Manager Brand Communications Resume Samples

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A Wyman

Anabel

Wyman

81647 Turner Parks

Phoenix

+1 (555) 170 0182

81647 Turner Parks

Phoenix

Phone

p +1 (555) 170 0182

Experience Experience

Boston, MA

Manager Brand Communications

Boston, MA

Bosco and Sons

Boston, MA

Manager Brand Communications

Analyze campaign performance by assisting with research and tracking project development into regular quality reports
Assist Director Brand Activation to set KPIs for local and global campaigns across all categories. Establish local strong media & event network and contacts
Provide input to the the day-to-day development of communication tools
Assist D,rector Brand Activation to develop a cohesive local plans across all categories
Support analysis of performance of key campaigns and manage budget target
Develop and manage annual and seasonal digital marketing calendar and website update schedule in alignment with relevant task force
Establish and manage a Digital & Social Media strategy and roll-out incl. a pro-active relationship with key bloggers and social influencers

Phoenix, AZ

Manager, Brand Communications

Phoenix, AZ

Hyatt-Legros

Phoenix, AZ

Manager, Brand Communications

Create activation plan to significantly improve the Brand and Business KPI’s for Chelsea Football Club, Football Reset and Rugby World Cup
High level of project management, budget management and scheduling
Deliver global brand communication creative & media direction to agency and share the plan with BU members and sales account managers
Provide input into the overall seasonal, annual and Strategic Business Plan for the category
Ensure Category and Brand Plan executional excellence and monitor and report on performance against the Brand and Business KPIs
Manage Brand Marketing Executive responsible for contracted support. (Munster, Harlequins, ECB, Commercial Clubs)
Manage MWB efficiently

present

Los Angeles, CA

Senior Manager Brand Communications

Los Angeles, CA

Emard-Trantow

present

Los Angeles, CA

Senior Manager Brand Communications

present

Assist in the development of short and long term communications strategy based on the local SBP’s and specific BU objectives
Collaborate with Key City managers , Account activation, trade marketing teams to create activity reporting system
Assist in the development of an effective channel-planning strategy based on the concept strengths, marketing objectives and consumer realities
Manage the local agency briefing process across MENA and development of all concepts and creative elements, according to global guidelines
Lead day-to-day management of all communication disciplines; advertising, digital, PR, e-Commerce, retail and media within MENA
Manage local agencies across MENA and all categories projects and activities
Oversee the day-to-day development of communication tools, ensuring all projects are on brief and meet the highest standards

Education Education

Bachelor’s Degree in Business

University of Southern California

Bachelor’s Degree in Business

Skills Skills

Proven professional digital marketing experience
Very strong communication skills, both verbally and in writing
Solid understanding of Microsoft Office related programs
Working with a team with diversity
Fluent in French and/or Arabic helpful but not essential
Project management experience
Consumer and customer-minded brand builder and implementation driven personality
Experience with digital production process and technical nature of developing digital marketing initiatives
4+ years of Sales , Marketing and/or communication experience
Fluency in English and Italian mothertongue

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15 Manager Brand Communications resume templates

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Senior Manager, Brand Communications, SEA Resume Examples & Samples

Develop a 360 brand communication plan on respective categories
Create the seasonal and annual brand marketing strategies and activation plan to significantly improve Brand KPIs
Provide input to the Global BU to ensure Brand Marketing tools are optimized to best meet Market needs and significantly improve Brand Business KPIs
Ensure the best possible sell-out tools (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, PR and social tools) are delivered for the category
Manage MWB efficiently
Ensure global/regional marketing guidelines are upheld during execution of all brands communications across SEA
Significant knowledge of the full marketing mix (advertising, pr, brand communication, digital/social, events, sponsorship, retail) with a major brand or retailer
Good understanding of the Consumer Campaign Process from conceptualize through to execution
4 to 7 years work experience
Experience within South East Asia

Manager Brand Communications Classics & Kids Resume Examples & Samples

Ensure effective and efficient investments in Classics & Kids according to divisional priorities
Provide direction, plan and coordinate implementation of brand marketing strategy on Classics & Kids initiatives in SLAM and CSLAM markets
Lead the planning and implementation of communication, consumer activations, media plans and budgets for SLAM and CSLAM
Track the implementation of Reebok Classics & Kids initiatives across SLAM and CSLAM markets
Align with other brand channels such as PR, Digital and point of sale
Be an effective interface between markets and SLAM team and vice versa providing qualitative feedback and/or direction for marketing issues
Develop the Classics & Kids marketing plans for distributors
Lead, coordinate and manage the relationship between the region, the markets and all agencies
Direct/indirect reports on the job through implementation of processes , feedback and training
Control SLAM & CSLAM Media and Online implementations across markets
Monitor return on investment (ROI) of marketing working budget (MWB) spend
University degree in marketing with a focus in business
Excellent English and Spanis verbal and written communication skils
3 years minimum professional experience in Brand Communications in lifestyle of sportswear
Proven experience in Digital and Points of Sale (POS) is well appreciated
1+ years leadership experience
Advanced competence with Miscrosoft Office

