Manager, Market Research Resume Samples

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L Pollich

Lyric

Pollich

40572 Pablo Oval

Philadelphia

+1 (555) 489 7696

40572 Pablo Oval

Philadelphia

Phone

p +1 (555) 489 7696

Experience Experience

San Francisco, CA

Manager, Market Research

San Francisco, CA

Herzog, Bartell and Hoppe

San Francisco, CA

Manager, Market Research

Provide support for customer presentations by working with Sales and Marketing Associates to define meeting objectives and develop impactful content
Knowledge of leading techniques in identifying food and beverage category dynamics and translating to relevant business opportunities
Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization
Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross functional teams and brand team
Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines
Analyze market and brand trends and performance for all Franchise markets. Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting
Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer

Detroit, MI

Manager, Market Research & Insights

Detroit, MI

Conn LLC

Detroit, MI

Manager, Market Research & Insights

The position is involved in making recommendations and decisions for strategic initiatives
Provide recommendations and processes for effectively measuring campaigns and marketing initiatives to ensure optimal ROI
Evaluate third party offerings or internal solutions and make recommendations for increasing efficiency in data collection and management
Develop individual branch prospect lists based on client and market data for various marketing initiatives
Provide ongoing client and competitive market intelligence and insights using a combination of data sources and research methodologies
Analyze client behaviours and map them against the customer buying cycle, identifying risks and opportunities
Explore options and make recommendations for a Voice of the Client ongoing feedback program

present

Boston, MA

Global Sourcing Manager, Market Research

Boston, MA

Howell-Renner

present

Boston, MA

Global Sourcing Manager, Market Research

present

Leverage sourcing specialists, regional sourcing managers to build knowledge base and insights
Support global supplier relationship management (SRM) program for the assigned Spend Area
Support global strategy development and planning
Support and participate in key initiatives such has bid events, supplier negotiation, risk management and quality issues impacting multiple regions
Manage stakeholder engagement and alignment throughout the end-to-end sourcing process
Support stakeholder engagement, collaboration of teams, and supplier relationships
Drive harmonized global approach towards end-to-end sourcing practices (strategy to compliance)

Education Education

Bachelor’s Degree in Relevant Business Area

Johnson & Wales University

Bachelor’s Degree in Relevant Business Area

Skills Skills

Strong knowledge of Microsoft Word, Excel, PowerPoint and Access
Strong self-starter, capable of achieving results across functions in different geographic locations
Strong presentation and communication skills. Succinct, strategic, and actionable insights to senior executives
Ability to rapidly learn new software applications and commercial databases
A proactive self-starter with speed to action in communicating insights. Ability to prioritize and drive own work
Accuracy and attention to detail with data, analyses, reports and communications
Excellent organizational and time management skills
Demonstrated ability to establish productive working relationships with dynamic and varied personalities
Comfortable presenting to and interacting with peers and all levels of management with clear, concise articulation and poise
Ability to translate substantial amounts of data and findings into insights, conclusions and recommendations

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15 Manager, Market Research resume templates

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Manager, Market Research Fmcg x Resume Examples & Samples

Drive client satisfaction through meaningful insights and actionable recommendations
Spearhead business insights capabilities
Drive thought leadership through regular and consistent industry trend reviews
Elevate insight generation through the ongoing development of systems and processes
Provide value-added analysis through thorough presentations
Enhance ongoing relationships with key decision makers within your client organisation
Build capabilities through regular coaching and mentoring of the team

Manager, Market Research Resume Examples & Samples

Bachelor’s degree is required or equivalent
Must have 5 to 7 years related experience conducting market research
Must possess strong quantitative and analytical skills, and keen business acumen
Must be experienced in both Excel and PowerPoint
Experience working with 3rd party research companies is highly desired
Individual must be excellent at managing vendors, which includes choosing the strongest partners, managing them to optimize their value and terminating ones that don't meet our standards
Must possess excellent project management skills with the ability to develop strong working relationships with internal clients
Must be highly organized; extremely detail oriented, and must thrive in a fast paced business environment
A desire to see a project through completion is a must
Must be flexible enough to adapt to changes with short notice
Excellent verbal and written communication skills are essential

Manager Market Research Resume Examples & Samples

Determine and quantify primary business opportunities and key drivers by analyzing data
Support key business opportunities by recommending solutions based on applicable data
Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company
5+ years of experience in applicable field (i.e. sales and marketing agency, customer, and/or client)
2-3 years of supervisory experience
Ability to make oral presentations
Ability to develop strategic plans to grow the business
Ability to visualize and plan objectives and goals strategically
Conflict management skills
Skill in supervising to include delegating responsibility, training and evaluating performance
Strong prioritization skills
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Familiarity with Planogram software and creating planograms desired

