Content Strategy Manager Resume Samples
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Content Strategy Manager Resume Samples
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CS
C Stamm
Carroll
Stamm
90936 Kuphal Ridge
Dallas
TX
+1 (555) 844 4921
90936 Kuphal Ridge
Dallas
TX
Phone
p
+1 (555) 844 4921
Experience
Experience
New York, NY
Content Strategy Manager
New York, NY
Lehner, Beahan and Kunze
New York, NY
Content Strategy Manager
- Develop and manage customized content solutions and social calendar that works in concert with an overall editorial calendar to achieve the brand goals
- Provide regular performance feedback, check-ins and reviews for people who report to you
- Manage the professional growth and development of each individual on your team
- Develop, improve and ensure achievement of strategic monthly and quarterly goals
- Work with our Corporate Communications team and industry analysts/ market influencers to develop positive perception in the influencer community
- Improve self-service success through the identification and coordination of content improvement opportunities
- Work closely with the Programming Manager to determine which content to feature and how content is curated, packaged, and presented on the site
Philadelphia, PA
Digital Content Strategy Manager
Philadelphia, PA
Jast Inc
Philadelphia, PA
Digital Content Strategy Manager
- Working knowledge of websites and digital analysis
- Establish best practices for digital content
- Create short- and long-term calendar to curate content and identify relevant trends and approaches to engagement
- Respond to breaking news and develop an effective engagement process
- Manage regular cadence of reporting – both qualitative and quantitative
- Day-to-day community management of the priority social channels
- Support the strategic development of social media programs at scale that engage current and new customers
present
San Francisco, CA
Senior Digital Marketing & Content Strategy Manager
San Francisco, CA
Robel, Kunze and Blanda
present
San Francisco, CA
Senior Digital Marketing & Content Strategy Manager
present
- Create an educational content framework and promotional calendar – Plan includes pre-, during and post-event
- Develop strategic partnerships and co-marketing opportunities with associations, publications and partners
- Drive event content strategy to align with messaging + develop a 12-month international marketing plan
- Manage our robust portfolio of research, thought leadership and other forms of market data
- Set the content calendar and project manage the creation of new educational content
- Assist with the production and promotion of LiveWorx podcast series
- Work with cross-functional teams (corporate marketing, social media, sales, public relations, etc.)
Education
Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
West Virginia University
Bachelor’s Degree in Communications
Skills
Skills
- Passionate and knowledgeable about influencer marketing and social media
- Collaborate cross functionally and across therapeutic areas to ensure effective implementation and understanding of available content options; and
- Ability to work collaboratively within a team environment, places high value on open communication, authenticity and transparency
- Comfort and familiarity with a fast-paced news environment; and strong project management skills
- Manage time, deliverables, and stakeholder communications effectively to ensure achievement of KPIs
- Ability to recognize and adopt new tools and technologies
- Identify the customer segment opportunities that best suit brand objectives and enhance customer interactions through robust analysis
- 3-5 years' experience in public relations and social media
- Understanding of social media metrics and analytics
- Grow customer engagement via tailored content journeys, and in a way that integrates overall customer activity
15 Content Strategy Manager resume templates
Read our complete resume writing guides
1
Content Strategy Manager Resume Examples & Samples
- Manage individual content strategists and collaborate with other content strategy managers and leads to create a shared, actionable vision for the content strategy team at Facebook
- Provide regular performance feedback, check-ins and reviews for people who report to you
- Coach team members to increase their impact, develop their strengths and grow their careers
- Provide content strategy for complex features for the global Facebook audience
- Help shape and evangelize Facebook content standards
- Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly
- Share your own work and give feedback to teammates in a variety of settings
- Promote content strategy at Facebook and in the broader design and content communities
2
Events Content Strategy Manager Resume Examples & Samples
- An excellent communicator with strong leadership and interpersonal skills; commitment to each event’s goals and messages; vision to understand connection among all event vehicles; and very high attention to quality
- Demonstrated project management skills with ability to prioritize work and deliver on the initiatives you champion in various states of completion
- Demonstrated experience developing and executing integrated marketing and communication strategies and plans
- Proven track record driving complex communications plans that involve numerous workstreams, contributors, and review/approval levels
- Solid understanding of event marketing and tactics
- Ability to understand specific audiences’ communications and vehicle needs
- Experience preparing content for email, social media, web, and hard copy communications
- Strong analytical background with experience in developing reports and making data driven decisions and recommendations for new opportunities