Manager, Brand Communications Resume Examples & Samples

Develop a team sports 360 attack plan aligned with Global and local stakeholders, to achieve the category brand objectives and category health
Create activation plan to significantly improve the Brand and Business KPI’s for Chelsea Football Club, Football Reset and Rugby World Cup
Support the implementation and launch of the Manchester United launch with the local campaign lead
Review and tier toolkits for contracted clubs/teams
Ensure global and WE guidelines are upheld during all execution of the brand activation
Manage Brand Marketing Executive responsible for contracted support. (Munster, Harlequins, ECB, Commercial Clubs)
Rounded marketing experience essential
Evident experience in the business of sport preferred, with a knowledge of the world of football

HBO Manager, Brand Communications & Marketing Resume Examples & Samples

Establish and maintain communication plans and marketing guidelines for new product launches, features, programming verticals and stunts
Work with research, finance and distribution teams to identify market growth opportunities, key audience segments and usage insights to inform broader marketing strategy
Collaborate with Distribution Marketing team to develop and implement partner marketing initiatives that support product growth
Develop product education initiatives to enhance acquisition, retention and communication efforts
Monitor competitive landscape, providing monthly updates on key communication and campaign activity
Liaise with program strategy, promotions planning, advertising, and digital/social marketing teams, maintaining the flow of information across the various teams
Manage vendors and budget

Manager Brand Communications Resume Examples & Samples

Responsible for communicating business issues, plans, products and consumer situation for the categories
Act as partner to the Sr. Brand Communications Manager and Category managers/BU Directors based in EM Central by supporting marketing plans that drive the category and lead to effective communication activities
Assist in the implementation of communications strategies based on the local SBP’s and specific categories objectives
Assist in the implementation of channel-planning strategy based on the concept strengths, marketing objectives and consumer realities
Track action plans for Brand communications projects
Remain up to date on new media technologies and opportunities
Identify communication opportunities, as well as opportunities for Co-ops & Co-branding
Execute communication disciplines; advertising, Internet, PR, e-Commerce, retail and media within MENA
Monitor internal marketing groups; business units, sports marketing, and e-Commerce, etc
Monitor local agencies and category projects and activities
Support the local agency briefing process across MENA and execute concepts and creative elements, according to global guidelines
Provide input to the the day-to-day development of communication tools
Analyze campaign performance by assisting with research and tracking project development into regular quality reports
Support the management of communications and advertising specific budgets and spending strategies across MENA
Ensure communication activities and media are developed with region-specific application and implementation nuances in mind
Analyzes the progress in the brand perception across MENA markets
Cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
Project and budget management experience
Consumer-focused with some product and range understanding
University degree in Marketing and/or a minimum of 4-6 years equivalent professional experience, ideally in Marketing and/or Communications
Fluent in French and/or Arabic helpful but not essential

Assistant Manager Brand Communications Resume Examples & Samples

Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs
Provides support in managing retail marketing projects with trade marketing, CTC and select agencies
Ability to exercise independent judgment and decision making skills
Minimum two years of marketing-related experience

Manager Brand Communications Resume Examples & Samples

Manage Cluster category activation plans landing holistic and Western Europe consistent campaigns across all communication channels (comms, digital, social, event, PRl)
Ensure all consumer touch points (comms, digital, social, event, PR, marketing channel, sport marketing, key city activation) are in alignment with Cluster
Feed in category communication plans & brief agencies to guarantee executional excellence aligned with activation plan and objective
Support development of Cluster specific initiatives based in close collaboration with Line Manager and Global guidelines, Western Europe agreement and on Cluster Brand Activation Management sign-off
Assist in keeping category investments in accordance to the Cluster activation plan
Support analysis of performance of key campaigns and manage budget target
Feed into the creation of seasonal cross-category brand comms plan of respective area of responsibility
Manage annual Cluster specific digital marketing calendar for respective area of responsibility in cooperation with Business Unit and ensure activities are including in the Brand Communications marketing calendar
Assist in cross category concept sell-in marketing plan coordination and consolidation
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
Fluency in English and Italian mothertongue

