioning. Analysis may include research into our ideal target markets, how customers/prospects behave in the buying process, research about what customer’s value most from service providers, etc
Sales/Channel enablement – Lead the development of all sales tools, collateral, and presentations for field sales (for both new product launches and ongoing product offerings), including driving events strategy on a national level
Senior-level presence and influence. Able to influence, instill confidence, and provide sound leadership in a matrix organization
7-10 years of product marketing experience in high performing organizations
Proven track record and success in both strategy development and tactical execution
Analytical and quantitative outlook, skills and decision-making
Technology-based product and services background
Understands value-based pricing approaches and how to quantify the value of offerings
Wants to create an impact
Excellent team leader and highly collaborative

Director, Strategic Marketing & Distribution Resume Examples & Samples

10 years experience in marketing / communications
Proven and substantive knowledge of present and historical problems and trends in K-12 education
Direct marketing / communications experience in the field of education
Exceptional track record of developing and implementing marketing strategies
Demonstrated ability to manage outsourced marketing activities
MBA or Higher-level degree in an education-related field
Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
Extremely effective public speaking skills and presence

Director Strategic Marketing Resume Examples & Samples

Champion the development of breakthrough strategies and effective launch plans for businesses in SP. Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
Drive pricing excellence initiatives and actions with each business routinely, champion the greater utilization of the full pricing levers, data analytics, productivity pipelines and other linkages to SIOP, VPD and market intelligence so as to maximize the annual Operating Income impact from a cohesive pricing capability
Coordinate with the SP businesses and CTO the routine assessment of new product launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learnt feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
Support the Strategic Marketing Planning (SMP) process for SP and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise
Develop a market management operating system (MOS)
Undergraduate degree in engineering, life science, economics or other highly analytical discipline is required
MBA required with active utilization of the qualification in a diverse range of business environments and management positions
Minimum 4 years of commercial & marketing experience in business to business setting (including success leading marketing, business development, sales and new offering development teams and projects)

Director, Strategic Marketing Resume Examples & Samples

Lead a team of strategic marketing and marketing communications professionals
Ensure alignment between Marketing, Sales, and Product Management to achieve growth in targeted customer segments
Leverage external partner agencies in the development and execution of strategic initiatives
Lead the development, publication and communication of marketing KPIs to internal and external stakeholders
Lead the development and preparation of annual marketing budget and investment schedule to achieve overall business unit growth objectives
Minimum 8 – 10 year’s marketing or relevant experience
Experience in B2B and B2C preferred
Experience working with sales and product management organizations preferred
Experience with direct and distribution go-to market strategies
Marketing plus sales or product management experience preferred
Strong proficiency in excel
Travel – 25%

Director, Strategic Marketing Resume Examples & Samples

6+ years of experience in a sales or marketing function, including at least 2 years of management, preferably in medical device or other healthcare field
Previous experience in Corporate or National accounts desired
Experience in successfully developing and introducing new products or services
Demonstrated written and oral communication skills, including strong presentation skills
Fundamental computer skills

Director Strategic Marketing Resume Examples & Samples

Assists in OVOC/VOC and early stage NPI
Develops CH strategy with project teams in China and Europe
Produce in-depth market assessment, sales information and customer retention data to define gaps in business strategy and develop recommendations for action based on sound analysis
Evaluate how to stay competitive in the market place and how HON HCH products can increase revenue while minimizing expense
Responsible for establishing strategic direction for OH HCH in partnership with the Senior Leadership Team
Oversee research for key strategic initiatives, including identification of key issues, management of customer research, analysis, and development of comprehensive business cases
Ensure that market and competitive information remains current and that all constituents are up-to-date
Responsible for analyzing product portfolio and go-to-market approach with a focus on identifying new growth opportunities for the division
Support special projects and marketing initiatives designed to increase sales and enhance customer experience

