Brand Communications Resume Samples

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G Gutkowski

Gavin

Gutkowski

800 Schneider Views

Philadelphia

+1 (555) 232 6446

800 Schneider Views

Philadelphia

Phone

p +1 (555) 232 6446

Experience Experience

San Francisco, CA

Brand Communications Manager

San Francisco, CA

Gulgowski, Kerluke and Dickinson

San Francisco, CA

Brand Communications Manager

Develop mid and long term communication strategy for adidas brand in Russia and CIS based on global brand platform
Develop key categories communication plans in close collaboration with the Category Communication Managers
Provide guidance on effective briefings for creative and media agencies
Assess all the creative solutions and media plans and provide meaningful feedback to Category Communication Managers to achieve the best possible improvement of brand KPIs
Lead development and execution of cross-category brand communication campaigns
Maintain a deep operational relationship with multi-functional counterparts and Category Communication Managers to ensure full coordination of brand activities and compliance with brand activation calendar
Maintain fruitful relationships with creative and media agency network. Improve working processes

New York, NY

Director Brand Communications, Sports

New York, NY

Koepp, Nitzsche and Hilll

New York, NY

Director Brand Communications, Sports

Provide strategic feedback and work on alignment with global counterparts regarding US specific plans, tools, and activations
Work with key account teams and brand design to adapt and localize global tools
Manage consumer knowledge and competition knowledge tools and processes with internal and external partners
Align with BU team to develop a yearly calendar of product launches and stories to inform the larger omni-channel plan
Manage cross functional alignment of category positioning
Responsible for creating the Brand KPI tracking tools for US Sports comms
Trade Marketing

present

Phoenix, AZ

Associate Director, Brand Communications

Phoenix, AZ

Spinka Group

present

Phoenix, AZ

Associate Director, Brand Communications

present

Provide competitive analysis and breakdown of industry performance following major Tier 1 festivals
Support Business Development team with case study suggestions from PM global networks for client meetings and new business pitches
Work with PM agency brands to identify best practices and campaigns to share within PM network
Provide perspective and inspiration on competitive landscape by observing trends and standout submissions for internal learning and training opportunities
Develop and execution of integrated branded and unbranded communications plans for the US market, working in close collaboration with the US Brand teams and cross-functional stakeholders in Public Affairs, Advocacy, Policy, among others
Provide strategic communications counsel to internal stakeholders for I-O product teams
Manage & deliver in high pressure and multitasking situations

Education Education

Bachelor’s Degree in Marketing

University of Kentucky

Bachelor’s Degree in Marketing

Skills Skills

Ability to think strategically
Multi-tasker who is flexible and thrives in fast-paced, dynamic environment
Proven analytical and problem solving skills
Ability to influence within a highly matrixed organization
Superior organizational and project management skills
Knowledge of new and innovative communication tools & tactics
Understanding of budget management/allocation
Experience presenting to and working with senior management
Team player
4+ Years of Marketing Experience

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Brand Communications Specialist Resume Examples & Samples

Assist with improving our story-telling ability by bringing our brand and values to life in new and unexpected ways
Assist with generating and implementing ideas to better connect our brand with our clients to develop word-class brand engagement using videos, presentations and other mediums
Helps to develop and incorporate brand messaging into global communications
Maintains and assists in the development of new marketing collateral and tools for the Corporate Marketing Suite
Manage Corporate Marketing projects from end-to-end and provide ad hoc support in various capacities as they arise in support of the Brand and Corporate Marketing team
Champions and supports various brand communication points for Franklin Templeton employees (Brand Resource Center, “AskBrand” email point, Global Marketing Portal and newsgator community); helps answer employee questions about brand standards and applications
Builds and fosters relationships across key internal partner and stakeholder groups to facilitate collaboration and help incorporate their unique perspectives into corporate materials
Performs periodic competitor analysis of corporate marketing branding efforts and reports out findings to team
3-5 years prior brand marketing, marketing communications, and/or advertising experience
Ability to collaborate deeply with multiple groups, and to influence projects across organizations
Experience in financial services industry brand marketing or communications
Strong attention to quality with “the devil is in the details” mentality
Likes a fast-paced environment and can manage multiple dependencies for success
Bachelor’s degree, preferably with a major in English, communications, journalism, or marketing
Comfortable interacting with individuals and groups across the organization
Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook)
Demonstration of knowledge of social channels (Facebook, LinkedIn, YouTube, Twitter, etc)
Self-starter who can work independently or with minimal supervision
Able to successfully manage multiple projects at one time
Ability to be flexible and adjust to the pace of the work environment and its inherent unknowns
Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, management, legal, performance, and creative services)
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
Maintain updated knowledge of procedures, products and activities of assigned area
Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
Ability to manage projects that involve team members from other departments

Director Brand Communications & Sports Marketing Resume Examples & Samples

Responsible for knowing the business issues, plans, products and consumer situation for the category
Owns the relationship with key interfaces in developing comprehensive 360 degree marketing plans that drive the category and lead to effective commercial activities
Leads in the development of short and long term brand and sports marketing strategy based on the global SBP and specific category objectives
Leads in the development of an effective channel-planning strategy based on the concept strengths, marketing objectives and consumer realities
Creates comprehensive action plans for all marketing projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies
Identifies commercial opportunities to optimise the consumers’ experience
Lead content teams to ensure commercial needs are met
Lead sports marketing team to set and deliver to objective goals
Lead implementation of all marketing disciplines; advertising, Internet, PR, retail and media
Be the key interface to the internal stakeholders of marketing plans
Manage global agency across experience enhancements
Develops concept strategies in conjunction with peers
Briefs content team on deliverables required for effective channel implementation
Manages the rollout of the concepts to key stakeholders
Manage and guide external partners towards creative experience across disciplines, and global markets
Executes and tracks the Brand Communications plan
Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports
Responsible for the management of allocated budgets
Global Implementation
Responsible for making sure all communication activities are developed with regional use and implementation issues in mind
Benchmarks the progress in the brand perception in markets
Ability to work independently under little guidance on several projects simultaneously
Ability to manage complex projects on a global level
Ability to think strategically, synthesize the most complex data and develop innovative solutions within an entrepreneurial environment
Extensive knowledge of the action sports industry, market trends, and consumer marketing strategies
Excellent analytical, problem solving and influencing skills
Strong leadership skills with ability to build respect and trust with others both internally and externally
Ability to grow and develop talent within the company
Demonstrated knowledge in the areas of marketing, business development and operations
A passionate commitment to understanding what motivates consumers
Seven years of brand communications and sports marketing management experience, or equivalent combination of education and/or experienceExperience working for an action sports company in a brand communications/sports marketing role preferred

Internships Brand Communications Resume Examples & Samples

Football
Running
Outdoor
Heartbeat Sports
Digital
Originals
Style
Support teams on day to day tasks
Competitor research and analysis
Assist and execute analytic tools for website and Facebook tracking
Support presentations / assist in sample orders / data platform management
Support the Global Brand Communications team in developing strategies and campaigns that will help markets to launch products and concepts
Key projects (include preparing market update presentations, support of shoot preparations and PR launch tools and events
Managing the communication between the team and agencies as well as markets
Take on responsibilities for own projects
Work on department specific tasks

Reebok Brand Communications Manager Resume Examples & Samples

Lead the development of communication plans and detailed budgets for country in collaboration with CSLAM
Ensure effective country communication plans
Ensure global/regional marketing guidelines are upheld during adaptation of concepts to local requirements
Track the implementation of global/regional marketing communication tools within market
Implement global/regional campaigns

Brand Communications Manager Running Resume Examples & Samples

360 marketing
Digital marketing
Brand marketing and/or project management
Media/advertising planning and buying

Brand Communications Specialist Resume Examples & Samples

Coordinate campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
Track and reconcile all project budgets, estimates and invoices
Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines

Brand Communications Manager Resume Examples & Samples

As part of the US Running BU, work to ensure clear positioning of key product concepts, including understanding of distribution channel, target consumer and key messaging
Write and deliver effective category briefs that deliver against Business Unit objectives and result in the delivery of compelling integrated, US relevant marketing tools, and product sellout
Lead the communication between US Running Merchandising, US Marketing Specialists, Concept to Consumer and Global Brand Communications teams to ensure seamless delivery against all marketing initiatives
Build consistent omni-channel messaging strategies & 360 Brand Activation plans across all marketing disciplines including but not limited to advertising, in-store, digital, trade, events
Lead reporting on marketing initiatives, including collection and evaluation of tools, KPIs and sharing of best practices
Direct external agencies on the creation and development of creative to message category positioning and hit all expected delivery dates for the US Region
Approve campaign messaging & creative direction across campaign tools (including but not limited to Print, OOH, Digital, Retail) to ensure they meet brand/campaign guidelines
Multi-tasker who is flexible and thrives in fast-paced, dynamic environment
Ability to influence within a highly matrixed organization
Knowledge of new and innovative communication tools & tactics
Understanding of budget management/allocation
Experience presenting to and working with senior management
4+ Years of Marketing Experience
Proven track record in building strategic plans that contribute to overall brand health
Experience with integrated marketing campaign tactics including advertising, digital, public relations, event marketing and retail point-of-sale
Deep understanding of brand & product marketing
Ability to lead a cross functional team (PR/Trade/Media) toward a common goal
Proven leader with strong communication & organization skills
Acute understanding of the US consumer & fitness landscape
Outstanding work ethic & highly self-motivated
Bachelor Degree is required; Graduate Degree a plus
Must be willing to travel (domestic) 5-10%

Brand & Communications Insight Manager Resume Examples & Samples

Develop and manage a plan for all continuous research (brand tracker) and ensure rigorous evaluation of brand and product performance
Manage research agencies for continuous research; from contracts to deliverables and on-going relationship through to review of agency performance
Deliver robust and actionable insights to the business across brand, product and customer experience
Through collaboration, provide the business with an in-depth, rigorous evaluation of our key brand health measures and evaluate the effectiveness of marketing campaigns
Work with key stakeholders across the business to prioritise and agree continuous research schedule and improve engagement of brand research across the business
Previous experience of running a brand tracker or other continuous research studies is essential, ideally including some work running tracking studies within an agency
An excellent understanding of the media market, particularly the newspaper industry, and an ability to understand and articulate the issues facing a media owner
Experience of working on marketing effectiveness and brand research and analysis techniques. A sound understanding of media research techniques and tools

Senior Manager Sports Marketing & Brand Communications Resume Examples & Samples

Good oral, written and presentation communication skills
Ability to build and maintain key industry and high profile relationships
Broad understanding of style and the sport-lifestyle category
Ability to succeed in ever-changing and complex organization with minimal daily direction
Understanding of Brand and Sports Marketing strategies
Strong understanding of (and experience in) how consumer communications and media work and what makes them effective
Global travel required
Bachelor’s Degree from a four year University
Minimum five years of brand and sports marketing experience within a consumer goods company
Experience working for an action sports company preferred

Brand & Communications Research Executive Resume Examples & Samples

Previous experience of running a brand tracker or other continuous research studies is ideal, including some work running tracking studies within an agency
Working on marketing effectiveness and brand research and analysis techniques
Must be articulate in written and oral skills and be comfortable presenting research at a senior level with gravitas and confidence of putting their point of view across

Brand Communications Reebok Resume Examples & Samples

Provide input into the overall seasonal, annual and Strategic Business Plan for the Brand
Provide input with previously set KPIs and metrics into the creation of the Market Brand Calendar, including Omni-channel activation
Develop BU seasonal and annual brand activation plans across channels, including strategy for all marketing vehicles, Key City Attack Plans and integration of lead Sports Marketing assets, following Global priorities and focused on continuous improvement of Brand KPIs
Allocate Category flexi MWB across Market sub-units and the marketing mix to best improve Brand and Business KPI’s. Ensure the key brand key stories MWB implementation & tracking at Market level
Establish a process to gather input from, deliver tools to and approve executional plans from the Market. Ensure proper seasonality tools to be provided to all distributors
Ensure Brand Plan executional excellence in the Market's (i.e. 90-60-30 Brand activation process ownership) and monitor and report on performance against the Brand and Business KPIs
Support CI input & relevant trends delivery to support Brand strategy and performance
Tracking and report campaign executions (consider cross-channel and cross-areas)
Excel external agency relation towards a common understanding of Brand strategic needs (Creative, Media and PR)
Manage Marketing Working Budget (& SWB), looking for efficiencies whether internally or externally
Provide key campaign content to HR for internal communications
Lead the development of sell-in tool kit including (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, PR and social tools) and ensure on time delivery
Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
Leading and managing a diverse team (incl. remote management)
Proven media planning/buying experience
University degree in Marketing
5+ years professional experience, ideally in Sales and/or Marketing

Senior Director Brand Communications & Omni-channel Calendar Resume Examples & Samples

Strong presentation, planning, and analytical skills
Bachelor’s degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
At least 8 years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry

Senior Director Brand Communications & Omni-channel Calendar Resume Examples & Samples

ATL Brand level Advertising
Seasonal Brand Comms Planning/calendar
MWB/Operations
Agency Management / selection
Horizontal concepts
Creative updates/accountability to the Board
Oversight Responsibilities include
Development / teachings / advisement for Category Directors
Category owned Seasonal Integrated Comms plan
Creative briefings / development rounds
Shared role with GM in Creative approval
Ensure that Reason To Believe (Sell-in) and Reason To Buy (Sell-Out) are equally supported via integrated concepts and measurable KPIs. Growing both the brand and the categories to mutual benefit
Partner with the Global Strategy team to roll out brand platforms, concepts and measurable KPIs
Ensure all Category Communications Directors are managed to and deliver on the same brand building strategy
Centralize the concept development of Reason To Believe (Sell-in) brand concepts, large scale brand advertising initiatives, and ATL category initiatives
Partner with Category Communications teams to brief, select agency, manage concept and product content
Central oversight of agency roster and selection will insure that pricing and production are consistent and that creative work is held to the same caliber across the brand and categories
Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store
Deliver appropriate channel activation sell-in tools at Sales Launch period
Plan resources to guarantee optimal execution at Points of Sale (space planning, merchandising, Point-of-Sale ordering, Visual Merchandising planning, etc.)
Brief agencies to execute the Retail Space Management projects and Point-of-Sale campaigns
Monitor and measure performance through determined business KPIs
Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement

Senior Director Brand Communications Resume Examples & Samples

Develop marketing plans that drive the category and lead to effective communication activities
Develop short and long term communications strategy based specific category business and in alignment with brand objectives
Lead the integrated Communications team in developing an effective channel-planning strategy based on the concept strengths, marketing objectives and consumer realities
Oversee day-to-day management of marketing communications leads
Direct all communication disciplines; PR, digital, retail and media
Direct all internal marketing groups to functional leads; business unit, sports marketing, adidas innovations (ait), etc
Lead client role to global agency on the category
Concept Development
Lead the global agency briefing process and manage development of all concepts and creative elements through direct report
Lead the integrated Communication team in the development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
Direct the management and approval of entire category communications budget and all decisions according to brand and business objectives
Responsible for ensuring all communication activities are executed in markets in ways that meet global expectations and strategies
Ability to sell and influence at all levels of a large company/organization, especially at the Sr. Management level
High level of strategic and conceptual thinking required
Advanced level in understanding of integrated marketing mix across multi-geographic markets
Broad understanding of the sports industry, and a passion for sport
International work experience and ability to speak multiple languages is helpful
Ability to travel domestically and internationally up to 35% of the time
4 yr degree in Business, Marketing, or related field required. Advanced degree preferred
Minimum ten years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising agency
Demonstrated ability and proven success in managing global agency partnerships
Demonstrated ability and proven success in managing of integrated communications team at the global level
Or equivalent combination of education and/or experience

Brand Communications Specialist Resume Examples & Samples

Previous Pharmaceutical / Biotechnology experience
Experience with Salesforce.com
Working knowledge of Microsoft Sharepoint
Microsoft Office/Suite proficient (Word, Excel, PowerPoint, Outlook, etc.)

