Brand Manager Resume Samples

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H Kirlin

Hailee

Kirlin

582 Sean Wall

Phoenix

+1 (555) 210 7856

582 Sean Wall

Phoenix

Phone

p +1 (555) 210 7856

Experience Experience

Chicago, IL

Brand Manager

Chicago, IL

Waelchi-Luettgen

Chicago, IL

Brand Manager

Working with Content and Promotions, develop and execute communication and promotional platforms for the brand across multi-channel and consumer touch points
Manage sourcing manager to identify and develop manufacturers along with negotiating supply agreements
Knowledge of CRM (Microsoft Dynamics CRM), marketing work management (WorkFront), marketing automation, and event software
Work with Key Account Managers to develop account specific activities
Manage an analyst (non-DG employee) to provide reporting and insightful analysis of category trends and performance
Work closely with the development team to ensure rigorous market development practices
Work with senior product management to develop short and long term business goals

present

Dallas, TX

Brand Manager

Dallas, TX

Thiel, MacGyver and Reichert

present

Dallas, TX

Brand Manager

present

Develop and execute consumer marketing plans and partner with Trade marketing Manager to execute channel / 4Ps strategy for your brand
Providing direction, guidance and development to Assistant/Associate Brand Managers to maximize their contribution to results
Manage the agency performance process – establish performance metrics (P4P/VBC), and consolidate and deliver evaluation feedback
Drive performance against key brand growth measures; manages delivery of business and brand health performance. Leads the review of performance against targets
Day to day management and coaching of the Associate Brand Manager/s, Assist Brand Managers
Develop, coach and manage an Assistant Brand Manager to deliver business results
Develops and manages product life cycle guidelines, gaining consensus from management and partners throughout the process of development

Education Education

Bachelor’s Degree in Marketing

Columbia University

Bachelor’s Degree in Marketing

Skills Skills

Strong organization skills with the ability to multi-task; Strong initiative and good judgment; strong attention to detail
Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
Possess excellent guest service skills; friendly, personable, helpful, patient, and professional
Good knowledge of Consumer Goods Industries
Strong communication skills and the ability to work across the organization and build strong relationships
Strong team leader capable of building a strong, positive, winning and caring team culture
Strong ability and knowledge of general marketing, advertising, finance/budgets, use of social media tools, etc
Ability to build networks and strong business relationships; ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
Great tactical skills, ability to react quickly to changing situations
Possess excellent leadership and influencer skills and the ability to motivate and inspire staff and develop a strong team culture

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Brand Manager Resume Examples & Samples

Work with senior product management to develop short and long term business goals
Maintain and strengthen working relationships with vendors, subject matter experts, authors, and internal partners
Develop and execute product strategy & plan with vision statement/value proposition, P&L, resource allocation, schedules, market dynamics, and strategy for success

Brand Manager Resume Examples & Samples

Lead overall B2B marketing and business development strategy working closely with the Marketing VP/Director and Sales Management team
Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc)
Oversees development and execution of B2B sales materials, marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationships. Manages B2B marketing budget
Collaborates with sales team, creative team, and market analyst to develop and maintain robust lead generation pipelines and nurture leads
Works with market analyst to fully leverage research and insights in B2B promotion and sales collateral
Works with Graphic Designer and leverages group resources to develop and execute consumer marketing campaigns
Manage trade and sponsorship relationships with external community partners
Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
Determine marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management
Demonstrated ability to lead in a cross-functional team environment
Ability to work collaboratively
Effective presentation development and delivery skills
Excellent interpersonal, organizational and problem solving skills
Demonstrated strategic capabilities, strong analytical acumen and the ability to think conceptually
Adept at project management including ability to manage multiple projects, developing clear and attainable timelines, ability to effectively identify and resolve process related issues
Strong interpersonal skills with ability to work with all divisions/departments
Sound understanding of brand marketing, research principles/techniques and customer insight application
Experience with digital and social media platforms preferred

Brand Manager Resume Examples & Samples

Develop and manage brand strategies and positioning to elevate the perception of League of Legends to match its success and popularity
Manage creative production of excellent advertising and core brand–raising assets such as groundbreaking CG videos and visceral key art
Strategically choose promotional plans, and execute integrated marketing campaigns around key features and events in League of Legends
Analyze consumer research and business data to intelligently guide strategies and marketing investments
Ensure that marketing assets, web content, and community materials meet the caliber of brand guidelines and strategic brand goals
Identify and advocate for game features to improve player acquisition/retention
Develop and manage direct reports in the marketing department

Brand Manager Resume Examples & Samples

Demonstrate team building skills through collaboration across all internal/external partnerships
2+ years of customer facing, business development experience required, preferably in educational technology
Ideal candidate should be an energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
The ability to consistently meet deadlines, and on occasion, turn projects around in a short time frame is required
Excellent verbal, written, and communication skills are a must
Ability to deliver excellent presentations for internal and external audiences is critical
National travel required, approximately 30%
Bachelor's degree required

Brand Manager Resume Examples & Samples

Development and promotion of plans to consumers driving awareness, generating new users and increasing frequency of visits
Overseeing development and execution of business to business sales materials, marketing tactic execution, corporate trade and/or sponsorship relationships and managing the business to business marketing budget
Leading overall business to consumer marketing programs by working closely with Marketing Director, editorial and consumer sales teams
Developing and executing business to consumer brand positioning, messaging, creative development, media planning and buying, and channel management focused on improving brand awareness/perceptions and maximizing consumer acquisition and retention
Determining marketing business metrics by conducting campaign and promotion analysis, and communicate marketing results and effectiveness to senior management
Bachelor’s degree in marketing or communications field including five or more years demonstrated success working directly with sales teams
Ability to work collaboratively with others along with excellent communication skills
Excellent interpersonal, organizational and problem solving skills needed along with effective presentation development and delivery skills
Strong analytical acumen a plus and adept at project management including ability to manage multiple projects, develop clear and attainable timelines, and effectively identify and resolve process related issues
Prior experience with digital and social media platforms preferred

Brand Manager Resume Examples & Samples

Build, manage and implement effective digital marketing campaigns on Disney Interactive’s network of sites (Disney.com, StarWars.com and Babble.com) and Disney’s presences on social media platforms. Leverage tactics such as such as co-marketing with Disney business unit partners, content marketing, email marketing, events, online and house media advertising, social media, SEM, mobile marketing, and partnership with PR to deliver
Run internal cross-functional team meetings that drive the operationalization of marketing campaigns. Lead working groups to successful execution and broad alignment
Develop compelling marketing plans and one-sheets for communicating marketing programs to internal stakeholders
Work in partnership with Product to ensure brand goals are met, championing innovative digital campaigns using consumer insights that will increase brand equity
Build relationships with partners across the business units of the Walt Disney Company
Communicate marketing plans, timelines, and milestones with internal and business unit stakeholders
Manage operationalization of brand guidelines with Disney Interactive’s network of sites
Improve marketing operations in partnership with business operations, finance, product, content and editorial teams, and synergy teams. Collaborate with product team to define areas for product improvement and new innovation
Produce ad hoc and regular reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Use data to measure performance of programs and to drive innovation through insights
Research industry trends, tools, and products to support marketing operations
Experience in digital marketing for a digital media and entertainment company
Experience with written analysis and interpretation of customer or campaign data
Well-organized, creative, independent, self-motivated individual with exceptional presentation, written and oral communication skills
Strong history of quickly gaining credibility, partnering with leaders and exhibiting executive presence
Effective interpersonal skills and professional demeanor. Able to communicate effectively across all levels of management and teams
Excellent problem solving skills and investigative abilities. Willingness to jump in and resolve challenges
Ability to apply a wide range of business skills and analysis to the function
Ability to work well in a rapidly changing environment
Ability to effectively prioritize and adjust to multiple demands
Proficient in Microsoft Office Tools and Keynote
Experience with Omniture, YouTube Analytics, and other Web Analytics tools a plus
Enthusiastic about Disney and committed to upholding the quality of the brand

Brand Manager Resume Examples & Samples

Implement marketing elements of agreed brand plans and work sharpen these plans through the line
Lead brand analysis using consumer insights / market research
Manage agency relationships
Work with Key Account Managers to develop account specific activities
Contribute to the overall thinking around the wider portfolio of brands through team meetings, workshops and status meetings
High awareness of consumer behaviour, social media and activation at the point of purchase
Strong commercial awareness in managing brand finances, budgets and agency fees
3 years brand management experience within an FMCG environment
Experience of developing and executing consumer campaigns and agency management
Strong influencing and communication skills, a confident presenter

Brand Manager Resume Examples & Samples

Five to eight years of experience in project management and leadership activities
Four or more years of managerial experience
Advanced knowledge of assigned business line or functional area
Demonstrated management and leadership skills
Strong organizational and analytical skills
Advanced knowledge of project management
Ability to identify and resolve exceptions and to analyze data

Brand Manager Resume Examples & Samples

Strategy: Commercial and brand strategy implementation including consistency and clarity of message across all elements of the brand plan
Innovation: Particularly through PR to improve brand perception
Cohesion & growth: Grow marketing activity including operations, sequencing of campaign activities, BTL and ATL marketing plans
Procurement & Campaign Management: Direct creative team & agency management
Cross-functional Adaptability: Work within the relevant cross-functional teams & stakeholder groups
Manage, lead and engage the team

Brand Manager Resume Examples & Samples

Build and retain a following of passionate brand fans and drive frequency; foster outstanding brand affections and preference
Assist in developing long-term brand strategies for World of Warcraft in China based on strategic goals, consumer insights and franchise values
Identify business opportunity, develop clear written briefs and formulate marketing and communications tactics and lead the agencies to come up with core creative idea and integrated campaign plans
Work with agencies and the cross-functional teams to manage the implementation of marketing campaigns and pay close attention to details during execution and maximize effectiveness
Design / improve mechanism to better acquire, win-back, convert, and retain existing players in marketing campaigns, game activities and events
Initiate co-branding partnerships and closely work with partners and internal stakeholders to deliver the desired key messages and achieve the objectives via co-marketing activities in a win-win way
Work with internal consumer research and business intelligence teams, as well as external market intelligence to gather the evolving marketing knowledge relevant to the World of Warcraft brand
On working level, manage, supervise, and evaluate external agencies and vendors

Brand Manager Resume Examples & Samples

An inspiring creative vision for our brands
2-3 years’ experience in Marketing, including multinational corporations
Capacity to build and implement a brand strategy
Experience in building local product strategies
Data and analytical driven mind
Knowledge of digital KPIs
Strong presentation and convincing skills
Good business acumen
Good knowledge of all relevant marketing channels (Social Media, Search Engine, Display, TV, Print, Retail)
Ability to drive creative process with agencies
Demonstrate sharp project planning and coordination skills
Background in Entertainment and Video Games industry is a real plus
Background as a passionate gamer is a must
Fluent in English and Russian

Brand Manager Resume Examples & Samples

Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
Oversees market research, monitors competitive activity and identifies customer needs
Drives the development of product definition and solution plans to optimize the company’s products and services portfolio
Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
Evaluates in-depth market analysis and leads business case for optimization of existing products/solutions alternatives and/or to create the next generation of new products
Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities
Develops business plans, marketing strategy, and forecasts for assigned product lines
Maintains current status of customer requirements for existing and future products
Identifies, evaluates and recommends marketing opportunities consistent with product line objectives

Brand Manager Resume Examples & Samples

Manage the development and execution of station promotions
Responsible for enhancing station image and visibility within the community that will attract listeners and clients
Act as liaison between programming and sales to develop revenue-generating promotions that cross promote clients and third parties
Act as a leader within department and interface with promotion personnel
Provide creative influence that creates visibility and publicity within the market, which will create buzz and talk about the station
Supervise station contests and on-air implementation
Imbed self into lifestyle of station(s) and events
Day to day management of part time staff including policies, procedures, scheduling
Represent stations at events
Coordinate activities of other departments involved in production of promotions and remotes and attend remotes as needed
Oversee on-air contesting, on-site client promotions, station events and website promotion
Oversee front desk as needed
Update and respond to emails / meetings in a timely fashion
Answer phone calls and emails on company phone and email
Write promotional spots and traffic orders
Update website content regularly
Manage fact sheets
Oversee fleet of vehicles / checking gas and daily maintenance
Liaison daily between sales and programming departments for station(s)
Provide technical assistance for on-site remotes/appearances
Attend weekly sales/promotions and programming meetings
Meet day to day deadlines
Assist sales team with onsite client activation as needed in conjunction with promotions
Other duties as assigned by Marketing Director
Must be able to lift 40+ lbs

Brand Manager Resume Examples & Samples

Facilitate collaboration to create and manage successful, ongoing delivery of effective marketing strategies/annual plans/campaigns that align marketing initiatives based on consumer/audience insights to meet defined business objectives
Apply broad knowledge of Humana’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
Leverage the analysis and evaluation of key market statistics and customer requirements to help define marketing strategies and identify target opportunities to expand market share
Develop key audience messaging frameworks; work with communicators across the business to align messaging to drive improved efficacy/impact of communications broadly and by initiative
Shift Consumer/Customer and other key audience perceptions in alignment with our brand strategy and positioning; create permission space for Humana to deliver a new model of health and wellbeing
Partner with and leverage skilled marketing professionals in other teams as Subject Matter Experts to provide the optimal marketing answers to business challenges; Collaborate within broader Consumer organization to ensure consistency within market strategies, communications and messaging
Work with Marketing Managers to develop and execute innovative and best practice promotional initiatives to profitably increase consumption within budgeted parameters
Continually review all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity
Closely monitor and analyze sales volume, market share trends and competitive activity
Assure effectiveness of marketing programs by completing post promotion analysis of consumption and shipment data and comparing results to established objectives
Strong knowledge of consumer segmentation and analysis, consumer research, brand equity building; communication; product development and promotion
Leadership and team building skills; research orientation for decision making; information processing
Ability to develop and adhere to strategic plans; time management and project management; problem solving; negotiation; influencing; coaching; written and oral communication; presentation skills; word processing skills; general business skill in finance and accounting - especially P&L
Ability to timely execute marketing and product development plans
BS/BA in Marketing, Business, Social Sciences (Psychology, Sociology, Economics) or a related degree; MBA desired
Possess at least 6 years’ progressively responsible experience focused on brand development and driving and executing winning consumer marketing programs
Excellent foundation in marketing strategy and best practices, with understanding and demonstrated experience in complex or regulated consumer purchases
Experience developing and managing a team of marketing professionals
Experience in influential leadership of peers and business partners
Proficiency with PC applications MS Word, Excel, Access, Powerpoint
Experience in healthcare, financial services marketing and/or other service industries
Demonstrated ability of managing and prioritizing a diverse set of projects
Possess excellent communication, negotiation and diplomacy skills

Brand Manager Resume Examples & Samples

Works across global coffee innovation, regional business units, and cross-functional teams including Digital Communications, Public Relations, Partner Engagement
Builds Coffee Marketing plan to grow share, brand equity and achieve financial objectives, including the development of assets and product offering
Ensuring global coffee messaging is consistent and compelling and that Starbucks stays one step ahead in coffee leadership
Project leadership in a cross-functional environment. (5-10 years)
Ability to communicate clearly and concisely, both orally and in writing

Brand Manager Resume Examples & Samples

Responsible for the implementation of the Pearson master brand strategy in NA with the ambition to raise awareness of Pearson and shift perceptions among key stakeholders
Responsible for day-to-day master brand application in NA. This will cover everything from visual execution, digital presence, events to brand communications
Roll out and embed the brand architecture and visual identity review outcomes across NA working closely with key stakeholders to ensure a smooth migration that is appropriately phased to ensure minimum friction and maximum impact
Responsible for day-to-day monitoring/auditing of all master brand activity across NA to ensure consistency and coherence. This person would raise any potential brand issues and work with the VP Brand Architect to manage them
Working with the VP Global Brand Architect and NA marketing leads, take responsibility for keeping management in NA apprised of master brand strategy and gain their support and endorsement and flag any issues and concerns
Key point of contact for marketing teams in NA providing master brand advice and counsel
Key point of contact for master brand queries for the NA businesses
Manage requests for master brand design work in NA
Provide master brand training in markets to ensure local teams are empowered
Establish a network of master brand champions across NA to facilitate consistent application across the market
Work with Digital Channels/NA marketing teams to ensure that the Pearson brand is correctly and consistently applied across all NA digital and social media platforms and channels
Support the Brand Campaigns team providing feedback, insights and ideas to support their campaign work and to ensure maximum impact in the NA market
Support Brand campaign team to mobilise brand advocates through a sustained programme of activity, internally and externally
Work with the Brand Insights team to ensure that data and insights are used to inform, shape and measure all brand work. This person should also share brand insights with their contacts in markets (e.g. Brand Tracker results)
NA lead for master brand research
Work closely with HR in NA to ensure consistency with employer brand
A key member of the Brand, Insight and Impact team who should be seen as a Pearson brand ambassador
A minimum of five years brand or marketing experience
A passion and interest in branding
Proficient in social media and digital communications
Experience of interpreting data and insights to drive approach
Passion for communication and excellent written and spoken communication skills
Proven ability to work well cross-functionally
Superior interpersonal skills, including an ability to persuade and influence and gain respect of peers and management
Demonstrated ability to manage multiple projects at once (and stay calm!)
Global perspective/experience

