Retail Brand Manager Resume Samples

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BL
B Larkin
Brock
Larkin
679 Deron Throughway
Dallas
TX
+1 (555) 163 8060
679 Deron Throughway
Dallas
TX
Phone
p +1 (555) 163 8060
Experience Experience
Los Angeles, CA
Retail Brand Manager
Los Angeles, CA
Stark and Sons
Los Angeles, CA
Retail Brand Manager
  • Primarily responsible for food service at an assigned retail food location
  • Assist FSD in establishing & maintaining systems and procedures for the ordering, receiving, storing, preparing and serving of food & related products, as well as menu planning & development
  • Directly supervisetwo or more employees with responsibility for hiring, coaching, performance management and reviews
  • Assist in location forecast and accounting
  • Conduct period inventory
  • Maintain records to comply with Aramark, government and accrediting agency standards
  • Coordinate activities with other internal departments and participates in management team meetings
Detroit, MI
Converse Western Europe Retail Brand Senior Manager
Detroit, MI
McKenzie and Sons
Detroit, MI
Converse Western Europe Retail Brand Senior Manager
  • Own all aspects of branded account retail copy
  • Leverage ideas and assets/sharing from regional key accounts to ensure best practices
  • Drive the Wholesale key account Retail Brand strategy, long term and Seasonal
  • Add innovation and future thinking to the retail environment
  • Own and drive aseasonal activation strategy and plan
  • Compile Integrated Quarterly Retail Brand recaps
  • Prepare and communicate staff product knowledge materials and training guidelines
present
San Francisco, CA
Converse Western Europe Retail Brand Senior Manager fl
San Francisco, CA
Oberbrunner-Reynolds
present
San Francisco, CA
Converse Western Europe Retail Brand Senior Manager fl
present
  • Development of Retail Window, floor, wall briefs and creative development in line with brand and retail initiatives
  • Align on select seasonal stories and 365 Stories with Brand Management team
  • Lead retail agencies management
  • Development and communication of seasonal in-store Marketing plans and communication to key account partners
  • Cross functional management (Merch, Sales, Brand Design, Brand Comm, Retail Brand Design, Marketing functions)
  • Responsible for development of retail seasonal Marketing Calendars alongside Brand, Merchandising, and Product with direct focus via the concept map
  • Development and execution of the brand at point of sale
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
The George Washington University
Bachelor’s Degree in Business
Skills Skills
  • Ability to maneuver in constantly changing environment
  • Industry: ideally in apparel/shoes/fashion/sporting goods or FMCG
  • Ability to operate cross-functionally and understanding of external business drivers
  • Excellent analytical skills, managing large data quantities from multiple sources
  • Ability to think and act strategically and develop operational plans
  • Excellent communication skills for influencing others
  • Business fluency in English (written and spoken)
  • Experience in Project Management
  • Thorough understanding of the complexity, interactions and dynamics within an international company
  • Excellent knowledge of Excel and PowerPoint; practical experience with Retail Management Systems (SAP-BW, BI solutions, MicroStrategy) and entire cost controlling relevant system landscape (e.g. SAP PEU/FICO)
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10 Retail Brand Manager resume templates

