Partner Marketing Manager Job Description
Partner Marketing Manager Duties & Responsibilities
To write an effective partner marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included partner marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Partner Marketing Manager
List any licenses or certifications required by the position: GTM, SFDC, AWS, PSO, STP, T&C, PMP
Education for Partner Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the partner marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Technology, Business/Administration, Economics, Communication, Management
Skills for Partner Marketing Manager
Desired skills for partner marketing manager include:
Desired experience for partner marketing manager includes:
Partner Marketing Manager Examples
Partner Marketing Manager Job Description
- Present consumer-focused research, data-driven research, to internal and external clients
- Develop and manage partner relationships proactively
- Project management of marketing and sales collateral and content creation, updating, and distribution
- Proactively lead cross-functional collaboration to drive strategic partner priorities and collaborate with various internal teams and departments to achieve success
- Manage the communications to both internal and partner stakeholders to report on partner activities and progress around program spending and budgets
- Enjoy working within a team environment where collaboration is essential in a matrix organization
- Work closely with directors of product and marketing to accelerate and refine new security offerings
- Advocate user journeys and flows to ensure maximum product usage and upsell
- Work closely with product management and engineering to influence design of customized and standard security offerings for both new and existing accounts
- Drive user acquisition and monetization in several accounts in NA
- Business-to-business (B2B) environment, high-tech products/services required
- Demonstrated experience developing and scaling joint marketing plans with global partners
- Requires BS/BA degree and 8-10 years of related experience
- Demonstrates working knowledge of the partner and their business models
- Owner mentality and an entrepreneurial drive
- Knowledge of linear measurement systems (Nielsen National TV Toolbox, Star Media, Lake 5, ), digital measurement systems (comScore, @Plan, ), and social measurement tools (Nielsen Social, Canvs)
Partner Marketing Manager Job Description
- Manage and evolve our partner marketing development fund program while maintaining the current budget tracking against utilization
- Assure sales enablement of partners, which includes harvesting resources across kCura for partners
- You will work with internal teams
- Drive consumer security user acquisition and monetization in multiple service provider accounts in North America
- Work closely with sales to open new sales channels and drive new portfolio engagements at both existing and prospective accounts
- Work closely with directors of product and marketing to ensure fit of new offerings to service provider vertical
- Advocate user journeys and flows to partner accounts to ensure maximum product usage and upsell
- Help drive the overall bookings targets for the NA ISP/Mobile vertical via direct monetization
- Nordic Partner Marketing Activity Planning & Execution
- Collaborate with subject matter experts and content owners to update existing learning modules
- Proficiency with CRMs (e.g., Salesforce), marketing automation tools (e.g., Marketo, Responses), Excel and other analytical tools (SQL, SPSS, Stata, R) a plus
- Experience building, growing, and optimizing customer/partner engagement programs in a fast-paced B2C or B2B company
- Five+ years in channel marketing
- Marketing experience within the b-to-b channel
- Able to deliver presentations effectively
- This is a field position, and as such, requires direct contact with sales, partners and customers third party vendors
Partner Marketing Manager Job Description
- Serve as a trusted partner marketing advisor working with all Geo’s to understand their specific needs and requirements
- Responsible for Partner Surveys including curating feedback and presenting recommendations based on findings to executive staff
- Collaborate with Gift Card Account Management team to facilitate all marketing activity to be utilized across retail touch points
- Monitor and track gift card promotional budget
- Ensure all retail promotions and card marketing creative are on brand and coordinate legal approvals as needed
- Build data-driven, integrated marketing plan, working with partners they support with campaign managers, demand center, solutions marketing and sales and channels stakeholders to develop and execute marketing programs
- The ability to work autonomously, be proactive, and take initiative and do so within the structure of the organization and guidance of your leadership
- Relevant partner marketing experience
- Own and be accountable for brand strategies and tactics across a critical Partner segment
- Contribute to establishing the Partner segment’s brand strategy and how it interacts with both the master brand strategy and the strategies of other key segments and target groups
- Excellent interpersonal skills with collaborative working style
- Accustomed to working in cross-functional teams
- Demonstrable entrepreneurial spirit, thriving on ambiguity
- Experience in the Aviation/ Business Aviation or Airlines industry
- Understanding of mobile satellite or cellular industry
- Experience of working in a B2C environment with telecoms/technology products or services
Partner Marketing Manager Job Description
- Drive measurable partner revenue growth through the development and implementation of a strategic engagement plan for each relationship
- Leverage existing relationships and technologies to increase partner efficiency (e.g., programmatic, API access)
- Help influence the product roadmap by synthesizing partner feedback and sharing with internal stakeholders and global team
- Track AD+ and bookings data and align plan tactics to broader sales goals
- Evaluate the marketing performance of partners and recommend improvements
- Develop and curate each program end-to-end including analysing engagement rates, determining success measures, driving communications to the customer base, and measuring overall program effectiveness
- Support the creative strategy development and execution of Loyalty programs within the Home Solutions product portfolio
- Using customer insights, segmentation and learnings to identify which value proposition(s) and grassroots initiatives will resonate best with customers to achieve objectives
- Build and maintain strong working relationships with internal departments (including product marketing, product development, finance, legal and channel teams) external vendors
- Embody the values of the TELUS team
- Deep understanding of IoT products, services and solutions including market, trends and competition
- Ability to create messaging and content by gathering additional information, if needed, from other SMEs and product/service owners
- Ability to lead projects and programs across multiple teams, driving highly collaborative engagements
- Experience in working with sales and channel teams, with a strong understanding of the seller motion
- Strong understanding of content workflows, approvals and governance
- You are self-directed, able to work independently, work in a highly collaborative and dynamic environment
Partner Marketing Manager Job Description
- Develop strategies to efficiently grow partnerships through various marketing channels
- Work with business development to determine which companies to target based on marketing strategy
- Partner with key cross functional teams
- Report program ROI and optimize programs
- Forecast and track impact of partnerships and budgets
- Maintain strong direct relationships with partners and internal teams to support rapid deployment
- Work with creative services to drive relevant campaign asset development consistent with messaging strategy
- Manage and grow a team of marketing experts to deliver best in class marketing strategy and tactics in ANZ
- Help define and implement new best methodologies
- Leverage the regional, global and vertical functional expertise, global programs and content
- 5+ years of experience in marketing in a high tech role, specifically as relating to product and solutions marketing, sales, customer, and competitive collateral development, and vertical market initiatives
- Persuade BPs to invest in marketing and to have annual marketing plans
- Experience with iLearning LMS
- Self-starter, detail and task oriented, highly organized, with a customer oriented attitude
- A minimum of 7 years of marketing experience, preferably in technology markets
- A creative thinker who brings fresh ideas, new perspectives and a wealth of enthusiasm coupled with a diligent work ethic and excellent time management skills