Senior Manager Brand Communications Resume Examples & Samples

Responsible for knowing the business issues, plans, products and consumer situation for the BU’s
Act as partner to the BU Directors in developing marketing plans that drive the category and lead to effective communication activities
Assist in the development of short and long term communications strategy based on the local SBP’s and specific BU objectives
Assist in the development of an effective channel-planning strategy based on the concept strengths, marketing objectives and consumer realities
Creates comprehensive action plans for all Brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies
Remains up to date on the fast developing media environment in general and new media technologies and opportunities in particular
Supports the development and implementation of e-Commerce marketing plans
Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding
Lead day-to-day management of all communication disciplines; advertising, digital, PR, e-Commerce, retail and media within MENA
Lead day-to-day management of all internal marketing groups; BU’s, sports marketing, e-Commerce, etc
Manage local agencies across MENA and all categories projects and activities
Manage the local agency briefing process across MENA and development of all concepts and creative elements, according to global guidelines
Oversee the day-to-day development of communication tools, ensuring all projects are on brief and meet the highest standards
Executes and tracks the Brand Communications and e-Commerce plan for the region
Post-evaluate campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports
Responsible for the management of communications and advertising specific budgets and spending strategies across all MENA and all BU’s
Responsible for making sure all communication activities and media are developed with region-specific application and implementation nuances in mind
Benchmarks the progress in the brand perception across MENA markets
Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
Advanced level of project and budget management
Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
Experience in both market and above market organization preferred
Arabic language preferred, but not mandatory

Senior Manager Brand Communications Resume Examples & Samples

Support the Sr. Director Brand Communications on all levels of planning and creation related to brand level and horizontal category women’s initiatives
Maintain a deep operational relationship with U.S. Communication Category leads, Global Brand Communications and channel heads to ensure full coordination of program activities and compliance with comprehensive brand activation calendar
Consistent, proven ability to drive comprehensive, connected journeys across all channels
Proven ability to articulate and deliver insightful briefs at all levels in various formats
Strategic, organized and solution-oriented with an attention to detail
Self starter. Can independently initiate, prioritize and manage workload
Broad understanding and passion for sports and/or women’s focused industry innovation
Minimum 6 years + broad marketing experience across all areas

Senior Manager Brand Communications Horizontal Concepts Resume Examples & Samples

Manage the project brief creation & sign off process (ATL, Retail, PR…) with input based on the account marketing business needs for FLE and adidas brand
Liaise with the FLE Account Marketing team and the adidas Originals BU at the Global& Western Europe level
Assist the development of account brand mkt strategies; support development of the account brand marketing plan, develop tools and drive the effective implementation of the tools within the account
Provide input & support to the Account Marketing team in account planning and sell-in meetings for the area he/she is responsible for
Steer planning the usage and allocation of the account specific SWB for the area he/she is responsible for
Manage Creative, Media and Production agencies with timely efficiency
Language skills: -English, Another European language advantageous
IT skills: -Outlook: Advanced
Word: Advanced
Required skill set:-Range management expertise or Brand marketing expertise
Project budget control as assigned
Ability to work X-Functionally
University Degree or equivalent education required. MBA or Master a plus
6 years relevant experience
Combined broad theoretical and practical knowledge including company policies and practices
Understanding of various tools, procedures, etc

Senior Manager, Brand Communications, Seapac Resume Examples & Samples

Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories Training Men’s & Women, Originals and NEO
Track and implement Category flexi MWB across Market sub-units and the marketing mix to best improve Brand and Business KPI’s
Establish a process to gather input from, deliver tools to and approve executional plans from the Market's sub-units
Ensure Category and Brand Plan executional excellence in the Market's sub-units and monitor and report on performance against the Brand and Business KPIs
Ensure the best possible sell-in tools (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, digital, social, influencer, PR and social tools) are delivered for the Category and augment where needed with Global approval
Coordinate the execution of the SEAPAC Training Men’s & Women, Originals and NEO calendar (including any locally planned and globally approved Market-specific initiatives) at Market sub-unit level, with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Produce and deliver Account Marketing Plans for the Market's key accounts in close collaboration with the Sales and Marketing teams
Monitor performance of campaigns and act accordingly
Ensure NPS leadership efforts across all markets
6 years and above relevant experience within Brand Communications/Marketing