Senior Director, Strategic Marketing Resume Examples & Samples

Excellent written, verbal and interpersonal communication skills required
Proven analytical and project management skills required, including a thorough understanding of how to interpret business needs and translate them into application, operational requirements and ultimately actionable data
Cross-functional experience is a must; the ability to interact professionally with a diverse group of executives, managers, and subject matter experts and to inspire understanding and agreement
Must have demonstrated ability to lead and influence at a senior level
Proven ability to establish and leverage credibility and rapport with peers and senior executives
A minimum of 7 years of combined leadership experience in marketing, sales, corporate development

Director, Strategic Marketing Consultant Resume Examples & Samples

Lead, train and develop the Strategic Marketing Consultant role
Implement and execute on Strategic initiatives through the SMC team
Help field leaders build clear implementation plans to maximize the penetration of their local identified markets, monitoring results throughout the implementation cycle
Establish and maintain a clear channel of two-way communications between field leaders within a specific Division or group of Divisions and the Marketing team, acting as a single point of contact for all Advisors within the Division(s) and serving as the primary voice to those same Advisors
Act as lead liaison for military marketing initiatives
Direct supervision of a team of 4 while also executing the role as a division strategic marketing consultant (player-coach)
Management and oversight of national military marketing campaigns and strategic initiatives
Budget accountability for team travel expenses
Timely and accurate reporting of regional marketing ROI, marketing metrics and performance
Foster innovation and maintain relevance of the SMC team
7-10 years of demonstrated success in a marketing and/or sales leadership role
Executive presence and proven decision-making ability
Ability to think at the strategic level and translate strategy into local marketing initiatives
Prior active duty military experience preferred
A firm understanding of different marketing mediums and the application of those mediums in achieving specific business development goals
An expert understanding of all branches of the US military and experience creating military marketing initiatives
Able to understand, interpret, and write about complex financial marketing issues
Ability to think strategically and resolve problems
Ability to effectively lead a team
Ability to work extremely well with others
Proficiency in social media marketing
Proficiency in the use of the Microsoft Dynamics Customer Relationship Management (CRM) tool
Computer proficiency in Word, PowerPoint and Excel
40 – 50% required travel

Director, Strategic Marketing Resume Examples & Samples

Supporting the PMT businesses to operationalize and deliver on existing strategies
Identify and accelerate a new pipeline of breakthrough strategies for future growth
Develop a robust business intelligence product to routinely support decision making
Champion the development of the annual PMT 5 year Strategic Plan (STRAP) through interactions with all the business units, functions and regions. Responsible for the strategic content and driving execution against the STRAP actions and the breakthrough strategies in each year’s Annual Operating Plan (AOP)
Coordinate the combined PMT strategy for focused growth in our targeted high growth regions (HGR) and align with other Honeywell businesses so as to optimize the penetration of sales in new emerging markets
Responsible for leading and creating routine research and analytics with actionable assessments incorporating market, economic, competitor and technology sources so as to guide short term business decision making while developing advanced strategy roadmaps to assess for further growth by offering, region, technology etc
Lead the strategy development for unconstrained new growth opportunities in alignment with the overall business needs, identify significant new breakthrough areas & domains for active investment. Develop market size, segmentation and opportunity assessments combined with strategies to develop new offerings and go to market plans. Routinely support due diligence preparation and other strategy development projects across the business
Proactively lead the content development for key executive presentations to senior internal and external audiences so as to clearly communicate the PMT strategies and value propositions
Actively maintain Marketing’s alignment with all the Functions including Sales, M&A, MarCom, IT, Finance and Technology; drive proactive collaboration towards achieving the PMT growth goals
Actively lead coaching and skills development initiatives across the business so as to inculcate advanced skills on strategy development and develop further strategic marketing talent pipelines
Undergraduate degree in engineering, life science, economics or other highly analytical/technical discipline required
7+ years of marketing experience in business to business setting (including success leading marketing, strategic planning, rapid problem solving and growth initiatives using proven marketing strategic, analytical and implementation skills)
Demonstrated strong business acumen with senior leadership and the functional ability to define and implement growth strategies, assess business viability and develop actionable research product
Ideally a proven track record in strategic management consulting with significant experience in leading strategy development projects on time to deliver compelling executive level presentations that gain approval to drive momentum in early stage growth initiatives
Proven capacity to be rapidly effective in a complex global business environment and add value to high-level management interactions
Proven ability to develop, communicate and influence buy-in around business strategies within complex and matrixed organizations
Ability to forge solid relationships at multiple levels within the organization and self-manage priorities and resource across a broad and geographically dispersed business
Strong team player and builder, receptive to ideas from others
Excellent verbal, written & graphical communications skills; proficient in developing effective executive briefings & strategic presentations
Compelling executive presence with immediate leadership impact
Self-organized and able to manage multiple, dynamic priorities effectively
Ideally a strong background in management/strategic consulting with diverse experiences in multiple industries, business models, rapid problem solving, growth initiatives & geographies
Seeking practical experiences with extrapolating strategies into practical business plans; new product development cycles, pricing plans and successful launch & commercialization activities

