Digital Associate Job Description
Digital associate
provides the digital marketing strategy and execution teams with actionable insights to optimize the effectiveness and efficiency of digital marketing tactics and campaigns both across and within digital media channels, email, search, banner/display, social;.
Digital Associate Duties & Responsibilities
To write an effective digital associate job description, begin by listing detailed duties, responsibilities and expectations. We have included digital associate job description templates that you can modify and use.
Sample responsibilities for this position include:
Build and preserve strong working relationships with external vendors and consultants, such as programmers or graphic designers, to consult on site properties, enhance interactive content, or modify existing platforms
Responsible for supporting the planning, implementing and monitoring of appropriate digital media and social media analytics and media strategies to promote effective online communications and engagement, including developing and maintaining relevant online editorial calendars
Actively collaborating, coordinating and working productively with the digital strategy team and our Media Agency
Developing and implementing online media campaigns to target key audiences, and measuring success in achieving them, including integrating social media and other audience engagement tools where relevant
Preparing, packaging and adapting editorial material into appropriate and effective digital content
Applying editorial processes and approval workflows to write, edit, review, and publish digital content
Reviewing and monitoring digital media for quality and timeliness, for compliance
Planning and integrating social media and other audience engagement tools as part of the digital strategy, and advising or leading others in their use to ensure maximum effectiveness
Carrying out day-to-day messaging and marketing of content on social media channels for the advertising campaign, to ensure consistent and appropriate voice depending on the audience/channel
Identifying opportunities to use existing and emerging online tools
Digital Associate Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Associate
List any licenses or certifications required by the position: UXMC, UXC, ABC, APR, CFA, TRIRIGA, IBM, PMP, ACE, GCFE
Education for Digital Associate
Typically a job would require a certain level of education.
Employers hiring for the digital associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Advertising, Business/Administration, Business, Education, Journalism, Engineering, Communication, Computer Science
Skills for Digital Associate
Desired skills for digital associate include:
CMS publishing and web production
Social media and the digital entertainment news space
Online merchandise techniques a bonus
Digital elements and a good understanding of how other digital channels fit with Search
How to leverage core digital media channels
Measurement solutions across search platforms
Adobe Creative Suite
Another CMS
Areas of:
Cause of liberty
Desired experience for digital associate includes:
Flexibility to adapt to changing priorities and needs of the organization
Experience in health, health care or health policy environments are ideal, but not required
Helping to establish key performance metrics and reviewing web metrics reports
Potentially conducting user research and determining audience needs
Working to transition content into the Adobe Audience management system
A minimum of three years’ experience in writing and/or editing and or planning for digital and/or digital media communications – web sites, social media
Digital Associate Examples
1
Digital Associate Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital associate
- Edit and maintain a robust content calendar
- Work collectively with communications, video and photo staff
- Video archiving
- Packaging content
- Assist with regualr website audits
- Open tickets with the help desk on website issues
- Develop web mock-ups for launches and campaigns
- Keep our website up to date and functioning
- Plan the EU email calendar cadence (in partnership with International partners and site teams) and brief EU email creative
- Send international emails for translation and coordinate translation feedback
Qualifications for digital associate
- Project Management - Demonstrates expert knowledge and understanding of project management concepts as they relate to the implementation of complex, multi-functional projects
- Client Orientation - Effectively identifies and meets (internal or external) client/constituent needs
- Knowledge, Learning, and Communication - Leads in the sharing of best practices, trends, knowledge and lessons learned across units and with clients and partners, articulating ideas in a clear and compelling way across audiences of varied levels
- 1 year minimum experience in a Digital Media role
- 2-3 years professional experience working in digital marketing – preferably in the fashion or luxury vertical or agency experience
- At least two years experience in digital content development and management
2
Digital Associate Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital associate
- Working with Data Science and Engineering teams to develop a best-in-class dashboard of our traffic and conversion funnel
- Acting as the company’s expert on the company's traffic and conversion data, including the identification of emerging trends and other key insights
- Using this data and knowledge of the business to identify and prioritize opportunities to drive material economic growth
- Helping to the grow the company's marketing initiatives end-to-end from concept to scaled execution
- Assist in the creation of content for seasonal shops based on trends, themes and occasions