Director Global Brand Communications Resume Examples & Samples

Support the Sr. Director Brand Communications & Media on all levels of planning related to brand communications
Lead the development of both seasonal and annual holistic and integrated communications strategy and plans to deliver on brand needs, partnering closely with Planning and Global Category directors to harvest consumer insights
Foster a high-performance relationship with the Sports Performance agency of record, 72adnSunny
Partner with the Sr. Director Brand Communications & Media to develop and drive the global communications strategy development for the brand, to inform advertising creation plans
Align with Global Category Brand Directors to harvest consumer, product and category insights to directly inform Brand communication plans
Ensure global Brand Communications rollout plan is adhered to globally and with the markets
Responsible for partnering with the Director of Media to ensure insights and requirements of all brand initatives are used to inform the Global Media Strategy and that media insights are infused into overaching Brand Communication Plans
Give strategic and development guidance to the Sr. Manager Brand Communications
Ability to translate consumer media behaviors and business challenges into holistic communication plans
Deep knowledge of analytics and proven success using data to inform strategy
Organizationally savvy – ability to effect change and thought throughout an organization
Proven experience in advertising creation: agency management, planning, briefing, production and analysis
Experience managing agency partnerships and building strategic relationships
Deep knowledge of both traditional and digital/social media channels and an ability to develop and interpret media plans and analytics for both
Ability to act as an internal spokesperson for the brand as it relates to all facets of integrated marketing
Strong experience presenting to large groups with different backgrounds (marketing function + internationally diverse market teams)
Challenges the status quo while understanding the value in the fundamentals
7 years + broad marketing/media experience with exposure to global clients and a mix of agency and brand-side experiences
5 years + experience managing the planning, development and execution of advertising
Degree educated preferably in a Marketing discipline

PR Intern, Brand Communications Resume Examples & Samples

Assisting the PR team with the development of press materials, TV bookings and database management at busy weekly and monthly magazines as well as 24/7 interactive websites
Pitching online news stories for magazine media brands to reporters at other news outlets
Researching relevant print and digital media contacts and compiling into lists using Cision and FileMaker Pro
Managing props for television segments; including calling PR contacts, shopping, styling, and returning
Online monitoring and reporting on relevant media and brand news; assembling clips into PR reports
Social media monitoring
Assisting at brand sponsored events
General administrative duties, including answering phones
Junior or senior college student who is detail-oriented, resourceful and enthusiastic with good phone manner
Previous media experience preferred but not required
Proficient in Microsoft Office and a strong understanding of social media platforms especially Twitter and Facebook
General interest in news, business, politics, sports, fashion, luxury, lifestyle, and/or travel
Access to a television for required news program viewings

Director of Global Brand Communications Resume Examples & Samples

Drive and direct Public Relations/Publicity efforts for all brand categories globally
Manage all external agencies for PR & Celebrity
Monitor and oversee all requests and enquiries from journalists for brand and executives
Ensure all aspects of the brand are publicized in the correct environment on a constant/consistent basis
Build and execute seasonal press previews to maximize big ideas; secure editorial, celebrity and trade press
Overseeing seasonal collection appointments and press feedback
Working effectively with internal departments to maintain a positive outlook and the consistent message of the brand
Manage gift and departmental budget/allocation
Build and execute all retail events – store openings + master brand events
Oversight of regional markets;, press correspondence, driving awareness to brand
Effectively build, track and report out appropriate KPI’s to measure effectiveness of strategies
Pre-existing media relationships in the industry, including art, design, tech and music

Specialist Brand Communications Resume Examples & Samples

Implement a cohesive marketing communication plan for the category based on the brand Strategic Business Plan (SBP) and respective category plan(s) incl. distribution channels, in accordance regional guidelines
Brief and manage internal1 and/or external resources for creating locally needed category specific marketing tools (exceptional)
Drive the development of all communication tools from conception to execution ensuring that all projects are on time, within budget and on brief
Secure and control the Sub – Area Brand marketing disciplines of the Marketing Working Budget within the agreed parameters for his/her responsible markets
Monitor all report; including joint Marketing Working Budget reports and activities reports of key accounts under his/her responsibilities
Preparation of pre-event and post events reports

Senior Administrative Assistant Brand Communications Temporary for Months Resume Examples & Samples

Progressed working knowledge of Microsoft Office (particularly Excel, PowerPoint, Word, Outlook)
Very good command of German and English both written and spoken
High level of service orientation in dealing with internal and external stakeholders/customers
Advanced PC software skills
Combined theoretical and practical knowledge incl. company policies and practices
Basic knowledge in related job areas

Senior Administrative Assistant Brand Communications Temporary for Months Resume Examples & Samples

Maintain and update department files, records, (organizational) charts, subscriptions and publications
Receive and screen telephone calls , monitor mail entry and administer the department owned e-mail accounts
Assist in creating/revising of presentations
Coordinate and execute all travel arrangements for team members including flight and hotel booking visa securing, car reservations and airport pick-up arrangements and solving standard problems in reasonable timeframe
Complete travel expense reports
Assist in and coordinate projects and assignments as requested/directed

Junior Brand Communications Manager Resume Examples & Samples

Long-term strategic planning: supports Brand Communications Manager in planning long-term objectives and key fields of investment in the country, based on strategic and business priorities in CEE
Yearly planning (MP/MWB):supports Brand Communications Manager in translating long-term plan and global brand priorities into yearly marketing plans (activities) and respective budget planning
Seasonal planning (detailed activation programs): translates overall global, WE and CEE priorities into concrete market implementation (ATL, BTL, digital, grassroots, PR, social),
Proven advanced knowledge of digital & social media as well as practical skills in this area
Proven knowledge and practical skills in brand marketing and communication
Passion for streetwear and fashion industry and eagerness to develop it
Implementation driven personality with developed work organization
Advanced communication & interpersonal skills
BA degree marketing/management preferred
At least 2 years’ experience in media planning for a consumer brand; digital media preferred
Fluent in English and local language (writing and verbal)
IT skills: Outlook, Excel and Word: advanced; PowerPoint: expert

Director Brand Communications Resume Examples & Samples

Chief women’s knowledge driver across all categories, acting as a center of excellence for the business. Act as the adidas US women’s consumer expert – providing knowledge and expertise to the entire company
Responsible for driving the creation of comprehensive multi-dimensional brand plans that inform all activation channels on women’s focused brand and horizontal category initiatives
Responsible for leadership of internal teams, key partnership and agencies in program briefing through to the creation of multiplatform content based programs
Maintain a deep operational relationship with U.S. Communication Category leads, Global Brand Communications and channel heads to ensure full coordination with brand activation calendar
Maintain close strategic ties with global category brand communications counterparts to inform global asset creation ensuring all U.S. program needs are met
Proven results and orientation based in critical thinking and problem solving skills
Innovative creative thinker, contributor and source of inspiration
4 years + experience leading brand communications in a leading sports, entertainment or female focused brand environment
Degree educated preferably graduate level focused in a Marketing discipline

Brand Communications Manager Resume Examples & Samples

Develop mid and long term communication strategy for adidas brand in Russia and CIS based on global brand platform
Develop key categories communication plans in close collaboration with the Category Communication Managers
Provide guidance on effective briefings for creative and media agencies
Assess all the creative solutions and media plans and provide meaningful feedback to Category Communication Managers to achieve the best possible improvement of brand KPIs
Lead development and execution of cross-category brand communication campaigns
Maintain a deep operational relationship with multi-functional counterparts and Category Communication Managers to ensure full coordination of brand activities and compliance with brand activation calendar
Maintain close strategic ties with global category counterparts, having clear understanding of how to locally execute as well as ensuring all local market needs are communicated and addressed
Ensure the best possible consumer experience is delivered across all marketing activities. Provide guidance for improving consumer experience in stores and at adidas.ru
Maintain fruitful relationships with creative and media agency network. Improve working processes
Provide recommendations on marketing budget allocation in order to increase return on investments and the effect on brand KPIs
Brand KPI’s (overall brand perception and the number of brand advocates)
Quality of the creative solutions
Effectiveness of media plans
Adidas brand sales vs plan
Work for the #1 Sports Brand in Russia
Dynamic job environment gives exposure and experience to all aspects of Marketing
Great career growth opportunities
Global exposure and travel opportunities
5+ years of marketing communications planning experience with the big global brands
2+ years of experience managing communications in an international marketing driven company is a plus
Strategic planning experience at international creative agency is a plus
Proven track record of developing breakthrough communication campaigns
Higher Education Degree, preferably M.A in Marketing
Personal Qualities: Energetic, Proactive, Self-motivated, Passionate, Confident, Team Player, Considerate
Great communication, interpersonal, and presentation skills
Strong influential skills, Ability to persuade people
Creative thinker who brings new and innovative approaches
Great understanding of how to create a great consumer experience beyond marketing communications
High level of organization with a structured, methodical way of working
Ability to build relationships across a variety of levels
Passion for Sports