Director Strategic Marketing Resume Examples & Samples

Ten (10) plus year’s professional experience in the Gas Processing, Refining and/or Petrochemical industry (including consulting to the industry)
Four (4) plus years of marketing / technology experience including Global B2B Marketing is required
An MBA (with marketing focus preferable) is considered ideal
Strong business aptitude and interest; understanding and application of basic marketing frameworks
Experience with the implementation of new business development and marketing initiatives that lead to profitable growth
Strong problem-solving skills to structure and conduct analysis and to drive robust decisions
Proven track record of successful implementation (on time and on budget) of technology or marketing programs preferred
Ability to perform financial analysis to help make business decisions
Intellectual curiosity: to learn, to ask questions
Ability to influence multifunctional teams without a direct reporting relationship
Strong execution and deadline focus
Good judgment and decision making
Strong desire to win
A Highly motivated self-starter
A Team player

Director, Strategic Marketing Resume Examples & Samples

Provides leadership and direction for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for a segment/functional area
Lead execution of processes for strategic planning, market analysis and assessment, quarterly business reviews and related activities. Accountable for the performance and results of cross functional groups within a segment/functional area to integrate products into a coherent portfolio of products focused on the market
Has expert knowledge to analyzes market data and identify trends/opportunities, develop strategic direction from market information, and create compelling market analysis and/or strategic review presentations. In depth understanding of competitor businesses
Directs and controls the activities of a segment/functional area and selects, develops, and evaluates personnel to ensure the efficient operation of the function
Maps the needs within targeted segment/functional markets and analyzes abstract market segmentations. Determines which segments to actively pursue
Creates segment/functional product strategies that are integrated with AMAT products
Illustrates the vision and key phases of deliverables for products for a segment/functional area
15+ Years of Experience in semiconductor, display or related industries; Applied Materials strategic marketing experience preferred

Director, Strategic Marketing Resume Examples & Samples

10 years overall business; including experience with strategic planning (via industry or consulting roles) and market analysis/ competitive intelligence desired
Experience in the automotive industry preferred
Demonstrated knowledge of current industry product offerings
Demonstrated knowledge of existing Hertz technology and position in the marketplace
Demonstrated knowledge of emerging technologies
Ability to identify problems, make decisions, create solutions and take action
Ability to manage multiple assignments, priorities, and projects in a demanding environment
Strong project management, planning and organizational skills
Strong communication skills (verbal, written and presentation)
Strong analytical skills, modelling experience preferred
Strong interpersonal skills, ability to act as a team player and partner
Ability to interact with leaders at all levels of the organization, applying discretion as needed
High standards of performance, attention to detail, and commitment to excellence
Self-starter able to work independently and manage ambiguity
Strong PC skills and demonstrated presentation skills (MS Word, MS PowerPoint, MS Excel) Education and Experience

Director, Strategic Marketing Resume Examples & Samples

Provides leadership and direction through managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for a segment/functional area
Accountable for the performance and results of cross functional groups within a segment/functional area to integrate products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
Has expert knowledge to analyzes market data and identify trends/opportunities, develop strategic direction from market information, and create compelling market analysis presentations
Creates segment/functional product strategies that is integrated with AMAT products