Brand Manager Resume Examples & Samples

Product or brand management at a top-tier CPG company 6-10 years
Project leadership in a cross-functional environment 5-10 yrs
Ability to apply knowledge of multidisciplinary business principles and practices to achieve outcomes
Strong knowledge of CPG marketing vehicles and marketing fundamentals

Brand Manager Resume Examples & Samples

Demonstrate a solid grasp of the key components of a brand strategy. Apply effectively methodologies and tools to translate the creative vision of a brand into compelling marketing choices across the game, marketing assets, marketing communications and the marketing strategy
Measure and optimize the performance of marketing actions with the knowledge, selection and tracking of the right metrics (ROI, budget spent, brand awareness, social media engagement)
Efficiently synthesize and analyze complex & diverse sets of data to transform them into insights that will power marketing initiatives
Keep abreast on emerging tools, trends, practices and channels in marketing. Think out of the box to deliver creative and high-performing marketing initiatives in alignment with Ubisoft strategy and consumer & market trends
Translate and formalize effectively the creative vision in marketing choices & messages. Build and communicate effective creative briefs to link production & business objectives to the creative vision of a brand. Brief and debrief effectively creative partners to spark creativity in the implementation of a brand strategy
Drive full engagement and commitment of key stakeholders around a vision through impactful storytelling and inspiring communication. Demonstrate the ability to effectively isolate and convey key messages to a targeted audience
Apply a good knowledge of all marketing channels (TV, Print, Search Engine, Display, Social Media) and their associated data tracking systems to drive acquisition and product lifetime value
Plan, communicate, coordinate and adapt effectively marketing projects with multiple stakeholders across the organization
Creation of marketing concepts and assets
Creating and agreeing briefs with Producers, including agreement of completion dates and ensuring the delivery of the work to these dates
Creatively execute tasks
Working with approved marketing assets to produce new assets
Assisting with the design of visually appealing promotional materials, advertisements, signage and event flyers for the studio and projects within the studio
Assisting with the design elements of the website
Identifying new, varied, innovative ways and opportunities to communicate
Work with the Studio Marketing Director to manage The Agency as a service business unit within the Studio - predict, monitor, and track budget using Key Performance Indicators and cost benefit analysis
Supporting the Studio Marketing Director in any ad hoc tasks and duties
Supporting the Marketing Artist and Video and UI Artist in the design and preparation of assets
Strong understanding of general and Marketing/PR communications
Strong written and verbal communication skills are essential
Ability to multi-task and manage many initiatives simultaneously
Ability to work unsupervised in a high profile and busy team working to tight deadlines
Ability to communicate professionally and comfortably across all levels of the Ubisoft business, including external partners and contacts
Strong ability to manage tasks and projects from concept through to completion
Strong ability to work as part of a team getting the best out of others and contributing innovation and ideas
A champion of ideas and innovation in communication, PR and Marketing
An eye for detail and a passion for design, creativity and quality is essential
Task driven, self-motivated, excellent time management skills
Excellent initiative and proactive attitude
Experience pitching ideas to teams is essential
Strong ability to organize and present information
Ability to rapidly adjust to changes

Brand Manager Resume Examples & Samples

Retail Management
To develop and build commercial relationships across specific Retailers/Channels
To work closely with the Brand Director in managing the Softline specific DTR’s
To spend an appropriate amount of time reviewing current trade performance, range developments, pricing and promotion strategies of the top 20 UK retailers
To keep up to date with Trade press announcements and key personnel changes
To update the retail contacts list monthly
To understand the differences in quality and price between own Brand and Branded, Licensed and non-Licensed product
To recognise the Commerciality of a product range as opposed to personal preference
To gain an in-depth understanding of the Retail apparel market, but specifically with the categories which you are responsible for
Initiative taking
Lateral thinking
Highly organised
Strong communicator
Presentation capability
LI-LF

Brand Manager Resume Examples & Samples

Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial
Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions
Collaborates across cross functional teams to gain a deep understanding of their markets from a consumer and
4 or more years of experience in a role leading the development of new or existing products or strategies from
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes

Brand Manager Resume Examples & Samples

Bachelors degree and a minimum of 2-3 year(s) retail experience
Management experience preferred
Strong fashion sense
Exhibit proficiency in computer programs used by the company including: Word, Excel, PowerPoint, Outlook, etc
General knowledge of Retail Math and reporting
Working hours: 9am – 6pm *some weekend may be required depending on store/brand needs

Brand Manager Resume Examples & Samples

Annual Brand Planning, Integrated Marketing Campaign development (ATL, BTL, TTL). Project Management with examples of specific delivery. Proactive and reactive Internal & External Stakeholder management
Management of elements of marketing mix. Data analysis, product development, innovation and brand portfolio management. NPD Process and data analysis skills
Brand equity and data analysis. Briefing and liaising with agencies and external stakeholders. Coordination of Creative & Media planning
Channel and Category understanding
Third Level Educational qualification with 2-3 years experience within a FMCG Assistant or Brand Marketing role with a proven track record
Project Management skills to ensure key activities are delivered
Understanding of financial tools required for product development and evaluation of programs

Brand Manager Resume Examples & Samples

At least 3 years of experience in social, life-style marketing insights/analytics
Experience integrating above elements into a comprehensive marketing strategy
Track record of accomplishment within a fast-paced, deadline driven environment
Strong organizational / project management skills along with excellent oral and written communication ability
5 years of experience in marketing, preferably in the CPG or Retail Fashion industries
Social, Life-Style Marketing and Insights/Analytics: 3 years

Brand Manager Resume Examples & Samples

Develop the Hearthstone and / or upcoming franchise marketing plan, built on solid player insights and sound business strategies to grow our player base and maintain the long term brand health of Hearthstone
Take responsibility for clear, concise, and timely communication of initiatives with all levels of headquarters (HQ), Taiwan internal departments, agencies, and relevant 3rd parties
Work with our internal team and creative / media agencies to continuously measure and optimize media effectiveness
Communicate a real understanding of Hearthstone business and a firm grasp of ongoing business numbers

Brand Manager Resume Examples & Samples

Develops and manages product line business plans. Creates and presents the business case for new programs to support growth strategies and profitability targets. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle
Will have P & L accountability for lines of business within the Starbucks Coffee and Tea portfolio
Assists in the development of annual operating and marketing plans. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, promotions and advertising
Develops strategic assessments, including SWOT analyses, business proposals and post-activity summaries for products and programs
Identifies and quantifies specific product drivers in support of marketing calendar strategies
Initiates or suggests analysis (financial, consumption or consumer) to influence strategic plans
Monitors the domestic and global marketplace for new product innovations, competitors, lifestyle trends and emerging technologies
Applies consumer insights and market research to gain understanding of consumer, customer, competitive environment and channel needs for the product or category. Conducts and analyzes consumer research to determine new marketing and product opportunities and to validate new products and programs
Manages the flawless implementation of marketing and category projects such as packaging, consumer promotions, shopper marketing and out-of-store consumer communication initiatives
Builds strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails
Builds forecasts for new product launches and key business initiatives working closely with cross-functional partners
Directs and oversees external agencies to develop strategies and execute marketing creative (e.g. advertising) from creative brief development through concept evaluation to delivery of the final execution
At least three years’ experience leading the development of new and/or existing products or strategies from conception to implementation
At least three years’ experience managing one or multiple budgets
Bachelor’s degree (Bachelor of Commerce strongly preferred) or MBA
Possesses a positive ‘can-do’ attitude and willingness to learn
Highly resourceful and adaptable

Brand Manager Resume Examples & Samples

Bachelors degree with a concentration in marketing or business preferred
Minimum four years of marketing, PR, or licensing experience
Ability to deal with senior and mid level client contacts
Powerpoint competency
Entrepreneurial self starter
Collaborative
Multi tasker
Strategic acumen/interest
Familiarity with Retail /Wholesale industry

Brand Manager Resume Examples & Samples

Uses the internet to gain knowledge in the field
Highly skilled in prioritizing hers/his time
Experience with Brand/Product management
Analytical skills. Can do ROI calculations and optimize tracking tools
Understands the Nordic languages (Swedish, Norwegian and Danish)
You master English - in writing and spoken
That you have a very high level of independence

Brand Manager Resume Examples & Samples

Collaborate across groups within Morgan Stanley to provide support and guidance on ad hoc marketing-related matters (e.g., product/service naming, identity creation, collateral development, marketing process reworks, research requests, etc.)
Review the strategic brief and provide input on branding initiatives
Assist in developing the Employee Engagement Strategy and execution of the program
Work with Digital Strategy to revise the internal Brand Center and help develop a content strategy in line with the Employee Engagement Program Strategy
Help to manage relationship with internal marketing group (Creative Services) to continuously improve creative output, internal client satisfaction, and cost savings
Apprise marketing team of important trends and research affecting the Morgan Stanley brand, and propose strategies to take advantage of opportunities created by them
Create, as needed, reports, readouts, and updates on brand objectives, projects and performance
Responsible for tracking updates to the budget and attending monthly and weekly budget Reviews with the Marketing Finance Group
Reviewing and Approving Invoices on a weekly basis
Responsible for attending the weekly Sourcing Group Meetings
Input and development of presentations for Management on Budget and Sourcing Initiatives on a bi-monthly basis
Help to manage the flow of creative work through the Wealth Management mid-tier Agency process – briefing, reviews of scope of work, bi-monthly check-in reviews etc
3-5 years of experience role in internal marketing, branding, or brand-related consulting
Knowledge of trends and best practices in financial services marketing
Ability to prioritize objectives and communicate priorities to managers
Ability to work across, and build consensus between groups within an organization
Strong skills in Powerpoint, Excel and Word

Brand Manager Resume Examples & Samples

Evaluates information and identifies issues that require escalation or within-brand-team resolution
Cascades important time sensitive information to direct reports, peers, brand director and vice president
Coach and mentor teams to enhance CPG Marketing & Category knowledge
Promotes a successful attitude, confidence in leadership and teamwork to achieve business results
Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions regarding brand direction

Brand Manager Resume Examples & Samples

5+ years consumer product marketing experience (2+ years post MBA)
Bachelor’s degree in marketing or related field required, MBA preferred
Marketing experience in the entertainment and/or video game industry a plus

Brand Manager Resume Examples & Samples

Manage the packaging development for the entire Disney Infinity 2.0 line-up (including game software and interactive game piece components) and partner with the Creative Services team to ensure timely delivery of packaging requirements
Lead the effective development and implementation of marketing plans and strategies for a specific product group
Develop relationships with internal and external strategic partners and implement initiatives including Retail Marketing, 1st Party, Events
Manage the review process for all promotional programs
Evaluate marketing plan effectiveness: program tracking, sales impact and next-step action plans
Identify new marketing program opportunities, establishing metrics and analyzing results that will help guide future initiatives
Oversee day-to-day budgets and monthly actualizing and invoicing for the various programs managed
Partner with other members of the marketing team to ensure that the overall brand message is consistent and on-strategy across all initiatives
Partner with the Creative Services team on the specific creative/assets necessary to educate the consumer on the Disney Infinity ecosystem
Experience in videogame marketing, consumer packaged goods marketing, or entertainment product marketing
Experience in toy packaging and knowledgeable about global packaging timelines and regulations
Experience in consumer events/experiential marketing
Strong understanding of merchandising limitations and retail configurations
Strong interest in and passion for the videogame industry
Track record of launching/marketing leading consumer brands
Strategic thinker and creative marketer
Results oriented and self-motivated

Brand Manager Resume Examples & Samples

Ability to manage and adapt to change
Ability to work effectively on concurrent projects (multitask)
Results focus
Client and customer service focus
Ability to defend one’s point of view, even when unpopular
Ability to delegate and create accountability
Bilingualism (French-English)
Extensive knowledge of the video game market and industry - required

Brand Manager Resume Examples & Samples

To develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
To bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
To provide local perspective to BU on the development of innovation plans & pipeline
To identify consumer insights and creating winning consumer strategies that deliver against consumer and company destination
To define and recommend key choices of consumer DMI allocation for the territory
Exercise thought leadership towards the Bottler, being the main contact person for Bottler Trade marketing Director, to enable effective execution of the brand plans in the marketplace; interact collaboratively with key internal and external stakeholders to drive

Brand Manager Resume Examples & Samples

Execute plans in cooperation with regional and international business functions
Monitor and measure success of executions and make course corrections along the way
Identify and manage co-marketing efforts with cross-industry partners
Manage internal approval processes for the various Publishing functions

Brand Manager Resume Examples & Samples

Carry out key analysis and influence brand content – be the Gatekeeper for all marketing topics related to game titles
Develop the brand strategy and vision together with the development team
Define, Analyze, Adjust target audience through market research
Identify new audiences and develop strategies to acquire new users
Manage the communication strategy
Define Key marketing, coordinate and oversee Marketing Deliverables
Monitor game metrics and player behavior to develop marketing activities to support positive growth

Brand Manager Resume Examples & Samples

Must have at least proven experience in specific digital marketing/digital content production experience (social, mobile, in-house web development & maintenance, paid media, content marketing) – likely includes experience of an entertainment/lifestyle brand with strong PR-ability
Proven success in collaboration with PR to motivate key in fluencers / brand advocation
Experience in brand management of relevant entertainment or related Global brands
Experience in creating & monetizing digital content
Experience in presenting to clients/senior personnel
Strong Digital Media Skills at executional level: paid, viral, social (Solid understanding of Facebook, Twitter, You Tube, Instagram, Google+ etc.), seo, content marketing incl. video. A thorough understanding of content management systems and their use in populating websites with content. Advanced use of Photoshop, Illustrator, HTML, Fireworks and other graphics software. Knowledge of FTP, web hosting and traffic reporting. Strong writing and/or editing skills
Solid Partnership Marketing Skills – understanding of contra constructs & Sponsorship execution
Strong PR awareness
B2C multi-media campaign development incl. the formulation of briefs
Manage and execute Digital Marketing including social media, paid digital media, content marketing and PR for E! This includes leading live social media discussions e.g. twitter around our key content in prime time
Support the Head of Marketing in the development of Digital strategy (web, apps etc) for E! UK – ensuring UK requirements are clear, communicated and have a clear path to delivery
Management of E! UK & Movies 24 websites including execution of content strategy & plans, execution of all editorial/content updates, as well as solid understanding of SEO
Work closely with E! PR Consultant to ensure all activities are aligned and integrated. As well as be advised re: viewer enquiry responses across media
Set & lead internal passion brand programme for this channel to drive cultural change
Execute partnerships & contra deals in line with Partnership Marketing Strategy devised by Head of Marketing
Support Central Ad Sales function in the execution and management of EOnline sponsorships
Review, evaluate and measure E! & Movies 24 on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes
Day to day management of E! & Movies24 marketing budget raising POs, tracking expenditure etc
Manage the work of external agencies & feedback agency performance to Head of with regards SLA

Brand Manager Resume Examples & Samples

Leads and/or oversees day to day management of brand activity including budget tracking; consumption analysis; marketing plan development & execution and program tracking. Manages the marketing programs against operating plans and budgets
Leads cross-functional and project teams to deliver strategic recommendations and marketing programs
May serve as proxy for director in key meetings
Manages marketing program execution and budget
Tracks, analyzes and communicates program performance. Recommends action plans to address variances in brand performance against annual plan
Coordinate and execute advertising and promotions that support and are consistent with company-wide marketing and brand goals
Collaborate with consumer insights team to define customer targets and marketing mix. Applies insights to make decisions
Develop marketing capabilities such as websites, optimized marketing mix models and marketing tool box for the channel teams to leverage and use
Progressive experience in marketing program / campaign development. (5-10 years)
Experience in product or brand management. (3-5 years)
At least three years’ experience managing budget
Strong interpersonal skills and ability to influence others
Strong cross-functional and team leadership. Must be able to work in a matrix environment
Ability to lead digital marketing programs and web development with the support from digital / IT teams
Strong ability to lead marketing program development, execution and post program analysis

Brand Manager Resume Examples & Samples

Formulate and develop brand strategies, promotional plans and marketing activities for the corporate brands
Work with internal teams including product development department to develop new private label products
Conduct consumer research and market review for APAC region
Identify new business opportunity and gaps by carry out analysis
Monitor trends on personal care products on a global level
Work with internal and external teams to ensure product concepts are delivered in high quality
Coordinate with design teams for packaging and product design

Brand Manager Resume Examples & Samples

Develop and manage product/brand marketing strategy, messaging and positioning for assigned brands
Responsible for analysis of existing/potential markets and customer segments, identifying associated business opportunities, and developing related marketing strategies
Responsible for the development of product strategies, definition of promotional activities, and product expansions and/or launches. (Exs - drive product strategy for new advertising campaigns, brand creative refreshes, rebranding, etc.)
Influence cross functional marketing and PR team strategies, and lead multi-channel team efforts to support brand strategy
Expert in brand's customers, the brand's vertical focus area, and the staffing industry
Develop and lead integrated program strategies for key customer types/segments and business opportunities, driving brand awareness, leads, customer retention and acquisition
Measure and analyze ROI, and apply key learning’s to future programs
Drive creativity and innovation in brand marketing strategy and programs
Collaborate with key business partners (executives, functional marketing teams, PR, training, field, etc.) to develop program strategy
Expert level understanding of brand's customer base and segmentation opportunities
Lead competitive and industry research for brand/s overseen, identifying customer needs and preferences
Has expert level knowledge of brand and customer research for assigned brands, as well as key operational statistics and business drivers, and industry trends and data
Responsible for developing customer personas that map to our sales process and our customer buying cycle
Develop annual business plans and marketing budgets for managed brands, including advertising budget management for all product lines overseen
Responsible for driving marketing and PR business plan process for assigned brands, including partnering with the brand executives and influencing cross-functional teams
Must develop business plan strategies that drive competitive advantage, revenue and market share
May directly or indirectly manage an Associate Marketing Manager and/or Marketing Manager
Responsible for training full time and freelance personnel, as well as influencing indirect reports and members of cross-functional teams
Requires a Bachelor's degree in a related field. Advanced degree a plus
8+ years’ of marketing experience, with 5+ years’ of experience in marketing management
Excellent verbal and written communication skills, including experience communicating with executive level audiences
Experience developing marketing/brand strategy
Experience with print, outdoor, radio and TV advertising, collateral development, video, direct mail, database marketing, customer segmentation, and online marketing, including social media, SEO, etc
Experience in a B2B industry is a plus but not required
Experience managing strategic partnerships and with negotiations/difficult conversations is a plus
Advanced Microsoft Word, Excel and PowerPoint

