Digital Analytics Job Description
Digital analytics
provides limited support to database operations, activation & infrastructure teams, interacting with a variety of solutions such as Tableau, Adobe Campaign, JIRA, Google Analytics 360.
Digital Analytics Duties & Responsibilities
To write an effective digital analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included digital analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Interact with development teams to provide implementation strategy specific guidance for the use of Adobe Omniture, Google Analytics and other tools in terms of reporting
Manage the implementation of the Digital Analytics toolset for the Financial Services vertical across the lifecycle
Lead a cross-functional team of 3-7 as part of the Enterprise Center of Excellence for Digital Analytics
Serve as Financial Services vertical lead to implement and provide guidance and feedback on enterprise standards, methodologies, programs and procedures
Coordinate with other Digital and Financial Services stakeholder functions to ensure smooth operations and continual improvement
Solution Creation (20%) • Works as the Analytic Lead in order to provide counsel to various disciplines (strategy, planning, account, creative, analytics, ) and clients on how to employ statistical analysis to improve marketing results and maximize profits of client customer bases
Manage day-to-day interaction with external parties (eg
Develop consumer analytics dashboards to help track customer growth and engagement across partner platforms
Work closely with business partners to discover key findings regarding performance relative to competition and overall industry benchmarks
Building and iterating on plans that will drive paid media ROI
Digital Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Analytics
List any licenses or certifications required by the position: PMI, SFDC, GAIQ, SAS, CSPO, NIH, CITI, IQ, CRM, ACE
Education for Digital Analytics
Typically a job would require a certain level of education.
Employers hiring for the digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Business, Marketing, Computer Science, Mathematics, Economics, Engineering, Math, MBA, Finance
Skills for Digital Analytics
Desired skills for digital analytics include:
SQL
Excel
Google Analytics
Python
JavaScript
R
SAS
Adobe Analytics
Tableau
Tag Management Systems
Desired experience for digital analytics includes:
Ability to work creatively and collaboratively with IT and business stakeholders to effectively implement, optimize and leverage Omniture solutions to meet business needs
Five plus years of work experience in analytics, product, management consulting, and/or finance
Experience telling a comprehensive story of how users behave and interact with a client's digital initiatives through multiple data sources
Production of A|B and Multivariate Testing from conception to execution
Ownership and accountability for analytics presentations for major clients and multiple streams of work
High proficiency with implementation and integration knowledge of both internal and third-party syndicated services (ComScore, Nielsen, Adobe)
Digital Analytics Examples
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Digital Analytics Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital analytics
- Compile a daily digest on key developments in the YouTube and MCN space, based on online industry newsletters, articles, publications
- Mine relevant data and analytics from Tubular platform to support ongoing YouTube projects
- Social Buzz Monitoring – The collection and analysis of social conversation around film content & activity (most notably a trailer)
- Create analyses to transform data into valuable and actionable research information and insights
- Develop methods to collect and analyze data available to the organization to make better decisions and to help with sales support materials and positioning pieces
- Manages a staff of analysts/senior analysts
- Serve as the internal owner and expert for all web analytics related questions, and educate cross-functional teams on data availability and opportunities
- Provide guidance and provide best practices to global counterparts
- Manage the day to day relationship with web analytics vendor
- Hands-on, advanced skills with Omniture
Qualifications for digital analytics
- Support the continued enhancement and evolution of our analytics capabilities to a best-in-class level
- Strong strategic thinker and ability to formulate business strategy
- Improve analytics processes & capabilities in HP.com page metrics tagging deployments
- Three to five years of experience in roles in online ecommerce or online marketing
- All experience may be earned concurrently
- Work with stakeholders to establish key performance indicators, benchmarks and targets across various projects
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Digital Analytics Job Description
Job Description Example
Our company is looking for a digital analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital analytics
- Ensure the development and organization of data by managing and tracking analytics for both new and existing digital products
- Collect, analyze and summarize data, using a variety of web analytics tools, to derive compelling insights and highlight performance trends that can be used for audience growth, user experience improvement and increased content consumption
- Conduct weekly and ad hoc analytics reports that analyze ad performance, product usability, path to purchase, consumer acquisition, retention and more
- Mine data to identify enhancements and new business opportunities
- Use data to better understand and segment audience actions and motivation
- Measure, report, and analyze all key performance indicators across Coachs digital properties to identify trends and anomalies
- Define business requirements for Omniture tag implementation and work with Project Management, Web Production and IS to ensure that all Coach Internet sites are properly tagged in order to collect all necessary data for analysis
- Leverage multiple sources of information to summarize daily performance and keep the digital org informed
- Build and manage statistics based reporting of key business performance indicators
