Strategic Marketing Director Resume Samples

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K Bernier

Kirstin

Bernier

8689 Zieme Key

Phoenix

+1 (555) 372 8173

8689 Zieme Key

Phoenix

Phone

p +1 (555) 372 8173

Experience Experience

Dallas, TX

Strategic Marketing Director

Dallas, TX

Green-Waelchi

Dallas, TX

Strategic Marketing Director

Basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
Understand competitive and industry insights, identifying compelling benefits and features to use in marketing and advertising
Lead strategic development of integrated advertising campaigns, managing multiple agencies by providing strong direction and strategic oversight
Working with colleagues, identity key partners necessary for strategy execution including identifying potential M&A targets
Developing and implementing annual strategic and operating plans
Develop strategy for Experiential Marketing supporting overall perceptual scale plans in hot spot designated areas Primary interface with Global Marketing team
Strategic development of advertising and marketing programs to break through the clutter and attract new households in target cities

Detroit, MI

Strategic Marketing Director, Healthcare

Detroit, MI

Conroy-Kirlin

Detroit, MI

Strategic Marketing Director, Healthcare

Explore and assess markets, trends, customers and competitors associated with specified Ventures investment theses, New Business Creation concepts and/or IP commercialization opportunities (Licensing) with emphasis on Life Sciences
Understand the strategies and product offerings of the GEHC business units
Assess white space opportunities and influence GE Healthcare, GE Global Research and the GE Ventures team to expand their thinking/strategy development into relevant areas – authoring white papers
Connect stakeholders across GE Ventures investment teams and the GE Healthcare businesses to define and characterize external investment strategies
Coordinate and communicate market assessments, market analysis, risks to GE, implications to GE Ventures and recommendations for the program
Develop partner relationships both internally and externally that can assist in segment evaluations and insights into growing and/or disruptive forces in healthcare
Develop and maintain Boston network in healthcare such that GE Ventures can evaluate and partner around opportunities. Be a prominent representative of GE Ventures in the Boston healthcare ecosystem

present

Detroit, MI

Global Strategic Marketing Director Poultry

Detroit, MI

Bradtke-Purdy

present

Detroit, MI

Global Strategic Marketing Director Poultry

present

Species Strategy and Team Leadership: Lead the Species Core team in determining the Global Animal Nutrition Species Strategy and gain full organizational support for implementation of that strategy
Leverage market insight, data and the strategic planning process to determine which segments, which geographies and which categories offer the biggest opportunity to focus global and regional resources
Partner with the Species Technology and R&D Directors to define people, assets and activities necessary at the global, regional and local level to successfully execute the Species Strategy
Lead this team to insure that the projects are aligned with the strategic priorities identified in the Global Species Strategy
Ensure that the innovation pipeline has sufficient projects in order to achieve growth targets laid out in the Species aligning with the growth targets set in the Business Unit Strategies
Responsible to build and communicate global marketing plans for specific global projects and initiatives
Responsible of documenting and communicating the offering (7P’s) for the projects and initiatives

Education Education

Bachelor’s Degree in Engineering

The George Washington University

Bachelor’s Degree in Engineering

Skills Skills

Demonstrated knowledge of technology hardware and software markets
Knowledge/experience in formulating financial business plans
Sales experience a strong
Develop and maintain an effective management operating system (MOS) which aligns with UOP’s strategy of delivering growth, productivity and people development
Ability to work effectively with all levels and functional areas
Coordinate with the UOP businesses and CTO on the routine assessment of new product launch effectiveness, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts, and leverage any lessons learned to improve processes and maximize the effectiveness of future product launches
Leadership: A confident, mature person with the ability to connect with others. Ability to lead projects and teams that successfully achieve milestones and complete deliverables
Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills

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Strategic Marketing Director Resume Examples & Samples