Applied Statistics Manager Market Research Resume Examples & Samples

Lead teams in developing and defining business requirements to develop market insights and mortgage products. Conduct research and analyses. Assess market needs and opportunities. Maintain industry relations and coordinate response on relevant industry developments
Operate in a lead capacity while developing market insights and products. Define scope, project management plans, and issues and risks. Manage timely and effective project delivery and deployment
Establish, maintain, and adhere to appropriate compliance and controls related to insight and product development
Test insights and products. Ensure that insights, products, and product enhancements yield expected business results
Manage lender and vendor implementations. Coordinate activities to deliver products to market
Educate customers. Provide strategic expertise and guidance on significant matters. Oversee development of documentation, FAQs, reference materials for internal and external audiences, and customer training
Design and develop marketing initiatives, promotions, and communications related to specific market insights, products, product lines, or product areas
Provide ongoing marketing support to ensure competitiveness of insights and products. Recommend enhancements
May perform complex development and management projects. Provide information to internal and/or external customers
4+ years of experience the advanced analytics, market research, or marketing science industry or a related field. Experience in financial services and consumer finance are a plus
Demonstrated ability to translate clients’ business objectives and decision support needs into effectively targeted analytical designs
Ability to implement advanced analyses and help determine the business implications to deliver actionable results
Strong communications capabilities, including excellent writing skills and ability to effectively translate statistical analysis results into clear storylines so less technical professionals, and the media when appropriate, can easily understand findings and their implications
Ability to “multitask” and work in a very fluid and typically rapid-paced workflow situation, usually “juggling” demands from multiple projects at the same time
Strong data management and statistical analysis skills and experience typically used in consumer and economic research, such as

Manager, Market Research Resume Examples & Samples

Act as research lead for key commercial team relationships focused on providing strategic insight, forming a trusted relationship, and staying abreast of commercial issues
Is conversant with custom research methodologies, adept at supplier and stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight
Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization
Maintain organizational knowledge of market and competitive trends and industry developments and effectively communicate this knowledge to internal stakeholders. Possess a solid understanding of industry secondary data and syndicated sources and their strengths and weaknesses
Analyze market and brand trends and performance for all Franchise markets. Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting
Synthesize research learning across projects and primary and secondary research to develop actionable insights and recommendations that shape commercial strategies and tactics
Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer

Manager, Market Research & Customer Insights Resume Examples & Samples

Conducts primary and secondary market research and analysis necessary to support Ironwood in-line brands, pipeline and business development
Uses market research data to identify actionable insights for Ironwood’s business
Generates and presents actionable insights to relevant stakeholders
Assists in development of annual market research plan and budget, collaborating with co-promotion partners
Assists in identification and management of market research vendors
Communicates and articulates insights and frame recommendations
Collaborates across Ironwood and all other functional areas to ensure stakeholder alignment
Knows and utilizes appropriate market research techniques to perform analysis of key customer segments to identify leverage points

Manager, Market Research Resume Examples & Samples

A minimum of 5 years of relevant business experience is required
Experience in intelligence, marketing, sales, business analytics, strategic planning, management consulting is preferred
Experience in primary market research is required. Experience with secondary market research data is preferred
Prior experience in Oncology is preferred
Business acumen, strategic thinking
Analytical skills and learning agility
Ability to integrate and leverage insights and analytics
Experience in developing comprehensive and impactful recommendations and solutions that drive key decisions
Proficiency in Excel, PowerPoint, and other business applications is required
This position is based in Horsham, PA and requires up to 30% travel.Market Research

Manager, Market Research Resume Examples & Samples

BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus
5+ years relevant marketing research experience, with at least 4 years client side marketing research experience
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Divisional Vice Presidents
Advanced knowledge of custom research methodologies
Proven experience as an integral member of a high performing work team

Product Manager, Market Research Resume Examples & Samples

Expert in summarizing and presenting key details. Specialized expertise in a broad variety of marketing concepts, practices, and procedures
Expert in leading market research projects from start to finish
Expert in database and analytic tools such as Microsoft Access and Excel
Able to develop and lead employee teams

