Manager Brand Communications Job Description
Manager brand communications
provides strategic oversight, define and develop the marketing mix and brand positioning to drive the Angie’s List business forward.
Manager Brand Communications Duties & Responsibilities
To write an effective manager brand communications job description, begin by listing detailed duties, responsibilities and expectations. We have included manager brand communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Address the target groups of Reebok categories, by developing the right relationships with the market’s opinion leaders, bloggers, fashion media
Address the target groups of adidas categories, by developing the right relationships with the market’s opinion leaders, bloggers, media
Ensure brand message across all digital touch points
Lead digital briefing of agencies
Plan, implement and evaluate all activities within running across Nordics - from first impression to the store shelves
Contribute to the qualitative growth of Reebok categories in GR/CY
Coordinate the development of innovative/ inspirational seasonal GTM plans incl
Create annual GR/CY Marketing Plan under guidance of the Brand Director Reebok
Manage and direct the adaptation of global brand campaigns and retail/ in store marketing initiatives
Be the contact with the creative agencies, media and ATL/ BTL/ PR agencies
Manager Brand Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Brand Communications
List any licenses or certifications required by the position: ACCA
Education for Manager Brand Communications
Typically a job would require a certain level of education.
Employers hiring for the manager brand communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, MBA, Journalism, English, Public Relations, Education, Communication, Advertising
Skills for Manager Brand Communications
Desired skills for manager brand communications include:
Full marketing mix
Communication tools with a special focus on digital marketing
Own functional area
Systems
Contributing to category business goals and positioning strategy
Full marketing mix with a major brand
Google Adwords
Local language
Market
Media landscape and its continued evolution
Desired experience for manager brand communications includes:
Ensure campaigns are executed within budget to the highest standard and in accordance with global Brand Marketing strategy, Brand Manifesto, and corporate identity
Drive and implement all Brand Marketing activations in Greece/ Cyprus incl
Drive digital and social media strategy and plans for the territory in line with global guidance
Measure progress of own KPIs
Set MWB framework/ priorities
Monitor and report on consumer trends and competitors’ activities regarding brand communication and initiatives in GR & CYP and propose/ initiate/ take actions
Manager Brand Communications Examples
1
Manager Brand Communications Job Description
Job Description Example
Our growing company is looking for a manager brand communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager brand communications
- Monitor internal marketing groups
- Lead day-to-day management of all communication disciplines
- Lead day-to-day management of all internal marketing groups
- Assist the development of account brand mkt strategies
- Assist Director Brand Activation to set KPIs for local and global campaigns across all categories
- Coordinate internal communications, including announcements and sales and employee engagement campaigns for BC Region
- Provide event marketing and communications support for sales conferences/workshops
- Assist in formulating key messages and provide communication advice and counsel as needed
- Manage daily administration of online communications
- Liaise with Global Creative Center for assets request, usage, and delivery
Qualifications for manager brand communications
- Successful track record in Brand Marketing, Product Marketing and/or Branded Retail
- Work with creative agencies to develop & implement the customer communication
- Work with sales team across the country/ SBI to ensure SBI Card visibility across SBI Branches
- Work within the team to drive visibility for partner offers
- Work with agencies to design & execute innovative visibility options
- MBA from a reputed and recognized university/institution
2
Manager Brand Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager brand communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager brand communications
- Leverage insights derived from consumers, social networks, influencers and industry experts to strengthen design and amplify execution of brand and company communications
- Build productive agency and supplier relationships while maintaining focus on strategic intent and deliverables (cost, timing, outputs)
- Collaborator with strong partnering skills
- Structured thinker who help can bring order to chaos in ways that advance the strategy and execution of the Labs
- Not afraid to make quick decisions, set direction and priorities, and work with a sense of urgency
- Achievement oriented and seeks high levels of activity, fast-paced environment
- Passionate about crafting clear and concise communication and keeping everyone on the same page
- Demonstrated track record in marketing, brand, and communications – you know how to build multi-channel (social, blog, and web-site) strategies that drive impact
- Serve as a strategic communications advisor to the Labs leadership team
- Lead large-scale change management programs for the group, helping prepare associates for the change through development and execution of appropriate change and communications plans
Qualifications for manager brand communications
- 10-15 years proven track record in corporate or brand communications, preferably with experience in ecommerce
- Ability to work in a fast paced environment, prioritize, work under tight deadlines and pressure and deliver for multiple executives in various time zones
- Marketing or Mass Communication BA or Masters
- Strategic mastery and ruthless attention to detail
- Arabic fluency is a strong plus
- Strong narrative and content creativity
3
Manager Brand Communications Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager brand communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager brand communications