Manager Brand Communications Resume Examples & Samples

Help ensuring the brand image in your market is aligned with the global strategy and reflects at the same time the market needs
Support extending global market initiatives and campaigns to your market and ensuring translation into cost efficient media plans and implementation across all appropriate communication channels and tools
Help developing market-specific initiatives, events, activations etc that excite the consumer are brand-appropriate
Help leveraging the full range of brand assets from our retail stores, to sports marketing assets to our Entertainment partners
Develop, implement and analyze social media plans across all categories
Follow up global product launches to ensure alignment with local launches
Support constantly analyzing the success of the marketing plans across all communication channels and sharing that learning with Global Brand Marketing
Follow-up and analyze competition in local market to ensure the knowledge of the market
Follow up the budgeting process (in accordance with the Strategic Business Plan) and the MWB spending. Contribute managing reports as an integrated team in line with team objectives, targets and guidelines
Support communication of marketing plans and campaigns internally
Support managing centrally all local agencies and ensure alignment with zone countries and global team, assist Director Brand Activation to ensure leading exposure in local and brand relevant channels
Assist D,rector Brand Activation to develop a cohesive local plans across all categories
Support briefing, planning and execution of local marketing campaigns specific for the local market
Support all local translation necessary across all categories
Assist Director Brand Activation to set KPIs for local and global campaigns across all categories. Establish local strong media & event network and contacts
Minimum 4 years of experience in all brand marketing disciplines
Bachelors in related field required,
Previous experience working in a global & local matrix organization required
Individual with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and marketing knowledge and experience
Ability to provide input to and implement strategy
IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
Fluent in English and Turkish (writing and verbal)

Senior Manager Brand Communications Resume Examples & Samples

Responsible for driving the creation of a comprehensive multi-dimensional brand plan to be used to inform all brand activation interphases (campaigns, instore, EIM , spoma,…)
A team player with strong interpersonal skills
4 years + broad marketing experience across all areas

Senior Manager Brand Communications Resume Examples & Samples

Responsible for the digital strategy within the business unit, including which tools, activities and execution will deliver the best return. In alignment with Director Brand Communication BU Football
Monitor that the strategy and initiatives are flawlessly executed
Work with cross-functional departments to ensure flawless execution and seamless connection plans including
ECom, Media, PR, Customer Service, CRM, All Channels, etc
Propose next generation assets that can play an important role in regards to digital activation
Process and suggest priorities in order to get the best return from the allocated budget
Coordinate and distribute documentation of project information with internal and external groups
Utilize internal and external resources to deliver consumer insights that keep the business unit up to date
Plan, monitor and challenge the brands asset portfolio in regards to the needs of creators
Strategically work together with global as well as markets to get the best sports marketing line up in the industry
Ensure 100% endorsement for all kind of assets and work together closely with execution teams on the ground
Together with BU Analyst define and agree on a fair share budget allocation for WE symbols with worldwide reach
Be in close contact with legal in regards to any kind of contract specific affecting the “new way of contracting”
Strength to stand strong headwind internally and externally
Experience in marketing digital campaign development and execution
Mental access to the world of sports marketing (the sport, the agencies, off pitch glamour, etc.)
Working knowledge of

Manager, Brand Communications Resume Examples & Samples

Manage ATL buying process with agencies aligned with Global brand strategy and local Business Unit (BU) and Brand Activation (BA) seasonal plans
Implement global brand campaign in collaboration with global brand management team and local agency to drive brand momentum in the market
Deliver global brand communication creative & media direction to agency and share the plan with BU members and sales account managers
Analyze consumer needs and landscape, identify and implement solutions to further enhance brand momentum
Manage and monitor the media activity report and efficiency analysis of brand campaigns
Build and maintain close cooperation relation with media partner, agency and co-marketing partner
Consolidate and report the market brand marketing MWB plan and execution in addition to ROI analysis process
Implement cross category brand campaign in cooperation with BU teams
Support cross category concept sell-in marketing plan coordination and consolidation with Local CTC and BU
Manage marketing agencies for effective communication and process with BU
Deliver appropriate channel activation sell-in and sell-out tools to represent the Brand and product well in alignment with global and local marketing strategy
Collect consumer insight and market research information per each category based on locally relevant target consumer to pursue further improvement in marketing planning
Relevant KPIs include : Brand Health KPIS (Brand momentum, Net promoter score, Spontaneous purchase intent, etc.), Executional excellence in global campaign implementation (media thresholds etc), Sell-in and sell-out KPI’s, Market share, Market sales vs plan, Traffic
Leading and managing a diverse team
Advanced user of MS Office suite of products
Strong interpersonal, influencing skills (e.g., relationship management, facilitation) and broad marketing knowledge and experience
Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
Strategy – ability to provide input to and implement strategy
Over 5 years of marketing and/or communication experience
Fluent in local language (if applicable) preferred