HBO Manager, Market Research Resume Examples & Samples

Proactively design and execute quantitative research projects
Meet with client groups to determine business issues, assess information needs and determine research priorities
Develop research plans and strategies, including methodology recommendations, that translate business goals into research objectives
Write requests for proposals. Identify and evaluate relevant vendors per research study and provide input into the vendor selection. Serve as the day-to-day contact with vendors
Manage the research study process including timelines, analytic plans, questionnaire development and design and deliverables. Confirm accuracy and validity of data collection
Evaluate and summarize research results; develop insightful and actionable recommendations and present findings
Proactively design and execute qualitative research projects
Develop and implement qualitative research projects to address business issues
Stay in close contact with client groups to stay abreast of qualitative research needs including proactively following marketing campaign development windows and plans
Identify appropriate moderators/vendors and provide input into moderator selection decision
Manage the project process by serving as the day-to-day contact and working closely with moderator to draft screeners and write discussion guides
Work closely with clients to identify and collect relevant stimuli for use in the sessions
Assist in managing the moderator and internal client groups during the sessions
Evaluate and summarize research results, develop insightful and actionable recommendations and present findings
Develop strong relationships and maintain regular communication with internal clients
Assist in the management of the budget including ensuring timely processing of invoices

Manager, Market Research & Insights Resume Examples & Samples

5 years of applicable research experience (data analytics, client insights, business intelligence, market research, etc)
Previous experience in working with marketing teams
Knowledge or experience working within the financial industry is an asset but not required
Experience with data driven marketing and working with marketing teams
Experience in gathering and analyzing customer data
In-depth knowledge of primary and secondary research methodologies and ability to work with large datasets, both quantitative and qualitative
Ability to pull data from multiple internal and external resources (market intelligence, internal client and sales data, competitive information, financial reports, google analytics, etc) and combine into meaningful insights through statistical analysis
Advanced analytic skills to analyze unstructured data, transactional/sales data, market and client research data, etc. and translate into strategic insights to support decision making
Expert Excel skills. Other data related software skills (i.e. Tableau) an asset
Ability to work independently and manage and prioritize work flows and requests from multiple sources
Ability to quickly learn new computer systems and software related to data and research
Excellent interpersonal and communication skills with the ability to write and deliver effective presentations and reports
Ability to work with different types of people and within various sized groups
Aptitude for statistical research and analysis with strong analytical, conceptual and problem solving abilities
Must be accurate and have the ability to pay attention to details in order to maintain a high level of data integrity
Strong organizational skills and ability to multi-task, meet deadlines and adapt to changing deadlines/priorities
Must be a team player and flexible with their time
May require some travel
The position requires a high level of analytical thinking
Accuracy, initiative and the ability to work independently are required to achieve the desired result
The position is involved in making recommendations and decisions for strategic initiatives
The incumbent requires strategic thinking and strong interpersonal skills in order to work with a variety of people and positions, including senior management
The position is accountable to ensuring accuracy and integrity of data and reports and therefore carries significant reputational risk
Provide recommendations and processes for effectively measuring campaigns and marketing initiatives to ensure optimal ROI
Evaluate third party offerings or internal solutions and make recommendations for increasing efficiency in data collection and management
Develop individual branch prospect lists based on client and market data for various marketing initiatives
Provide ongoing client and competitive market intelligence and insights using a combination of data sources and research methodologies
Maintain in-depth knowledge of our clients and client segments and develop deep level understanding of their behaviors
Analyze client behaviours and map them against the customer buying cycle, identifying risks and opportunities
Explore options and make recommendations for a Voice of the Client ongoing feedback program
Collaborate in the development of branch and market profiles to ensure maximum effectiveness of branch target setting and marketing initiatives at the individual branch and market level. Develop process for ongoing maintenance and management of branch/market profiles
Develop and maintain dashboards, reporting and measurement processes for evaluating marketing results and measuring attrition, retention and other sales related metrics
Establish processes, systems and reporting for ongoing market and competitor intelligence, analysis, performance and trends and assist in developing competitive intelligence report for distribution to senior management and executive
Develop and manage ongoing client research processes (including Voice of the Client) to help identify pain points, product gaps and opportunities to increase share of wallet and client retention throughout the client life cycle
Recommend and manage external data and analytical service providers
Validate and provide data on market potential of various internal and external marketing initiatives through the use of research and insights
Interpret internal and external market and client data and make recommendations based on the findings
Assist in identifying internal opportunities for cross selling through the use of primary and secondary research
Assist in identifying external opportunities for client acquisition in various segments through the use of primary and secondary research