Director Brand Communications Resume Examples & Samples

Lead in strategic planning phase of the brand communication activities for the USin close collaboration with the SD Brand Communication and the BU Director
Where applicable lead in the global planning and creative development of US stories that will be shared with other markets. Ensure any additional needs for other markets are captured and a clear roll out plan is adhered to globally especially in cordination with digital, pr and social launch dates
Ensure any US stories that are globally ranged are aligned on the US and Global omin-channel calendar
Lead in the development of a global tool kit across all marketing touch points in cluding sell-in and sell out to support US created product stories that will be ranged globally
Lead in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution
Responsible for driving the creation of a comprehensive multidimensional brand c plan to be used to inform all brand activation interphases (campaigns, instore, EIM , spoma…)
Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
Responsible for creating the Brand KPI tracking tools for WE and MFCs, and the corresponding “Action Plans” tools
7 years + broad marketing experience across all areas
2 years+ experience managing communications in a leading sports/and or fashion brand environment

Senior Manager Global Brand Communications Andmedia Resume Examples & Samples

Support the Sr. Director Global Communications & Media on all levels of planning and creation related to communications and advertising
Lead in strategic planning phase of the brand communication activities for the brand in close collaboration with the SD Brand Communications and Category Leads
Responsible for driving the creation of a comprehensive multi-dimensional brand plans to inform all local market activation
Maintain a deep operational relationship with Global Communication Category leads, Global Brand Design and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
Manage a cross functional team of PR, social and digital marketing specialists to ensure a consistant, consumer relevant message is brought to life across all key touchpoints
Strong collaboration and support to the Global Director of Media to ensure consumer insights are the foundation of every creative activation
External and/or agency work experience at the planning and/or strategy levels
Strong experience presenting to groups with different backgrounds (marketing function + internationally diverse market teams)
International work experience and ability to speak multiple languages is preferred, not mandatory
Boasts a passion and deep understanding of sport
Strategic, organized and process and solution-oriented with an attention to detail
Innovative thinker
2 years + experience managing communications in a leading sports/and or fashion brand environment

Senior Director Brand Communications & Asset Marketing Resume Examples & Samples

Develop and lead the seasonal and long term Classics Brand and Asset Marketing Strategy
Assess strategic priority areas for the business including: trends, needs, capabilities, assets, and competitive realities to identify unique market opportunities and threats, and incorporate these into relevant and compelling actionable business cases and communication plans
Obsessively track key trends in the market and look for opportunities where Reebok and Classics can capture the market and new audiences
Partner with product marketing & regional leadership globally to identify key product concepts for communication plans
Develop and maintain scoreboards for business and marketing results and translate key conclusions into clear action points
Lead the preparation and execution of asset marketing and brand communication presentations at key events and meetings
Lead and collect best practice sharing process across markets and functions
Develop and maintain strong partnerships with the Training and Running Business Units, Media, Retail, PR and Events counterparts
Strong analytic and strategic abilities
Leader and team player
Idea and solution driven orientation
Strong communication and presentation skills with keen business acumen
Ability to enroll key stakeholders and gain support for initiatives
Ability to lead, motivate, and direct a cross-functional team
Ability to manage and prioritize across multiple functions in a global organization
Creative and ideation skills
Balance of strategic and executional skills
Strong understanding of global pop culture
Strong external agency and vendor relationships
Brand experience in the entertainment space
Partnership Management and Activation
15+ years in a brand marketing leadership role or equivalent agency experience
5+ years working for a brand with a similar target consumer and/or a strong cultural connection to fitness, fashion, entertainment, sports and media categories
Experience working for a global brand supporting regional/local market stakeholders and/or having lived and worked internationally for a global organization
Experience leading a team of 5+ and managing external agency teams
Examples of building creative solutions for emerging media channels; experience delivering creative solutions across digital media, mobile, ecommerce, gaming and viral channels

Brand Communications Manager Resume Examples & Samples

2+ years marketing, online media, or agency experience
Understanding of media brand storytelling and how to communicate unique value propositions in a crowded marketplace
Event and project management experience
Excellent communicator, and you’re comfortable whether meeting in person, on the phone, or via Skype
Ability to work independently and with others
Roll up sleeves mentality with a customer-centric attitude
Self-starter with strong team ideals and an entrepreneurial spirit
Design skills a plus

Associate Brand Communications Resume Examples & Samples

Cross-functional collaboration with key brand stakeholders including brand marketing/guest experience, content marketing, social and digital marketing
Identify proactive public relations opportunities to further strengthen brand positioning and programs
Aid in media relations efforts including research; development and writing of communications materials, including but not limited to news releases for trade and consumer media, social/web content, executive key messages; coordinating interview logistics with media; and reporting
Help prepare summaries for program tracking; work with brand marketing teams to determine effectiveness of current programs to maximize the Company’s return on public relations investments
Develop and maintain relationships with key hotel contacts including general manager, director of sales/marketing
Support opening of key hotels in the regions through proactive media relations activity and event management
Maintain industry media list and media coverage tracker on behalf of brands
Update regional and global reports on a regular basis

Intern Localization Brand Communications Resume Examples & Samples

Main point of contact with Global Analytics team for analytics on the translated content in the local websites and the eComm CRM team for newsletters
Pull out reports from adobe analytics and adapt them to make them relevant for FTEs and PMs as well as for adidas senior management
Responsible to update Global briefers’ document
Responsible to chase on pending payments for non FTE projects
Support on communications with the markets
Keep all of team google tracker documents up to date
Currently a Business or Marketing student at a university or other instance of higher education- Enrolled for the complete duration of the internship (6 months)
Only applies to EU citizens due to working permit regulations
Passion for digital marketing
Knowledge of a few foreign languages

Brand Communications Strategic Projects Director Resume Examples & Samples

Responsible for all PR planning + execution for both brands (issue press, events, partnerships, crisis communications, etc.)
Secure opportunities to build profiles of key editors, experts, and publishing team members
Promote advertising and sales achievements and programs to business and media industry trade press to showcase the advancement and successes of the brands
Collaborate with the digital team on strategy for major brand programs, as well as breaking covers, celebrity interviews, and editorial features
Develop all media materials including press releases, media alerts, talking points for TV segments and events
Create PR opportunities through joint partnerships with other media for editorial features and branded events
Work closely with marketing, sales, and editorial to coordinate efforts of teams involved in brand-building opportunities + strategic revenue partnerships
Large- and small-scale event management: development of overall press strategy; in conjunction with sales/marketing teams

Global Brand Communications Manager Resume Examples & Samples

Partners closely with internal marketing teams, serves as communications contact for internal marketing clients and agencies to help them deliver upon their communications strategies
Manages above-brand portfolio communications as well as key product communica-tions; guides internal teams to understand how product communications support overall corporate brand
Is an expert in the latest, most efficient communications channels and works to imple-ment them into our communications
Serves as brand ambassador, responsible for the integration of both the written and vis-ual elements of the brand and works collaboratively across the business to maximize branding opportunities; Reviews customer facing marketing campaigns to ensure con-sistency
Develops Sandoz branding materials and guidelines for all communications-channels and working constantly to keep the brand fresh and consistent
Coordinates trainings for global and local functions, countries, country communicators, brand managers on brand management tools, projects and processes
Coordinate distribution of packaging guidelines, supervise and support local implemen-tation and adaptation, ensuring consistency worldwide
Writes motivating, relevant and breakthrough copy both for internal and external use
Works closely with key internal contacts to ensure the message and brand pull through at major congresses and events
Serves as lead for internal event and coordinates closely with business teams on pro-gram development
5-8 years of experience working within an a commu-nications team
Pharmaceutical or highly regulated industry experi-ence
Strong skills in developing and implementing inte-grated branding programs
Creative and able to express new ideas
Holistic understanding and integrated approach on initiatives, projects and processes
Global project management skills
Management of external agencies and budgets
Team player and strong interpersonal skills
Knowledge on strategic communications, advertising, promotion, marketing and messaging
Deliver high performance results in diverse and chal-lenging work environment
Good presentation and moderator skills
Experience in event planning both for internal and external stakeholders

