Consumer Research Resume Samples

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R Lindgren

Ruben

Lindgren

104 Maggio Knoll

Detroit

+1 (555) 438 3330

104 Maggio Knoll

Detroit

Phone

p +1 (555) 438 3330

Experience Experience

Philadelphia, PA

Consumer Research Analyst

Philadelphia, PA

Johnson, Franecki and Conn

Philadelphia, PA

Consumer Research Analyst

Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
Objectively represents the voice of the consumer at all times
Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients

Detroit, MI

Sensory & Consumer Research Analyst

Detroit, MI

Douglas, Wyman and McClure

Detroit, MI

Sensory & Consumer Research Analyst

Establishes effective and efficient procedures for getting work done
Facilitates product cuttings with cross-functional work groups including Own Brand, OBQA and Procurement
Develops methodologies and scorecards for sensory research and simple consumer research
Executes the different types of sensory and consumer research tests
Working knowledge of SAS or other statistical analysis software
Knowledge of best practices to develop research methodologies for sensory research and market research
Coordinates product acquisition and product handling instructions

present

Houston, TX

Manager, Consumer Research

Houston, TX

Gutkowski-Wiegand

present

Houston, TX

Manager, Consumer Research

present

Coordinate and work with research suppliers on key research projects with regard to sampling, fieldwork, quality control, quota management, etc
Develop strong working relationships among key stakeholders across multiple business units
Collaborate and assist with design and development of online questionnaires
Manage primary research projects including vendor RFP process, vendor selection, lead design and manage vendors
Develop internal client relationships to communicate/interpret business issues
Participate in short term and long term strategic planning for consumer research initiatives across businesses
Develop presentations, charts and graphs from raw data to answer business questions

Education Education

Bachelor’s Degree in Research

Kean University

Bachelor’s Degree in Research

Skills Skills

Utilizes research best practices in order to employ traditional and innovative solutions to generate actionable insights
Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
Objectively represents the voice of the consumer at all times
Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
Manages research vendor relationships and ensures the appropriate testing methodology is conducted
Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
Interpret results and provide appropriate recommendations to project team

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Consumer Research Sector Head Resume Examples & Samples

Prepares research reports including company overview, industry and competitive analysis, credit analysis, convertible structure risk profile overview, equity valuation and other relevant information based on macro, company fundamental and quantitative factors
Monitors sector performance and holdings relative to investment objectives, benchmarks and firm macro-economic outlook
CFA, MBA and/or MS in Finance are preferred
Minimum 5 years of US Consumer sector experience
Convertible security experience is strongly preferred
Fixed income experience is strongly preferred

Consumer Research Resume Examples & Samples

Understanding of the business context to develop effective research projects that have the right balance of speed, robustness, cost and insight to meet the needs of the business
Work with stakeholder team leads to translate the learnings into practical/actionable ideas for further refinement and assessments
Lead, inspire and coach a team of experienced market research consultants
Lead and inspire a roster of external vendors, and ensure the price-quality equation
Advanced degree in Business Administration, Marketing, and/or Social Sciences
Prior experience in a similar role in a consumer centric company (Client or Agency-side, preferably both); 10+ years of market research experience
Demonstration of
Deep understanding of qualitative research (techniques and context for application)
Deep understanding of quantitative research including multivariate techniques - indicating ability to design ground up including construction of sample/weighting etc. and prescribing statistical techniques
Experience with communications/advertising development and evaluation (including digital properties), tracking (satisfaction/experience and brand/advertising), concept development/evaluation and market potential prediction, designing and analyzing behavioral and attitudinal studies, designing/analyzing attitudinal segmentation and personification
Assembling data/information from multiple sources to create a more compelling 'story' and yet distilling all of the information into sharply defined insights that inspire action
Demonstrated success in leading market research teams and converting insights into action
Working with/managing research suppliers and also personally undertaking foundational analyses and presentations to respond to business needs
Work experience that straddles client-side and research agency experience
Experience in Health Insurance or Health Care or or Financial or Consumer Packaged Goods setting
Ability to work with large data sets