1

Senior Manager Brand Finance Global Retail Concepts Resume Examples & Samples

  • Partner with the Global Retail Concepts team and support the management in their daily decision-making and target achievement process with the underlying goal to drive growth and profitability for the brand
  • Enable fact-based decision-making by creating transparency on key performance indicators from retail format and concept strategy definition to the respective implementation (incl. demand planning & fulfillment)
  • Leadmedium to large sized projects related to Global Retail Concepts, implement findings and ensure sustainability of achievements. Participate in (international) project teams on demand
  • Support implementation of strategic group initiatives within Brand & Sales Finance
  • Develop and implement adequate communication packages to present derived results, recommendations and solutions
  • Create new and improved working methods for entire processes and systems in order to present a fair and reliable overall finance picture
  • Design, develop and implement state-of-the-art analytic tools that support the tracking of new concepts and retail formats in project- and pilot phase
  • Ensure end-to-end financial transparency regarding the existing supply chain model for fixtures and fittings by developing and implementing a relevant set of KPI’s especially in the area of Inventory- and Cash Flow Management
  • Develop new processes, standards or operational plans and deliver results with direct impact on the department and overall targets
  • Significantlycontribute to the achievement of the department strategy
  • Identify significant improvement potential through variance analysis, derive solutions and facilitate related decisions
  • Manage & execute – in close collaboration with Sales Finance - standardized reporting and ad hoc analysis within the area of Global Retail Concepts (e.g. new pilot store openings, sourcing of fixtures and fittings, KPI-tracking, store P&L etc.)
  • Manage cost centers / internal orders and support cost center managers in all financial tasks (e.g. budgeting/forecasting/actual-tracking (OOH, MWB and CAPEX), investment and recruitment requests, cost recharges, etc.)
  • Drive consistency in terms of cost center management across all business partners within your area of responsibility
  • Provide comprehensive expertise for assigned functional areas/systems and processes towards team and business partners
  • Ensure smooth operation of the business by taking on ownership for related actions
  • Comprehensive business understanding of processes and structure
  • High degree of customer orientation
  • Ability to maneuver in constantly changing environment
  • Ability to operate cross-functionally and understanding of external business drivers
  • Thorough understanding of the complexity, interactions and dynamics within an international company
  • Experience in Project Management
  • Excellent communication skills for influencing others
  • Business fluency in English (written and spoken)
  • Ability to think and act strategically and develop operational plans
  • Excellent analytical skills, managing large data quantities from multiple sources
  • Excellent knowledge of Excel and PowerPoint; practical experience with Retail Management Systems (SAP-BW, BI solutions, MicroStrategy) and entire cost controlling relevant system landscape (e.g. SAP PEU/FICO)
  • University Degree in Business Administration/Finance/Controlling
  • Exposure: Finance / Auditing / Business Analysis / Retail / Project Management
  • Industry: ideally in apparel/shoes/fashion/sporting goods or FMCG
  • Function Expertise: at least 5-10 years of experience in similar position
2

Retail Brand Manager Resume Examples & Samples

  • Ensure requirements for appropriate sanitation and safety levels in respective areas are met
  • Interface with vendors and key service users within client organization
  • Good interpersonal and strong conflict resolution skills are required
3

Rubi-retail Brand Manager Resume Examples & Samples

  • Minimum of 4 years experience as a Senior Retail Manger
  • Proven track record of successful and profitable operation on a National level
  • Evidence of significant people management , succession planning and people development strategies
  • Proven record of attaining and exceeding sales and KPI targets
  • Experience in working closely with Head Office departments to achieve common goals
  • Strategic thinker and problem solving abilities
  • Exceptional and clear communication skills
  • A mentor and role model to your team
  • Ability to challenge your team
  • Ability to train and develop the senior retail team
  • Ability to use initiative and motivate team
  • Understanding of store operations and visual merchandising
  • Ability to delegate and organise others
  • An understanding and appreciation of Cotton On’s core values
  • Responsible, reliable and energetic
  • Ability to create a positive and motivating working environment
  • Ability to performance manage the senior retail team
  • Technically savvy
  • Ability to manage costs to achieve a financial budget
  • Flexible and adapts easily to change
  • Strong belief in outstanding customer service
4

Retail Brand Manager Resume Examples & Samples

  • Collaborate with Sales, Product, Planning and internal Marketing partners in an effort to Manage the transformation of the Brand Marketing strategy into Strategic and/or Regional Account Partner specific 3-year plans and seasonal go-to-market execution
  • Act as a single point of contact with selected Strategic and/or Regional accounts, collaborating and cultivating relationships with these partners to manage effective ROI driving integrated marketing and merchandising plans
  • Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution
  • Manage complex marketing programs that cross multiple account departments, business categories and multiple marketing vehicles
  • Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards
  • Implement, monitor and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate sales and Marketing initiatives
  • Plan, track and measure the annual MDF/Co-op budgets of assigned Account Partners by reporting return on investment (ROI) for all major marketing and merchandising programs on a quarterly, seasonal and annual review basis to ensure revenue goals are being achieved
  • Act as liaison between Sales, Planning and Marketing, helping to lead the development and activation of creative media, in-store, online and social media tools and other custom programming
  • Manage the relationship with Marketing Research and Insights team to both report and leverage retail studies and information in developing plans
  • Keep abreast of consumer trends by assigned channel of distribution and/or Region, as it relates to social, on-line, omni-channel and retail behaviors, in order to develop and implement relevant and effective marketing programs, that grow the Carhartt brand and business
  • Work primarily with mid-level managers to strategize 3 year vision with some involvement with executive level representatives
  • Mid-level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumen
  • Intermediate merchandising skills with the ability to integrate marketing, sales, planning, etc
  • Responsible for working with individuals in marketing and comb for assigned accounts
5

