Market Research Resume Samples

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Experience Experience

Los Angeles, CA

Market Research

Los Angeles, CA

Turcotte, Collins and Durgan

Los Angeles, CA

Market Research

Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams
Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, Communications, FMCG, CPG, Pharmaceuticals, Healthcare, Financial Services, Automotive, Industrials
Develop of archetypes, personas, user journey maps, techno-graphic segmentation, service blueprints, competitive landscape analysis and all materials to facilitate workshops
Create compelling business cases and recommendations that drive action and support business decisions through the effective use of data, customer insight and analysis
Work closely with external vendors and suppliers to manage fieldwork and execute on the market research studies
Provides ad hoc as well as regular analyses to the Brand Team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
Provides insights and strategies in Product Management/New Product Development that will emphasize the voice of the customer, and will result in an improved process that will generate cost efficiencies and a higher rate of success in product launches

Phoenix, AZ

Market Research Specialist

Phoenix, AZ

Davis, Vandervort and Konopelski

Phoenix, AZ

Market Research Specialist

Developing research reports of findings for staff and management
Works with Manager to track/maintain department budget and publications subscriptions
Conducts or assists with special projects as assigned or requested by department or product management, as time permits
Develop and evaluate methods and tools, source, maintain and distribute information
Collecting and sharing information about competition, consumers trends, socio-demography trends from public sources, Nestlé Global Providers etc
Presenting findings to staff and senior managers
Help define, field or manage, and analyze market research projects

present

Detroit, MI

Director, Market Research

Detroit, MI

Lesch-Stark

present

Detroit, MI

Director, Market Research

present

Develop and direct market research planning and operating procedures, oversee vendor and project management
Influence client decision-making by combining relevant and timely market research with analysis of business implications, and presenting compelling insights and recommendations
Strengthen business partner relationships by providing subject matter consultation, expert guidance on the sourcing and use of research, and thought leadership
Partner with business areas to prioritize improvement opportunities through the use of key driver analyses and linking survey results to customer behavior that impacts the bottom line
Ensure the quality, timeliness and accuracy of market research projects; validate statistical models and methodologies used to analyze data, verify the integrity and significance of research findings, and ensure that insights are presented accurately and concisely
Select, manage, and evaluate key market research vendors to cost-effectively execute our research programs
Advanced knowledge of statistics and research methodology

Education Education

Bachelor’s Degree in Business

Portland State University

Bachelor’s Degree in Business

Skills Skills

Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, Communications, FMCG, CPG, Pharmaceuticals, Healthcare, Financial Services, Automotive, Industrials
Create robust survey designs, questionnaires and discussion guides that address pivotal questions and use your analytical skills (using SPSS and Excel) to transform data into actionable insights
Work closely with external vendors and suppliers to manage fieldwork and execute on the market research studies
Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams
Experience in designing, executing, and analyzing results of quantitative market research projects (including writing questionnaires and table specifications) in a leading market research agency or a consulting firm
Experience with multiple quantitative sampling and data acquisition methods (internet, phone, face-to-face interviews, mystery audits etc.)
Strong knowledge of quantitative research and related statistical principles
Experience in designing and leading multi-market tracking studies for both consumer and business-to-business research
Deep knowledge in one or more industries (FMCG, Technology, Healthcare, Financial Services etc.) and geographic

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Market Research, Employee Fixed Term Resume Examples & Samples

All business marketing functions, digital marketing, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications
Business management, analytics and research functions for the GMC organization under the Global Chief Operating Officer (COO)
All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
Estimate minimum 6-8 years market research experience
A “Can-do” attitude and a willingness to learn and succeed
Financial services experience helpful but not essential
Some knowledge of B2B research preferred
Strong project management, organisational, planning and time management skills; ability to manage multiple deadlines
Excellent written and verbal communication skills a must
Experience dealing with both qualitative and quantitative datasets
Proven ability of being able to articulate complex points clearly and concisely
Proven ability of being able to tie research findings back to strategic business objectives
Motivated with natural curiosity and a willingness to be flexible
Capacity to work effectively and efficiently in a fast-paced and dynamic environment
Some knowledge of statistical techniques preferable, e.g. regression analysis

Director of Market Research Resume Examples & Samples

Work with business partners identify research needs and opportunities to set research objectives
Design and execute the loyalty tracking study
Integrate results from statistical analysis of the Loyalty study findings with business metrics and customer behaviors
Develop insights and actionable recommendations and communicate findings through reports and presentations to management
Manage offshore staff in support of ongoing study management and reporting
Manage a budget of between $1.0-1.2M in research costs
7 to 10+ years of related marketing, consulting or market research experience with a college degree (Master's Degree preferred)
Experience with loyalty and tracking research studies is required
Experience with identifying the business implications from primary customer research/data analysis
Experience with statistical analysis, text mining, and analyzing survey data with database information
Experience in financial services business preferred
Excellent organizational, project management and process management skills
Excellent analytical skills, as demonstrated by a track record of thought leadership and problem solving activities
Excellent oral communications, writing and presentation skills, has a deep interest in developing insights and recommendations for senior management
Strong statistical software and PowerPoint aptitude

Market Research Senior Manager Resume Examples & Samples

Mentors and manages a team of 3-4 researchers to become high performing team. Must have prior experience in managing analytic professionals and delegating task responsibilities
Conducts primary research including writing requests for proposals, supplier selection and management, survey writing, interpretation and research reporting, makes methodological recommendations, and drafts survey questionnaires
Creates analytical plan and determines which statistical methodologies are to be used while delegating project responsibilities to staff. Includes conducting statistical analyses when needed, including Cluster, Factor, Correspondence, Discriminant, and CHAID and has ability to communicate/ interpret the findings internally/ externally. Familiarity and proficiency statistical methods, applications is a must
Creates thought-provoking insights that are relevant, strategic and actionable. Strong ability to create impactful stories through use of data-driven insights that use both creativity and analytical rigor is a must. Must also be confident and comfortable to presenting to C-level suite audience
6 + years consumer insights and analytics roles on vendor side, and client side experience also preferred
6 + years survey research design experience and training
6 + years using custom/ syndicated research in function with demonstrated ability to research deliver data-driven insights that answer or address specific business or customer questions
6+ years practical knowledge of statistical data and statistical approaches to analyzing data, market research methods, instruments, data sources, and suppliers, and how and where to gather new data, anticipates research and data needs, and develops marketing plans and research
4+ years’ experience in managing high-performing staff of researchers/ analytics
Strong Experience with positioning, segmentation, brand personality, needstates, new product development
Digital marketing experience a plus

Senior Manager, Corporate Market Research Resume Examples & Samples

Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of CENTRIC
Developing unique and thorough analyses to positively position CENTRIC in the context of the competitive media landscape utilizing ratings research
Managing various Custom Research projects using NMR data
Supporting ongoing Ratings Estimates Modeling initiatives for CENTRIC
Collaborating in the creation of market positioning, presentations and other materials that showcase the value of CENTRIC
Downloading Nielsen ratings data daily
Handling standard duties including Overnights, Daily, Weekly and Quarterly reports
Working closely with members of the BETN Research team and CENTRIC staff on research decks, positioning statements and other ad hoc analysis needs
Monitoring BETN key competitive influences and issue highlights
Attending weekly CENTRIC meetings
1-2 years Empirical Modeling & Forecasting is essential; experience in Programming Research/ Market Research and Proven knowledge of media math and basic media terminology
Proficiency in NMR databases (StarTrak, Galaxy Explorer, MarketBreaks, NPower)
Proficiency in Microsoft Word, Excel and PowerPoint
Detail-oriented, motivated to learn with the ability to work under pressure, handle multiple projects and meet deadlines
Strong Ratings Analysis experience is a plus
Excellent communication skills both written and oral, is essential
Must be able to adapt to different work style and flexibility is key
Strong interest in pop-culture, and African-American trends is ideal

HBO Director, Market Research Resume Examples & Samples

Direct and oversee the qualitative and quantitative research efforts related to the areas of product development and marketing for HBO on Demand (OD) and MaxOD, HBO/Max GO, Affiliate needs and Target Marketing (i.e. Hispanic, AA, College, etc.)
Consult with senior management across client groups to determine business priorities and goals
Identify cross-departmental opportunities for developing and sharing research (including partnering with Audience Research, Sales Analysis, Digital Analytics)) and facilitate strategy development to work toward a more cohesive overall product and brand strategy
Maintain regular communications with clients to ensure current needs are being addressed and to be able to anticipate future issues
Ensure consumer and marketplace insights are applied to and leveraged in strategic planning to generate effective evolution of marketing initiatives and strategic innovation for the brand
Lead the design and execution of all primary research for client groups
Determine strategic objectives for each study
Approve requests for proposals and research vendor selection
Approve survey design and methodology (including target groups, sample size and survey specifications)
Maintain awareness and understanding of existing research methodologies and look for innovative research techniques and analyses
Provide leadership for improving the productivity and impact of marketing research tools, methods and processes
Ensure quality, timeliness and actionability of research analyses and presentations including
Interpreting research results with objectivity
Communicating and presenting results to clients and senior management on a regular basis and offering strategic recommendations
Manage budget lines related to HBO and Cinemax research to maximize cost effectiveness of research
Contribute to departmental goal-setting and elevating the role of Market Research within the company
Manage one direct report

Market Research Lead Resume Examples & Samples

Create & maintain CDI framework
Define and socialize the Customer Discovery and Innovation framework for Canada, in consultation with the NL team, Marketing team, Strategy & BD VP, Product team and the LNI & Global CDI team
Ensure all research efforts and CDI activity is shared and coordinated across Product/Content and GPS & DRIVE CDI and teams, LNC & interested stakeholders
Ensure results of the research is captured and understood by all stakeholders
Invest in people, culture & corporate responsibility
Increase overall employee engagement score
Progress Rule of Law & CARE initiative in Canada
Support staff talent management & development – identify high potential, coach & ensure staff have clear development plans
Deliver New Lexis for Canada
On time completion of deliverables in accordance with the New Lexis Canada Project Plan managed by LNC PMO
Effective collaboration
Providing solid team leadership
Embedding a customer-focus in the DNA of LexisNexis Canada
Sound budget management
Oversee / create a comprehensive set of imperative statements, personas (user & buyer), analysis and reports that help to inform market needs, aid strategic decision making, market commercialization and general direction for New Lexis
Degree in Marketing, Market Research or similar field
5+ years working experience

Rdbu Market Research Lead Resume Examples & Samples

50% - Commercial Insight team partner- Leading projects to deliver high quality, actionable business insights to commercial leadership. Act as a partner with forecasting and Insights lead; effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio; partnering with other Commercial COE and commercial functions
40% - Brand team strategy development- Commercial strategy in support of new product opportunities. Conduct appropriate research and insights to help guide investment resourcing and early positioning of opportunities and on-going product support
10% - Serve on multi-disciplinary teams to provide holistic business analysis from national to subnational market trends

Market Research Fellowship Resume Examples & Samples

Coordinate with external research vendors to manage all aspects of research projects including sample programming, testing, data processing, and invoicing
Manage communication between brand research team, external vendors and internal clients
Track and organize data and metrics for the brand research team
Participate in team meetings

Market Research Lead, Ophthalmics Resume Examples & Samples

50%: Market Research Project execution - Leading projects to deliver high quality, actionable business insights to Ophthalmics Business Unit. Serve as an Ophthalmics subject matter expert to partner and effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio. Collaborate with Marketing Leaders to ensure effective alignment of research to the brand objectives and provide strategic guidance to enhance and improve Market Research plans
30%: Brand team strategy development- Commercial strategy in support of new product commercial preparedness. Conduct appropriate research and insights to help guide investment resourcing and early positioning of product and on-going product support
20%: Point of contact for BU in participating and representing all GCO activities in cross-functional meetings, annual budget review process and product strategy team meetings and events

Market Research Senior Manager Resume Examples & Samples

Participate in special cross-functional teams requiring consumer research information
Identify research needs of our internal clients and determine the most effective and efficient way to meet these needs
Analyze results, provide recommended actions, and assess implications of research findings
Effectively communicate to management and clients via presentations, reports and proposals
Build marketing research plans based on marketing objectives
Manage activities of multiple suppliers towards the accomplishment of meaningful and timely results within the budget
Eight to ten years overall market research experience (both qualitative and quantitative research) with at least some of this time in a digital agency and/or traditional market research vendor environment
Bachelor's Degree required. MBA or Master's Degree in Marketing Research a plus
Knowledge of digital research methodologies (live intercept, panel, et al) and platforms, including mobile
Familiarity with research vendors and capabilities, especially digital research vendors and experience with leading syndicated resources
Proven track record in driving insight to action and thinking strategically about business issues
Strong project management; Must have demonstrated ability to manage multiple market research projects at the same time, worked closely with multiple internal clients and be results oriented
Must have the ability and drive to work in an intense, fast paced environment
Superior written and verbal communication skills are essential and competency in advanced research methods, processes, tools, design and techniques including sample criteria, quotas, weighting; Tools include Excel, PowerPoint, SPSS
Financial services experience not required
Position requires up to 20% travel

Market Research Specialist Resume Examples & Samples

Analyze and understand the market and consumer needs
Market research ( using qualitative and quantitative methods)
Support sales & marketing with strategic intelligence
Perform industry, business, market, consumer, customer, supplier, technology and brand marketing analysis/intelligence
Drive primary and secondary data collection (fieldwork) , compilation, analysis
Communicate insights and drive discussion internally and externally (customers, events, media)
Manage projects/research programs
Develop and evaluate methods and tools, source, maintain and distribute information
Data analysis and manipulation using statistics software (ie SPSS, SAS, MiniTab) and Analytics software (Tableau)
3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company. Good knowledge of statistical software (SPSS) and Analytical tools (Tableau). Experience in writing, presenting and communicating results and reports. Excellent analysis skills
Bachelor of Business Administration, Master of Science, or similar
LI-VG1

Manager of Market Research Resume Examples & Samples

Diverse knowledge of market research techniques and when each is appropriate
Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study
5+ years of experience in related positions
Ability to synthesize customer insights into actionable recommendations
Strong analytical and Microsoft Excel skills

Market Research Co-ordinator Resume Examples & Samples

Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards for the research Team and the senior management
Support the implementation of research initiatives by coordinating key stages with agencies / stakeholders to ensure timely delivery of project
Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date
Review market research publication (The Platforum / Cerulli) and support the research team to produce executive summary / dashboards that can be circulated to the Marketing Team and management
Ensure all activities are in line with TCF outcomes (individual contributor) OR Embed a culture of TCF and ensure all activities are in line with TCF outcomes (people leader)

Market Research Assistant Resume Examples & Samples

Takes care of all administrative and technical assistance: calendar management, reception of calls, organization of business travel, entering receipts for expenses, processing mail, preparing responses, orders for office equipment, etc
Improves the flow of the team's activities by organizing meetings, and by alerting to deadlines and priorities
Draws up purchase orders, monitors budget and expenditure
Coordinates the arrival of new employees (transfer files, integration planning, IT and telephone requests, etc.)
Ensures proper interface between laboratories, the Business and technical departments, as well as relations with service providers
Handles and supplies the activity's monitoring and reporting tools, and analyzes the data produced
Distributes analyzed and summarized information to the people concerned

Director of Market Research & Healthcare Data Resume Examples & Samples

5+ years of relevant Survey Research experience in a Director or Manager-level role at a Market Research firm, Consulting firm, Pharmaceutical, Biotechnology, Medical Device, or Equity Research company
Bachelor's Degree in Biochemistry, Biology, Business Administration, and/or Finance
Experience in an Online Product environment and Online Survey methodologies, programs, and vendors
Previous Supervisory / Management experience
Background and experience managing a product or department’s budget
Experience developing or reviewing pricing and feasibility proposals for survey research projects
Great interpersonal skills
Master's Degree in a related field
Experience with other survey research formats

CO OP Market Research Co op Student Resume Examples & Samples

Design questionnaires to collect relevant data
Analyze data using SPSS
Proficiency in SPSS and the fundamentals of data analysis
Strong Microsoft Office skills (particularly PowerPoint and Excel)
An understanding of fundamental Market Research practices
Knowledge of SAS or SQL would be an asset

Manager, Ad Sales Market Research Resume Examples & Samples

Run MRI and Scarborough against specific targets based on ad sales, client and marketing requests
Analysis of these requests and highlight best strategic points to meet client's targets
Develop presentation slides to build and create a story that aligns SiriusXM with advertiser and their targets
Run competitive Kantar spends and analyze and evaluate comparisons to Sirius share of market
Update ad sales proposal /presentations with current numbers and demos from MRI and Nielsen Study
Run Nielsen weekly cume numbers based on requests from ad sales
Work on controlled/exposed studies—for advertisers spending 250K or more for ad effectiveness. Work with sales to develop custom questions
Client calls with ad sales to present research and findings for custom research
Identify industry trends across media and update sales and materials accordingly
Bachelor’s degree preferably in Marketing, Advertising or Communications; or equivalent experience
5+ years of experience in ad sales market research, preferably within a media or entertainment company
Strong communication skills and experience in presenting research effectively to client and agencies
Interpersonal skills and ability to interact and work with staff at all levels
Ability to project a professional image over the phone and in person
Ability to handle multiple tasks in a fast paced environment
Spelling, grammar, proofreading and editing skills
Strong organizational skills and meticulous attention to details
Must have legal right to work in the U.S
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Solid understanding of syndicated research software and categories

VP, International Market Research Resume Examples & Samples

Seasoned International Film Market Research Executive
Minimum of 7-10 years’ experience in International marketing research
Minimum of 5 years’ experience in International Motion Picture Market Research
Experience advising senior studio management

Market Research Fellowship Resume Examples & Samples

Assist team with data analysis and reporting, ie converting survey data into Word/PowerPoint presentations or charts
Assist with research studies, including quantitative and qualitative approaches including
Usability testing
Brand positioning
Learn to manage all aspects of research projects including sample programming, testing, data processing, and invoicing (prior experience a plus)
Provide support to the department and assist with all research projects, ie creating cross-tabs

Comcast Market Research Co-op Resume Examples & Samples

Working on creative, innovative, and thought-provoking projects within various business units at Comcast during your cooperative experience
Professional Development: Exposure to a variety of professional development topics facilitated through our partners at Comcast University and senior leaders within the organization. These sessions include speaker series, skill-building workshops, and networking opportunities
Mentoring from fellow colleagues through the Empowering Future Leaders Program (EFLP) to help you navigate your experience, provide coaching, and expand your professional network
Continuously develop relationships with fellow interns through social activities, community building, and networking
Program and analyze survey data in Qualtrics and Sparq
Assist in management of some survey research projects
Competitive/market analysis project (topic TBD)
Oversee the creation of special materials, e.g., a geographic map of Comcast service footprint, by services offered
Currently pursuing a Bachelor's degree from a United States-based college or university that has a 6 month Cooperative learning track (Sophomores, Pre-Juniors & Juniors preferred)
Major: Economics, Marketing, Statistics, Business, Psychology
Cooperative team player
Experience with data analysis, probability, and statistics a plus
Willingness to learn and work in a fast-paced environment

Market Research Spring Intern Resume Examples & Samples

Survey execution
Draft, edit, schedule, and deploy email blasts for market research surveys
Make updates to surveys while in field
Track responses and trends and report up on progress
Offer recommendations to supervisor for meeting response rate goals
After results are collected, contribute to preliminary analysis by drafting high level summaries of data
Proofing final reports for clarity and accuracy
Additional duties as needed, including supporting qualitative research engagements (interviews, focus groups) and conducting secondary research
Basic familiarity with market research techniques
At least intermediate-level Microsoft Excel skills
Innovative--hungry to support the next best research tool, marketing strategy, or digital product
Detail-driven--hyper-focused on how each piece fits into the puzzle

Coordinator Market Research Resume Examples & Samples

High comfort level with synthesizing data and understanding what’s meaningful and what's not when data mining
Strong PC skills: Excel, PowerPoint and possibly data-base management
Highly Internet savvy
Extensive data entry experience, info-graphic skills and familiarity with SAP software are a plus
Highly organized with the ability to work under pressure and handle multiple projects
Strong attention to detail, written and oral communication skills

Consultant, Market Research Resume Examples & Samples

Experience preferably within financial services or other service based industry experience. Some B2B experience would be an advantage
Proven experience in a range of quantitative research techniques
Excellent stakeholder management & engagement skills
Strong presentation and written skills
Strong communicator with the ability to explain complex insights to a non-technical audience
Very good problem solving ability
Experience with the Net Promoter System
Strong commercial acumen
Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
SQL / SPSS knowledge is desirable
Comfortable in working on a high profile project with a large number of stakeholders and changing demands

Coordinator International Market Research Resume Examples & Samples

BA or BS, preferably in Math, Statistics, Accounting, Finance or relevant experience
Intellectually curious with proven problem solving abilities
Strong interest in entertainment, marketing, social science trends, emerging media and technology
The desire to report on what data means not just on what it says

VP, Domestic Market Research Resume Examples & Samples

Seasoned Market Research Executive; experience in motion picture research preferred
Minimum of 7 to 10 years experience in marketing research
Minimum of 5 years experience in Entertainment Market Research
Experience advising senior management and creative executives
Strong knowledge of, or passion for, movies
Masters Degree in Social Sciences, Business, Marketing, Film or English
Knowledge of Statistics