Manager, Market Research Hematology Oncology Resume Examples & Samples

Advanced degree desirable
A minimum of 5 years of relevant business experience in market research, business intelligence, marketing, sales, business analytics, strategic planning, or management consulting
This position is based in Horsham, PA and requires up to 20% domestic travel.Market Research

Manager, Market Research Resume Examples & Samples

BA/BS degree with an emphasis in Marketing, Psychology, Business Administration, Communication preferred. Minimum 8 years of Market Research experience required in a software, payments, or e-commerce company
Proven experience with both managing research staff and overseeing cross-functional programs
Deep expertise in processes and best practices for gathering insights, primarily through focus groups, ethnography, in-depth interviews, segmentation, data analytics and surveys
Strong leadership and ability to influence executive stakeholders to set direction, align work efforts, and ensure outstanding execution
Exceptional interpersonal, presentation and communication skills to bring the customer into the conversation. A knack for data-driven storytelling a must
A desire for continuously learning and evolving

Assistant Manager, Market Research Resume Examples & Samples

Management of accounts and leading a team of professional researchers in meeting operational and financial targets
Involvement with client projects, including interpretation, development of recommendations, presentation of findings
Drive company development, such as new approaches, improvements to company efficiencies
Possess strong knowledge on MRC Tools & Techniques and ability to transform tools to make an insightful and memorable imprint on the organization
Develops research training and team skills for research personnel

Global Sourcing Manager, Market Research Resume Examples & Samples

Support global strategy development and planning
Lead development of strategies (including sub-Spend Area strategy, supplier management strategy, and S2P strategy) for assigned sub-Spend Area to drive regional and global business expectations
Lead globally aligned sourcing activities, supplier negotiation strategy and process
Support strategy execution across all regions
Leverage sourcing specialists, regional sourcing managers to build knowledge base and insights
Collaborate with regional sourcing managers to understand regional business needs, market insights, risks and opportunities
Leverage global sourcing specialists, analyst pool to create standardize process of building fact base, internal and external benchmarking and implement as part of the sourcing strategy
Practice Mondelēz International Leadership Imperatives and Values to drive end-to-end value delivery for the assigned sub-Spend Area
Set goals and drive KPI’s in accordance with the global Procurement vision
Support stakeholder engagement, collaboration of teams, and supplier relationships
Identify and manage the connectivity of the Spend Area teams with functional stakeholders, suppliers and internal Procurement teams (e.g., Capability, Category Leads and POCs)
Manage stakeholder engagement and alignment throughout the end-to-end sourcing process
Support global supplier relationship management (SRM) program for the assigned Spend Area
Manage commercial supplier relationships and contracts for global Spend Areas (where global Director Sourcing is assigned as the owner of the supplier relationship)
Share best practices for all global Spend Areas
Lift and shift best practices from one region to other regions
Ensure standardization of processes and tools in coordination with other Spend Area leads
Drive harmonized global approach towards end-to-end sourcing practices (strategy to compliance)
Coordinate delivery of assigned Regional and global KPI’s
Manage delivery of savings, innovation, cash flow and other deliverables for the assigned Spend Area
Be a point person responsible for delivery of goals for the assigned Spend Area
Regional focused sourcing for selected Spend Areas
Support and participate in key initiatives such has bid events, supplier negotiation, risk management and quality issues impacting multiple regions
Supplier management and intelligence: support the global Spend Area Manager in the management of key supplier performance for selected key supplier relationships
Lead overall margin agenda and days payable outstanding for the Spend Area
Active guidance and contribution to ZBB targets, savings and cash flow meetings
Productivity and Payment Terms recording and tracking
Lead and guide the objectives for the sessions with internal customers to identify further Total Cost of Ownership reduction opportunities for Spend Areas
Appropriate University Bachelor’s Degree
Strategic Sourcing and Negotiation
Project Management and Communication
Relationship Management
Extensive experience in Procurement and Supply Chain
Fluent spoken / written English
MBA, Procurement Professional Qualification
People and Change Management
Extensive knowledge of Spend Area at hand
Knowledge in other language