Brand Manager, Jos A Bank, Retail Resume Examples & Samples

  • Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally with merchants, operations, finance, creative and with the brand team to grow share, build the brand and achieve financial objectives
  • Business Management - Providing brand management expertise and executing marketing responsibilities such as assisting with the development of annual/seasonal business objectives and help to detail and document proposed marketing activities to support the brand
  • Brand & Channel Innovation – Leading the development of new brand, channel and product-related opportunities from concept to commercialization
  • Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams. Manages Assistant Brand Manager
  • Proven ability to oversee marketing and promotional staff and activities, including schedules, scope and budgets
  • Ability to balance multiple priorities and meet deadlines
  • Must be able to work in a matrix environment, able to collaborate cross functionally
  • Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
  • Willingness to travel and work in a nationwide team of professionals
6

Manager Brand Activation, Retail Concepts Resume Examples & Samples

  • Manage the installation of our globally approved fixture concepts: Homecourt and Neighborhood and other custom fixture concepts as needed
  • Maintain a thorough understanding of key retail channels and accounts and develop in-store strategies that help adidas gain space and support sell–through
  • Maintain Retail Space Management RSM project schedules and ensure on-time and on-budget completion with cross-functional partners
  • Capable of partnering and influencing across internal and external project teams to drive to results
  • Strong fixture assembly and installations skills
  • Bachelor’s degree (B.A.) in Marketing, Business, or related field
7

Brand Manager Jos A Bank, Retail Resume Examples & Samples

  • Business Management - Providing brand management expertise and executing marketing responsibilities such as assisting with the development of annual/seasonal business objectives and help to detail and document proposed marketing activities to support the brand. Manage the Marketing Department Budget for the retail brands. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are delegated. Work with finance on quarterly adjustments
  • Brand Innovation – Leading the development of new brand and product-related opportunities from concept to commercialization
  • Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams. Manages Marketing Coordinator
  • 4-6 years of traditional and digital marketing experience; preferably in retail
  • Experience in all aspects of developing and maintaining strategic marketing plans
  • Strong organization, planning skills and presentation skills
  • Strong cross-functional and team leadership
  • Bachelors’ degree; MBA a plus
8

Brand Manager, Dixie Retail Innovation Resume Examples & Samples

  • At least 4 years of business, marketing or product management experience is required
  • Experience leading cross-functional initiatives and teams
  • New product development experience (i.e. line extensions, new categories, etc.)
  • Understanding of marketing research processes and methods. Knowledge of AC Nielsen or IRI
  • Start-up or incubator experience
  • Visionary leader able to clearly frame and communicate opportunities, and deliver results via collaboration with cross-functional resources
  • Strong fit with the Principles of Market Based Management®, including strong problem solving capability utilizing critical thinking and economic analysis
  • Demonstrated ability to manage a wide variety of projects simultaneously, while meeting deadlines and managing expenditures
  • Proven ability to be comfortable with ambiguity and change
  • Strategic/critical thinker with broad functional experience that may include product marketing, strategic planning, financial analysis, competitive analysis, portfolio management and sales
9

