Global Brand Manager Resume Samples

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J Prosacco

Juwan

Prosacco

49831 Frederic Square

Philadelphia

+1 (555) 841 6455

49831 Frederic Square

Philadelphia

Phone

p +1 (555) 841 6455

Experience Experience

Phoenix, AZ

Global Brand Manager

Phoenix, AZ

King-Lebsack

Phoenix, AZ

Global Brand Manager

Develop comprehensive brand performance framework, including creative reviews, tracking, optimization
Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend
Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action
Support development of long-term innovation and global concept development in partnership with R&E and Global BCC marketers
Providing thought leadership and innovation in brand management
Develop and present Market/Consumer/Category trends to key Customers. Establish The French’s Food Company as the Category expert
Management of Colour Brands on digital channels including website and social media both from a community management and content perspective

Phoenix, AZ

Specialist, Global Brand Manager

Phoenix, AZ

Shields Inc

Phoenix, AZ

Specialist, Global Brand Manager

Leverage brand insights to help shape marketing positioning and messaging for product campaigns and broader client engagement platforms
Partner with cross-functional teams to implement and lead the execution marketing materials
Budget management, invoice reconciliation, and reporting
Manage media plans and media insertions, both print and digital, and ensure our media efforts are effective by tracking metrics and performance
Strategically drive and reinforce the product and therapy awareness brand strategies and identities in the US market
Manage creative agency partner in the development and execution of marketing materials Partner in the development and execution of market research projects to gain customer insights and competitive Intel
Cross-functional collaboration with key stakeholders including global marketing, regulatory, legal, compliance, corporate brand, sales, and other business unit colleagues and leadership

present

San Francisco, CA

Senior Global Brand Manager

San Francisco, CA

Erdman-Franecki

present

San Francisco, CA

Senior Global Brand Manager

present

This position is responsible for benchmarking the current brand position globally and in each strategic region versus competition and developing, in conjunction with the Global Product Managers, the brand vision and comprehensive strategic programs to maximize growth and the brand value proposition to customers
The Sr. Global Brand Manager will establish vision and direction of all single-brand marketing strategies and programs including: brand advertising, public relation, brand literature, POP, sales materials, training, website, promotions and trade shows
Leading the communication and analysis of brand performance
Owner of brand strategy globally, ensuring brand vision and message is consistent and optimized across regions
Sharing best practice in brand, product and marketing across the world
Key role in developing brand vision, road map and metrics to measure progress
Planning and briefing global activities & partnerships to support brand strategy

Education Education

Bachelor’s Degree in Marketing

The University of Alabama

Bachelor’s Degree in Marketing

Skills Skills

Passion for excellent execution and attention to detail
You've got great knowledge of international fashion industry, trends and digital developments
English, Professional working proficiency
Analytical thinker with attention to detail. Consolidates information from a variety of different sources in a clear concise way
Excellent understanding of digital environment including social media platforms
Is reliable, gets things done on time
Well organized, flexible and ability to multi-task
3-4 years of experience in a global consumer goods environment (global marketing or regional marketing) with strong interaction with markets and regional structures
Demonstrable experience of project management, concept and communication development
Good business insight and numeracy

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Global Brand Manager Resume Examples & Samples

3-4 years of experience in a global consumer goods environment (global marketing or regional marketing) with strong interaction with markets and regional structures
Is passionate, enthusiastic and has fun in work achievement
Proactive problem solver: anticipates issues and knows when to escalates issues before they become problems
Is reliable, gets things done on time
Seeks and shares relevant information in a proactive manner
Communicates effectively across a wide range of cross functional teams. Able to have constructive discussions with more senior counterparts in the regions, and challenge them if need be
Analytical thinker with attention to detail. Consolidates information from a variety of different sources in a clear concise way
Is autonomous, action-orientated and pragmatic
A strong interest in cosmetics and a previous experience in the beauty industry would be preferred

Global Brand Manager Resume Examples & Samples

Lead the implementation of the brand plan
Management of brand across all markets
Manage all NPD projects ensuring market engagement at each stage
Integral part of the brand/product growth & development
Engage with markets to develop and implement launch strategy
Liaise with new markets and distributors
Deliver on cost saving efficiencies & best practice sharing benefits
Effective monitoring of all markets to ensure target achievements
Understand competitive market conditions