Brand Manager Resume Examples & Samples

Minimum of 5+ years related experience
Must be available for moderate business travel to support program activations, campaign events and other relevant needs as requested
Experience in videogame marketing, packaged goods marketing, or entertainment product marketing
Ability to work well in both vertical reporting and lateral collaborative work contexts

Brand Manager Resume Examples & Samples

Write short and long-term business/Brand plans by identifying the insights and needs collected from situation assessment, marketplace information, etc. to develop business objectives, strategies, key initiatives, and performance measurements for the Brand
Utilize understanding of our system and OBPPC, key consumer/shopper insights, and worldwide trends to identify key issues and opportunities to drive profitable Brand growth
Ensure Company resources are optimally devoted to the appropriate strategic solutions by providing clear strategic frameworks for managing core Brand assets and activations in order to generate incremental, sustainable, and profitable growth
Develop programs and manage the Brand budget without overage in order to execute the plan
Interact with divisions/customers/key stakeholders in order to influence their plans during annual business planning process
Guide adherence to a cohesive Brand communication strategy by working with the IMC team to ensure continuity of cross-market Brand messages and executional platforms (including brand architecture, positioning statement, operational marketing strategies, etc.)
Support Brand positioning and related communication objectives (e.g., building Brand awareness, improving ONS scores) by composing, collaborating and executing compelling and consistent advertising and communication throughout all Brand media connections and programming
Provide direction, leadership and coaching to members of a project/cross-functional teams you are leading. Provide feedback to others in order to enhance their job performance
Minimum 5 years
Managed complex projects/properties and or large teams related to programming on a core Sparkling brand or portfolio of brands at Coca-Cola or Consumer Packaged Goods company
Has broad experience with all elements of marketing mix (promotion/advertising, product/package, price, place)
Have proven experience working with customers, field sales and/or commercial environments
Has delivered business results (volume and Profit) on a Brand assignment
Brand Equity: Knowledge of procedures used to drive increases in volume and Brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties)
Brand Marketing Strategy: Knowledge of information used to define Brand strategic corridors and develop appropriate business solutions for local market activation
Program Initiative/ROI: Ability to recommend, manage, and activate an appropriate property or program to enhance the Brand positioning, equity and to maximize return on investment
Creative Concepting: Ability to develop a business brief, and evaluate creative concepts and executions based on creativity, strategic alignment, and consumer and business impact. Slight skew towards shopper marketing

Brand Manager Resume Examples & Samples

Ownership over the development of the marketing/promotional calendar for a given three-month season, based on pre-determined goals and historic performance
Management of the creative strategies/briefs for all creative projects for the given season
Responsible for providing the first assessment of creative options, based on approved strategic direction
Implementation of all marketing elements related to a season ensuring alignment and adherence to marketing process
Facilitation and management of the work-in-progress meeting for all creative and executional elements for a season – coordinating with print production, traffic, creative, visual merchandising, and CRM
Partnership with merchant teams on strategy or tactic changes, as well as working closely with traffic (production) to ensure the timely routing of all job folders related to the seasonal campaign
Responsible for managing the expenses and overages for the seasonal period
Key liaison for internal partners such as Store Operations and Human Resources for all marketing needs
Management over outside agency/freelance resources as it relates to given seasonal creative projects – working closely with Design to ensure brand consistency
Additional projects and responsibilities as assigned
Bachelor’s Degree in Marketing, Business Administration or related field required
Advanced degree (Master’s / MBA preferred)
6+ years previous Marketing experience
Prior managerial/supervisory experience
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong prioritizing, analytical, interpersonal, problem-solving, budgeting, presentation, project management & planning skills
Ability to work with and influence peers and senior management
Ability to work in a fast-paced and deadline-oriented environment
Self-motivated with critical attention to detail, deadlines and reporting

Brand Manager Resume Examples & Samples

Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including digital and social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc)
Lead large scale projects and special events that drive revenue (Ex. Times Best of, Best of Preps). Serve as project manager and work with ad sales to find sponsors and monetize projects
Collaborates with sales team, creative team, and client strategists to develop and maintain robust lead generation pipelines and nurture leads
Works with Graphic designer(s) and leverages group resources to develop all sales content, collateral and campaigns
Works with client strategist to fully leverage research and insights in B2B promotion and sales collateral
Determines B2B marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management via regular (monthly) reporting

Brand Manager Resume Examples & Samples

Generation of brand plans which need to include, growth strategies, business objectives and promotional plans
Analysis and insight generation of all sales data, product review and promotional activity
Ensure each brand personality is fully represented within the group
Support of new store openings with dedicated marketing activity to encourage customer engagement
Internal stakeholder management
Trade or category marketing experience (minimum of 3 years)
Knowledge of strategy deployment and development of customer experience
Proven track record in sales, proft and margin
Flexible and adaptable approach as well as great team working skills

Brand Manager Resume Examples & Samples

The creative deployment of our brand across campaigns and projects focused on our key markets. Brand managers will work with our service line, UK regional and corporate marketers to ensure that the brand is expressed effectively and with maximum impact
The roles will also include working with our internal stakeholders, such as business development and our internal communications team, learning and development and talent to ensure the brand is embedded across the whole organisation
Marketing/business studies graduate or professional (CIM qualified) with business experience
Experience of working on high profile brands
Good planning and project planning capabilities
Excellent writing and editing skills
Commercial acumen and negotiating skills
Excellent project management, logistics and analytical skills
Excellent measurement capture and reporting skills
Ensuring creative and consistent deployment of the brand across our key campaigns and programmes
Working with key stakeholders such as business development, talent, recruitment, learning & development to support deployment of brand across the firm
Involvement with the wider BMC team to ensure integration of messages, plans and activities
Working with key stakeholders to successfully deploy the brand through existing and new initiatives
Supporting the teams in the creation of campaigns and materials that help to successfully represent the brand in the market
Support the Senior Brand Manager in ensuring compliance of both the verbal and visual identity of the brand across all materials
Work with areas of the business to operationalise the brand, through existing training modules, business development tools and approaches
Work with the talent team to ensure the on-boarding and exit journeys support the brand position , both in terms of content and experience
Support Internal communications to re-enforce key brand messages through their communications and ensure the brand is brought to life for EY people
Ensure brand awareness/favourability measures are in place for major programme/campaign initiatives and report on ROI

Brand Manager Resume Examples & Samples

Management of digital loyalty marketing programs and or digital marketing. (3-5 years)
Progressive experience in brand management. (5-7 years)
At least three years’ experience leading the development of new or existing programs or strategies from conception to implementation
Strong analytical and technical skills; comfortable with data
Strong knowledge of digital loyalty marketing, digital marketing vehicles and marketing fundamentals

Brand Manager Resume Examples & Samples

Builds and manages marketing budgets for each title to achieve business objectives
Provides strategic and well-researched recommendations to partners and obtains partner approval at recommended spend levels and adjusts for changes as needed
Develops and manages product life cycle guidelines, gaining consensus from management and partners throughout the process of development
Creates accurate and thorough Marketing Plans and Creative Briefs inclusive of an identified unique selling proposition
Ensures timeliness and accuracy of solicitation and sales communications
Works closely and communicates regularly with cross-functional groups including with Sales, Operations, Legal Production, Retail Marketing and Marketing Services to ensure thorough product and product promotion development
Main Paramount representative for various partner internal departments, driving timely delivery of key materials and elements
Ensures timely creation and dissemination of marketing and sales documents
Keeps abreast of media and promotional opportunities and tactics
Minimum of BS/BA degree, preferably in Marketing or related field
Minimum of 3 years of product/brand management/retail marketing in a studio or consumer packaged goods environment
Proficient at Word, Excel, and PowerPoint
Prior experience/exposure to the successful management of third party partner businesses
Ability to work in a fast-paced environment, managing multiple projects and priorities simultaneously
Strong planning, organization and analytic capabilities
Working knowledge of marketing and brand/awareness building fundamentals
Adept and resourceful in the gathering of data, research and competitive/market intelligence

Brand Manager Resume Examples & Samples

3-5 years of relevant work experience in marketing or brand management
Knowledge in all areas of marketing including the ability to develop and implement marketing programs
Knowledge of market trends and consumer preferences, company products goals and objectives
Knowledge of package design, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss, local production and importing/
Ability to innovate, develop and execute against all product initiatives
Experience with Nielsen, Excel, PowerPoint
Knowledge of administration and project management skills $
Experience in color cosmetics and/or beauty and/or personal care categories
Marketing plan management experience

Brand Manager Resume Examples & Samples

Leads cross-functional and project teams to deliver strategic recommendations specifically related to product optimization, brand architecture and innovation
Evaluates information and identifies issues that require resolution or escalation
Coach and mentor teams to enhance brand management knowledge. Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
Directs programming and budget allocation for innovation and other brand-related activities
Leads consumer research to define customer targets.. Applies insights to make decisions regarding brand direction

Brand Manager Resume Examples & Samples

Min 3 Years Industry experience
Licensing/Brand Management Experience is a plus
Strong Written communication and interpersonal skills
Must be proficient in MS Office, Lotus Notes
Must have strong abilities in MS Excel
Understanding of licensing agreements
Understanding of retail math, sales projections
Internet Saavy

Brand Manager Resume Examples & Samples

Deliver N. America growth targets for volume & profit to reach yearly goals & 2020 Ambition
Develop long-term growth strategy on how the brand can win inside and outside the fruit flavor segment
Identify key business priorities and work with cross-functional group to bring the brand’s marketing efforts to life in the market place
Work with agency partners to develop brand and retail marketing strategy and supporting material
Illuminate the brand potential to key customers and bottlers to drive support and commercial acceleration of Fanta in key markets and retail channels
Deep understanding of brand positioning & communications, and experience working with creative agencies & with Content Excellence / IMC teams to develop innovative marketing platforms
Identifying consumer insights through collaboration with Knowledge & Insights
Commercial Leadership experience in TCCC. This includes a solid understanding of TCCC Shopper Marketing principles (OBPPC, RGM, etc.), and experience working with Bottlers and Customer teams to develop & execute Retail plans
Experience leading product or packaging innovation projects Ability to build partnerships and establish trust & credibility across all levels of TCCC Leadership and diverse markets
Strong ability to collaborate with and influence others to gain consensus & alignment Excellent oral communication and presentation skills to set a clear direction with inspiration

Brand Manager Resume Examples & Samples

3+ years of relevant work experience in Marketing or Brand Management
Bachelor's Degree in a related field
Knowledge in all areas of Marketing, including the ability to develop and implement Marketing programs
Knowledge of Market trends and consumer preferences, company products goals and objectives
Knowledge of package Design, Advertising and Sales and their marketability, Sales and Expense Budgets, Inventory, Profit and Loss, Local production and importing
Working knowledge of Nielsen
Microsoft Office / Suite proficient (Excel, PowerPoint, etc.)

Brand Manager Resume Examples & Samples

Strategic and functional ownership of international Starbucks Card category management, including product development, production and innovation
Develop and implement a strategy to revolutionize the role of gifting for our customers
Identify innovation opportunities for Card (e.g. social gifting, crowd gifting, partnerships)
Maintain successful relationships with a complex set of cross-functional stakeholders, including design, supply chain and international partners
Manage a high-powered production management team to drive process improvement and superior execution
Drive channel expansion for Card, including B2B and Out of Store distribution
Act as primary point of contact for all Card assortment, production and channel expansion needs
6+ years – senior product management
3+ years – management of a digital product
4+ years - working with international stakeholders
Working experience in Asia a plus

Brand Manager Resume Examples & Samples

Degree in related discipline or equivalent
Previous strong experience at an ABM or BM level within Health and Beauty
Demonstrates a strong understanding of brand management/marketing in a retail environment
Ability to develop and maintain effective working relationships, both internally and externally and be a good team player
Able to influence effectively at all levels of the business
Strong communication skills, both written and verbal
High level of Numeracy and strong analytical capabilities
Able to take ownership of projects, work independently and use initiative to find solutions
Excellent PC skills, with strong Microsoft Excel/Word/Powerpoint skills
Able and willing to travel internationally as required
Shows strong commercial understanding and commitment to driving business forward and pro-actively highlighting areas of potential. Demonstrate a pro-active attitude and flexible approach
Demonstrates a passion for the brands

Brand Manager Resume Examples & Samples

Strategy Creation: Build the business service strategy including consumer insights, situational analysis, and competitive insights
Manage Creative Development: Brief and manage agencies to deliver best in class creative executions
5+ years consumer product marketing experience as a cross functional leader (3+ years post MBA)

Brand Manager Resume Examples & Samples

Works across global coffee innovation, regional business units, and cross-functional teams
Builds short term and long term innovation pipeline across coffee and tea beverages
Builds best in class collaborations with Reserve Retail concept teams

Brand Manager Resume Examples & Samples

Develop and execute product strategy and plan with vision statement/value proposition, P&L, resource allocation, schedules, market dynamics, and strategy for success under the direction of senior leadership
Demonstrate intellectual curiosity regarding the intersection of accounting education and technology and serve as product champion and market expert across the organization
Demonstrated successful business development experience and winning record of growing market share, promoting customer retention and driving revenue
Build customer relationships and gain consensus across an organization
High proficiency with digital learning technology
Highly motivated and disciplined, with an ability to manage several critical projects at a time and meet deadlines
Possess CPA designation

Brand Manager Resume Examples & Samples

Establish brand growth strategies and develop the long term business plan and goals, as required
Craft and execute the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan
Monitor the brand’s and competitor performance (drivers & drains), routinely provide performance updates based on our 5 core metrics including Revenue, Profit, Incidence, Transactions and Value share; proactively recommend changes in direction as required
Lead the development and execution of the OBPPC strategy and innovation pipeline that creates system value and delivers against brand strategies
Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/ sales samples)
Work with the PRGM & Commercial Strategy to identify commercial opportunities to grow the base business and to support new products and packages
Collaborate with system partners (Channel, PAC, K&I, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps
Adapt the global BVA based on a deep understanding of our Canadian consumers
Translate the brand’s business strategies into compelling agency briefs
Work with agencies to develop, execute and track a Marketing Communications plan that delivers to the brand’s goals, objectives, and strategies, and function as key agency/partner contact for plan (content and connections) development
Work with K&I to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required
Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines, and P3 guidelines & goals
Manage the agency performance process – establish performance metrics (P4P/VBC), and consolidate and deliver evaluation feedback
5-7 Years related marketing experience, CPG experience preferred
Experience in strategy development
Strong project management skills from idea through to execution
Strong influencing skills
Knowledge of DNA a plus
Experience managing creative agencies

Brand Manager Resume Examples & Samples

Analytical: Ability to analyse and interpret numbers, budgets and data
Creative: Ability to have innovative and out-side the box ideas
Entrepreneurial attitude to grow and drive a business
Works well under pressure and adapts well to change

Brand Manager Resume Examples & Samples

Business School/University
Negotiation of Business to Business Deals
New Business Development aptitude
Good knowledge of Consumer Goods Industries
Strong communication skills and teamwork spirit
Knowledge of Microsoft Office Pack (Outlook, Word, Excel, Powerpoint)
Autonomy, creativity and organization
English speaking (business level minimum)

Brand Manager Resume Examples & Samples

Researching, developing and writing the product strategy for allocated brands
Strategic planning and implementation of the brand extension programme for those product categories
Building, nurturing and managing the relationship with the relevant licensors
Communicating and agreeing the brand strategies to Brand Director
To create a 3 year projection for each brand to include marketing and retail launches
Category Management
Responsible for the management of the whole brand extension process for the categories that will be assigned
Researching, developing and writing the strategy plans for each category
Financial Management
To manage and maintain brand tracker for the brands and categories for which you are responsible
To update the commercial plan on a weekly basis
To be aware of annual Strategic Brands financial targets and KPI’S and our current performance against those targets
To strategically focus and support the key licensees (€50k+)
Retail
To build a retail strategy for the categories and brands that you are responsible for
To meet with relevant retail contacts every two months
To spend an appropriate amount of time reviewing current trade performance, range developments, pricing and promotion strategies of the top 10 German retailers
To keep up to date with trade press announcements and key personnel changes
Product Development
Provide creative guidance, advice and inspiration to licensees
A minimum of 5 years experience within licensing or related industry
Extensive retail and industry knowledge
Design understanding
Highly organised & methodical
Works to deadlines
Commercial acumen, creative and strategic approach
Relationship management
Ability to motivate and inspire others
Passionate about the business