Manager, Brand Communications Resume Examples & Samples

Execute the communication plans and detailed budgets for country/ area, including PR execution
Input country media and e-marketing needs into Area plans
Ensure global / regional marketing guidelines are upheld during execution of concepts to local market
Implementation of Marketing Events
Reporting of country communication trends, including competitor analysis
Elaborate and implement the Brand communication plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies
Support Sales development by execution of appropriate brand communications support
Elaborate local campaigns, within the brand guidelines and Area media communications plan
Ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
Ad hoc Area wide projects
Follow up with involved parties within the e-marketing and communication process
To monitor all reports
Effective control of advertising, media and online disciplines within the MWB
Proven experience in key brand tracking measures
Ability to work in international environment, good with people, outgoing personality, leadership by example
Driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
3 - 5 years’ experience with a mix of consumer and trade marketing
E-marketing experience
IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

Manager Brand Communications Resume Examples & Samples

Develop and manage annual and seasonal digital marketing calendar and website update schedule in alignment with relevant task force
Provide input into the creation of the Market Brand Calendar, including Omni-channel activations
Ensure delivery of integrated communications across multiple digital platforms
Optimize digital experiences across multi screens
Ensure executional excellence and monitor and report on performance against the Brand and Business KPIs
Prepare monthly seasonal digital reviews to identify misses and opportunities and implement corrective action plans
Ensure corporate branding guidelines are maintained with at all times
Significant knowledge of the full marketing mix (advertising, PR, social media, events, sponsorship, retail, etc.) in a major brand or retailer (sporting goods industry preferred), digital agency, digital consulting firm, etc
Working with a team with diversity
Proven professional digital marketing experience

Manager, Brand Communications Resume Examples & Samples

Provide input into the overall seasonal, annual and Strategic Business Plan for the category
Provide input into the creation of the Market Brand Calendar, including Omni-channel activation
Ensure Category and Brand Plan executional excellence and monitor and report on performance against the Brand and Business KPIs
Manage category flexi Marketing Working Budget (full Marketing Working Budget, depending on Category), looking for efficiencies whether internally or externally
Deliver the best possible sell-in tools (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, PR and social tools) for the Category and augment where needed with Global approval
Communications qualification or equivalent industry experience and experience

Manager Brand Communications Resume Examples & Samples

Manage the advertising strategy and roll-out, in alignment with global direction
Manage the PR strategy and roll-out incl. a pro-active relationship with key media
Establish and manage a Digital & Social Media strategy and roll-out incl. a pro-active relationship with key bloggers and social influencers
Manage the reputation of the brand incl. crisis communications
Manage the relationship with relevant internal stakeholders i.e. Management, Trade Marketing, Sports Marketing, Sales and Finance (all local), Brand Marketing, Corporate Communications and eCommerce (all Global)
Manage the agency network (Carat, TBWA\United State of Fans, TBWA\Neboko Smarts, Iris and Press Only in the Netherlands, Carat, Ketchum and Media Mania in Belgium)
Manage the Brand Communications budget
To set personal objectives, targets, guidelines and assess direct report
To develop the functional and social skills of direct report on and off the job
Very strong communication skills, both verbally and in writing
Dutch native speaker
English (fluent, verbally and in writing)
At least 5 years working experience, preferably in (Brand) PR and/or Communications in a consumer focused industry
Experience as company spokesperson incl. crisis communication
Marketing and/or commercial background

Senior Manager Brand Communications CE East Resume Examples & Samples

Drive the Cluster category activation plans landing holistic and WE consistent campaigns across all communication channels (comms, PR, digital, event, social) , and ensure BU needs are covered (Local/ WE)
Ensure all strategies with consumer touch points (comms, channel mkg, sport marketing, key city activation, publishing) are in alignment with Cluster specific needs
Lead the category communication plans & brief agencies to guarantee executional excellence aligned with Cluster / WE activation plan initiatives and objectives
Develop if needed Cluster specific/lead initiatives based on Global guidelines, WE agreement and on Cluster Brand Activation Management sign-off with a focus on Key City
Control the category investments in accordance to the Cluster activation plan & manage budget targets & ROI with a focus on Key City
Input WE to deliver appropriate brand activation sell-in tools at Sales Launch period
Analyze the performance of key campaigns and feedback input to Cluster Brand Activation Head
Coordinate the creation of seasonal cross-category brand comms plan that outlines all aspects of activation, both in-store and out-of-store with a focus on Key City
Lead, steer and develop any cross category and brand campaign with a focus on Key City
Responsible for ensuring all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget/on-time
Partner closely with Brand Activation functions and WE BU heads and cluster BU teams to lead the development of overall direction of the brand across all categories and labels
Oversee annual Cluster specific digital marketing calendar (focusing on Newsroom activities) in cooperation with BU and ensure activities are including in the Brand Communications marketing calendar
Support WE functions with execution of cross category concept sell-in marketing plan coordination and consolidation
Ensure execution of channel activation sell-in tools at sales launch period
Consolidate and report on Cluster cross category brand marketing MWB execution and ROI analysis process
Provide leadership as well as engage and develop team members in a high performance environment
Develop and manage Talents
Provide a framework for performance and act as role model
8+ years of Sales, Marketing and/or communication experience
4+ years of experience of leading a team
Fluent in local language preferred