Strategic development of advertising and marketing programs to break through the clutter and attract new households in target cities
Develop new, innovative approaches to complement traditional marketing
Develop programs tailored to local markets and drive execution and planning with local leaders
Lead strategic development of integrated advertising campaigns, managing multiple agencies by providing strong direction and strategic oversight
Understand competitive and industry insights, identifying compelling benefits and features to use in marketing and advertising
Ensure message and branding elements are effectively executed across multiple paid channels and Citi properties. Engage cross functional teams e.g. Social, PR, Product, Media, and Digital to ensure seamless integration
Develop strategy for Experiential Marketing supporting overall perceptual scale plans in hot spot designated areas Primary interface with Global Marketing team
Lead strategic partnerships working with Corporate team as well as local teams in support of ecosystem plans Interface with cross business Ecosystem team to develop integrated marketing plans supporting distribution and sales and service approaches
Drive development of metrics for Advertising/ Perceptual Scale programs and optimization of budgets allocated by city, channel and asset
Manage team of marketing professionals
Primary impact on a significant business function with strategic influence on the overall business Advertising and brand perception for the Firm, across Retail Banking, Mortgages, and Commercial Banking
Developed communication skills to negotiate internally and externally at high levels
Dealing with multiple agencies and vendors to develop integrated marketing plans
10 to 14 years of job-related experience, experience with financial services brands preferred
Candidate must have experience managing advertising and marketing campaigns, including agency/vendor briefing, creative development including digital, managing review/approval process, and campaign execution
Demonstrated effectiveness in the ability to ensure quality client service
Strategic and project management capabilities coupled with strong analytic and operational capabilities
Requires deep knowledge of marketing principles such as brand positioning, identifying consumer insights, identifying compelling benefits and features to use in marketing and advertising, ability to lead creative process and direct the agency
Ability to work effectively across teams and build partnerships, strong influencing skills
Passionate about advertising and marketing and curious about new developments in the industry
Strong presentation skills, as well as written communication skills and ability to effectively escalate issues on a timely basis
Candor, integrity and team work must be demonstrated
Proven leadership on large cross-functional teams focused on strategic programs

Strategic Marketing Director Resume Examples & Samples

Explore and assess markets, trends, customers and competitors associated with specified Ventures investment theses, New Business Creation concepts and/or IP commercialization opportunities (Licensing)
Understand the strategies and product offerings of the energy related GE business units
Assess white space opportunities and influence GE businesses, GE Global Research and the GE Ventures team to expand their thinking/strategy development into relevant areas – authoring white papers
Develop partner relationships both internally and externally that can assist in segment evaluations and insights into growing and/or disruptive forces in healthcare
Work closely with GE Ventures senior leadership team and insure project deliverables are delivered on-time and with clear and thorough recommendations
Work closely with GE Ventures marketing teams to insure cross-platform consistency in marketing deliverables
Make and execute on brand development activities working closely with the GE Ventures marketing team
Minimum 10 yrs. experience in Energy related marketing, market research, marketing operations or project management
Experience in leading in a matrix-based organization
Experience in coordinating diverse external and internal partners on complex, strategic initiatives
Excellent analytical skills and attention to detail
Exceptional communication skills - demonstrated ability to digest complex information into a clear message
MBA in business, marketing, or related field
Excellent negotiating skills; ability to debate and influence
A sought after teammate with a service mindset
Professional approach, proven good judgment, creative problem solving capability
Demonstrated ability to balance workload under tight deadlines and constantly changing priorities in a fast-paced environment

Strategic Marketing Director, Healthcare Resume Examples & Samples

Work across GE Ventures and GEHC teams to enable investing strategy, thought leadership and partnering activities
Explore and assess markets, trends, customers and competitors associated with specified Ventures investment theses, New Business Creation concepts and/or IP commercialization opportunities (Licensing) with emphasis on Life Sciences
Drive competitive intelligence and market needs/trends understanding to ensure investing strategy is consistently evolving with the industry
Understand the strategies and product offerings of the GEHC business units
Assess white space opportunities and influence GE Healthcare, GE Global Research and the GE Ventures team to expand their thinking/strategy development into relevant areas – authoring white papers
Connect stakeholders across GE Ventures investment teams and the GE Healthcare businesses to define and characterize external investment strategies
Coordinate and communicate market assessments, market analysis, risks to GE, implications to GE Ventures and recommendations for the program
Develop and maintain Boston network in healthcare such that GE Ventures can evaluate and partner around opportunities. Be a prominent representative of GE Ventures in the Boston healthcare ecosystem
Create, plan and execute on brand development activities working closely with the GE Ventures marketing team
Minimum 10 yrs. experience in healthcare marketing, market research, marketing operations or project management
A high level of executive presence
Experience in process excellence to insure sustainable program operations
Excellent ability to self-start and work independently; initiate programs with limited definition, identify a path, change direction when necessary, communicate progress and break through resistance when necessary
Experience in a Life Sciences environment
Experience in an entrepreneurial environment
Experience in digital marketing
Strong relationship management skills, customer service focus