Lego Brand Retail Assist Store Manager Resume Examples & Samples

  • Supporting the LEGO Store manager with every aspect of store life. Having the ability to take direction and use it to provide clear and concise leadership to your team of awesome sales associates
  • Motivating, inspiring and developing your team, instilling in them the important of customer satisfaction and creating memory making experiences every day
  • Taking accountability and pride in selecting new team members by cherry picking enthusiastic and driven individuals who will become LEGO brand ambassadors and delight our customers
  • Putting quality service at the forefront of everything the team does by ensuring initial training needs are met and continual consistent development and support is given at all times
  • Managing key HR processes including holiday tracking, team scheduling and performance reviews consistently
  • Regularly reviewing and endlessly looking to improve store performance with a tenacious and ambitious drive to exceed expectations
  • Observing The LEGO Groups rigorous Health and Safety commitments and ensuring standards are met in every aspect
  • Managing stock levels to make sure that we always have the right amount of product to fulfil the needs of our customers
10

Retail Brand Manager Tissue Resume Examples & Samples

  • Collect, compile, verify, and analyze data on market trends, consumer behavior, competitor activity and RSPs to have a deep knowledge of the market situation
  • Collect, compile, verify and analyze data on product specifications and performance as well as customer feedback to identify (in close cooperation with the Quality Excellence position) brand and/or product features that need to be improved to meet customer and consumer expectations
  • Maintain and monitor records of sales volume and analyze them to identify areas where the sales performance of the retail brand needs to be improved
  • Support, manage and/or implement agreed marketing activities like launch plans or BTL and ATL communication activities
  • Manage assigned A&P budget
  • Participate in and/or lead projects
  • Cooperate with external agencies (Design, Media, PR, Digital)
  • Interact with the customer in regular meetings
11

Retail Brand Manager Resume Examples & Samples

  • Build business solutions or manage building (when require other teams – Tech, Analytics…- to build it) bringing ideas to life trough rapid and deep engagement with customer and development team
  • Bachelor’s degree in Business Administration with a major in Marketing or related field
  • Consulting/product management experience
  • Retail experience if possible
  • CRM expertise
  • 7-10 years experience
  • Must work effectively with senior management and have a collaborative and partnership spirit with the heads of each sales unit
  • Must have strong interpersonal skill, maturity and good judgment and be capable of communicating with a diverse range of individuals, including strong presentation and consulting skills
  • Broad functional experience and technical skills in areas of CRM, digital, marketing, business and market development
  • Demonstrates strong customer focus with the ability to produce results in a fast paced and fluid business environment with competing priorities
  • Supports Catalina's mission, vision and values by exhibiting the following behaviors: excellence and competence, strategic thinking, collaboration, innovation, respect, accountability and ownership
  • Has the ability to organize and manage multiple priorities. Can conduct problem analysis and problem resolution at both a strategic and functional level
  • Possesses both a strategic mindset and the ability to be detail oriented with experience cultivating ideas into marketable products: must have the ability to effectively develop and execute against strategic plans
  • Must have the ability to manage RFP and RFI and coordinates the internal resources
  • Must be skilled in interfacing with the clients and understanding their needs
12

District Manager Brand Retail Fr / Belg Resume Examples & Samples

  • You lead and drive sales growth in your district, you manage store expenses and meet Return on Sales targets
  • You develop your team of Store Managers; through coaching, motivating, leading as a role model in a continuous drive for high performance, in collaboration with the HR-team. You also manage recruitment and training and you take corrective actions when needed in your team
  • You actively work with the Store teams to consistently deliver excellent customer experiences in our Brand Retail Stores
  • You support and enforce company policies, procedures and guidelines and act as a liaison between the office in Paris and the stores
  • You communicate engagingly on all levels to ensure both strategy-setting as well as execution and follow-up on all operational directives in the Stores
  • You visit all 8 Brand Retail Stores frequently, ensure consistent communication via structured conference calls, meetings and written communication with and for your team
13

Senior Brand Manager SPT Retail W Resume Examples & Samples

  • He/She is developing the marketing strategy for the specific portfolio territories
  • He/she brings strategy to life via managing vision and purpose behind its portfolio strategic objectives on a global/regional/country level and providing flawless execution
  • He/She is maximizing the growth of existing portfolio in strong compliance with regulatory while building strong innovation pipeline to secure future growth of its business
  • He/She drives the execution of innovation pipeline within the area of responsibility
  • Is driving the packaging performance via initiating the packaging briefs, setting the relevant research and providing final recommendation on packaging innovation
  • He/she is leading the development of the communication strategy for the selected portfolio territory in collaboration with marketing director, brand communication, digital marketing, corporate affairs and the agencies
  • Is knowledgeable in Flywheel 1.0. and has experience in driving business turnarounds on the brand/portfolio level via bringing laws of growth to life
  • Is building the strong collaborative relationship with the dedicated markets and the regional representatives
  • He/she initiates the relevant quantitative and qualitative analysis of the products/ranges he is in charge, strong in turning data into insights and into portfolio/business recommendations
  • Business School (MBA or Bachelor degree)
  • Knowledgeable in professional CPG channels
  • 2 years in CPG strategic marketing
14