- Collaborates with the acquisitions team to determine appropriate protocols and resources for editing and production of new digital projects
- May act as liaison with vendors, develop strategies, workflows and rate cards for clients, identify competitive pricing for products and services and close projects for billings
- Creates programs that increase engagement and interaction within the most popular social media channels, including Twitter, Facebook, LinkedIn, Pinterest, Snapchat, Instagram and Google +
- Understands and executes metrics-based reporting within each social channel
- Translates client business objectives into social media programs that help build awareness and engage customers
Qualifications for digital associate
- Familiar with Adobe design suite
- Familiar and experience with Brightcove
- Experience with mobile app management or SharePoint a plus
- Minimum of three years of experience in a B2B marketing position
- Strong interpersonal skills and a demonstrated ability to work effectively with marketing professionals, product managers, sales executives and senior business leaders, both internal and external, including the ability to stay calm under pressure
- Passionate marketing professional who stays abreast of the newest digital best practices and applies that insight to continually improve our activities
3
Digital Associate Job Description
Job Description Example
Our company is searching for experienced candidates for the position of digital associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital associate
- Assist with researching incremental opportunities for client advertising
- Monitor and maintain campaign budgets and issue periodic analyses & projection reports
- Implement digital media buys
- Maintaining accuracy of planning costs / rates
- Assisting with researching incremental opportunities for client advertising
- MAcademy
- Enrolled in or completion of Media School
- MEC Learning classes – Media 101 and Digital 101
- MSpace
- New team members will be trained in the most up-to-date trends in trafficking and digital media
Qualifications for digital associate
- Some knowledge of HTML, and content strategy best practices
- You manage our web content calendar and updates
- Determine home of best fit for content and user experience layout
- Assist with managing our social media communities when needed
- Assist our Digital Communiations Associate with Alpha/Beta/ Quality Assurance testing of published pages on various digital projects
- Provide best in class service to our clients and stakeholders
4
Digital Associate Job Description
Job Description Example
Our company is looking for a digital associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital associate
- Monitoring, measuring, and analyzing results to support recommendations for enhancement
- Supporting enhancement initiatives working closing with the Digital Marketing Manager and Head of Digital Marketing
- Curating homepage and ensuring up-to-date content across the site by educating, communicating, and partnering with departments across the firm
- Partnering with Department Publishers to ensure content is up-to-date and searchable and pages are engaging and useful
- Coordinating, managing and conducting progress meetings with departmental "owners" to ensure content stays up to date
- Managing digital marketing space and supporting spaces across the intranet, as needed
- Monitoring metrics, documenting enhancement opportunities, and supporting enhancement initiatives
- Acting as the day-to-day liaison with IT Partners to ensure site is up, running, and functioning properly
- Partnering with IT and Digital Production to craft and deliver digital client communications via SalesForce Marketing Cloud
- Partnering with Marketing colleagues to ensure clear, coordinated communications to advisors regarding client communication availability, distribution, and process enhancements
Qualifications for digital associate
- College degree in related field (Communications, Marketing, Television, Technology, Design)
- Resourcefulness and curiosity are key
- Demonstrable passion for active learning and development
- Experience working at a digital agency is a plus
- At least 1 – 1 ½ years of related media/communications planning experience
- Possess and demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
5
Digital Associate Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital associate
- Track archiving of frontlist files and follow up on missing files
- Work with analyst to produce reporting dashboards to analyze campaign key performance indicators
- A minimum of five to eight years of applicable professional and IT consulting experience
- Experience of leading and the ability to lead small projects and multiple work streams of larger projects
- Experience of managing IT operations
- Excellent communication and presentation capabilities, with knowledge of presentation tools, including PowerPoint and Visio
- A strong motivation to discover and learn new analytical techniques and software tools that can improve the quality of our work
- Experience of delivering analytics to internal and external clients
- Deep technical knowledge and experience with IT strategy, cost reduction and carve-out
- A highly solution-focussed approach, coupled with commercial and strategic understanding
Qualifications for digital associate
- Deliver high quality work consistently and on time
- Past experience in the digital space
- Strong computer skills, proficiency in PowerPoint, Excel, social media
- Knowledge of computer based programs (Dart DFP, Wide Orbit, and Matrix preferred but not required
- Numeracy and ability to work with large data sets
- Enthusiasm/willingness to learn