Senior Manager Brand Communications Resume Examples & Samples

Align with BU team to develop a yearly calendar of product launches and stories
Responsible for driving the creation of a comprehensive multi-dimensional brand c plan to be used to inform all brand activation interphases (campaigns, instore, EIM , spoma,…)
Work with Key Account teams and brand deisgn to adapt and localize global tools
Manage a cross functional team VM, and lead events to ensure a consistant and consumer relevant message is brought to life in the US market across all key touchpoints

Manager, Brand Communications, Seapac Resume Examples & Samples

Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories (Running, Training, Classics)
Create the seasonal and annual brand marketing strategy and activation plan (including full influencer strategy), landing the Global priorities and significantly improving Brand KPIs
Track and implement Category flexi MWB across markets (including distributors) and the marketing mix to best improve Brand and Business KPI’s
Establish a process to gather input from, deliver tools to and approve executional plans from the Distributors
Ensure Category and Brand Plan executional excellence in the markets and monitor and report on performance against the Brand and Business KPIs
Coordinate the execution of the SEAPAC Running, Training and Classics calendar (including any locally planned and globally approved Market-specific initiatives) at Market, with a focus on monobrand channel
Implement the Concepts-to-Consumer distribution platform, including key door sell-in packages (Retail Space Management, Point-of-Sale, staff trainings, sell-out tools, etc.)

Associate Manager, Brand Communications Resume Examples & Samples

Minimum a master degree in Communication, Media Communications, or relevant majors
At least 3 years’ experience in Brand Communication or Corporate PR
Mastery in Project management within a multifunctional team
Proven experience in managing PR agencies,influencers, media experts and editors
FMCG experience will be preferred
Fluent in both English & Arabic languages
Traveling availability (Europe and Middle East)
Saudi National or holds one of the GCC nationality

Senior Manager Brand Communications Resume Examples & Samples

Strong conceptual understanding of brand building
Excellent interpersonal/communication skills
Ability to manage highly creative agency resources
University degree required (Focus Marketing)
8 years industry or related experience

Manager Brand Communications Resume Examples & Samples

Implement a cohesive marketing communication plan for the category based on the brand Strategic Business Plan (SBP) and respective category plan(s) incl. distribution channels, in accordance to based on regional guidelines
Coordinate alignment with internal departments and facilities execution of marketing initiatives, overseeing all creative output across the brand marketing disciplines (ATL, BTL, digital, PR…)
Provide local specific communication insights (e.g. trends) of category to Lead Market
Track and report local implementation of global brand/category specific marketing tools back to Lead Market
To follow up with involved parties (external and internal) within the brand marketing process
To act as a primary business contact for external parties (distributors, agencies and suppliers) for his/her corresponding markets
To staff most suitable persons in direct report position in alignment with functional superiors and HR
Monitor all report, including joint Marketing Working Budget reports and activities reports of key accounts under his/her responsibilities

Assistant Manager Brand Communications Originals Resume Examples & Samples

Proven understanding of how overall brand strategy translates into consumer facing activation tools
A good understanding of the campaign process from brief to execution and reporting
Ability to build strong relationships with internal and external business partners, including management of agencies
Creative capacity / awareness
Knowledge, understanding and passion for the lifestyle-fashion market in footwear, apparel and accessories
Fluent in English. Second language is a plus
2+ years marketing experience, ideally will have worked within the sports/fashion industry for a minimum of 2 years
Degree in communications/marketing/advertising or equivalent industry experience
Substantial experience of the adidas business, or a significant knowledge in similar organizations of the full marketing mix (from advertising, to events, to sponsorship, to retail) with a major brand or in a retail environment

