Marketing Leader Job Description
Marketing Leader Duties & Responsibilities
To write an effective marketing leader job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing leader job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Leader Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Leader
List any licenses or certifications required by the position: PMP, AIRS, ASB, RT, CFA
Education for Marketing Leader
Typically a job would require a certain level of education.
Employers hiring for the marketing leader job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Communications, Engineering, Education, Technology, Computer Science, Communication
Skills for Marketing Leader
Desired skills for marketing leader include:
Desired experience for marketing leader includes:
Marketing Leader Examples
Marketing Leader Job Description
- Partner with Sales and Product Management teams to provide support with managing channel relationships and customer demands by serving as the main point of contact for assigned vertical market
- Communicate project status to key marketing stakeholders to obtain critical decisions and guidance, and ensure marketing system material is on target to launch on time
- Organize and facilitate management planning meetings for large scale launches to determine material impacted, positioning and major milestone dates and present information marketing department project kick-off meeting
- Develop, distribute and gather completed post implementation project surveys, review lessons learned with marketing management and share with marketing project team and adjust boilerplate project plan as needed
- Partner with Strategic Relationship Management, Product, Investment and PMO to determine firm due diligence date and material needed
- Establish digital metrics
- Reporting to the Marketing Solutions, SVP, this role is responsible for managing Compliance within all SYF Marketing segments by leading a team of business continuity, governance and surveillance professionals
- The Marketing Excellence Leader will provide leadership, and a centralized view, of the function’s process controls and surveillance in place to comply with regulations and legislation relating to our business and of measures to ensure that the SYF Code of Conduct standards of integrity are fully embedded in the culture of the function
- Provide governance and surveillance advice to Marketing business initiatives, programs and projects
- Drive effective identification and management of compliance and control risks across all segments, provide solutions, and assist in the resolution
- Ability to lead with influence and have a broad business perspective to align Marketing's goals and objectives
- Ability to identify, track and see issues through to resolution, relying on corporate savvy and influencing skills to accomplish
- Ability to work with minimal supervision in an extremely fast paced environment
- Proven organizational skills and experience with operational efficiency projects
- Ability to see big picture and determine overlaps in addition to diving into the details
- Ensure significant risks are promptly escalated to the appropriate level of senior management as appropriate
Marketing Leader Job Description
- Play an active role in the campaign execution along with sales, marketing and application engineering teams in the region, across the full value chain of idealization through to validation, targeting, pipeline generation and enabling eventual orders
- Drive the function to embed effective tools, systems and controls for analyzing and monitoring regulatory risks
- Raise marketing regulatory awareness through a robust training and awareness program
- Establish effective relationships with all operational areas
- Lead the development of strategic surveillance reviews in business initiatives and initiate risk based monitoring by leveraging EWRs
- Identify appropriate management information to proactively monitor from a first line of defense standpoint the achievement of compliance and control within the function
- Oversight of Business Privacy policies
- Partner with Compliance Team to provide key business support and guidance in preparation for, during and after exams and reviews
- Evaluate wing to wing marketing processes and ensure compliance, creating & documenting playbooks for marketing teams to leverage
- Plan, create and manage all campaigns/activities throughout the event lifecycle
- Become a “super user” for relevant marketing tools and systems
- Develop understanding of online marketing best practice and advise business contacts as required
- Create, update and maintain the web presence via various systems
- Creation and management of relevant e-mail marketing collateral
- Advise as necessary with regard to requirements gathering, release testing, technical feasibility and project planning
- Analysis of various channels with a view to increasing relevant conversions/actions
Marketing Leader Job Description
- Design and implement back-end systems to streamline e-marketing workflows
- Supervision and management of local e-marketing team and ability to coach non-technical staff
- Ensure engagement of new clients & appropriate routes
- Apply qualitative and quantitative techniques to interpret the data
- Develop and manage the digital analytics strategy and roadmap
- Partner with Market Insight Team to analyze big data sets to drive propensity models
- Analyze the marketing events map done, plan the next one in coordination with business trends
- Working with product and global marketing to identify events and PR activities required for execution of growth objectives adapting these to local market needs as necessary
- Understanding customer’s needs values and benefits sought for the product/service offering
- Monitoring metrics and operating mechanisms to ensure achievement of business objectives
- Strong communication and synthesising skills
- Analytical reasoning – analysing and interpreting complex information using defined techniques
- Experience in Pharmaceutical research experience including auditing experience especially in pharmacovigilance audits
- Knowledge and/or awareness of all applicable regulations and guidances related to global and regional/local pharmacovigilance requirements
- Customer Focus – Track record in delivering deeply researched and considered insights and strategies on customer needs and wants
- Assists in developing the department's strategic plan, which addresses critical issues in the marketing and communications area
Marketing Leader Job Description
- Assist in the development and execution of the hotels’ yearly Marketing & Communications plan in conjunction with the Director of Sales & Marketing and Director of Marketing Communications to support all revenue streams (Rooms, Food & Beverage)
- Owns and leads strategic marketing for Home Center business and collaborates with sales team to develop marketing strategies to support key initiatives that are consistent with each Home Center customer
- Define assigned verticals
- Shape the 1-3-5 year business and marketing plans by capturing and including voice of customer from end-users and channel partners
- Connect with Development/Engineering and Marketing Communications to plan regional marketing plans and manage execution accordingly
- Digital – define and execute a digital strategy across the marketing and communications plan
- Content strategy – working closely with the Content Managing Editor for the country and subject matter experts to define and deliver a content strategy for the country that delivers against the marketing plan which incorporates customer/ segment plans
- PR – determine strategy and execution of PR and internal communication that support overall content and customer plans
- Revenue marketing – deliver the SQL and bookings targets
- Coordinate and execute projects for lead generation such as webcasts, seminars, trade shows, conferences
- Able to thrive and problem solve under tight deadlines, work well both independently in team environment
- Provides strong, effective and highly visible leadership to the Marketing and Communications team in order to capitalize on the full potential of this most critical resource
- Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization
- Manages the use of external resources as they pertain to the marketing and communications function
- 2 years+ of Digital Marketing and People Management experience required
- Formal marketing degree
Marketing Leader Job Description
- Transform how we engage with all audiences, by maintaining a highly visible PR and web strategy
- Maintain and update lead/contact database
- Campaign to include a broad range of themes – Analytics tools, training, digital campaigns, market analysis/targeting of end users, value proposition/collateral development, financing solutions, conferences/events participation and organization
- Portfolio Strategy and Prioritization -- Portfolio and product opportunity analysis
- Opportunity assessments -- Use analytical data sources and an understanding of market dynamics to make strong investment decisions to accelerate launch trajectory
- Product Strategy Development -- Input to Product Strategic Plan, based on clear customer insights and robust market analysis
- Business Policy and Compliance -- Understand how to operate and adhere to policy within the regulatory environment with the goal of maximizing product opportunity
- Customer Insight -- Gather insights on consumer/patient behavior that lead to opportunities for creating competitive advantage and support the needs of our patients in a meaningful way
- Key Performance Indicators - Analyze and interpret brand opportunities on key performance indicators and providing insightful tactics on how to maximize KPIs in launch preparation
- Project Management - Organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
- Strong understanding of the creative process
- Extensive experience in planning, implementing and evaluating digital brand engagement initiatives deployed using social technologies and platforms
- Ten years experience in B2B Marketing roles – particularly in SMB and partner situations
- Strong Marketing Services background
- Brand custodian - Plan & executes brand-level marketing, including advertising, promotions, sponsorships
- Translate and adapt global digital strategy and direction for regional application, working with local country teams to execute flawlessly