Senior Analyst, Digital Analytics Job Description
Senior Analyst, Digital Analytics Duties & Responsibilities
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Senior Analyst, Digital Analytics Qualifications
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Licensing or Certifications for Senior Analyst, Digital Analytics
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Education for Senior Analyst, Digital Analytics
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Employers hiring for the senior analyst, digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Business, Marketing, Computer Science, Engineering, Finance, MBA, Math
Skills for Senior Analyst, Digital Analytics
Desired skills for senior analyst, digital analytics include:
Desired experience for senior analyst, digital analytics includes:
Senior Analyst, Digital Analytics Examples
Senior Analyst, Digital Analytics Job Description
- Ensure site taxonomy and tagging reflects business needs and latest technology track online campaigns
- Produce ad-hoc digital research support for ad sales, editorial and product including report creation training (to the extent clients have research system access)
- Work with internal teams to implement, configure, and usethe Adobe Analytics platforms
- Work with developers, as needed, to communicate what theimplementation is designed to accomplish
- Direct data layer implementation on new sites and pagesacross website properties
- Perform quality assurance tests on tracked implementations
- Partner with development teams for user acceptancetesting and implementation
- Diagnose issues with existing platform configurations andtags, and provide recommendations for improvement
- Analyze and validate transactional data to derive customer insights and identify trends
- Conduct web analytics to provide online marketing insights and support strategy
- An interest in data science and a proven ability to pick up new technology skills
- Experience with TMS platform (GTM, Ensighten, Tealium, ) helpful
- Experience working with media channels including programmatic, reserve, real-time bidding, and paid social
- Flexibility for travel 1-2x per month to Beverly Hills office
- Relevant experience preferably at media agency and/or media owner
- Ability to handle multiple projects, ability to prioritise, meet deadlines
Senior Analyst, Digital Analytics Job Description
- Identify and analyze risks and opportunities to support marketing
- Drive the business through insights to improve our marketing efficiency
- Become the expert on understanding how our customers interact with our websites and mobile apps, by building and owning a suite of dashboards and reports
- Uncover and recommend what should be the best online experience for our customers
- Explain how to fix our customer’s biggest digital pain points
- Predict how customers want to engage with us online
- Collaborate with data-savvy colleagues to uncover insights on how the digital experience impacts offline channels
- Help answer digital marketing questions that people didn’t even know they could ask
- Translate and communicate digital data into business-speak by summarizing data for technical and non-technical digital teams
- Teach anyone and everyone how to easily get access to the data they need in Adobe Analytics
- Bachelors Degree in Finance, Accounting, Mathematics, Statistics, Computer Science or similar required
- Bachelor’s degree in Information Systems, ComputerScience, Mathematics or related field
- Key features including eVars, success events, VISTArules, SAINT classifications, raw data feeds and pathing/fallout
- Experience working with Dynamic tag management platformsand data layers
- Desire to work in a fast-paced, data-intensiveenvironment
- SSIS skills a plus
Senior Analyst, Digital Analytics Job Description
- Provide data & analytics expertise utilizing data management, technology and modeling (such as market mix modeling and digital attribution modeling) to address client business issues regarding advertising, media, competitive and new products
- Position acts as subject matter expert by providing advice to management, clients and business partners on the effective use of analytical methodologies and industry developments, particularly those related to online acquisition measurement, marketing attribution, and competitive insight
- Drive acquisition analytic strategy to help business partners achieve volume, usage, and profitability goals
- Assist in audience targeting and re-targeting initiatives through digital channels
- Ensure alignment of the data structure
- Lead efforts to integrate multiple data sources into Adobe Suite including implementation of a unique identifier to enable tracking of cross-channel behavior (online, mobile, tablet)
- Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting
- Responsible for account management of analytics work across a variety of Conversant clients and products
- Web Analytics (Google Analytics, Google Ad-words)
- Transactional (POS) data and information
- Experience analyzing direct-to-consumer transactional data
- Expert data analysis and programming skills (SQL
- Experience with web analytics and digital tools including Google Analytics or Omniture
- Knowledge of forecasting and other statistical modeling techniques
- Syndicated media data sources (Nielsen, comScore, Millward Brown, Insight Express)
- Bachelor’s degree required with 2-3 years web analytic experience with focus on measurement design and analytic tool implementation (Adobe Analytics [Omniture Site Catalyst], Google Analytics [GAP], Adobe Target)
Senior Analyst, Digital Analytics Job Description
- Support the rigorous analyses and KPI's to evaluate key business issues and drivers, build business cases and frame recommendations as actionable insights
- Consult in the development and implementation of testing strategies and opportunities and lead test design and measurement to capitalize on further learnings about our audience and our digital products
- Support tag management solution for all web properties
- Support weekly and monthly analyses of site performance
- Statistical analysis of data to glean deeper insights
- Conduct a/b and other test plans, analyze results and suggest opportunities for improvement
- Build logging and data aggregation processes for digital products
- Analyze variances in KPI’s, present analysis to stakeholders, and develop monitoring of performance versus plan
- Turner Sports Digital Research and Analytics is looking for a Senior Analyst for its premiere branded-portfolio of online, mobile and video-on-demand properties such as NBA.com, PGA.com, BleacherReport.com, NCAA.com and March Madness Live
- The Senior Analyst will play a key role on a fast-paced team by helping provide analytics and strategic recommendations to business leads
- Familiarity with business intelligence and reporting tools (Tableau, QlikView, ) and A/B testing tools (Optimizely, Adobe Test & Target)
- 2+ years hands-on experience with Adobe Analytics, and/or similar tools
- Applying sophisticated computational, statistical, and modeling techniques in support of decision-making
- Minimum Bachelor’s degree (Master’s preferred) in Math, Statistics, Economics, Engineering, Computer Science, Physics, or equivalent quantitative field
- Exceptional communicator across all levels of the organization
- A scripting language, Python, Java a plus
Senior Analyst, Digital Analytics Job Description
- This team is tasked with understanding how the consumer interacts with sports content across multiple digital platforms
- Collect, verify, analyze and summarize data using a variety of digital analytics tools to derive compelling insights and highlight performance trends that can be used for audience growth, improving user experience and increasing content consumption
- Conduct in depth analyses of performance across a variety of strategic online and mobile projects and product launches, present recommendations to product owners and senior management
- Work with internal teams and external partners to develop measurement strategies and tracking requirements
- Collaborate with digital product managers, web operations, editorial and design & user experience to develop and execute testing and research programs
- Assist with quantitative and qualitative research to support digital initiatives such as content development, site satisfaction and usability, product development, and new business initiatives
- Maintain and distribute daily, weekly and event reports
- Become a subject matter expert in our Commercial Lines Control strategy, process, and analytics
- Analyze quantitative and qualitative data utilizing Google Analytics, and provide recommendations on customer experience enhancements that will help drive website goals
- Tracking Direct-to-Consumer efforts through detailed funnel analytics
- Degree or equivalent experience in a related field of study (e.g., Business Administration, Marketing Analytics, Statistics, Sociology, Journalism) preferred
- Minimum 6 years working in analytics / data analysis
- High degree of competency with Microsoft Excel
- High degree of competency with Google Analytics
- Expert data visualization and findings communication to business owners
- Experience with Tableau and additional analytics packages is a bonus