Research Analyst International Market Research Resume Examples & Samples

BA or BS, preferably in a quantitative-related field
High comfort level with inputting and synthesizing quantitative information
Highly internet savvy
Intellectually curious with proven problem-solving abilities
Interest in a broad range of films, from blockbuster and franchise to art-house and indie
Interest in international markets, and able to show awareness around cultural differences and their impact on reception to films
Highly organized, with the ability to work under pressure and handle multiple projects
A level of numerical comfort that enable seeing patterns / stories in data

Market Research Group Manager Resume Examples & Samples

Manage all aspects of custom market research projects from inception to conclusion
Act as lead contact for some accounts
Provide reporting guidance to other researchers; with optimization work, specifically, should be able to lay the groundwork and train researchers about how to create scenarios
Make decisions relating to project issues, including field, sample, weighting, etc
Supervise jr. staff

Market Research Senior Analyst Resume Examples & Samples

Manage projects from inception to completion
Develop questionnaires (including program checking and assessment of coding structures)
Work directly with clients, providing solutions and value-added consultation

Director, Market Research Resume Examples & Samples

Direct programs of market research (surveys, focus groups, in-depth interviews, etc.) to assess and improve the client experience, measure brand performance and identify strategic and tactical opportunities
Influence client decision-making by combining relevant and timely market research with analysis of business implications, and presenting compelling insights and recommendations
Represent Customer & Competitor Insights to key executives across Marketing and business area leadership to ensure research needs are met
Strengthen business partner relationships by providing subject matter consultation, expert guidance on the sourcing and use of research, and thought leadership
Grow and enhance expertise in primary and secondary market research methodologies and analytical tools to cost-effectively meet the changing needs of the business areas
Use expertise in research design, statistical analysis, and interpretation of results to provide the information needed to make informed business decisions
Ensure the quality, timeliness and accuracy of market research projects; validate statistical models and methodologies used to analyze data, verify the integrity and significance of research findings, and ensure that insights are presented accurately and concisely
Implement and execute controls to protect the anonymity of research participants, properly secure all data, and comply with applicable external customer contact regulations and internal procedures (e.g. Market Research SOP, Written Complaint Handling Procedures)
Bachelor Degree
Willingness to travel – approximately 5% annually

VP, Market Research Resume Examples & Samples

Ensure that the developed strategy follows best practices in the Market Research field and incorporate techniques leveraged in other leading companies both within our market and outside, including media, consumer products and software industries
Bachelor's Degree, required
Minimum of 10 years of significant and proven experience with both qualitative and quantitative state of the art research methodologies
Expertise in designing and implementing research studies in support of Strategic Planning, Product Development and Marketing
Proven ability to effectively manage large-scale market research and budgets
Ability to understand business strategies, tactics and implement measurable research plans Excellent communication skills both written and oral
Results oriented, independent, entrepreneurial and self-motivating
Well-developed interpersonal skills to build positive working relationships across functions within the group

Market Research & Pricing Consultant Resume Examples & Samples

Research trends in education and make recommendations for market viability
Localize the translation of applications created by HMH and 3rd parties for multiple markets including China
Financial modeling & projections
Business analysis
Project evaluation
College Degree, MS, MBA preferred
Fluency in Chinese

Market Research Operations Lead Resume Examples & Samples

Manage Market Research department team meetings, including schedule of topics and action items, gathering of learning agenda planning items, third party oversight requirements and budgeting processes
Manage logistics of key projects in coordination with Research, Third Party Oversight, Accounting and Sourcing
Drive and manage cross-LOB planning initiatives in coordination with Research colleagues and Senior Leadership
Coordinate and manage regulatory and legal review processes as well as team educational materials and opportunities
Manage business processes for vendor/agency selection, onboarding and continued contract management
Coordinate across department to ensure latest communications and interactions are captured to ensure Research is approaching key internal stakeholders with “one departmental voice” and within regulatory guidelines
Effectively communicate & negotiate across stakeholder groups to ensure that the processes are efficient and effective
At least two years overall project management experience
Bachelor's Degree required
Proven track record in drive projects forward with limited supervision and ability to proactively think about next steps
Strong project management; Must have demonstrated ability to manage multiple projects at the same time, worked closely with multiple internal clients and be results oriented
Demonstrates ability to navigate ambiguous environments to define and document appropriate process
Strong MS Office knowledge

Research Analyst, Syndicated Market Research Resume Examples & Samples

Manage the launching and ongoing maintenance of research studiesCreation and maintenance of technical specifications in proprietary software for study questionnaires
Quality check study questionnaires & perform in-depth quality checks at every stage of the process
Liaising with our internal data collection teams, coding & data processing teams
Perform data verification
Identify and solve project issues as they arise
Completed Bachelors Degree
Outstanding verbal and written communication skills
Proactive, “can do” attitude
Self-starter with superior organization skills who thrives in a deadline driven environment

Market Research Specialist Resume Examples & Samples

To provide regular information and analytical support related to market trends, consumer behaviour and brands perception
Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behaviour, brands perception & usage
Coordinate on-going research projects. Analyze and communicate within organization Brand Health Study and Retail Audit
Ensure efficient usage of all available information systems (consumer, trade and customers) to monitor trends and conduct in-depth analysis

Ca-director, Market Research Resume Examples & Samples

Overseeing the execution of projects and mentoring junior staff
Designing and selling research studies to new and existing clients
Writing impactful reports for clients using a variety of different research studies with actionable business insights
Responsible for financial business health of accounts
Identifying new ways to improve productivity, lower costs
Leading and/or supervising new initiatives
7+ years market research experience, strong focus in quantitative research
Bachelor’s Degree – post graduate degree is an asset
Supplier side market research experience; additional client side experience an asset
Strong and proven business development background
Expertise and knowledge of local market
Analytic skills and proven ability to draw compelling insights from research data, industry insights, competitive intelligence and tell a compelling story
Strong consultative client relations management and ability to build strong and influencing relationships with client decision makers

Market Research Apprentice / Trainee Resume Examples & Samples

To assist with the administration of fieldwork projects; despatching work and monitoring return rates and targets and booking venues when necessary
Working with the Project Manager to ensure that all the required quality and risk records for each project are adhered to and maintained
Liaising with interviewers and supervisors
Arranging for data entry and monitoring returns
Coding and cleaning data
Assisting with the preparation and checking of on-line surveys; writing scripts in SNAP and labelling data in SPSS
Assisting with the development of AECOM’s electronic data capture capability
Analysing data and generating reports
Supporting all elements of focus groups
At least 3 GCSE grade C + in English, Maths and ICT
Solid written and verbal communication skills; a confident communicator
An organised and systematic approach to problem solving
Strong attention to detail - taking personal pride and responsibility for all aspects within your control
Confident
Motivated to achieve a career in market research
Proficiency in Microsoft Office: Word, Excel and PowerPoint
Knowledge of SNAP and SPSS would be a plus but not essential as full training will be provided
Ability to work in a team and meet deadlines
Good time management - Ability to multi-task in a fast paced environment

Market Research & Insights Specialist Resume Examples & Samples

40%: Market Research
Using resources available through InfoCenter, databases, general research techniques, analyzes and summarizes current state of industry, competitors, customers and consumers to share with key stakeholders within the BU
Ability to find data when not readily available to bring together to formulate clear options, pathways and recommendations based on different data and corroboration across available information
Partners with Strategic Marketing, Demand Planning, Product Line Management and Sales to define strategic questions to assess research needs and define effective research prioritization process
Explores and defines new research databases and methodologies to continuously raise quality of research
Collaborates with strategic marketing manager to determine primary and sensory evaluation needs and project prioritization
Collaborates with global S&D and BI teams to incorporate industry insights into NA regional analysis
50%: Insights Creation and Delivery
Develops and formulates effective framework to bring “the outside in” to enhance BU consumption of market research insights to make data driven decisions
Develops presentations to showcase market opportunities, options and recommendations to assist key stakeholders in Business Development
Works closely with Communications Specialist to create compelling insights shareout and external facing communications as needed
Strong Communication strengths to mine data, pull out relevant and salient information and make compelling arguments to influence direction of business
Leads and project manages multiple research projects effectively with strong follow-through and clear deliverables
Supports and manages insights requests from Sales and Tech Service (Customer facing teams) while balancing regular insights delivery to key internal stakeholders
10%: New Product Innovation Process
Leads and drives Ideation and Exploration phases partner coordination, documentation, presentations and moving the work forward
Works closely with Strategic Marketing manager to monitor and manage products through these phases and manages the Exploration tollgate to ensure viability of products going into development
Performs other duties as required to support Strategic Marketing or Business Development needs
Minimum BA in Marketing, Research, Library Sciences or related field
Minimum 3 years experience in Market Research (Primary or Secondary), Analytics, CPG
Strong analytical and research capabilities, preferably with CPG or food and beverage industry
Experience in designing and managing research processes
Demonstrated ability to translate data into insights, build business cases and present compelling data driven recommendations
Demonstrated drive and leadership capabilities in business environment
Demonstrated experience in building and maintaining relationships with key stakeholders
Proven experience on how to get things done within a matrix organization
Experience in managing complex projects
Ability to manage change and lead people in new directions
Proven team player capabilities and experience
Ability to travel 20% of time

Market Research Lead Resume Examples & Samples

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point
Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development
Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs

Senior Consultant, Market Research Resume Examples & Samples

Design, manage and analyze data on federal and private sector health care markets and competitors, including using predictive modeling techniques and tools to interpret results, ensuring the end products fulfill business needs
Interpret and summarize all findings to develop field and communication strategies for internal business units in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
Bachelor’s Degree in business, statistics or related discipline or equivalent work experience
Minimum of five to seven years of experience in a research/statistical/analytical role within a related environment
Proficiency in statistical software such as SPSS, or SAS, spreadsheets and graphical packages
Master’s degree in business, statistics or related discipline or equivalent work experience
Superior analytical skills, attention to details, and excellent time management skills

Consultant, Market Research Resume Examples & Samples

Collect and analyze data on healthcare markets, competitors and health plan performance; contribute to design of project analyses
Interact with client staff to collect information and conduct interviews
Summarize analysis in reports, spreadsheets and charts; contribute to team solution development and to development of presentation slides
Present findings within the prject team and to partners and internal clients; participate in/lead project team discussions of the conclusions and direction of analytical work
Manage small projects and components of larger projects
A Bachelor’s degree in business or the social or natural sciences, with some formal training in research methodology required (A Master’s degree in a quantitative research discipline is desirable)
Three to five years direct experience conducting business-related quantitative market research, including working directly with clients, analyzing data and creating reports
Experience conducting market research, preferably consumer experience or brand related, or health-care related research
Experience in collecting and analyzing data using a higher level statistical software package such as SAS, R or SPSS
Experience working with vendors
Ability to manage multiple research projects simultaneously under tight deadlines
Ability to effectively contribute to summarizing results in reports, spreadsheets, and charts for non-technical audiences
Ability to manage client requests and communications
Ability to work collaboratively with other team members and to participate in/lead discussions of how research should be designed, conducted, analyzed, and presented to external audiences
Effective communication skills, including the ability to present oral and written views/rationale in a convincing, organized manner
Ability to work independently and efficiently to produce accurate work
Ability to work effectively in a deadline-driven, evolving priority environment
Formal training in higher level multivariate methods such as regression, factor analysis, and choice modeling is desirable

Market Research / Competitive Intel Resume Examples & Samples

Lead competitive intelligence community of practice
Acts as internal expert for competitive intelligence and monitors competitive information offerings, capabilities and strategies; provides insights on competitive news, financials and intelligence
Creates and executes a plan for monitoring and analyzing the market and competitive landscape in order to benchmark best practices and identify potential competitive threats
Prioritizes competitive intelligence efforts and resources to enable broad organizational utilization
Integrates competitive intelligence data gathering and information sharing into capture strategies
Provides support to price to win analyses including competitor cost structure research and customer tendencies
Develops and maintains competitive intelligence profiles and information resources to support priority pursuits across the customer accounts; leads and facilitates Customer and Competitive Black Hats for specific opportunities and corporate capture
Stays up to date and informs management regarding competitors, customer budgets, government regulations, and industry news relevant to the business
Builds and maintains customer and competitor profiles; maintains an understanding of strategies and actions of key competitors
Manages and maintains market intelligence subscription services
Bachelor's degree and at least 15 or more years of experience in a government contracting business development role
10+ years demonstrated experience gathering, analyzing, and utilizing competitive intelligence
Prior experience leading the implementation of market research and competitive intelligence processes
Strong business acumen and ability to analyze competitive assessments and customer perspectives to help inform overall bid strategy
Top notch research and analysis skills with ability to train others in methods of conducting research, from both primary and secondary sources
Experience with managing a broad competitive/business intelligence process (black hats, lessons learned, Price-to-Win)
Critical and strategic thinking to synthesize data, solve problems and provide insight
Strong proficiency using Microsoft Office
MBA or Master's degree in a related discipline

Market Research Resume Examples & Samples

Gain exposure to other forms of PRS INVIVO research (qualitative, in-store,)
Learn from Senior PRS INVIVO professionals (sharing experiences, client challenges, etc.)
Work across (from London) the European offices

Market Research Entry Level Resume Examples & Samples

Learn the fundamentals of market research
Gain exposure to other forms of PRS IN VIVO research (qualitative, in-store,)
Learn from Senior professionals (sharing experiences, client challenges, etc.)

Market Research Project Analyst Resume Examples & Samples

Preparing individual studies for project launch
Acting as a liaison between departments in order to coordinate various steps involved in executing a research project
Monitoring the purchase of products for use in research
Preparation of documents including study instructions, questionnaires, and reports
Guiding production and shipping of project materials
Tracking the progress of ongoing research
Answering clients' questions about a study's progress
Working with field personnel and other outside vendors
Preparing final reports and presentations

Market Research Senior Analyst Resume Examples & Samples

Hard-working, detail oriented, and comfortable working with numbers
Proven presentation, communication, and writing skills; creativity a big plus
Superior analytical capabilities; proficiency in Microsoft Excel, PowerPoint, and Word is required
Having fun and an interest in being part of social team activities won’t hurt your chances either

Senior Manager, Global Market Research Resume Examples & Samples

Act as the business intelligence lead for an oncology solid tumor asset. Become a trusted advisor to therapeutic area leadership, guiding brand strategy and advising tactical initiatives based on superior customer insights
Enable the cross-functional Global Brand Team (GBT) to make better business decisions by framing & prioritizing critical brand questions, generating & synthesizing relevant insights and then crystallizing the key takeaways
Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps
Construct scenarios for the future evolution of the market environment for follow-on indications and use to guide GBT development of long-term strategies which anticipate game-changing trends
Provide commercial competitive intelligence to enable the GBT to anticipate competitor strategies and achieve market leadership
Proactively propose new research to ensure that GBT decision-making is based on the most objective, unbiased, up-to-date & comprehensive insights
Proactively identify and utilize latest advances in data sources, research methodologies & analytical techniques to enhance understanding of customer needs & behaviors
Develop and maintain a strong network of Area, Affiliate & Center of Excellence relationships to provide local market insights and specialist expertise
Identify business opportunities, both independently and through leadership of GBT sub-teams
Evaluate the effectiveness of innovative solutions developed by the GBT and ensure learnings are used to optimize future programs and activities
Maintain organizational knowledge on all insights and performance data generated relative to oncology solid tumors, including market and competitive trends and health care environmental influences
Lead initiatives to enhance the effectiveness of the Business Intelligence function
Collaboratively engage with colleagues in other therapeutic areas to share and learn from best practices
Lead all aspects of project planning and execution, including interactions with third-party professional market research firms
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines

VP, Market Research & Customer Insights Resume Examples & Samples

Ensure ability to adjust to TA/brand lifecycle and market priorities
The VP Market Research & Customer Insights is a key role within the BI&A Commercial & GMS Leadership Team. As such, collaboration, partnership and constructive engagement with other BI&A leaders and teams is foundational to the role with a particular emphasis upon partnering with the VP Analytics
The VP Market Research & Customer Insights is responsible for developing and executing market research plans that support business strategies across therapeutic areas for both commercialized and pre-commercialized assets in the US and for Worldwide Brand Teams (WWBT). These therapeutic areas currently include solid tumor, hematology, cardiovascular and specialty (immunology / virology). Additionally key areas for Market Research support include Market Access, PPAS and Strategic Planning
Directs high-quality, well-designed, and flawlessly executed marketing research and business intelligence programs that directly impact business plans and results
Proactively partners with brand teams across geographies and leads the market research team to identify knowledge needs, shape and properly define research questions to address them. Ensures qualitative and quantitative primary research projects efficiently deliver against knowledge needs
Create and expand insight capabilities that enable better decision making for stakeholders through integrated and actionable insights focused on business priorities, strategies, and tactics that drive business results and/or future value
Adapts studies, activities and volume appropriately to the lifecycle of the assets, brands and therapeutic areas
Provides integrated, strategic perspectives and guidance to the business stakeholders in close collaboration with other members of the BI&A therapeutic teams
Challenges the business stakeholders to adopt Market Research activities that are consistent with driving the business. Restrain the business from sustaining the status quo in favor of taking appropriate risks when selecting work to be done
Actively look to eliminate low value activities that do not drive the business forward. Constantly reevaluate the prioritization and focus of the teams to ensure driving the business forward and answering business questions are the number one priority rather than the technical excellence of market research
BMS Behaviors Required
1602275

Director Market Research, Dupilumab Resume Examples & Samples

Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., forecasting, performance reporting)
Review and select recommend appropriate primary and secondary market research agencies consistent with procurement policies
Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings
Direct Activities of US Dupilumab Research Team
Bachelor’s Degree and 12 years of experience
Demonstrates ability to maintain objectivity and willingness to “take a stand.” Upholds high standards of ethical of ethical and intellectual integrity
Relevant market experience in Dermatology or comparable markets
Experience working in a joint venture / alliance environment

Senior Director, Market Research Resume Examples & Samples

Provides leadership and direction to ensure Market Research function is effectively meeting the organization’s strategic goals
Directs and controls the activities of Market Research, end markets, sizing, share reporting and investor relations support at the company level
Directs the development of market research for specific products or product lines including requirements, inflections, Sizing and implications for Applied materials
Directs the development and functional improvements in market research across the company, supporting Core and new growth initiatives
Support competitive analysis of specific products or product lines
Drives effective interface, and communication of market insight with Strategic Marketing leads, General managers, Business management and exec staff
The role requires keeping abreast of new developments in current and new markets, analytics practices, competition and value chain participants. Demonstrates a broad understanding of the different systems, theories and practices relevant to market research, analysis & investor relations
Demonstrates excellent communication skills to be able to modify the beliefs and opinions of peers and senior executives in the company
Creates strong business relationships with key stakeholders to enlist their active support

Consumer Market Research Expert Resume Examples & Samples

Develops actionable customer insights for business partners (for example, Merchandising, Marketing, Operations) to drive business solutions and innovations
Drives the execution of multiple business plans and projects
Ensures business needs are being met
Formulates plans to do research studies that address business questions
Manages corporate proprietary data panels
Manages relationships with suppliers
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
Provides supervision and development opportunities for associates
Summarizes primary research, trends, and social media data sources to address questions about the company's customers

Specialist Market Research Resume Examples & Samples

0-2 years of experience in applicable field
Decision making skills
Excellent written communication and verbal communication skills
Analytical and research Skills
Good interpersonal skills
Ability to work effectively with management
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Team building Skills

Market Research & Innovation Specialist Resume Examples & Samples

A degree in Business /marketing /sociology /psychology field
Minimum of 10 years’ experience in business market research (B2B and B2C)
Experience in managing multiple international projects simultaneously, including handling external vendors relationships
Proven ability to consult with business teams and integrate research conclusions into the business plans and future priorities
Experience includes: qualitative and quantitative research projects (e.g. segmentation, concept test, brand & communication, etc.) as well as a strong familiarity with front end innovation methods (e.g. LEAN innovation, Lead User, Co-Creation methods) incl. challenging technical themes
Excellent communication and organizational skills in working with a decentralized organizational structure
Excellent English skills, both written and spoken
Willingness to travel up to 20% of your time