Head of Brand & Communications Resume Examples & Samples

Working closely with the Kantar central marketing team, support the development and roll out of the brand positioning externally (ensuring a link to the employer brand)
Develop a suite of brand-level marketing deliverables which support the business priorities and positioning and reflect the breadth and depth of Kantar’s standing and full capabilities
In line with the positioning and working closely with the Marketing ExCo, identify key themes /topics for the overarching brand content marketing programme. Lead the delivery of the plan to take selected themes to market
Ensure a co-ordinated media effort
At least 8 years of experience across the full marketing mix, ideally within a B2B environment. Experience of working in a large international matrix organisation essential
Thorough understanding and demonstrable application of the internal and external communications mix including brand management, events, PR/public relations, digital and social media
Track record of brand building, brand positioning and innovative content marketing programmes
Degree or degree equivalent
Fluency in English – verbal & written. Additional languages desirable
A team player – a person who works well with others and is viewed as a collaborative, valuable and important contributor
Strong intellectual ability and highly effective communication skills necessary to gain credibility with a demanding audience
Highly motivated - can "make things happen"
Excellent project and time management skills with ability to prioritise and manage conflicting demands
Resilience and tenacity - able to remain effective and focused under pressure and overcome obstacles
Excellent IT, written and verbal communications skills
Ability to see a 'one company' picture in the context of country priorities

Senior Brand Communications & Patient Relations Manager Resume Examples & Samples

Lead strategic brand communications which integrate patient advocacy strategies to successfully support the Specialised Product indications and enhance AbbVie’s reputation among patient organisations and patients in the Neurology and neonatology area
As a brand team member, play an active part in these meetings representing other external stakeholders (e.g. patients/ patient organisations, media) in order to deliver effective communications results
Set overall strategy and develop engagement plans for Company interaction with patient organisations and patients based on ongoing profiling and understanding of their goals
Work closely with Government Affairs and Market Access to identify and discuss policy developments and likely impact on patients and service delivery
Represent AbbVie at relevant meetings – patient group meetings, umbrella organization meetings, coalitions
Understand the external environment and anticipate trends
Ensure compliance with industry regulations and AbbVie’s policy requirements. Work with Area and Global Public Affairs to secure necessary approvals for materials
Financial: Manage the communications budget for Specialised Product indications
Be a critical member of the Brand team
Consolidated communications programming and media relations expertise
Effective cross functional influence and matrix working
Trusted relationship-building ability
Ability to inspire confidence among senior leadership and external stakeholders

PA to the VP of Corporate Brand Communications Resume Examples & Samples

Calendar and inbox management, team meeting and events planning
Organising all administrative and logistical needs, e.g. for conferences and leadership meetings
Creating travel planning arrangements including travel expenses
Preparing or supporting the preparation of presentations, creating overviews of stakeholders, contacts and BU calendars
Raising purchase orders for the VP & team, acting as the go-to person for the team and being the driver of shared folders, Sharepoint and distribution lists
Supporting the organisation of internal and external company events
You must have previous PA experience from supporting a senior stakeholder in a complex matrix organisation and a proven track record of 5+ years giving support on a VP/senior management level
You hold proven administrative and organisational skills, including advanced MS Office skills (Outlook, Excel and PowerPoint). Sharepoint & SAP experience is highly regarded
You are passionate about people and confident in building relationships and reaching out to stakeholders across cultures both internally and externally
You must have high integrity and respect confidentiality
You speak and write English effortlessly

Bpn-manager, Media & Brand Communications Resume Examples & Samples

Day-to-day liaison with media agency, organizing campaign assets and tracking performance, including EMEA, paid social and ECOMM tracking
Responsible for department monthly reports, internal communications and managing overall department budget tracking
Manage utilization of partner media assets, including NBA, AEG, Hard Rock Hotel, etc
Manage incoming media and brand proposals. Identify relevant opportunities for HARMAN and distribute as needed to ensure the right ideas are getting reviewed
Lead competitive brand and media tracking and strategic deep dive on tactics and results
Manage and coordinate creative asset allocation across TV, digital, social, and retail during key activation periods. Ensure cohesive approach and visual/messaging consistency
Work with internal teams across luxury, lifestyle, pro, aftermarket, and OEM executions to understand communication development needs. Support Director in evaluation of executions to ensure adherence to brand positioning and guidelines and drive creative excellence
Partner with product development and event teams to ensure brand tonality and consistency in roll out all B2B and B2C assets
Project management and problem-solving skills –Experience driving projects within defined schedules with the ability to resolve issues and gates while maintaining schedules
Agency Management – Experience managing agency partners with exposure to partner relationship management and SOW management
Budget Management – Ability to allocate and manage global budgets to optimize spend against identified priorities
Strong business background - As well as excellent written and verbal communication skills required
Experience working cross-functionally on strategic projects
Self-starter with ability to thrive in a fast paced environment –Motivated and able to work in a very fast work environment. Able to change priorities and handle multiple projects at one time a must
Solid planning and organization skills – Ability to manage complex projects and schedules necessary with global marketing development
Good collaboration skills – Ability to effectively collaborate with teams around the world and with leading agencies to drive the best thinking and implementation of media ideas
Problem solving ability– Ability to solve open-ended problems common in marketing where many answers exist to the same problem

Brand & Communications Coordinator Resume Examples & Samples

Provides resource and asset management support including the purchase, logging and uploading to data asset management systems. Informs the business on asset availability and updates. Fulfills resource/asset requests from the business and external vendors
Provides general operational support to the Division including various forms of correspondence & communication, day-to-day calendar maintenance, coordinating travel, supporting the development of meeting and presentation materials, telephone support, mail management (distributing mail, shipping packages), working with IT and/or Facilities to resolve issues and maintain equipment and/or work environment, inventories and ordering office supplies, etc
Ensures specific agreements and accounts stay current and within company standards. These include but are not limited to reconciliation of expenses to project budgets including contractor hours, preparing and submitting Pcard statements, Travel & Expense reports, renewing and securing industry periodical subscriptions, maintaining professional memberships and licenses
Ability to work in a fast-pasted, deadline-driven environment
Excellent work ethic, commitment and follow through
Intermediate PC skills in MS Office, Word, Excel, PowerPoint and Outlook, basic Visio experience preferred
3+ related experience

Brand Communications / PR Intern, Winter Resume Examples & Samples

News & Lifstyle: TIME, Fortune, Money, Real Simple, Cooking Light, Health, Southern Living
Sports & Luxury: Sports Illustrated, Golf, Travel & Leisure, Costal Living, Food & Wine
Style: InStyle, People StyleWatch, Essence
Entertainment: People
Entertainment: Entertainment Weekly

Senior Manager Global Brand Communications Resume Examples & Samples

Act as partner to the integrated team in developing marketing and communication plans that drive the business unit/functional area and lead to effective communication activities
Support the development of short and long term communications strategies based on the global SBP and specific business unit/functional area objectives and drive the development of an effective channel-planning strategy based on the consumer, brand and marketing objectives
Assist with management of global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements
Execute development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
Act as partner to local markets in the activation of annual category plans
Deliver post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports
Strong skills in strategic thinking and leadership capabilities
Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, digital, retail, etc
Strong written and verbal communication skills; strong presentation skills
8+ years’ industry and / or relevant work experience

Brand Communications Manager Resume Examples & Samples

Develop and execute strategic communication plans that align with the Sealants business unit growth initiatives, business objectives, and to the industry
Heavily focused on ensuring critical processes are in place and followed
Manage a team of 1-3 direct reports
Primary responsibility for the use of the GE brand within the business unit. Works closely with GE to ensure all necessary creative assets are brand compliant
Will lead a GE brand repurposing project resulting in new brand vision and standards for our business
Project management of creative components of major business initiatives utilizing external or internal resources where necessary
Provide strategic value to the various marketing and commercial teams to allow for concise and compelling communication of a value proposition
Position yourself as a "thought partner" to the leaders of the product segments in order to create market differentiation and value creation
Manage all marketing communication activities for Sealants Business including: Product launches, integrated campaigns, trade show strategy and content, journal advertising, public relations, direct marketing, web content, sales support, and customer collateral and multi-media activity
Research promotional channels and media for maximum performance on spend
Analyze market research provided by the marketing group to better understand our customers' needs and to better communicate our key messages
Analyze and track competitive spending, track estimated spending, competitive value props and key messaging. Provide insight to potential competitive strategy
Provide metrics to determine effectiveness and recommendations for improvement
Conduct field visits to become better acquainted with customers and sales force
Be an active member of local/regional communication networks, attending seminars/webinars on new forms of communication, subscribe to industry newsletter and publications, etc
Minimum 7 years of experience in communications, with leadership of multiple projects-including digital media
Demonstrated ability to successfully develop and implement strategic marketing plans
Proven communication strategy and external agency management capabilities
Excellent verbal and written communication skills are needed to interact with all levels of internal clients, customers and external vendors. Effective presenter
Calm manner; capable of prioritizing and addressing multiple demands
Emotionally mature, easy to work with, adaptable
Self-directed problem solver with demonstrated ability to get work done
Active interest in community and the well-being of others
Ability to work in a fast moving, but structured and process driven environment
Associated business skills with Excel, Word and PowerPoint
Ability to travel (typically 8 to 10 overnight trips by car or air per year)
Critical thinker, synthesizer and problem solver; well-developed analytical and conceptual abilities
Confidence with project planning, research, creative and budgeting processes
Capability with digital communications-able to lead website development and social media projects