- Strong attention to detail while being able to understand the big picture
- Bachelor’s degree in marketing, communications, or a business related field
- Minimum of 5 years of relevant experience in communications and project management
- PC proficient in MS Office (Word, Excel, PowerPoint)
- Be a self-starter and cultivate collaboration across businesses and departments
- Be flexible and embrace change
3
International Content Strategy Manager Resume Examples & Samples
- Act as a key member of the US and priority markets creative teams
- Work collaboratively with TV and digital teams to create the most compelling educational and entertaining content for all priority market local digital platforms
- Liaise with TV production team to ensure digital content plans mesh with TV production rundowns
- Undertake content audit/ inventory and analysis for international content
- Define content vision and communicate multi-platform roadmap
- Create project plan for off-season and in-season development and execution
- Strategically shape a positive and engaging experience for fans and potential fans
- Understand the NFL landscape both domestically and Internationallyto create relevant content for the target fanbase – casual / non-fans of the NFL in the priority markets
- Understand the social landscape domestically and globally to help create / distribute the most potentially engaging content
- Select, prioritize, edit and post content of all types (text, video, photo, audio, etc.), always with the thought about what works best for goals of educating and entertaining an Int’laudience
- Uncover and source local content, platforms or individuals with relevancy to drive the NFL’s Int’l brand
- Monitor and track trends in consumption with NFL Digital Media analytics group to help make decisions on what content is resonating with users
- Work with photo editors to create eye-catching content displays that drive traffic to our digital media platforms
- Ensure that all content is grammatically correct and factually accurate and that writing style is consistent with NFL Digital Media’s editorial policies
- 2-4 years editorial experience, preferably in online medium and in the sports industry
- Detail oriented individual who executes for success
- Highly analytical person who gets excited by the power of data and makes decisions and influences others based on empirical evidence
- Must be willing and able to work nights and weekends around the NFL schedule
- Bachelor's degree in journalism or related field preferred
- Experience in page layout and design preferred
- Strong organizational and prioritization skills
- Proven NFL knowledge that lends itself to sound news judgment
4
Content Strategy Manager Resume Examples & Samples
- Develop/Manage product & thought leadership content marketing strategic plans for Time Warner Cable Business Class Enterprise, Carrier and NaviSite product and services portfolio to support the driving of opportunities, sales, awareness, positive positioning and promotions
- Monitor marketplace and competitive activities for identifying and developing content that appropriately positions and differentiates the business
- Work closely with other Marketing team members to contribute relevant and impactful content and messaging strategies and materials to online, off-line, live events and other sales and lead generation initiatives
- Work closely with sales teams to provide sales enablement content and materials designed to provide the teams with the required elements to drive sales success
- Work with internal teams/external writers to develop, and manage library of blogs, whitepapers, web site content, thought leadership presentations on current industry topics, videos, and other content types
- Work with our Corporate Communications team and industry analysts/ market influencers to develop positive perception in the influencer community
- Develop viral programs and web marketing programs, blogs etc to spread product information to the target audience
- 7-10 years of hands-on marketing experience in related communications or high technology area
- Strong communication skills, including writing and presentation skills, and the ability to articulate complex concepts into easy to understand messaging
- Experience working with and managing external marketing/pr agencies working on multiple, complex projects
- Familiarity with quantitative and qualitative research and basic analysis. Ability to identify pertinent market and business insight information from general or generic information
- Ability to effectively prioritize and manage multiple projects, coordinate cross functional teams and meet aggressive goals and manage to a defined budget
- Familiarity with social media and marketing tools as a way to effectively communicate product messages and capabilities
- Results driven, high energy, with a strong work ethic; Strategic thinker but detailed oriented implementer with a passion for success flexible to wear multiple hats
- Travel Required: 40-45%
5
Content Strategy Manager Resume Examples & Samples
- Analyze viewership and industry data to determine viewing trends, patterns, and unmet needs of target audience
- Guide the Content Acquisition team on content selection and help the team develop clear strategies around launching new content verticals
- Work closely with the Programming Manager to determine which content to feature and how content is curated, packaged, and presented on the site
- Monitor best practices for content, audience, and new product features and communicating them to internal stakeholders
- Maintain a deep knowledge of the content available and act as central point of contact for content team with internal constituencies, in particular Marketing, Product, Ad Sales, and Business Development