Global Brand Manager Resume Examples & Samples

Contributing to, and leading brand strategy and brand architecture recommendations
Partnering with product marketing on product and high-priority feature and experience naming
Developing and evolving brand visual identity systems and associated guidelines
Leading photo shoots and refinement of product render imagery
Reviewing creative materials, providing brand feedback and guidance
Educating key internal partners on our brand strategy and identity system
Partnering with industrial design and user experience teams to ensure faithful brand execution in-product and on-device
Partnering with digital, retail and events teams to bring our brand to life in these channels and experiences
Providing thought leadership and innovation in brand management
Minimum 5+ years in Brand building roles
Experience at a reputable branding agency or with a leading CPG, entertainment or consumer high-tech company in a brand-focused role
Exceptional communication and collaboration skills
Proven ability to think strategically and creatively, while maintaining great attention to detail
Preferred: experience in naming, visual design, agency management and budget management

Global Brand Manager Resume Examples & Samples

Works closely with global country partners to establish strategy, optimize the user experience and grow/retain the user base for assigned digital products
Manage assigned digital product(s) by establishing project objectives, schedules, identifying stakeholders and accountabilities, and identifying necessary resources and budget requirements
Effectively prioritize marketing requests based on company and marketing goals, managing expectations appropriately
Provide detailed reports and analysis that includes quantitative results
Serve as brand champion, ensuring that all deliverables—whether created internally or by third party vendors—are on brand in terms of look and feel and messaging
Liaise with internal clients to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs
Partner with in house and third party resources to manage projects from concept and development to final delivery providing guidance for messaging, copywriting, and design as necessary
Traveling required
5+ years of consumer marketing experience in a specific field (marketing digital content and/or media and technology)
Experience with proactively developing, presenting, executing, and measure marketing strategies across brand and product with little management, to include keeping management and cross functional teams updated throughout process in a timely manner
International marketing a plus but not required
Proficiency in more than one language a plus

Global Brand Manager Resume Examples & Samples

Driving product and feature naming
5-7 years’ work at a branding agency or with a leading CPG, entertainment or consumer high-tech company in a brand-focused role
Experience in naming and visual design preferred
Agency and budget management experience preferred

Global Brand Manager Resume Examples & Samples

The first is leading the development and implementation of our global brand strategy – including developing and implementing brand bridges and 5-year brand plans
The second is developing the overall communications strategy framework and developing communication and implementation ready toolkits for programs, as well as driving excellence in marketing communications and sales support tools for our sales teams and distributors
The third is actively contributing to the development of a robust innovation pipeline underpinning the delivery of the brand’s strategic goals and input into the global product management team on technology strategy to support the product’s functional benefit and RTB and evolve it over time
Leading the development and implementation of our global brand strategies and propositions through direct and indirect route to market – including developing and implementing the brand bridges, 1,2,3’s and brand plans. Connecting marketing and communication strategies for Power brands and flanker brands to the masterbrand, ODI and category strategies
Develop robust proof points and a campaign pipeline underpinning the delivery of the brand’s strategic goals and guiding the technology strategy to support the product’s functional benefit and RTB and evolve it over time – to meet the needs of new applications and customers
Develop the overall integrated communications strategy framework as well as driving excellence in marketing communications and sales support toolkits for our sales teams and distributors
Effectively Manage ASP and measure performance through ROI on investment and overall brand health
Develop deep insight into customer, consumer and channel needs and competitor responses
Develop, train and build a world class team of B2B strategic power brand and communications ambassadors
Drive utilisation of Artstore and the brand centre for creation, management and deployment of campaigns, assets and tools efficiently
Contribute to the development of regional/country Product category, sector and Brand plans, portfolio management and communications strategies, providing constructive challenge and input and ensuring specific activities are consistent with the global proposition
Operate effectively as a member of both the GMU CVO & IME Team and Industrial Marketing Network, contributing to the development of our overall business marketing strategy and providing input that shapes our key marketing activities
Be a thought leader on brand management and communications – be a source of expertise for the wider marketing organisation and a champion of capability and process development in these areas
Work with brand services and agency selection teams to select and manage agencies to develop brand plans and toolkits
Track record of effective leadership – of teams and/ or networks and demonstrably successful brand management
Global experience with focus on 10-12 key countries across all 4 regions
Previous experience in a global functional and geographic “matrix” organisation
Cross cultural experience and strong communication and influencing skills
Working with agencies
Strong drive and leadership abilities

