Customer Marketing Manager Job Description
Customer Marketing Manager Duties & Responsibilities
To write an effective customer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included customer marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Customer Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Marketing Manager
List any licenses or certifications required by the position: PMP, AWS, PM, AIFP, PPC, PMI
Education for Customer Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the customer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Economics, Management, Finance, Advertising
Skills for Customer Marketing Manager
Desired skills for customer marketing manager include:
Desired experience for customer marketing manager includes:
Customer Marketing Manager Examples
Customer Marketing Manager Job Description
- Effectively utilize various research sources (primary and secondary) first-hand experience to unlock key insights and opportunities with key customers and distributors
- Analyze competitors’ and other industry websites and campaigns to identify improvement opportunities
- Liaise with the Acquisition Marketing team to develop integrated marketing strategies
- Communicate with internal departments to implement improvements and solve any issues
- Alongside the Customer Marketing Director identify KPI’s that measure the customers satisfaction, loyalty, advocacy customer self help in-life around support and wellness
- Leads the effort to develop, write, execute, measure and optimize customer communications efforts, primarily in support of customer-impacting enhancements by the Product Management, Product and Vertical Marketing and CX teams
- Writes clear and concise customer communications that support our best-in-class customer experience and our company brand and message strategy
- Active participant in cross functional teams for each enhancement project
- Customizes these communications around the unique needs of key vertical customers as appropriate
- Propagates these communications across other tactics, such as email templates for individual seller use, as appropriate
- B2B marketing, and a clear interest in the latest B2B marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation)
- Solid Digital Marketing experience and proficiency in the most popular channels and tools
- Understands B2B marketing best practices including content marketing, email marketing, and marketing automation
- Strong detail orientation and project management acumen, comfortable documenting and creating new processes
- Excellent interpersonal, communication, teamwork, presentation, and project management skills required
- Self-motivated, energetic, positive outlook, enthusiastic, confident and assertive
Customer Marketing Manager Job Description
- Communicate lessons learned and share best practices across teams in post mortem analysis
- Deliver internal presentations and external trade communications
- Engage in written and speaking opportunities with varying levels of audience types and meeting formats
- Leverage relationships with the functional areas of demand planning, supply planning, and logistics execution
- Partner closely with product teams to provide insights into our customers and inform product testing and launch decisions
- Own feature launches, including messaging, communication and adoption plan
- Drive qualitative and quantitative research with our customers to understand who they are, their needs and their behaviors to inform marketing and product decisions
- Manage program execution against committed timelines and within budget
- Analyze, identify and lead incremental and breakthrough growth opportunities in the region
- Develop powerful launch plans to ensure NPI success in the region
- Relevant experience in Marketing, (CCSD) sales or key accounts within FMCG
- Team Player, independent and self-driven
- Familiarity with relevant products/services/solution offering categories in technology company
- Ad negotiation and buying
- Basic design
- At least 3 years of trade marketing background
Customer Marketing Manager Job Description
- Measure and forecast business impact
- Map out the enterprise customer lifecycle strategy from soup to nuts
- Be the voice of the customer internally
- Plan on-site awareness blitzes, trainings, events, and strategy sessions with our top customers
- Own the Enterprise CRM strategy
- Arm account owners with customer-facing collateral, thought leadership, and product documentation
- Analyze customer data and turn that data into actionable programs to reverse churn and accelerate spend
- Design the customer experience at our annual Work Without Limits Executive Summit
- Together with comms, run customer research studies and/or surveys
- Together with comms, build out the enterprise customer reference program
- Work with the data team to agree the data segments, providing clear, well written data briefs with clear suppressions
- Work with BT.com to create simple solutions to which allow our customers to interact and engage with us in a faster and simpler way
- Take ownership of providing call & traffic forecasts for the campaigns delivered and taking accountability for the response rates and sales delivered on the back of the campaign
- Taking ownership for campaign results, creating insightful closure reports to be shared up to GM level in the Marketing and Commercial Teams and which should enable Commercial Managers to make decisions on campaign recommendations
- Marketing and / or Commercial experience
- Proven experience in medium scale BTL campaigns using EM, DM and digital
Customer Marketing Manager Job Description
- Build extensive knowledge in defined segment group of customers, including appropriate product and solution areas and develop expertise with industry, product, partners and competitors
- Partner with engagement services and the digital marketing team to understand and enhance the customer journey
- Create effective support materials that serve one to many – multiple markets, audiences, products
- Manage strategic marketing plans that help engagement services exceed their goals for creating awareness, improving usage, driving renewals
- Develop and implement a process to obtain, vet, and create internal marketing requests such as templates, tip sheets, videos, and presentations
- Manage projects from ideation through deployment and measurement, including design, copywriting, copy editing, proofreading, and managing creative resources (artists, copywriters, printers, ) to ensure creative concept is adhered to and schedules are met
- Develop an automated library of strategic marketing materials that help customers market their resources to end-users, including library patrons and students
- Ensure innovative and integrated marketing campaigns by staying informed of marketing communication trends
- Analyze all available information to make data-driven decisions that yield the highest return
- Expand role as needs and opportunities associate with this position arise
- Customer centric interest and tendencies
- Familiarity with B2B marketing, lead generation, and sales process space
- Resilient, need to have optimism and passion to continually focus and achieve goals
- Comfort with a fast-paced, dynamic, start-up environment
- An inclination toward measurement
- BS degree in Marketing, Business or related field from an accredited institution
Customer Marketing Manager Job Description
- Define and develop the plan to ensure its meeting the needs of all stakeholders
- Work with the customer plan exec to ensure all key information is captured accurately
- Be the go to person in Marketing to understand what is happening, when and what needs to happen in which order, for the customer plan to be delivered
- Update and maintain the customer themes, marketing focus area, lead ATL and instore campaigns so they are accurate for all stakeholders each week
- Working closely with the Marketing finance team to ensure that the customer plan is delivering against commercial objectives
- Working through and establishing the right balance between the plan being confidential however also being used as a tool to engage others across the business
- Proactively establishing relationships with the key teams to ensure our customer plan is kept up to date and accurate for all areas, including all MBP’s, Props, Campaign Management, D&D, Ent’s Retail opts and Space and formats
- Manage the change control process and ensure we have engaged stakeholders where necessary
- Work through and establish ways of working with the new customer traffic control exec and how we integrate this with the overall customer plan governance process
- Establish contingency planning process, so it is part of our BAU marketing gate process
- Commercial & Marketing experience
- Great CRM experience, with the ability to handle complex data sets and deliver eCRM campaigns
- Proven experience of delivering large scale, multiple segment campaigns to a customer base of over 10m households
- Ability to synthesise complex commercial requirements into clear and simple customer communications
- Major retail industry experience highly desirable
- 2+ years in a consumer product marketing role in tech (working with cross functional partners to provide consumer insights and support product launches, communications, and content)