Retail Brand Manager Resume Examples & Samples

  • Elevate Retail Brand in NYC and the rest of the East Coast with a focused approach on key doors to elevate product, service, environment, visual presentation and communication
  • Work cross functionally with Brand, Merchandising and Commerce to ensure a seamless execution at retail upon launch
  • Provide territory insights into the briefing process to enhance the overall planning and execution at retail
  • Manage the holistic marketplace ensuring retail brand and visual presentation excellence
  • Contribute to the overall enhancement of in-store programs
  • Lead liaison for assigned categories between territory and North America
  • Communicate successes and share learnings to further enhance our use of best practices
  • Champion our NIKE point of view by supporting our planning and executions through strategic collaboration
  • Monitor territory execution, facilitate feedback process with NA Retail Brand team and provide recaps
15

Retail Brand Manager Resume Examples & Samples

  • Bachelor's degree in Business, Marketing, Retail, Merchandising or related field
  • Minimum of 5 years of work experience in account marketing, retail space planning, and/or merchandising
  • Additional 2 years of related work experience is required in lieu of a degree
  • Previous experience in managing external accounts and agencies is required
  • Must have a strong understanding of retail environments
  • Must be proficient in Microsoft Office
  • Must have budget management experience
  • Must be able to travel which includes evenings and weekends
  • Must have a demonstrated ability to spot retail trends
  • Must have a keen awareness of and pulse on the consumer
  • Must have a demonstrated ability to analyze retail marketing data trends, interpret meaning, and make recommendations based on analysis
16

Retail Brand Operations Manager Resume Examples & Samples

  • 7 years experience in event or production project management, leading project teams
  • Must be able to read and comprehend construction drawing sets and possess expansive knowledge of materials and fabrication methods
  • Must be able to read, interpret, and respond to multi-day ROS plans for Brand activations
  • Knowledge of retail environments, fixture/POP functionality, visual merchandising and store design
  • Knowledge of event production, security, entertainment, catering, emergency plans
  • Ability to provide effective leadership, guidance and instruction to internal and external team members to achieve project goals
  • Experience creating and managing budgets and work back schedules
  • Proficient in Adobe (ID, Bridge), Apple (Keynote), Google (Docs), and Microsoft (Excel) software
  • Ability to travel up to 20%
17

Global Retail Brand Manager Resume Examples & Samples

  • Help develop global guidelines for retailers to maintain global consistency in retail
  • Safeguard the retail brand by reviewing retail partner marketing collateral/assets to ensure they meet brand guidelines
  • Interface directly with retail partners via email and over the phone to educate on brand guidelines, give suggestions for collateral/asset changes, and deliver constructive feedback on marketing collateral/asset disapprovals
  • Work on projects as they come about such as helping to build retail guidelines and global creatives, auditing current retail executions in stores, keeping retail online asset hub updated, coming up with new ideas to streamline brand management and approvals process
  • 5+ years in a brand management role, preferably at a tech/hardware company
  • Education: BS/BA or equivalent experience
  • 5+ years of experience in retail merchandising and understanding of the retail landscape highly preferable
  • 3+ years of experience in graphic design (Adobe Creative Suite) and/or a strong eye for design aesthetics highly preferable
  • 5+ years of experience in customer facing or partnership role
  • 5+ years of experience working on a global team and an ability to lead regional and localization teams
  • Strong mobile oem background
  • Proven track record of exceptional performance and high productivity
  • Flexibility and ability to work under ambiguity and uncertainty
  • Able to work in a fast paced, deadline driven, and techy work environment
  • High energy and go getter attitude
  • Experience in production work
  • Flexibility, teamwork and dedication
18