Primary Market Research Insights Manager Resume Examples & Samples

Leads and manages the development of a holistic cross-functional BIS point of view to address specified ad hoc cross-brand and/or cross-functional business questions that require the integration of output from marketing analytics, sales analytics, decision science, and primary market research. Creates value by adding insights from primary market research into the recommendation
Works with BIS senior staff managers to identify internal and external resource requirements and negotiates resources to meet ad hoc brand team needs. Works with Brand Director to make trade-offs in previous work plans to accommodate new project
Collaborates with BIS partners and/or brand team leaders to stay abreast of current BIS work being completed for brand and the marketing strategies and tactics to identify information needs that may have cross-brand and/or cross-functional implications. Considered expert on BBR and monitors and communicates changes as required
Represents Director and BIS on internal committees (Integrated Launch Plan, Brand Business Review / annual strategy / tactical planning meetings) or external team (Alliance Partner JCC / Core teams, agency planning offsites) meetings and communications. Recommends content for agendas, prepares and delivers presentations to address information needs and provides BIS perspective to decisions at hand
Plans and leads regular meetings with BIS and / or brand teams to communicate new initiatives related to BIS and address questions
Designs health care provider, consumer and payer primary market research studies to address business information needs within and / or across therapeutic areas. Translates issues into study objectives, defines project scope and timelines and selects appropriate methodology. Selects supplier and supervises recruitment of respondents, fieldwork and creation of final deliverables if outsourcing recommended
Leads the development of discussion guides / questionnaires, analyzes data, and prepares custom summaries with meaningful implications and actionable recommendations in a timely manner for research projects that are not outsourced to vendors
Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products. Able to use market knowledge to guide brand team strategy
Establishes and manages annual market research budget ($400,000 - $1,000,000) for brands and annual market research plan
Develops, standardizes and implements best practices and innovations to improve research best practices
Identifies, recommends, and implements opportunities for efficiency in research processes and methodologies
Assists the Director in recruiting new hires by leading initial screening efforts and case study process. Trains and mentors analysts and provides performance feedback
Provides training on marketplace knowledge and research processes to brand team and other internal stakeholders and external vendors, ad agencies and alliance partners
Tracks competitive messaging and promotional tactics, independently writes narrative reports and identifies issues that require action or further investigation
Creates and maintains synthesized summary of existing foundational marketplace knowledge to prevent redundant research. Collects market information via Internet and library search for ad hoc business questions. Integrates data from multiple sources and creates custom summaries of findings and disseminates findings as required
Understands and complies with market research regulatory and compliance guidelines
BA or BS in business, marketing, and social sciences
4+ years primary market research related experience
2+ years pharmaceutical industry research experience
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
Desired
Advanced degree in business, marketing, and social sciences
Experience in on client or supplier side of industry
Experience in consulting in pharmaceutical or health care industry
Complete understanding of qualitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science and quantitative market research
Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
Demonstrated proficiency in leading and influencing cross-functional teams. Able to gain buy-in and promote shared ownership of projects
Must possess excellent analytic problem and proactive problem solving skills. Analyzes situations to think of new solutions and able to make recommendations
Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to frequently communicate changes and intententions with high level of transparency to all stakeholders
Able to set priorities, develop and manage multiple projects and timelines simultaneously
Extensive knowledge of market research industry principals and practices. Ability to draw insights from data and research findings
Ability to actively and objectively listen to clients to assure research design addresses business needs
Demonstrated project planning and project management skills
Ability to build strong positive relationships with internal and external stakeholders. Ability to manage vendor relationships and maintain an accurate budget for brands
Ability to manage internal and external resources (people, information, technologies, time, and capital); allocates resources appropriately, given organization, group and individual goals and objectives to align with business goals
Ablity to quickly learn about therapeutic area and products
Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research processes

Market Research Resume Examples & Samples

Designs and implements market research projects and activities related to strategic decision support, and deliver high quality business insights
Identifies data gaps and generates a yearly market research roadmap for the Brand Team including business needs, timelines, methodology, and budget
Responsible for execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and regional teams
Translates market research information into strategic implications and provides insights and recommendations to the Brand Team
Provides ad hoc as well as regular analyses to the Brand Team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
Designs and consequently delivers reports to the Brand Team on Brand performance to ensure informed decisions; offers suggestions on action plans
For brand planning, develops the Situational Analysis by consolidating critical/ relevant insights from yearly information-generating activities
Works closely with the Forecasting and Analytics Lead to accurately and comprehensively project current and future products/ indications
Partners with the F&A lead to define forecast-related market research needs, and integrate into the yearly market research projects/ plans
Generates evidence/ insights to feed into the forecast and grounds assumptions into facts
Participates in consensus gaining process for strategic forecasts, including Brand Team meetings and presentations
Manages primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
Helps identify scenario planning and sensitivity development for risks and opportunities
Interprets competitive intelligence and other relevant metrics for the Brand Team, providing insights and recommendations (where possible)
Maintains an updated perspective on current and future competition, including identification and evaluation of respective competition
Bachelor’s Degree or equivalent in Health Sciences, Business, or related discipline
MBA/M.Sc./Pharm.D. preferred
Recommended 7+ years of experience in the pharmaceuticals industry, and a minimum of 5 years of experience in forecasting, market research and/or competitive intelligence. A minimum of 3 years of oncology market research is required. Any rare or blood cancer experience will be preferred
Experience in project management across a range of functions, seniority levels, and geographies
Ability to guide key discussions with influence and ability to challenge business decisions and thinking as a strategic partner to the Brand Team; Ability to influence without authority
Strong ability to communicate insights and results into a clear and concise market or brand story while transforming paradigms and perceptions with high quality research and insights
Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
High degree of creativity and innovation in developing new approaches, processes and methodologies
Strong interpersonal and collaboration skills as well as teamwork abilities
Comfortable working in a matrix environment

Market Research Data Manager Resume Examples & Samples

Minimum of 3 years of relevant professional experience
BA/BS in a related field (e.g., statistics, computer science, data science, marketing, market research, business management)
Strong understanding of data structure and management
Propensity to quickly learn new applications and programming languages
Understanding of market research methods
Excellent attention to detail
Positive “can- do” attitude
Excellent skills in Microsoft PowerPoint, Excel, Word, and Outlook
Proficient with SPSS strongly preferred and syntax experience a huge plus
Experience with VB .NET, VBA or VBScript is a plus
Sense of humor and self-aware

Market Research & Insights Manager Resume Examples & Samples

Years of experience in market research in research agency, or as corporate buyer of research. Tertiary or post graduate qualification in marketing or related areas
Previous experience in marketing, product development, communications, advertising to deliver meaningful business insights will be highly valued as will skills in excel, power point and creative / graphic design
Sound knowledge of the marketing research industry and processes utilising both quantitative and qualitative methodologies
Excellent verbal and written communication skills and project management skills
Self-motivated and results focussed
Strong client service focus and ability to develop strong collaborative relationships
Solid ability to manage, influence and communicate effectively with external suppliers and ANZ stakeholders of all levels
Strong analytical skills and ability to synthesise multiple sets of data to identify customer insights

Senior Consultant Market Research Resume Examples & Samples

Design, manage and analyze customer service and product development surveys ensuring the end products fulfill business needs
Design, manage and analyze qualitative research studies to ensure the method and finding provide useful information
Summarize survey and qualitative research results in a variety of forms including reports, spreadsheets and charts. Ensure information is timely and useful in application
Research, synthesize data, extract key insights and develop presentations to facilitate decision-making. Present findings to internal staff and participate in discussions of the conclusions as well as future direction of drill-down analyses
Manage internal and external funded research projects and provide samples, data sets, and analysis as required
Build and maintain strategic FEP partner relationships utilized to support FEP products and services. Ensures alignment among staff, issue and dispute resolution. Actively manages and oversees procurement and contract compliance of all vendors related to business development and administration, budget management, invoicing procedures, completion of required matrices, and report generation as appropriate
Minimum of five years of experience in a research/statistical/analytical role within a related environment
Minimum 2 years of experience managing projects
Master’s degree in business, statistics or related discipline
Minimum of 3 to 5 years of experience working in a market research firm/consulting environment
Demonstrated knowledge of the health insurance industry, survey research design and applied sampling techniques
Ability to summarize research findings and present in a meaningful manner to internal staff
Excellent interpersonal, oral and business writing communication skills
Demonstrated competence with quantitative analysis
Ability to manage multiple projects concurrently and to foster good working relationships with business staff
Strong analytical skills, attention to details, and excellent time management skills
Background in business analysis and qualitative research methods
Proficiency in statistical software such as SAS, spreadsheets and graphical packages

Market Research Managers MN Resume Examples & Samples

Market analysis to identify the most critical market information required to develop a specific product line plan
Market research to determine market size, customers, and competition
Organize complex market trends
Market Opportunity Prioritization
Power Generation industry knowledge
Short and long-term forecasting
Voice of the Customer

Senior Analyst, Market Research Resume Examples & Samples

Have experience or formal training as a research analyst, interacting with clients to understand business requirements, developing research solutions, managing research projects, interpreting results, and presenting findings and recommendations to enable action
Have the ability to produce market, category or client oriented forward-looking insights that will drive appropriate business actions based upon solid evidence from market research
Have demonstrated the ability to establish priorities for multiple research-based solutions and programs in collaboration with colleagues and business leaders
Have experience producing agreed-upon project schedules and deliverables within resource and budget parameters
Have demonstrated the ability to manage multiple projects simultaneously
Have excellent communications and story telling skills; verbal, written
Have basic skills using research analytics tools (e.g. SPSS) and data visualization tools (e.g. Cognos Insight or Tableau)
Be self-motivated and able to operate independently with limited guidance and direction
Advanced degree in Psychology, Market Research, or a related a data science field or 1+ year experience in market research, designing and programming surveys
Basic skills using research analytics tools (e.g. Excel, SPSS) and data visualization (e.g. Cognos Insight or Tableau)
1+ years experience in managing vendors and multiple research projects/programs simultaneously
1+ years experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
1+ year proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
Excellent demonstrated communications skills, both written and verbal

Market Research Resume Examples & Samples

Identify triggers, needs, attitudes, behaviors, drivers of preference, pain-points and touch-points that consumers experience throughout their journeys
Provides insights and strategies in Product Management/New Product Development that will emphasize the voice of the customer, and will result in an improved process that will generate cost efficiencies and a higher rate of success in product launches
Drive research through engaging presentations of findings and actionable recommendations
Develop of archetypes, personas, user journey maps, techno-graphic segmentation, service blueprints, competitive landscape analysis and all materials to facilitate workshops
Review RFPs and SOWs of competing vendors to ensure alignment with our collective approach and methodology

Market Research Team Leader Resume Examples & Samples

As part of the relevant BO and Strategy Teams, identify, prioritize, and document the data needs of the BO
Master multiple research methods and tools (primary and secondary) so as to be able to both lead teams successfully in using those methods and to teach those methods to others
Have a strong, broad knowledge of research vendors and of best practices in research vendor management
Have a strong understanding of Eastman’s strategy methods and process, in order to act as a successful translator between Strategy, BO, and Research teams
The position requires proven leadership and management skills as well as excellent interpersonal and communication skills
Experience in market research within a business-to-business or business-to-consumer environment is required
Experience in developing business and/or product strategies within a business-to-business or business-to-consumer environment is a plus
Demonstrated experience with project management skills leading multi-functional teams is required
Must demonstrate strong strategic thinking and analytical capability and the ability to work in a complex and diversified environment
Position requires regular interaction with Vice President and Executive levels within the company and, as such, should have the personal “presence” and communication ability to successfully manage these interactions

Market Research Senior Analyst Resume Examples & Samples

5+ years of data analysis/ market research/semiconductor industry or related experience
Comfortable with changing priorities, ambiguity, short deadlines and large data sets
Experience working with external industry analysts (Gartner, IDC, IHS)
Proficiency with Excel, PowerPoint, SharePoint
Excellent project management skills and ability to handle multiple tasks

Market Research E-commerce Expert Resume Examples & Samples

Strong problem solving skills | Logical thinking and analusis
Insights and storytelling capabilities | Building convincing proposals and plans, generating profound insights and developing insightful reports
Presentation skills | Delivering persuasive oral presentations
Client Management skills | Providing a client-centric service, establishing and maintaining communications and relationships with clients
Language capabilities | Proficient English skills (spoken and written) for business communications

Anlst, Market Research Senior Resume Examples & Samples

Create integrated marketing solutions that leverage our robust portfolio of digital, print, and event brands
Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
Bachelor’s degree in Marketing or equivalent work experience
3 to 5 years of Marketing experience, Event Marketing, Media Research or Promotions experience is a plus
Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
Proficiency in Microsoft Office suite, especially PowerPoint & Excel
Solid understanding of fundamental marketing principles including online/mobile/social media, product development, and competitive media
Excellent communication skills, both oral and written, to interface with AEs, other departments, and customers

VP Market Research & Business Intelligence Resume Examples & Samples

Detailed knowledge of ACI’s business model and strategic plan
Comprehension of the value proposition of ACI and the solution offerings
Strong interpersonal and team-building skills
Achieve expense management targets within non-material variances
Successfully execute all accountabilities of the position, including outcomes related to financials, people and operations and other areas as appropriate
Find, recruit, nurture and retain key talent for the function

Market Research Senior Consultant Resume Examples & Samples

Work on significant and unique assignments of diverse and complex scope
Projects require complex planning and direction setting with diverse and/or multiple stakeholders
Provide guidance and support in answering questions about the marketplace
Keep up-to-date on current health care market research/knowledge across the Program and relevant research outside the Program
Help obtain client input that will help identify NMR priorities
Initiate contact with management and alert them to critical issues
Communicate, interpret, and present key findings and implications/recommendations to KP Leadership
Seek to leverage services and knowledge whenever possible across the Program
Estimate and evaluates size, scope and costs of research
Manage and coordinate on-going and ad hoc research projects, as well as leading or participating in Program-wide projects
Coordinate training seminars and interregional meetings for KP's market research professionals
Seek ways to improve department functions, services, and communications (e.g. by contributing to national and team meetings)
Sort through complex alternative hypotheses & causal factors
Minimum eight (8) years of experience OR Master's degree and four (4) years of experience OR Doctorate degree and two (2) years of experience
Minimum seven (7) years of related experience preferred
Master's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods OR a Doctorate degree is preferred

Senior Mgr Global Market Research Resume Examples & Samples

Influence the development of Respiratory e-connected assets through the provision of strategic insights and analysis
Develop and implement primary market research for qualitative exploration and quantitative assessment of markets, products, and companies across multiple customers
Plan and conduct studies such as ethnographies, immersions, co-creations, formative user tests, preference tests, and task/workflow analysis that translate research findings into actionable recommendations
Help plan and execute research activities that inform and validate product design and business model scenarios
Work closely with cross functional teams to identify and prioritize research needs of the business
Promote the strategic role of insights by providing guidance to colleagues on research needs and opportunities, and educate other team members on the appropriate use of methodologies and outputs
Effectively integrate global information from multiple data sources to draw conclusions and make recommendations that are supported by customer insights
Utilize resources and experience to enhance the insights process, deliverables and integration into the strategic dialogue
BA/BS required; advanced degree preferred
7 or more years of market research with a focus on medical devices or technology
Passion for human-centric design, customer empathy, and complex problem solving
Broad therapeutic experience desired
Ability to work with ambiguity and adapt, refine, and execute research accordingly

Market Research Senior Resume Examples & Samples

College Degree or equivalent experience in marketing, communications or the social sciences; advanced studies/degree preferred
Required Minimum: 5 - 7 years related experience with a preference for 3-5 years' experience in conducting qualitative research and 2 - years’ experience with quantitative research
Strong consulting and influencing skills
Helping to discover new opportunities to optimize the business through analytics and statistical modeling

VP, Market Research Sales Resume Examples & Samples

8 or more years of experience combined selling Market research services and managing a sales team selling into the Market Research categories. Pharmaceutical background preferred. Digital experience required
The candidate must have a successful track record of growing and managing sales in a challenging and fast paced environment
The ability to work/interface with our Market Research product development, business development, finance and operations teams is essential to the candidates’ success
Strong presentation and communication skills are a requisite
The candidate must have strong motivational leadership skills and must be able to think strategically about new opportunities and develop and execute against a clear plan of action
The candidate must have strong organizational skills, and experience communicating effectively within a sales organization, particularly in the area of sales and revenue forecasting
The candidate must be an excellent judge of sales talent and have a record of hiring and training salespeople that has resulted in successful outcomes
This candidate must have a strong working knowledge of the various market research services, serving both HCP and Consumer audiences and have an in-depth knowledge and understanding of WebMD's competitive environment

Market Research Specialist Resume Examples & Samples

Development, prioritising and executing the consumer related research programme for all main Nestlé categories based on needs of Marketing departments
Proposing, settting up and executing market research projects (U&A studies, ads pre- and post-testing, brand and corporate image studies, concept and product tests, consumer panels, tracking, various qualitative / quantitative studies..) and analysing/consulting results
Analysing the results: Identifying key learnings/ opportunities/ strengths and weaknesses and sharing with Marketing/R&D teams
Main point of contact with Research Agency. Responsible for selecting and briefing the agency, supervision of the research study
Main point of contact with Nielsen: coordination, data check
Collecting and sharing information about competition, consumers trends, socio-demography trends from public sources, Nestlé Global Providers etc
Implementing new research methods to Nestlé business. Ensuring market Research training for Marketing people
University degree in Business/Marketing/Social sciences
Experience in Market research with research agency; preferably 3 years
Strong analytical and project management skills
Structured and clear on priorities
Excellent communication skills with demonstrated clarity in both spoken and written words
Good MS Office knowledge
Proficient in written and spoken English

Analyst, Market Research Resume Examples & Samples

Track, maintain and disseminate detailed data for critical market indicators, including lease and sales comparables, development pipelines and lease expirations, among other information
Assist in quarterly market statistics process, including data collection, verification and analysis
Create, write, analyze and edit quarterly reports for the various areas that encompass the regional commercial real estate market
Contribute effectively to all national research reports with specified local market content
Respond to all internal and external client requests for data and information
Develop thought pieces on key trends, issues affecting the market, economy, region and industries
Analyze and report on the local and regional economy with respect to employment statistics, major corporate activity, industry trends and demographics
Attend all relevant sales or business team meetings and actively contribute local or national research insights
Strong educational background with Bachelor’s degree in business, economics or related field required
Demonstrated interest in real estate and commitment to learning local market dynamics
Proficiency in all standard Microsoft office programs; working knowledge of Adobe Creative Suite, including Illustrator, is preferred
Ability to multitask and effectively manage time and workload
Collaborative attitude and willingness to both work independently and as part of a dynamic team

Consultant National Market Research Resume Examples & Samples

Reports to the Director of CA and Customer Research and collaborates with market research staff within Kaiser Permanente (located in multiple regions, as well as Program Offices)
Participates in all aspects of B2B research projects, including project design, programming, data tabulation and statistical analysis. Additionally, prepares written and oral presentations with the ability to convey technical research findings to both lay and technical audiences
Presents market research findings to executive level audiences to provide insights, direction and recommendations
Consults with the business partners (market strategy, sales operations, product management, and marketing) to deliver compelling research that is timely and relevant. While the Consultant may not execute all Market Research projects that are scoped, this person will provide guidance to others on market research approaches
Participates in and supports the design of market research projects, including survey design, interview guides, sampling and recruitment designs
Provides Voice of the Customer input at meetings and represent the needs of members, prospects and employers during internal meetings at Kaiser Permanente
Must possess strong bias to drive action through the development of strategic implications and recommendations
Exercises a continued willingness to learn and excel; identifies imaginative and resourceful solutions to problems; knows there are better ways to do things and seeks opportunities to provide creative and analytical solutions – proactively. In addition, is willing to explore cost effective ways of conducting research
Keeps abreast of best practices and new research in the area of research design for the development and administration of online surveys. Continuously drafts recommendations for new features/capabilities to improve the quality of online and offline research
Provides analysis, coordination, and communication support to market research projects on a regional and enterprise level
Ensures data integrity by overseeing the creation, maintenance and adherence standards for scorecards. Note that this may include summarization of data and analysis from multiple projects
Exceptional writing/language skills with respect to crafting of survey questions, survey instructions, and other survey respondent communications
Extensive knowledge of survey research techniques and methods. Strong expertise in questionnaire design. Demonstrated mastery of questionnaire construction and survey instrument flow
Knowledge of statistical methodologies, including, multivariate regression, correlation matrixes, and factor analysis. Ideally, candidate will have SPSS analysis skills
Ability to prioritize workload and manage expectations with key business stakeholders
In addition, the ability to manage the market research vendors and team with colleagues in National Market Research to complete studies on time and within budget
Preferred 5+ years of experience with Masters’ Degree in related field
Minimum five (5) years of related experience with a master's degree preferred
Experience in both research and business operations preferred

Market Research Co-op Resume Examples & Samples

Pursuing a Marketing/Business degree with an interest or focus in market research, OR pursuing a Liberal Arts degree with a focus on Math and knowledge of statistics/data science
Knowledge of SPSS (preferred) or SAS a huge plus
Works well independently and in a team environment
Self-starter, takes ownership of projects and accepts challenges

Senior Analyst, Market Research Resume Examples & Samples

Identify and recommend key issues to be addressed by research; then plan and recommend appropriate approach and study design to meet business objectives under manager’s guidance
Engage and supervise external marketing research suppliers to ensure timely and high quality project execution
Analyze and interpret research data, summarize results, and clearly and persuasively communicate findings, implications and recommendations verbally and in writing
Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market and competitive environment
Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations
Monitor and manage marketing research projects within budget and identify opportunities for cost savings as appropriate
Minimum 3 years relevant marketing research experience, with at least 2 years on the client side
Strong analytic and problem solving skills. Knowledge of basic statistics and statistical applications
Excellent interpersonal and communication skills (both verbal and written)