Brand Manager Resume Examples & Samples

1) 1) Meet/Exceed Coca-Cola BP Business and Brand Health Objectives
2) Support Coca-Cola Brand Strategic Pillars
3) Support Business Planning Process
4) Strengthen Operational Effectiveness & Talent Development
Brand plan development
Briefing development
Research support, execution and analysis
Financial analysis and decision making
More than 4 years working in brand management role, 6 to 8 years in consumer goods
Key experience and skills on
Multifunctional Team´s leadership
KO System knowledge
CIF process knowledge
Commercial strategy knowledge
Charter Experience

Brand Manager Resume Examples & Samples

Experience in Software support on IBM/non-IBM products
5+yrs Experience on Offering development and management
Strong analytic skills
Able to work well with a wide range of people from different parts of the business
Well organised and methodical

Brand Manager Resume Examples & Samples

Ability to navigate online content management systems, including WordPress
Familiarity and/or interest in social media platforms
Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint
Strong English writing skills; published work a plus
Able to work weekends, evenings and holidays and requires both regional and overnight travel as requested
Must possess a valid, USA state-issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles
Must meet acceptable criminal background check standards
Ability to work cooperatively with others in a diverse environment
Possess excellent guest service skills; friendly, personable, helpful, patient, and professional
Experience working with multiple vendors
Knowledge of and/or interest in the hospitality industry
Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees.Knowledge of and/or interest in the hospitality industry
Plan and implement a comprehensive traditional and non-traditional media strategy
Manage all digital media platforms and relationships for Snow Mountain Ranch
Ensure Snow Mountain Ranch marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards
Maintain flow of work to keep printed publications on time, accurate, and within budget
Write copy for blog/website/print ads reflecting the “YMCA voice.”
Work with contracted Public Relations representative to ensure maximum exposure for Snow Mountain Ranch
Develop and maintain professional relationships with other marketing professionals in the Winter Park area
Develop strategic plans to market to staff, guests and members
Track, measure and report-out effectiveness of marketing initiatives
Present current marketing strategies to key staff and board members
Work with Snow Mountain Ranch staff to develop and promote packages that further the mission of the YMCA of the Rockies
Promote a cooperative, positive and problem-solving atmosphere at all times
Assist with specific marketing initiatives as determined by business environment
Support the Association safety program. Promote safe work practices and a safe environment for guests, members and staff
Uphold the YMCA of the Rockies Mission, policies and programs
Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions
Effectively manage the Snow Mountain Ranch brand within the YMCA of the Rockies and the Y-USA standards
Bring to life the Snow Mountain Ranch brand promise of “Bringing together family and friends.”
Create innovative marketing and communications solutions
Meet or exceed Association marketing goals for Snow Mountain Ranch

Brand Manager Resume Examples & Samples

2 years experience as brand manager
Experience in global company -advantage
Hebrew- must
English - high level

Brand Manager Resume Examples & Samples

Build annual media plans for multiple marketing programs, providing significant input into all media mix discussions and analysis. Work with agency partner to identify unique media buying opportunities and ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Make decisions regarding spending levels and placement tactics
Manage media budgets and execution of authorized plans, purchase orders and payments. Approve online and OOH advertising billing and invoices for payment. Communicate with agencies and outside vendors on billing issues. Maintain accurate spending forecasts and update as needed. Manage all activity for media budget tracking
Manage external partners in the development and execution of social, digital and traditional media plans, from recommended purchase through post analysis. Act as primary contact for day-to-day relationships, negotiations, and supervision of work. Foster productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets
Work with research, agencies and brand teams to optimize ROI for traditional, social, and digital media planning and advertising management. Analyze results of media efforts and develop measures of success to ensure programs result in highest possible levels of business benefit. Establish clear KPIs for each marketing program
Develop creative briefs with insight from the Brand Marketing team. Leverage insights to inform creative rotation, call-to-action and landing environment. Manage creative development process on behalf of creative team, brand category team and agency partner
Work with US team to distribute content for any of Under Armour’s high-profile sport categories across social and mobile app UA Record
Act as a community manager across channels including Record, Facebook, Twitter, Instagram, Snapchat, Periscope, YouTube, plus other potential channels (Pinterest, Tumblr) using social media technology to publish content, monitor conversations and engage with fans
Assist in mining for, creating and changing image/copy where needed for curated content from brand marketing teams, third parties and user-generated content
Liaise with internal/external stakeholders to ensure moderation efforts and content deliverables are aligned with brand voice, company needs, legal guidelines, marketing requirements and business objectives
Observe and make recommendations regarding conversations, other social communities, competitors, trends and technologies in the marketplace that are relevant to Under Armour’s social/digital presence
Work with team members to contribute to documentation of best practices and hone policies, guidelines and reporting to create efficiencies and become more effective across social media marketing and community management
Consumer and Media Analytics
Consumer Segmentation and Targeting
Social/Digital/Traditional Media Strategy (long and short-term)
Budgeting, ROI Quantification
Internal client partnership-building with Marketing team
Intellectual curiosity and ability to learn quickly
Passion to win
BA required, MBA is helpful but not mandatory
Previous experience at sports company is a plus
Minimum of 4-5 years of relevant brand marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience

Brand Manager Resume Examples & Samples

Work with the Director of Brand Planning, Marketing Analyst and Customer Intelligence Department to identify strategic business opportunities and develop and present recommendations based on these opportunities
Assess portfolio needs, consumer and market trends, and consumer segmentation insights to identify and prioritize opportunities for new product development
Lead development and testing of new brand concepts from idea to concept to product to launch
Partner with consumer insights to appropriately identify new product, promotional and marketing activities
Develop launch plans and marketing campaigns for launch
Develop strategic, consumer-insight-driven approach to pipeline fill
Partner with consumer insights to develop innovation research best practices
Develop brand strategy, marketing/campaign plans, communications strategy, and new marketing channels
Monitor, analyze, and report on the performance of business measures and marketing programs
Ensure that all project deadlines are met and within the specified budget in order to achieve the company’s overall marketing strategy
Work with cross functional teams to lead brand strategy, optimize revenue and ensure flawless execution
Bachelor’s Degree in Marketing, Advertising, Business, or related field; MBA Preferred
Minimum of 5 - 7 years of experience in leadership role with primary responsibility for entire marketing cycle, from development of the marketing strategy, tactical plan and the compelling messaging to the execution of marketing/promotional projects and programs
Proven track record of recommending creative solutions to business challenges resulting in successful marketing campaigns with demonstrated proficiency in the following
Leading the team in concept development of new marketing ideas to promote brand / customer / sales growth
Taking marketing / consumer insights and translating into actionable recommendations to include exciting promotions, innovative products, alternative pricing strategies, fresh advertising, and/or new packaging
Developing strategies to expand competitive relevance in new products and collections which appeal to larger customer segments while meeting financial profitability targets
Driving promotional and communication strategies
Strong ability and knowledge of general marketing, advertising, finance/budgets, use of social media tools, etc
Ability to set and achieve priorities and meet tight deadlines within a fast-paced, ever-changing retail environment
Proficiency with Word, Excel, PowerPoint, and graphical applications
Effective oral and written communication and presentation skills (including visual presentation development)
Strong interpersonal skills with the ability to work with all levels of management and outside agencies Ability to establish positive working relationships across the organization
Must be a motivated self-starter with excellent organizational, multi-tasking, and project management skills

Brand Manager Resume Examples & Samples

Brand Marketing Campaign
Ensure ZICO resources are optimally devoted to the appropriate strategic solutions in order to generate sustainable profitable growth
Support brand positioning and related objectives (e.g. building brand awareness, improving brand recall scores) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning
Interact with franchise/commercial/customer teams in order to influence their plans during annual business planning process
Establish promotional criteria (e.g. strategy, packaging configurations, communication vehicles, promotional mechanics/tactics, timing etc.) in order to accurately measure program success
Develop programs and secure required budget in order to execute brand plan
Direct and execute consumer programs/activation projects including tracking budget, supervising third parties and agencies, following timelines and managing team members in order to achieve outcomes as outlined in the initiatives project charter and/or objectives
Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives / strategies, consumer segmentation) used in the development of marketing plans
Creative brief development: knowledge of the creative brief development process
Creative concept evaluation: ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
Marketing operating strategies: knowledge of and ability to apply basic marketing operational strategies (e.g. media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
Brand equity: knowledge of procedures used to drive increases in volume and brand equity (e.g. marketing programs, licensed/specialty merchandise and/or properties)
Brand positioning: knowledge of specific brand positioning and brand architecture of ZICO

Brand Manager Resume Examples & Samples

Working closely with the Marketing Manager, Brand Lead and Advertising Agencies for all brand strategy including creative, production, media and research
Initiating, developing, organizing, coordinating and measuring all marketing activities for assigned brand in order to develop strong brand performance
Maximize short and long term sales and profits as well as grow market share
Work closely with other functions within marketing and other functional teams on matters related to the brand portfolio
Critical areas including: packaging artwork preparation, BoC program, marketing researches, communication executions, media activities, legal and trademark registrations, etc
Degree Qualified, ideally in Marketing
Top Tier FMCG brand management experience
Candidates with at least 4 years at ABM level will also be considered
Can cope in a fast paced environment
Solid background, jumpy candidates should not apply

Brand Manager Resume Examples & Samples

Leads and/or oversees day to day management of program development activity including forecasting; budget tracking and marketing plan execution and program tracking. Manages the business against operating plans and budgets
Leads the development of new marketing programs and product-related marketing opportunities, from concept to execution
Manages project teams and timelines to deliver programs. Strong leadership of cross-functional partners required to ensure successful launch
Collaborates across cross functional teams to gain a deep understanding of their markets from a consumer and business standpoint
May lead new and optimized strategic initiatives that deliver against the brand positioning
May lead in the creation of platform and ensuring relevancy across or within regions and channels
Manages the program P&L via marketing program execution and budget management
Evaluates, prioritizes and leads decisions regarding new program and marketing opportunities based on financial viability and brand fit
Understands consumer research to define customer targets and marketing mix. Applies insights to make decisions regarding brand direction
Progressive experience in marketing program development & management. (5-10 years)
Marketing and/or technology innovation. (3-5 years)
At least four years’ experience leading the development of new marketing capability or digital technology driven programs / solutions

Brand Manager Resume Examples & Samples

Demonstrates judgment to define a compelling core creative idea
Persuades and inspires others (consumers, agency, system, suppliers, right stakeholders, etc) to create belief
At least 4-5 years solid working experience in Marketing, FMCG Company/F&B industry is preferred
Excellent in oral and written English

Brand Manager Resume Examples & Samples

Oversight of a portfolio of brands
Possess and seeks knowledge for portfolio of brands to become “The Brand Expert!”
Creates and drives business and marketing plans for North America
Analyzes sales actuals and budgets daily to understand and react to the current business situation for brands managed
Reports on business for all channels and countries
Liaison with licensing directors for each brand and spokesperson to the sales force and company for assigned brand portfolio
Develops commercial ideas to help drive both wholesale shipments and retail sales – passes ideas to the Trade Marketing/Marketing Services team for execution
U.S. liaison with Italian counterparts
Provides brand tools and info to the Italian BM’s for the Global US brands managed in NJ (includes product presentations, brand news, point of sale materials)
Management of expense budget by brand
Creates brand presentations, product release presentations, assortment plans, brand news updates and other training materials for sales
Actively participates in distribution strategy development by channel
Provides new door and e-commerce approvals where applicable
Participates in product selection, pricing and collection maintenance
Works with product team to gather sales rep and account feedback for future collections and rank and price new releases
Works with planning to allocate product by channel of distribution
Collaborates with Global communications team for local/regional OOH campaigns to support sales campaigns/launches and trade media plans
Market Week: presents brand, sell through initiatives and line sheet development
Optical Business Development Events: partners with sales rep to help present the brands, showcase products and develop programs to drive sell through
Key Accounts: Provides brand approval and brand presentation materials to key accounts to help soldify future orders for future releases

Brand Manager Resume Examples & Samples

To have experience working with Customer focused Brands & Retail
Must have a positive, ‘can do’ fire starter attitude, solution/results orientated style and have persuasive skills to influence others
Requires a person who is comfortable communicating at all levels and who is highly effective in both verbal & written communication
A creative & analytical thinker, fast learner, work at a pace and juggle multiple projects
Has ambition to grow in an entrepreneurial environment and work in with a motivated and high performing SVP & team
Preferably 2:1 or higher with a Degree in Business Studies/Marketing

Brand Manager Resume Examples & Samples

5-7 years of related marketing experience, CPG experience a plus
Solid problem solving skills
Experience with innovation projects
Experience managing agencies
DME and OPEX forecasting
Day-to-day management of Canada DME, including year-end accruals, journal voucher coordination, ad hoc transactional work, and transactional support
Review and approval of marketing purchases to ensure policy and spend compliance
Local business coordinator for all procure-to-pay (P2P) processes
Key finance support for budgeting for Public Affairs and Communications, Digital & Assets, and Strategy, Performance & Insights departments
Local coordinator for changes to Chart of Authority and other local/Global financial policies, including capital management
Marketing productivity financial analysis/coordination for Canada
Liaison and key contact for Company finance for Company Marketing both locally and with Global stakeholders
Local coordinator of all marketing reporting via S2G (Marketing Shared Services)
Analyze and consolidate monthly variances versus business plan and estimates and providing input for senior finance management
Minimum 5-7 years related Finance experience
Minimum 2 years Coca-Cola System experience preferred
Proficiency in use of Company financial planning and reporting systems preferred (SAP)
Proficiency in use of PC applications (Excel, Word, Power Point)
High Level of initiative and accuracy
Completed undergraduate university degree in Finance, Accounting, Business Management
CGA, CMA, CA professional accounting designation, or Masters University degree preferred

Brand Manager Resume Examples & Samples

Be able to execute on these marketing plans in a timely manner, across multiple platforms for multiple properties at the same time
Meet with content partners frequently to highlight our efforts on their behalf
Prioritize efforts across multiple social platforms
Ability to communicate in business-level Japanese via e-mail

Brand Manager Resume Examples & Samples

Large CPG and/or company experience with a passion to grow smaller, more entrepreneurial brands
Passion for mission-oriented brands and furthering the mission of Honest Tea
Ability to work in an ambiguous and complex environment, with a proven ability to collaborate and influence in non-traditional organization structures
Mission: Have worked with mission-oriented brands and/or have a desire to further the mission around organic, fair trade
Syndicated Sources: Knowledge of syndicated data used in the analysis of trended consumer and volume dynamics
Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities

Brand Manager Resume Examples & Samples

Quantitative / Qualitative analysis
Ensure the highest of maintenance standards at all times; Partner to ensure timely processing of new inventory, price changes and markdowns
Encourage maintenance of clean and customer friendly fitting rooms
Communication

Brand Manager Resume Examples & Samples

Manages advisor branding including co-branding strategy, office branding, alternative team names, stationery branding, advisor video program promotion, advisor brand guidelines
Has expertise in all three brands to be able to consult with business partners and agencies
Trains business partners and agencies on visual and messaging components of branding
Supports corporate branding including Ameriprise brand guidelines (brand refinement), brand engagement, messaging, online tools and photography
Acts as a liaison for creative agencies
Promotes the brand through brand advocacy initiatives and business partner consulting
7 Manage flawless execution of projects on-time, with excellence in quality and budget
8 Track program participation and results and provide recommendations for improvements, and execute approved recommendations quickly
Experience marketing manager with 5+ years’ experience, including experience in brand management
Broad knowledge of corporate/franchise organization and /or knowledge of Ameriprise businesses, including the field organization
Proven ability to motivate and influence internal partners
Demonstrated ability to work in cross-functional teams
Ability to manage multiple project simultaneously and work in a fast-paced environment
BS in Marketing
Financial services experience

Brand Manager Resume Examples & Samples

Manage and extend the Aol Content Portfolio with local partnerships and leverage existing content and platforms to maximize return on investment
Leverage a network within the German Publisher landscape to negotiate editorial contracts in close alignment with international Legal and Business Development
Evaluate and execute the introduction of international Aol brands to the German market
Create and drive a strategic content and publishing plan
Determine the execution priorities of the content plan by audience, in partnership with the country strategy lead and sales leaders
Oversee the creation of content to ensure it adheres to the content guidelines, including brand and tone of voice
Work with Marketing to
Define engaging content and then target each audience using a range of marketing channels including social marketing
Balance structured vs real-time responsive content execution
Work with the international product team to determine execution mix and content promotion and monitor development and production schedules
Monitor budgets and costs while maintaining consistent high quality
Grow UU and engagement
Extensive experience in content production or content marketing
Preferably experience matured in the IT, Media domain (either B2B or B2C) or within agencies
A passion for technology with a broad view of Aol's products, solutions and services
Self-motivated, non-hierarchical
Ability to collaborate, lead and work with global/regional/local colleagues as part of a physical or virtual team
Ability to manage virtual team members
Strong project management skills with the ability to move projects forward in a complex environment whilst actively managing multiple stakeholders while maintaining project schedules and delivering on time
Highly creative with a proven ability to develop and manage engaging and original campaigns through different channels
Strategic and tactical expertise in social media
Awareness of the latest marketing trends (outward focused)
Proven copywriting and editing skills whilst adhering to brand and tone of voice guidelines. Track record of leveraging traditional, web and social marketing channels
Demonstrable understanding of the target audience and expertise in creating content for a number of audiences
Strong analytical skills, with experience in using tools to obtain metrics and reports
Strong influencing skills and the ability to work in a fast-paced matrixed organization
Create a culture of innovation across the team, encourage risk taking and accountability
Willingness to travel 10% of time
Fluency in English and German is essential