Senior Global Brand Manager Resume Examples & Samples

This position is responsible for benchmarking the current brand position globally and in each strategic region versus competition and developing, in conjunction with the Global Product Managers, the brand vision and comprehensive strategic programs to maximize growth and the brand value proposition to customers
The Sr. Global Brand Manager will establish vision and direction of all single-brand marketing strategies and programs including: brand advertising, public relation, brand literature, POP, sales materials, training, website, promotions and trade shows
The Sr. Global Brand Manager will work closely with each regional marketing team to adapt brand marketing strategies and programs to regional requirements and to ensure full support and seamless inclusion in all multi-brand, regional and global initiatives
Increase mind share, market share and value proposition for the brands globally
Owner of brand strategy globally, ensuring brand vision and message is consistent and optimized across regions
Ambassador for the brand in all major customer and user brand evaluations
Key role in developing brand vision, road map and metrics to measure progress
Collaborates with all functional and regional groups on all brand-related issues
Lead architect on all major brand platforms, programs and launches globally
Develops and oversees execution of all single-brand campaigns inclusive of all marketing mix components: advertising, public relations, merchandising, literature, etc
Develop web and social media strategy and ensure content and execution is consistent with vision
Support sales and key customers with relevant brand tools and campaign elements
Lead graphic design standards to ensure consistent branding across all elements
Work closely with Product Managers and Regional Managers to develop differentiation strategies consistent with brand vision and customer needs
Develop and manage brand marketing budget to support vision, AOP and STRAP
Key participant in the product process to lead creation of materials for global new product launches
A minimum of 5 years of Marketing experience
Branding experience
Expert in Microsoft Office Suite

Global Brand Manager Resume Examples & Samples

3-5 years brand marketing / product management experience in the pharmaceutical industry with a track record of increasing roles and responsibilities
Big country brand marketing experience or international experience (global, regional) required
Ideally, knowledge of the oncology and/or immunology therapeutic area
Product launch experience a plus
1-3 years field sales representative or field sales management experience preferred
Ability to independently manage multiple projects
Experience leading cross-functional teams in a matrix environment
Internationally-oriented: cultural awareness and sensitivity (already worked, lived, traveled abroad)
Strong interpersonal abilities and communication skills (written, verbal and presentation)
Up to 25% travel (including some weekends)

Global Brand Manager Bcc-wipes Resume Examples & Samples

Lead the development of key innovation programs
Support development of long-term innovation and global concept development
Support development of packaging innovation to deliver brand experience with new innovation programs
Collaborate with regions on the development of execution for innovation launches
Bachelor's degree in marketing or related field
High familiarity with brand development planning, innovation and creative ideation processes
Experience with sales and data analysis
Experience working with cross-functional groups (e.g., finance, operations)
Experience leading and/or supporting complex business negotiations
A demonstrated ability to craft vision and strategy and make it come to life with actionable plans
A demonstrated ability to navigate and perform in ambiguous circumstances
Able to inspire, motivate and lead project teams to achieve outstanding results
History of demonstrated success in the brand strategy and innovation development
Positive energy to effectively represent brand internally and externally
Strong analytical, decision making, influence, and communication skills
Experience leading and managing single or multiple marketing teams

Specialist, Global Brand Manager Resume Examples & Samples

Develop and manage referring physician and patient brand materials (including promotion, sales, congresses, training, and education) including both digital and traditional platforms
Partner with cross-functional teams to implement and lead the execution marketing materials
Manage media plans and media insertions, both print and digital, and ensure our media efforts are effective by tracking metrics and performance
Manage creative agency partner in the development and execution of marketing materials Partner in the development and execution of market research projects to gain customer insights and competitive Intel
Leverage brand insights to help shape marketing positioning and messaging for product campaigns and broader client engagement platforms
Budget management, invoice reconciliation, and reporting