- Support the SVP of Programming on special projects related to content acquisition, programming and new business development
- 3-5+ years experience in digital media, ideally for streaming video services in content programming and/or content licensing
- Experience analyzing user data with the ability to synergize multiple data inputs in order to develop opinions and recommendations
- Experience working cross-functionally, ideally with Product, Ad Sales, and Marketing groups
- Understanding of and/or passion for Asian Dramas preferred
6
Content Strategy Manager Resume Examples & Samples
- Lead a team of online content editors to create and maintain effective self-service customer experiences
- Drive increased awareness of self-service content through effective curation and amplification of high impact content
- Improve self-service success through the identification and coordination of content improvement opportunities
- Develop, improve and ensure achievement of strategic monthly and quarterly goals
- Build strong relationships with internal stakeholders across the organization as well as provide a point of contact for leadership
- Monitor the reach and effectiveness of self-service content through quantitative and qualitative metrics analysis
- Communicate team goals, accomplishments and successes to internal partners and senior leadership
- Coordinate the prioritization and completion of content escalations and requests
- Promote healthy content creation and evolution practices throughout the organization by acting as an evangelist for the Knowledge Centered Support (KCS) program
- Manage the professional growth and development of each individual on your team
- BA/BS degree in a technical or business-oriented field or equivalent practical experience. MBA preferred
- Minimum 5+ years experience in customer support project development or management
- 3-5 years of experience managing and developing other individuals
- Exceptional written and verbal communication skills in English - other languages a plus
- Ability to articulate and simplify complex customer scenarios
- Experience working in a fast-paced environment with tight deadlines and strong ability to work on multiple projects with competing priorities
- Ability to work in a team and independently
- Experience with web analytics applications (Google Analytics) and proven analytical ability
- Proficient in Microsoft Office (Excel, Word, PowerPoint) and social platforms (Twitter, Facebook, G+, YouTube, etc.)
- Ability to learn new content management systems and web publishing tools
- Experience with the Knowledge Centered Support (KCS) methodology and practices
7
Content Strategy Manager Resume Examples & Samples
- 7 or more years experience in content strategy or related fields
- At least 3 years of direct management experience
- Deep knowledge of social and mobile experiences preferred
- Enterprise or business product experience also a plus
- On your resume, please include a link to samples of your work that show a breadth of experience developing content strategies and executing elements of those strategies. You may wish to show us workflows, content templates, style guides or standards you’ve defined. Please also include examples of hands-on work you’ve done writing or editing content for user interfaces, microcopy, user education, emails, or other product communications
8
Content Strategy Manager Resume Examples & Samples
- Knowledge of social and mobile experiences
- Enterprise or business product experience
- On your resume, please include a link to samples of your work that show experience developing content strategies and executing elements of those strategies. You may show us workflows, content templates, style guides or standards you’ve defined. Please also include examples of hands-on work you’ve done writing or editing content for user interfaces, microcopy, user education, emails, or other product communications
9
Digital Content Strategy Manager Resume Examples & Samples
- Identify the customer segment opportunities that best suit brand objectives and enhance customer interactions through robust analysis
- Define and deliver the digital content plan across brands
- Create, re-purpose and tag content effectively within required timeframes
- Grow customer engagement via tailored content journeys, and in a way that integrates overall customer activity
- Collaborate cross functionally and across therapeutic areas to ensure effective implementation and understanding of available content options; and
- Manage time, deliverables, and stakeholder communications effectively to ensure achievement of KPIs
- Bachelor’s degree (preferably in science(s) and/or Marketing)
- Pharmaceutical Marketing and/or Sales experience (highly desirable)
- Strong project management and administration skills with an eye for detail
- Experience in digital and multi-channel marketing
- Working knowledge of websites and digital analysis
- Content marketing skills with experience in the Australian healthcare market
- Strong communication and relationship building skills; and
- Proven experience working with content and digital agencies
10
Content Strategy Manager, A&M Insight Center Resume Examples & Samples
- Create overall content strategy that supports short and long-term objectives and includes tactics and objectives
- Responsible for the writing and quality assurance of all content deliverables
- Liaise with content contributors/writers and ensure appropriate cadence for deliverables and milestones
- Proactively identify key opportunities to create content and/or take advantage of market opportunities and topics
- Support firm practitioners with market ready content and thought leadership that can be used with their clients and support client presentations