Director, Strategic Marketing Resume Examples & Samples

Supporting a variety of marketing activities to increase awareness and customer engagement for the company including support for CXO level presentations and messaging
Ongoing competitive research to monitor our primary and secondary competitors to understand their positioning and future directions and relaying findings to the team on an ongoing basis
Customer research to gather user input based on online and in-person research to understand end user use cases and benefits
Defining product messaging for specific target markets and use cases and help the team ensure product messaging consistency
Evangelizing the Virtustream story through speaking opportunities at trade shows, forums, webinars podcasts and blogs
Creating collateral such as white papers, website content, videos and sales presentation slide decks personally or in conjunction with the Executive Leadership team and other marketing team members
Communicating the value proposition of our products to internal sales teams and creating resources that increase our sales effectiveness
Understanding the market, our buyers (particularly technical buyers) and competitors, and partnering cross-functionally with product management to provide marketing input on the product roadmap
7+ years of technical marketing experience in high growth environments
Experience in cloud technical marketing, engineering, or pre-sales either with a vendor or service provider
Knowledge of IaaS, virtualization, cloud, and application management technologies
Customer-focus with experience distilling potentially complex concepts into easy to understand points
Ability to work collaboratively with multiple departments
An entrepreneurial-spirit with the ability to be self-directed
Strong social media engagement skills
Strong oral and written communication skills; presentation, and demonstration skills are a must
BS minimum

Director Strategic Marketing Resume Examples & Samples

BBA Degree required
5 or more years experience in a marketing or product management leadership role
Experience developing and managing marketing programs
Experience analyzing data and preparing executive summaries and presentations
Outstanding written and verbal communications skills required
Accuracy, attention to detail, flexibility, and ability to work in fast-paced, deadline-driven environment
Candidate must possess excellent interpersonal skills and have ability to work well with personnel at all levels
Must demonstrate customer and team focus

Director, Strategic Marketing IoT Resume Examples & Samples

Develop and execute the market strategy for IoT verticals
Collaboratively work with BUs and Solutions Engineering to develop platform solutions
Work with Sales and the BUs to drive key initiatives, customer opportunities and segment growth
Raise the company profile in focus segments through thought leadership and outbound marketing activities

Director Strategic Marketing Resume Examples & Samples

Responsibility for the Commercial strategic plan
Support acquisition and business development opportunities
Collaborate with a variety of different financial and legal resources of the organization
Define and fine-tune strategy and strategic options in order to strengthen the overall business portfolio
Identify and evaluate new markets and new or cross business opportunities
Prepare business cases based on expected value creation coming from the opportunities
Travel 30% of the time
5+ years' experience leading strategic planning, growth initiative, and operational enhancement engagements with large clients in diverse technology or manufacturing-driven industries
Master of Business Administration (MBA) preferred
External consulting experience
Proven capacity to be effective in a complex, global business environment
Ability to forge solid relationships and manage across a broad and geographically-dispersed business
Effective verbal, written and interpersonal communication skills
Demonstrated analytical, business planning and problem solving skills
Ability to identify issues, requirements and opportunities for improvement

Director, Strategic Marketing Resume Examples & Samples

Marketing Communications – Drive sales growth through the development and implementation of global marketing communications strategies. Work with segment and regional marketing leads to ensure coordinated execution of marketing programs and consistent presentation of ASCO in the global market place. Direct the creation of frameworks and templates allowing for segment content and regional preferences where appropriate
Branding– Employ ASCO as an Emerson signature brand and collaborate with other Fluid & Motion Control groups to develop strategies for TopWorx, TESCOM and other acquisition brands
Digital Media – Lead digital marketing strategies focusing our investments and strengthening our digital media presence on the web, mobile devices and across social media. Collaborate across the Fluid & Motion Control group and with Emerson as appropriate
Special projects as assigned