Global Brand Manager Resume Examples & Samples

Exceptional project management skills and ability to influence
Operational excellence, innovative thinking, and creative approach to problem solving
Strong sense of accountability, brand ownership and ability to coach down, up and across levels & geographies
Excellent consumer-centric communication design skills, as well as highly developed sense of creative excellence
Experience working with (or within) agencies on brand-building projects
Superior communication, presentation and facilitation skills
Drive a modern, relevant and coherent brand expression and -narrative, built on the global brand strategy platform
Partner ‘hands on’ across functions and geographies to ensure executions deliver on brand expression system
Develop comprehensive brand performance framework, including creative reviews, tracking, optimization
Develop and build a brand hub including brand assets, brand training modules, and engagement channels
Actively build knowledge & expertise around brand management, defining standards for ‘on brand’ executions
Enable share & reapply of best-in-class branded content across organizations and communication channels

Global Brand Manager Resume Examples & Samples

Leading high-priority product, feature and experience naming, in partnership with product marketing and engineering
Partnering with industrial design to deliver premium hardware renderings, including animations
Evolving and publishing brand guidelines, assets and templates
Educating key internal partners on our brand strategy, creative principles and identity system
Strongly preferred: experience in naming

Global Brand Manager Resume Examples & Samples

5+ years of Brand Marketing experience
World class marketing campaign experience is a must
Creative and production experience essential
Strategic planning and budgeting experience is a must
Able to lead the delivery of integrated marketing campaigns
Experience with leading integrated Go-To-Market programs
Proven track record communicating with internal and external stakeholders
Mastery of technical marketing skills
Highly adaptive with proactive problem solving skills
Demonstrated ability to organize workload throughout the day to meet project timelines and
Deadlines

Global Brand Manager Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, or related major required. MBA with a focus on brand marketing preferred
4+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Proven track record designing, developing, and implementing high impact solutions, preferably in large organizations, using a variety of delivery methodologies
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives

Global Brand Manager Resume Examples & Samples

Support development of long-term innovation and global concept development in partnership with R&E and Global BCC marketers
Collaborate with regions to adopt-and-adapt childcare global commercial programs and tailor for local execution
Collaborate with Global Marketing on the development of Brand Strategy, Brand Architecture, and Brand Foundation Tools
Lead scorecard and reporting for BETTER diapers and PULL-UPS®
Be a key liaison with regions to help strengthen business plans
Prepare presentations to support regional innovation summits, global BCC leadership team meetings and quarterly BCC global team meetings
Bachelor's degree in marketing or related field required; MBA preferred
3+ years of experience in CPG marketing or sales
Motivated by intellectual challenges and curiosity
A demonstrated ability to glean conclusions and insights from complex problems and issues
A demonstrated ability to craft brand strategy and make it come to life with actionable plans and presentations
A demonstrated ability to deliver a compelling category growth story
Proven ability to strategically influence without decision rights
Ability to work independently and complete projects within required timeframes
Must be self-driven, not deadline driven

Global Brand Manager Resume Examples & Samples

You'll define and set the global strategic brand communications framework further building the brand image and being customer centric
You'll translate brand strategy, customer insights & market needs into strong and disruptive communication strategies and briefs
You'll further drive the brand, identifying new customer and/or marketing opportunities
You'll support defining the core customer segments
You'll be the interface and contact for all Zalando marketing touchpoints (brand, brand research & performance) ensuring a holistic and relevant communication to consumers
You'll pro-actively support and advice other departments on branding and communication matters
You've got a Master/Diploma in Marketing
You have 3-5 years of experience in (global) Brand Marketing ideally FMCG, Marketing Consulting, or Fashion Industry
You've got experience in developing brand & communication strategies in an international environment
You have a deep understanding of consumer insights, PR and media landscape
You have strong strategic and communication skills
You have strong analytical skills and a structured approach to work
You have a passion for changing the game and working in agile, cross-functional teams
You've got great knowledge of international fashion industry, trends and digital developments
You're proactive with a hands-on mentality coupled with the strong will to get things done
You're fluent in English
English, Professional working proficiency