Sector Head-international Consumer Research Resume Examples & Samples

Prepares research reports including company overview, industry and competitive analysis, valuation and other relevant information based on quantitative and fundamental factors
Monitors fundamental and technical targets for current and prospective holdings on a regular basis
Organizes and participates in strategy reviews with the research team
Monitors performance and holdings relative to investment objectives, benchmarks and firm macro-economic outlook
Assists in training, mentoring and development of more junior research analysts and portfolio administrators
Meets with internal portfolio specialists, clients, consultants, prospects to review investment processes, portfolio construction, individual positions, and performance
Bachelor’s degree required in Business, Finance, or other related area
Minimum 8 years of sector experience

Director, Consumer Research Resume Examples & Samples

Developing a deep understanding of the business and its strategies to develop a research program that has the right balance of agility, robustness, cost and insight to meet the needs of the business issues at hand
Work with Senior Leaders to translate the learnings into practical/actionable ideas for further refinement and assessments
Develop meta-analyses from the existing body of work - internal and external - to uncover relevant opportunities across the value chain to inspire business stakeholders
Lead and inspire a team of experienced market researchers
Provide thought leadership in marketing and market research
Be willing to work with multiple types and sources of data (quantitative and qualitative) from primary research, the business and secondary sources
Advanced degree in Marketing/Business/Social Sciences/Statistics
Prior experience in a similar role in a consumer centric company (Client or Agency-side, preferably both); 15+ years of experience market research
Master’s Degree of Business Administration
Experience in Health Care or Insurance or Financial or CPG setting

Consumer Research Strategist Resume Examples & Samples

Evaluates the Mpls- St Paul marketplace media expenditures and collaborates with sales managers on key categories and prospects
Performs in- depth analysis of data to best understand the targeted category and then identify opportunities for the category and specific advertisers to increase their market share.Identify how KARE can help and incorporate the benefits of our entire integrated product suite
Develops ‘thought leadership’ and “go to market strategy” for key categories
Correlates insights and category trends into potential implications for respective customers and communicates to sales managers and account executives alike
Collaborates with sales managers and account executives in customizing an insightful presentation for our customers
Participates in client presentations and insight meetings as an extension of the sales team

Director, Consumer Research Resume Examples & Samples

Manage a team of analysts to plan, research and write analyses of consumer sectors and companies
Plan our consumer research, choosing topics, designing and implementing appropriate research approaches for different topics and sectors (encompassing quantitative surveys, on-the-ground research and in-depth desk-based quantitative and qualitative research and analysis) and overseeing the analysis of the findings in the form of in-depth written reports in English
Carry out in-depth quantitative and qualitative research on listed companies via a combination of desk-based research, including survey and balance-sheet analysis, as well as reporting/on-the-ground research
Design survey questionnaires and coordinate with our Data Analyst, in-house researchers and survey vendors to implement surveys
Write up research findings in English for a specialist investor and corporate audience
Maintain up-to-date overall knowledge of China’s consumer market across a range of sectors and keep abreast of trends and developments
Where required, respond to client questions and communicate face-to-face, over the phone and via email with clients
Coordinate cross-sectoral research projects with other Directors and Heads of Research
Oversee the future development and expansion of our consumer research
When assigned by the Principal, act as a researcher or chief researcher on custom research projects

Senior Mgr, Consumer Research Resume Examples & Samples

Support the execution of research initiatives aligned with overall organizational strategic direction by analyzing corporate objectives and identifying research needs and opportunities
Translate strategic research needs into high detailed projects; prioritize workload, ensure high quality execution of projects and on-time, on budget completion
Within the Market Research Department, coordinate/manage project plans and timelines, resource allocation, and vendor management
Develop and enhance internal client relationships with top executives of each line of business to communicate/interpret business issues and design and translate effective research strategies in order to eliminate knowledge gaps
Lead in developing actionable research initiatives that drive and validate corporate vision and create positive change throughout the organization
Produce and present results and draw analytical insights from consumer research efforts and make recommendations to affect overall business direction
At least 6-8 years of experience in marketing research with customer-focused analytical experience including primary market research
Media/Cable experiences a plus, services industry preferred. Media or advertising research/agency or consulting experience a plus
Ability to develop, motivate and manage vendors
Required understanding of conducting large research projects and using multiple data sources including primary and secondary research to answer business questions
Ability to analyze and draw insights from a variety of primary and secondary research sources including; survey data, focus group information, and market metrics
Demonstrated experience in a cross-functional, consultative role building consensus and influencing others
Proficient in analytical tools, Microsoft Excel, Word, and Powerpoint. Experience in Tableau welcomed
Excellent communication and interpersonal skills required
MS or MBA in marketing, market research, or other analytically driven area a plus

