Shopper Marketing Manager Job Description
Shopper marketing manager
provides insight and initiatives to marketing and sales team by analyzing account and area sales performance, shopper insight, and Retail Measurement Study data.
Shopper Marketing Manager Duties & Responsibilities
To write an effective shopper marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included shopper marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Use Nielsen/IRI tools to analyze syndicated data to identify opportunities and risks to the business and recommend solutions to address
Use IRI tools to analyze syndicated data to identify opportunities and risks to the business and recommend solutions to address
Create, or customize, programs that help drive traffic, loyalty, conversion and basket size
Leverage system for shopper data processing, analysis and interpretation in support of the above
Disseminate this knowledge base within the organization, and make sure it is embedded in the early phases of each plan
Ensure appropriate knowledge management and transfer in the specific area
Apply shopper knowledge to relevant occasions and channels
Utilize existing consumer, shopper and customer tools to understand the shopper
Work closely with the Key Account Managers and the Data analytics managers to ensure timely evaluation of the activities and share the results and the learning internally and with the customers
Develop the look of success per customer and format based on shopper and consumer insights linked to customer strategies
Shopper Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Shopper Marketing Manager
List any licenses or certifications required by the position: PMP, CPM, PMI
Education for Shopper Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the shopper marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Business/Administration, Graduate, Economics, Finance, Business/Management, Management
Skills for Shopper Marketing Manager
Desired skills for shopper marketing manager include:
Retail channels and account specific marketing
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Brand Management
CPG customer’s business and priorities
Excel
French language
Sales and Retail Marketing
Syndicated data
Their key shopper segments
Commercial timelines
Desired experience for shopper marketing manager includes:
Project management, task orientation and focus on deliver results
Shopper knowledge
Team-building abilities to bring together key stakeholders
Coca-Cola bottling system knowledge
5 years preferably within the System
Commercial Strategy manager
Shopper Marketing Manager Examples
1
Shopper Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a shopper marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for shopper marketing manager
- Identify strategic marketing opportunities and lead program design execution for assigned Channel Customers
- Partner with external customers to develop shopper programs that align with both customer objectives internal sales and brand team goals
- Works closely with marketing, the commercial team and bottler to ensure that the shopper insights are translated to robust strategies and tactics linked to specific metrics
- Work closely with commercial team and S&I to ensure timely evaluation of the activities and share the results and the learning internally and with the customers
- Work closely with S&I to leverage customer data and insights
- Optimize range, assortment, shelf and placement (incl
- Develop compelling selling stories to customers
- Large portfolio but focus on selected brands in the categories of Baby, SanPro, Oral Care , Beauty and OTC
- Implement Regional programming model working closely with Customer Sales Leads and Program Team counterparts to land programs that drive brand/portfolio growth and leverage latest technologies, digital/social media, to engage/convert Albertsons shoppers
- Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs
Qualifications for shopper marketing manager
- KA Manager
- Winnig and collaborative attititude
- In charge of the UK retailer differentiation plan
- Develop concept sell for the trade and retailer meetings
- Bachelor degree or above, any professional
- Ability to think both conceptually and practically
2
Shopper Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a shopper marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for shopper marketing manager
- Understands and applies Shopper, Consumer and Industry insights using Nielsen Nitro, Nielsen Household Panel, Spectra, shopper card data (84.51, CVS Extra Care, ) and other market research (Custom Shopper Research, A&Us, Marketing Mix Model, NPD Concept testing)
- Works with TL and Shopper Insight team to identify understand new measurement and insight opportunities (vendor assessment, new skillset requirements)
- Ability to think both creatively and practically
- Develop and implement annual trade promotion plans with key customers and channels– will own consolidated customer marketing plan
- Understand the business model of key customers and how to leverage internal processes to drive opportunity for Royal Canin
- Support the development of the trade selling story at key accounts
- Support development and introduction of new products, product news, new packaging
- Analysis of marketing objectives, strategies and tactics consistent with financial, volume and sales goals
- Translate consumer/shopper insights into actionable brand opportunities at strategic accounts
- Develop and defines the material needed by the sales force in order to increase brand awareness and educate stakeholders on our products
Qualifications for shopper marketing manager
- BS/BA in relevant field, Marketing/Business Administration preferred
- Maximize the effectiveness of marketing investments through a rigorous ROI and post program analysis process
- Be a strong cross functional team partner to the national sales lead, with the ability to problem solve and capitalize on incremental opportunities