Head of Market Intelligence & Market Research Resume Examples & Samples

Design and implement a standard, world class process for conducting market research at HERE
Deliver market research as required by the business, generating insights that enable effective and timely business decision making
Design and implement consistent, holistic market and competitive analysis process that quickly and broadly disseminates information across the business
Leverage market research and intelligence to deliver insightful analysis leading to faster and more effective business decision making
Builds a top tier Market Intelligence and Market Research team
Exceptional problem-solver and influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute under tight timelines
Strong ability to interface effectively with key stakeholders, strong communication and presentation skills; empathetic and inspirational leader with strong executive presence who is recognized internally and externally as subject matter expert
Creative thinker willing to challenge status quo with new ideas, new approaches, and new solutions, while deeply understanding and respecting what works today
Ability to influence, listen to, and partner with range of CxOs and senior executives with different styles and cultures in multiple companies
Capable of travel extensively to key operations, partners and customers across the world (including Seattle, Chicago, Berlin, and Mumbai)
A role model for professional values, highly productive behaviors and always “doing the right thing” for the company, our employees, our customers and our partners
Exceptional problem-solver in broad field of industries and an influential collaborator that can conceptualize winning strategies, formulate strategic initiatives, and execute key changes under tight timelines

Market Research Position for India SSO Team Resume Examples & Samples

Analytical mind: Ability to analyze quantitative and qualitative data primarily from paid research websites, financial and company website, extract meaningful information and generate insight for senior management
Hard working: Role involves managing multiple request which will have long term and short term strategic impact and thus candidate should able to respond quickly and maintain pace while working on complex business requirements
Finance fundamentals and experience in financial/market modelling is required

Market Research & Analysis Intern Resume Examples & Samples

Assist with the creation of department reports (FINAT Quarterly reports
Monthly reporting on; Macro and Micro Economic trends
Competitor Activity Track (Daily and Monthly consolidation)
Segment Pipeline Analysis
Competition Analysis (SWOT Analysis, Financial Summaries, etc.)
Actionable insight on market research surveys
Planning and Modeling for next years research survey plans
Share mapping exercises
Make presentations and excel dashboard (for reporting purposes)
Marketing
Statistics
Excellent communication skills in English (any other European language is a plus)
Team-player, no 9 to 5 mentality, good project management skills and self-starter with an eye
Able to work well under pressure and adapt easily and quickly to changes
Very strong cultural awareness and taste for international environments
Only profiles submitted in English will be considered

Director Market Research Resume Examples & Samples

Designing qualitative and quantitative research studies to evaluate and refine our hypotheses
Translating research findings into actionable direction and
Creating visual documents which communicate research findings and data elegantly and succinctly
Evaluating each motion picture’s potential opportunities and challenges
Assisting in writing strategic marketing documents for each film
Managing the operational and analytical details of research test screenings
Attending test screenings and focus groups both in LA and out of town
Analyzing weekly marketing tracking studies and assess key opportunities and challenges films will face in-market
Conducting focus groups, when possible
Seasoned Market Research professional, experience in entertainment or related research preferred
Minimum of 7 years’ experience in marketing research
Strong professional writing ability
Highly proficient in Microsoft Office particularly Excel and PowerPoint
Strong analytical and numerical skills, excellent attention to detail
Masters Degree in social sciences, business, statistics, marketing, or related area
Experience with database management and big data analytics

Primary Market Research Specialist Resume Examples & Samples

Second European language desired
Strong process/project management skills
Strong business acumen
Preferred: Strong solution-orientation
Relevant experience acquired at primary market research agencies or health care consultancy companies
Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills

Market Research & Analysis Manager Resume Examples & Samples

Promote knowledge sharing through the organization's operational business processes and systems by, among others, strengthening links between knowledge sharing and the information systems, and improving integration among information systems in the organization, to facilitate seamless exchange of information across systems
Provide a delivery tool that allows for easy end user interface with organizational knowledge
Provide training to the sales force and management team on how to best use organizational knowledge to develop a competitive advantage at the regional and territory level
Provide support for the establishment and nurturing of communities of practice, including workshops, one-on-one guidance, and troubleshooting
Share experiences across communities of practice, sales force, business units, and networks on innovative approaches in knowledge sharing, including preparation of case studies
Help monitor and evaluate the knowledge sharing program, including external bench-marking and evaluation programs/opportunities
Help disseminate information about the organization's knowledge sharing program to internal and external audiences, including organizing knowledge sharing events (such as knowledge fairs, site visits, interviews), maintaining communications on knowledge sharing across the organization, participation in orientation and training sessions
Focus knowledge management activities towards the support of strategic business objectives, primarily in support of the sales force
Demonstrated effective managerial skills
3+ years as a product manager or related sales and/or marketing experience
Fundamental Computer Skills
Previous experience in Sales/Marketing
Extensive Field Sales training or Instrument Sales experience
Internal Product Development training

Market Research Assistant Resume Examples & Samples

Generates basic reports on sales, store location and market as requested by personnel within the department. If necessary, may be asked to assist in the design of new reports
Assists in the collection of renewal store data from the Field Operations team and the maintenance of that data in Manhattan. Consists of inserting Ops comments into Manhattan from BLEX and uploading pictures to the network
Assists with information requests from other departments including store maps for Advertising and location information for Compensation
Provides general administrative support to department as needed. Supports in the maintenance and enhancement of the Real Estate databases and applications including Manhattan, Tango and in house Access databases
Provides assistance and administrative support with special projects as needed
College degree or 2 years related work experience in real estate administration, database management or related field preferred
Computer experience including Microsoft Access and Excel required. Experience with database management and Adobe Photoshop Elements preferred
Excellent oral and written communication and organizational skills required
Ability to work independently required

Market Research Senior Specialist Resume Examples & Samples

Day-to-day management of Brand Health Tracker (30%)
Execution of Product Use Tests (30%)
Supporting Customer Satisfaction Program (20%)
Other ad hoc responsibilities as they arise (20%
Strong project management skills and attention to detail required
B2B experience and/or retail experience a plus
Proficiency in Excel required; strong PowerPoint skills

Principal Market Research / Planning Analyst Resume Examples & Samples

Proven experience related to budget planning and execution
Ability to interface across GTS and RTN business units
Understanding of government procurement process
Proven experience related to the development and dissemination of strategic plan
Financial analytical skills
Management experience for international sales representatives and consultants
Ability to work independently; does not require detailed guidance
MBA/MS is a plus

Market Research Specialist Resume Examples & Samples

1 to 5 nights per month
Preparing marketing research plans
Designing and coordinating quantitative research studies
Analyzing quantitative research study findings
Developing research reports of findings for staff and management
Presenting findings to staff and senior managers

Director, Market Research & Analysis Resume Examples & Samples

Conduct daily proactive competitor monitoring for EG across video, broadband & wireless (postpaid and prepaid); and Competitive Alerts
Partner cross-functionally to provide actionable insights and analysis across marketing mix - regarding competitor pricing, offers, advertising & messaging, packaging, and products
Oversee claims support / refute competitor claims
Desktop tools and portals
Manage budget of ~$4M annually

Market Research Client Analyst Resume Examples & Samples

Clear communication & organization skills – the ability to deliver work on time that meets client needs enabling us to enhance our client relationships
A capable presenter, who is keen to gain experience in front of client audiences in the near future
Strong analytical skills and attention to detail with a clear interest and passion in drawing actionable conclusions from complex data sets and understanding the consumer. Data analysis experiences a plus
Ability to show passion and drive in day to day circumstances
You possess an engaging communication style, are passionate about interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
1 or more year experience in a market research agency is preferred

Director, Market Research Resume Examples & Samples

Oversight of account support and research delivery teams, including all aspects of client relationship management and project delivery
Participate in business development to cultivate new ORC client relationships (e.g., capabilities discussions, proposal writing)
Develop partnerships with your ORC colleagues, enabling you to leverage the best ORC solutions and talent to address specific client needs
Leverage your experience, knowledge and understanding of your client’s business to add value for clients through insight and advice built on a platform of excellent research
Contribute to the financial health of ORC by growing client relationships and governing margins on delivery
Mentor and participate in the development of junior and mid-level colleagues to ensure the long term vibrancy and scalability of our team
Operate in a strategic role at ORC, where your actions, ideas and contributions make a difference
4-6 years of Research and consulting experience
Experienced in research and consultation related to new product development, customer experience, and brand

Market Research Consumer Insights Manager Resume Examples & Samples

4-7 years business experience with a minimum of 2 years in the snacking industry
Bachelor’s Degree in Marketing, Market Research or business related field. Master’s degree in a related field or MBA preferred
Experience designing and managing both quantitative and qualitative primary research methods required
Experience working with research agencies that carry-out research
Excellent critical thinking, analytical and communication skills – ability to understand clients’ business and their business needs
Ability to interact with leaders within the organization
Track record of successful project management across multiple projects, including budget, timeline, tradeoffs/priorities, and supplier management/relationships

Market Research Account Managers Resume Examples & Samples

Achievement of the revenue budget for a set list of clients
Ensure all potential clients are identified and approached to maximise revenue potential
Assist the Senior Manager to ensure the data quality and deliverables are in line with GfK international standards and those standards set by the Research Director
Assists with the monthly data production via Quality Checking Project and Price Check on your product categories
Build market and product knowledge on all product categories that you are handling. This includes details on coverage, universe and sample sizes, distribution channels and detailed market information
Ensure satisfied clients by providing high level of client servicing, including in-depth presentations and consultancy
Ensure yearly data reconciliation are done with your clients
Assist with the preparations of presentations to retailers on your markets
Follow the GfK Company strategy on all aspects of the business
Build successful working relationship with the Product Manager Europe (PME)
Responsible for building market knowledge through monthly post QC calls
Ensure that the Company CRM (Client Relationship Management) system is updated and correctly maintained

Global Market Research Client Executive Resume Examples & Samples

1 or more year experience in a market research agency
Strong analytical skills & attention to detail with a clear interest in drawing actionable conclusions from complex data sets and understanding the consumer
An adaptable personality, able to communicate with different levels of seniority
Passion for interpreting numerical information to find a story, and have a genuine curiosity and enthusiasm for understanding the markets our clients operate in
Experience working within the mobile & telecommunications market a plus
Strong knowledge of PowerPoint and Excel

Market Research Senior Specialist Resume Examples & Samples

Identifying new business opportunities and areas for business growth
Understanding consumers, customers and clients’ needs & expectations
Evaluating customer loyalty / satisfaction to inform customer experience priorities
Designing and assessing products, services and channel approaches
Tracking brand performance and recommending course adjustment
Building our brand positioning and relevancy
Proven ability to build and drive a research agenda aligned to business objectives and strategies
Demonstrated expertise in consumer and B2B research
Proven experience managing and extracting insights from both quantitative and qualitative research
Ability to influence senior leaders
Understanding of health industry or broader financial services, though not required
Proven experience managing research vendors
Prior experience on both the vendor and client-side is preferred

Market Research Specialist Resume Examples & Samples

Bachelor's degree in statistics, econometrics, mathematics, economics or engineering sciences
Excellent command of English and Turkish, both written and spoken
Preferably experience in IMS reporting
Collaborative, committed, result-oriented and business minded personality
Excellent reporting & presentation skills
Excellent knowledge in using MS Office programs, especially advanced level of Excel

VP, Market Research & Consumer Insights Resume Examples & Samples

Ensure consistent approach to Market Research is followed across key products and identifies ongoing improvements to protocol
Responsible for managing a team of Market Research professionals, including Insights Managers, Market Research Analysts and Corporate Research Librarian, responsible for both primary (quantitative and qualitative) and secondary research
LI-JK1

VP, Market Research Analytics Resume Examples & Samples

Contribute to the strategic marketing plans for all Focus Features theatrical campaigns
Utilize online ad testing and analytics to inform creative decisions
Work with all marketing department heads to communicate and coordinate strategy; ensure message consistency across all platforms
Create marketing presentations for internal and external stakeholders
Assist with coordinating and assembling marketing “decks” for filmmaker meetings
Identify and implement emergent research methodologies and data technologies to add tangible value – i.e., optimize strategy, targeting, messaging and marketing spend
Introduce use of “big data” analytics to capture, analyze and unlock consumer insights, refine targeting, evaluate ad effectiveness, and identify causality and influence in a viewer’s decision to engage and transact
Improve capability for matching non-entertainment consumer behavior with entertainment purchase intent
Identify research innovations in the areas of online, mobile communication and converging media
Develop research competency for micro-targeting audiences, particularly for genre and Art-house/Academy films
Develop social media intelligence opportunities to track “buzz” surrounding our properties, profile fans, test materials and monitor changing reactions to campaigns
Migrate Focus Features away from conventional research methods by embracing future-leaning capabilities
Manage the execution of all phases of quantitative and qualitative market research implementation
Supervise research vendor selection/management, study design, methodology, logistics, internal approvals, filmmaker and studio needs
Design and oversee research test screenings – i.e., secure locations, approvals, determine sample demographics, manage vendors, coordinate with filmmakers
Coordinate all aspects of advertising testing – i.e., ad selection, study design, etc
Work closely with creative advertising to translate market research findings into actionable direction that refines critical assumptions, improves performance of ad campaigns and drives box-office results
Analyze and distribute market tracking studies to key marketing stakeholders and senior corporate executive
Manage research budgets and negotiate best pricing
Work closely with Media, Digital, and Publicity to develop and monitor online KPI’s while delivering actionable insights
Partner with Focus’ Media, Digital and Publicity teams to build partnerships throughout the NBCU organization
Develop cross-company relationships to garner access to marketing data and customer bases; explore opportunities to use research to improve share of voice for Focus Features campaigns throughout NBCU
Work with President of Marketing to evaluate potential project’s marketing assets and challenges, pull comps, assess release dates and assemble competitive P&A spends
Establish and build strong relationship with Maxus/Group M to take full advantage of agency consumer data platforms and innovations
Improve communication with NBCU Business Development Team to gain greater understanding of new business initiatives
Remain current on consumer trends, industry developments, and best practices and share relevant insights with Focus Feature organization
At least 7 years of experience in market research and analytics, preferably with significant experience in the entertainment and media industries
Strong mathematical background, with experience in data mining, statistical analysis and modeling
A solid understanding of the film marketing business model (and challenges)
Intellectually curious thought leader and inventive problem-solver
Familiar with research methods, syndicated research tools and databases
Ability to effectively partner with colleagues to influence behavior and outcomes
Comfortable speaking in front of senior management and filmmakers, sharing insights and making recommendations
Excellent PowerPoint or KeyNote capabilities; dynamic presentation skills

VP, Market Research & Measurement Resume Examples & Samples

Responsible for maximizing team productivity, prioritizing projects, and managing the research pipeline
Oversee and prioritize all customer and marketplace research projects, including brand positioning, advertising testing, product development, segmentation, customer satisfaction, public opinion polling, and usability research
Translate business needs into research designs and synthesize diverse information sources that answer specific business questions and generate insights that can drive business growth
Management of internal client expectations and priorities, develop deep engagement and relationships with internal clients & external business partners
Partner with wealth management business leaders to structure project-based quantitative and/or qualitative research to understand and improve our Client and Financial Advisor journeys
Manage research operations including online survey programming testing, sample management, and field management
Establish and document team processes & operational guidelines
Liaison with Branch Administration at all management levels, Compliance and Legal on communication matters, and Financial Advisors and Institutional Management
Management, selection and summary of input and updating of the Marketing Research website
BS Marketing, MS or MBA Marketing/Marketing Sciences, Market Research, or Psychology
Minimum of 10 years of business experience in custom primary market research and planning (can include consulting experience) – with five years financial services marketing research. Mix of client-side and supplier-side preferred
Strong prioritization, project management, time management, and organizational skills in a fast-paced environment
Expertise in designing quantitative and qualitative research, writing survey questionnaires & interview guides
Expertise in analyzing and reporting survey data, including frequencies, crosstabs, and statistical significance testing
Ability to infer actionable insights from strategic research, tactical research, and secondary/syndicated research, and effectively communicate those insights to business partners
Familiarity with relevant secondary/syndicated research providers
Experience with sales force issues and investment product and services research
Experience with communications research: mass advertising, point of sale and digital
Excellent writing skills, presentation skills and social awareness/people skills
Open minded person able to adapt to shifting priorities and our evolving organization
Strong team player and collaborator
Detailed-oriented and can also think strategically/communicate strategic implications
Proficiency with Microsoft Word, Excel, PowerPoint, and SPSS/SAS statistical software
Comfort using online survey software such as Qualtrics

Senior Analyst Market Research Resume Examples & Samples

Work with suppliers to ensure that existing services meet their service targets
Help discover and coordinate continuous process improvements; helping identify opportunities to increase efficiency and eliminate non-value add activities
Interface with key leaders, including VPs, directors and managers in the marketing and market research departments
Clearly define what the goals/objectives and create empowered and accountable teams to design, implement and stabilize approved improvements
Develop and implement indirect procurement strategy, goals and savings targets in line with company strategy and procurement best-practices
Oversees the development and execution of sourcing strategies including the setting of targets, timelines and resource plans while maximizing effect spend under management
Negotiates and executes contracts for Global or North American Marketing spend
Develops relationships with senior executives from key suppliers and engages them in strategic supplier management for value creation and innovation
Partner with the business to ensure that all appropriate marketing spend is optimized and that we are driving cost reductions with continuous improvement
Assist in managing assigned Global and North American Marketing spend to levels that are commensurate with industry benchmarks for a company of our size
Support the optimization of vendor management for key marketing vendors to ensure that the company is maximizing the relationships with these strategic vendor relationships
Build strong relationships with all business partners and suppliers
Bachelor’s degree in Supply Chain, Business or technical field
Ability to present ideas in business-friendly and user-friendly language
Good negotiation and influencing skills
Good consulting skills, specifically in managing change, project management and presenting
Capable of modeling Edgewell’s leadership competencies
Vendor management skills
Experience in Marketing and Professional Services Strategic Sourcing
Management of critical vendor relationships
Knowledge of the procure to pay process
Experience working on global projects
6+ years of relevant work experience
Demonstrated understanding of legal contracts; procurement, consulting or sourcing experience
Indirect Procurement or consulting experience, particularly in services and marketing
Proven track record of working with multiple senior level stakeholders to deliver results
Strong analytical and problem solving skills, including total cost analysis

Market Research & Analysis Manager Resume Examples & Samples

Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams
Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning
Manage research agency vendors in country and be responsible for keeping the company's marketing research budget in check
Design questionnaires and discussion guides, interpret data, write reports and communicate actionable recommendations
Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities
To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process
Bachelor degree preferably with a focus on Marketing, Research, Statistics, Analytics, Advertising, Communications, and/or Business Administration
4-5 years of experience in a consumer research, consulting, data analytics, marketing strategy or related role
Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc. - preferred
Experience conducting market research will be a plus point. Advanced knowledge of market research field and techniques
Proven data gathering and analytical skills - experience analyzing primary and/or secondary data sources from companies like AC Nielsen

Market Research Specialist Resume Examples & Samples

Conduct a 50-state market research study, surveying all medium sized (population of 10,000 and greater) government units, to assess the size, composition and age of the street sweeper and sewer vacuum fleets
Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
Prepare reports of findings, illustrating data graphically and translating complex findings into written text
Seek and provide information to help Federal Signal determine our position in the marketplace
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
Proficiency in MS Office, particularly Excel
Proficiency in navigating websites
Good communication and phone skills
Commitment to perform repetitive tasks – soliciting information and data entry
Ability to work independently without regular supervision

Market Research & Insights Manager Resume Examples & Samples

Oversee the design and execution of primary and secondary research according to best practice methodologies in support of insights and business goals
Apply expertise in market and VOC research, syndicated data and application of advanced analytics
Leverage an arsenal of research sources including scrappy techniques, traditional practices and modern methods to uncover consumer, customer, market, channel and category insights
Lead the analysis and synthesis of varied and disparate data inputs and develop logical, objective and actionable insights aligned with business goals and objectives
Synthesize and report findings and recommendations through holistic and compelling story-led communications to key stakeholders including senior leadership, in a timely fashion
Build & implement trends and insight monitoring infrastructure to support market, customer and consumer understanding in support of business needs
Stay abreast of new tools and methods and guide investment in research, infrastructure, insights and analytics capabilities
Provide input to VP Marketing to support ad hoc requests, strategic planning and key marketing initiatives
Support sales through timely communication, targeted insights and presentations to strategic customers, purposeful product demonstrations, and best practice customer engagement experiences
Demonstrate ability to interact, collaborate and influence stakeholders at all levels, across geographies and divisions
Work closely with research partners and agencies to ensure high levels of service, support and effectiveness
Respond to requests in a timely fashion with a high level of professionalism and proficiency
Build and demonstrate working knowledge of ADM

100

Market Research Specialist Resume Examples & Samples

Assists with communication planning
Develops key messages using research and analytics to drive planning and messaging
Follows established processes, demonstrating discipline and organization in executing assignments and plans
Builds and maintains great relationships with clients and co-workers
Tracks performance and progress using quantifiable metrics
Communicates frequently with cross-functional groups
Works at both business unit and corporate levels
Effective Written Communications
Effective Verbal Communications
High School Grad / GED
Bachelor's - Sciences
Bachelor's - Arts