Senior Global Brand Manager Resume Examples & Samples

Develop and manage impactful brand and marketing communications programs, which support key BU initiatives, product launches and market development efforts
Plan and implement campaigns which integrate all appropriate marketing tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
Proactively collaborate and strategize with Regional Marketing teams to ensure global alignment and develop regionally relevant, robust marketing and promotional programs,
Develop positioning, value proposition, messaging platform, and product names, to ensure alignment across product portfolio, within BU and corporate brand architecture and in partnership with product marketing
Oversee and manage creative agencies. Manage and approve expenditures within budget guidelines
Collaborate across multiple functions, including product management, convention management, clinical affairs, legal and regulatory affairs, to ensure timely and accurate completion of campaigns
Communicate global brand and marketing strategy to Regional Marketing, ensuring consistency across all customer touch points and in order to share best practices
Scope and incorporate appropriate voice of customer research and insights into campaign development and decision-making process
Oversee consistent integration of Edwards' corporate brand marketing guidelines and trademark requirements
Develop and champion the Edwards brand to ensure it is consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
Develop and/or evolve department operational procedures and processes that foster effective communications
Establish metrics and track program effectiveness and ROI
Must be able to travel up to 40% (domestic and international)
Bachelor's degree with 10 years of work experience OR Master's degree with 8 years of related experience working in sales, marketing, or healthcare industry required
Extensive knowledge of brand management, and marketing concepts and principles with demonstrated and successful application resulting in increased brand equity
Proven successful project management skills and strict attention to detail
Excellent communication and interpersonal relationship skills including negotiating and relationship management with ability to drive achievement of objectives
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Extensive knowledge of digital marketing tactics, including CRM, social media, SEO/SEM; and solid understanding of print and multimedia production
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Proven expertise in Microsoft Office Suite

Global Brand Manager Resume Examples & Samples

Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
Development/understand Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
Recommend efficient and effective pricing and promotion strategies in accordance with category success models
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution
Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action
Champion new product market entry and execution. Includes development of sales presentation/materials and tracking/analyzing 4Ps in-market implementation
Develop and present Market/Consumer/Category trends to key Customers. Establish The French’s Food Company as the Category expert
Develops expertise in assigned geographic areas/key Customers in order to serve as an expert to Marketing/Trade Marketing and manage cross-category Customer needs
Utilizes information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
Analyzes business trends and clearly understands competitors’ 4Ps strategy
Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend
Helps develop national and/or local account-specific promotional programs/key events
Help with the Demand Planning of products
4-year college degree
5-years Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations
Good understanding of Customer Management Process
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)
Good interpersonal and time management skills

Global Brand Manager Resume Examples & Samples

You will join a talented team of people with varied backgrounds that act as change catalysts for the Unilever business – always pushing to get the next big idea to market
You will work on complex, strategic problems and will confidently bring design-led thinking to the table to not only create solutions but to amplify opportunities for the Unilever brands
You will be a trusted adviser, building relationships across the business, and identifying further opportunities for collaboration
You will elevate co-creation workshop experiences through even more immersive, experiential sessions that ignite creativity. Design the best strategy for each workshop. Then, develop, lead, orchestrate and execute these with excellence and follow-up on outcome

Global Brand Manager Resume Examples & Samples

Briefing, leading, and organizing teams – both internal and external
Developing global brand narratives across product attributes, consumer benefits, and a greater brand vision
Developing content for a global brand across multiple markets, accounting for cultural differences and nuances
Developing tools and guidelines to articulate the brand to enable consistency and the purity of the brand story
Developing presentations to effectively inform and influence teams
Driving process from brief to execution