Consumer Research Analyst Resume Examples & Samples

Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
Interacts collaboratively on a routine basis with Product Development, Clinical Evaluation and Marketing for needs assessment/test objectives
Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
Interpret results and provide appropriate recommendations to project team
Must be able to write, review, edit, and effectively communicate accurate and concise information regarding research results
Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients

Manager, Consumer Research Resume Examples & Samples

Partner with Sr. Director of Market Research and Vice President of Marketing Analytics to craft, execute and deliver on research agenda to drive business growth and answer key challenges
Develop the key insights from the ground up – ensuring alignment with overall organizational strategic direction by analyzing corporate objectives and identifying needs and opportunities
Translate strategic insight needs into detailed project deliverables; partner with internal and external resources to ensure high quality and on-time completion
Develop internal client relationships to communicate/interpret business issues
At least 4-5 years of experience in consumer insights with customer-focused analytical experience
Ability to analyze and draw insights from a variety of primary and secondary research sources including; survey data, focus group information, and market metrics. Alongside subscriber metrics and database generated KPI’s
Demonstrated experience in a cross-functional, consultative role
Proficient in analytical tools, Microsoft Excel, Word, and Powerpoint. Experience in Tableau and/or SPSS welcomed
Strong communication and interpersonal skills required
MS or graduate degree in quantitative field or MBA

Associate, Consumer Research Analyst Resume Examples & Samples

Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with under the supervision from their manager
Responsible for managing the executional aspects of the research process with regular managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
Impacts the business tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources with guidance as necessary)
Learns to utilize research best practices in order to employ traditional and innovative solutions to generate actionable insights
Objectively represents the voice of the consumer at all times
Assists manager in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
Interacts collaboratively on an as needed basis with Product Development, Clinical Evaluation and Marketing for project execution. Manages research vendor relationships and ensures the appropriate testing methodology is conducted under direction from manager
Observes and assists manager in the planning, execution and reporting of qualitative research and broader strategic studies
Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician. Interpret results and provide appropriate recommendations to project team for routine projects
Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports
Must have a minimum of 1 to 3 years of relevant consumer research experience or related consumer science, sensory or educational experience. Global experience not required but considered a big plus
Experience should include exposure to custom research techniques including a general understanding of both quantitative and qualitative approaches
Demonstrates strong analytical and communication skills
Should have strong project management skills, experience in engaging with internal clients and ability to manage multiple projects in a fast pace environment
BA/BS degree, or equivalent work related experience, most likely be in any of the following fields; social sciences, psychology, market research, business, marketing, statistics
A graduate degree is an advantage but not required

Manager, Consumer Research & Insights Resume Examples & Samples

Be the first point of contact for internal clients on projects and maintain comprehensive notes, demonstrating an ability to own client contact, define business objectives, and prescribe appropriate research techniques
Maintain organization and timelines among the internal team (with the ability and desire to learn how to manage both “up” and “down”),
Manage relationships with external vendors, including managing quality control, approving coding lists and providing clear instructions to vendors
Manage programming and fielding operations, including survey programming, analysis plan, and banners/tabs
Test survey links (including testing for spelling, grammar, and logic skips) prior to survey field
Ability to effectively tell a research story that delivers on defined research objectives
Creates and maintains a formal process to update and share findings with cross-functional partners on research results, opportunities for change/improvement, and next steps
In partnership with insights + analytics team and 3rd parties, create a proprietary internal research panel and define best practices for managing it
Must be able to exercise sound business judgment in managing multiple research projects and personnel responsibilities
Must be able to communicate research data/findings in a concise and salient manner that key stakeholders, including brand executives, can understand and decision off of
Takes a creative approach to project resolution
4-7 years of experience in, Marketing Research, Marketing, Business, Statistics or a related area
Strongly proficient in Microsoft Office including PowerPoint, Word, Excel, and Outlook
Experience in statistical tools [R, SAS, SPSS, XLSTAT] preferred
Able to contribute to a team environment yet work autonomously