- Manage the publication of periodical corporate newsletter – Asia Pacific & India News Express in both Chinese and English through close work with functional departments, business units and manufacturing sites
- Support the organization and implementation of various corporate initiatives that target to different audiences, such as internal initiative, corporate positioning and CSR program
- Work closely with internal & external counter-partners to leverage good company stories for further promotion through corporate image building platforms
- Involve in regulating corporate brand standards of corporate and 6 SBUs, and support brand standard training for employees and other external distributors
- Support corporate website update and revision in order to promote corporate image & SBU brands, and participate in SEO development for corporate and SBUs’ websites in China
- Support corporate brand assets building, online Brand Center and brand materials update and maintenance, including corporate brochure, corporate overview presentations, posts, and other internal branding materials
- Participate in branding activities and strategy developments, and support in Brand Ambassador meeting organization and execution
- Support other activities in public affairs and branding initiatives
- As a brand team member, play an active part in these meetings representing other external stakeholders
- Align external and internal news flow to keep the organisation (office and field-based) informed, inspired and supportive of communications and patients relations activity overviews of PR activities and media results, patient case studies, convey significant product milestones throughout the brand lifecycle
Qualifications for manager brand communications
- University degree in business and/or marketing related discipline, preferably focus on Brand Communication
- Special love and passion for team sports (football & basketball) and deep knowledge and active involvement
- 5-7 years total experience with at least 4 years in Brand Communication role
- At least 2 years’ experience in media planning for a consumer brand
- Good influencer relations or awareness of the "Who's Who" of the industry
- Experience working for a startup or company building consumer products
4
Manager Brand Communications Job Description
Job Description Example
Our company is looking for a manager brand communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager brand communications
- Monitor competitive market dynamics to develop and/or change marketing plans
- Lead Olympics Asset Strategy development & execution in support of the 4 month global launch window
- Accountable for the development and implementation of a Brand strategy, with the Manager, Retail Sales
- Continuously review and improve our customer Brand offer through research, competitor tracking and knowledge sharing, identifying and implementing value adding opportunities, in areas such as loyalty and prospecting
- Manage, coach and develop the Brand Communications Coordinator, Digital Communications Coordinator and Business Support & Communications roles
- Manage, coach and develop the Contracts Coordinator role, safeguarding contractual and investment issues for all UKM sales groups including claims and litigation support
- Identify and manage the delivery of measurable customer and consumer facing promotional activities in line with sales strategy and customer feedback
- Leading the development and enhancement of digital communications, including social media, extranet, internet and intranet sites
- Manage the co-ordination of major customer hospitality, events and exhibitions, allocating resources and driving through improvements to provide a cohesive, auditable approach
- Continuously review and improve the Marketing Sales Toolkit for all channels, delivering a suite of impactful materials
Qualifications for manager brand communications
- English / Chinese bilingual a plus
- Frequent travelling especially within the Arabian Peninsula
- Willingness to work at the client office in Stamford, CT 3-4 days per week
- Broad experience in marketing communications, global campaign development and execution
- Broad understanding of and passion for the outdoor sports and fashion/entertainment industry
- A passion for the outdoor industry
5
Manager Brand Communications Job Description
Job Description Example
Our innovative and growing company is hiring for a manager brand communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager brand communications
- Creates and responds to media opportunities for the brand and works with press and internal partners to bring them to fruition
- Interfaces and guides global (brand and CSR) PR and advocacy strategy and works with international counterparts to ensure consistency in message
- Manages agency relationships to ensure PR objectives are being met, budgets are maintained, and contracts are managed appropriately
- To provide marketing leadership of digital integration into the marketing mix for enabling front line and engaging customers through the team
- To work closely with innovation and support the commercialsation of projects with business support
- Plan and manage the effective spending SP&A budget marketing
- Owner of the relationship with Group Communications and key external marketing and communication agencies through direct JV and indirect partners
- Manage the Data Privacy, Knowledge Mgmt
- This position will ensure an effective and efficient Aviation communication programmme both internally and extern
- Lead the development of Creative Briefs and strategic product communication initiatives
Qualifications for manager brand communications
- BA in Communications, Journalism or BS in Marketing or applicable degree
- 4-7 years Communications, Social Media, Influencer
- Strong customer focus and a well-developed business perspective
- Strong organisational and interpersonal skills (internal and external networking, listening and influencing)
- Experience in using research and consumer insight within campaign planning, including complex data and analytics
- Track record in media and creative agency management including contracting