Senior Manager, Brand Communications Resume Examples & Samples

Define, create and implement Communications & PR strategy
Write press releases, manage PR placements and handle media requests
Proactively pitch new stories, initiatives and the Shake Shack brand to press
Oversee public relations and secure media coverage in consumer, trade and business outlets
Build and maintain media list and manage relationships with journalists, bloggers and influencers
Create and write copy, while creating brand content for various initiatives including digital and social media content, blog posts, marketing and promotional collateral, signage, recruitment pieces, advertising and brand campaigns
Manage PR agency relationships and external pitching
Assist in menu item naming and create brand messaging and communications across culinary calendars and Shack-wide initiatives
Embrace and convey the Shake Shack brand voice and positioning through marketing and communications
Project manage multiple marketing and PR initiatives and communications with regional marketing managers, Operations and restaurant managers
Assist and support Shack-wide social media initiatives
Work closely with operations, supply, development and finance
Report to Director of Brand & Regional Marketing and Communications
Position is based in NYC Shake Shack home office
5-7 years of communications, PR and brand marketing experience in food, hospitality or lifestyle brand
Strong PR and communications skills
Nerd of the written word and excellent copywriter
Detail oriented with an eye for the big picture
Comfortable managing priorities during demanding situations
Superb verbal and written communication skills
Strong understanding of PR and social media is a plus
Photography of food and events is a plus

Manager Brand Communications & Events Management MBC Resume Examples & Samples

Strategy: Develop and implement the locally approved Brand Marketing/Communication Strategy for Mercedes-Benz Cars, AMG and Smart (in line with global positioning), including the Management of the DAF (Dealer Advertising Fund). Digital Media MBC: Manage Mercedes-Benz car presence with regards to digital media, manage the development of communication content for social media
Marketing Communication Campaigns: Evaluating / adapting centralised HQ campaigns for local markets. Briefing / Re-briefing agencies and deciding on concepts. Production of national campaigns and evaluation of budget. Initiating campaigns, co-ordinating dealer involvement and distribution of POS (Point of Sale) material. Measuring campaign success and monitoring campaign
CRM: Develop and implement strategies to maximise retention and conquest sales from
5 - 8 years marketing experience (min 3 years at Middle to Senior Management level)
Luxury Brand Experience
Digital Marketing experience
Knowledge of marketing techniques and concepts
Brand Knowledge
Knowledge of Advertising, Media placement, Eventing, Competitor analysis, Research methods, Positioning, Luxury Brands
Experience in budget planning and management
Creative, analytical

Assistant Manager Brand Communications Operations Resume Examples & Samples

Contribute in establishing and optimizing internal processes and tools
Support alignment and smooth information flow within brand management and broader community
Support with key milestones planning
Consolidate category’ timings
Support in seasonal brand comms calendar planning (collecting input, analyzing and consolidating)
Financial support and budget management (SRM, vendor set up, agency spend tracking)
Head office project management assistance for VP of Brand Communications
Creative agency management assistance
Support in Creative Review and Briefing process
Project management of BM related requests; work on case studies to improve the department further
6 months of relevant work, extracurricular or volunteer experience
Experience with process management
Knowledge of all Microsoft Office applications is a must (Word, Outlook, Excel, Power Point)
Structured, organized and process oriented
Self-motivated, good with multi-tasking and result-oriented
Great with time management, stress and tight deadlines
Cooperate well and effectively with all stakeholders to maintain trustful relationships
Ability to work and support others in team environment
Must have completed junior or senior year from a 4 year university (or MBA/Graduate student)
Major in marketing, preferred
Strong written and verbal communication skills in English. Additional language is an advantage

Manager, Brand Communications / PR Resume Examples & Samples

Develop innovative, brand-specific, public relations strategies and plans to support brand business objectives as agreed with supervisor and the respective brand vice presidents
Collaborate with brand marketing and guest experience teams to develop annual business plan as it relates to Public Relations
Identify public relations opportunities to further strengthen brand positioning and programs
Collaborate with other cross-functional internal teams including brand marketing, guest experience, social media, content marketing, and corporate external and internal communications to develop holistic brand communications programming
Develop and maintain relationships with key hotel contacts including general manager, director of sales/marketing, director of public relations as well as any hotel retained public relations/marketing firms
Manage influencer programs to drive brand awareness, consideration, and preference
Fluent knowledge of working within a Windows environment
Demonstrated ability to exercise discretion in handling confidential information and crisis management issues
Demonstrated excellence in preparing clear and concise written business communications for all types and levels of audiences
Strong customer-focus orientation
Demonstrated ability to influence and communicate with all levels of management and employees

