Consumer Research Job Description
Consumer research
provides research support on projects, including literature searches, data collection, data processing, data linkages, analysis of quantitative and qualitative data, and report preparation.
Consumer Research Duties & Responsibilities
To write an effective consumer research job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer research job description templates that you can modify and use.
Sample responsibilities for this position include:
Plan, design, and manage high quality consumer research that spans a range of business needs – including brand tracking, product satisfaction and customer experience, competitive analysis, market positioning and messaging, concept testing, audience segmentation
Analysis of key macro and micro trends affecting corporates in the Consumer Staples sector (Food
Beverages, Tobacco and HPC)
Develop national shopper learning plan based on category specific business issues / opportunities
Analyze and interpret data in an objective, accurate, and high quality manner
Carry out in-depth quantitative and qualitative research on listed companies via a combination of desk-based research, including survey and balance-sheet analysis, reporting/on-the-ground research
Record data from analyses or experiments in a computer, log book or laboratory notebook, write detailed & accurate reports for analyses, experiments or projects (e.g., equipment validation, evaluation of new processes)
Translate strategic insight needs into detailed project deliverables
A bachelor's degree (minimum) in finance, engineering, actuarial sciences quantitative or similar discipline
An interest in the consumer/retail industry
Consumer Research Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Consumer Research
List any licenses or certifications required by the position: CPM, CFA, MRIA
Education for Consumer Research
Typically a job would require a certain level of education.
Employers hiring for the consumer research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, MBA, Psychology, Economics, Finance, Science, Social Sciences, Graduate
Skills for Consumer Research
Desired skills for consumer research include:
SPSS
Data collection methods
Data warehousing
Databases and MS Office
Statistical packages
Execute projects
Implications and next steps
Manage
Marketing research principles and practices
Mining
Desired experience for consumer research includes:
Basic understanding of stock market and investing
High level of self-confidence and ability to work independently
Advanced degree in market research or business preferred
Exposure to investment research (sell-side or buy-side) is a plus
2nd language is a great advantage
Experience in the South Africa Consumer sector- essential
Consumer Research Examples
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Consumer Research Job Description
Job Description Example
Our company is growing rapidly and is looking for a consumer research. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer research
- Pull together summaries with data from multiple sources (Primary and Secondary) and through data mining efforts
- Presentation of data mining results to requesting teams
- Potential Social Media data mining
- Preferred) Consumer/retail industry experience in an actuarial, accounting, financial, underwriter or business development role or experience as an Equity Research Associate
- Improving breadth and depth of touch points among clients client impact
- Have material knowledge of consumer products industry
- Oversees the execution of research projects and communicates findings to appropriate audiences
- Develops market research design
- Directs the collection and analysis of relevant information concerning current and potential product offerings
- Understands different types of quantitative research and can provide recommendations for best methodologies
Qualifications for consumer research
- Understanding of statistical concepts as applied to primary research
- Highly proficient in research study and sampling design and experience working with a wide variety of research methodologies, tools, and platforms
- Prior experience in a similar role in a consumer centric company (Client or Agency-side, preferably both)
- Expertise in Nielsen systems (Galaxy/NTTV, Arianna, Monitor-Plus Ad*Views, N*Power, Focus) MRI/Simmons and emerging alternative audience measurement tools
- Expertise with Adobe Omniture SiteCatalyst, comScore
- Computer experience with vendor based software, Windows based PC software (PowerPoint, Excel, Word)
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Consumer Research Job Description
Job Description Example
Our company is searching for experienced candidates for the position of consumer research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer research
- Interprets primary market research data for senior management to assist in their decision-making
- Coordinates NPS and satisfaction aggregation and dissemination across research teams
- Extensive industry and company analysis, including data sourcing, financial modeling quarterly and annual income statements, balance sheets and cash flow statements
- Provide day-to-day client support regarding consumer trends market research projects
- Work with the client (either directly or with senior team members) to understand, define and respond to the overarching business objective and provide strategic insights and recommendations based upon research data and knowledge of marketplace & business
- Apply qualitative and quantitative research techniques to interpret consumer trends in survey data and produce substantiated recommendations
- Prepare graphic reports in PowerPoint with solid analytical insights/commentary
- Quality control data
- Use a variety of tools to run cross-tabs and interpret the data for meaningful results
- Design or assist in the development of questionnaires to ensure the necessary data is captured
Qualifications for consumer research
- Experience with a range of quantitative research methodologies (online, phone), target populations (consumer, physician, B2B), and analytical methods
- Deep sector expertise is at least one key industry vertical
- Experience applying market research techniques to a wide array of business decisions (including marketing strategy, new product development, strategic planning, investment in new businesses)