- Implement firm-wide communication regimen to increase awareness of thought leadership and content and how it can provide value to firm practitioners and their clients
- Develop annual/quarterly content/topic priorities and associated content calendar
- Oversee development of repeatable process, templates and related tools to support the successful development of finished content on an ongoing basis
- Implement and work with marketing to develop distribution strategies for content distribution
- Work with marketing to create professional publications and communications in addition to leveraging existing, firm-wide events, communications and distribution channels
- Manage overall project plans and timelines for all content projects to ensure timely development and deadlines are achieved
- Manage and conduct ongoing status and progress calls for projects with cross-team contributors
- Proactively communicate project timelines, requirements, individual responsibilities and risks with all project contributors and stakeholders
- Other responsibilities as needed
- 5+ years creating, and/or responsible for the development and publication of thought leadership/market facing content
- Proven track record and passion for written communication
- Ability to take initiative and lead without a formally defined structure or direction
- Experienced project manager with the proven ability to organize multiple people to contribute content and other project components in a timely manner
- Ability to present research topics and their meaningful relationship to market activities and opportunities
- Experience using social media and other digital outlets to support content distribution strategies
- Highly detail oriented and ability to ensure quality assurance of content
- Ability to interact with firm leadership
- Bachelor’s degree in writing, communication, media or related area
- Motivated by constant learning and desire to build something meaningful
- Entrepreneurial problem solver with ability to manage cross-team initiatives
- General Skills
- Excellent written and oral communications skills
- Experienced in the development of graphics and infographics in support of written content or to communicate content
- Project management and/or leadership experience
- Extensive experience with Microsoft Excel, PowerPoint and other MS Office applications
- Experience with publishing software such as Adobe or other content creation software is a plus
11
Content Strategy Manager Resume Examples & Samples
- Manage individual content strategists, production team members and content writers
- Collaborate with other content strategy managers and leads to create a shared, actionable vision for the content strategy team at Facebook
- Develop and maintain information architecture across several people-facing online properties
- Optimizing existing online experiences for discoverability, and content quality
- Develop repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly
- 7+ years of experience in content strategy for online properties and/or products
- 3+ years of direct management experience
- Experience working in or managing global content management systems and content production environments. :Ability to develop analytics engines, surveys, and other feedback mechanisms and use the intel generated to inform decisions about user experience and features
- Understanding of how company portals are intended to be online self-service mechanisms to help people manage their benefits and employment
- Understanding of how localization, customization and personalization can enhance a users’ experience on a self-service portal(s)
- Understanding of how social and collaborative features can be utilized in online self-service experiences
12
Social & Content Strategy Manager Resume Examples & Samples
- Monitor evolving market conditions, consumer preferences, emerging technologies and platforms, and relevant digital trends to enhance social and content capabilities
- Grow partnerships with 3rd party media companies, creative agencies, and social media and content thought leaders to help grow an integrated social and content footprint for the brand
- Serve as subject matter expert and social media evangelist to internal stakeholders, providing strategic social media expertise to integrate social media best practices within their consumer-facing processes and digital programs
- Contribute to integration of content across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
- 7-8 years of digital experience within corporate, PR/communications, marketing; ideally two years focused specifically on social media or content strategy
- Experience within the insurance and/or financial services industry is a plus
- Social Media experience within a F500 company a plus
- A proven track record of leveraging social and content across mainstream and emerging technologies to achieve measurable business results
- Consumer-centric predisposition and demonstrated ability to strategically use social media as a tool to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth
- Proven expertise in communications and story-telling, with an ability to teach and champion the use of social media and content best practices within the organization
- Demonstrate a collaborative approach to achieving business results and working across internal teams
- Ability to work within a fast paced environment with little direction
- Advanced organization and project/program management skills
- Advanced negotiation and interpersonal skills
- Intermediate experience using Microsoft suite
- Bachelor’s degree required: Marketing, Journalism or Communications concentration preferred
13
Digital Content Strategy Manager Resume Examples & Samples