Manager, Brand Communications, Football Resume Examples & Samples

Provide input into the overall seasonal, annual and strategic business plan for the Business Unit
Provide input into the creation of the market brand calendar, including Omni-channel activation
Create the seasonal and annual Business Unit marketing strategy and activation plan including Key city attack plans and integrate lead sports marketing assets and EIM, landing the Global priorities and significantly improving brand KPIs
Manage and execute Business Unit campaign in collaboration with Global BU and Market BU
Develop, plan and manage Business Unit event activation
Define and identify locally relevant target consumer based on Global strategy
Continually analyze sell-in, sell-out ROI of communication investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels in the Market
Manage and monitor the media activity report and efficiency analysis
Build and maintain close collaboration with media partners, PR agencies and Co-marketing partners
Develop and implement PR event programs to efficiently support brand activities and share the PR media coverage, events result & ROI analysis on a monthly base
Allocate Business Unit flexible MWB across the marketing mix to best improve brand and business KPI’s
Ensure Business Unit brand plan executional excellence and monitor and report on performance against the brand and business KPIs
Provide input to the Global Business Unit (BU) to ensure brand marketing tools are optimized to best meet market needs and significantly improve brand business KPIs
Deliver the best possible sell-in tools together with BA (advertising, media, trade marketing, own retail marketing, e-com, consumer-facing events, PR and social tools) for the Business Unit and augment where needed with Global approval
Collect consumer insight and market research information of Business Unit based on locally relevant target consumer
Relevant KPIs include
. BU market share
. BU market sales vs plan
. Omni channel traffic
Good understanding of the consumer campaign process from brief through to execution
Proven communicator in both written and verbal
Over 5 years of marketing and/ or communications experience
Fluent in local language (if applicable)

DM / Manager Brand Communications Resume Examples & Samples

The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate
5 - 6 years
Experience with marketing communications profile
Good Analytical skills
Good coordination skills
Vendor Management
Essential : Graduation
Desired : full – time post - graduation in business management/MBA

Manager, Brand Communications Analytics Resume Examples & Samples

Own end-to-end paid media, advertising, and content analytics strategy and analysis, taking insights and findings to better determine spend and planning, ultimately sharing findings with team members and cross functional teams (organic digital and social) and executives for discussion and implementation
Data management – Consolidating multiple streams of paid media (SEM, Display, Social), Organic (Website, App, Social), market performance, brand and consumer data, drawing conclusions and strategic next steps for paid media and recommendations for organic
Take the media strategic plans that link key business outcomes to performance measures and operational drivers
Lead analytical assessments of media and creative performance, isolating key drivers of performance – ultimately helping to refine the content strategy
4+ years of digital media analytics experience, preferably in consumer products and developing premium brand. Open to brand or agency experience
Familiarity with the following a plus: Crimson Hexagon, Spredfast or Sprinklr, Facebook Business Manager, Instagram Analytics
Familiarity with the following platforms: Facebook, Instagram, Twitter and Snapshot
Strong grasp of cross-platform media analytics including research methodologies and vendors along with strong working knowledge of the media landscape and its continued evolution
Strong working knowledge of Omniture, Google Adwords, and Salesforce
Desire to innovate and build out media, advertising and content analytics practice for the organization; openness to exploring new research opportunities and methodologies to develop robust deliverables
Strong ability to synthesize and interpret data from both an analytical as well as business perspective to produce deliverables that are linked to actionable business insights and recommendations
Flexible communication style to collaborate with multiple stakeholders from varying backgrounds. Able to effectively translate and present analytics data to business users at the Manager / Director / VP level
Creative and thoughtful thinker – open to testing new ideas and work towards valid results
Proven ability to manage external suppliers and partners and ensure top value and performance for organization
Highly collaborative
Passion for fitness and wellness lifestyle a plus
BA required

Senior Manager, Brand Communications, Fitness Resume Examples & Samples

Lead the marketing team, setting clear vision on the WHAT & the HOW we are delivering the BU strategy
Be a role model, coach & prepare the team to grow into people’s manager
Strategic thinking & influencing skills
Analytical skills & problem solving
Ability to build strong relationships (among peers, agency management, cross-function/cross-departments)
Collaborative mindset/ Live the Delta
Over 7 years of marketing or sales and/ or communications experience including digital experience in sporting goods or fast fashion retail or FMCG industry preferred
International experience if possible
Fluent in both local language and English (if applicable)

Manager Brand Communications Core Resume Examples & Samples

Point person for the category, maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy
Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
Ability to lead and mobilize a cross-functional team without direct management responsibilities
Strong project management and planning skills

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