101

Director, Market Research Resume Examples & Samples

Conducts world-class market research to aid decision-making for all new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights
Communicates market research findings to creative services, sales, digital/social marketing, media, and retail marketing teams
Manages day-to-day vendor relationships relating to primary and secondary market research
Designs and manages researches studies including vendor selection and management, methodology development, and analysis of results
Has a deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems
Conducts internet searches, monitors trends, and uses research vendor websites and communications to maximize research support with limited resources
BA in business, market research, marketing strategy, psychology, statistics or other related field
Minimum three years of market research and/or consulting experience on the client or vendor side in a home video, theatrical, marketing analytics, or consumer packaged goods department
Previous use of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
Experience in working independently with minimal direction
Well-versed in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy
Experience researching topics pertaining to home entertainment, film, technology, and shopper behavior (brick & mortar or digital) strongly preferred
Experience planning, conducting and analyzing data from both qualitative and quantitative primary research studies, utilizing a variety of research methodologies
Proven track record of successfully conducting research studies within timing and budget constraints
Excellent quantitative and analytical skills, experience with survey design, sampling, and data analysis
Extremely well organized and capable of handling multiple projects simultaneously
Ability to analyze research data and translate raw information into actionable insights that can be easily understood and utilized by the entire organization
Able to work effectively with others to ensure projects meet deadlines and budgets

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Market Research Specialist Resume Examples & Samples

Maintains/manages extensive databases containing factual information for the U.S. and world agricultural, energy, macroeconomic, and fertilizer industries
Inputs and maintains industry data for agricultural and fertilizer supply/demand, trade, and prices. Creates new datasets and databases to support team analyses. Checks and ensures data accuracy
Monitors, evaluates and reports on the U.S. and world agricultural and fertilizer data. May assist in maintaining CF sales or supply/demand data. Works directly with Research and Sales Analysts to maintain data integration with department models
May report on weekly, monthly, quarterly, or annual data upon entering into databases
Assists with new model development as required by manager or lead analysts
Provides timely responses to ad hoc requests for information and analysis pertaining to the U.S. and world agricultural and fertilizer industries, including CF related requests
Assists team with Powerpoint, Word, and other publication development and supports publication design and preparation in conjunction with Research Analysts. Develops geographical maps as requested
Works with Manager to track/maintain department budget and publications subscriptions
May conduct or assist in conducting market research studies on specific topics of interest to CFI. Also evaluates and utilizes data and research from various agribusiness consulting firms, extension agencies, and other outside organizations
Conducts or assists with special projects as assigned or requested by department or product management, as time permits
Strong computer skills, knowledge of spreadsheet/graphic/word processing/internet software; familiarization with or aptitude to learn mapping software/tools is a plus
Prior fertilizer industry experience is not required

103

Manager Worldwide Market Research Capabilities Resume Examples & Samples

Manages standardized primary (quantitative) market research studies such as ATU tracking, Brand Equity and Messaging to assess performance and uncover opportunities
Leads all aspects of primary (quantitative) WW Field Medical Survey execution to track Field Medical performance and to inform Field Medical strategy and tactics across therapeutic areas such as oncology, immunoscience, virology, cardiovascular
Independently designs and executes primary (qualitative & quantitative) medical market research projects in partnership with team members and outside vendors
Negotiates effectively with external agencies and with internal stakeholders to design and execute actionable primary research that drives decision making
Analyzes the data and findings across geographies and therapeutic areas and works with primary and secondary data to derive meaningful insights
Proactively partners with internal stakeholders such us Market Research, Marketing, Analytics and Medical team to ensure research efficiently delivers customer-focused input on strategic and tactical business decisions
Focuses on multiple geographies, effectively prioritizing assignments in line with business priorities
Represents the WW Market Research function on key internal business team meetings, proactively contributing in ways consistent with the vision and strategies of the department
Helps develop and deploy innovative approaches and techniques in market research
Helps identify future opportunities and implement standardization
BA/BS in Marketing, Business, Market Research, Mathematics, Finance, Engineering, Social Science or equivalent required
Advanced degree in General Business, Finance, Economics, Marketing, Market Research, Operations Research, Statistics, or Engineering preferred
3-5+ years of relevant primary market research experience
Pharmaceutical industry experience strongly preferred
Experience in oncology of advantage
Strong analytic and qualitative/quantitative primary market research capabilities
Strong technical understanding of marketing research models and knowledge and experience across multiple research tools
Global experience in working across cultures (US, Europe and Asia) preferred
Demonstrated ability to analyze and interpret complex problems/data gathered from a variety of sources, and synthesize to develop key insights and recommendations
Demonstrated ability to proactively partner and effectively operate and influence cross-functionally, across multiple geographies
Ability to balance multiple projects simultaneously and work independently to deliver timely and accurate information and analyses
Strong communication, collaboration and project management skills
Be highly proficient in English – other European language such as Spanish, Italian, and French of advantage
Passion: We pursue excellence to help patients prevail. I set high standards for myself and others to win for our patients / I energize others / I strive to learn something new every day / I treat my patients, customers and colleagues with compassion, empathy and respect
Innovation: We embrace new ideas. I challenge the status quo / I seek and share bold idea that help BMS win / I pursue and understand diverse perspectives outside of BMS / I encourage and have constructive debates / I embrace change to drive innovative outcomes / I rebound quickly and learn from my mistakes
Accountability: We own our outcomes and the outcomes of others. I own BMS? Success by holding myself and others accountable / I share information in a transparent and honest way / I celebrate my successes and the successes of others / I coach and mentor others with good intent and purpose / I am inclusive and bring out the best in others / I understand what people do and the impact I have on them
Speed: We act with urgency and agility. I work with a sense of urgency / I focus on what’s important / I consult with the right people to move quickly / I seek efficient, effective solutions / I quickly assess potential risks and rewards / I break silos and eliminate unnecessary rules / I make decisions with resolve and enable others to do the same

104

Director, Market Research Resume Examples & Samples

Design and refine MHSE’s ongoing market research strategy to improve clarity of insights in the K-12 market
Own the implementation of Market Research for the organization, with a focus on ongoing process and quality improvements
Lead market research teams to ensure data-driven development of new product solutions and services
Manage the research budget including a robust set of quantitative and qualitative research tools and vendor relationships to meet the needs of MHSE while identifying opportunities to improve effectiveness and efficiency of research spend
Ensure development and go-to-market strategies and plans accurately reflect all in-market learning
Work with the Strategy & Analytics management team to create, analyze, and execute reports and solutions to allow MHSE to make fact-based decisions and strategies
Work closely with functional leaders to understand unmet needs in the market, and provide recommendations on important industry trends and competitive activities
Work with the VP of Strategy & Analysis to counsel senior management on strategic initiatives, driving development of breakthrough innovation
Bachelor's degree in marketing (with a focus on market research), economics, statistics, or a related field required. Graduate degree highly recommended (MBA preferred)
A minimum of 7 years of professional work experience, with an emphasis on data, insights, and strategy development database management and integrity as well as data mining
A minimum of 3 years of experience in leading a team of professionals, with demonstrated ability to create an environment of passion, excellence and creativity for your team
Ability to work with, coordinate, and motivate cross-functional teams through managerial courage, a strong commitment to consumers, colleagues, and business partners, a high level of integrity (“EQ”), and open mindedness
Demonstrated passion for excellence in forward-looking insights development, specifically where the cross-section of traditional and digital can inform opportunities, and strategic decision making
A track record of developing research talent
Goal-oriented, resourceful and self-directed, takes personally accountability, and believes strongly in open communication
Demonstrated ability to take initiative and manage multiple projects with tight deadlines in a timely fashion
Experience in the education industry preferred
Consulting experience desired

105

Market Research & Customer Insights Analyst Resume Examples & Samples

Bachelor’s Degree in market research, or other business related field; Master’s degree a plus
Minimum of two years of work experience in a corporate environment
Minimum of two years of work experience in the hospitality industry, preferred
Understanding and experience with qualitative and quantitative research techniques
Experience creating presentations summarizing results and recommendations for action
SPSS data modeling a plus
Ability to prioritize responsibilities and flex as needed
Strong problem-solving and analytical skills
Excellent knowledge of Microsoft Office programs: Word, PowerPoint, Outlook and Excel. Strong knowledge of Excel functions, formulas, and chart creation
Knowledge of other specific web based programs including Micro Strategy, Salesforce, Oracle
Familiarity with Qualtrics survey tool or similar survey building tools

106

Senior Manager of Market Research & Intelligence Resume Examples & Samples

Conduct primary and secondary research to capture insight on market trends, competitive landscape, customer needs, and end-user behaviors
Identify, collect and interpret appropriate customer, competitor, market, economic, financial and/or operational data and translate into executable and effective market and intelligence reports
Monitor intelligence sources (blogs, media websites, competitors’ web sites, conference sessions and calls for papers)
Responsible for strategic data and information, trend and scenario analysis, and other business analytics in support of strategic planning and execution
Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles and conducting competitive and win/loss analyses
Work collaboratively internally and externally to develop and drive excellent strategic commercial insights that informs and shapes communications to achieve their maximum potential
Identify new ways to position solutions in the market and work with Solutions Marketing colleagues to execute on strategies
Develop and maintain internal database of vetted and sourced client testimonials, outcomes-oriented metrics, market statistics, competitively differentiated data points and other relevant information that may be leveraged by Solutions Marketing, Corporate Communication and other teams
Influencing product roadmaps by comparing market and competitive insight into buyer needs and market opportunities with Nuance’s distinctive competencies and existing plans
Provides consulting and interpretation of market and consumer/customer research data to the healthcare division and help analyze data and adjust activities to drive continuous improvement of marketing efforts
Cultivate and sustain working relationships with industry key opinion leaders, associations and analysts who can play a role in supporting healthcare division business objectives
Continually add to the understanding of the company’s healthcare solutions by developing a thorough understanding of similar products, competition and market trends that impact individual product lines and cross product solutions portfolios

107

Market Research Lead, German Resume Examples & Samples

Perform the following checks in multiple languages
Weekly HTA agency (HTA reports & Agency characteristics and policies)
Weekly Regulatory Agency (new approvals or licence extensions / withdrawals)
Quarterly check for major changes in Country Data & Country characteristics
Identify new entry/update (Country, HTA agency, Regulatory Agency)
Create / update a country policy and pricing record
Make annual update to country records
Check clinical evidence for existing up to date clinical record
Check for existing technology; disease (sub-)type
Create/update regulatory record
Create/update country pricing records (EU5 & US)
Create/update HTA / clinical record
Clinical and preferably health economics experience of at least 3 yrs
Fluent in English & French or German, especially in written communication

108

Market Research Resume Examples & Samples

Ability to develop meaningful research reports on company, Industry and latest technologies
Ability to leverage online and other secondary research materials quickly and effectively
Knowledge on online databases, such as Gartner, Forrester, Capital IQ, Hoovers, etc will be useful
Develop actionable marketing recommendations and insights to support strategic planning activity
Proven track record in leading and executing business research/enterprise market research, assignments of varied sizes, values and duration across multiple domains
Excellent analytical and problem solving skills, including financial analysis skills
Proven ability to build strong working relationships with senior stakeholders at the account side
Ability to work under pressure with limited supervision, and produce timely deliverables in a fast-paced environment

109

Specialist, Market Research Resume Examples & Samples

Natural curiosity and appetite for data – ability to seek out and consume information from multiple data sources, uncover insights and make recommendations based on findings
Ability to effectively package high-level executive summary of recommendations and actionable insights to drive the business forward
Ability to demonstrate the core and job category competencies: customer-focused, results-driven, teamwork, communications, adaptability, initiative, problem solving and quality
Ability to lead by example in support of the Company’s essential characteristics and values: strong ethics and integrity, dedication to a safe work environment, commitment to a diverse workforce that recognizes and respects every individual’s unique skills and perspectives
Proficiency in research based tools and software (Qualtrics, mTab a plus)
Exceptional organizational skills with strong attention to detail
Strong client service orientation with ability to meet internal and external deadlines
Strong listening and problem-solving skills
Bachelor’s degree in research, marketing research or business
A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing, brand management with strong market research responsibilities as part of these positions

110

Market Research Assistant Resume Examples & Samples

Manage processes to aid in the completion of projects (e-mail correspondence, vendor quote generation and comparison, interview scheduling, vendor coordination, invoice processing etc.)
Organize and confirm that logistics have been arranged for project teams
Note taking for research teams during research interviews
Analyze qualitative data
Prepare and organize project documents (printing, copying, and archiving meeting / support materials)
Collaborate with project teams as a team member as needed
Secondary school diploma required; post-secondary education or Associate's/Bachelor's degree strongly preferred
Up to 3 years of relevant work experience
Computer fluency with MSOffice (Word, PowerPoint, Excel) and Outlook
Ability to manage a wide variety of tasks and meet deadlines
Ability to follow instructions and to work independently
Efficient typing skills to allow for real time note taking

111

Market Research Account Director Resume Examples & Samples

10+ years professional experience
5+ years of account management and/or business development experience, ideally in primary market research
Exceptional client relationship and management skills
Excellent influencing and negotiation skills
Excellent writing and communication skills on telephone and in-person
Ability to work in a collaborative team setting
A willingness to be coached and learn
Adaptable and flexible, open to change
A leader

112

Senior Consultant, Market Research Resume Examples & Samples

Degree in Psychology, Market Research, or a related a data science field
5+ years formal market research experience, (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
3+ years experience in managing vendors and multiple research projects/programs simultaneously
Proficiency using research analytics tools (e.g. Excel, SPSS)
Basic skills with data vizualization (e.g. Cognos Insight or Tableau)
Excellent communications skills, written and verbal
10+ years formal market research experience (vendor evaluation, survey instrument creation, screener creation, discussion guide creation, data analysis/pattern recognition, report generation)
5+ years of experience in managing vendors and multiple research projects/programs simultaneously
Experience applying technical expertise in drawing inductive inferences from data, evaluating analytical models, hypothesis testing, design of experiments, pattern discovery, optimization, simulation, and similar applications in B2B marketing
Proficiency in various types of data analysis and visualization techniques to describe behaviors, explain relationships, make predictions and recommend actions
Expert level skills with SPSS
Proficiency in executive communications

113

Market Research & Customer Insight Manager Resume Examples & Samples

A good understanding of the pharmaceutical industry and the specific requirements related to conducting pharmaceutical market research
High capability to prioritize multiple competing work streams
Excellent quantitative and qualitative research and analytical skills
Ability to rapidly gain understanding and credibility in a brand/therapy area
A desire to embrace innovation uncovering new methodologies, data sources and new ways of working to deliver customer and market insights
Capable of creating and delivering recommendations based on quantitative and qualitative information
Market research agency experience/ Pharma company market research experience
Deep understanding and application of a wide range of market research techniques
Providing market research support and expertise, working with business partners and selected individuals in the brand teams to drive customer and market understanding
Enhance GSK’s understanding of business opportunities, performance and risks by assessing and synthesizing information from a variety of data sources, including
Execution of quantitative and qualitative market research projects across a range of brands and respiratory therapy areas

114

Senior Director of Market Research Resume Examples & Samples

Leads all primary and secondary market research efforts, data analysis, and synthesis
Creates cross functional partnerships within ASU to help increase results through the use of market research and analysis
Conceptualizes methods and models, including pricing, to successfully drive market penetration and increase enrollment in educational programs
Conducts world-class market research to aid decision-making identifying new program releases to achieve goals
Communicates market research findings internally and potentially externally as part of EdPlus’s thought leadership objectives
Summarizes market research data and reports into key findings and executive summaries
Aggregates and analyzes data using the appropriate tools (Excel, SPSS, R, etc.) and techniques (descriptive statistics, regression, clustering, factoring, etc.) to produce insightful reports and models
Conducts internet searches, monitors trends, and uses research vendor websites and communications to nimbly maximize research support with limited resources
Conducts market sizing/opportunity analysis to identify new growth markets and segments
Establishes “early warning” system for key audiences that identifies new market forces, new regulations and competitive landscape changes
Monitors and analyzes key market trends through regular engagement with industry analysts, students, and other influential thought leaders
Monitors competitor activities including pricing, go-to-market strategies, and product direction
Supports product launch process from release planning through sales enablement by identifying differentiators and gaps relative to top competitors
Creates programmatic competitive briefing materials to ensure all key constituents understand how to effectively position and win against key players in the market
Provides competitive intelligence rapid response capabilities to assist Business Development in active deals
Assumes or coordinates other duties or projects as assigned or directed
Evidence of a Bachelor’s degree or higher in business, market research, marketing strategy, psychology, statistics or other related field
Experience in market research, product marketing and/or product management
Experience in developing market and competitive analysis programs
Demonstrated knowledge of knowledge management
Demonstrated knowledge of multivariate analysis, factor analysis, regression modeling and other advanced statistical techniques
Experience in higher education and/or K-12 ecosystem
Experience in conducting research studies within timing and budget constraints
Experience in using quantitative and analytical skills
Experience with survey design, sampling, and data analysis
Experience in being well organized and capable of handling multiple projects simultaneously
Experience in analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization
Experience in using presentation and writing skills
Experience in working effectively with others to ensure projects meet deadlines and budgets
Experience in thinking creatively and strategically while handling complex issues
Experience in thriving, adapting and re-prioritizing tasks in a fast-paced, ever-changing environment

115

Market Research & Portfolio Analyst Resume Examples & Samples

Conducts weekly research on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
Performs analysis of research conducted on pharmaceutical product and market information, industry competitors, clinical trials, newly initiated clinical trials, and industry trends
Provides important data on potential opportunities based on analysis of the conducted market research with key stakeholders
Generates data that drives business-case analysis and which allows to make appropriate recommendations product decisions
Creates forecasts and presents integrated product and market analyses to key stakeholders
Provides profitability analysis of specific pipeline products including required procedures and estimated timelines
Performs market research on pharmaceutical pipeline through competitive analysis of global competitors
Generates data for use in new product launch planning
Interfaces with key functional areas (Program Management, Regulatory, Development, Legal, Commercial, Finance, etc.) to determine and consider appropriate risk factors and to value and prioritize the pipeline
Analyzes financial reporting, margins, trends, etc. for insights into portfolio optimization
Provide routine and ad hoc product and process specific financial reports
Monitor and analyze industry marketing costs and trends
Is knowledgeable in the understanding of cGMP requirements
Research and analyze growth strategies into new markets, therapeutic areas, and geographies for expansion
Other duties as assigned or as business needs require
Bachelor’s degree in Marketing, Pharmaceutical Business, Pharmaceutics or related field
3-5 years’ experience in marketing intelligence in the pharmaceutical industry is required
Experience in the pharmaceutical materials industry
Excellent interpersonal and written/verbal communication skills
Exceptional ability to analyze and understand large scale and cross functional information
Ability to work with individuals at various levels of the organization
Strong analytical, financial analysis and critical thinking skills
Recognizes and diagnoses problems quickly and identifies appropriate solutions
Demonstrates ability to generate business-case analytics and make appropriate recommendations on the basis of findings
MBA or advanced degree in related field
Generic pharmaceutical industry experience
Experience in a multinational company

116

Market Research & Opportunity Development Manager Resume Examples & Samples

Design and execute market research using state of the art methodologies (cross tabs, price modeling, conjoint analyses, etc ) either by themselves and/or with help of outside vendors
Summarize results of market research in reports, presentations, and executive summaries
Build and maintain databases relevant to efficient conduct of relevant market research (eg., lists of contractors and building material dealers across USA)
Lead & manage small cross functional teams to evaluate early stage ideas through multiple discover/define/validate loops
Develop proforma revenue models for early stage ideas and continuously refine the models based on new information
Interface with technical experts at USG CIC as needed to shape and refine the early stage ideas
Summarize and recommend go / no go on early stage ideas based on business and technical feasibility
2 – 3 years’ experience conducting market research in construction or building materials markets required for Bachelor’s degree candidates
Familiar with construction and building market practices – through direct/indirect involvement or previous work experience
Proficient in Microsoft Office (Word, Excel, Powerpoint)
Microsoft Office Access experience preferred
Knowledge of principles of finance, accounting, and marketing
Passion and drive to connect customer insights to business opportunities

117

Competitive Market Research Resume Examples & Samples

Contributing to a designated project or initiative to meet a KP business objective
Project management - planning, execution, and measurement
Learning new applications needed to complete assignments or support the execution of business objectives
Proven ability to build effective working relationships as well as strong interpersonal skills

118

Entertainment Market Research Summer Internship Resume Examples & Samples

Must be enrolled in a college degree program at an Accredited Institution (recent graduates not eligible)
Must be in sophomore standing or above (30 credits+)
Must be able to work onsite in 30 Rockefeller Plaza, New York, NY
Must have unrestricted work authorization in the US without a visa or sponsorship (CPT-seeking students are not eligible)
Previous work experience in an office environment
Genuine interest in media, marketing or research

119

Regional Category Manager Na-market Research Resume Examples & Samples

English proficiency (written and oral)
Relevant experience in procurement, especially in the market research, print & promotions categories
Leadership/communication skills
Full knowledge to deal with Microsoft tools
Special skill on Excel , pivot tables, and databases understanding
Master’s Degree in Business Administration/Finance/Marketing
3-5 years procurement experience
Proven negotiations and contract management skills
Understand of ERP´s dynamics
Use of Strategic Thinking to build relationship (with stakeholders and suppliers) and create sourcing plans
Strong knowledge of Marketing Procurement
Managing fast, efficient and transparent information flows
Solve issues/blockage, beware of risks, support implementation and robustly forecast spend and saving
Ability to plan strategies & lead high level negotiations for long term and/or multi-countries high value contracts