Manager, Market Research & Analysis Resume Examples & Samples

Monitors, evaluates and reports on the U.S. and world agricultural and fertilizer situation and prepares forecasts for each sector, providing frequent updates to Sales leadership and team
Responsible for managing three to four direct reports that conduct analysis and maintain/manage extensive databases containing factual information on the U.S. and world agricultural and fertilizer industries; oversees industry supply/demand and cost of production analysis
Presents data/analyses/studies concerning the U.S. and world agricultural and fertilizer industries via written reports and oral presentations to CF senior management, customers, and other internal and external constituents
Responsible for scheduling and presenting the monthly fertilizer price forecast meeting used by Sales and Financial Planning and Analysis groups for annual and quarterly earnings projections, sales forecasting, and used to set CF’s annual budget
Supports the development of CF’s fertilizer strategy, working closely with Sales product teams and Business Development on various projects, including strategic initiatives and potential mergers and acquisitions
Provides timely responses to ad hoc requests for information and analysis pertaining to the U.S. and world agricultural and fertilizer industries
Supports the Company’s Washington Office by providing information, data and analytical support on matters relating to agriculture and fertilizer. Keeps abreast of legislative issues that may impact agriculture, the fertilizer industry or fertilizer consumption
Conducts market research studies on specific topics of interest to CFI. Also evaluates and utilizes data and research from various agribusiness consulting firms and conducts field surveys to obtain market information
Responsible for working with international fertilizer groups, such as TFI, CFI and IFA, to represent CF’s view on various topics
Conducts or assists with special projects as assigned by Director, Market Research, Planning, and Analysis
Prior fertilizer industry experience is preferred though not required
Strong managerial skills to manage, develop and mentor direct reports

Manager, Market Research Resume Examples & Samples

Bachelor's degree with business, statistics, advertising, marketing or communications emphasis
Two years of experience in quantitative (survey design, implementation, analysis) and qualitative (moderating focus groups & analysis) techniques
Ability to understand the application of marketing research towards strategic marketing
Ability to understand consumer behavior and the key communication drivers that can affect various university constituents from potential students to donors
Knowledge of quantitative (e.g. segmentation, cluster, factor analysis) & qualitative (e.g. focus groups, IDIs) research techniques
Good understanding of statistics, marketing mediums, strategies and tactics
Knowledge of or familiarity with new and upcoming data visualization techniques
Ability to work both independently and in a team-oriented setting
Strong analytical & critical thinking skills
Strong time management skills and the ability to work under tight deadlines
Strategic approach to projects
Exceptional written, oral & presentation communication skills
Proficiency in Word, Excel, Powerpoint, and SPSS/SAS
Ability to work some evenings, as needed, to conduct focus groups

Manager, Market Research Resume Examples & Samples

Work collaboratively and effectively with internal and external partners, to ensure alignment and prioritization of goals and resources across multiple initiatives
Maintain a comprehensive and deep understanding of relevant therapeutic markets, by acting as the Subject Matter Expert (SME) in areas of responsibility, when required
Up to 20% Travel
Minimum of 5 years of experience, in market research (primary research: qualitative and quantitative, and secondary research) and/or similar market analysis
Strong understanding of both common and innovative market research frameworks and methods with proven ability to lead all phases of marketing research projects
Previous experience in competitive intelligence and secondary data analysis
Experience in supporting multiple support functions and stakeholders
General pharmaceutical database queries and downloads, e.g. SHA (Symphony Health), IMS, Encuity, DCL (Dynamic Claims Lifecycle), etc
Strong knowledge of Microsoft Word, Excel, PowerPoint and Access
Ability to rapidly learn new software applications and commercial databases

Manager, Market Research Resume Examples & Samples

Help enhance existing offerings, by assessing gaps in market needs, and exploring potential product adjacencies for further monetization opportunities
Help identify and assess new/nascent markets for potential inorganic growth opportunities
Segment and size different markets (that can be) served by Omnicell
Develop and maintain in-depth competitive landscape profile for each current and emerging product and market segment
Lead complex and sophisticated primary and secondary research to generate insights on the industry, existing and emerging competitors, as well as market and product technology trends
Analyze quantitative and qualitative data to derive actionable, insightful recommendations
Manage key division initiatives, including but not limited to the annual customer experiences and awareness tracking surveys
Liaise with MI peers supporting other parts of the business for opportunities crossing care settings
Participate in overall MI activities in keeping company informed of broader healthcare trends
Execute on MI initiatives and projects as directed
Healthcare background, preferably in retail pharmacies and outpatient/ambulatory settings; knowledge of/experience with payers a plus
Minimum of 7 years of previous work experience in similar market research/intelligence positions
Bachelor's Degree (Marketing, Business, Economics or a quantitative Social Science discipline); Master’s Degree desirable
Experience leading complex primary research projects, ideally including international scope
Experience tracking competitive landscape in nascent markets
Exceptional analytical, communication and creative problem solving skills, scrappy when necessary
Strong self-starter, capable of achieving results across functions in different geographic locations
Demonstrated ability to establish productive working relationships with dynamic and varied personalities
Comfortable presenting to and interacting with peers and all levels of management with clear, concise articulation and poise
Exceptional MS Office skills (i.e. Excel, Word, PowerPoint)