Brand Manager Resume Examples & Samples

Lead the innovation agenda for the brand, which requires disruptive / creative thinking as well as end to end system understanding
Leverage consumer insights to identify new sources of growth
Lead relationship with key customers
Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets
Marketing Tools/Information: Knowledge of and ability to use marketing tools/information to identify and define consumer/marketplace opportunities

Brand Manager Resume Examples & Samples

Responsible for financial and marketing planning, including management of P&Ls for product line, in order to meet and exceed corporate revenue and profitability targets
Discovers, auditions and develops a highly qualified line of subject matter experts to author content in online learning platforms
Lead the digital product development teams within the department to identify schedule and developmental issues and propose creative problem-solving for issues identified
“Own” the product pipeline from a development perspective, creating management tools and procedural documents to ensure on-time and on-budget development of market-differentiated product
Maintain records and lead monthly editorial meetings to ensure development progress meets established, long-range, publishing objectives
Partner and maintain relationship with authors, subject matter experts and digital faculty consultants
Works with Managing Director and Executive Brand Manager on aligning market area with MHE broader strategic focus
Act as liaison between production staff and developmental editors in resolving procedural issues
Four plus years of relevant experience in print and technology-based, product development and management; Sales experience a strong plus
Strong desire to understand broad and nuanced content issues in their discipline
Demonstrated ability to drive innovation in teams and products
Highly competent in digital markets
Strong organizational, planning, and prioritization skills
Exceptional analytical, problem-solving and negotiation skills
Proven ability in leading staff development and working successfully with cross functional teams
Demonstrated ability to form solid relationships at all levels
An advanced degree (MBA or Master’s)

Brand Manager Resume Examples & Samples

Bachelor's degree (minimum) required
3+ years professional experience in marketing roles supporting global brand organizations
Knowledge of marketing strategy, the go to market process, and the PESO concept (Paid, Earned, Shared, Owned) of activation
Ability to produce engagement and creative solutions on time and on budget
Proven ability to partner across Brand, Product and Corporate functions
An ambassador for our brand values and culture internally and externally
Day and overnight travel required: 30%

Brand Manager Resume Examples & Samples

Full understanding of our shows, the marketing strategy and the communication platforms needed to support our brands
Work across functions and regions to ensure show/brand success
Create a "one team" approach through collaboration with marketing, sales, operations and talent/content
Support the Brand Marketing Director in driving the marketing and communication plan for assigned ReedPOP shows - ensuring that the brand’s voice and image are represented accurately and authentically in all marketing communications
Work with the Brand Marketing Director to develop onsite signage plans and brand experiences that are immersive and visually stunning for our fans and partners
Develop great storytelling strategies that are embraced by consumers, partners and the sales team
Become the competitive expert on select competitive brands and shows
Work with Strategy and Customer Insights teams to full understand, leverage and capture research on our fans
Ensure all messaging and imagery represents our shows and ReedPOP positively and authentically
Proactively seek out the newest trends in communication vehicles and recommend how to incorporate the latest trends successfully into the marketing plan
Engage and serve as the leader and mentor for a team of Brand Marketing Coordinators and Marketing Associates
Oversee the strategic development and implementation of the following activities

Brand Manager Resume Examples & Samples

MBA from Premier B School with minimum 4 years of work experience
Prior experience with an FMCG/Advertising company would be preferred
Digitally savvy and active on social media

Brand Manager Resume Examples & Samples

Act like an owner for holistic performance and drives responsive decision making to beat the competition making things simpler and out of the box
Experience in Budget management
Project management to drive excellent brand platform activations
Take measured risks and break the status quo
Demonstrate ownership, commitment, discipline and maturity to manage difficult business situations
Be restless in understanding best practice, testing and evaluating
Inspires Agency and cross-functional teams to deliver breakthrough content, works collaboratively to create output that is rich in flair and Creates joined-up teams and effective ways of working (CMO / Sales)
Build and sustain trust with others through real relationship
5yr+ Marketing experience, FMCG preferred
Proven financial, business intelligence and analytical skills
Comfortable working within a fast-paced
Excellent communicator to inspire teams
Excellent report writing and presentation skills
Be and Generate passion about our brands, customers and consumers
Nielsen/Advisor and SAP tools
Microsoft Office, mainly Excel and Power Point

Brand Manager Resume Examples & Samples

Drives the delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share
Owns the long-range vision and plans for the brand
Leads the development of the 3-year Brand Operating Plan, commercial programs and annual plan delivery
Acts as the key marketing contact on cross-functional team interacting regularly with R&D, Product Supply, Business Analysis, Business Planning, and Marketing Research
Serves as the key contact for all advertising/integrated marketing agency relationships
Provides project and/or marketing leadership on innovation projects relative to Canada
Engages strategic customer teams & sales strategy team to ensure delivery of plan
Consults on the long term innovation plan for the brand through North American collaboration
Identifies and develops relevant consumer and/or shopper insights
Collaborates across relevant brand categories, to identify and proactively drive efficient brand building
Provide leadership to the Canadian brand portfolio team
Defines strategic category and brand learning plan needs
Effectively sets & manages Advertising & Consumer Promotion & Canada Trade budgets
Effectively leads the implementation of Innovation Summits and long-term business building sessions with the customer
Leads ad hoc projects as required by the business
Bachelor’s Degree in Business/related field and 5+ years prior CPG marketing experience
2+ years prior CPG brand marketing manager experience
Ability to craft vision and strategy and make it come to life with actionable plans
High familiarity with leading brand development planning, innovation and creative ideation processes
Strong analytical, decision making, influence, communication & presentation skill
Ability to work independently (self-motivated) and complete projects within required timeframes
Experience with data & financial analysis
Ability to communicate precise innovation brand strategy key customers that results in new strategy execution
Experience with commercial program development
Experience leading cross functional groups
Graduate degree in Marketing/Business Administration or MBA
Demonstrated success in bringing innovation to market
Able to inspire, motivate, and lead project teams to achieve outstanding results
History of demonstrated success in the development/execution of brand marketing plans
Experience coaching & mentoring
Experience supporting organizational change
Able to work in a matrix organization driving collaboration across functions, geographies and businesses
Commercial program development

Brand Manager Resume Examples & Samples

Plays a leading role in solidifying the marketplace position and marketing plans for Kimberly-Clark
Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies
Manages P&L to stay on track in delivering quarterly and annual financial commitments
Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs
Participates in customer business planning process and collaborates with Sales Strategy team and Channel Development team to ensure delivery of net sales and market share objectives
Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities
Coordinates with Shopper Marketing on development and implementation of activities in-field
Contributes to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies
Participates in monthly brand demand reviews, capacity reviews, risk mitigation and incremental sales opportunities
Provides daily work direction to an Associate Brand Manager and leads his/her skill development through regular coaching
MBA degree in Marketing or Business Administration
Previous experience in marketing or sales
Demonstrate positive energy to effectively represent brand internally and externally

Brand Manager Resume Examples & Samples

Developing plans and business building campaigns that span innovation, promotions and communications
Identifying & leveraging consumer insights and integrating well with business partners is key to relevant and impactful programs (move to top bullet)
Activating successful programs with the collaboration of sale through the path to purchase
Leading brand specific projects ensuring effective and efficient delivery on time and within budget commitments
Developing analytical skills through analysis of trends, performance indicators and competitive environment
Partnering with the innovation team to develop and execute consumer and trade plans for new products (Innovation Team leads concept and food development, the Brand Team leads commercialization)
Developing and maintaining strong relationships with our agency partners
Positively contributing towards increasing the cohesiveness of the Marketing group/Company and taking personal accountability to help raise its effectiveness
University undergraduate degree with a focus on business/marketing and/or equivalent work experience
Significant Brand Marketing and/or related experience in a Consumer Packaged Goods company
Strong working knowledge of PC applications including MS Office (including Outlook, Excel, Word & PowerPoint)
Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills
Strong analytical, organizational and time management skills

Brand Manager Resume Examples & Samples

Managing the execution of the marketing plan for assigned products to ensure the efficient and effective use of the marketing budget
Monitoring and analyzing monthly product performance results, and developing and recommending appropriate action plans
Developing new and creative promotion concepts for review
Working with Market Research to identify research needs and to establish programs designed to address those need
Working closely with advertising account executives to ensure a clear understanding of marketing objective and providing leadership in areas of copy development and media planning
Managing the marketing budget for all assigned products

Brand Manager Resume Examples & Samples

Implement & aid in the development of the UK (1-3yrs) consumer strategy for the Johnson’s brand to drive growth in sales and market share
Lead the development & strategy of various NPD launches including activation of new creative idea to drive growth in sales & market share
Working closely with the Group Marketing Manager, rest of Johnson’s marketing team and the commercial teams to ensure effective implementation of the brand marketing strategies. The candidate must have strong interpersonal skills to ensure ‘buy-in’ and commitment from sales, marketing, regional and the wider cross-functional brand team
Contribute to and interpret brand strategy and execute with excellence
Attend and contribute to relevant brand team meetings and business planning process
Work closely with franchise team as lead market to develop insight –driven NPD & communications which are relevant for UK market needs
Lead launch of strategically important NPD across Toddler & Kids for UK market
Lead management of all marketing elements for key segments (Toddler & Kids/Base) within the Johnson’s brand
Build and support the creation of innovative and effective campaigns to grow sales & market share in Johnson’s across UK
Including regulatory approval through Zinc
Work closely with commercial teams to implement commercial initiatives to drive profitability
Be main point of contact for Johnson’s for grocery & discounter commercial teams
Work closely with rest of Johnson’s marketing team to drive synergies across brand & leverage learnings
To champion Johnson’s within the broader organisation
Commercial understanding including P&L development
Can do attitude, with ability to influence and work in a collaborative way
Proactive and results driven – brings new ideas to the table & not afraid to try something new
Good interpersonal skills, able to influence management and other senior stakeholders
Strong sense of urgency
Brand Management experience in Grocery/OTC/Beauty/Baby and Skincare within an FMCG environment would be highly beneficial

Brand Manager Resume Examples & Samples

BA in Marketing or Business,
At least 5 years in marketing, brand management and/or trade marketing experiences with multinational FMCGs companies
Needs to have a solid knowledge and experience of brand development, trade marketing/promotion, and consumer goods industry dynamics
Proven track records in brand management
Experience in baby care or personal care brand would be advantageous
Excellent communication and presentation skills in English and Vietnamese
Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary
Good analytical and numerical skills
Strong passion, high integrity and drive to get results
Strong teamwork, with experience working in cross-border as well as culturally diverse cross-functional teamsProduct Management

Brand Manager Resume Examples & Samples

Drive brand plans with objective to grow Brand Equitiy, usage, consumptions and loyalty to meet business objectives
Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and profesional insights and business opportunities
Work closely with Sales and Professional affiar teams to develop key customer programs that help to grow

Brand Manager Resume Examples & Samples

Chooses target consumers by using attractiveness and ability to win
Develop and activate Brand Essence
Develop and update consumer portrait, understanding in-store environment, contribute to category strategy for key channels and customers
Contribute and execute strong, functionally aligned brand as well as tracking and monitoring performance of the brand
Work in partnership with both internal and external stakeholders and agencies to successfully deliver bigger, bolder and better innovation & renovation for the brand ( Chilled )

Brand Manager Resume Examples & Samples

Enforce development and implementation of marketing plans including fundamental market and category research, advertising and promotion, research and product development, packaging and product cost reductions
Ensure brand sales volume and profit growth opportunities are maximized by determining imaginative and effective marketing strategies and business plans
Works within and maintain marketing control systems including business planning processes, expense tracking, market monitoring, forecasting, monthly meeting etc
Brand ownership, brand equity building the Nestle way
Initiates and manages programs and/or assigned projects on a timely basis that complement approved strategies
Maintains effective communication by providing support and where appointed leadership, direction and advice to the principle and all internal and external stakeholders (e.g. Advertising agency, research suppliers, designers)
Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication & packaging agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader
Cross functional work and leadership
Positive thinking, high degree of self-motivation, persistent and result oriented
Communicates in a prompt, complete and concise way, accurate. Positive, clear & responsive

Brand Manager Resume Examples & Samples

Lead, plan, budget and implement the organisation of workshops, congresses and medical education events with customers and KOL
Drive practice growth and differentiate Galderma in the market place by initiating and implementing service programs
Develop a KOL network to support on-going education initiatives and act as main contact point
Own the brand plan and marketing programs for Restylane Skinboosters and Skincare range
Develop and implement effective, targeted and innovative brand programs that drive the commercial success of the brand and put energy and passion behind the marketing promotional materials
Budget management
Organisation of internal events (i.e. sales conferences)

Brand Manager Resume Examples & Samples

Brand ownership, brand equity building in Nestle way
Maintains effective communication by providing support and where appointed leadership, direction and advice to the principle and all internal and external (e.g. Advertising agency, research suppliers, designers)
Positive thinking, high degree of self-motivation, persistent and result orientated
Communicates in a prompt, complete and concise way, being both candid and accurate. Be positive, clear responsive

Brand Manager Resume Examples & Samples

Meets all Marketing Associate requirements and consistently rated CRP or above in that role
Strong knowledge of marketing principles, practices and procedures
Working knowledge of salon distribution and competing channels
Advanced tracking, execution and project management with potential to develop excellent communication, analytical and project management skills
Competence in preparing and delivering PowerPoint presentations
Basic knowledge and practice of market research and segmentation
Bachelors degree (business or communication concentration preferred)
3-5 years progressive marketing experience
Some Beauty or Cosmetics experience preferred
5 years: progressive marketing experience in brand management

Brand Manager Resume Examples & Samples

Bachelor's Degree reequired, MBA ideal
Knowledge in all areas of marketing
Ability to analysize market trends and consumer research
Ability to innovate, develop and execute against all product initiatives. Must be a self-starter
Knowledge of package design, advertising and sales
Understanding of P&L and general financial analysis
Nielsen, Excel, PowerPoint
5 years relevant work experience in marketing or brand management
Experience in color cosmetics and/or beauty and/or personal care categories a plus
US market experience a plus

Brand Manager Resume Examples & Samples

Leads in the development of the Foodservice Business Plans through research, analysis and supporting activities. This involves helping identify market opportunities/ issues, Foodservice business priorities and the presentation of options. Use market data and findings for the development of recommendations for in-field activity and communication/programming
Provides key business counsel as well as development of customer proposals with Sales to support the Category and teams growth objectives
Translates business goals into action plans and develops the appropriate contingency plans
Leads the launch of high profile programs, through engaging with retail scale team, external partners and agencies across multiple channels
Budget management, ensuring efficient spend and providing ongoing tracking and management
An undergraduate university degree in business is required, MBA is considered an asset
5+ years of cumulative business experience including 3+ years of Category management experience – knowledge of Foodservice Industry is an asset
Superior communication skills, including verbal, written and presentation
Good communication and interpersonal skills working with many levels within the organization
Ability to identify and develop innovative ideas, understand brand strategies and business solutions
Knowledge and ability to gather, interpret and apply industry insights and trends

100

Brand Manager Resume Examples & Samples

Own the P&L results , and the 4 Ps (Product, Pricing, Promotion, Placement) for your brand
Lead the development of the business plan through research and analysis. This includes identification of market opportunities/issues, retail business priorities and the presentation of options
Act as analytics lead, sharing actionable insights from diverse sources, from Nielsen consumption data through consumer research and competitive reviews. Uses these findings to develop recommendations for strategies & execution, innovation, advertising, media and consumer promotions
Translate business goals into action plans and develops the appropriate contingency plans
Evaluate the performance of executed strategic programs to ascertain their effectiveness in meeting program objectives
Build strong relationships between brand marketing and other cross-functional areas including Insights, R&D, Financial Planning, Sales Planning, Consumer Relationship Marketing and Scale
Lead for IMC development spearheading multiple agencies ensuring clear communications across all parties

101

Brand Manager Resume Examples & Samples

Champion Brand Equity
Lead development of 3 year innovation road map
Lead new product development including concept, pack, product and go-to-market plans
Assist in communication development
Assist in creating visual identity of the brand and lead design work

102

Brand Manager Resume Examples & Samples

University Degree, major in marketing preferred. MBA a strong plus
Minimum 5 years’ experience in brand marketing. CPG experience required, ideally in Tier1 and/or Food
Experience managing and leading within a matrix organization within a CPG Company
Sales experience preferred or Strong understanding of the CPG retail environment including channel dynamics
Proven track record of developing and leading strong annual brand plans
Successful management of multiple projects & initiatives of varying complexity
Strong financial competency & in depth understanding of the P&L
Strong knowledge and understanding of consumer data, research & brand tracking (i.e. U&A, PMB, ASI, brand health, etc.)
Successful prior experience in developing and executing marketing strategies and programs, and managing agencies
Demonstrated success in leading and developing holistic brand programs/initiatives including TV development media planning
Strong understanding of brand equity and architecture

103

Brand Manager Resume Examples & Samples

4 years+ marketing / research experience
Good communication skill
Team worker
Good English skillProduct Management