Consumer Research Specialist Resume Examples & Samples

Able to write a brief, deal with suppliers, design discussion guides, appropriate samples/targets for each study, analyse and synthesize all research
Able to synthesise reports into actionable summaries with strong recommendations based on business objectives
Comfortable with engaging consumers one on one
Able to engage consumers to provide insight into their lives and beauty habits
Able to converse with consumers in their own language (vernacular)
Deep understanding of various projective techniques
Project management skills are key
Good understanding of AMPS (“All Media and Products Survey”)
Good understanding of the S.A landscape and consumers
Good understanding of the Sub-Saharan landscape and consumers
Ability to work on numerous projects at the same time
Ability to work in project mode, not only study by study: follow up and link studies together, per category
Strong understanding of research methodologies and analysis
Self-motivated and disciplined with a strong sense of work ethic
Ability to work in a team. And to build internal network with evaluation team World Wide, labs (as “clients”) as well as marketing teams
Going the extra mile to achieve results (i.e. field work attendance etc.)
Ability and willingness to mentor less experienced team members
Marketing or relevant degree coupled with experience in the research industry
3-5 years’ experience in a qualitative and quantitative research environment
Previously conducted research in Africa
Willing to travel to Sub-Saharan Africa
Highly computer literate – must have an advanced level of computer literacy
Comfortable with delivering presentations

Manager, Consumer Research Resume Examples & Samples

Design and implement proprietary quantitative surveys, providing detailed reports and actionable recommendations
Design and implement proprietary qualitative research including focus groups, IDI’s and ethnographies providing detailed reports and actionable recommendations
Present findings and research-backed recommendations to colleagues and senior management
Work closely with Analytics and Syndicated teams to generate deeper, integrated insights
Effectively make the case for research to inform business decisions, when appropriate
Develop strong working relationships among key stakeholders across multiple business units
Keep NYT up-to-date on the latest research methodologies and vendors
Distinguish valuable insights from general research findings, and persuasively and clearly present them in written communication and oral presentations
Share

Associate Consumer Research Manager Resume Examples & Samples

Supports the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
Impacts the business both strategically and tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
Utilizes research best practices in order to employ traditional and innovative solutions to generate actionable insights
Capable of planning, designing, and implementing qualitative exploratory, early idea screening, product development guidance testing and consumer product performance validation tests
Interacts collaboratively on a routine basis with New Technology, Consumer Product Design, White Space Innovation, Product Development, Clinical Evaluation, Package Engineering & Design and Marketing for project execution
Manages research vendor relationships and ensures the appropriate testing methodology is conducted
Must be able to interpret, write, review, edit, and effectively communicate accurate and concise information regarding research results
Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Video Editor) to make consumer testing more impactful and to create high quality reports and presentations
Must have a minimum of 3 to 5 years of relevant consumer research experience or related consumer science, sensory or educational experience. Global experience not required but considered a big plus
Experience should include experience in custom research techniques including a good understanding of both quantitative and qualitative approaches
Experience should include consumer packaged goods research or related field. Beauty experience a plus and passion for the beauty category
Demonstrates ability to manage the team through ambiguity to develop clear learning plans
Demonstrates strong consumer empathy and the ability to articulate what the consumer feels
Demonstrates strong creative, analytical and communication skills
BA/BS degree, and equivalent work related experience, most likely be in any of the following fields; social sciences, psychology, market research, business, marketing, statistics
Must be a team player with strong organizational and interpersonal skills

Associate Consumer Research Manager Resume Examples & Samples

Responsible for leading the Category Consumer Insight process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer understanding of category behaviors, brand positioning, and concept development
Responsible for analyzing key studies and informational resources both custom and syndicated such as Brand Health, Word of Mouth, Euromonitor, Mintel, A&U or other survey data
Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
Utilize research best practices in order to employ traditional and innovative solutions to generate actionable insights
Capable of planning and designing, and implementing consumer testing projects for brand concepts, competitive benchmarking and category strategy
Interact collaboratively on a routine basis with Global and Local Marketing, Product Development and Consumer Product Design for needs assessment/test objectives. Ensures the appropriate testing methodology is conducted
Observes, assists and beginning to lead the execution and reporting of qualitative research
Perform and/or supervise data tabulations and analyses of results using statistical programs or a consulting statistician. Interpret results and provide appropriate recommendations to project team
Write, review, edit, and effectively communicate accurate and concise information regarding research results
Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients
Suggest innovative techniques to analyze, track, mine, and utilize both current and historical data
BA/BS in social sciences/psychology/market research/business/marketing/statistic. Graduate degree is an advantage but not required
Approximately 3 - 5 years of marketing research experience is needed. Can be a combination of research supplier, ad agency and client side
No certification or license is needed. Cosmetology license a plus
Broad understanding of a range of qualitative and quantitative research techniques
Given the responsibilities of the Associate Manager, must have a working knowledge of a variety of other groups as necessary (e.g. marketing, advertising and R&D)

