Analytics Specialist Job Description
Analytics Specialist Duties & Responsibilities
To write an effective analytics specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included analytics specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Analytics Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Analytics Specialist
List any licenses or certifications required by the position: ITIL, DMP, CISSP, BI, GAIQ, CISA, CPA, CIA, APICS, CIP
Education for Analytics Specialist
Typically a job would require a certain level of education.
Employers hiring for the analytics specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Computer Science, Engineering, Mathematics, Business, Economics, Education, Finance, Science, Marketing
Skills for Analytics Specialist
Desired skills for analytics specialist include:
Desired experience for analytics specialist includes:
Analytics Specialist Examples
Analytics Specialist Job Description
- Forecast and target set modeling
- Analyze data and provide value-based insight into prospect and client behaviour, including recommendations for improvement
- Test and provide quality assurance feedback to the various development teams
- Generate and provide reports and dashboards with insights that drive changes in the business
- Develop automation process for repeated analysis
- Stay abreast of web analytics trends and best practices
- Connects Data Analytics findings to create recommendations and insights that enable and improve business decisions and Marketing performance & Marketing Created Revenue
- Ongoing implementation and evolution of digital campaign analysis, providing insights and learnings for optimization and reporting
- Participate in Planning Round and budget preparations, collaborate with Remarketing Management and Controlling to establish current and forecast future headcount requirements
- Track and report on KPI’s as they pertain to various business initiatives, including daily operations and digital enhancements
- Knowledge of data handling – preferred experience in data intensive companies
- Understanding the trends and future data-driven marketing capabilities
- 3-5 years of Database querying experience
- Solid understanding and passion for interactive marketing channels (search, online media, website development, ) and direct marketing principles
- Office SharePoint Portal Server
- Cubes - Tabular, OLAP
Analytics Specialist Job Description
- Support the mobilization of new clients, including various start-up tasks and configuring proprietary software tools
- Prepare analysis and provide reporting and guidance in areas such as Service Provider performance indicators, review data inputs for accuracy, log and manage issues, and facilitate approvals for contract changes and deliverables
- Connect with the business users and identify opportunities to drive business value via analytics
- Drive consistency in the delivery of data science projects/solution, and ensure that projects drive through to production and realize value
- Attract, coach and mentor analysts, leading by example through acting as an individual contributor
- Manage the development and distribution of the various marketing/campaign scorecards (some weekly monthly) to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns
- Help the marketing team set metric-driven objectives for a given digital marketing initiatives
- Assist the Marketing Team in special projects, reports and presentations on an ongoing and as-needed basis
- Interest or experience in website and application measurement tools, email marketing measurement tools, data aggregation/data warehouse, A/B testing/multivariate testing, social media measuring tools
- Build and disseminate weekly reports showcasing ecommerce and digital performance
- 1 to 2 years in a related field
- Must have working proficiency with JavaScript, HTML, CSS and Excel
- Previous Data, Analytics and/or Optimization background preferred
- 0 to 3 years of digital analytics experience
- Working knowledge tag managers/tag management
- Solid data integrity and accuracy competencies
Analytics Specialist Job Description
- Support the business in data needs
- Based on data, develop recommendations regarding digital initiatives
- Key Performance Measures include reporting accuracy, reporting timeliness, demonstrating sound interpretation of data for business decision making, and marketing channel(s) ROI
- Engage with internal and external key stakeholder to brainstorm, test and develop custom analytics that optimally leverage internal and external data assets to address and/or exceeds business objectives and requirements
- Acquires structured and unstructured data and prepares it for analysis
- Coordinate key metrics and provides analysis and insights comprehensive reporting and dashboards
- Track SEO metrics (traffic trends, bounce rate, time on site)
- Knowledge of Target A/B testing
- Utilize data from remote monitoring systems to characterize product performance
- Monitor identified trends in compliance with established practices
- BA/BS required in computer science, statistics, economics, or other math/science related field
- Clear communication skills to liase between developers and business users
- Hands on experience with Adobe Analytics, Google Analytics, Coremetrics, or comparable analytical application
- Ability to integrate multiple report sources to create a single view
- BA/BS in Business Management, systems management or online marketing
- Minimum one year of consulting and/or specific domain expertise
Analytics Specialist Job Description
- Effectively summarize data for presentation to colleagues
- Coordinate with Technical Support Specialists to confirm case details
- Partner with regional Technical Support managers to investigate potential issues at accounts
- Partner with investigation, commercial, and quality teams to provide data as needed
- Develop custom data visualizations to assist Technical Support teams
- Analyze and summarize historical product performance data
- Update and upload information into databases on a regular basis
- Provide feedback on new software tools for future improvements
- Duties as required, including non-management functions, sorting and distributing post received and paying in of incoming cheques, following up and resolving queries arising from post received
- Other day to day requirements in respect of facilities and infrastructure for the Jersey office
- Related experience in business process reengineering, business process outsourcing, financial services/analysis, and/or data analysis while working in a global environment is preferred
- Master’s degree in Engineering/Technology
- 3+ years using digital reporting tools such as Adobe Analytics, Google Analytics and ComScore, in addition to expertise with mobile (IOS, Android, Windows, ) and social media (Twitter Analytics, Facebook Insights, YouTube Content Management, ) measurement platforms
- Bachelor's Degree in Marketing, Business, Finance or IT
- Should have primary skills of developing Webi Reports, DeskI reports or Crystal Reports
- Build a Web analytics infrastructure for the design, interpretation, and delivery of comprehensive reports on Web site performance and engagement metrics
Analytics Specialist Job Description
- Maintain documentation of existing implementation
- Analytical support for all internal and external research and insights requests
- Maintain and monitor existing research data
- Design, define, automate and innovate reporting and data visualization projects
- Data extraction, manipulation and handling
- Work with the analytics team in various initiatives including channel optimization, analyzing customer segmentation strategies, competitiveness, competitor performance, granular internal/external data and industry reports to determine short and long term strategies
- Design complete procedures for developing shape files from concept to QA to final presentment for all new datasets to be used in building and developing a robust location intelligent warehouse
- Work closely with senior management on key analytic strategies
- Demonstrate competency in coaching and mentoring Jr
- Trend-metrics & trend-chart reports
- Bachelor’s degree in marketing, public relations, communications or relevant fields
- Demonstrated experience in an advertising, marketing and communications, and/or a public relations firm or related industry
- Undergraduate degree in Analytics, Applied Mathematics, Economics, Statistics or related analytical field of study or equivalent combination of training and experience
- To co-ordinate all Web and Digital Analytics and reporting for Barclaycard Digital & Design Office performance and functional reporting requirements
- Knowledge and application of Microsoft Office
- Ability to work independently coordinate with cross functional teams