104

Brand Manager Resume Examples & Samples

Lead brand manager charged with building and maintaining multicultural resources
Acts as key consultant for the existing U.S. Bank brand foundation and leads focused effort on evolution of the foundation to best align with the emerging U.S. Bank multicultural strategy
Acts as brand ambassador/educator/advocate of the U.S. Bank brand with third party multicultural partners as U.S. Bank embarks on a targeted, evolving multicultural strategy
Stays strategically aligned with brand strategy team, actively supporting enterprise branding efforts
Acts as primary liaison between multicultural strategy team and enterprise brand team
Manages multicultural budget
Liaison with business lines – ongoing support of cultural adaptation to build on message architecture as segment focus evolves
Supports the development and implementation of communication tools that clearly and simply communicate the brands’ differentiating attributes
Monitors brand activity in multicultural environments, reviews content, participates in ongoing brand protection oversight
Bachelor's degree required in marketing or related field
6 or more years of experience in advertising, brand management or marketing industry
Excellent verbal, written and presentation skills
Strong awareness of multicultural marketing and trends with an emphasis on Asian cultures
Ability to read, write and speak Mandarin Chinese
Strong analytical and creativity skills

105

Brand Manager Resume Examples & Samples

A BA/BS in marketing, advertising, communications, or related subjects
Fluent in both English and Chinese
Have developed brand strategies, or carried them out
Have managed agencies to plan and execute a brand campaign
Have a balance of being analytical and creative
A creative writer and great storyteller
Work well with lots of different teams – that have different goals and levels of accountability. And make sure their diverse content matches up with our brand
Lead and bring together people with different backgrounds and responsibilities
Manage multiple projects, often with tight deadlines
Audience-centric/ focused
Innovative and like to try new ideas
Organized and great in project management
Actively self –develop for continuous improvement

106

Brand Manager Resume Examples & Samples

Environment assessment (market intelligence, consumer insights, competition, customers)
Opportunity / threats identification and validation
Brand ownership, brand equity building
Marketing plan design and implementation
Portfolio optimization
Leadership, motivation skills
Negotiation, sales/distributors management skills
Analytical and numerical skills
Proficiency in computer usage

107

Brand Manager Resume Examples & Samples

As Brand Manager you will lead the development and implementation of the annual marketing plan including the development and management of new product development (NPD) projects
The successful candidate will monitor and analyse brand and category performance including execution of through the line communication plans, packaging development, and flawless in-store activation plans
Full responsibility for the P&L and marketing budget
You will be working cross-functionally within this position, interacting daily with sales, category, supply chain, suppliers, packaging and external agencies to implement the plans
You will be an ambassador for the brand throughout the organisation so you will need to be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment
To be successful in this role you need to have strong project management and analytical skills
You will need to be highly organised, conscientious and a team player
Pro-activity and enthusiasm are essential to this role along with a leadership capability and creative thinking
Your marketing experience as a Brand manager or experienced Assistant Brand Manager within ideally a Blue Chip FMCG company, will give you the grounding you need to drive this brand
Candidate who can demonstrate a background in above and below the line new product development (NPD) will be looked on favourably

108

Brand Manager Resume Examples & Samples

Driving the competitive positioning of Sultana Bran and Crunchy Nut with superior idea and execution
Leading & developing compelling consumer & shopper communications
Developing a robust brand architecture that outlines the innovation roadmap for the next 3+ years, plus sustaining and near in innovation execution
Managing the day to day business processes, such as analysing brand performance, managing budgets, and forecasting
Developing strong working relationships with internal and external stakeholders
Driving cross functional team effectiveness to develop brand initiatives
Proven experience in a brand management role, ideally from an FMCG background, with success in driving a major brand strategy
Experience in developing consumer & shopper communications
Exposure to brand strategy development, innovation architecture and pipeline development
Tertiary qualifications, preferably in Business or Marketing
Strong commercial acumen, with a strategic and advanced data analytical mindset
Strong verbal and written communication and presentation skills
Exceptional stakeholder management skills with the ability to lead cross-functional teams and confidently interact and influence key decision makers
Energetic and self-starter with a strong desire to succeed

109

Brand Manager Resume Examples & Samples

BS/BA required; undergraduate degree in marketing preferred
7-8 years’ work experience in brand management and communications (ideally in health care)
Critical thinker and creative problem solver with a combination of good intuitive judgment and analytical skills. Able to evaluate trade-offs across all elements of a project and collaborate to develop holistic solutions
Effective communicator with cross-functional partners able to thrive in a matrix environment
Proven track record of success developing brand campaigns and communications plans
Ability to concisely present data-driven recommendation to senior management
Energetic self-starter with an abundance of initiative, passion for their work and readiness to dive deep quickly. Ability to multi-task and work independently
Strong analytical, attention to detail, and project management skills
Proficient in Word, Excel, PowerPoint, and SalesForce; Strong knowledge of Eloqua (or equivalent marketing automation tool) and Tableau
Experience with B2B and B2C marketing a plus
Occasional: Activity exists less than 1/3 of the time
Frequent: Activity exists between 1/3 and 2/3 of the time

110

Brand Manager Resume Examples & Samples

Manages development of annual Kitchen Products marketing plans
Develop communication strategies for each major product category
Prioritize message points for each subsegment, and prioritize subsegment communication across entire business segment
Leads development of annual communications plan for categories (adjust throughout calendar year as necessary)
Align key stakeholders across organization (including Senior U.S. management, Sales Leadership, HQ / Product Management counterparts) in communications plan / priorities
Implements integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation platforms
Manages Home Appliances marketing budget, including all action plan submissions and budget planning activities, working in close coordination with Marketing Budgeting Planning team
Lead cross-functional integrated marketing team for NPIs in Cooking/Studio, including key Product Management counterpart and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas
Assists in managing processes to create Best-in-Class Advertising for Home Appliances
Develop and implement marketing programs to build the LG brand and drive the Home Appliances Division
LI-BB1

111

Brand Manager Resume Examples & Samples

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to assist in completing the Brand Plan
Work successfully in a matrix team to secure input and cross stakeholder viewpoints in order to propose strategic objectives for the Brand Team and challenge and critique Brand Team strategies in order to ensure patient-centricity and innovation
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story
Guide the design, implementation and on time execution of marketing activities to include innovative marketing tactics, strategic partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and help coordinate preparation of the Long Range Plan to drive brand success
Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
Ability to translate strategies into actionable and realistic marketing actions
Strong communication and presentation skills with ability to connect and relate to Health Care Professionals
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

112

Brand Manager Resume Examples & Samples

STRATEGIC
1 C&C Brand Manager is responsible for the tactical execution of the Consumer Brand Activation function at the OPU assigned, which includes
Planning, executing, and, executing all ATL, BTL, doctors’ programs
Monitoring and directly supervising all marketing activation programs of C&C and ST brands prior to approval from CC & GI Group Brand Manager
Developing briefs for communication and media agencies
Coordinating with Trade Marketing for allocation of program resources/ POS materials, and, conducting program evaluation
Preparing reports and evaluations of Consumer Activations and Doctors’ Programs, and, preparing medico marketing activities
DRIVING BUSINESS RESULTS/ PROCESS/ CROSS-FUNCTIONAL COLLABORATION
C&C Brand Manager is responsible for managing all required and essential steps and activities to launch Line extension, which includes
Coordinating/ working with the OPU/ ROPU Marketing to develop a BIP, and, in localizing the campaign and packaging design
Coordinating/ working with DRA managers for NBO compliance, submission, and, registration to Health Authority
Leading NBO monthly update meeting with related Department and to ensure LE launch to meet timeline
C&C Brand Manager is responsible for working with ROPU Media Excellence to ensure compliant and effective media placement, which includes
C&C Brand Manager is responsible for managing and controlling brand management activities of assigned group of products, which includes
Creating annual budget DP per brand
Creation of the annual marketing plan
Maintaining DP ration
C&C Brand Manager is responsible for supporting the Group Brand Manager with completing the following
PEOPLE
C&C Brand Manager supports knowledge and skill sharing within the CHC organizaion
C&C Brand Manager builds relationships with respective functions with the OPU
Minimum 4 years experienced in Marketing, and 2 years as Brand Manager
Evidenced experience in consumer / FMCG marketing, preferably with OTC background
Experience of managing budgets and project planning; financial forecasting (Sales, DP and Cost Centre budgeting)
IT literate (Word / Excel / PPT)
Implementation of marketing activities through self or team
Develop and deliver presentations to various audiences
Knowledge of technical aspects of role including regulatory processes and procedures and pharmacovigilance (PV)
Good team worker
Creative, proactive & enthusiastic
Able to handle pressure

113

Brand Manager Resume Examples & Samples

Help drive the direction and vision for a consistent positive customer experience across the brand
Recommend and monitor key insight(s) in partnership with Market Research to help inform and align the brand cross functional team in driving the desired experience
Affiliate marketing experience strongly preferred
Self-directed, motivated and inquisitive; ability to use internal and external analysis to identify key areas of near and long-term opportunity that provide the greatest impact for the brand
Team leadership: ability to engage and lead teams within function or cross functions and ability to influence without authority
Desire to be part of a great team alongside learning how to work within an Alliance
Experience with agencies / external partner vendors
Diabetes Experience
Pharmaceutical sales experience and/or MBA
Expertise with approval processes

114

Brand Manager Resume Examples & Samples

Supporting the Senior brand manager in building annual Brand plans including financial targets (Sales, Marketing budgets), brand activation initiatives and NPD launches
Contribute to the delivery of OP targets, both Net Sales and EBIT, while respecting assigned Sales Promotion budget
Identifying the most relevant consumer touchpoints for assigned brands to adapt optimally the global toolkits
Working closely with Business intelligence to analyze brand and market drivers through available research data (IMS, Close Up, in store rotations) and competitive reviews
Working closely with the Sales team in identify and addressing brand and trade marketing opportunities in order to improve brand performance and increase sales
Tracking brand plan execution and implementing necessary corrective actions in order to at least achieve OP targets
Documenting Best-in-Class (BIC) practices and sharing with other ASE Brand Teams and Brand Development
Exciting internal and external brand stakeholders, e.g. Sales team, HCP, agencies
Look for synergies through all region countries and all product portfolio
5+ years in Marketing Brand Activation roles at leading OTC or FMCG companies with Rx marketing experience as a plus
Proven experience of successfully launching new products, experience in new brand introduction is a plus
Building effective working relationships across time-zones and cultures with local, regional and international teams
Impactful and persuasive communication across all management levels (written and orally), in both native language and in English, both live and in virtual environments (e.g., conf call, Webexes)
Curiosity and willingness to learn

115

Brand Manager Resume Examples & Samples

Strategically drive and reinforce the product and therapy awareness brand strategies and identities in the US market
Cross-functional collaboration with key stakeholders including global marketing, regulatory, legal, compliance, corporate brand, sales, and other business unit colleagues and leadership
Ensure timely and accurate completion of projects
Other brand responsibilities as assigned

116

Brand Manager Resume Examples & Samples

Adapt the global brand strategy to local market dynamics and consumer insights
Build a brand innovation pipeline leveraging global concepts
Lead cross functional brand teams to maximise growth and business impact
Develop and implement brand pricing strategy and product range optimization

117

Brand Manager Resume Examples & Samples

Manage a portfolio of projects/titles of varying type (branded content, web series, TV series and motion pictures) through delivery, PR, marketing, and promotions
Build and execute comprehensive cross-platform campaigns for projects/titles on BuzzFeed's owned, operated and distributed platforms. Campaigns aim to make projects huge events and will require coordinating marketing, PR, release scheduling, promotional and publishing strategies
Track releases and audiences of franchises, brands and talent
Conduct analysis of competitive titles, market trends, distribution activities and industry trends
Give input during development on how to build marketing strategies into production
Own marketing and promotional content planning during production
Develop and implement integrated marketing plans and strategies in conjunction with internal teams, partner studios, networks, and producers
Manage the creative process to ensure the proper execution of all advertising, marketing materials, publicity and promotional development
Lead the integration of Sales, Marketing, Legal, and Operations to ensure proper execution during the marketing process
Create and manage financial budgets for all campaigns

118

Brand Manager Resume Examples & Samples

Lead and manage business planning process with different stakeholders
Drive and create competitive gaps through business efficiency improvements at every step of the value chain influencing all relevant lines of the P&L like price/revenue, Cost of Goods and Product Fixed Marketing Expenses to grow the nutrition business profitably
Tracks and monitors the performance, health and strategic alignment of the brand and understands business impact of Product Fixed Marketing Expense, (PFME) and Total Trade Spend, (TTS) investment of your brand
Develop and update consumer portrait and consumer engagement funnel for your brand
Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, Category Manager, Account Managers, pharmacy agent and distributors
Develop deep consumer knowledge and share it effectively with relevant cross functional stakeholders
Activate brand essence and vision
Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
Deliver in collaboration with category channel and customer teams, shopper experiences that delight consumers and shoppers
Ensures consumer centricity, applies innovation levers, contributes and executes innovation pipeline, maintains vibrancy via relevant renovation for your brands
Ensure all marketing activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes and MAIF agreement, Nestle instructions and the country code
Honors degree from a recognized university, preferably in Marketing or Nutrition
Minimum 4 years’ experience in marketing or medical detailing with specific experience as below
Led or actively participated in developing annual/ rolling commercial plans
Led or actively participated in consumer insight generation (U&A studies, Product Guidance Tests)
Health Care Professional experience will be a competitive advantage
Strong Communication and presentation skills and experience including fluency in Power point
Basic understanding of a P&L statement
Ability to successfully lead projects
Strong communication skills and ability to thrive in a network organization

119

Brand Manager Resume Examples & Samples

Tertiary qualifications in Agronomy, Marketing, Business or related fields
Minimum 3 years sales, marketing and/or agronomic experience
Experience in working with marketing campaigns, preferably digitally based
Agricultural background, experience in the seed and/or agricultural industry is preferred
Data management and analytic experience. Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite. Specific experience with MS Excel necessary
Highly motivated, creative, dynamic and well organized
Excellent communication and presentation skills. Fluent in English and Afrikaans, oral and written, is required
Customer and market oriented
Good analytical proficiency
Ability to prioritize multiple tasks with associated deadlines for deliverable results

120

Brand Manager Resume Examples & Samples

Deliver North America brand growth and financial targets for volume & revenue to reach yearly goals on our path towards our 2020 Ambition
Help develop long-term growth strategy and annual brand plans for how the brand can win inside and outside the SSD category
Illuminate the brand potential and strategy to inspire our key customers and bottlers to drive support and commercial acceleration of Sprite in key markets and retail channels
Work with agency and cross-functional partners to develop brand and retail marketing programs and supporting material
Lead cross-functional teams on work assignments and tasks to provide sufficient direction and manage timeline milestones so desired objectives can be achieved
Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within/under budget
Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
Minimum of 3 years of experience in brand marketing. CPG experience is ideal
Strong analytic skills, experience with Nielsen, strategic thinking, creative thinking, team first leadership, planning, organizing, problem solving skills
Ability to motivate and influence cross-functional team members
Passion for understanding consumer behavior and uncovering insights
A keen eye to spot new trends
Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
Creative Skills: The ability to guide and recognize great work when approaching all aspects of brand and innovation management
Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving
Excellent written, verbal, and interpersonal communication skills
Need to have thick skin, appreciate personality with a purpose, bring good energy and have a good sense of humor
3 or more years of brand management / marketing experience required

121

Brand Manager Resume Examples & Samples

Career opportunity to join one of the world’s leading Nutrition and Healthcare company
High profile role with a reputable healthcare brand
14 months maternity leave contract – Mulgrave location

122

Brand Manager Resume Examples & Samples

Leverage consumer insights to build innovative product and marketing experiences
Assist with building new business development opportunities as well as analysis of competition, new opportunities, categories, trends
Managing the product – cost sheets, sell sheets, product samples, document review and preparation, etc

123

Brand Manager Resume Examples & Samples

Develop, implement and manage all promotional and disease education initiatives (tools, programs, etc.)
Understand the nature of the competitive market place, anticipate potential impacts likely to impact the performance and potential of the brand
Devise and recommend appropriate product strategies through the analysis of available data (sales reports, market data and marketing research reports)
Develop and maintain preferred partner relationships with key customers across Canada in collaboration with the Sales team, Medical Science Liaison Managers (MSLs) and Health Policy and Patient Access (HPPA) field teams
Support the COPD Brand Director in the attainment of annual goals and KPIs for the COPD Brands (Ultibro, Seebri & Onbrez)
Work in collaboration with the Cardio Vascular Franchise Team to ensure excellence in execution at field level Support COPD Brand Director in the development of internal and external presentations (IPS, Cx Planning, Consult meetings, Brand Team & Sales Meetings/Training)
Foster strong working relationships with our global/region teams to leverage best practices and demonstrate leadership of Canada
Communicate effectively within the organization to ensure the motivation and alignment of sales force(s) and other stakeholders to achieve product objectives
Maintain full accountability for financial & supply forecasts, brand performance, and annual A&P budget; monitor/seek approval for key program spending
COMPULSORY: Associate shall be accountable to perform all duties listed in Role Profile in accordance with applicable GxP principles, and internal/external regulations (e.g. Novartis Code of Conduct, Novartis Pharma Principles and Practices for Professionals (NP4), Rx&D Code of Ethical Practices, Health Canada and all other relevant regulations)

124

Brand Manager Resume Examples & Samples

Lead new product development and commercialization based on strong understanding of consumer and shopper insights and business opportunities
Work closely with Supply Chain, R&D, Finance and Sales team in cross function projects
Bachelor’s degree or higher from a reputable university
Good understanding in Brand and Product management, Channel Marketing management and Consumer Insight study
Possess strong written and verbal communication in both English and Bahasa Indonesia