- Work with Digital partners and department stakeholders to understand their business information needs and provide right level of insight and support of short and long term objectives
Qualifications for digital analytics
- BA/BS degree in Statistics, Data Science or Economics
- MS or PhD in Statistics, Data Science or Economics preferred
- Minimum 10 years progressive leadership experience in large scale data analysis, including pricing, consumer insights/research, strategy or consulting
- Extensive experience with price testing, including experimental design is strongly preferred
- Database experience to query and extract relevant data and/or Business Objects experience a plus
- Must be a self starter with energy, strong work ethic, drive and determination to accomplish goals
3
Digital Analytics Job Description
Job Description Example
Our innovative and growing company is hiring for a digital analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital analytics
- Develop theories and test hypothesis about business assumptions such as segment behavior, SEO, and expected funnel performance
- Effectively manage time and resources to execute ad-hoc and project work
- Ensure data accuracy from all sources via QA process
- Develop and present analysis and insights as needed to key stakeholders and senior management in forums and in monthly business review meetings
- Mine data to arrive at specific and crucial insights for the team and business partners
- Identify and implement process, data, and reporting improvements
- Manage the analysis of site performance including traffic patterns, navigation and conversion paths, marketing campaigns and site enhancements and proactively seek and define opportunities to improve conversion, revenue and user experience
- Define, run and analyze AB/Multivariate tests
- Build strong data-driven working relationships across key departments to obtain access to different data sets and to share insights
- Guide implementation and validation of new tagging requirements and fixes
Qualifications for digital analytics
- A minimum of one (1) year of experience developing queries and working with data sets in SQL and/or Access
- Comfortable in a fast-paced environment -- everyone says this, but we mean it
- Experience with SEO implementation or best practices, and/or paid marketing is a bonus
- Experience with managing staff and/or vendors is also a plus
- Ability to influence senior level executives, internal and external to the company
- Familiarity with viewing reporting calls using proxy tools like Charles Proxy or Firebug
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Digital Analytics Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital analytics
- Manage the Adobe Analytics environment and relationship
- Integrate data from multiple systems to analyse campaigns and purchase behavior – email data integration with clickstream data, BI data + clickstream data, Acxiom + internal data integration
- Lead client engagements focused on Op model development, business case development and other important analytics activities such as pricing analytics, customer analytics, performance management
- Experience with Adobe Marketing Cloud or Marketing Cloud
- Working knowledge of machine learning techniques, distributive computing tools (Spark, Hive, etc) and Hadoop
- Experience with Adobe Workbench, Adobe Test/Target, Adobe Audience Manager and any tools for competitive intelligence reports
- Lead all Digital Analytics and measurement projects
- Working across all Divisions at Senior Level to champion, influence and exploit the agenda for Digital Analytics
- Maximise the design, implementation and execution of custom algorithmic data mining methods
- Collaborate with Marketing to develop complex digital funnels and bring analytical / data solutions to marketing optimisation, digital personalisation and UX testing
Qualifications for digital analytics
- Experience troubleshooting issues related to Adobe Analytics implementations
- 4+ years related experience in digital ecommerce
- Experience with A/B testing and digital marketing
- Proven history of providing deep level analysis in an understandable manner
- Be responsible all aspects of analytics for a project (setting analytics requirements, gathering client requirements, working with sales people, setting up reporting template and schedule )
- Experience with other reporting tools (Heatmaps, Video reporting (Brightcove, Wistia), Social media reporting ) - preferable
5
Digital Analytics Job Description
Job Description Example
Our growing company is looking for a digital analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital analytics
- Act as a business partner to capture requirements and provide consultancy to the Senior Marketing team
- Lead and develop the Digital Analytics team
- Provide regular digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, trending performance and year over year comparisons
- Manage multiple stakeholders, both within digital marketing and across the wider organization, providing quick turnaround on multiple requests
- Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets/budgets and provide sensitivity/scenario analyses
- Develop and maintain classification through SAINT application of SiteCatalyst for the non classified content
- Implement on-site analytics changes through Adobe DTM
- A curious, and analytical mindset – the ability to work with large and varied data sets, interpreting and identifying trends
- Ability to work cross functionally and to deliver through our offshore teams
- Direct the analysis of current digital marketing performance to assess what is working and what isn’t, and recommend actions to maximize investment of $50MM+ annual digital marketing budget
Qualifications for digital analytics
- Teradata/SQL programming experience is a plus
- At least 3+ years experience with BI tools and visualization products - Tableau, Domo
- Advanced knowledge of Microsoft Excel - VBA/Macros
- The candidate will be able to lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications
- Experience with tag management solutions (Tealium, Ensighten, Google Tag Manager)
- At least 5 years of website analytics experience