Strategic Marketing Director, Digital Resume Examples & Samples

Developing the GE Ventures knowledge base on the digital transformation of industrial markets including emerging business models and technology trends
Working across GE Ventures and relevant GE businesses, including energy, transportation (rail and aviation), manufacturing, and supply chain
Exploring and assessing markets, trends, customers and competitors associated with specified Ventures investment theses and new business/commercialization concepts
Understanding the strategies and product offerings of select energy, transportation, and supply chain organizations within GE
Assess new markets and influence GE stakeholders across business units, research organizations, and GE Ventures to expand their thinking in relevant areas (including authoring white papers)
Develop a network both internally and externally that can assist in market evaluations including digital disruption in relevant markets to GE
Work closely with GE Ventures marketing teams to insure cross-platform consistency
Create, plan and execute on brand development activities working closely with other members of the GE Ventures marketing team
Be able to initiate projects with limited information – be comfortable with uncertainty
A combination of significant academic and practical experience working in industry-related roles, at start-ups, industry groups, research firms
Minimum 7 yrs. experience in industrial-related marketing, market research, marketing operations or project management
Excellent ability to manage sensitive topics and communications across all levels of the organization
Experience with digital transformation or technology products highly valued
Excellent organization, follow-up skills, and the ability to manage multiple assignments simultaneously
Experience leading teams within the Marketing/Sales functions
Experience working with 3rd party market research vendors and consultants

Strategic Marketing Director Resume Examples & Samples

Explore and assess markets, trends, customers and competitors associated with specified licensing programs while working closely with licensing business development personnel
Understand technology/IP offerings and support development of a marketing strategy and value proposition development for specific licensing programs
Assess white space opportunities and collaborate with GE businesses, GE Global Research and the GE Ventures teams to expand their thinking/strategy development insights
Coordinate and communicate market assessments, market analysis, risks to GE, implications to GE Ventures Licensing and recommendations for the program
Work in collaboration with the Licensing team to develop the channel partner program in order to operationalize IP commercialization opportunities
Work closely with GE Ventures marketing and communications teams to insure cross-platform consistency in marketing deliverables and messaging
Together with marketing and communications, make and execute on brand development activities in order to build Licensing’s external reputation
Bachelors in business, marketing, or related field
Minimum 7 yrs. experience in IP management, Licensing, market research, marketing operations or project management
Experience in developing new business models in the IP/technology market space
Demonstrated experience in market/business analysis for new technology commercialization
Experience with customer focused, market driven new opportunity development
MBA in Marketing, Entrepreneurship or related field
Experience in channel partner marketing
Experience working with global customers and partners

Strategic Marketing Director Resume Examples & Samples

Champion the development of breakthrough strategies and effective launch plans for businesses in Americas with an initial focus on Connected Homes
Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
Regularly analyze business portfolio performance. Drive change to investment strategy based on market opportunity and business capability. Re-direct business investment strategy and focus as appropriate with business leadership
Drive the development of the 5 year Strategic Plan enabling the business to grow faster than market. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments. Accountable for organic growth performance within NPI portfolio
With the Americas businesses and CTO conduct routine assessment of new product launch effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learned feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
Support the SMP process for Americas and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise
Proactively interact cross functionally with Sales, Technology, Marketing Communications, IT, Finance, HOS Gold, HUE and other functions so as communicate routinely on key strategies, growth initiatives, learning needs, tools, infrastructures and best practice developments
With Sales & Sales Excellence leaders, drive sales performance improvements through sales deployment, funnel management, value proposition execution and sales upskilling
With Customer Experience, IT, and Sales leadership, drive improvement of net promoter and customer effort scores contributing to higher levels of customer satisfaction at better operating performance
Lead team as appropriate exhibiting development, growth, and change management where needed
Bachelor’s Degree in hardware / software engineering, life science, economics or other highly analytical discipline
6+ years of commercial & marketing experience in business to business setting (including success leading marketing, business development, sales and new offering development teams and projects)
3+ years of experience managing direct reports
MBA desired with active utilization of the qualification in a diverse range of business environments and management positions – specifically software development processes and practices
Ideally a proven track record in global strategic marketing in several domains & business models; experience with product management, marketing communications, pricing, VOC and new product development
Strong financial acumen with relevant experience interacting with and assessing complex business models, diverse data sources and P&L key metrics
Demonstrated strong business acumen with the leadership and functional ability to define and implement growth strategies and translate into practical actions and metric driven operating systems
Proven project management skills, effective self starter and meets deadlines routinely
Excellent financial and analytical skills; data driven and focused on fact based assessments leading to economic outcomes and other quantifiable deliverables with plans for achievement
Seeking practical experiences with extrapolating strategies into practical business plans; new product development cycles and successful launch & commercialization activities
Coach and trainer mentality, able to build, lead and motivate teams directly and indirectly

Strategic Marketing Director Resume Examples & Samples

Strategic Thinking
Analysis/Synthesis
Outstanding Communication Capabilities
Technical Understanding
Ability to work effectively with all levels and functional areas
Advanced Powerpoint and Excel capabilities

