Lifecycle Marketing Manager Job Description
Lifecycle marketing manager
provides project and program specific direction for HTML and CSS coding while keeping to CNB standards and guidelines.
Lifecycle Marketing Manager Duties & Responsibilities
To write an effective lifecycle marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included lifecycle marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Build the lifecycle strategy with the Sr
Drive business requirements and prioritization of service enhancements/programs designed to strengthen our retention rate
Manage the workflow with cross-functional teams including email, retargeted display ads, social, video, blogs, and merchandising/promo manager
Collaborate with Origin Product Development throughout the production process to ensure initiatives are designed and to enable tracking and optimization
Lead multi-channel tactics to promote engagement, retention and loyalty across email marketing, mobile communication, and on-channel messaging & advertising
Increase content consumption and improve Customer Lifetime Value through flawless execution of content marketing campaigns (announcing new content, promoting featured/seasonal content), lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs), and loyalty programs
Own mobile communication strategy via push notifications and mobile in-app messaging to drive video consumption, product engagement and upsell/cross-sell users
Own on-channel marketing campaigns via on-site & in-app video advertising and product messaging/communication across all apps to drive video consumption, product engagement and upsell/cross-sell users
Lead strategy development, creative brainstorming, copy writing, implementation, execution and on-going optimization for all campaigns and marketing channels
Conduct AB testing and analysis on all campaign performance, communicate results effectively to the team and draw actionable conclusions
Lifecycle Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Lifecycle Marketing Manager
List any licenses or certifications required by the position: AWS
Education for Lifecycle Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the lifecycle marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Finance, Economics, Technical, Engineering, Advertising
Skills for Lifecycle Marketing Manager
Desired skills for lifecycle marketing manager include:
HTML / CSS
SQL
Gaming industry and of the PC gaming will be prioritized
HTML
ACS Adobe tools
CSS
Current trends and history in music
Customer segmentation
Deliverability and CAN-SPAM laws
Digital music
Desired experience for lifecycle marketing manager includes:
Comfort with an evolving structure that encourages learning and growth
You have 4+ years of experience in Email Marketing management with a focus on content, and conversion optimization
You have hands-on experience and proven track record of managing all aspects of email campaigns from creation to delivery
You have knowledge of major email service providers, and best practices around CAN-SPAM
You have a proven background in overseeing technical integrations and working with product and development teams to build effective and efficient email campaigns
Very strong ability to influence people at all levels of the organization
Lifecycle Marketing Manager Examples
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Lifecycle Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of lifecycle marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for lifecycle marketing manager
- Holistically educate cardholders on use of the product, value proposition and all associated benefits
- Leads digital and e-commerce channel strategy and execution for lifecycle
- Evolve program across all relevant platforms and channels, reaching the customers where they respond
- Direct mail, email, statement insert, reward issuance, e-Service platform, e-commerce, digital display, social
- Partner closely with internal and external data teams to identify opportunities and optimize campaigns
- Collaborates and able to work with dynamic internal and external partners in the development of both creative and technical execution of campaigns
- Analyzes and supports data to inform hindsight, file circulation and go-forward strategy
- Helps flow of data and information between Enterprise Portfolio Development and brand teams, including list circulation and segmentation
- Partners with GCP Finance and Analytics team on offer strategies, including business objectives, reviewing ROI, ROAS, CLTV and identifying target audiences, communication vehicles, and appropriate timing
- Creates testing strategy with clear objectives for measurement and brand impact, develops a culture of test and learn, champion and challenger
Qualifications for lifecycle marketing manager
- Bachelor’s Degree, preferably in Marketing and/or Business
- Familiarity with digital advertising and ad serving
- Develop both targeted and triggered lifecycle campaigns to fulfill engagement and acquisition objectives
- Drive innovation and efficiencies across established (email, in-game) and emerging (push-notes, SMS) channels, ensuring that these channels work in synch with acquisition media campaigns
- Develop strategies to increase contactability within EA’s player-base
- Support overarching go to market strategy with integrated communication plans, driving to match content to audience and opportunity
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Lifecycle Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a lifecycle marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for lifecycle marketing manager
- Deliver on these activities in order to enable the Senior Marketing Manager to develop early product concepts/positioning development, commercial leadership for the Research and Development teams, and the appropriate go-to-market considerations and strategies involving life-cycle management, market access, competitive strategy and customer experience through the buying process
- Apply deep focus and strong project management expertise, “can do” attitude
- Utilize strong technical skills to accomplish the tasks and strong communication/interpersonal skills to work within a complex matrix of functions, that will include R&D, Market Insights, Quality, Supply Chain, Platform Leadership team and other sales and marketing organizations
- Other duties will be assigned as needed based on business need and priority
- Provide direction to internal and external creative resources to develop new, multi-channel, marketing materials
- Develop high quality customer-facing collateral including brochures, briefs, articles, blog entries, infographics, white papers, videos, pocasts and more
- Demonstrate ability to work at a strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and optimizing campaigns, managing marketing campaign execution, analyzing traffic data and solving problems)