Senior Director, Strategic Marketing Resume Examples & Samples

Accountable for the performance and results of cross functional groups within a major region or business units to integrate products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
Has 'guru' understanding to analyze market data and identify trends/opportunities, develop strategic direction from market information, and create compelling market analysis presentations and recommendations
Directs and controls the activities of more than one functional area and selects, develops, and evaluates personnel to ensure the efficient operation of the function
Maps the needs within one or more broad functional markets and analyzes abstract market segmentations. Determines which segments to actively pursue
Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals for more than one broad functional area
Creates product strategies for more than one broad functional area that is integrated with AMAT products
Illustrates the vision and key phases of deliverables for products for more than one broad functional area
Demonstrates broad and comprehensive understanding of different systems, theories and practices as well as the changing business environment
Influences and negotiates at the top executive levels, with great latitude on outcomes; presents and defends complicated or delicate issues

Senior Director Strategic Marketing Operations Resume Examples & Samples

10+ years of experience leading wide variety of marketing initiatives, including experience with defining marketing processes and implementing those processes within technology, documentation, and training
Strong understanding of marketing trends and best practices for managing a wide variety of marketing motions (1:1 to ABM) across geographies, product lines, business units, and systems and tools
Strong, professional leader and team player who can communicate, collaborate and influence effectively with stakeholders at all levels of the organization, along with exceptional ability to forge strong cross-functional relationships with internal stakeholders
Experience leading and developing a highly engaged team is strongly preferred
Demonstrable understanding of all aspects of foundational marketing processes
Excellent project management skills and commitment to deadlines, processes and policies, with demonstrated ability to build great digital products on time and with a focus on revenue opportunities

Director Strategic Marketing Resume Examples & Samples

5+ years of experience in a Strategic Marketing leadership role
He/she must have a history of success marketing, strategic planning and product management. The successful candidate must possess proven marketing strategic, analytical and implementation skills
MBA is highly desirable
Extensive relevant experience in a high volume manufacturing environment
Experience with the New Product Introduction (NPI) process
Business to business or industrial channels experience
Strategic Marketing Skills: Understanding and experience with the ability to practically apply to their product line. Must link strategies to financial results

Director Strategic Marketing Resume Examples & Samples

Responsible for all GLOBALFOUNDRIES worldwide market segment activities related to the Artificial Intelligence/Deep Learning application area and market segments
Essential responsibilities and deliverables of this role include creation of market segment requirement documentation (MRD) and a market segment plan, indicating key market trends and key application drivers over both tactical and strategic time horizons. The segment plan will include target customers, technology and product intercept timelines, revenue and margin opportunities, as well as a complete competitive landscape analysis
A key focus of this role is identification of disruptive system architectures or technology inflections which can drive new product paradigms
Monitor and report on market trends and competition and assess the impact on GLOBALFOUNDRIES business, prepare collateral for sales and marketing organizations, behave as a segment evangelist for the enterprise
Perform all activities in a safe and responsible manner and support all Environmental, Health, Safety & Security requirements and programs
At least 10 years’ experience in the semiconductor segment
Masters in Electrical Engineering or Computational Engineering
PhD Electrical or Computational Engineering, MBA
Compute systems architect, chip design, EDA
Strong team player with a positive attitude and proactive work ethic
Ability to identify opportunities and independently pursue
Experience in working with international and diverse teams and with multiple levels of management
Excellent verbal and writing skills. Good communicator and comfortable presenting to executive audiences
Deep industry insights and domain expertise including deep learning solution architectures and system requirements, distilled technology differentiation and foundry value propositions over a planning time horizon in excess of 5 years
Five years segment specific experience in deep learning architectures, artificial intelligence, accelerators, vision systems
Deep segment marketing and product architecture knowledge
Industry contacts and solid network in the semiconductor ecosystem
Solid and demonstrated grasp of high tech marketing fundamentals: business models, segment planning, market requirements
Industry luminary: participant on academic and industrial standards organizations
Experienced speaker at industry level conferences and workshops