Consumer Research Analyst Resume Examples & Samples

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educatio
At least two (2) years of experience developing, administering and managing large and small scale surveys
Knowledge of surveying techniques and methodology

Consumer Research Analyst Resume Examples & Samples

Guest Experience Monitor (GEM) Program Management, Analysis, and Reporting
Manage the ongoing detailed reporting process for standard daily, monthly, and quarterly reports for all properties within the company
Meet with Guest Service Directors and VP’s of Hotel Operations at each property to gather desired reporting outputs
Design standard cross-property reports to fulfill overall company needs
Secure approval of proposed GEM reports with property stakeholders
Prepare and distribute monthly GEM key insights report for senior executives, including trend analysis and identifying reasons for changes over time. Respond to inquiries on these results
Manage the generation of recurrent Excel-based guest service performance dashboards, including metrics from post-stay surveys and social media review sites (e.g., TripAdvisor, Yelp)
Manage the design of the GEM reporting dashboard to ensure optimal functionality for the organization
Primary resource for analysis and support of hotel operations and marketing personnel on data interpretation and application towards actionable results
Maintain dialogue and relationships with key property employees and senior management to ensure cross property awareness and understanding of research results
Manage the GEM daily push report design and delivery process
Maintain the list of current outlets across our portfolio to ensure GEM survey is accurate
Run a weekly audit of marketability of recent guests, to serve both GEM and companywide interests
Conduct all phases of primary research through online surveys, including questionnaire design, survey programming, oversee data collection, results analysis, and reporting of insights
Act as liaison between MGM Resorts properties and third party research providers
Partner with other departments to ensure their survey needs are effectively met
Example of research projects: Convention/ conference groups satisfaction; Employee satisfaction; Casino/ hotel event satisfaction
Resolve daily maintenance issues with GEM data and/ or survey delivery/ collection process
Manage/ maintain all user accounts and permissions
Perform all other job related duties as requested
Bachelor’s Degree; preferably in business, marketing, statistics or related field
At least 2 years of experience in a general business role
Highly skilled in the use of MS Excel, including pivot tables, lookup statements, and advanced functions
Able to lead and mentor a team
Have interpersonal skills to deal effectively with all business contacts
Professional appearance and demeanor
Work varied shifts including weekends and holidays
Able to effectively communicate in English, in both written and oral forms

Global Consumer Research Manager Resume Examples & Samples

Determine most appropriate methodologies to answer clients objectives and address business questions
Design study protocols, survey questionnaires, and moderator guides
Moderate online and/or offline qualitative research
Analyze results, develop presentations and share insights and recommendations based on insights
Leverage social listening and other behavioral data analysis to augment or complement primary research findings as needed
Manage work flows and timelines for primary research studies
Stay current on market research methodologies, best practices and innovation
Work closely with internal stakeholders, including product, editorial, marketing and external clients including J& partners
Bachelor’s degree required, ideally with a focus in statistics or social sciences; MBA preferred
5 years of experience in market research (digital, publishing, healthcare, market research vendor experience preferred) required
Expertise in quantitative market research, data analysis, and reporting of findings required
Knowledge of SPSS or other statistical programs required
Experience with qualitative research (online focus groups, usability testing, or in-person qualitative research) required
Experience with online social listening tools a plus
Advanced Excel and PowerPoint skills required along with ability to create engaging presentations that tell a story with data
Strong communication, writing, and presentation skills
Experience presenting findings to external clientsMarket Research

Consumer Research Analyst Resume Examples & Samples

Minimum of 3 years' experience in the following
Some knowledge of database software (preferably Microsoft Dynamics, Salesforce, Access, etc.)(preferred)
Experience with statistical software such as SPSS, SAS, etc
Strong MS Office skills in Excel and Word
Demonstrated capacity for developing and understanding research strategy