- Build and own the global social media content calendar for all of RSA’s corporate social media channels for ongoing activations and coordinate with influencer, brand, experiential, and other key stakeholders to ensure programmatic content is organized
- Create short- and long-term calendar to curate content and identify relevant trends and approaches to engagement
- Support the strategic development of social media programs at scale that engage current and new customers
- Maintain the tone/voice across social channels; translate the brand voice into the digital space
- Day-to-day community management of the priority social channels
- Collaborate with business partners to organize, plan and drive social media-first projects
- Write and post assets and copy across all social media channels
- Identify community insights and spot trends to inform content strategy and actionable recommendations; engage in active listening
- Manage regular cadence of reporting – both qualitative and quantitative
- Support the security community through community-oriented initiatives and activities
- Participate in security community events
- Respond to breaking news and develop an effective engagement process
- Establish best practices for digital content
- Bachelor's degree, preferably in English, communications, marketing, journalism, business or comparable discipline. Clear, strong, precise writing skills
- 3-5 years' experience in public relations and social media
- Experience with paid social media or media buying preferred but not mandatory
- Understanding of social media metrics and analytics
- Ability to recognize and adopt new tools and technologies
- Passionate and knowledgeable about influencer marketing and social media
- Ability to work collaboratively within a team environment, places high value on open communication, authenticity and transparency
- Track record of delivering and implementing a social media strategy
- Comfort and familiarity with a fast-paced news environment; and strong project management skills
- Not afraid to jump into untested waters
- Uncompromising ethics and integrity
- Sense of humor, self-starter and can-do attitude
- Travel of approximately 25% anticipated
14
Content Strategy Manager Resume Examples & Samples
- Develop and communicate successful content strategies related to content acquisition and distribution
- Build relationships and effectively negotiate cable network carriage agreements and digital rights agreements with content providers
- Proactively identify areas of growth and ways to leverage content assets across the VZ platform to drive audience engagement and growth
- Drive implementation of content strategies and content acquisition deals by working with Verizon business leads, product, operational and marketing teams
- Evaluate new, emerging and established digital platform content offerings
- Acquire digital platform content, including the development and negotiation of creative business models
- Evaluate and aggregate video programming, channels and brands from a variety of sources
- Research and analyze the external environment to understand market dynamics, trends, size, segmentation, customer needs, applicable and emerging content areas, and the competitive landscape
- Develop and maintain good relationships with content partners and the industry at large, representing the company in a manner that builds trade quality and promotes the company’s reputation as an industry leader
- Anticipate risks and drive risk management with cross-functional team
- Strong understanding of how entertainment content delivery and the content distribution ecosystem are evolving and the complexities involved in multi-platform content acquisition deals
15
Content Strategy Manager Resume Examples & Samples
- This person will lead a team responsible for a broad range of strategic, multiplatform content focused initiatives covering both new and established VZ O&O product lines and also across VZ’s new media platforms (AOL)
- Identify and source new content opportunities across VZ’s O&O platforms/products and successfully develop content strategies for each
- Develop and maintain strong relationships for the team across all VZ product leads and be the team go-to for all related VZ O&O product roadmaps/enhancements and new key product launches
- Primary contact for distribution partnerships, helping to bring our content to new platforms
- Knowledge of digital video landscape, including solid understanding of digital video distribution, digital influencers and major content creators/providers as well as competitive landscape including new, emerging and established digital platform content offerings
16
Senior Digital Marketing & Content Strategy Manager Resume Examples & Samples
- Set the global direction of our lead generation efforts, including digital assets
- Drive event content strategy to align with messaging + develop a 12-month international marketing plan
- Create an educational content framework and promotional calendar – Plan includes pre-, during and post-event
- Manage our robust portfolio of research, thought leadership and other forms of market data
- Set the content calendar and project manage the creation of new educational content
- Prioritize and rebrand relevant industry topics for effective content
- Ensure that all content / promotional offerings deliver value to the attendee in a variety of digital formats
- Confidently present event content plans in front of PTC Executives
- Build and execute ecommerce campaigns from start to finish, including demand generation, web, SEO/SEM
- Curate the LiveWorx database to continuously increase the size, globally and by job function
- Assist with the production and promotion of LiveWorx podcast series
- Ensures consistency of message in all finalized external facing content
- Work with cross-functional teams (corporate marketing, social media, sales, public relations, etc.)