Brand Communications Manager Resume Examples & Samples

Well developed oral and written and communication skills
Systematic problem solving / decision making
Display initiative

Associate Director, Brand Communications Resume Examples & Samples

Integral talent within a five-person Brand Experience team embedded within Publicis Media’s Corporate Communications practice that brings to life Publicis Media and its brands through unique experiences and experiential storytelling
Cultivate relationships with Tier 1 industry award festivals as well as product leaders within each Publicis Media agency
Liaise with major global festivals (Tier 1) to secure jury positions, deadline extensions and other communication needs
Work with PM agency brands to identify best practices and campaigns to share within PM network
Consult with PM agency brands on internal work review mechanisms
Identify potential cases for major global awards festivals like Cannes, Festival of Media and Effies
Manage production of entry materials including videos, presentation boards and written submissions, with both internal and external resources for major global awards festivals
Consistent tracking of all industry festival deadlines
Manage internal case study portal across all agencies and markets
Provide competitive analysis and breakdown of industry performance following major Tier 1 festivals
Provide perspective and inspiration on competitive landscape by observing trends and standout submissions for internal learning and training opportunities
Support Business Development team with case study suggestions from PM global networks for client meetings and new business pitches
Provide advisement, content direction and support for tentpole events including CES, Cannes, Mobile World Congress including but not limited to social and owned-media strategy and recaps
Content strategy and advisement for global intranet
6+ years experience working in a media, advertising, marketing or editorial environment
Must have excellent written and communication skills
Possess the ability to digest a large amount of information and build a narrative that tells a succinct story
Excellent project management skills; ability to manage many projects at once across various time zones, teams and budgets
Experience partnering with video production teams, providing creative direction and scripting
Ability to manage large production budgets for top tier festival entries
Proficiency in video editing tools a plus
Journalism, PR or Marketing background preferred
This role reports into the VP, Communications – Partnerships within the global Publicis Media Brand Marketing and Communications team
Communicate clearly, concisely, adapted for audience
Have a point of view: bring ideas and recommendations
Be a problem solver. Flag when there are issues or questions, but provide a recommended solution or course
Anticipate, don’t wait to be told; understand what will be needed and drive against it
Work comfortably & effectively in fast shifting and constantly iterating environments and situations
Build relationships across numerous stakeholders -- be able to work up, down and lateral across the organization and network and within the industry with press and partners
No job too big or too small – a roll up your sleeves and get it done attitude
Manage & deliver in high pressure and multitasking situations
Detail oriented, excellence obsessed
Collegial – injects a spirit of inclusiveness, collaboration, humor and fun

VP, Marketing Brand Communications, Gap Brand Resume Examples & Samples

Creates seasonal and annual engagement plans to meet marketing objectives across acquisition, retention, sales, traffic, and brand relevance
Identifies big ideas to create buzz around the brand and create opportunities for the consumer to engage
Employs a sophisticated understanding of the consumer journey to quantify the effectiveness of PR, Media, and Social programs
Leverages an in-depth understanding of the North America business, consumer, and competitive landscape to create programs and initiatives that cut through and drive meaningful engagement
Highly creative thought leader with proven success driving effective consumer engagement strategies that engage, inform and motivate
Demonstrable experience leading and managing big data, email, social media, and/or display advertising
10+ years marketing and/or communications experience. Strong track record of establishing innovative communication and engagement programs that drive awareness, acquisition and loyalty
Ability to combine media metrics and business data to analyze the relative efficiency of various brand communications strategies
Proven experience in working effectively with cross functional partners, and influencing without authority

FBP, Brand & Communications Resume Examples & Samples

Manage the spend forecast (monthly), intermediate term spend budgeting (annually), and long-term financial planning (3+ year)
Lead the budget management process for Brand & Communications ($25M annually) and Autodesk University ($15M gross budget annually)
Advise the VP of Brand & Communications and the VP staff on all finance and accounting related issues
Provide analytical and tactical support to the Brand & Communications team
Drive continues process improvements to achieve better results
Follow standards and ensure compliance with policies as defined by Corporate
Lead or participate in cross-functional, intra-divisional, and/or global finance projects

Director Brand Communications, Soccer Resume Examples & Samples

Lead in strategic planning phase of the brand communication activities for the US in close collaboration with the Sr. Director Brand Communication and the BU Sr. Director
Lead in the planning, briefing and optimization of all US media plans and partnerships. Lead in Category MWB planning and forecasting, and ensure consistent budget visibility to both BU Sr. Director and Sr. Director Brand Comms
Provide strategic feedback and work on alignment with global counterparts regarding US specific plans, tools, and activations
Align with BU team to develop a yearly calendar of product launches and stories to inform the larger omni-channel plan
Lead in the development of strategic plan, calendar, and tool kits to inform own retail, media, social, experiential, PR, eComm and key account planning and execution
Lead in the creation of tool kits to support local BU priorities in close partnership with global colleagues and US Brand Activation leadership when necessary
Responsible for creating the Brand KPI tracking tools for soccer comms
Must possess significant marketing knowledge and experience in soccer category
Experience managing and leading a team required
Four year college or university degree, preferably in Marketing discipline

Internship Brand Communications Resume Examples & Samples

3rd/4th year student within Communication Management, Advertising, Marketing or other related field
MS Office skills (especially Excel and PowerPoint) and Photoshop skills
Interest in football or basketball
Passion for Nike brand and sports in general

Manager Global Brand Communications Resume Examples & Samples

Support the Director of Global Brand Communications in developing marketing and communication plans that drive brand desire and lead to effective communication activities
Support the team in managing post-production and internal approvals
Manage toolkit delivery to markets
Manage the collection of local market requests in a responsible manner and provide feedback
Support the integrated team in coordinating global and local agencies across projects and activities for the business unit/functional area: agency briefing process and development of concepts and creative elements
Execute and track the Business Unit/functional area and global communications plan and benchmark the progress in the brand perception in markets

Brand Communications Manager Resume Examples & Samples

Leads and execute brand communications plans (e.g., influencers programs and PR activations) within the Middle East region
Strategic consultancy to the regional team to ensure fit for use plans and assets
Anticipates and manages issues & crisis, and creates issues management plans and strategies
Manages work and capabilities of PR agencies
BA in Communications, Journalism, Marketing or similar or BS and Master in Communications/Journalism/Marketing
3 years with solid and proven foundation of project management within a multifunctional team, mastery on public relations (mainly brand PR, corporate is a plus)
Experience in managing PR agencies, working with influencers, media experts and editors within the Arabian Peninsula
FMCG experience and in particular Fabric & Home Care categories is a plus
GCC citizenship is required

Brand Communications Manager, Estée Lauder Resume Examples & Samples

BA or above
Minimum of 8 year of experience in sales/marketing, particularly in FMCG/luxury retail
Familiar with luxury retail management
Proven marketing expertise/leadership to lead and manage team to achieve the defined targets collectively
Strong media network/relationships
Excellent presentation and communications skills with all levels
Strong numerical sense and detail oriented
Excellent command of Cantonese, English & Mandarin
Digital Savy

Associate Director, Brand Communications Resume Examples & Samples

Provide strategic communications counsel to internal stakeholders for I-O product teams
Develop and execution of integrated branded and unbranded communications plans for the US market, working in close collaboration with the US Brand teams and cross-functional stakeholders in Public Affairs, Advocacy, Policy, among others
Collaborate with corporate and channel communications colleagues to support their efforts to successfully communicate brand and therapeutic area milestones
Drive effective communications, PR initiatives, and social/digital programming that are aligned with the business and support the company’s corporate strategic messages
Interact with select media and manage the external PR agency for specific projects
This role will not have any direct reports, however, the successful candidate will be able to manage agency partner relationships, cross-functional teams, and work effectively in a highly-matrixed organization