125

Brand Manager Resume Examples & Samples

5+ years of marketing experience in consumer products
Strong knowledge of industry and retail landscape
Demonstrated leadership, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills
Ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to Management
Ability to handle multiple projects in a fast-paced, resource limited resource environment
Strong analytical capability
Food marketing experience

126

Brand Manager Resume Examples & Samples

Lead campaign creative development for brand marketing campaigns to deliver on marketing objectives
Partner with key internal and external stakeholders and agencies. This includes developing positioning and strategy, creative and message ideation, integrated media plan across paid, owned and earned channels
Proactively identify opportunities for extending and amplifying campaigns or programs across multiple consumer touch points
Manage creative agency relationship and oversee day-to-day tasks of campaign and media execution
Work hand in hand with internal marketing analytics and insights team and media agency to identify forecast, build campaign measurement plan and report out performance to key stakeholders
Understand competitive landscape and develop ideas and solutions to establish brand differentiation and drive brand affinity for Norton
Develop a deep understanding of the target consumer to identify key insights that can be leveraged in advertising and communications
Collaborate with internal and external partners to ensure alignment, integration and consistent brand voice and message across all consumer touchpoints
Be a brand steward and internal advocate for the Norton brand identity, including dictating, socializing and enforcing our overarching brand positioning, architecture and identity throughout the company
BA in related field required
5+ years brand marketing experience, including 1-2 years as an Associate Marketing Manager (or equivalent)
Experience in building integrated marketing programs across paid, owned and earned channels, both online and offline
Has a good understanding of brand positioning, strategy and architecture
A track record of performance excellence, with a great balance of big-picture strategic thinking and detailed execution
Experience working with and directing creative agencies, including crafting project and creative briefs
A strong track record of leading cross-functional initiatives and maintaining highly collaborative cross-functional relationships
Demonstrate a strong sense of ownership and thought-leadership
Experience managing multiple projects, in a fast-paced, high volume environment
Scrappy, game for any task, and able to adapt to change
A very high level of intellectual curiosity

127

Brand Manager Resume Examples & Samples

To implement business strategy as part of the marketing team in line with overall business objectives
To maintain a market information system and analyse data from a variety of sources e.g. IMS, direct sales, NHSSC, journals and competitor activity feedback
To develop promotional strategies for brand portfolio to include: One year business plans, Coordination and delivery of communication plan using marketing mix and Agency briefs leading to product campaigns
To ensure that planning and execution of new product launches are achieved within agreed timelines
To work with the Brand Demand team to ensure that brand forecasts are accurate and reviewed regularly
To work with Regulatory to manage product complaints and to ensure that approval is obtained for promotional campaigns and supporting materials

128

Brand Manager Resume Examples & Samples

Accurately position games in the marketplace
Actively monitor competition activity and provide relevant reports & analysis (competitor, risk etc.)
Define, qualify & quantify the game target
Manage marketing budget & campaigns (ensuring all approvals are sought & obtained)
Master brand guidelines to ensure consistency in all deliveries (graphic & more)
Work with marketing artist(s) to create assets relevant to his missions, provided to operational marketing, PR and other internal & external groups
Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the support they have to offer
Be the relay of brand DNA & brand guidelines to the development team to ensure game fits with overall brand strategy as defined
Coordinate with license owners on all marketing & legal topics
Work closely with CRM manager to convey brand identity to our audience (visual + copy) & gather relevant feedback
Responsible for promoting the game to third parties for promotional purposes
Coordinate user acquisition campaigns (asset creation & optimization, reporting, budget allocation & optimization, ensure ROI is matched)
Work closely with design & live operations team to influence exciting content updates for our targets
Marketing experience within mobile gaming or other relevant media industry
Experience with user acquisition in the mobile segment
Ideally, having shipped one game successfully on the appstores
Demonstrate ability to run effective marketing campaign
Budget management experience
Good copywriter
Excellent at Office suite
Fluent in English, any additional language is a plus
4-5 years of hands on experience

129

Brand Manager Resume Examples & Samples

Develop and lead integrated communication plan and track performance
Leverage marketplace and competitive learnings to create new business opportunities and anticipate business threats
Build a brand innovation pipeline leveraging global concepts for local activation
Develop and implement brand pricing strategy and product range optimisation

130

Brand Manager Resume Examples & Samples

Own and implement an integrated communication plan that combines PR, thought leadership, and advertising
Working with outside agencies as appropriate, lead all activity related to external events, customer forums and industry engagements, including management of planning & logistics, content & delivery and follow-up
Direct and execute SITAONAIR’s brand proposition
Ensure focussed and relevant collateral, which defines SITAONAIR’s value propositions, is available to support sales channels and for external use
Close and in depth liaison with product management and marketing teams to ensure that brand and marketing position is directly aligned with customer, market and industry cycles
7-10 years of professional experience including marketing communications, events, brand management and related
Telecoms & IT and/or air transport background a significant plus
Experience in a complex, international, multi-cultural and fast moving environment
Senior experience in communications, events and brand management
Drives results and performance, proven ability to work under pressure and to adapt quickly
Demonstrated experience in managing and building strong business relationships and influencing senior/executive management decisions
Complete fluency (written and spoken) in English; other languages a plus
Ability to work autonomously, in project teams, across functions
Silo-busting, get-there-first approach required

131

Brand Manager Resume Examples & Samples

To recommend 3-5 year strategic options for the product through the MPH planning process. Based on critical success factors identified, development of the annual marketing plan outlining key activities and marketing programs to address the CSFs and implement approved strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer need
To implement the annual marketing plans specified programs and activities. The effective implementation of the marketing plan (either directly or through junior reports) within agreed budgets. Production of sales/production forecasts. To monitor and take corrective action for major deviations on plans, strategies, budget management and efficient use of resources
To act as the ‘product champion’ central point of contact for all marketing related activities & to encourage cross-functional input to the MPH planning process
To create ownership of plans with key personnel, ensuring a full understanding of the product strategy and marketing programs key to the success of the brand. Special emphasis on cross functional collaboration with FF OSS and Service Implementation Teams. Knowledge
To identify and anticipate future customer needs, constraints and requirements

132

Brand Manager Resume Examples & Samples

Owning forecasting, monitoring, understanding and reporting on vendor, along with responsibility for driving strategic supply chain projects and promotions to achieve business objectives
Proactively negotiating costs, promotional opportunities, and other business inputs for the vendor — autonomously
Managing Purchase Orders and In-Stock analysis for the strategic brands
Optimizing the online presence and content of each product on the brand's portfolio
Developing and executing marketing plans in order to drive awareness and purchases for the brand
Driving cross-category initiatives to improve operational process and deliver results

133

Brand Manager Resume Examples & Samples

Maintain effort and enthusiasm despite shifting priorities
Demonstrate ability to multitask and manage time efficiently
Recognize when a different approach is required to achieve objectives
Follow appropriate regulatory and compliance processes and policies
Challenge regulations effectively and professionally when necessary to create compelling marketing materials
Exhibit ethical behavior, integrity, and sound judgment in all professional settings
Work effectively with members of cross-functional groups to achieve project goals
Build relationships with external vendors and groups
Publicly recognize the contributions of others
Innovation
Solicit input from others to learn new approaches for addressing issues and solving problems
Constructively challenge the effectiveness of traditional approaches
Explore new or alternative tools, techniques, and concepts
Understand the Business Environment
Know treatment guidelines and major classes of agents including their benefits and side effects for your therapeutic area
Collect and track relevant competitor information, including brand strengths and weaknesses, share, go-to-market strategy, pricing strategy, programs, and points of differentiation
Understand how to market your brand within managed markets
Understand decision-making drivers, processes, and criteria in managed care and payor organizations (medical and pharmacy)

134

Brand Manager Resume Examples & Samples

Plan and deliver full year integrated marketing calendars with Business units, Brand, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns
Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, & consumer insights
Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market
Support Director of Brand Management in development of quarterly brand strategy
Manage the execution production process – working closely with internal, agency & production partners to meet deadlines
Ensure product alignment to overarching brand strategy
Project manages the implementation of communication programs with a quarter over quarter outlook
Maintain monthly campaign budget
Thoroughly understand production processes and actively explore opportunities to improve speed to market and efficiency
Regularly communicate project status & timeline updates to internal stakeholders
Publish project post-analysis reports with recommendations for future campaigns
Monitor & evaluate competitive activities and share points of view on opportunities for Rogers
A minimum of 5 years of experience in Brand Management
Cross functional leadership
Proactivity
Solution-oriented
A minimum of 5 years of experience in Brand marketing /or advertising, client or agency side
Understanding of all facets of marketing communications
Superior communication skills - written and oral (in both French and English a strong asset)

135

Brand Manager Resume Examples & Samples

Drive buzz and awareness of Amazon Original series
Execute integrated marketing plans for kids, drama and comedy shows from execution through post mortem
Execute innovative yet cost-effective media and marketing strategies to promote Amazon Original Programming
Collaborate with and manage third-party agencies and internal stakeholders to execute advertising and promotional materials,
Collaborate with Amazon Instant Video to seek out, develop and implement cohesive marketing strategies that meet overall campaign goals for key launches
Monitor and analyze key marketing metrics (CPP, CPM, etc.), quality, and campaign performance
5+ years of relevant marketing team management experience with a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
Experience with either the creative development or media planning process
An understanding of marketing principles and communication tactics including various forms of digital/social, out of home, grassroots, TV/radio, and alternative marketing
Ability to collaborate with internal stakeholders and third-party agencies
Positive can-do attitude with strong initiative and follow through
Ability to juggle multiple priorities and excel in a lean work environment
Bachelor's degree is required in business, finance, marketing or related fields
Relevant marketing experience within entertainment or original entertainment properties

136

Brand Manager Resume Examples & Samples

Leading the visual identity development, manage relationship with design agency and drive a program of creative excellence across all internal and external communications
Mapping the brand touch-points ensuring a consistent and exceptional brand experience from staff interaction, to the products, propositions and proof points we deliver, as well as the systems, processes and communications we use to deliver them
Ensuring brand vision is effectively executed through supporting the implementation of brand governance programme and providing brand consultancy Undertaking and drive strategic planning and projects

137

Brand Manager Resume Examples & Samples

Generate demand by driving product development and specific projects for Premium Mixes
Understand Customer insight. Develops product portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers. Develop push&pull campaigns
Develops and successfully execute Bigger, Bolder and Better innovation & reno/action for her/his brands
Manages the development and execution of strong functionally aligned business plans, responsible for the performance, health and strategic alignment. Understand impact and prioritizes PFME and PTE investment of her/his brands
Responsible for the development of OBIs Ideas, engagement strategies and the creation of relevant & memorable brand experience. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader
Experience in working with cross functional teams i.e. sales, supply chain, technical and factory
Plan and Execute Flawlessly
Create Engaging Brand Experience
Innovate Bigger, Bolder, Better
Win with consumer through strong customer collaborations
Good command in English
A good team player
Able to work independently with minimum supervision

138

Brand Manager Resume Examples & Samples

Minimum 5 years buying experience
Data input with high accuracy rate required
Proficiency in Microsoft Word and Excel

139

Brand Manager Resume Examples & Samples

Create Possibilities
Create Conditions for People to Succeed
Consistently Deliver Great Performance
Connect to the Diageo Purpose
Be Authentic
Beat the competition by developing and executing highly effective brand strategies for the Malts category (including any secondary brands) based on a deep understanding of the shoppers’ insights to drive profitable growth. Engage Commercial, Supply teams and any agencies and 3rd party partners
Works with Marketing Manager on the Communication plan for Malts, leading on all relevant activations
Deliver activation programs, adapting global guidelines to meet market needs globally (across c. 21 countries where Global Travel has presence) and create bespoke solutions when needed
Work with Innovation team on new opportunities within the category
Work with Sales Execution Managers to ensure flawless execution of Malts platforms through 12 month program plan and compelling customer propositions
Oversee the Malts Whisky P&L. Manage performance reporting at key regional meetings. Manage and control the regional A&P budget for Malts category, ensuring M&E rigour to drive the right investment decisions
Graduate calibre or equivalent
5+ years of experience in marketing ideally gained within FMCG - experience in the Drinks Category/ Luxury Goods experience an advantage
Proven track record in building great brand performance and understanding commercial drivers
Strong understanding of gaining & utilising shopper / consumer insights
Ability to generate innovative & creative ideas – thinking outside the box to create transformation
Ability to inspire & engage teams behind ideas to make things happen
Ability to build strong relationships cross functional/ cultural/ regional teams with in a fast moving complex environment
Highly organised self-starter with ability to manage and prioritise multiple projects
Highly passionate about our brands, values & purpose

140

Brand Manager Resume Examples & Samples

Beat the competition by developing and executing highly effective brand strategies for the Scotch category (including any secondary brands) based on a deep understanding of the shoppers’ insights to drive profitable growth. Engage Commercial, Supply teams and any agencies and 3rd party partners
Works with Marketing Manager on the Communication plan for Scotch whisky, leading on all relevant activations
Deliver activation programs, adapting global guidelines to meet market needs globally (across countries where Global Travel has presence) and create bespoke solutions when needed
Work with Sales Execution Managers to ensure flawless execution of Whisky platforms through 12 month program plan and compelling customer propositions
Oversee the Whisky P&L. Manage performance reporting at key regional meetings. Manage and control the regional A&P budget for whisky category, ensuring M&E rigour to drive the right investment decisions

141

Brand Manager Resume Examples & Samples

Manage an established base of grocery & drug chain wholesalers
Facilitate sales strategy conversations with decision makers that focus on the right distribution to grow the business
Build customer relationships and trust
Present new products and recommend pricing & display activity to increase sales
Manage trade fund spending
Create and execute promotional plans
Drive sales growth

142

Brand Manager Resume Examples & Samples

Brand Planning:Develop, execute and own the strategic brand marketing plans and tactics to build overall brand strength and consumer awareness while contributing towards the organizations growth and profit objectives
New Product launches & analysis: Lead and/or support the development and execution of tactical plans, including promotional plans, sampling, media, online brand presence, customer marketing roll-out and support, etc., ensuring they are ‘on strategy’ and support the broader strategic brand marketing plans toward generating trial usage for new or improved products or building consumer awareness and usage for existing items
Communication Development: Actively involved in the development of advertising and other creative in support of building brand awareness and performance; guide outside agency relationships to ensure third party advertising and media activities are aligned to the strategic brand message and deliverable; manage social media positioning and online brand presence, evaluate advertising copy for degree of creativeness, effectiveness and ‘on strategy’, and provides critical evaluation and suggestions
Share & Volume Analysis: Monitor and evaluate the ongoing results associated with brand performance including volume, market share, distribution trends and other data, to understand and effectively communicate brand performance and assess the impact of specific tactical plans and decisions on the brand while recognizing and recommending adjustments to specific activities that are not driving the desired outcomes
Financial & Budget Management: Evaluate the financials associated with different brand programs and initiatives and handle the day-to-day activities associated with maintaining the brand budgets, including the review and approval of related expenses associated with brand support (media, promotion, advertising, etc.)
Consumer/Customer Understanding: Work closely with marketing research, advertising agencies and R & D to develop effective consumer plans; use research results to gain greater consumer insights and to apply those insights toward making better and more informed decisions concerning general marketing programs and support; participate with marketing research to gain greater consumer information in support of brand extensions, marketing programs and new products
Lead cross-functional teams involved in the creation or support of brand extensions and the development and execution of marketing programs and initiatives; ensure that all functional and/or line groups are properly represented and participating in a coordinated and focused effort
Perform other projects or activities as requested
3 - 5 yrs previous work experience in Consumer Packaged Goods (required)
University Degree (required), preferably in Business/Marketing/Brand Management
New product innovation management experience (required)
Marketing/business expertise (required)
Project Management skills (required)
Experience of leading cross-functional teams (required)
Expert at AC Nielsen (required)
Experience in advertising and media planning; working with agencies (required)
Marketing research experience (required)

143

Brand Manager Resume Examples & Samples

Identify new product innovation to expand brand usage with core consumers and partner with Market Research to qualify the innovation
Create a 5 year innovation pipeline for PediaSure that contributes to the brands efforts to sustainably grow mid to high single digits annually
Collaborate with the PediaSure delivery team to hand off innovations 18 months out from launch, enabling robust go to market plans to be created
Collaborate with Marketing Research to develop the PediaSure 2017 learning plan, ensuring the right market research is identified to answer key brand questions
Lead project teams focused on execution of program initiatives. Key stakeholders include customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Public Affairs, Executive Management, and external vendors or agencies
3+ years of progressively responsible Marketing product/brand management experience in either health care/OTC marketing, or consumer packaged goods marketing
A strong grasp of core marketing concepts and successful track record of their application, including equity development, retail/shopper marketing and market research
Demonstrated effective leadership competencies, including leadership in project management
Strong communication and presentation skills with the proven ability to interact directly with senior leadership to influence business strategy and investment decisions
Strong analytical skills including business and financial management