- Assembly, forecast and budget creation for all speaker & international LiveWorx marketing
- Track, measure and report results on all digital marketing campaigns
- Develop strategic partnerships and co-marketing opportunities with associations, publications and partners
- Proactively research target markets, agenda topics and competitive events
- 5+ years experience in marketing; developing B2B content, ecommerce and audience segmentation
- Bachelor’s degree in business, computer science, marketing or related field
- Ability to identify / manage complex target audiences
- Solid background in strategic marketing campaigns with a strong understand in marketing technologies
- Experience with relevant platforms such as Google Analytics, CMS, email marketing and social platforms
- Ability to deal effectively with all levels of management and people across the company / around the world
- Strong analytical and project management skills
- High-tech company experience preferred
- Proven record of managing and executing marketing programs that drive customer acquisition & retention
- Well organized, detail-oriented and able to lead multiple projects at the same time
- Demonstrated ability to self-start as well as work as part of a team
17
Product Content Strategy Manager Resume Examples & Samples
- Manage content strategists across multiple product areas
- Review the team’s work and be accountable for content quality
- Help the team influence strategic decisions in their product areas
- Provide regular, actionable performance feedback and reviews
- Mentor and coach team members to set concrete goals and develop their strengths
- Balance managing with hands-on content strategy work and set an example that helps elevate the practice
- Define the content strategy for a product area and work with other leads and cross-functional partners to drive consensus across teams
- Promote content strategy throughout the company and within the broader design and content communities
- Help shape the strategic vision and goals for the entire content strategy team
- Develop processes and templates to help content strategists work more efficiently and trainings or workshops to enhance their skills
- Work with other content strategy leads and managers on team-wide initiatives, like recruiting and developing content standards
18
Content Strategy Manager, Lnvn Resume Examples & Samples
- Manage online advertising campaigns execution across all platforms, especially YouTube
- Support current roster of Partners; Outreach to new business opportunities
- Liaise with clients and multiple internal departments
- Help create compelling and strategic advertising plans to meet stakeholder’s goals
- Plan and execute campaigns through various online marketing channels to drive brand awareness & lead generation
- Must be an active participant in the Social Media Sphere. Should understand YouTube, Facebook, Pinterest, Twitter, blog, Instagram, Google plus, Myspace, Flickr, Wordpress etc
- Working & developing content on daily basis for social media site Facebook, Twitter, YouTube, Google (Blogs, info graphics, etc.)