Retail Brand Development Manager Resume Examples & Samples

  • Partner with Studio Product Management, Retail Sales, and Retail Marketing to develop retail strategies for each TWDC Home Entertainment product release in order to meet franchise and financial targets
  • Support management of how each product release is represented across all retail accounts in order to maintain and protect brand equity
  • Ensure clear and consistent communication of retail needs/feedback between Studio Product Management, Retail Sales, and Retail Marketing
  • Collaborate with key stakeholders within Licensing, Franchise, Retail Sales, and Retail Marketing to maximize opportunities at retail
  • Analyze market and consumer trends to identify risks/opportunities and make strategic recommendations for execution at retail
  • Partner with Retail Creative on strategic direction and execution of retail displays and signage
  • Manage retail lifecycle cadence of each product release to ensure that key timelines are met
  • Manage tracking and presentation of retail execution plans to Senior Studio stakeholders
  • Manage retail execution budgets and identify financial efficiencies to maximize profitability
  • Identify and implement operational efficiencies
  • 3-5 years experience in Studio or CP goods franchise/brand management
  • Experience developing and executing franchise/brand strategies
  • Experience working cross-functionally within a matrixed organization
  • Experience managing multiple projects with multiple stakeholders
  • Experience presenting documents to Senior stakeholders
  • Must be self-motivated and results-oriented
  • Must be highly organized with strong attention to detail
  • Must possess excellent verbal and written communication skills
  • Must possess strong Keynote, PowerPoint, and Excel skills
  • Education – Bachelor’s degree
19

Retail Brand Manager Sporting Goods Resume Examples & Samples

  • Partnering with key internal stakeholders, help define the holistic marketing plan that elevates the banner to achieve key brand and commercial KPI’s
  • Cross-functional ownership of the marketing mix to deliver key account initiatives grounded in retail and extended through the other brand functions with big focus on digital
  • Management of banner budget to deliver strategic marketing objectives
  • Drive a seamless offense that elevates B&M and connects Digital platforms delivering one holistic consumer journey
  • Drives digital brand extension to campaign across all banners
  • Define and develop the strategy and positioning of the accounts
  • Support expansion in Southern Europe through tactical concept map and events
  • Execute Retail Brand plan by developing new processes with internal and external teams to co-create brand campaigns with the accounts
  • Create briefs / manage projects and agencies / follow up on executions / recap
  • Key Account contact between Brand and Business
  • Develop city approach strategy with support of territories
  • 5 years experiences in marketing, retail brand, digital brand or relevant background
  • Strategic Leadership – Drive an account and brand POV internally and externally with account to deliver
  • Communication Skills – collaborate and partner with key stakeholders to keep people informed and motivated to reach targets
  • Uses best practices and knowledge of internal or external business issues to improve products or services
  • Solves complex problems; takes a new perspective using existing solutions - Works independently, receives minimal guidance. Able to handle stressful situation
  • Applies best practices and knowledge of internal/external business challenges to improve products, processes or services
  • Has developed conceptual and practical expertise in own discipline
  • Power point / Keynote skills
  • Fluent English verbal and written is needed. Italian is a plus
20

Retail Brand Manager YA / BB / JDN Resume Examples & Samples

  • 5 years of working experience, including at least 2 years of online Marketing experience, preferably at an international Sport, Fashion or Lifestyle Brand including budget management expertise and campaign execution know how
  • Proven track record of success in briefing & leading agencies to achieve pinnacle level of execution
  • The ideal candidate is commercialy savvy, and has evidence of developing relationships with multiple internal and external marketing and commercial stakeholders. Working experience in Germany, Switzerland or Austria is a plus
  • Visioning and strategic thinking. Ability to obliterate boundaries and push out the edges of what can be done
  • High verbal and written communication skills with ability to clearly articulate strategies and goals. High leadership and ability to influence others
  • English fluent (verbal & written)
  • Love for travelling
21