Global Brand Manager, Acalabrutinib Resume Examples & Samples

2+ years of oncology marketing
Understanding of general business and core marketing principles
Knowledge of Oncology Marketing Product Management, Market Research, Budgeting Process, and Project Management
Experience of working within cross-functional business units essential
Ability to manage effectively an external vendor (ie, creative agency) and internal promotional review process
Strong strategic thinker
Proven ability to identify market research needs, plan with market planning, and analyze results to apply to promotional activities
Proven ability to work in a fast-paced environment and to prioritize effectively
Strong interpersonal, presentation, and communication skills
Management of complex projects with in high pressure circumstance
Effective cross- functional project team leadership
Job requires frequent travel (25%)

Senior Global Brand Manager Resume Examples & Samples

You will be degree educated, preferably with a Marketing qualification
Brand Marketing experience, preferably in a global role
You will have experience in identifying brand issues and opportunities, turning these into reality
An experienced manager you will have one direct report and external agencies to manage
Confident at communicating to all levels you will be experienced in influencing and persuading stakeholders in a matrix organisation

Global Brand Manager Resume Examples & Samples

Deliver the unit’s Operating Plan financial commitments
Shape the content of, and gain agreement to, annual marketing plans
Develop, implement, deliver and measure the results of initiatives that drive brand growth and deliver profit commitments
Member of the Mars Fishcare Global Management Team, contributing to and sharing ownership of the unit’s Performance, People and other objectives and deliverables
Ensure effective brand planning and development, following Mars Marketing Best Practices, utilizing tools such as the Flywheel and the Laws of Growth, and integrating across Mars Petcare initiatives wherever possible. Responsibilities / required knowledge to include
Collect and analyze customer, consumer, category and brand data as input to creation of brand strategy
Demonstrate a deep understanding of how the brand compass translates into brand activity, including the brand scorecard
Provide the link between brand development and customer growth, with responsibilities / required knowledge to include
Deep understanding of the unit’s OGSM, global and local brand’s positioning and innovation plans
Deep understanding of the brand compass, flywheel, laws of growth translating them across global, market and key account levels
Maintain close connection with the latest marketing and consumer engagement trends and thinking, ranging from digital marketing to 1:1 marketing, etc
Work with Sales leadership to align brand strategy, positioning and key initiatives with category growth drivers, shopper based design and perfect store. This work includes providing Consumer / Category input on customer development initiatives—including participation in innovation ideation and development
Lead the creation of Brand / Category selling stories that integrate consumer, category and shopper insights and aligns with Category Growth Drivers
Identify opportunities to shape the future of the Fishcare category in core and non-core markets by uncovering new and relevant consumer insights
Support Sales in the development of tactical brand toolkits for annual business planning, and Key Account Managers in the creation of account specific brand and product portfolio growth plans
Partner with R&D Leader to ensure an efficient and effective S&OP Step 1 process
Create a pipeline of brand news, ideas, innovations and/or extensions that can sustain the growth against the OGSM framework
Partner with Sales leadership in S&OP Step 2 to review category and competitive trends, news and opportunities, and/or new consumer insights, and identifying approaches to close any gaps in business performance
Develop the overall pricing strategy and principles from a consumer and marketplace perspective. Support CFO and Sales Leadership with deployment to specific price cards
Lead / champion continuous improvement work / process across Marketing / Graphics / and Category
Provide effective oversight and direction to the development and delivery of packaging, POS, and other graphics projects and activities through direct reports and agencies
Provide effective oversight and delivery (quality, timeliness, budget) of the Mars Fishcare trademarks
Develop and leverage a strong peer network across Mars, drawing insights and expertise from other Mars Petcare units
Responsible for People Management including
Plan talent needs, recruiting, hiring and selecting talent
Assess potential and co-create development plans with individual reports; provide coaching, championing to realize individual potential and fulfill development plan
Develop talent and retain talent
Set expectations and oversee the achievement of individual objectives, monitor performance and provide on-going feedback
Coach and direct for optimal performance and development
Direct priorities and provide solutions to achieve/exceed company, brand and customer objectives
Responsible for team building and team management to include –
Embrace the tone, motivation, common purpose and specific expectations for the entire team to ensure team success in the achievement of company goals
Business Acumen & Functional Skills (Brand Management, Portfolio/Marketing Strategy, Consumer Marketing, Digital Marketing and Commerce, Consumer Research and Insights)
Organization Agility
Creativity and Innovation Management
Delivering Consistent Results
Creating Collaborative Relationships
Developing Talent and Engaging Associates
Minimum of a BA/BS in a business related field with minimum 7 – 10 years of business experience in CPG industries, working in Brand Marketing, Category Management, Market/Consumer Research, Marketing Services, eCommerce or other similar function
The candidate will also have strong computer and systems literacy, solid understanding of industry and consumer engagement trends including digital, and the ability to travel up to 20% of the time
MBA or advanced degree or comparable experience a plus