Global Strategic Marketing Director Poultry Resume Examples & Samples

Species Strategy and Team Leadership: Lead the Species Core team in determining the Global Animal Nutrition Species Strategy and gain full organizational support for implementation of that strategy
Leverage market insight, data and the strategic planning process to determine which segments, which geographies and which categories offer the biggest opportunity to focus global and regional resources
Monitor progress of the Species Strategy Implementation to insure that it is being deployed and to make adjustments and changes as needed
Lead this team to insure that the projects are aligned with the strategic priorities identified in the Global Species Strategy
Ensure that the innovation pipeline has sufficient projects in order to achieve growth targets laid out in the Species aligning with the growth targets set in the Business Unit Strategies
Responsible to build and communicate global marketing plans for specific global projects and initiatives
Contribute to building the strategy marketing capability in the business, by developing capabilities and leveraging
Responsible of documenting and communicating the offering (7P’s) for the projects and initiatives
Lead functionally, support and coach Strategic Marketing and Technology leaders in regions
Understand and pick up the market trends in order to transform them into eloquent strategies
Bachelor’s Degree required; Master’s Degree beneficial
Proven experience in Strategic Marketing
Strong leadership personality without transmitting authority
High intellectual capacity
Deep understanding in financial performance drivers and results
Experience in the poultry industry
Manage large scale processes
Ability create champion concepts and strategies necessary for success
Intercultural aspects
Experience or degree in animal nutrition or agriculture
Natural communicator in order to build relationships across the organization to act as a conciliator on difficult issues to bring people together
Desire and passion to build high performing teams and in-depth training on strategic approaches

Global Strategic Marketing Director Resume Examples & Samples

30% - Species Strategy and Team Leadership: Lead the Species Core team in determining the Global CAN Species Strategy and gain full organizational support for implementation of that strategy
Leverage market insight, data and the strategic planning process to determine which segments, which geographies and which categories offer the biggest opportunity to focus global and regional resources. This is determining “where to play” for the global species team. Communicate this to the organizational leaders (GD’s, MD’s, SMT Leaders, etc) and gain their support for implementation
Partner with the Species Technology and R&D Directors to define people, assets and activities necessary at the global, regional and local level to successfully execute the Species Strategy
Provide Leadership for the Global Species Team. Work with the STD and the R&DD to determine core and extended team members for the global species team. Organize meetings and calls as needed to update the team on progress toward strategic and financial goals, as well as to gain insight and input for developing future strategic and annual plans for the team
20% - Lead the Portfolio Review Team for the Global Species and drive the innovation pipeline
Members of the PRT for the species will include the STD, R&DD and representatives from key stakeholder businesses
The Species Marketing Director will lead this team to insure that the projects are aligned with the strategic priorities identified in the Global Species Strategy
The Species Marketing Director will have shared accountability with the STD and RTD to nsure that the innovation pipeline has sufficient projects in order to achieve growth targets laid out in the Species Strategy and that these are aligned with the growth targets set in the BU Strategies
The Species Marketing Director together with the STD and RTD will setup the right governance for innovation projects (scope, timeline, team, roles & responsibilities, gate reviews…) to ensure their success. The team will implement the portfolio and projects using the “Customer Focused Developmen” approach (CFD) to ensure short cycle time and best utilization of our resources
The Species Marketing Director will also have shared accountabilitiy with the STD and RTD to monitor the financial results of projects rolled out from the Innovation Pipeline and insure that they are meeting targets set out when the project was approved. If not, this group will need to determine gaps and address them with the businesses to correct progress
20% - Responsible to build and communicate global marketing plans for specific global projects and initiatives
Bachelors Degree required; Masters Degree beneficial
5+ years experience in Strategic Marketing
Demonstrated ability and desire to lead by influence rather than by direct line authority. This includes influencing a wide range of stakeholders that includes Senior Leaders and Commercial Leaders in the organization
Strong analytical skills and high intellectual capacity, ability to be a fast learner
Strong understanding and ability to explain financial performance drivers and results
Ability to manage large scale processes and champion concepts and strategies necessary for success
Demonstrated disciplined approach to execution, successful experience of project management in complex environments
Global mindset to create connectivity between various geographies and markets around the world in different cultures
Compelling and authentic communications skills / engaging and approachable manner. Wililngness to be a patient investor in building relationships across the organization to act as a conciliator on difficult issues to bring people together
Willingness to travel internationally up to 40%
Experience with a wide variety of business models
Experience in the Poultry industry