- Develop a strategy and implement a proactive process for getting social engagement
- Use Social Media Analytic tools to understand the impact of content marketing in customer engagement and change plans accordingly
- Conduct reporting and data analysis to analyze partner performance, identify potential opportunities and provide key requirements to technical teams to establish relevant partner tracking mechanisms
- Develop and build upon existing systems of rights administration and client relationship management
- Create and implement data driven content and program strategy recommendations
- Analyze and synthesize actionable insights about fans to create profiles that improve overall marketing and sales efforts
- Assist with the creation of thorough and insightful client-facing reports that highlight successes and opportunities for improvement
- BA degree in Music or closely related field
- Requires 3-5 years’ overall experience in the music/film/television industries, with 3+ years of relationship management with a media/technology focus
- Strong engagement skills with the ability to develop relationships, and maximize existing partner channels
- Passion for music and interest in the music industry
- Strong communication, organizational, and critical thinking skills
- Excellent attention to detail and ability to write effective and relevant advertising copy
- Ability to collaborate on projects and be a part of a team
- Comfortable with learning third-party digital advertising tools
- Familiarity with Excel, Google Docs, HTML, CSS, Javascript, Photoshop, InDesign
19
Content Strategy Manager Resume Examples & Samples
- Manage production of SEO-rich content, editing, blogging, content strategy, branding, and positioning
- Map out content solutions to support and extend both short and long-term marketing initiatives
- Generate clear and valuable high-impact educational content program to increase Emerson presence and thought leadership and extend its reach and brand awareness across the Web
- Develop and manage customized content solutions and social calendar that works in concert with an overall editorial calendar to achieve the brand goals
- Integrate current and ongoing marketing campaigns into overall content solutions framework including blogs, webinars, white papers, best practices, customer success stories, case studies, corporate website, press releases, collateral and sales enablement materials
- Promote and distribute content to optimize visibility and achieve desired goals
- Evaluate and optimize content performance through regular analytics review
- Spearhead relationships with external organization to develop content solutions
- Solid understanding of a variety of digital marketing disciplines including search engine optimization and marketing, digital communication approaches, B2B digital strategies, and email/permission marketing
- Proficient in Microsoft Office applications with specific expertise in PowerPoint, Excel, and Word
- Experience working within a global organization, preferably within a large corporate environment
- Excellent oral communication, presentation and interpersonal skills, including excellent ability to write, edit and proofread content for different audiences
- Ability to effectively interact with all levels of the organization to meet milestones
- Ability to self-manage workload, develop timelines and prioritize the workload of others
- Strong strategic/analytical thinker, as well as communication and management skills required
- Expert in developing and distributing content for optimal digital exposure and impact
- Well-organized, detail-oriented, able to multi-task, and flexible
- Superior writing and verbal communication skills, with proven experience in the creation of compelling messages for different target demographics
- Excellent project management skills; high level of organization, accuracy and attention to detail
- 5+ years of B2B digital content marketing experience
- Experience in working external vendors is a plus
20
Content Strategy Manager Resume Examples & Samples
- Establish cross-functional team effort to deliver goals ranging from content optimization to inventing new communication channels
- Provide guidance, program management, and motivation for the team to successfully manage change and to achieve deliverable goals
- Create the vision, mission strategies, and operating procedures of the organization with the focus on reducing customer effort
- Be actively involved in the employee recruiting, interviewing, and hiring process for departmental needs, and mentor team members in addition to junior supervisors or managers
- Use superior communication and leadership skills to evangelize content standards that reflect the voice of Amazon
- BASIC QUALIFICATIONS
- Bachelor’s degree with 7+ years professional experience in related field
- Proven ability to develop successful content strategies aimed at decreasing customer effort or improving internal productivity
- Record track of managing large, global, and cross-functional initiatives influencing directly or in-directly
- Must be comfortable presenting ideas to senior level stakeholders, receptive of feedback and quick to apply changes
- Must be comfortable in fast-paced, deadline-driven environment and able to manage multiple priorities well
- Superior written, verbal, and visual communication skills
- Strong knowledge of change management techniques
- Knowledge of Kaizen, six sigma, lean, or other data-driven approaches to eliminating defects or decreasing waste
- Very good understanding of content technology including markup language experience, structured authoring tool experience, and Component Content Management System (CCMS) experience
- Demonstrated ability to use hard data and metrics to back up assumptions and evaluate outcomes
- Extra Credit
- People management experience or leadership of a significant documentation team transformation
- Information Architecture experience
21
Content Strategy Manager, Ibtm Portfolio Resume Examples & Samples
- Positive brand recognition and consistency across chosen published channels
- An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.)
- Website and social media traffic growth
- Event visitor growth
- Conversion metrics definition and growth
- Social media positive sentiment metrics
- Customer feedback and survey data
- Increases in key search engine keyword rankings
- Clearly defining content distribution during particular stages of event calendars