Global Brand Manager, CRB Resume Examples & Samples

Contribute to the development of regional/country Product Brand plans, portfolio management and communications strategies, providing constructive challenge and input and ensuring specific activities are consistent the global proposition as well as develop communication and implementation ready toolkits for programs
Operate effectively as a member of both the GMU CVO & IME Team and CVO & I Marketing Network, contributing to the development of our overall business marketing strategy and providing input that shapes our key marketing activities
Be a thought leader on brand management and communications both in B2C and B2B - be a source of expertise for the wider marketing organisation and a champion of capability and process development in these areas
Be a champion for safety, compliance and risk management within own area of responsibility, ensuring the systematic management of safety in team operations and sponsorship events and acting as a role model for the wider business
Effectively manage ASP and travel budgets
Degree in Business / Marketing preferred or equivalent
Substantial experience in brand management with proven expertise in brand strategy development, innovation and brand communications (including sponsorships, PR and digital)
Track record of effective leadership – of teams and / or networks and demonstrably successful brand management
Global experience with focus on 10-12 key countries across all 3 regions
A team player with the energy and enthusiasm to make a difference
Good in communication (written and spoken English)

Global Brand Manager, CRB Resume Examples & Samples

The first is leading the development and implementation of our global brand strategy – including developing and implementing the brand proposition and 5-year brand plans
The second is actively contribute in developing a robust innovation pipeline underpinning the delivery of the brand’s strategic goals and input into the global product management team on technology strategy to support the product’s functional benefit and RTB and evolve it over time – to meet the needs of new engines, applications and customers
The third is developing the overall communications strategy framework as well as driving excellence in marketing communications and sales support tools for our sales teams and distributors
Energise People: Instil a sense of purpose; set clear direction and boundaries; provide the space for colleagues and partners to be at their best
Maximise Value: Create enduring value for BP by identifying opportunities and ensuring we deliver on short and long term commitments

Global Brand Manager Dtg-tc Resume Examples & Samples

BA/BSc in Business or related discipline
Complexity of the role, seniority and expert nature of key stakeholders
Commercial experience in pharmaceutical industry at a LOC level, ideally with launch experience
Understanding and experience of the commercial aspects of the drug development process through to launch
Ability to utilize insights from key customers – patients, payers, providers – to drive key marketing decisions and forecasts
Effective communications and negotiation skills for a wide variety of audiences, including senior management
Master at utilizing organizational channels, experience and influencing skills to facilitate successful project implementation and effective issue resolution
Creative approach to problem solving and ability to challenge the status quo
Cultural sensitivity and awareness
Experience in a direct customer facing role (i.e., field sales, account management, regional medical scientist, etc.)
Graduate Degree level (e.g., MBA) or equivalent experience
Take a key role in bringing to life the new 2DR category and driving this relentless through the execution of the global campaign
Develop and lead the implementation of a number of core global launch deliverables, working closely with the regions, global medical team and creative agency partners
Lead the commercial input into the D3 copy approval process
Lead the commercial input into the internal D3 communications plan
Play a key role in developing and running the global LOC Activation workshop and subsequent LOC engagements to ensure LOC teams are inspired by DTG/3C and its potential, crystal clear on the global strategy and equipped to start developing their own local launch plans
Be the designated global commercial "buddy" for at least 2 LOCs in the pre-launch phase, working closely with them to support to support local launch planning, but also to be the "voice of the customer" back into the global team
Develop appropriate metrics, KPIs and launch readiness objectives to support implementation
Partner with the broader cross functional Core Commercialisation Team to support launch preparation as required
LI-VIIV