120

Competitive Market Research Co-op Resume Examples & Samples

Conduct competitive analysis and secondary market research on traditional BMW competitors as well as other digital players who are entering the space
Identify strengths and weaknesses of each competitor and weigh them against the current and planned capabilities of BMW services
Track and review press releases and other media announcements, and provide insightful summary with relevant information that may impact the current and future direction of BMW digital services
Prepare thorough presentations with data-driven insights that assess the competitiveness of certain BMW digital services versus those of key competitors in the automotive and internet services industries
Regularly present your findings to the internal team, including Product Marketing Managers, Product Owners, UI/UX Designers, and Engineering Leads
Assist in designing and executing market research surveys to test hypotheses about consumer feature preferences
Skilled in Adobe Suite or other design software (for infographic creation)
Proficiency in German or another foreign language

121

Director, Market Research Resume Examples & Samples

Own the Voice of the Customer win/loss interview program by calling into our most strategic deals to understand buyer behavior and competitive differentiation
Support Sales. Collaborate directly with sales leadership, product management and Portfolio Marketing teams to develop competitive intelligence sales tools that support business development and help close deals
Maintain a competitive intelligence “portal” for CI content, including a win/loss interview repository to enable the sales force to easily find necessary competitive sales tools quickly
Understand the competitive landscape and advise sales reps on appropriate sales strategies
Develop and maintain up-to-date tools (sales messaging, competitive heat maps, battlecards, competitive responses, internal and external presentations, etc.), with a view toward improving sales effectiveness
Implement processes, procedures and policies to improve data gathering, analysis and intelligence dissemination
Report on core competitive metrics – competitive win and incident rates, competitive trends, win/loss analyses, etc. via static reports and/or dynamic dashboards
As required, participate in sales strategy development to support key competitive deals
5+ years of technical sales, product marketing, or technical consulting
3+ years of competitive or market intelligence program experience
Data integration market experience preferred
Passion for understanding what makes a technology compelling to stakeholders
Demonstrated experience developing effective sales messaging content and presentations
Ability to dissect complex issues, analyze data, and draw strategic insights to inform decisions
Ability to think strategically while driving detailed execution of deliverables
Must be energetic, creative, and self-motivated
Excellent written communication and persuasion skills
Bachelors in business, marketing, computer science, or related tech field

122

Intern, Market Research Resume Examples & Samples

Conduct categorization & sentiment audit of existing text analytics system to determine tool’s accuracy and integrity
Update/expand current text analytics classifications for improved accuracy
Perform basic sentiment tuning for improved accuracy
Summarize, present and align recommended changes to Guest Insight System (GIS) team
Communicate recommended enhancements to Medallia (third party vendor hosting GIS platform)
Test to ensure enhancements in place
Present project results to Marketing Research team
Conduct analyses using data from large-scale hotel guest tracking studies
Develop data tables, charts, and reporting based on research insights

123

Market Research Prf Resume Examples & Samples

College Degree or equivalent experience in marketing, communications or the social sciences
Required Minimum: 2 - 4 years related experience with qualitative research and quantitative research
Solid statistical analysis skills and advanced statistical software knowledge (SPSS)
Proficiency in MS Word, Excel and PowerPoint
Demonstrated excellent verbal, written, and interpersonal communication skills
Detail orientated and ability to multi-task in a fast-paced environment
Translate business requirements and unstructured business issues into data analytic problems
Experience in financial services, banking and/or business-to-business research
Experience with survey programs such as Verint (EFM), Confirmit, etc

124

Market Research & Competitive Intelligence Resume Examples & Samples

High-level interest in pharmaceutical industry
Team player working easily with a variety of functions
Analytical and organizational skills
PC literate including Word, PowerPoint, advanced Excel skills
Tableau experience preferred

125

Intern, Business & Market Research Resume Examples & Samples

The ideal candidate is a polymath who can take on multiple responsibilities, tasks, creative problem-solver and duties across a wide-range of disciplines. The candidate must also be ready and willing to wear many hats and adapt to a fast-moving and constantly evolving business landscape. Therefore the ideal candidate must exhibit the following qualifications for consideration
Currently enrolled in an undergraduate or graduate program preferably in one or more of the following courses of study: Business Administration, Sales & Marketing, Communications
Unwavering attention to detail
Strong analytical mind-set
Tenaciousness in finding the right solutions to problems
Possess a "never quit" attitude
Excellent verbal and communication skills required
Punctuality is a must
Professionalism at all times in all aspects of the job
Intermediate web development skills
Expert knowledge of the Microsoft Office suite, in particular, Outlook, PowerPoint, Word and Excel
Ability, willingness, and aptitude to learn SAP enterprise software
Availability to work full time (40 hours per week) during the internship
Have the availability and means to work on-site on the SAP campus in Palo Alto
Design Thinking knowledge is a great plus

126

Global Market Research Intern Resume Examples & Samples

Develop a strong knowledge of Euromonitor’s methodology and resources
Gain exposure to a wide array of research project and methodology types
Build a solid understanding of the project management process
Become familiar with how to prepare client deliverables and engage in client meetings
Cultivate a familiarity with global market research and global business in general
Juniors or seniors enrolled in a 4-year university or college
Naturally curious and inquisitive with a strong desire to learn
Experience with quantitative and qualitative analysis
Proficient in Excel, PowerPoint
Other languages (i.e. Portuguese, Spanish) an advantage
Interest in consumer markets trends and dynamics
Interest in global business

127

Senior Specialist, Market Research Resume Examples & Samples

Expertise integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Must have strong familiarity with multiple research methodologies (qualitative and quantitative) and must understand appropriate application of advanced analytics to market research data
Ability to convey complex data findings in brief, articulate “headlines” that are easy for the audience to understand
Ability to develop high-level executive summary of recommendations and actionable insights to drive the business forward; must have an understanding of the overall business goals with ability to connect the dots for strategic recommendations
Ability to demonstrate the core and job category competencies: customer-focused (including connecting to people and leaving a memory), results-driven (getting the job done), teamwork, communications, adaptability, initiative, problem solving and quality
Ability to think creatively and strategically, with a natural curiosity and appetite for data
Excellent oral and written communication skills, including proficiency in developing PowerPoint presentations for executive audiences
Strong interpersonal skills with the ability to connect to people and work in a team environment
Strong time management skills with the ability to work independently
A minimum of five years of experience in a variety of marketing/communications areas, such as advertising, marketing and brand management with strong market research responsibilities as part of these positions
3-4 years of market research/customer communications experience

128

Senior Mgr, Market Research Resume Examples & Samples

Consult with stakeholders to understand and document the business objectives
Select the most appropriate research methodology and techniques
Write RFP and bid out projects to research agencies
Work on discussion guides and questionnaires
Work closely with vendors to ensure successful execution of the fieldwork
Review the collected data, write final reports, present findings and business-oriented recommendations to stakeholders
Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle

129

Analyst, Market Research Resume Examples & Samples

BA/BS degree with outstanding academic track record – business, statistics or market research degree a plus. Masters in Marketing a plus
Ideally at least 3 - 5 years of experience with industry, competitive and/or customer analysis; previous retail/merchant experience a plus
Knowledge of and a passion for retail industry (reader of fashion magazines and industry publications such as WWD) and experience with apparel/footwear/accessories/home/Beauty retailing a plus
Very strong written and oral communicator with proven ability to think analytically and pragmatically; capable of communicating effectively both cross-functionally and with executives
Extremely well-organized and detail-oriented with a strong ability to develop and maintain efficient system of organization
Self-starter with good problem solving skills and ability to take initiative
Excellent interpersonal skills, ability to collaborate effectively, works well with others and is considered a true team player
Curious to dig into data to look for common themes and ability to turn data into insights
Very strong project, process and organizational skills; able to effectively juggle multiple projects/assignments at one time and deliver high quality results without error in timely fashion
Strong analytical/database skills and visual presentation capabilities (especially Powerpoint and Excel)
Strong knowledge of PowerPoint, Excel or broader database experience a major plus

130

Market Research & Competitive Pricing Lead Resume Examples & Samples

Provide information and analysis on competitors’: product features, performance, financial stability, management team, customer base and consumers’ attitudes. This will assist the sales team to counter. competitive claims or promote their own company more effectively during sales presentations
Monitor competitors’ websites for information on products, pricing and company capability
Provide insight that will assist the Plant Nutrition business make decisions through competitive intelligence, according to the industry association. Strategic and Competitive Intelligence Professionals
Evaluate production costs to develop pricing strategies
Understand the impact of pricing on profit margins
Develop and define pricing structures
Coordinate sales, public relations, advertising and marketing personnel to build pricing models
Identify pricing options and makes recommendations
Demonstrate ability to be resourceful in seeking solutions
Conduct competitive analysis and collect information to create databases
Work with product line managers and with peers to consolidate and develop the total view
Present recommendations based on appropriate data and disseminate information on a continuous basis
Utilize expertise and market research strategies to help identify opportunities for growth in an assigned market or business
Follow end markets or customer groups to support identification of present and futures market needs
Stay abreast of competitive activity and developments in opportunity growth areas and create a forward-looking view on impact on our business
Direct business insights to include social, technological, environmental, economic and regulatory factors
Disseminate information on a continuous basis to inform the organization and guide decision making
Project administration and management skills/abilities are essential
Strong conceptual and analytical skills; sound judgment and innovative ability; strong interpersonal, administrative and management skills
Ability to communicate with all levels of an organization including: senior management/staff, customers, front line management through strong verbal communication and clear concise analysis, reports and presentations
Computer competency; project leadership and agency/vendor management needed
Ability to adapt quickly to changing work priorities
Excellent organizational, presentation and communication skills
Strategic thinking and ability to constructively challenge and influence the decision making process
Proven track record of performance that demonstrates strong leadership
Demonstrated ability to work and succeed in a matrix environment with a high degree of collaboration and initiative
Understanding of contract negotiations and bids as well as proposal development

131

Market Research Planner Senior Resume Examples & Samples

Strong market and business analysis skills
In-depth MS Excel and MS PowerPoint experience
Prior experience interfacing with Senior Executives
Prior experience effectively working across multiple organizations
Strong team-building and presentation skills
FLDP Graduate
Understanding of political process
Strong results/impact focus
Comfortable in a dynamic work environment
Prior experience supporting the Executive and Legislative branch

132

Market Research & Insights Intern Resume Examples & Samples

Candidate in a related graduate program (Psychology, Sociology, Mass Communication, MBA) from top-tier school
Must be highly analytical and proficient in structuring, analyzing, and drawing insights from both qualitative and quantitative data
Must be proficient in creating and delivering clear, structured presentations
Must be able to manage multiple projects concurrently and be able to prioritize responsibilities
Market research experience preferred
Undergraduate major in Psychology, Sociology, Mass Communication, Statistics or Business (e.g., marketing) area preferred
Strong Excel, Word and Power Point skills required
SPSS a plus

133

Market Research Resume Examples & Samples

Act as an enterprise Voice of the Customer subject matter expert for a line of business and/or channel managing loyalty/customer satisfaction tracking studies
Increase the effectiveness of our Voice of the Customer consumer program by growing our information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
Lead quantitative customer survey tracking programs, analysis of secondary and database analysis, including building out measurement programs through the customer lens and refreshing programs as needed to provide a more holistic assessment of the bank
Direct market research vendors focused on creating insight through a variety of analysis efforts, including, but not limited to, text analytics, speech analytics, syndicated research, transaction and end to end experience research
Liaise with our business partners across the business to provide them with the necessary data and insight to consistently measure our products, processes and experiences
Create compelling business cases and recommendations that drive action and support business decisions through the effective use of data, customer insight and analysis
Use Voice of the Customer to inform our efforts to align and prioritize opportunities with our brand promise and purpose
Apply broad knowledge of banking, service and customer experience to identify trends, competitive advantages, pain points and risks—not just historically, but proactively where possible
Create and monitor metrics/dashboards/reports to identify trends and track the impact of key initiatives
Participate in cross-channel projects and teams to ensure we are supporting these efforts and up to speed with potential upstream/downstream activities
Manage vendor relationships in accordance with company policies and procedures
Manages a market research budget of $200k up to $5 MM
Minimum of 5 years Voice of the Customer research management, vendor oversight required
Management of market research surveying with consumers required, experience with different methodologies preferred
Financial services and/or Contact Center experience preferred
Strong analytical and problem solving skills, loyalty metric and case study work preferred
Experience in leading complex, cross-functional projects and teams
Excellent communication and presentation skills, executive storytelling experience preferred

134

Specialist, Market Research Resume Examples & Samples

Conducts desk research, reviews syndicated research, and conducts analysis in support of delivering market and competitive insights
Conducts ad-hoc and ongoing primary research to generate actionable insights and crisp recommendations
Collects qualitative and quantitative data, cleans the data and analyzes it
Triangulates various data sources with the ability to preempt potential questions about the data, its origin and validity. Synthesizes research findings from multiple sources into insights that help guide business plans and strategies
Writes surveys and creates data collection forms and models
Create presentations, reports, and other deliverables to communicate findings and insights to internal teams
Works with colleagues in product marketing to identify category-specific research needs, identifies the approach required to address needs
Writes requests for proposals (RFPs) framing research objectives and constraints for suppliers. Leads proposal evaluation and supplier selection for brand and product research engagements
Coordinates with external research partners and troubleshoots problems with study design, data collection, processing, and/or reporting
Maintains an advanced knowledge of trends affecting the industry in all relevant areas including political and legal
Maintains the electronic research library
Participates in trade shows as a representative of the company
Participates in management meetings providing research briefings
Provides timely research reporting to the management on a project and ad-hoc basis
Assists the management and marketing team in understanding of new deliverables with an ability to explain the “why and “how” behind the data sets

135

Market Research & Insight Analyst Resume Examples & Samples

Perform internal analysis on Costa Crociere customer base
Propose ad-hoc analysis to deep-dive standard reporting and business needs
Support and implement in house survey on ad hoc requests
Support in setting up the external surveys managed by Costa partners
Support internal reporting to top management and adapt it to specific needs
Support in developing ad hoc business cases to evaluate economic feasibility of specific customer/product activities

136

Market Research & Intelligence Assistant Resume Examples & Samples

Siting the objective/s for the survey
Designing the questionnaire
Extracting & designing the sample
Monitoring outbound team implementation
Data cleaning
Analyzing of the results And finally report results
Defining and Determining research designs
Following up & supporting market research surveys during all research process, as the following
Collaborating with the vendor to design the questionnaires
Following up all operational tasks
Receiving all deliverables on time (final report, executive report and row-data)
Reviewing all the deliverables, and implemented some of cross-check tables
Presenting the final report to all shareholders in WM
Preparing & collecting information/ data for schedule reports
Providing macroeconomic information, statistical data for the local & regional market to all shareholders in WM
Supporting MRK qualitative research “focus groups, depth interviews” during the whole process
Monitoring and report local & regional market activities and trends through different media channels
Collecting & analyzing the direct feedback for any launched activity for any MSP’s in the market
Minimum 2 - 3 years of work experience marketing & business environment
Knowledge/experience in research & analysis
Bachelor degree in Marketing, Economics,Statistics or equivalent
Excellent verbal and writing communication skill
Strong and dynamic personality
Strong Qualitative and quantitative analysis knowledge
Logical, pragmatic with ability to think rationally
Persistent with Ability of working long hours and under pressure
Excellent Command and use of PC applications and software including but not limited to MS office & SPSS
Proficiency in both Arabic and English (oral and written)
Strong reporting & analysis skills

137

VP Market Research & Pricing Resume Examples & Samples

Build a global Center of Excellence for strategic and operational pricing analysis and recommendations, market research and other insights to support Pearson’s competitive performance and strategy
Inform business decisions by delivering actionable insights to key stakeholders across the company through primary and secondary research and analysis on consumers (e.g., segmentation, market sizing, social and demographic trends, audience measurement, media research and consumer tracking studies, etc.)
Lead efforts, in collaboration with key partners across Pearson, to design and implement governance processes for global pricing and market research activities
Lead efforts, in collaboration with relevant stakeholders across Pearson, to develop the Market Research & Insights program and a community of market research community across Pearson to promote collaboration, information and skill sharing, and career development through activities such as. This includes standing up periodic forums, lunch and learn sessions, and supporting online/social tools
Think strategically about challenges being faced by the industry, and work closely with business management to identify impactful opportunities for research and analysis to provide actionable insights that will improve business results and customer experience
Conduct primary research related to consumer experience and preferences, and serve as a center of excellence for concept testing, survey design and administration
Organize and synthesize insights from secondary research sources, and lead our participation in syndicated studies
Present and disseminate research to internal stakeholders; write actionable and compelling reports, articles and white papers
Develop programs with leading research vendors and universities; attend conferences and seminars
Establish mechanisms to systematically curate and share learnings across the organization via various channels (website, email, etc.)
Coordinate with Global Marketing, North America, Core, and Growth geographies, as well as other teams to prioritize, organize, and align research and insights activities
Drive the exploration and deployment of techniques which are both cutting edge and best practice (e.g., behavioral design)
Directly lead a team of high-performing research analysts, build the team’s capability and expertise, enabling Pearson to better identify and respond to demographic and social trends, and deliver a superior customer proposition and business results
Serve as an advisor to groups engaged in market research across the Company and create a community across groups engaged in market research and analysis
Partner effectively with external consultants and vendors, as appropriate, for some projects
Be able to clearly communicate the insights and value-add from research and analysis and demonstrate how these insights will help solve the business’ strategic objectives
Be an innovator who enjoys the complexity of problems but is driven by the usefulness of the solution's application
Be capable of building strong collaborative relationships with senior business leaders, educating them on the possibilities and value of research and analysis and driving change through influence
Be politically and organizationally astute and possess a strong client orientation
Demonstrate a capacity to manage high-performing teams and be effective at collaborating with peers and teams across the business
Possess the ability to set strategy/direction and follow through on execution to deliver high quality results
Partner closely with the lines of business to understand their strategy and research and analysis requirements, develop and propose alternatives, and negotiate deliverables
Demonstrate strong technical understanding of research and analysis techniques, tools and technologies and how to guide their use in applications for better understanding of customers and agents, informing product strategies, targeting customers with effective marketing campaigns and improving agent recruiting and retention
Be able to anticipate strategic developments and resources that are needed in the Marketing Strategy, Insights & Analytics Division over the next few years to meet the objectives of the business and the needs of customers and agents
Very strong analytical and process-oriented problem-solving skills
Detail orientated, with the ability to prioritize and deliver on projects in a timely fashion
Knowledge of the latest qualitative research and analysis techniques
Excellent understanding of statistical principles (e.g., multivariate analysis, sampling, etc.)
Ability to function successfully in a collaborative, matrixed organization
Self-motivated, with strong leadership skills and executive presence
Able to work effectively in an environment with multiple priorities
Ability to recognize existing or potential problems and provide viable solutions for consideration
Expert level abilities in statistical analysis, business intelligence, data visualization tools, as well as standard productivity and web tools
10+ years overall experience
5+ years experience in marketing, market research or related field
5+ years experience in strategic and operational pricing analysis
Experience leading market research, analysis or strategy development projects and teams
Ability to travel globally
Management consulting experience a strong plus
Experience with primary research, including questionnaire development, survey logic and flow design, survey response coding
Experience in the industry a plus

138

Consumer Market Research Resume Examples & Samples

Check questionnaires and quotas for quantitative research projects to ensure that it aligns with the project specification
Use templates to create validation questionnaires in order to review a discrepancies report
Brief suppliers on project requirements to fully understand the scope of the study
Heavy focus on meeting quotas using excel in multiple regions & deadlines

139

Consumer & Market Research Lead Analyst Resume Examples & Samples

Customer research background
Competitive intelligence
Marketing analysis
Storytelling and deck building
Statistical and data analysis
Experience presenting to clients
Bachelor’s Degree in Business, Marketing, or quantitative field
3-7 years of work experience in an analytical role (preferably involving business/financial analysis, market research and data analysis)
Experience working in Financial Services, credit cards, payment networks, e-Commerce, m-Commerce and the Digital Payments industry (B2B & P2P) is a plus but not required
Advanced Excel (Pivot Tables, lookup, etc.) and PowerPoint skills required
Strong problem solving, communication and project management skills
Proven ability to operate independently, proficiency with numbers and statistics, experience in analyzing large amounts of qualitative and quantitative data, and an ability to consolidate and translate that data into business and consumer insights
Ability to independently manage and develop ongoing client relationships, drive cross functional projects and ability to prioritize multiple demands
[For Lead Analyst Position] Demonstrated experience managing and mentoring direct reports
[For Lead Analyst Position] Experience determining client requirements and coordinating product development is a plus
Pro-active, independent thinker with high energy/positive attitude
Adaptable person who can deal with rapidly changing requirements of a fast-paced tech company environment
Self-motivated and fast learner
Team player willing to help others
Build deep understanding of our Financial Services clients and their needs in order to deliver exceptional client service and assist them in achieving their objectives in the Digital Payments industry (B2C & P2P)
Conduct qualitative market research and competitive intelligence by staying on top of industry news/research/developments, marketing campaigns/promotions, and product launches/updates
Leverage strong business analytical frameworks, qualitative & quantitative data, deck building skills and storytelling mindset to deliver compelling client facing presentations
Leveraging business analysis frameworks, making decisions under uncertainty and, analyzing and interpreting incomplete data
Proactively drive his/her research agenda
This role heavily involves working with our Analytical partners to produce and perform quality assurance (QA) on comScore’s e-Commerce payments behavioral data stream which comes from its passively observed desktop worldwide panel. The candidate will also analyze this data set to distill valuable insights for our clients
Work closely with our Survey partners to design and implement custom surveys to monitor the market and answer client’s business questions
Deliver superior client service by exceeding client expectations and producing actionable insights that drive additional engagements and on-time renewals. Provide timely/informative responses to client inquiries, and sensitive to clients’ business objectives/goals
Embody the principles of continuous improvement by identifying and implementing initiatives/changes to elevate his/her and the team’s value output and efficiency
Become expert in comScore syndicated products and custom market research capabilities
[For Lead Analyst position] Upsell additional services and develop new products to meet client requirements
[For Lead Analyst position] Directly manage analysts and use your previous experience to mentor and advice direct reports and other members of the team