- Work collaboratively with creative activation manager by providing the individual creative briefs and work plan timelines to enable execution excellence and program efficiencies
- Balance the priorities of the customers and Company’s key stakeholders to provide win-win solutions
- Over 5 years of Shopper Marketing and/or Consumer Marketing experience in FMCG
3
Shopper Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of shopper marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for shopper marketing manager
- Execute ongoing engagement programs like CRM
- Executing national programs and lead local retail environment/customer programs aligned to the brand strategies
- Work closely with the Lead Shopper Marketer and CDT leader to develop the shopper marketing plans for their RE/customer
- Research shopper & category trends
- Drive the development and execution of the shopper marketing annual plan and budget in line with the commercial strategy, brand strategies, and customer strategies
- Drive the retailer relationships across all channels, and business development with the category marketing contacts for those customers
- Ensure the plans maximize ROI by customer
- Work cross functionally with the brand team, commercial strategy and account teams to ensure the plans are aligned and fully maximized
- Coach and develop junior members of the team
- Consult on the development of the Trade Advert strategy and annual plan
Qualifications for shopper marketing manager
- Discuss/Coordinate with Sales & Logistics for final delivery of BTL materials (Size, Q'ty, Bundle & Packing)
- Manage various agencies to create competive deliverables with strict timeline management KPI
- Annual Financial Targets (Sales, Integrated Sales Margin)
- KPIs defined for In-Store Excellece
- Effectiveness of Promotions and other Shopper Marketing initiatives (ROI)
- University graduate (MBA/master’s degree is a plus)
4
Shopper Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of shopper marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for shopper marketing manager
- Partner with Category Management and Shopper Insights to drive category growth recommendations
- Manage the shopper marketing budget and shopper agency deliverables at the customer level
- Partner with Revenue Growth Management, Shopper Insights and Finance to drive continuous improvement of lift levels and promotional efficiency
- Bring external thought to the team about best practices in shopper marketing
- Have the responsibility of further developing the Trade marketing strategy for Turkey
- Leads the development of shopper marketing programs that are insights-driven and align with brand objectives and Customer joint business plan (JBP) strategies
- Educating and driving best practices for digital media strategy across the DX team
- Partnering with Insights 3rd party vendors to spearhead new digital capabilities
- Transformational leadership experience while driving digital strategy collaboration and education across the full DX organization
- Critical influencing skills working in a great team environment amongst teams across all three US Headquarters locations
Qualifications for shopper marketing manager
- Results oriented with the ability to operation with a sense of urgency in a fast-paced environment
- Undergraduate degree (Bachelors or 4 year) in Marketing or related field, MBA a plus
- Understanding of promotional tactics and various marketing vehicles such ranging from digital, coupons, print, sponsorships, media and more
- MBA with concentration in Mktg
- 8+ years in marketing and/or marketing services role with shopper marketing experience preferred
- Ability to work effectively across JPMC organization and assume leadership roles to drive results
5
Shopper Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of shopper marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for shopper marketing manager
- Work with your category team to develop a clear vision for the soft drinks category, creating a framework for growth, with a clear & relevant category strategy for your key customers & environments
- Work in collaboration with key accounts, RGM and other Ops Marketing functions, to ensure alignment and execution against the category and brand strategies
- Help drive the annual digital calendar of brand activations and activity to support the overall strategy
- Partner with the internal Sales and Marketing teams to ensure all new product launches are executed on-time and meet pre-defined digital standards
- Attend retail partner meetings with sales teams to present digital marketing opportunities
- Conduct regular site audits of retail partner websites and digital programs to check for brand messaging and alignment, product availability, pricing, promotion, and product information
- Work with the appliance and beverage commercialization teams to develop online retailer toolkits to drive messaging on retailer digital properties
- Act as the project leader to identify and engage internal and external teams required to support each online retail promotion and program, from identifying concept/opportunity to writing a brief and acting as project manager through successful implementation
- Perform external quality assurance (QA) on all digital programs executed with online retail partners
- Manage all syndicated channel content via 3rd party vendors (i.e., WebCollage)
Qualifications for shopper marketing manager
- Experience/comfort establishing external relationships - , w other CPG companies
- Strategic thinking and strong inter-personal skills to drive external (merchant and agency) and internal decisions
- Demonstrated that you can think conceptually from a broad business perspective considering both strategic operational aspects
- Prior exp leveraging consumer insights to develop effective marketing programs and campaigns
- Advanced marketing skills/experience
- Generates creative solutions to work situations