Manager, Market Research Resume Examples & Samples

Organizing qualitative and quantitative market research for current and new products
Co-ordinate, collaborate and work closely with species leadership and subsequent teams
In-line brand support for Companion Animal and/or Livestock (e.g., Cattle & Swine)
Supervise/Conduct internal surveys using survey tools
Develop insights to understand the unmet need and clarify the value proposition of the product to key customer segments
Organize meetings with opinion leaders, practitioners and other related groups to lay groundwork for better positioning for the new product as needed
Provide insights and secondary data analysis for valuations to support the strategic plans and product P&L, such as modeling different forecast scenarios to optimize launch execution
Required: Demonstrated leadership experience in Market Research, strategic analytics, and synthesis of insights into actionable strategies to include
Demonstrated competency in Excel, PowerPoint, Word and Outlook programs

Manager, Market Research Resume Examples & Samples

Design and manage primary research (quantitative and qualitative approaches) that supports the product development and innovation needs across Fortune Brand’s Global Plumbing Group
Collaborate with the businesses to guide product development teams with feedback and insight (from consumer and influencer audiences) in the U.S. and internationally on product designs and end user behavior/needs
Add value by synthesizing existing research along with business knowledge and external information (e.g., market and consumer trends, secondary research, etc.) to assist with product plan development
Assist business teams in applying consumer, influencer, customer and competitive insights that drive business strategy and initiatives
Provide support for customer presentations by working with Sales and Marketing Associates to define meeting objectives and develop impactful content
Manage, evolve and report brand share metrics from faucet purchase tracking studies
Manage the continued development and evolution of the portal that houses the research body of knowledge
Successfully communicate in a clear and relevant manner, complex research approaches and outcomes, to a wide variety of internal and external audiences
Bachelor’s degree in Business Administration (Marketing/Analytical emphasis) or Social Sciences; Master degree preferred
Minimum of 8 years of experience with a market research firm and/or corporate research function; prior experience in consumer and/or business-to-business research that supports new product development, market assessment, brand development, etc
Experience managing direct reports is preferred
Proficient in the use of a range of quantitative and qualitative research methods internationally
Demonstrated ability to build and grow internal and external relationships with partners and key stakeholders
Strong problem-solving skills with the ability to utilize technical and influencing skills with line partners, as well as foster understanding of business strategy for teams
Comfortable exploring new ideas and practices in areas that are unfamiliar or ambiguous
Collaborative orientation that challenges, engages and influences others
Strong communication skills with the ability to tell stories that persuasively deliver key insights

Manager, Market Research Resume Examples & Samples

Serve as subject matter expert for secondary data sources and analytics
Power user of IRI and Euromonitor secondary data
Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps
Works collaboratively with cross functional partners to ensure business issues are translated into specific research questions with clear business impact. Formulate into solution for answering question and provide a holistic analysis to drive business decisions
Manages relevant tools as required, managing data uploads, accessibility, training, communication and general support
Assess vendor research designs to ensure answers to core business questions and maximize value
Provide input into annual strategic research plan to define informational needs for both new product development and base business. These research plans will address several key constituents including B2B customers, end consumers, industry influencers, and market trends
Maintain global category dashboards for use across the organization
Design process to create and maintain food/beverage category and customer analyses that proactively identify growth opportunities for both T&L and its customers
Drive training of broader, global staff to leverage secondary data to drive customer/category understanding
Secondary/syndicated data sources and market/industry trends: Evaluate sources of information based on business decisions; make annual recommendation on most actionable resources. Current agencies include Innova, Euromonitor, LMC, IRI, Mintel
7+ years in a business analytics role for an ingredient or FMCG company ideally at the global level
Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization
Broad and deep experience directing and managing IRI or Nielsen and Euromonitor
Global experience and exposure to issues/concerns of FMCG manufacturers
Knowledge of leading techniques in identifying food and beverage category dynamics and translating to relevant business opportunities
Exceptional analytical, mathematical and problem solving skills
Excellent oral and written communication skills (including presentation and listening skills)
Undergraduate degree in business, statistics, market research or marketing
Demonstrated examples of leveraging business analytics to develop story for brand/business
Demonstrated ability to deliver business analytics to C-level management
Entrepreneurial spirit to creatively build new business models and make proactive business recommendations that deliver new thinking to a dynamic organization