140

Market Research Coordinator / Sales Assistant Resume Examples & Samples

Daily logging and distribution of all incoming leads
Generate the Weekly and End of Month Sales Reports
Prepare and distribute monthly production forecast
Enter pick-up on a daily or weekly basis
Research, distribute, and log all leads from Global Sales Offices, telephone and other sources
Give group histories to other hotels, and obtain them from the hotel as needed
Aid the Director of Sales and Marketing and Director of Sales in monitoring the KRA benchmarks
Expert with Market Vision Queries and reports
Assist in 90 day forecasting process
Attend Weekly Support Staff Meetings
Schedules and prioritizes work load to meet deadlines of all managers
Types and distributes all correspondence, including letters, emails, proposals, contracts, etc. for assigned managers. Ensures that all correspondence is 100% accurate
Maintains account files and ensures that all information is included in file, i.e. post-convention reports, letters, fax information, etc
Ensures that all managers receive messages in a timely manner
Assists with site inspections
G-Leads Property Champion: Participates in bi-monthly call. Champions the ongoing promotion of the program focusing on training new and existing associates. Ensures all reporting is fulfilled on a monthly basis
Creates and updates documents and spreadsheets for GM and DOSM, as needed
Gathers materials and mails packages to clients as necessary
Takes minutes at meetings as directed
Maintain cleanliness of office and showrooms while in pre-opening phases
Arranges for outside catering for office site inspections as needed
Must be able to work a variety of shifts, including weekends and holidays
Previous knowledge of Delphi, Opera and Synergy is preferred
Previous experience working in an upscale hotel is preferred
Bachelor’s degree is preferred

141

Market Research Analytics Partner Resume Examples & Samples

Master’s degree (MBA or MS) in Marketing, Marketing Research, Business Analytics or Psychology required
Minimum of 6 months related professional experience
Expert level Quantitative experience
Experience with statistical significance testing and multivariate analysis techniques (including factor analysis and cluster/segmentation analysis)
Experience with conjoint and discrete choice analysis, and various types or regression analysis
Excellent written and verbal communication skills,
Ability to work independently as well as with cross-departmental teams
Proficiency with Microsoft office with advanced skills in Word, Excel and PowerPoint
SAS or SPSS for Windows experience required

142

Global Market Research Senior Analyst Resume Examples & Samples

Consult internal clients to define research to serve their needs
Develop appropriate research methodologies
Manage research projects and suppliers; hold to time and budget targets
Collect, review and analyze market research results; identify key insights from data analysis and recommend appropriate courses of action
Develop and deliver effective presentations, including recommended product or marketing actions, to multiple GM leadership levels and organizations
Ability to interpret abstract concepts, guiding principles and business strategies
Ability to deal with situations involving high levels of complexity and ambiguity
Excellent interpersonal skills and ability to work well with cross-functional teams (Planning, Design, Engineering, Marketing, agencies, and suppliers)
Superior analytical skills in assessing both quantitative and qualitative data
Willingness to ask questions, take initiative and be resourceful
Familiarity with statistical concepts and applications; ability to learn advanced applications. Proficient in PowerPoint
Demonstrated experience with market research methodologies
Demonstrated leadership in planning and fielding studies on time and budget
Bachelor’s degree (required), MBA or Advanced degree (strongly preferred)

143

Lead-primary Market Research Resume Examples & Samples

Lead development, design and manage quantitative and qualitative marketing research studies in conventional, new and evolving methodologies. To include brand performance tracking, testing creative concepts and monitoring marketing communications results, consumer behavior and shifting global trends. S/he to remain fully updated on market trends, new research methodologies to execute best practice research methodology
Collaborate with key internal (Global Marketing and regional marketing team) and external stakeholders to identify needs, develop hypotheses, design and implement robust research solutions to support the identified needs
Manage and lead entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and develop research questionnaires and guides, analyze and report results and make actionable recommendations
Design and deliver written reports of the research findings (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
Creatively identify, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and combine data from a set of diverse primary and secondary sources to discover insights and formulate strategic or tactical recommendations
Deliver actionable research-based insights to enable better decision-making
Lead quantitative and qualitative research methodologies to inform campaign and brand development
Turn insight into actionable recommendations
Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) + MBA/ specialization in market research domain
5-7 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
Brand health measurement and advertising testing
Designing research solutions to business problems
Knowledge of applying traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
Independent and Effective vendor and budget management to deliver on business and budget objectives
Excellent written, oral and presentation communication abilities
Able to communicate, influence and reason effectively with business and technical partners
Able to formulate actionable business hypotheses then test and refine based on findings
Proficient with Excel --including advanced excel tools such as pivot tables--PowerPoint, and statistical packages (SPSS, SAS or similar)
Solid knowledge of data collection methods (polls, focus groups, surveys, online bulletin boards etc.)

144

Market Research & Insights Specialist Resume Examples & Samples

Bachelor/Master Degree or higher that included quantitative research, such as marketing, communications, psychology, or a related field
Lives and breathes primary quant research, experience and interest in qual research is a plus
Demonstrated ability to conduct market research or experimentation with a commercial focus
Must be highly-proficient in Excel and SPSS (or other statistical software), with a ton of hands-on data processing and analysis experience
A real team player with solutions-focus and entrepreneurial spirit
Excellent organizational skills with ability to manage multiple, competing priorities simultaneously and deliver results under tight deadlines

145

Market Research Specialist Resume Examples & Samples

Help harness market research to drive business results
Help prioritize and communicate studies for case studies, outcomes studies, and customer/user studies of all types
Communicate with internal stakeholders to understand and document business objectives
Help define, field or manage, and analyze market research projects
Provide input into most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
Shape design of research questionnaires and moderator guides, and oversee the fieldwork initiative
Interpret data, create reports, and make actionable recommendations
Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
Help articulate findings to internal stakeholders using strong written and verbal communication skills
Provide recommendations on appropriate next steps
Experience in traditional market research statistical approaches
Strong ability to simplify data insights for executive consumption
Comfortable with statistics packages, such as SPSS
Familiar with survey platforms, such as Qualtrics
Able to get to the “so what” when diving into research, and simplify for executive consumption
Energized by helping the business succeed
Conversant with qualitative research modes
Able to tell compelling stories with research to senior folk
Experience with standard market research statistical methods, ranging from cross tabs to regressions
A passion to make a difference
Ability to tell a clear story with data and translate to implications
Strong interpersonal, teamwork, and collaboration skills
High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
2+ years’ experience in market research

146

Market Research Intern / Temp Resume Examples & Samples

Primary responsibility is to collect and analyze market data including market trends, and competitive assessments and then make recommendation to shape OSRAM’s e-commerce sales channel
Analyzing and interpreting data to identify patterns and solutions
Contribute to the Marketing team as necessary to deliver
Interact with select customers and sales agents on an as needed basis to support the efforts of front-line sales personnel
Interpersonal skills, with strong written and oral communication skills
Good analytical and numerical skills
E-commerce business awareness
Creativity and problem-solving
Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
Ability to work in a team and independently
College graduate with a concentration in Business, Marketing, Economics, Mathematics

147

Market Research Assistant Resume Examples & Samples

Market/Competitive Analysis
Undergraduate degree preferably related to Business/Economics, Mathematics, and/or Science
Strong analytical and critical thinking skills required
Highly organized with the utmost attention to detail
Proficient with Microsoft Office (preferably PowerPoint & Excel 2010)

148

Program Manager, Analytics Market Research Resume Examples & Samples

Bachelor degree in business, finance, economics, healthcare or related field required
Strong grasp of business and financial principles, and strong problem solving skills
Ability to serve as productive member of team and/or task force
Excellent computer skills, including word processing, spreadsheet, database, graphics, and other relevant software
Minimum of 3 years in healthcare industry using broad array of decision support tools in financial, strategic or operational planning role, meeting design and facilitation
Knowledge of financial statement fundamentals utilized in investment considerations
Working knowledge of hospital financial operations and financial analysis within a healthcare environment preferred
Proven financial modeling and analytical skills
Extensive knowledge in Excel, Access and other Windows based software
Excellent research, organizational and problem-solving skills
Solid interpersonal and customer service skills and demonstrated experience
Ability to handle extensive detail and analyze complex projects and documents
Ability to work individually and as a member of a team on tasks with tight time frames
Strong work ethic and ability to multi-task. Orientation should be on completing the assigned tasks accurately and timely

149

Director, Market Research Resume Examples & Samples

Measures brand/ad awareness and usage patterns of select specialty, key generic drivers, and consumer healthcare brands
Quantifies and profiles RX and Consumer Healthcare patient & consumer segments to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand
Measures effectiveness of various marketing activities, enables ROI / promotional sensitivity measurements by marketing channel to help inform an optimized mix of marketing channels for Strategic Planning Process
Gathers and analyzes market and competitive intelligence from primary and secondary sources, which includes profiling key competitor companies and providing ongoing “alerts” to events, and information in the marketplace that may impact our brands
Responsible for key product performance monitoring and reporting, utilizing IMS / IRI / Nielsen and other syndicated data sources
For RX brands, determines the drivers of sales force excellence and competitive differentiation, and identifies opportunities to improve the perception of our sales force
Develops and provides analysis to support strategic product planning, which includes Situational Analyses for each brand, market research necessary for developing and testing each products position, promotional concepts and messaging, on-going market analysis
Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results
Ensures budgets, schedules and performance requirements are met
Manages progress of multiple projects at any one time. Coordinates with and influences cross functional colleagues at all levels. Compile data and process analyses with multiple functional approvals. Receive assignments in task and objective oriented terms
Leads and directs firms enlisted to conduct primary research, analytics and impact analysis across RX and Consumer Healthcare business
Master’s degree (MBA or other) preferred and minimum 8-10 years’ professional experience within Marketing or related fields
A minimum of 5- 7 years’ experience in market research or related field with excellent quantitative and qualitative analytical skills. However, a combination of experience and/or education will be taken into consideration
Ability to independently design and execute primary market research, marketing mix, promotional sensitivity, and ROI studies with limited supervision
In-depth knowledge of healthcare and/or consumer and pharmaceutical industry dynamics strongly preferred
Must be a strategic and creative thinker with exceptional communication and interpersonal skills. Demonstrable success in highly matrixed organizational structure
Periodic travel is required
Proficiency in speaking, comprehending, reading and writing English is required

150

Head of Market Research & Consumer Insights Resume Examples & Samples

Provide thought leadership in developing practical solutions to marketing challenges
Develop insights that shape strategy and drive key decisions
Bring the 'voice of the consumer' into the organization
Direct, design and execute research projects in addition to managing a team of researchers
Oversee analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
Identify and implement new and innovative research techniques to address business needs
Form strong working relationships and partnerships with marketing leaders
Includes a team of 3 direct/indirect reports
Travel for in-field market research, when necessary

151

Dir, Market Research Govt Resume Examples & Samples

12+ years Client-Side Custom Market Research, Management Consulting, Ad/creative/innovation Agency, or Account Management research supplier
Including 5+ years on Medicare, plus Medicaid and/or other govt health ins market research experience; and 5+ years direct report managerial experience
General Management/Data analysis & interpretation/More Than 10 Years
Leadership/Lead significant enterprise-wide initiative/More Than 10 Years
Marketing/Market Research/More Than 10 Years
Management/Management - Multifunctional management

152

Market Research Anly Resume Examples & Samples

Provides the team with relevant data for sales growth and brand development
Provides the relevant data to help identify, evaluate and recommend marketing opportunities that are consistent with product line objectives
Interacts directly with Brand Personnel and Retail personnel to identify new sales opportunities
Prepares daily, weekly, monthly and quarterly sales and marketing activity reports and responds to questions from the sales organization and the management team
Provides data to the sales and marketing team to assist with the recommendation, planning and scheduling of projects
Tracks sales and marketing campaigns and promotions in order to evaluate results
Analysis and forecast marketing of sales trends, based on collected data
Evaluate market penetration of all games
Assists in implementing strategies across marketing and sales functions to support others in building the brands and drive sales
Work with Marketing Analyst, Snr to constantly review reports that can assist with the growth in Instants
Offer insights about product potentials
At all times comply with company policies, procedures and instructions
Performs additional duties as assigned
Self motivated, team player
Good collaboration Skills
Problem Solving/Analysis
Personal Effectiveness/Credibility
Time Management

153

SRA Market Research Analytics Resume Examples & Samples

Strong analytical skills and experiences in programming – preferably Matlab or C/C++
Understanding of and passion for big data analytics
Three year plus working experience is ideal
Passion for technology and smartphones
Good team member

154

Market Research Planner Resume Examples & Samples

Knowledge of primary and secondary research methods
Experience with new product and concept testing protocols, metrics (such as Stage Gate or other innovation processes)
Strong communication skills (written and presentation)
Ability to synthesize and interpret complex sets of information
Highly collaborative and good at relationship development and consulting
Curious and resourceful
Bachelor Degree required and Masters preferred. Degree in Behavioral Science, Journalism, Business or Communications
5-10 years’ of experience in Market Research or Market Research Planner role at a consulting firm, within a large corporation or agency; it could also be a research firm if they specialized in new product development
Collaborative individual, comfort with both planning and executing research and serving as ‘voice’ with cross functional team to represent insights and voice of consumer
Strong business acumen to consider business context and frame insights within that. Comfort representing dissenting opinion in a constructive, nonthreatening way
Ability to assimilate and communicate complex ideas and data in simple and powerful manner
Advanced knowledge of Microsoft Office
Considerable knowledge of product design, development and marketing strategies
Well-developed analytical, mathematical, and research skills
Considerable knowledge of market trends, advertising/promotion, strategic planning and new business development
Superior knowledge of a specific business line or functional area

155

VP, Market Research & Insights Resume Examples & Samples

Partner with a diverse set of colleagues to analyze survey respondent data and identify trends, opportunities, and insights
Leverage internal, industry, and marketplace data – in addition to qualitative and quantitative research findings – to construct comprehensive answers to business questions
Drive rapid and ongoing innovation through the use of research and data insights
Collaborate with members of the Data Science teams to incorporate additional sources of information into your analyses and to build explanatory models if necessary
Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders. Be highly effective at communicating complex data solutions and processes in crisp, executive presentations
Support large-scale A/B testing and/or multivariate testing to provide in-depth insights on how we can improve the AmTrust user experience
Establish a discipline and process for providing relevant competitive and industry landscape reviews, trend analysis and ad hoc information to relevant stakeholders
Establish various programs centered on Voice of the Customer and NPS across all areas of the business
Insatiable curiosity and self-starter mentality with the ability to deliver results and to thrive in a startup environment. Strong communication skills and the ability to be self-directed when necessary
7 - 10+ years of professional experience in applying advanced data mining and machine learning techniques to solve business problems and/or influence critical decisions
Analytically minded, resourceful and a structured problem solver and know how to evaluate data with a thoughtful and critical eye
Passion for understanding consumer behaviors and for helping bring the voice of the Consumer into a successful, established organization
Creative and deductive thinker with the ability to synthesize key insights from multiple sources
Strong knowledge of relevant technology toolsets competitive intelligence, quantitative and qualitative consumer insights, research and industry trend analysis

156

Market Research & Campaign Evaluation Trainee Resume Examples & Samples

Support the research team to carry out market research projects, with a strong focus in analysing the research data and producing outline of executive dashboards / summaries for the research Team and the senior management
Set up and take ownership of a client databank – to provide easy access to topics covered across all retail surveys and when last covered in research. Keep research agency roster up to date and assess potential of new prospect agencies
Review initial research presentations and prepare initial draft for research manager to review. Liaise with research agency to ensure extra analysis or requested charting data is delivered on time
Support & lead the production of event feedback forms to assess the performance of Invesco Perpetual events and other communication campaigns
Set up new digital analytics dashboards to support campaign evaluation process and leverage information from our UK benchmarking tool (MS3Insight)
Strong educational background
Keen eye for accuracy and detail

157

Market Research Seasonal Team Member Resume Examples & Samples

Must be able to promote the park with the utmost enthusiasm and pride while interacting with Guests
Ability to successfully operate and understand technological aspects of a computer
Strong communication skills, as well as the ability to approach Guests first are necessary for this position
Must be energetic, self-motivated, able to motivate others, and have a positive attitude
Daily collection of data from Guests, ensuring that daily quotas are reached
Complete any and all tasks as requested by Six Flags Management
Ensure a safe and clean work area
Ensure guest safety and satisfaction standards are met in their stay at Six Flags
Ensure that image, cleanliness and courtesy standards are met
Properly respond to guest questions and give proper guidance when necessary
Provide prompt and courteous resolutions to guest concerns on a daily basis while seeking new methods to increase guest satisfaction
Respond to an emergency situation in the area and maintain control until a Supervisor and/or appropriate personnel arrive

158

Market Research Analytics Resume Examples & Samples

Strong SQL experience – experience in building SSIS packages would be a plus
Advanced Excel with VBA skills
Knowledge of R and Python is a big plus
Understanding of and passion for creating research based products using algorithms and big data analytics
Ability to think creatively and solve problems effectively
Entrepreneurial, curious spirit
Excellent team member
Engineering degree from a top university with a consistent record of academic excellence

159

Market Research & Analytics Internship Resume Examples & Samples

Currently enrolled in a MBA degree program focusing on Applied Research, Marketing/Market Research, Sales, or a related graduate program (such as sociology/social research)
Candidates who have completed their graduate degree program in the last year are also encouraged to apply
Prior experience and familiarity with basic research methods including online research, database/Excel management and analytics, market sizing
Ability to think analytically, apply analytical techniques and to provide in-depth analysis for potential recommendations to internal customers
Prior experience conducting market research and competitive intelligence research a plus
Ability to communicate effectively, verbally and in writing, with all levels of the work force
Excellent analytical problem solving and critical thinking/creative research skills
Knowledge of PC software and systems
Ability to participate in a team atmosphere to achieve department goals and objectives consistent with corporate vision and strategies
Able to work independently when given an assignment and complete a professional deliverable
Ability to multi-task, deal proactively with multiple deadlines and shifting priorities in a deadline driven fast paced environment
Familiarity with survey programming software preferred
Ability to transform disparate pieces of information into an understandable framework in graphics form, or actionable recommendations
Ability to skillfully identify and understand research nuances
Minimum of 3.0 cumulative undergraduate grade point average
Must be legally authorized to work in the United States

160

Market Research Lead Resume Examples & Samples

40% Conduct and synthesize all market research projects (identified in the Annual Market Research Brand Plan) to accomplish business objectives , for example: Usage & Attitude studies, Market Opportunity Assessments, KOL Mapping & Referrals, Positioning and Creative Message Development, Emotional Branding, Detail Aid & Communications testing, Message Recall, High versus Low User studies, and Pre-and Post launch trackers
20% Distill all research (primary, secondary) actionable insights and recommendations, and contribute/present to all strategic activities, including Brand Planning, Situation Analyses, National/Regional Sales & Cross-functional Meetings and KOL Advisory boards, when deemed appropriate
20% Work collaboratively with cross-functional teams to leverage & share research key insights, generated locally, globally and from the US, to gain a sharper understanding of the market dynamics
10% Produce a detailed Situation Analysis, comprising of yearly market research highlights for all brands, which fuel the Brand Planning process
10% Develop annual market research plans based on thorough market and customer insights, and understanding of Brand business needs and priorities

161

Market Research & Operations Manager Resume Examples & Samples

4+ years of relevant experience
Degree in Marketing/Finance/Economics
Fluent in English; helpful (but not mandatory) additional languages include French, Arabic, Hebrew, etc
Advanced Excel experience with the ability to navigate large data sets
Proven project management experience and demonstrated ability to drive process improvements
Passion for Product marketing in emerging markets
Experience in the digital media/entertainment industry is a plus
Travel will be required