Global Brand Manager Resume Examples & Samples

Generate ideas and concepts for products which are innovative and revolutionary to the professional salon industry in 2017 and beyond, including new technologies & colours, pricing strategy, distribution recommendation, and supporting communication plan. This should be through identifying consumer, salon & technological trends globally. This will need to be fully aligned with local markets and the TIGI board, with project inputs from the Creative Director and Founder and TIGI President
Ongoing brand stewardship of TIGI Colour which will include driving global brand vision and annual marketing campaigns and plans; brand portfolio management; product education development; and gifting and promo recommendations. You will also need to collaborate with Education, R&D, Supply Chain, Finance, Countries and Zones in refining new ideas and concepts, and have strong alignment and positive relationships with local marketing teams
Management of Colour Brands on digital channels including website and social media both from a community management and content perspective
Lead the Education strategy for colour and other brands
Bachelor degree or equivalent
Extensive years marketing experience
Preference for individuals who have worked in Professional industry, ideally in Colour
Good business insight and numeracy
Demonstrable experience of project management, concept and communication development
Experience in / of Education
Excellent understanding of digital environment including social media platforms
Well organized, flexible and ability to multi-task
Passion for excellent execution and attention to detail

Senior Director, Global Brand Manager Resume Examples & Samples

Project manage the evolution and integration of the corporate branding strategy to drive internal and external engagement
Translate brand positioning into plans and go-to-market strategies
Work in close partnership with Marketing, Communications, HR, Business Development and other business partners to ensure that the brand is embedded in our practices and is a differentiator in the industry
Monitor market trends and competitors’ activities to identify opportunities to reinforce the brand
Provide advice to management on potential employee programs that will resonate with current employees and job candidates
Implement key performance metrics and reporting tools to measure and report on the effectiveness of branding initiatives
Establishing and maintaining brand standards
Participates in formulating and administering company philanthropy policies and developing long-range goals and objectives to evaluate major sponsorship or fundraising requests
Experience in corporate brand management is essential. Candidates with direct experience rebranding or repositioning an organization will be given preference
A minimum of 10 years corporate brand management experience
Exceptional knowledge of strategies, concepts and practices of brand management
University degree in Communications or Marketing; master’s degree considered an asset
Ability to communicate confidently across all levels of the organization, and proven ability to influence and build collaborative relationships with senior-level stakeholders
Strong ability to work cross-functionally with teams and lead through informal influence
A solid background in the successful management and delivery of multifaceted projects
Strong project management and performance measurement skills
Strong analysis, strategic thinking, creative thinking, planning, organizing, problem solving skills
Communication Skills: Excellent written, verbal, and interpersonal communication skills in English and French are required
Knowledge of and/or experience in the professional services industry is an asset

Global Brand Manager Resume Examples & Samples

Set brand growth strategy for the globe to drive equity and shares
Set competitive strategy for the globe
Set and align brand priorities in each country
Accountable for Brand’s P&L and shares globally
Partner with agencies to develop the brand assets for the globe, including creative content for Integrated Marketing Communication plans and packaging/label design
Own commercialization process and launch of NPD projects in partnership with Marketing Commercialization teams
Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans
Lead, develop, and coach Associate Managers
Leadership of cross-functional team
Successful partnerships with agencies and ability to leverage IMC assets into execution

Associate Global Brand Manager, Innovation Resume Examples & Samples

Identifying and leveraging powerful consumer insights and turn them into wining new products
Driving harmonization in innovation across country cluster and brands
Driving innovation capabilities and oversee project management
Providing analysis in support of strategy development. Execute day-to-day responsibilities against business priorities that best align with the strategy
Providing analytical support or innovation trends within your category. Manage project criteria, ensure cross functional team members are aligned to and meeting milestones
Understanding consumer and shopper insights that drive segment priorities. Execute analysis and make conclusions/recommendations to support business initiatives and priorities
Global experience/exposure is ideal but not required
Cross-functional team exposure ideal
High sense of urgency
Ability to define root cause factors from data, experience and judgment