- Experience programming and fielding Internet-based surveys using software such as Confirm-it, Vovici
- Ability to think creatively and to devise innovative research techniques
- High level of initiative, energy & enthusiasm for learning
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Consumer Research Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of consumer research. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer research
- Assist in projects from start to finish (proposal preparation, questionnaire design, project implementation, analyzing data via tables and SPSS, preparing reports using Microsoft Office [Word, Excel, PowerPoint])
- Manage and deliver against all project objectives as per agreed project charter (scope, time, budget, resources and quality)
- Hold accountability for the project planning process, building upon earlier project work to, develop and manage roll out project plans with dependencies
- Prepare and participate in review of protocol and other study-specific documents such as Clinical Study Reports, Investigator Brochures and regulatory submission documents
- Acquire clinical and pharmacology knowledge of the therapeutic area(s) and compounds under development
- Serve as eyes and ears of the marketing organization, relaying actionable insights regardless of the source
- Have finger on the pulse of the overall travel industry, HomeAway's business and the news/media landscape
- Support the marketing and public relations teams by providing timely facts, figures and insights on both an ad hoc and campaign basis
- Interpret research data and uncover insights that create a compelling ‘story’ that meets HomeAway’s business and communications objectives
- Explore what motivates perceptions, companies and policy issues across the travel industry and others
Qualifications for consumer research
- Approaches challenges with a solutions-driven attitude
- Minimum 2 years of account planning and research in a professional, fast paced environment
- Proficiency in Nielsen systems (Galaxy/NTTV, Arianna, Monitor-Plus Ad*Views, N*Power, Focus) MRI/Simmons and emerging alternative audience measurement tools
- A minimum of 5 years’ experience in consumer insights either agency or client
- Degree in a Quantitative / Scientific discipline or an MBA or equivalent work experience
- Minimum of a Bachelor Degree in Health Sciences or related discipline / Business Administration
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Consumer Research Job Description
Job Description Example
Our company is hiring for a consumer research. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer research
- Pull reports and conduct analysis of HomeAway data, collaborating with the HomeAway business intelligence team as needed
- Work with HomeAway's market research team to conduct surveys and analyze results
- Help teams set, measure and report KPIs
- Oversee media coverage tracking and reporting to pinpoint insights, information and trends and inform leadership in general
- Delivers relevant and actionable market research and consumer insights to identify or quantify opportunities aligned with strategy and provide an objective view of the market, opportunities and strategic landscape
- Responsible for the creation and delivery of a Consumer Insights roadmap that evolves the organization into a competitive advantage
- Provides direction and strategic oversight on business decisions from ongoing customer perspective and feedback
- Oversees management and utilization of customer and external panels
- Designs, implements, and monitors consumer research studies, coordinating activity with external market research companies and appropriate internal resources
- Leads the analysis and presentation of research findings and provides recommendations for brand-building actions
Qualifications for consumer research
- Prior management and/or consulting experience a plua
- Ability to analyze and draw insights from a variety of primary and secondary research sources including
- Passionate in beauty or has high curiosity in the beauty industry
- Possess superb analytical skills & logical thinking – can think on his/her feet
- Work within our leading Consumer goods research team on the publication and presentation of insightful high-impact research reports on the sector and its constituent companies
- Provide support on currently covered European Consumer stocks
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Consumer Research Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of consumer research. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer research
- Prioritization of initiatives and projects and timely delivery of insights and reportsDrives the development of strong working partnerships across functions within Chico's FAS and with outside vendors
- Develops and supports direct reports
- Create and maintain earnings models and financial models leveraging skills in accounting, finance and economics
- Keep abreast of new flow and identify the trends, the competitive landscape, the evolving content and services of companies related to the Australian and New Zealand Consumer sector
- Differentiate investment opportunities in the Australian and New Zealand Consumer sector
- Regularly interact with equity sales force
- Prepare and write research reports with a company or sector focus
- Handle and respond to requests for data and information from internal and external clients
- Deliver superior client service by exceeding client expectations and producing actionable insights that drive additional engagements and on-time renewals
- Write/design surveys for the Showtime consumer panel and track and analyze results, including summarizing feedback
Qualifications for consumer research
- Utilise your industry knowledge & experience by enabling access to leaders and experts in your industry
- Meet with major companies and investors within the European consumer sector
- Provide timely and high-quality response to institutional investors' queries
- Have a minimum of 2 years experience as an equities research analyst in the consumer sector
- Have strong tertiary qualifications
- A minimum of 12 years’ market research experience (agency or client)