- Support the development of the tech stack/infrastructure to support the acquisitions and engagement programs
- Build a body of knowledge on social / digital/ email performance with the objectives of informing future decisions on content, partners and strategies contributing to thought leadership
- Driving growth to our 3rd Party partners from multiple sources, including offline channels, free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
Qualifications for lifecycle marketing manager
- Manage the creation and execution of global campaigns across multiple channels, with a focus on email
- Ensure all campaigns are delivered on time, to the correct audience with the best possible consumer journey
- Brief data teams to ensure we are targeting the right audience with the right content
- Build strong relationships with product marketing, comms, media, territory marketing leads, creative, cross-functional teams and 3rd party suppliers
- Support territories with localization and live testing as required
- Partner with analytics teams as required
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Lifecycle Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of lifecycle marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for lifecycle marketing manager
- Strong analytical approach to attribution funnel metrics measurement and campaign performance
- Develop data-driven customer insights that are actionable and impactful
- Deep understanding of our partners and customers, with obsessive understanding of new products, trends, and opportunities
- Manage end-to-end development and execution of email campaigns
- Perform quality control checks on email campaigns to ensure stability of templates across client/browser/device combinations
- Ensure timely communication with key stakeholders on email program execution timeline & expectations
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
- Offer day-to-day operational support to the lifecycle marketing team
- Conducts continuous testing, analysing and optimizing target criteria, content, forms, to improve KPIs (ex
- Drive creative design and coordinate campaign deliverables with internal and external resources to support the brand
Qualifications for lifecycle marketing manager
- 3+ years of experience in a similar role, direct marketing, email marketing, and/or CRM
- Experience in developing and executing successful ROI-driven marketing campaigns, from brief to deployment
- Analytical - Comfortable with numbers
- Videogame interest/experience
- Strong managerial (cost) accounting skills
- Demonstrates self-confidence, energy and comfort working in & bringing structure to ambiguous situations
4
Lifecycle Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of lifecycle marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for lifecycle marketing manager
- Help drive sales enablement throughout each world area by working with key internal marketing and sales contacts, providing the latest messaging and marketing materials for Lifecycle Services related programs
- Develop and execute communication programs including managing the program scope, cost, and schedule of programs
- Promote market position with consistency and clarity and determine access to target market through advertising, web design, permission marketing and other media
- Create metrics that measure program effectiveness to report to brand stakeholders and drive continuous improvement in programs
- Represent Process Systems and Solutions on the Lifecycle Services Marketing Leadership Team
- Identify and apply best practices to measure, analyze, test and suggest improvements to lifecycle marketing program performance
- Internally motivated and enjoy working independently, collaboratively, in a team environment
- Potential to own less visible (but still critical) promotion strategy
- Manage marketing investment and report on budget vs
- Ability to understand and report on deliverability and inboxing and make tactical day-to-day decisions long term strategies based on ISP and ESP changes in the industry
Qualifications for lifecycle marketing manager
- Experience with Micro-strategy, Omniture, or other reporting software a plus
- Bachelor Degree in Business-related field required, preferably Marketing
- Manage the creation and execution of global lifecycle and live service campaigns across multiple channels, with a focus on email
- Build strong relationships with cross-functional teams and 3rd party suppliers
- College or University Undergraduate Degree
- Consistent track record of developing highly collaborative cross-functional relationships and influencing a cross-functional team
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Lifecycle Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a lifecycle marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for lifecycle marketing manager
- Deliver projects on time, on budget and meeting revenue goals
- Conduct performance appraisals, coach and develop staff, hold accountability meetings, conduct team performance meetings, perform employee observations, maintain a manager action plan, maintain a low performer action plan, ensure cross training/back-up is available, implement succession planning, ensure all staff comply with compliance requirements, successfully exercise the usual authority of a manager
- Exhibit a passion for innovation, tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term
- Develop and execute the customer experience & lifecycle program of work across multiple customer touch points including email, web and support channels
- Develop a campaign roadmap for across offerings and platforms and delivering on relevant targets
- Champion the customer experience and journey, partnering with internal stakeholders to optimize the holistic customer experience
- Leverage insights and data to develop deep customer empathy and develop segmentation to identify the biggest opportunities to drive customer engagement
- Identify and incorporate internal and external best practices to develop a customer lifecycle program of work and lead experimentation to deliver big outcomes
- Deliver highly relevant and personalized experiences to our customers
- Leverage global best practices to deeply embed our customers into our product to drive active usage and stickiness
Qualifications for lifecycle marketing manager
- Adaptable and can thrive in a rapidly changing environment with a high level of ambiguity
- Own the development and management of global lifecycles and live service campaigns across multiple channels, with a focus on email
- Consistently partners with cross-departmental leads to create innovative solutions to impact business results
- Advanced level PowerPoint and Excel required
- 8-10 year of experience in email marketing, lead nurturing, marketing automation, and web analytics
- Subject matter expert in email marketing, marketing automation, and Salesforce (Eloqua, Marketo, ExactTarget)