Strategic Marketing Director Resume Examples & Samples

Developing and implementing annual strategic and operating plans
Providing cross-company and cross-divisional support and leadership in the areas of strategy, analysis, best practices, and alliances/partnerships/M&A etc
Providing strategic insight, analytical rigor and financial assessments of potential growth & alliances / partnerships/M&A a opportunities, as well as post-alliance analysis and integration capabilities
He/she will have unparalleled exposure to senior leadership for this level, and complete view of the entire HON portfolio
Master or Phd: Bachelor’s degree required in finance, engineering, economics or industrial marketing. Strong preference for engineering/technology background with excellent analytical skills
A Masters in Business Administration from a top-tier school or top-tier consulting firm experience is preferred (Booze, Boston Consulting, McKinsey etc). Engineering background
Experience: The successful candidate will have a minimum of 8-10 years’ experience in similar role. He/she must have success leading Market development that resulted in sales and profit growth. This proven track record is critical for a successful candidate
The successful candidate will have skills in strategic marketing and market development with experience in assessing, analyzing and solving complex business issues
Minimum 10 years of experience. Must have around 4-6 years of business development experience (ideally within an industrial technology and solutions type of Organization) or proven sales experience with strong exposure to technology / B2B verticals
Languages: Fluent in speaking and writing in English and Spanish
Proven strategic marketing, strategy formulation and market development skills inclusive of identifying and closing accounts
Experience with the implementation of growth, new market development and marketing initiatives that lead to stronger market penetration
Proven ability to successfully direct start-up business opportunities, including market assessment, strategic planning, objective setting and implementation
Strong business acumen, “street smarts” and an in-depth understanding of the marketing and financial implications of new opportunities

Strategic Marketing Director Resume Examples & Samples

Develop and implement a coherent growth strategy for the Atkins Digital covering both short term and long term actions
Define and develop the fully interlocked marketing plan including segmentation, targeting, value proposition, marketing mix, etc., and aligning marketing execution across all geographies and business units
Working with colleagues, identity key partners necessary for strategy execution including identifying potential M&A targets
Ensure customer & market insights to identify market and adjacent opportunities, unmet customer needs and competitive intelligence positioning
Own and drive the interlocked marketing plan execution, ensuring alignment with Commercial / Business opportunities, driving strong execution on demand generation & funnel acceleration campaigns, rigorous product development commercialization and innovation
Develop and execute indirect channel marketing strategies and plans
Develop and implement segmentation strategy. Develop and drive execution of segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
Work with regional Client Technology Directors and Global Digital Product and Solutions Directors to secure product and solution positioning across the portfolio
Develop and manage processes and programs to increase customer (internal) and client awareness, preference and purchase intent (e.g., demand generation campaigns)
Ensure operational plans & executions are in alignment with commercial opportunities for global and regional product and solutions
Evaluate and recommend the most suitable distribution strategy to drive growth to the available portfolio, driving also commercial excellence, partnering with commercial & product and solution leaders to drive stronger commercialization plans
Define strategies for external relationships and commercial partnerships; develop and maintain strong network of customer relations
Develop and lead team of marketing professionals
Partner and collaborate with other Atkins businesses, and functions to identify points of intersection for new business and market opportunities that deliver optimal value
Drive functional excellence through leadership, talent development, coaching and common goals

Strategic Marketing Director Resume Examples & Samples

Champion the development of breakthrough strategies and effective launch plans. Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
Drive the development of the 5 year Strategic Plan that enable the business to grow faster than market. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments
Coordinate with the Advanced Materials businesses and CTO the routine assessment of new product launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learnt feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
Support the SMP process for SP and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise

Strategic Marketing Director Resume Examples & Samples

Customer and market requirements through expert use of Voice of Customer, primary and secondary research
Business and Go-to-market models
Pricing excellence and competitive pricing dynamics
Microeconomics
Work with senior leadership at SPS and in the GBEs to identify, scope, and structure key strategy initiatives to drive growth and profitability
Quickly understand the issues facing the business, structure and develop work plans so as to develop a strategic solutions to problems, drive implementation of these solutions, and work well within a team
Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply, as well as coach others. Must link strategies to financial results
Leadership: A confident, mature person with the ability to connect with others. Ability to lead projects and teams that successfully achieve milestones and complete deliverables
5 or more years’ experience in a management consulting firm or premier marketing organization
Proven capacity to be effective in a complex global business environment
Strong written & oral communication skills
Integrative thinker
Ability to forge solid relationships and manage across a broad and geographically dispersed business
Strong team building and problem solving skills
Highly motivated, results-driven, adaptive to change & customer focused

Strategic Marketing Director Resume Examples & Samples

Has at least ten years of experience in a strategic marketing, product marketing or related role and at least five years of experience in the semiconductor industry
Possesses sufficient technical background to be able to understand customer needs and EDA, IP and Software Quality and Security solutions
Has strong business acumen and ability to drive strategies and develop key messaging
Is a strategic thinker, and able to simultaneously contribute to strategy development, lead teams, and achieve excellent execution
Has strong command and communication skills; must be effective interacting with and influencing senior executives
Is organizationally savvy and collaborative; comfortable in a matrixed, team orientated environment with multiple stakeholders
Must be able to lead successful marketing programs ‘by influence’ to drive customer and product requirements collaboratively with the business units
Possesses a Bachelor’s degree in Engineering; a graduate degree in engineering or business is desired