162

Market Research & Consumer Insights Marketing Director Resume Examples & Samples

10-12 years business experience with a minimum of 8 years in the food industry preferred,
Market research & analysis experience utilizing both retail and foodservice data systems like Nielsen, IRI, NPD, EuroMonitor, Mintel, and others
Experience designing and leading both quantitative and qualitative primary research methods required
Excellent critical thinking, analytical and communication skills
Ability to interact & influence senior leaders within the organization
Self-directed: proactive, strong sense of accountability, independent
Flexible: willing and able to adjust to multiple demands, shifting priorities, ambiguity, and rapid change
Exceptional interpersonal skills: cultivating effective communication within the research team, internal business partners, and research agencies
Advanced Microsoft PowerPoint, Word, Excel skills, SPSS a plus
Ability to work in cross-functional teams and with people at all levels of the organization
Ability to lead people and teams without having direct authority over them
Ability to provide insightful analysis and recommendations to diverse audiences and present results in a language non-technical audiences can comprehend
Analytical approach to problem solving and ability to synthesize insights from multiple data sources and make them understandable and actionable for business leaders
Innovative thinker with demonstrated resourcefulness and creativity. Innate curiosity about consumers and markets
Highly organized. Experience in managing complex projects. Ability to handle multiple tasks/projects simultaneously and changing priorities
High work capacity, dependable, results oriented and strong sense of urgency

163

Unix Market Research Intern Resume Examples & Samples

Requires the ability to team well and work within a matrix environment
Market Research
Computer Architecture/Micro-Architecture

164

Senior Market Research Specialist Resume Examples & Samples

Manage and execute end-to-end research projects for enterprise, and business unit initiatives to provide actionable insights/learning
Proactively mine/analyze available data sources to further team understanding, develop hypotheses and identify insight
Closely interact and consult with relevant business units/teams to ensure objectives, data collection and analysis support key priorities
Manage both internal and external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
3-4 years' experience in market research (some supplier-side experience strongly preferred)
Strong MS Office skills, primarily PowerPoint and Excel (advanced formula writing, Data Analysis ToolPak, PivotTables, etc.)
Experience with statistical analysis software is strongly preferred (e.g. SPSS, SAS, R, Survey Reporter, mTab, or other analytical tool experience highly desired)
Demonstrated ability to plan and execute consumer and market research projects with various methodologies, generate consumer and market insights, and tie these insights to actionable business recommendations
Exceptional communication skills required for representing data and analysis to key stakeholders and management; ability to create and communicate the story in written reports, presentations, and via other avenues of communication
Intellectually-curious, analytical, impact-driven, persistent, and confident with sharing opinions and recommendations
Must be organized, able to work both independently and within a team, with strong attention to detail and strong project management skills
2+ years’ experience with quantitative research methodologies and statistical analyses (regressions, correlations, etc)
Must have excellent ability to collaborate cross-functionally
Experience working with and presenting to senior leadership and continuously represent the Voice of the Customer (VOC) to influence decisions at all levels of the business

165

Market Research Specialist Resume Examples & Samples

Identifying new business opportunities
Understanding customers and clients to best meet their needs & expectations
Expertise in consumer and B2B research
Proven experience managing both quantitative and qualitative research
Exposure to brand and customer satisfaction tracking studies
Exposure to consumer and customer segmentation
Able to combine and reconcile information from a variety of sources – qualitative, quantitative, custom, and business metrics – to develop convincing business plans
Ability to balance the science of market research with sound, practical insights
Able to communicate efficiently and convincingly with leaders
Exposure to managing research vendors
Prior experience on the client-side is preferred, though not required

166

Senior Analyst, National Market Research Resume Examples & Samples

Provide analysis, coordination, and communication support to market research projects on a corporate office, regional, and interregional level
Support the analysis of market research results from regions, vendors, corporate office
Participate in and support the design of market research projects
Support the performance of in-depth, high level analyses on selected regional and national research projects
Support the development of effective communication of market research findings
Support the effort to identify new methodologies and trends in market research
Support the coordination of training seminars and interregional meetings for Program market research professionals
Support the interaction with vendors to ensure that projects are cost effectively implemented
Provide technical assistance to Program staff in the planning, execution, and analysis of market research studies
Perform simple to moderately complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc)
Perform and investigates simple causal analyses
Bachelor's degree with minimum three (3) years of related experience, OR one (1) year with a master's degree (strongly preferred)
Knowledge of health care industry dynamics and trends preferred

167

Data Administrator for Market Research Resume Examples & Samples

This position is responsible for providing acting as a data administrator for all GCI (Market Research) assets and systems
In addition, will act as a first line analyst for customer insights
This includes
Monitors and maintains all GCI systems
Provides business support for GCI KMS application
Publish final reports and presentations to the GCI Knowledge Management System
Administers mTAB and functions as mTAB SME
Assist internal clients and business partners with research inquiries
Manages Polk LAT and handles GCI Polk Insight requests
Acts as business systems analyst on all GCI projects
Working knowledge of document management software (Documentum Webtop) and DQL, MS SharePoint, and Web Design (BA role)
Expert working knowledge of MS Office suite to create/edit presentations and spreadsheets
Proficient in SAS programming (Base or EG)
Working knowledge of multivariate statistical methods to analyze research data
Excellent communication skills with an ability to translate and communicate analytical research findings into actionable insights
Working knowledge of market research principals, e.g. sampling, methods, analysis
Ability to multitask and handle multiple assignments at the same time
2+ years hands-on experience with document management software (Documentum Webtop) and DQL
Bachelor's Degree in IT, Systems, Analytics or other Technical Discipline

168

Senior Market Research Lead Resume Examples & Samples

Conducts research studies and complex analyses regarding member and non-member needs, attitudes, and experience, competitive threats and marketplace trends; and/or geographic and demographic conditions in order to meet corporate goals and objectives
This position has one direct report
BA/BS required. Emphasis in research, marketing, and/or business preferred
MA/MS/MBA or other appropriate advanced degree preferred
Seven years of prior experience in marketing research, business analysis or related field. Ability to effectively communicate with several types and levels of staff and external contacts, both in writing and verbally
Advanced analytic skills
Advanced knowledge and use of statistics, data interpretation, and statistical modeling. Advanced ability to effectively work simultaneously of many projects, which change frequently
Strong time and budget management skills

169

Market Research Senior Resume Examples & Samples

Minimum of 5 - 7 years related professional experience and market research experience
Ability to translate insights into a powerful story that can be adapted to different audiences; advanced skills in putting together highly visual PowerPoint report deliverables
Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

170

VP Market Research & Business Intelligence Analyst Resume Examples & Samples

Macro payment trends and future state of the industry
Knowledge of payment processes across ACI’s market segments
Understanding of the drivers of customer satisfaction
Exceptional management of third party relationships
Ability to serve as a trusted advisor to the leadership team

171

Market Research & Competitive Intelligence Analyst Resume Examples & Samples

5 years
Analytical thinking – using logic and reason
Communication, presentation, public speaking
Resource management (control money/budget, materials or people)
Conceptual thinking – creative and strategic
2+ years’ experience in field of Consumer Research; successful track record of initiatives
2+ years Automotive Industry experience
Experienced in the development and execution of both quantitative and qualitative market research techniques
MS Office skills
Project Management skills
Multi-Cultural perspective and ability to interface seamlessly in foreign environment
German and/or Spanish proficiency
Ability to work with and interface with a core set of suppliers and vendor
Practical knowledge of Business organizations that include a dealer or franchise network, practical knowledge of VWoA or Volkswagen Group is preferred
Previous position as Market Research Analyst consumer goods or auto company

172

Business Analysis & Info Mgr, Market Research Resume Examples & Samples

Develop productive relationships with Repatha marketing teams to understand business objectives and work with Repatha BAI lead to develop work plans to answer key business questions through qualitative and quantitative market research
Identify external vendors, develop project scope, and conduct market research projects to support commercial strategic plan/launch tactics
Provide analyses and summaries of results, interpreting and communicating results and recommendations to brand/business stakeholders
Manage relationships with external vendors and consultants to enable effective and efficient project execution
Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
Collaborate with other disciplines, e.g., global BAI, marketing analysis, forecasting, finance, competitive intelligence to provide objective and rigorous point of view to key business decisions
Some travel Required
Demonstrated understanding of marketing and business analysis concepts
Basic working knowledge of commonly used market research methodologies
Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences
Demonstrated ability to think strategically to support key business decisions
Ability to work collaboratively in team-based environment
Proficient facilitation, negotiation, problem-solving and conflict resolution skills
Knowledge or experience in cardiovascular

173

Market Research / Competitive Analyst Resume Examples & Samples

1-2+ years in market, competitive intelligence gathering (primary CI collection, secondary monitoring)
Experience with 3rd party data (social media, Competiscan, Mintel, Health Leaders/DRG)
Preferred experience with Visualization Software such as; Tableau
Health insurance, hospital vertical or other managed health care experience or education
Marketing/Market Research/1-3 Years

174

Director, Market Research & Insights Resume Examples & Samples

Owning the market/customer research function for Shutterfly, Inc
BA or BS or higher in a research or quantitative field
12+ years relevant work experience across supplier side and/or client side
Strong analytical skills and instincts. Hands-on experience with advanced analytical techniques a plus
Outstanding attention to detail
Ability to multi-task and work efficiently in a dynamic, demanding environment
Problem solving skills and ability to move from blank slate to a well-defined research problem matched with a suitable methodology
Demonstrated quantitative and qualitative experience including hands-on experience in Survey and Discussion Guide writing, Quantitative and Qualitative Data Analysis and Reporting
Proven track record of using primary and secondary research to influence executives and colleagues
Prior experience leading Customer Experience feedback function a plus
Prior eCommerce or tech experience a plus

175

Market Research Client Analyst Resume Examples & Samples

1 year of market research experience
Bachelor’s degree (Psychology, Economics or Social Sciences preferred)
Understanding of online advertising technology and branding

176

Senior Director of Market Research Resume Examples & Samples

Mine the world and marketplace for current and future insights ensuring leaders stay abreast of untapped opportunities for the company
Develop consumer and marketplace insights that shape strategy and drive key decisions, partnering with and leading external agencies where necessary
Bring the 'voice of the consumer' into the organization, creating a consistent platform for access to end-user perspective
Direct, design and execute research projects, through to analysis of qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
Develop and manage market research budget
Form strong working relationships and partnerships with cross functional leaders to identify design and execute research projects in support of their business needs, including initiatives related to customer experience, sales execution and more
Prioritize a portfolio of high-impact research initiatives
Hire and manage a Market Analyst
Interface directly with marketing senior management and company owners
15 years of consumer research experience, at least 5 of which at a Director level, ideally in a service industry
Client side experience working in consumer research is required
Experience leading consumer insights—insight work in a 50 demographic a plus
Must have traditional background in conceptualizing and executing qualitative and quantitative research across all disciplines (focus groups, online, phone, door-to-door, etc.)
Should be well-versed in analyzing data to uncover true "actionable" insights
Agency experience, as it applies to Account Planning, would be beneficial
Master's in market research-related field, MBA, or relevant graduate degree from a leading program is a plus, but not required
Experience leading strategy and prioritizing initiatives is required
Experience in managing research teams and cultivating a culture of collaboration and engagement
Proven insights leadership skills with demonstrated ability to present insights initiatives and results to inside partners, senior leadership and C-level executives
Proven ability to work with moderate budgets and deliver big insights
Consumer and Marketplace Analytics
Innovation
Cross functional leadership
Interpersonal/team dynamics
Research and design: Customer insights, persona development, journey mapping, user experience
Driving toward results
Communication written and verbal to all levels in organization

177

Director of Market Research Resume Examples & Samples

Interpret briefs from internal equity research analysts who cover a broad range of industries including and not limited to Technology, FMCG, CPG, Pharmaceuticals, Healthcare, Automotive
Work closely with external vendors and suppliers to manage fieldwork and execute on the market research studies
Work closely with colleagues based across UBS's offices in Europe, Asia, and the Americas to leverage expertise, and be the go-to person for key stakeholders in the research department including senior management and product teams

178

Dir, Market Research Resume Examples & Samples

12+ years experience in client research role, or as account management role in research supplier side
Experience in a variety of industries including Healthcare
Both B2B and B2C research experience is a must
8+ years of Leadership experience in a metrics driven environment
Excellent business acumen

179

Market Research Cnslt Resume Examples & Samples

2+ years working knowledge of quantitative and qualitative primary market research methods, is desired, ideally in service of a Medicaid or other Govt aid program
Skill with Microsoft Office, Qualtrics, SAS/R, Tableau, Adobe Suite
Good business acumen
Marketing/Competitive intelligence/1-3 Years

180

Market Research / Customer Insights Intern Resume Examples & Samples

Assist with primary and secondary market research using internal and external resources
Assist with analysis of both quantitative and qualitative data
Manage data/content library
Assist with project management and project tracking
Pursuing a degree in Market Research, Marketing or related field
High degree of organization
Experience with survey design tools such as Qualtrics, SurveyMonkey, etc
Comfortable working with ambiguity in qualitative research in addition to quantifiable research
Strong skills in Microsoft Excel and PowerPoint
Availability to work up to 20 hours a week during the summer (12 weeks total – late June/early July through early August – start/end dates negotiable)

181

Director, Global Market Research & Analytics Resume Examples & Samples

Lead and oversee Global Market Research and Analytics – Oncology team to ensure full support of Brand teams, NPP function and regions
Recruit , develop and retain people with analytical / market research skills
Establish and maintain high quality interactions with different stakeholders of the Global Team as well as with key regions and markets
Robust vendors selection in a consistent manner to meet quality expectation in a timely manner
Build platform and develop processes to meet expectations of the Global Oncology Model needs on Market research/Customer insight, Forecasting Excellence and Competitive Intelligence
Establish solid bonds with all stakeholders in the cross functional team as well as with regions
Oversee and manage Market Research and Customer insight capability
Provide an annual market research and customer plan for each brands and assets to meet the expectation of brand lead & NPP function
Guide the design, execution and communication of primary global market research and secondary analytics in support of Oncology products
Develop reports and presentations with actionable recommendations for Oncology products that provide direction to global brand teams and marketing management to support all brand development work and launch plan
Develop and track brand performance metrics to be measured at global level before and after launch including competitor performance
Oversee and Manage Forecasting excellence
Build and develop the new “ forecasting excellence “ center to support forecast from DP1 to commercialization for all asset in oncology
Develop consistent approach between assets and models that could capture potential synergy or cannibalization between assets
Interact with Brand leader and region to develop a set of assumptions that will get a full alignment
Provide sales forecast consolidation for the totality of the oncology franchise
Oversee and Manage Competitive Intelligence
Propose model to elevate CI capability in oncology in alignment with Brand Leaders
Provide insight to the 5 year plan on Assets / Franchise competitive situation
Provide insights to the 10 years plan on major trends that will after oncology markets including assets , new MOA , biomarker, emerging new technologies, pricing and access , new / disruptive initiative from competition
Establish alert system to flag critical new competitive information and how it may impact DS strategy
Qualified candidates must have a Bachelor’s degree from an accredited college or university with emphasis in health sciences, business or marketing; MBA or other advanced degree is preferred
10+ years’ experience in marketing, market research or business analysis function within the pharmaceutical industry. Oncology experience is preferred
Strong interpersonal skills to be able to establish a solid network with all stakeholders in the global team and with region/market
Business acumen to provide realistic scenario and capture the big picture while being able to deep dive in the details
Management skills to support people development and team organization
International business experiences (worked in multiple regions and/or worked as global team member)
Very strong written and oral communication skills; able to present complex data in a clear and concise manner to a wide range of audience

182

Market Research Survey Team Member Resume Examples & Samples

Face-to-face interaction with Guests entering the park
Ask survey questions according to script
Accurate recording of survey answers into a tablet
Meet daily quota with high degree of accuracy
Accuracy in recording survey information
Out-going and friendly personality
Reliable and punctual
Available to work from 9:30 AM - 3:00 PM
Must be at least 15 years old

183

Customer Insights & Market Research Expert Resume Examples & Samples

Carry on in house/ outsourced research projects (end user and market) to understand and anticipate B2B / B2C customer action as well as market and competition move
Innovate and pioneer - research 2.0
Technical and professional expertise: managing series and databases, designing and validating databases, sampling development, data extrapolation, moderating and interviewing techniques
Good understanding of telecom market
PC skills: Microsoft Windows, SPSS
English language - fluent, written and spoken
Orange and competition commercial offers awareness
Initiative and pro-activity
Analytical thinking
Cross-functional and collective working
University Graduated
Experience in a similar position (3 years minimum); working in a research agency is a plus

184

Market Research Client Analyst Resume Examples & Samples

1 - 2 years of market research experience
Bachelor’s degree (Psychology, Marketing, Economics or Social Sciences preferred)
Understanding of media & marketing industry, online advertising technology and branding

185

Market Research Group Leader Resume Examples & Samples

Consults and influences senior internal clients to use most effective methodology to gather client feedback as well as to take action based on insights delivered by team. Serves as a consultant to internal clients to understand underlying business issues within the client experience, determine strategic and tactical questions that will address these issues, and determine market research, user experience and design thinking/lean methodologies to answer these business questions and improve the client experience. Collaborates with business-unit Principals, and others involved in the specific project outlined. Works with team to gather, integrate, and provide recommendations based on teams' research and analysis. Recommends strategic direction to internal Vanguard decision makers
Manages the budget for studies under their team’s direction and coordinates in a timely manner with our internal budget manager to provide updates for Finance. Participates in the development and implementation of business plan initiatives. Manages vendors as needed, identifying deliverables, and ensuring accuracy and completeness of these deliverables, including necessary procurement and info sec policies
Graduate degree preferred, i.e. MBA, Masters in Market Research, Masters in Psychology, or Masters in Marketing. Undergraduate degree or an equivalent combination of training and experience required
Minimum 8-12 years progressively responsible and related work experience, including three years of successfully managing a variety of projects from beginning to end. Accustomed to consulting with and influencing senior leaders
5+ years People Leadership experience required, including hiring, coaching, mentoring, performance appraisals/performance monitoring, etc
Flexibility, judgment and time management skills

186

Market Research & Consumer Insights Analyst Resume Examples & Samples

Implement research studies under the supervision of the Market Research Manager. This includes, writing questionnaires and discussion guides and ensuring the quality, consistency and timely-ness of data collected
Co-ordinate research suppliers and monitor that they adhere to the quality standards set by Philip Morris International
Contribute to the analysis and reporting of market research data and translating this into actionable recommendation
Assume full responsibility for one or several standard Consumer Research studies, such as Smoker Survey/Adult Smoker Diary Panel/Product Testing, etc

187

Market Research Specialist Resume Examples & Samples

Collect information on the economies of scale, access to distribution channels, marketing solutions, government regulation, and technological advancements that can contribute to the success or failure of a technology
Provide information to support the market and business development portions of the business planning process
Conduct research to identify competitor's technology, pricing, distribution channels and geographic locations
Support in the analysis of collected market research data to determine potential markets for entry, size of the market opportunity, and overall strength of the market to ensure product line solutions meet the need of the environment and the customer
Assist in the capture and prioritization of customer and business vertical feedback for subsequent product projects and enhancements
Providing regular updates on the changes in the competitive environment and working closely with other functional areas (e.g., Acquisitions, Marketing,Product, Sales and Engineering) to meet research needs
Leverage competitive data to identify industry trends and implications to pricing, product constructs, and product enhancements
Conduct financial analysis on product performance every quarter across product lines and vertical markets they support. Measure financial performance and recommend to management financial trends to support corrective action
Provide regular updates on the changes in competitive strategies, and identify relevant insights for business practices and marketing strategies
Provide regular updates to senior management and/or business partners on the meaning and application of research findings
This position will be responsible for integrating external data and internal business expertise to determine market trends and their implication on strategies
Candidates must have a minimum of 3 to 5 years professional experience in a marketing, analytical or consultative role
Must have demonstrated ability to insightfully set the vision for projects that require the proper mix of qualitative and quantitative research methods
Prior experience guiding research market or competitive intelligence for a significant business line preferred
Ability to thrive in a team environment, by contributing expertise as well as soliciting, integrating input from subject matter experts throughout the company
Must possess an analytical mind, strong written and oral communication, the ability to work with individuals at all levels, the ability to manage multiple projects
Strong working knowledge of tools and techniques for gathering and disseminating competitive intelligence information and appropriate application to specific assignments necessary

188

Director of Market Research Resume Examples & Samples

Client Management: Interacting with key clients on a day-to-day basis, advising to proactively address needs, provide thought leadership and solve business problems that drive satisfaction
Insights Delivery: Craft compelling stories, translate data into insights that address key client business issues and are presented to the client in a straight-forward way
Team Management: Manage 1-3 direct reports; provide advisory support on client engagement and the creation and execution of client deliverables
7+ years’ experience managing high volume quantitative research studies, interfacing with clients to proactively deliver on agreed KPIs; including people management experience

189

International Market Research Coordinator Resume Examples & Samples

Assistance of the Market Research Team in planning and implementing Market Research Projects
Coordination with Market Research agencies
Supervision and Responsibility for timing and quality of fieldworks
Coordination with internal teams to ensure that all the necessary materials for Market Research are available on time
Support of the Competitive Intelligence Manager in monitoring and consolidation of competitive intelligence data
1 to 2 years of experience in Market Research
Experience in working in a cross functional environment with strong coordination skills
Basic statistic know-how is a plus
Fluent in English, another language is a strong asset

190

Market Research Junior Manager Resume Examples & Samples

Guide investment choices through shopper understanding and key drivers
Detect physical availability opportunities for top brands
Define plans, targets and interventions to win in stores by understanding customer's needs
Advanced analytical skills
Communication and influencing skills
Preferably quantitative degrees: Engineerings, Economics or Maths
Integrative thinking as we have to combine various sources of data to provide sound recommendations

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