Manager, Consumer Research Resume Examples & Samples

Collaborate and assist with design and development of online questionnaires
Coordinate and work with research suppliers on key research projects with regard to sampling, fieldwork, quality control, quota management, etc
Analyze and synthesize data using SPSS, Excel and other analytical tools to draw meaningful, actionable business insights
Develop presentations, charts and graphs from raw data to answer business questions
Participate in short term and long term strategic planning for consumer research initiatives across businesses
We’d like you to have BA or BS degree in something quantitative like Statistics, Math, Social Science etc. A graduate degree in a relevant field is a plus
At least 5+ years of hands on experience with consumer research, preferably at a market research supplier
Experience with a wide array of brand, marketing/advertising and consumer research methodologies
Experience in designing and writing online questionnaires
Strong analytical skills with hands-on experience in statistical analysis, as well as proficiency with statistical software packages (SPSS or R) or the ability to learn quickly
Strong attention to detail and ability to quality check at various stages of the research process to ensure accuracy
A motivated learner, who is willing to stay up to date with the latest research methodologies and skills
Online dating knowledge or experience a plus

Director, Consumer Research & Insights Resume Examples & Samples

8-10 years of progressive experience in qualitative and quantitative research methodologies and techniques. Focus group moderating experience a plus
Extensive understanding of traditional consumer research techniques, methodologies and best practices. Copy testing experience a plus
Experience on the client side translating business needs into research strategies, design, execution, analysis and presentation
Experienced working directly with consumer data in SPSS, SAS, etc. Track record of statistical analytics, modeling, segmentation experience
Strong interpersonal skills with the ability to work collaboratively within and across research and analytic teams
Strong communication and presentation skills (excel at narrative development, holistic perspective, concise/actionable insights, accessible to a non-research audience)
Highly organized and able to handle multiple projects simultaneously in a fast-paced environment. Very detail oriented

Consumer Research Analyst Resume Examples & Samples

Work with the sales and marketing functions to develop a holistic view of the consumer and shopper
Manage internal and external stakeholder relationships and communication
Generate and contextualize consumer and market insights and translate them into actionable business strategies and innovation
Drive portfolio development and enhancements in a multi-category context by identifying and capitalizing on consumer, market and societal trends
Identify long- term opportunities through use of both quantitative and qualitative research
Facilitate the cultural transformation from a brand-centric to a consumer-centric organization through the strategic integration of research tools
Work with the cluster research team in actively seeking out concept and project knowledge, learnings and best practices from other markets
Encourage and promote cross-market fertilization of ideas with key stakeholders locally and internationally
Establish a knowledge management process that harnesses consumer and market information to feed the insights generation and innovation processes
Lead, guide and develop the marketing research and consumer insights function to devise optimum resources in order to attain objectives (this includes the management of market research agency contractual obligations and work load priorities)
Manage the consumer market research budget
Maintain a thorough understanding of the major legal and corporate affairs issues which may impact the industry in order to ensure compliance and anticipative thinking in a changing environment
Lead effective relationships with internal stakeholders (notably the Legal and Corporate Affairs teams) to ensure that all reports and analysis are compliant with local legislation and relevant PMI policies

Innovation Consumer Research Resume Examples & Samples

Design and manage Nordstrom Innovation Team’s consumer and market research book of work
Effectively manage and facilitate consumer and market research needs, end-to-end, from research design to insights and implications
Build compelling storylines, insights and recommendations, drawing from various primary and secondary data sources to shape stories and strategies for our business
Source and manage vendors when necessary
Support the development of business cases and operational plans by representing the customer’s voice
Demonstrates leadership and the ability to influence by initiating partnerships that promote organizational change
Be an industry thought leader on the innovation team, staying up on consumer and market trends and educating the broader team when necessary
Promote a culture of innovation, collaboration and experimentation
Must be an expert in designing and facilitating qualitative (e.g. IDIs, Ethnographies, Shop-alongs, Focus Groups) and quantitative (e.g. Conjoint/discrete-choice, max-diffs, Van Westendorp, etc) methods
Experience with univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)
Outstanding track record of developing innovative, differentiated and winning strategies and insights
Self-directed ability to proactively identify business needs and opportunities, overcome barriers, and formulate solutions
Strong interest in retail and understanding of industry dynamics, multi-channel retail work experience a plus
Strong interpersonal, verbal and written communication skills, adept at communicating across all levels of the organization
Ability to collaborate with cross functional partners