Strategic Marketing Director Resume Examples & Samples

Africa regional annual Strategic Plan (STRAP) and Annual operating plan reviews
Identify, quantify and prioritize key opportunities in region
Identify and understand key macro trends
Help identify and fill M&A “pipeline” consistent with overall Honeywell strategy
Be regional “eyes and ears”, with regard to competitive and customer developments
Conduct key regional voice of the customer analyses, and assure that regional implications are connected to broader Honeywell activities
Responsible for communication of regional STRAP
Provide tactical marketing and/or analytic support to regional SBUs and other functions
BS or BA in Technical or Business related field. Advanced degree (MS or MBA) strongly preferred
5+ years progressively responsible marketing management experience within a multi industrial business similar industry
Working knowledge of features and performance that relates to value creation (or life cycle cost of ownership) for mechanical and electronic systems in highly engineered products
Excellent team building skills, ability to lead and thrive in a matrix environment
Ability to work effectively across a large and complex, global organization
Six Sigma Greenbelt trained/certified
Strong intellectual capability: strong intellectual curiosity, quick study, good analytical skills, attentive to details, strong logical thinking and problem solving skills
Good business acumen. Understands financials (P&L) and fundamentals of how a business operates
Proactively. Self-motivated. Results driven. High integrity
As an Equal Opportunity Employer, we are committed to a diverse workforce
Africa regional annual Strategic Plan (STRAP) (60%)
Coordinate with Corporate STRAP development
Be regional “eyes and ears”, with regard to competitive and customer developments. Conduct key regional voice of the customer analyses, and assure that regional implications are connected to broader Aero efforts
Provide tactical marketing and/or analytic support to regional SBUs and other functions (40%)
Specific projects, ranging from
Customer value proposition support for SBUs
Specific regional competitive analysis
Support to ISC/Engineering as appropriate
Provide local leadership to Strategy and Marketing team
Day oversight of work
Project and work prioritization for team

Strategic Marketing Director Resume Examples & Samples

Drive detailed market definition and analysis across the IPBU technology and product portfolio primarily focused on the optical transport and datacenter interconnect market segments
Drive detailed understanding of Network Equipment Manufacturers and Datacenter Interconnect customer product architectures, strategy, technology differentiation & roadmaps covering all aspects of their network evolution and plans looking out 3-5 years and beyond
Work closely and drive relationships with customer network architects, technology leaders and product line managers within the Oclaro customer base
Formulate and articulate market / customer strategy summaries and develop the Oclaro required technology and products roadmaps to support customer direction together with R&D and PLM
Work closely with IPBU PLM’s to help define market dynamics and impacts on individual product roadmap and technology requirements – driven by the BU PLM team
Drive overall IPBU product strategy definition and articulation working with Product Line Management
Alignment of IPBU broader technology strategy together with R&D against market direction and evolution
Support and help drive key customer technology and roadmap engagement
Support customer visits and roadmap session representing the IPBU global product set
Support customer RFI/RFQ responses working closely with PLM
Supporting the Sales team in broader technology and product strategy meetings and sessions with customers
Presentation and representation for Oclaro IPBU at industry conferences, market panels and standards bodies
Ten to Fifteen years’ of relevant product marketing experience in the optical communications or datacenter interconnect market segments
Thorough knowledge of optical networks and network architectures from system level performance to component technology and applications
Excellent project management, negotiation, and decision-making skills
Self-motivated team player and able to work with minimum supervision
Exercises broad independent judgment
Tackles complex issues in creative ways and uses originality, ingenuity and expertise to create effective and lasting solutions
Bachelors degree required in Electrical Engineering, Electronics or Physics from an accredited college or university; advanced degree preferred

Strategic Marketing Director PU Oneurope Resume Examples & Samples

To lead, implement and support the European marketing strategy for PU. This covers consolidating and strengthening PU market leadership position in Automotive, Insulation, ACE, Footwear, Furniture, CWP
Closely working with the Technology and Commercial organization., to develop and implement marketing strategies for Europe to underpin the delivery of the business plans
To build and lead the marketing organization which includes Portfolio Management, Market Intelligence and Marketing Communication. Provide business direction and coaching to the market team in Europe
To identify and evaluate opportunities for growth in the European market through acquisition, partnering or technology alliance that leverage PU’s core technical and market competencies
To lead the development of new communication platforms across the Region to drive synergy and ensure a consistent message
To lead the optimal portfolio management across Europe and drive for continuous performance management to identify opportunities to enhance the product development and ensure spend allocation
University degree or equivalent in an appropriate discipline such as Chemistry or Engineering
At least 10 years marketing experience with 7 years at a senior level
Extensive experience in senior marketing and business roles and a proven track record demonstrating a thorough knowledge of the European PU market and the ability to deliver successful results at a speed consistent with the demands of this market