Retail Brand Marketing Manager Resume Examples & Samples

  • Develop and drive marketing programs reflective of brand strategy
  • Manage vendor programs by collaborating with vendors and internal production and visual team for in-store and graphic presentations
  • Own and drive integration of programs across all channels
  • Bachelor's degree ideally in Marketing with equivalent experience
  • 6+ years of professional background working for a Retailer doing Brand Marketing
  • Ability to work in a matrix organization aligning strategies across platforms
  • Experience managing staff and vendor relationships
  • In-store project management experience
  • Social media experience a plus
  • Strong abilities in Powerpoint, excel, word
22

Converse Western Europe Retail Brand Senior Manager Resume Examples & Samples

  • Elevate the brand through powerful retail marketing campaigns and in-store presentations
  • Development and communication of seasonal in-store Marketing plans and communication to key account partners
  • Development of Retail Window, floor, wall briefs and creative development in line with brand and retail initiatives
  • Oversee and drive key account fixture program
  • Define a clear shop in shop strategy and plan
  • Add innovation and future thinking to the retail environment
  • Leverage ideas and assets/sharing from regional key accounts to ensure best practices
  • Lead retail agencies management
  • Retail Brand Design
  • Global Digital/Brand Comm Teams
  • Entertainment Team
  • Corporate Communications Teams
  • Ability to communicate and negotiate with outside vendors and project management firms
  • Language skills: Must be able to speak and communicate in English
  • Team player: Must be tactful with strong team orientation. Proven ability to work with a team, give inputs, negotiate and support others. Able to work with different cultures
  • Organizational Awareness: Works well across Converse matrix system. Recognizes motives that might underlie an individual’s or group action. Can surface conflicting agendas and align them with business objectives
23

Converse Western Europe Retail Brand Senior Manager fl Resume Examples & Samples

  • Drive the Wholesale key account Retail Brand strategy, long term and Seasonal
  • Responsible for development of retail seasonal Marketing Calendars alongside Brand, Merchandising, and Product with direct focus via the concept map
  • Align on select seasonal stories and 365 Stories with Brand Management team
  • Lead wholesale Retail Brand seasonal plans
  • Liaise with internal teams to ensure in-store the Visual Merchandising presentation is powerful and consistent
  • Own and drive strategy and assets for attract, engage and connect
  • Own and drive aseasonal activation strategy and plan
  • Prepare and communicate staff product knowledge materials and training guidelines
  • Own all aspects of branded account retail copy
  • Cross functional management (Merch, Sales, Brand Design, Brand Comm, Retail Brand Design, Marketing functions)
  • Global Merchandising
  • Global Commercial
  • Global Product Teams
  • Technical and professional knowledge: Multi-project management and planning; retail experience preferred
  • Business Analysis and Quantitative Skills: Use fact based information and instinct to make decisions ensuring profitability and sell through. Approach problems and business situations methodically and analytically
  • Action oriented: Must be a self-starter and able to work and make independently sound decisions in a timely manner. Be able to get things done under pressure. Strategic thinker
  • Strong organization skills: Ability to prioritize and organize workload in response to aggressive timelines. Strong knowledge of the region, market and an ability to create structured process within the market place
  • Flexibility: Able to be flexible and to quickly understand new information and situations to an always evolving environment
  • Communication skills: Strong ability to communicate with people across all different levels, nationalities and cultures within and outside the organization. Be able to present to high functioning management teams
  • Networking: Establish relationships with key accounts, specialty accounts, geographic headquarter, vendors and maintain these relationships
24

Retail Brand Manager Resume Examples & Samples

  • Consistent strong performance and results in previous roles
  • Able to work cross-functionally at all levels
  • Has demonstrated leadership capability (not necessarily people management)
  • Previous experience in consumer role is desirable
  • Minimum 3 years previous business experience
  • Demonstrated strong commercial acumen in previous roles
  • Credible in front of Trade
25

Converse Northern Europe Retail Brand Manager Resume Examples & Samples

  • Support the wholesale key account Retail Brand strategy
  • Participate in the process of developing powerful retail marketing campaigns and in-store account presentations
  • Support key account fixture program
  • Communicate and drive attract, engage and connect components to retail counterparts
  • Work closely with account partners on weekly marketing status communications
  • Support the development of staff product knowledge materials and product training tools
  • Product Presentation
  • Brand Management
  • Brand Design
  • Experience handling medium to large scale, high visibility projects with large budgets or large sales impact
26