Brand Communications Manager Resume Examples & Samples

Support the NCAA Comms Director and Assoc. Athletic Director of Marketing in the organization and implementation of agreed upon Strategic Workbook Initiatives
Support the NCAA Comms and Digital Category lead(s) in the development and execution of key initiatives and category campaigns across the campus and athletics
Maintain an updated status report on all Louisville & adidas marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
Coordinate campaign recaps and post mortems for Louisville & adidas progams, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
Track and reconcile all project budgets, estimates and invoices for all Louisville & adidas programs
Support the NCAA Comms Director and adidas Campus Agent Manager in maximizing the Louisville Campus Agent program with activation oversight, cross-university collaboration, intimate knowledge of the community and athletics
Maintain an in-depth knowledge on campus / atheltics trends impacting our target consumer(s) and be the voice of that consumer within the cross-functional team throughout the development support of Louisville & adidas marketing programs
Experience within collegiate athletics a plus

Senior Presentation Design & Strategy Lead-brand Communications Manager Resume Examples & Samples

Equip Blackbaud leaders to deliver compelling and persuasive messages for internal and external speaking opportunities by helping to clarify and develop content outlines and talktracks
Develop world-class presentation decks, working closely with Blackbaud’s Creative Director to ensure alignment with our visual identity
Translate complex processes, data, and concepts into meaningful visual content (information design)
Develop and maintain self-service presentation resource library to equip senior leadership, Blackbaud employees and partners to understand and share Blackbaud’s story
Deeply understand Blackbaud’s technical innovation, processes and solutions in order to develop visual communication resources for a wide range of audiences, from those with limited technical knowledge/background to highly technical forums
Work with executive leaders in Blackbaud’s RDO and Product Management Teams to develop and shape speech content
Develop the speakers bureau content development process to lead teams through brainstorming, ideation and content creation
Provide support as needed on other strategic projects in the Blackbaud Speaker’s Bureau
Extensive knowledge and experience with latest versions of PowerPoint, including creating slide masters, designing for various output media (projector, monitors and print-outs), object animations, embedding video, etc
Proficiency in Adobe Creative Suite
Ability to shape complex concepts into clear designs
Ability to create beautiful and engaging visual presentations while adhering to a brand visual style guide
Exceptional communication skills with the ability to effectively and succinctly position ideas and narratives
Understanding of the product engineering and development process preferred
Ability to manage multiple projects simultaneously and efficiently in a deadline driven environment
Detail-oriented, with strong organizational and project-management skills
Self-starter, able to work independently but also collaborate effectively
Ability to manage and take ownership for key program elements
Ability to manage and build relationships in a matrix organizational environment
Please provide a portfolio with a minimum of 3 samples of your best presentation decks
Experience in an agency setting a plus
Experience communicating tech concepts – either as in-house with a tech company or with tech clients in an agency setting – strongly preferred
6-10 years experience including significant information design, presentation design and presentation strategy

Director Brand Communications Womens, LTD Resume Examples & Samples

Lead in strategic planning phase of brand communications for women’s initiatives in close collaboration with relevant category specific Brand Comms and Business Leads
Lead in the development of execution plans and comprehensive program calendars to inform and align all brand and horizontal category U.S. Brand Comms activities
Drive cross functional team process across all brand activation channels to ensure a consistent, consumer relevant message is brought to life across all key touchpoints
Able to identify, inspire and contribute to innovative, break through creative programs
Experience working in or managing agency partnerships and building strategic relationships
Effective presenting to and inspiring diverse groups and stakeholders
Effective leadership in influencing and ability to drive consensus across multiple stakeholders
Relentless drive and commitment to win, working extremely well under pressure
Minimum 7 years + broad marketing experience across all areas

Director Brand Communications, Sports Resume Examples & Samples

Ensure cross functional alignment to achieve brand objectives across digital, retail, experiential, events
Manage cross functional alignment of category positioning
Collaborate with cross functional leads and cross category leads to drive holistic and compelling brand concepts and activations
Ensure any US stories that are globally ranged are aligned on the US and Global omin-channel calenda
Responsible for driving the creation of a comprehensive multidimensional brand communication plan to be used to inform all brand activation interphases (campaigns, in-store, EIM , newsrooms, .com, sports marketing, etc.)
Responsible for the daily management of internal and external resources (agencies) in campaign briefings, development and execution. Ensure agency partners are on-contract and managed within brand standards
Work with key account teams and brand design to adapt and localize global tools
Manage a cross-functional team including digital and events, and a virtual team including newsrooms and retail experience to ensure that a consistent and consumer relevant message is brought to life in the US market across all key touchpoints
Responsible for creating the Brand KPI tracking tools for US Sports comms
Must possess significant marketing knowledge and experience in US Sports category
Fluent in English (writing and verbal)
Experience managing and leading a team required.A team player with strong interpersonal skills
Good at building relationships across a variety of levels
Minimum of 10 years broad marketing experience 3-5 years+ experience managing communications in a leading sports/and or fashion brand environment

Senior Brand Communications Manager Resume Examples & Samples

Develop, lead and implement the marketing/communications/branding programs in alignment of the brand directions & long-term strategy
Build, define the brandings/communications tools/sources and recommend the choice of media
Build and maintain good relationship with press, influencers and KOL
Liaise with internal stakeholders to develop branding campaigns that will help achieve KPIs
Integrate various media/communications sources/channels and its strategy to promote the brand
Contribute to the development of sales strategy to products, service or market segment that will align with company vision/directions
Select and manage on-going relationships with vendors and agencies

VP, Corporate & Brand Communications Resume Examples & Samples

Partner enterprise-wide with assigned business units to understand their strategic goals and then lead the creation and execution of a strategic public relations strategy. This would include plans and initiatives to raise executive visibility and campaigns to improve corporate brand image. Track and report results
Lead development and refinement of brand architecture including positioning, brand promise, target audience definition and brand communication strategy
Proactively develop, nurture and maintain effective relationships with executives in key functional areas
Develop, plan and execute effective media relations programs with an eye for experimenting with innovative and interactive mechanisms and channels to drive thought leadership by leveraging multi-dimensional approaches and techniques, including but not limited to press releases, bylines, trade show visibility, press tours and social media content
Establish, nurture and proactively manage relationships with target media outlets and contacts. This would include a top story program with mainstream media
In partnership with the Business Marketing/Public Relation leaders develop programs that drive customer awareness, generate press coverage, leverage partnerships and reach untapped audiences
Manage company relationships and drive deliverables with public relations agencies. Identify appropriate vehicles for and manage agency resources toward cumulative and qualitative results, and measurement in metrics tools
Develop Community Relations strategy to position LexisNexis Risk Solutions as an active partner and engage partner that is viewed as committed to the community we work and serve and viewed as a civic leader ensuring economic and social vibrancy
Work with Human Resources and RELX Group to establish LNRS as an employer of choice in key geographies and for select recruitment segments, particularly in technology
Ability to leverage all communication channels and vehicles to educate and engage audiences – internal colleagues, external stakeholders, customers, etc
Insurance, Financial services or banking industry experience a plus
Formal Crisis Management Media Training
A proven ability to develop strategic public relations/communications programs and successfully execute upon them and measure impact and results
Strong written and verbal skills across multiple communication vehicles and types (including press releases, bylines, social media content, plans, reports, etc.)
Strong interpersonal communication skills. Must be capable of building successful relationships with internal clients, including those at the senior executive level
Must demonstrate initiative and successfully lead communication efforts in a team environment
Strong leadership, analytic and strategic planning skills, including evidence of ability to work across organizational boundaries to achieve results
Highly collaborative style; positive attitude and strong work ethic
Proven ability to understand complex business concepts
Prior experience developing and disseminating crisis communications for both internal and external audiences
Established at conducting media training for executives and key leaders, preparing and coaching them for large meetings and press interviews
Prior experience working with organizations to present executives and leaders for potential board assignments