Strategic Marketing Director Resume Examples & Samples

Driving the development of the 5 year Strategic Plan that enable the business to grow faster than market and peers, working with Senior Business Leaders and Product Line Managers
Lead VOC and fact-based analysis of market trends, competitive data, technology advancements, and customer needs assessment and new product developments
Routine communication of key strategies and growth initiatives to UOP, PMT and Honeywell Executive Management Teams
Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s product and service offerings across all businesses
Coordinate with the UOP businesses and CTO on the routine assessment of new product launch effectiveness, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts, and leverage any lessons learned to improve processes and maximize the effectiveness of future product launches
Partnering on the identification and evaluation of inorganic growth strategies and strategic partnership opportunities linked to business needs
Act as a trusted advisor to UOP’s business, functional and regional teams at all levels of the business
Develop and maintain an effective management operating system (MOS) which aligns with UOP’s strategy of delivering growth, productivity and people development
Undergraduate degree (preferably in business, finance or an engineering or technical field)
7 years of professional experience in refining, petrochemical, manufacturing or related industrial field
5 years of increasingly responsible commercial experience (sales, marketing, commercial excellence) in refining, petrochemical or related industrial field
Master of Business Administration degree is preferred
Prefer direct gas, refining, petrochemical and/or chemicals industry experience
Very strong written and oral skills

Strategic Marketing Director Resume Examples & Samples

Updates competitive and market intelligence
Identify, explore and coordinate the development of new strategic initiatives as well as new product opportunities in support of strategic imperatives
Partner with the Platform Leaders and finance on pricing management assess pricing and product mix vs. competitors, and develop recommendations on updated pricing or business models as appropriate
Evaluate how to stay competitive in the market place and how HON CH products can increase revenue while minimizing expense
Responsible for establishing strategic direction for CH in partnership with the Senior Leadership Team
Own the development and delivery of the division's annual strategic plan
Prepare reports and offer interpretation of competitive activity for sales, marketing, operations and executive management
Track key industry trends such as regulatory and competitive challenges, and develop plans and recommendations to mitigate and manage these emerging risks

Strategic Marketing Director Resume Examples & Samples

Business Degree, MBA is a plus
10+ years experience in Automotive Industry, understanding of automotive OEM economic drivers and decision making
Experience in Strategic Marketing, Product Marketing, Pricing, Marketing Communications in B2B and B2C environment
Proven track record of working effectively in a matrix organization across cultural boundaries
Experienced in SaaS / software business marketing (marketing plan, GTM, channel, pricing, product positioning communications)
Personal presence, communications skills and credibility necessary to effectively interact with and influence senior management
Ability to work independently and aggressively drive key initiatives
Strong problem solver, synthesizer, analytical skills, combining 'Big Picture' thinking and attention to detail
Strong visual and verbal communication skills
Strong product management fundamentals across the full software product life-cycle
As an Equal Opportunity Employer, Honeywell is committed to a diverse workforce

Regional Strategic Marketing Director Resume Examples & Samples

Lead and collaborate with marketing team members to deliver all strategic marketing objectives, managing priorities, performance and development
Lead and provide expertise in Category processes and implement continuous improvement cycles
Work closely with sales to deliver overall integration of data & insights and the development of a Category Plan
Business partner to PMO, Sales Director, R&D Lead and Global Category Leads to determine the right choices where to play and how to win
Provide sales support in developing and executing specific go to market plans & specific value propositions
Lead regional Technology alignment process and provide thought leadership to setting targets and prioritizing opportunities and projects
Coach teams & deploy consistent, effective marketing tools and approach across the business group Global Edible Oil Solutions in collaboration with group strategic marketing and other enterprise marketing leads
Take the lead in integrating all commercial processes, working closely with Sales Director and Managing Director to deliver a set of strategic insights, critical assumptions and actionable SWOT analysis for the business
Ensure timely reporting of DNPSS portfolio results and outlook
Supervise Customer Innovation Lead in executing DNPSS opportunity space mapping for good outcomes & identify growth opportunities at regional and global level
Visit key strategic customer and participate in industry events to gain customer/industry intelligence for use in commercial processes
Collect and integrate competitive insights to provide input to Global competitor analyses
Perform STEEP analyses and identify impact on customer needs/wants and potential issues/threats
Integrate commercial processes, working closely with Sales Director and Managing Director to deliver a set of strategic insights, critical assumptions and actionable SWOT analysis for the business
Take lead of process/team to develop business annual operating plan
Provide subject matter expertise and input to global processes – e.g. Issues Management and Customer Segmentation
10+ years combined strategic marketing and/or commercial experience in a business to business environment. Minimum 5 years in a commercial/marketing leadership position
Demonstrated customer-facing experience in a B2B environment and complex organisation structure
Experience managing & projects (leading projects and people) – leading virtual teams, working in a matrix
Experience of establishing & delivering marketing plans and new products/solutions
Team player– collaborative, self starter with presence, strong communication & persuasive/influencing skills
Ability to Develop thorough knowledge on specific industries
Ability to see, understand and create insights from trends in the marketplace
Able to translate research learning into insights & recommendations for the business
Can assess market opportunities with financial rigor
Strategic and tactical thinker, who can see and plan ways to enlarge our market or gain competitive advantage
Analytical, financial and logic skills to organize/present rationale for proposed business choices
Fluency in English language is a must have
Play-to-Win mentality
Influencing organization to grow in new directions
Experience in target catagories/industries
Understanding of vegetable oil industry trade flows and end to end supply chain
Knowledge about key industry personnel and associations
Fats and Oils / Lipid knowledge (chemistry and applications)
Nurtitional ( Biochemist or Nutritional Sciences)