Sensory & Consumer Research Analyst Resume Examples & Samples

Coordinates product acquisition and product handling instructions
Develops methodologies and scorecards for sensory research and simple consumer research
Analyzes and interprets data for reporting
Executes the different types of sensory and consumer research tests
Facilitates product cuttings with cross-functional work groups including Own Brand, OBQA and Procurement
Scrutinizes data for accuracy in test execution and data analysis
Establishes effective and efficient procedures for getting work done
Keeps information and documentation in an orderly manner
Follows up on all requests
Bachelor's degree in Food Technology/Science, Sensory Science, Sociology, Psychology, Consumer/Market Research or related field
2+ yrs experience in sensory and/or consumer research, quantitative and qualitative research
Knowledge of best practices to develop research methodologies for sensory research and market research
Working knowledge of SAS or other statistical analysis software
Proficiency in MS Office Software, fax machines, copiers, etc

Consumer Research Analyst Resume Examples & Samples

Bachelor’s Degree in Business, Marketing, Statistics or related field
At least 2 years of experience in a data analysis, market research, or general business role
Work varied shifts, including weekends and holidays

Chase Institute Consumer Research Manager Resume Examples & Samples

Work with the Consumer Research Director to project manage (develop, oversee, plan, implement, and refine) the Consumer Research agenda
Identify and prioritize timely and impactful Institute research
Provide regular direction for both the team and individual team members, including the best sequence and allocation of work across workstreams
Drive team results through leadership of weekly team meetings and problem-solving sessions, including management and development of materials and presentations for weekly team sessions
Liaise with internal partners to coordinate team workstreams, communicate priorities, manage and resolve data governance issues, and ensure timely delivery of research publications
Drive, track, and own key team and organizational initiatives in support of Research Director and team objectives, as well as Institute information management goals
Demonstrated understanding of consumer finance
Expertise in creating and delivering presentations to groups; strong Excel and PowerPoint skills and ability to visualize data in innovative ways
Ability to work in a high-performance, professional environment, with quick turn- around times and changing priorities
Strong organizational skills, including good judgment and decision making abilities
Ability to multi-task and adapt to changing priorities
Attention to detail with logical thought process
Superior time management skills and the ability to develop workplans, set and meet deadlines, and effectively prioritize and delegate work
Master’s degree required
Background in economics or data science preferred

Head of Consumer Research & Insights Resume Examples & Samples

Understand the consumers needs regarding insurance plan design, pharmacy usage, and clinical programs, and develop product/service recommendations for business owners
Design and implement proprietary quantitative surveys across a variety of methodologies such as discreet choice, brand tracking, and creative testing (media-consumption habits)
Design and implement proprietary qualitative research including focus groups, IDI's and ethnographies that bring the consumer (i.e. their wants, needs, attitudes) to life
Understand the habits of our digital users, using participatory design, in-person and remote interviews, ethnographies, card-sorting, and usability studies
Run qualitative and quantitative studies through using internal teams when necessary
Work closely with Analytics and Marketing teams to generate deeper, integrated insights
Function as the internal advocate for consumers and for Humana’s understanding of them
Develop breakthrough consumer insights for all research studies, distinguishing valuable insights from general research findings
Construct compelling presentations and insight summaries
Go beyond the “presentation” utilizing other creative devices to bring the consumer to life: personas to bring to life a segmentation, journey maps to better understand consumer behavior, respondent interviews that turn into compelling consumer videos, and using research artifacts effectively as inspiration to others in the organization
Develop strong working relationships among key stakeholders and be the go-to resource for all things related to the consumer
Able to advocate for the consumer at the most senior level, to help the organization optimize trade-offs between business outcomes (profitability, operations) and consumer needs
Good collaborative ability to partner with Data Science and Experimental Test & Learn groups to develop consumer insights and drive collective insight into action by partnering with operational functions
Proven experience leading a consumer/market research team and a record of success in developing team members for advancement into roles of increasing responsibility
Experience managing external vendor relationships
Deep and extensive experience in executing quantitative and qualitative research and deployment of research methodologies (not just managing vendors) in consumer industries, and those who also have health care experience will be preferred
Expert in both innovative and traditional quantitative (e.g. conjoint research) and qualitative research methodologies
Focus group moderating and experience conducting interviews a must; experience with smaller-scale consumer interaction (i.e. triads) preferred
Bachelor’s degree is required; MBA or advanced degree in social science, business and/or market research preferred
Ability to empathize with different consumer types, see the world through their eyes and connect those dots to the business
Enjoys people, spending time with them, listening to them, and sharing their stories
Possess a natural curiosity; never willing to settle for an answer, always asking the next question and always challenge the status quo via data affirmation
Is a storyteller at heart, who can take the insights and implications found in the data and relate them through cohesive narratives
Proven ability to work with stakeholders outside of research, analytics, and marketing; building trust and being someone stakeholders seek out for an opinion
Ability to tackle very loosely defined problems, creating clarity, building trust, and guiding stakeholders through process
Need to be able to confidently defend their work and advocate for their point-of-view