Northern Europe Retail Brand Manager Resume Examples & Samples

  • Maintain retail seasonal Marketing plans
  • Work closely with the Northern Europe Brand Manager and the Western Europe Retail Brand Director to drive and communicate seasonal in-store marketing plans to key account partners
  • Aid in the development of retail window, floor, wall briefs and creative development in line with brand and retail initiatives
  • Identify key areas and opportunities to appropriately translate and communicate products and platforms for key accounts consumer communications
  • Support the management of retail agencies
  • At least 5 years of directly relevant working experience, preferrably within retail industry
  • Fluency in English, wrriten and verbal
  • Experience in a project management, (retail)marketing and/or marketing operations role
27

Marketing Manager, Brand & Retail Activation Resume Examples & Samples

  • Launch end-to-end marketing projects in support of retail initiatives, including planning, creative development, execution, budget management, measurement and optimization, in partnership with internal teams and any agency partners
  • Develop innovative marketing plans to promote same-day initiative and collaborate with the cross-functional team to execute across channels (paid, organic social, email, site, app, PR)
  • Partner with internal marketing and creative teams to create engaging content, copy and messaging, develop any promotions, monitor results and make optimizations to drive store orders and appointments
  • Partner with email / activation team to test and launch post-visit communications for every customer type that visits our stores
  • Work with the retail team to create in-store activation / programming schedule and execute branded events through content development, management of any partner relationships, coordination of marketing promotion and on site set-up
  • Manage printing / execution for all in-store materials including evergreen collateral, signage, and educational content
  • Build and maintain cross-functional relationships with internal marketing and retail teams to drive constant learning / improvement and allow for seamless implementation of marketing efforts
  • BA degree plus 5+ years experience in marketing at a strong consumer-facing brand, retailer or CPG company
  • Experience leading integrated marketing efforts, with hands on involvement in strategy and development of customer messaging
  • Creative and strategic problem-solver, with strong written and verbal communication skills
  • Strong work ethic with a 'will not stop until the job is done' attitude
  • A self-starter with a willingness to take a proactive approach and drive projects to completion
  • Ability to be adaptable and multitask in a fast-paced environment while staying highly organized and being a dependable team player
  • Keen understanding of how to mine customer insights to support creative messaging
  • Excited to work in a highly collaborative team environment; successful history of working cross-functionally to drive alignment and execute projects successfully
  • Demonstrated experience with exceptional creative and design sensibilities with aggressive attention to detail
  • A super fan who knows the Rent the Runway brand inside and out—and committed to the spirit and intent of the company’s core values
28

Converse Southern Europe Retail Brand Manager Resume Examples & Samples

  • Work closely with the Southern Europe Marketing Director and the Western Europe Retail Brand Director to drive and communicate seasonal in-store marketing plans to key account partners
  • Development and execution of the brand at point of sale
  • Own the content management, strategy and tracking documents for the key account shop in shop programs
  • Compile Integrated Quarterly Retail Brand recaps
  • Bachelor’s degree in Retail, Marketing, Business or similar
  • At least 5 years’ work experience; preferably in a brand marketing, event management, or Retail Marketing role
  • Excellent verbal and written English and Italian skills with good presentation skills
  • Strong communication & negotiation skills internally & externally
  • Passion for all things Street style, appetite to learn new skills and keep up with industry trends & buzz to continually generate ideas
  • Strong organizational skills with the ability to define and meet project deadlines
  • Experience in effective team & agency management
  • Qualitative and quantitative analytical skills mandatory
  • Must be able to function in fast-paced environment and juggle multiple responsibilities
  • Willing to work in a business development role while driving day to day business
  • Prestige Beauty, and/or Premium brand experience preferred
  • Experience with digital marketing a plus
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
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Converse Retail Brand Manager Northern Europe Resume Examples & Samples

  • Regional Retail Brand Teams
  • Regional Entertainment Team
  • Regional Incubation Team
  • Bachelor degree or higher
  • At least 5 years of directly relevant working experience, preferably within retail industry
  • Fluency in English, writen and verbal
  • Ability to manage multiple projects at a time, and prioritize workload