Senior Director Brand Communications Resume Examples & Samples

Partner closely with GM on the development of category consumer definition, positioning and annual marketing plan for all levels of consumer facing activation
Partner closely with the Head of Brand Communications to ensure category activation plans are approved, on brand, MWB secured and aligned with overall annual brand calendar and priorities
Preside over and be held accountable for the creation of all lead agency briefing for development of marketing concepts for implementation through-the-line of communications and at the global level
Serve as the category communication face/lead to all external/internal creative agency partners to ensure that category presentations to consumer are consistent with category vision and on brand for adidas
Lead the creation of annual category communication direction, construct and approve all level of category creative and strategy briefing to partners, vendors and markets
Track the success of marketing communications efforts within key markets, subsidiaries and countries to ensure learning’s and future implementation
Lead the personal development of integrated team members that report directly and indirectly to you to ensure the advancement of next generation of adidas leadership. This include, but not limited to: personal development plan, bi/annual review and day-to-day teaching and guidance
Partner where applicable to the horizontal functions of Strategy, CTC, Trend and Sport Marketing to ensure clarity, partnership and proper execution of category vision and integrated plans globally
Proven level of strategic thinking and leadership at a senior level
Proven understanding of consumer messaging, brand building, demand creation and planning
Proven high level of project management, budget management and scheduling
Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, Internet, retail, etc
Strong written and verbal communication skills as well as wide senior audience’s presentation skills
Ability to effectively present to internal/external audiences of 100+ people
Broad understanding of the sports industry and a passion for it
Proven ability to serve as a senior spokesperson for the brand when/where needed
Degree in PR, Marketing Communications and/or a related field. Master or MBA preferred
Proven experience at leading an integrated team and activation marketing vision at the international level
Proven experience leading and activation of integrated brand communication at the local market level is preferred
12+ years of relevant work experience, either internationally or at local market level

Brand Communications, PR & Influencer Manager Resume Examples & Samples

Accountable for ensuring that brands gain cultural traction and are positively endorsed by key advocate groups, which can take multiple different formats
Bartenders and table staff– make critical interventions in the on-trade
Editors, Bloggers, Spirits writers and opinion-formers– help consumers build confident opinions
Customers– choices dictate what buyers see, and therefore choose, in the off-trade
Mentors– induct consumers into categories and brands
Aspirational drinkers– celebrated individuals in the public eye whose endorsement rings positive for our target audiences
Portfolio Management – ensuring that our portfolio of brands show up in culture (TV, movies, fashion, sport etc) through building relationships with key publishers (online, broadcast etc), spotting opportunities, making deals. This work is supported by the Media & Digital specialist roles, who own these relationships
Culture driven brand programmes – advising brand teams/managers on how to build culturally relevant programmes into their brand planning. Both planned activities that form part of the calendar but also coaching brand teams on more spontaneous ways to be present in culture, reacting to cultural and sporting events
Editorial and Social – managing the overall cultural calendar and our participation in social media, offering expertise in story telling through social media – how to leverage twitter, Facebook, you tube, buzz feed etc individually and in a connected way to amplify the cultural impact of our brands
Influencer Management – offering expertise in how brand teams should manage the relationships with key influencers – constructing the right deals and contracts
Graduate of Public Relations or Mass Communication
Minimum 8 years of experience in External communications, Public Relations, Influencer Management
Prefer Bilingual Fluency (English & Spanish)
Prefer experience in social media marketing
Prefer expertise in management of Influencer Networks
Prefer candidates with PR agency experience, Editorial/Journalistic/Media experience

Senior Director Brand Communications Resume Examples & Samples

Execute and/or coordinate the execution of the Global Omni-Channel calendar (including any locally planned and globally approved Market-specific initiatives) with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Ownership Responsibilites include
Progressive experience in brand marketing and/or sales (sporting goods industry preferred)
Advanced user of MS Office suite
At least 10 years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry

Brand Communications Specialist Resume Examples & Samples

Assist in brand PR campaign management including planning, development and execution
Cross-functional collaboration with key brand stakeholders including brand marketing/guest experience, content marketing, social and digital marketing to drive integrated brand storytelling
Aid in media relations efforts including research; development and writing of communications materials, including but not limited to news releases for trade and consumer media, social/web content, executive key messages and briefing materials; coordinating interview logistics with media; and reporting
Provide direction on assignments to the public relations firm and other agency/freelance partners supporting brand communications
Support influencer programs to drive brand awareness, consideration and preference
Development of campaign award entries on an annual basis
Coordinate calls, meetings and/or site visits with vendors, regional teams and other functions
Provide internal communications support, including: intranet updates, content curation and newsletter development, and ensuring brand news is shared in a consistent, timely manner across all internal IHG channels
Assist with internal communications efforts to support annual brand/Owner conferences
Perform some administrative support duties as assigned: prepare reports, maintain industry media lists and coverage tracker, charts and presentation data as required
This position will require some travel

Senior Specialist Brand Communications Resume Examples & Samples

Assist in integrated planning on brands including PR, influencer, social and experiential tactics
Coordinate and own pitch calendar for trade outlets with emphasis on new products and thought leadership
Assist in community management and oversee agency’s work on it
Manage team budget with oversight from team lead
Maintain and add to ongoing brand fan media and influencer lists
Manage and direct agencies on specific projects and initiatives
Proactive and reactive media outreach for brands and initiatives
Serve as liaison to internal communications team to make sure brand news is publicized to employees when relevant
Research and coordinate relevant partnerships for brands
Monitor, measure and learn from results of programs
Deliver important industry knowledge to internal stakeholders to increase awareness of brands and PR success stories
Work to build efficiency with vendors, partners and agencies
Maintain and build relationships with brand management

Executive Assistant, Brand Communications Resume Examples & Samples

Communicate effectively by telephone, in person, via e-mail, and as required to positively reflect the goals of the department and the best interests of the executive(s)
Manage the executive calendar, helping to prioritize meetings and competing demands on executive availability
Establish and perform practices that accurately maintain records/files and efficiently process information
Support smooth departmental operation during executive(s)’s absence. Maintain communication with executive(s) during periods of travel, prioritize communication, provide information and facilitate or make timely decisions as knowledge permits
Ensure effective communications are established and maintained between the executive(s) and adidas departments and facilities
Perform research for special assignments and prepare PowerPoint or other presentations that reflect professionally the intent of the Executive(s)
Plan meetings, including but not limited to, arrangements for facilities, catering, AV equipment, agendas, scheduling materials preparation and other related service
Perform day-to-day administrative support services, meeting schedules and facilitation, travel arrangements, shipping, expense reports, and other services
Collect, sort and prioritize daily mail and correspondence for Executive(s); responding when appropriate
Order and maintain supplies and equipment
Code and route invoices for signature and timely payment
Ability to work independently on projects and administration, applying appropriate administrative expertise and decision-making
Ability to prioritize and execute multiple assignments in a fast-paced environment while working under tight deadlines
Excellent computer skills, including but not limited to, MS Word, MS Excel, MS Outlook and MS Power Point
Ability to make recommendations that effectively resolve problems by using judgment that is consistent with standards, practices, policies, procedures, regulation and state and federal law
Ability to handle sensitive information with professionalism and confidentiality
Four year College or University degree and
Minimum three (3) years related senior level administrative experience
Combination of education and experience may be substituted for degree

Qr-employee Brand Communications Coordinator Resume Examples & Samples

Creative writing skills would be an advantage
Has the professional and personal credibility to work with multi-disciplinary and multi-cultural teams
Excellent writing skills for content writing for newsletter, html creation
Knowledge of using share-point and oracle as an internal communications tool and raising request
Attention to detail and full understanding and organizing of events
Experience in events management
Experience working in different cultural
Highly creative, analytical with strong decision-making and critical thinking skills

Global Brand & Communications Manager Resume Examples & Samples

Strategic thinking capability
Thought leadership – ability to advocate effectively across the organization
Strong interpersonal skills that motivate good thinking and encourage cooperation and enthusiasm
Excellent oral and written communication skills – ability to articulate and represent MC functional point-of-view
Demonstrated excellence and experience in B2B PR – including press release writing (on and off line), media relations and spokesperson
Knowledge of digital marketing/social media, methodologies and technologies
Sound analytical skills, both qualitative and quantitative
Excellent understanding and application of ROI techniques
Demonstrated ability to lead global teams and effectively coach and mentor direct reports and extended MC network
Experience in working with Marketing and MC teams and agencies in Asia, especially Greater China
LI-DM1

Director Brand Communications, Action Sports Resume Examples & Samples

Strong commercial implementation skills
Ability to manage internal and external project teams
> 7+ years industry or related experience

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