Strategic Marketing Director Resume Examples & Samples

Minimum Master’s degree in Life Sciences or a related field. PhD and MBA degrees preferred
5+ years of market-specific experience, preferably as a customer and thought leader in the field
Deep knowledge of the global food and environmental testing markets, specifically with the fit of Waters or related technologies and solutions
Strong strategic marketing and collaborative R&D experience developing strategic and long range research plans in collaboration with internal stakeholders and external stakeholders
Demonstrated knowledge of developing customer needs, market requirements, product requirements and financial models

Strategic Marketing Director Resume Examples & Samples

Knowledge and experience within a relevant B2B products and solutions industry
International experience and be culturally astute
Experience managing in a matrix and lean culture
Exceptional leadership skills, energy and team capability

Global Strategic Marketing Director Unit Handling Resume Examples & Samples

Minimum of 10+ years of commercial, product or marketing experience in a B2B industrial manufacturing enterprise
Business or Engineering bachelor’s degree with post graduate studies (M.B.A. preferred)
Proven track record of delivering organic and inorganic growth though superior industrial marketing, as well as new product development and commercialization
Experience in delivery of superior growth driven through partnerships and/or M&A
Related industrial experience, possibly within the capital equipment sector, with highly engineered products and complex B2B channels to market
Ability to travel extensively domestically and internationally (30 – 60% of the time, including overnight) is required
Knowledge of electro-mechanical integration, mechatronics, factory/process automation, and/or Industrial Internet of Things, are desirable experiences
Understanding of Lean principles
Direct experience in a process-related manufacturing sector
Direct experience within targeted vertical market
Bilingual is a plus (Spanish, Portuguese, German or Chinese)

Senior Strategic Marketing Director Resume Examples & Samples

Explore new market growth opportunities and recommend new product/service ideas to divisions, product modifications / improvements based on findings of marketing research, competitive insight, and customer feedback
Explore, recommend and advise strategic partnership opportunities to drive incremental divisional revenues and gross margin
Define message strategy, commercial insight and integrated communications plans. Link multiple portfolio messages to corporate messaging and ensure consistency and positioning across strategic and tactical elements of the marketing plan
Incorporate and leverage competitive intelligence to drive overall competitive strategy and plans for the urological and respiratory divisions. Develop proactive strategies to thwart competitive threats and effectively compete for increased sales and profitability
Lead business development partnership projects and marketing tactics for the Divisions across all Medline stakeholders and with outside stakeholders, vendors, and partners
Assess promotional options, develop budget and future impact of promotional decisions (ROI) and allocate resources appropriately for maximum impact
Frame and lead formal activities that garner feedback from customer advocacy groups in the context of overall strategic business objectives. Lead and cultivate KOLs and user group forums. Develop strong strategic relationships with key customers and trade associations, representing Medline at an executive level
Work with divisions on portfolio strategy and key product/solution launches and marketing campaigns. Advise and make recommendations to C-/Executive suite
Support and advise sales leadership in the communication strategy and plans at sales meetings both national and regional for key product launches
Work with clinical leadership on the development of clinically focused programs and solutions that help enable the success of our customers and drive sales of supporting products
As a member of the marketing department, drive best in class marketing tactics and processes to further accelerate Medline’s growth
At least 10 years of professional marketing experience
At least 5 years of strategic marketing experience
At least 5 years of marketing management experience including hiring, developing, motivating, and directing people as they work
Marketing experience in the healthcare or a related industry