Senior Manager, Consumer Research & Insights Resume Examples & Samples

Lead research priorities for Brand & Product Marketing to bring together insights that impact key business decisions across the business
Manage the planning and executing of qualitative and quantitative studies (including method selection, questionnaire/discussion guide development, programming and testing surveys, sample procurement, field and quota management, and data analysis)
Design, plan, and resource qualitative and quantitative customer research: brand tracking, user surveys, NPS, and more across the entire Rent the Runway product portfolio
Track brand health and awareness against earned and owned media spend
Personally execute customer research in many cases (e.g. writing and programming surveys, moderating store shopalongs, ethnographies, focus groups, phone interviews, etc.)
Give customer voice to the development of new products, product features, and marketing communications
8+ years of relevant experience in qualitative and quantitative consumer marketing research & analysis. Strong preference for prior experience working on female-focused brands
Strong analytical and interpretive skills with the ability to distill lengthy qualitative research or complex quantitative analysis into insightful stories
First hand-experience doing qualitative and quantitative research design, fielding, and analysis. If you’ve mostly worked with agencies, this role probably isn’t right for you
Executive presence with the ability to up-level findings when presenting to senior audiences
Highly collaborative and demonstrated ability to work collaboratively across marketing, product management, design/creative, and other cross-functional teams
Solid understanding of research frameworks, requirements, and tools across both qualitative and quantitative research techniques univariate and multivariate analytical techniques used in market research (e.g., regression, cluster analysis, conjoint analysis, factor analysis, survey design, etc.)
Superior attention to detail and a passion for precision

Consumer Research Resume Examples & Samples

Undergraduate degree
7 years of experience in marketing, consumer research, or data analysis
Strong verbal and written skills. Ability to create presentations that convey insights
Good working knowledge of statistics and develop statistical interpretations into business implications
Competence in integrating multiple sources of information (primary and secondary research) with data to drive towards actionable insights that can be implemented in the business
Strong Excel skills with at least 2 years of experience using BI Tools such as Tableau, Alteryx, or Qlikview
MBA with emphasis on quantitative analysis
At least one year of retail or channel-based sales experience
At least 3 years of experience in a quantitative role using primary and syndicated data and research
Ability to work in a matrix organization and through ambiguity

Senior Consumer Research Expert Resume Examples & Samples

2 years of supervisory experience
Bachelor degree in Research, Experimental Design, Retail, Marketing, Social Sciences, Statistics, Analytics or related field and 4 years of experience in research, experimental design, social sciences, statistics, analytics or related field OR 6 years of experience in research, experimental design, social sciences, statistics, analytics OR Master's degree in Research, Experimental Design, Retail, Marketing, Social Sciences, Statistics, Analytics or related field and 2 years of experience in research, experimental design, social sciences, statistics, analytics or related field
Additional Preferred Qualifications
4 years of experience doing marketing research in the retail field
4 years of experience in marketing research firm or corporate marketing research department or related field
Employment Type:Full Time

Manager, Consumer Research Resume Examples & Samples

Post-Secondary degree in Business and or a related field
Minimum 7+ years work experience within a consumer market research environment
Understanding of research methodologies (choice-based modeling, usage and attitude, segmentation, brand/market/advertising tracking, concept testing, customer satisfaction)
Understanding of multi-variate stat techniques (factor analysis, cluster analysis & regression)
Experience with consumer insights and an ability to synthesize data to make recommendations
Experience with SPSS and Vision Critical Sparq is an asset

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