144

Brand Manager Resume Examples & Samples

Ensure that all communication is aligned with brand strategy and strengthens the brand
Manage budget, and establish and track KPIs
Develop and manage brand project timelines with cross functional teams
Maintain a deep understanding of the education market and competitive products
Identify new opportunities and competitive threats
Have strong research and analytical skills. Lead and participate in brand research
Maintain an in-depth understanding of the company’s current and future products
Be a creative and innovative thinker
Work closely with marketing and creative teams to drive initiatives
Proactively identify opportunities for extending and amplifying campaigns
Understand the competitive landscape and develop ideas and solutions to establish brand differentiation
Prepare for and lead brand meetings, including agenda, presentation, and reporting
Coordinate resources for flawless execution of projects
Monitor and track project progress through a marketing work management collaboration tool and make adjustments as necessary to ensure the successful completion of branding projects
Manage and document changes to scope, schedule, and costs for branding projects
Keep the director of brand management informed of any project alterations, requests, changes in creative direction or in costs
Communicate project changes or delays
Be responsible for brand asset management
Partner with key internal and external stakeholders and agencies
Strong understanding of brand positioning, strategy, and architecture
History of being a self-motivated team player who is able to handle multiple priorities simultaneously
Excellent organizational skills, multi-tasking, project management, and attention to detail
Ability to work and thrive in a fast-paced environment
Strong critical thinking skills and the ability to work within a large and diverse team
Knowledge of and experience with the following software programs: Microsoft Office Suite (Word, Excel, PowerPoint, Project, etc.) and Adobe Creative Suite (InDesign, Illustrator, Photoshop, InCopy, Acrobat, etc.)
Knowledge of CRM (Microsoft Dynamics CRM), marketing work management (WorkFront), marketing automation, and event software
Solid negotiation and problem solving skills

145

Brand Manager Resume Examples & Samples

Get deep consumer understanding (insights via research and monitorinng of competitive environment. Ensure regular market tracking and analytics (Nielsen, GFK)
In close collaboration with Regional marketing team and other functions create or adapt brand communication (ATL, BTL) and develop media plans
3-4 years of marketing, 2 years as BM
Strong analytical skills.Product Management

146

Brand Manager Resume Examples & Samples

5+ years of brand marketing experience
Promotion & media experience – experience in grassroots & major mediums, especially new digital, social & print
Passion for aviation required, industry knowledge preferred
Be authentic – we need YOU, it is too exhausting when you pretend to be someone else
Be a clear thinker – a communicator who shape powerful messages that resonate with customers
Be proactive & strategic – an entrepreneurial systems-thinker that can connect & learn
Be intellectually curious – a problem solver who loves to learn & uncover new insights
Be positive – have a “can do” attitude, passionate and ability to inspire others
Be proactive - small company entrepreneurial attitude & large company discipline
Be a team player and coach – lead by example, ethics & integrity is the foundation of everything we stand for at Pratt & Whitney

147

Brand Manager Resume Examples & Samples

Develop and roll-out the national marketing activity plans
Deliver the annual marketing plan with a focus on commercial returns and sales goals
Work closely with the Operations teams to deliver marketing communications
Source and develop new partnerships, sponsorships and promotions
Create and develop all print materials and assets for the brand, communicating internally with the digital team
Be commercially aware of the impact of offers and discounts on the overall budget
Be the brand guardian to manage tone of voice across all communications
Be able to conduct regular pricing reviews and assist in the pricing strategy implementation

148

Brand Manager Resume Examples & Samples

Supports Senior Brand Manager and MARCOMM Senior Management in the communication of their vision, goals and initiatives
Supports Senior Brand Manager to ensure consistent brand strategy and appropriate creative execution of brands in al communication materials, and throughout all communication channels
Partners with Senior Brand Manager in the strategic development and execution of multiple marketing initiatives from concept phase to national launch
Independently leads cross-functional teams from a variety of departments including channel marketing, visual merchandising, graphics, field sales, R&D, new products, and legal
Works with agency partners, vendors, and multi-disciplined Marketing Shared Services team members to cascade strategic ideas across platforms and customer touch points
Manages production budgets and supports Senior Brand Manager in managing brand P&L
Oversees Corporate Identity program and develops brand guidelines and logos
Establishes style guides for all channels with input from Marcomm and Marketing Shared Services SMEs
Build knowledge of brand integration trends and drive continued learning across organization
Communications liaison for Masco Corporate
Over sees production of the company’s newsletters, manuals, executive keynotes and human resource collateral
Develops creative concepts and content for corporate communications
Ability to influence others and mobilize others towards set goals
Able to work in a matrix environment and to collaborate cross-functionally
History of team leadership success
Functions equally well under direction and when there is ambiguity

149

Brand Manager Resume Examples & Samples

Delivering and management of social media, mobile, paid search and KRM strategy; oversee and optimize implementation and execution with cross functional partners
Developing implementation plan(s) for new product launches and updates in partnership with Innovation team
Leading kid-teen strategy and recommended plan
Owning Packaging & Design across platforms, maintain and prioritize work streams, investment and drive to leadership reviews and approvals
Managing E-Commerce program execution
Developing coupon strategy; ongoing management and delivery of in-market execution

150

Brand Manager Resume Examples & Samples

Help brands team develop wearables strategy roadmap including advising on key distribution and merchandising decisions (assortment, pricing architecture, etc.)
Be the day-to-day bridge between brand and technology to successfully bring new wearables products to market as well as monitor existing product in market (sales performance, go-to-market execution, etc.)
Act as the Wearables subject matter expert for brands (current and future technology, competitor information, Fossil Group connected strategy, etc.)
Drive the go-to-market process/calendar for Wearables products within the brand
Proactively identify challenges/risks, work with Wearables Program Manager and Wearables Leadership to solve both short-term concerns and establish repeatable long-term processes
5+ years in a brand management position
Prior experience working specifically with consumer brands and products, preferably in fashion or wearable technologies industry
Ability to communicate and present at the executive level
Ability to apply passion and creativity to tasks
Ability to self-manage and deal with ambiguity
Undergraduate degree is required
Masters of Business Administration is strongly preferred

151

Brand Manager Resume Examples & Samples

Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Brainstorm new and innovative growth strategies
Align the company
At least 5 years of relevant Marketing experience
Excellent understanding of the full marketing mix
Drive for results and leaderships skills
Advanced communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics and spreadsheets

152

Brand Manager Resume Examples & Samples

First of a kind “lead market model” launch with NA as lead market for global development/launch, approved by all markets at BFI
Partners with US consumer, hospital, and global marketing and cross-functional teams to deliver holistic launch
Leads HUGGIES Little Snugglers long-term innovation in partnership with global marketing and cross-functional teams
NA is lead market for ICE (Ideal Consumer Experience) and IPPM (Ideal Product Model) development
NA is key global partner/influencer to refresh innovation pipeline in P1 2017, based on new segmentation, strategies, and ICE/IPPM
NA anticipated as lead market for Global 2020 innovation, which is starting the pre-BFE chartering process now
Leads HUGGIES POME/Acquisition strategy
Drives targeted brand acquisition insights and plans to win in key touch points including registry, gifting, and first purchase
Partners with HUGGIES Hospital team (led by Aric Melzl) to deliver best in class hospital products and drive hospital credential to consumers
Leads the only HUGGIES commercial program ($50MM+ investment) – anchored in Little Snugglers best tier to elevate the brand
Drives HUGGIES premiumization strategy to deliver best tier look and feel across packaging and product Assess Potential price increase for LS 2018 Manages all day to day business – consumption, P&L, analytics
Customer facing lead for Little Snugglers (innovation summits, Line reviews, etc)
Oversees 2 ABMS (1 Sr ABM and 1 Jr ABM)

153

Brand Manager Resume Examples & Samples

Co-determine and develop brand and portfolio strategy
Entrepreneurial responsibility for your brand
New product development and introduction into market
Develop and co-determine whole marketing mix incl. TV copy, media planning, etc
Ensure smooth running of „daily business“, i.e. forecasting, financial planning, marketing budget control, packaging design, etc
Determine and manage brand P&L
Cross-functional collaboration
University degree in marketing or businesses administration with minimum 3 years of experience in brand management in an extremely competitive consumer goods brand environment and with concept development
Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
Willing to move internationally and hit the ground running in the new location
Profound analytical and conceptual competencies
Highly intellectual capacity
Good team player and excellent communication skills with fluency in German and English
High level of proactivity, assertiveness, persuasiveness and creativity
Achievement orientation, will to succeed, and hands-on mentality

154

Brand Manager Resume Examples & Samples

Responsible for the achievement of financial and market share targets for a brand or group of brands in the market within timescale and budgets as approved by the Area team
Works across functions including Area, Po1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
More than 5 years of FMCG marketing experience

155

Brand Manager Resume Examples & Samples

Develop, build and implement strategic annual brand plans. Initiatives include launching new products, accelerating our core business, and driving our brand equity. Must be able to have solid, executional ideas to support these initiatives for all channels, including Street, Non-Commercial, National & Regional Chain Accounts, and Cash & Carry
Responsible for the financial health and growth of the brands. Solid financial literacy needed. Grow net revenue and operating profit. Set pricing strategy, as well as optimize cost
Launch national level campaigns and programs. Provide objective and direction to the creative agency
Build brand communication and touchpoint plan, including media, digital, POS, etc
Collaborate with Sales and Trade Marketing to build robust, executional programs for all channels
Be the champion on front-of-house initiatives for the foodservice division
Draw relevant conclusions from analysis of market data. Develop in-depth category and operator insights, and translate them into a relevant set of actions
Run, analyze, and interpret sales distribution, promotion, and digital data and more. Make decisions on programs based on the data and analytics
Work on equity promotions and opportunities with National Chain accounts
Develop product ideas and contribute to the development of the categories with the Innovation Team
Manage complex and multi-functional projects. Work with cross-functional teams to ensure that timelines are met
Manage and track brand budgets
4 years food marketing experience in either Foodservice or Retail
Have held a Brand/Marketing Manager position
Must be able to demonstrate outstanding marketing skills developed within a CPG environment

156

Brand Manager Resume Examples & Samples

Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
Manage Assistant/Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
Execute product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth
Implement market copy strategy for brand and ensure adaption possible for category across area
Partners with media / consumer and market insights to implement media strategy and plans
Minimum 4 yrs marketing experience within CPG industry
Very strong verbal/written communication skills

157

Brand Manager Resume Examples & Samples

3+ years of experience in a Client Facing role
Experience working on end to end projects
Experience working with Employee Activation Campaigns
Microsoft Office experience (Word - creating and editing correspondence. Excel - creating and editing spreadsheets. PowerPoint - creating and editing PowerPoint)
Experience working Adobe InDesign
Experience working on Marketing Projects

158

Brand Manager Resume Examples & Samples

Support the Brand Director in the attainment of annual goals and KPIs for the brand in both Dermatology and Rheumatology, as well as for the XPOSE patient support program
Manage a cross functional team including Sales, Medical, Regulatory, HPPA, e-Business, Communications, and Market Research to ensure optimal development and execution of brand strategy
Develop, implement and manage all promotional and disease education initiatives, both for Cosentyx and for XPOSE
Develop and maintain preferred partner relationships with key customers across Canada in collaboration with the Sales team, Medical Science Liaison Managers (MSLs) and HPPA field team
Support Brand Director in the development of internal and external presentations (BR, IPS, CLT, Cx Planning, Consult meetings, Brand Team & Sales Meetings/Training)
Work in collaboration with the SIMs and XPOSE management team to deliver robust training to Field Case Managers
Associate shall be accountable to perform all duties listed in Role Profile in accordance with applicable GxP principles, and internal/external regulations (e.g. Novartis Code of Conduct, Novartis Pharma Principles and Practices for Professionals (NP4), Rx&D Code of Ethical Practices, Health Canada and all other relevant regulations)

159

Brand Manager Resume Examples & Samples

Defines and executes downstream brand and marketing strategy for assigned Stryker products to achieve divisional revenue goals within allocated budget
Effectively manages key vendor and agency relationships and work activity
Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget
Partners with Medical Education team to deliver value-based continuing education to HCPs
Participates in key customer visits to represent product portfolio
Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire product portfolio
Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
Plans and conducts sales training for new sales employees
Masters of Business Administration or a Master's degree in Marketing or a related discipline is preferred
7+ years' experience relevant experience

160

Brand Manager Resume Examples & Samples

Proven commercial outlook, obsession with sales and KPI performance
Instinctive and creative, with a flair for visual merchandising
Excellent leadership, communication and organisational skills
Fashion retail management/leadership experience (multi-brand experience is desirable)

161

Brand Manager Resume Examples & Samples

Drive buzz and awareness of Amazon Original Kids Series
Execute integrated marketing plans for kids and family shows (both live action and animated) from execution through post-mortem
Execute innovative yet cost-effective media and marketing strategies to promote original programming
Collaborate with and manage third-party agencies and internal stakeholders to execute advertising and promotional materials
Monitor and analyze key marketing metrics (CPP, CPM, etc.) and campaign performance
5+ years of relevant marketing and team management experience with a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
An understanding of marketing principles and communication tactics including various forms of digital/social, out-of-home, grassroots, TV/radio, and alternative marketing
Bachelor's degree is required in business, marketing or related fields
Relevant marketing experience within entertainment, kids/family or animation
Willingness to work hard and roll up sleeves to get work done, even when at times it is outside job scope

162

Brand Manager Resume Examples & Samples

Organization Development
Bachelor’s degree holder
Knowledgeable in MS PowerPoint, MSWord, MS Excel
Willing to travel within the Philippines for regular consumer and trade visits
Knowledge in media management and the advertising development process
At least 5-6 years of experience in consumer marketing, preferably with Fast-Moving Consumer goods or Consumer Food industries. Also have experience working across functions in a manufacturing company

163

Brand Manager Resume Examples & Samples

Perform a range of activities to effectively market assigned products, such as conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns, and monitoring sales performance for adult nutrition brands Ensure and Glucerna
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the product
Monitor, analyze and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes
Prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plant to improve the sales performance of the product
Conduct product training and develop detailing pieces to support the sales team in delivering key product message to target audience

164

Brand Manager Resume Examples & Samples

Minimum 4+ years’ experience in brand building
Experience in marketing mix development: Concept writing, product brief and development, pack brief & development, communications brief and development. Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames
Strong organizational and project management skills

165

Brand Manager Resume Examples & Samples

Develop strategic marketing plans of existing brands and prepare launches of new brands in line with IPS standards and corporate strategy
Monitor market trends, sales, product performance, expenses and structure of business franchise conducting regular critical reviews against plans and take corrective action as required. Identify and exploit new business development opportunities
Possess in depth medical knowledge of the products, provide medical inputs to marketing strategy and promotional and advertising tools
Support global marketing long and short-term product strategy in terms of allocating resources, portfolio priorities and brand materials
Possess in depth knowledge of the customer/marketplace, key dynamics and company policies as well as up to date knowledge of key competitors and their likely strategies – translate into effective customer segmentation and customer specific tactics
Propose accurate Market Share/Market Share Growth grids to sales force management for individual products
Develop, implement and adapt operational plans in line with corporate strategic product objectives
Develop and produce promotional and advertising tools in order to maximize the support for SF
Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key departments (Medical, Market Access and others) and to ensure the achievement of product objectives
Develop and maintain strong working relationships with key customers to support current and future product objectives
Be recognized as the “Product Champion” by developing and continuously updating own, SF and SM’s knowledge regarding therapies, allocated products and markets
Monitor and control product performance and adjust plans accordingly
Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product
Feedback to logistics department and assurance of forecast of inventory levels of allocated products ensuring continuous supply at minimum necessary inventory levels
Set objectives and manage performance of direct reports based on business plans and assessment of individual performance vs. objectives. Set development plans for them

166

Brand Manager Resume Examples & Samples

Develops strong partnerships across key functions including category brand management, research & development, finance, supply chain and Reserve & Roastery business unit. Leverages partnerships to develop aligned menu and marketing strategies and tactical plans
Develops assortment strategies for Roastery against brand fit, customer relevance, partner pride and revenue targets. Estimates menu and assortment performance and optimizes one live in-stores
Develops go-to-market retailing strategies and programming to support launch of current and future Roastery & Reserve store locations. Tracks performance and optimizes as needed

167

Brand Manager Resume Examples & Samples

The Senior Brand Manager, Roastery Marketing, will be responsible for integrating the complete customer experience at the Seattle Roastery, across categories, creative execution, operational integration, pricing and all other customer touch-points. S/he will be accountable for ensuring product pipelines and brand storytelling deliver against revenue targets, operational feasibility and an elevated customer experience while further enhancing the Starbucks Reserve brand. Regular business reporting and briefing of opportunity spaces will be central to success. Responsibilities will also include creation of the go-to-market strategy, and tactical planning to support the new future Roastery openings
The ideal candidate will thrive in a fast-paced, entrepreneurial culture, and be able to influence across functions within a highly matrixed organization. S/he will have both brand and general management experience, and must be able to stretch fluidly from strategic thinking to tactical execution
The Senior Brand Manager will join the Global Roastery, Reserve & Innovation team, a multi-disciplinary, entrepreneurial team. He/she will report to our Category Brand Management Director – Roastery & Reserve Store Concepts & Merchandise. This dynamic, creative team is comprised of world-class designers, operators, innovators and marketers who are united in their passion for coffee and delighting customers
Responsibilities and essential job functions include but are not limited to the following
Develops menu and assortment strategies for Roastery against brand fit, customer relevance, partner pride and revenue targets. Estimates menu and assortment performance and optimizes one live in-stores
Develops go-to-market and promotional strategies and programming to support launch of current and future Roastery locations. Strong initial focus on driving awareness and trial of new concept(s). Partners with Studio as well as external agencies as needed. Tracks performance and optimizes as needed

168

Brand Manager Resume Examples & Samples

Working closely with the Head of Marketing to execute clear overall channel brand and digital strategies
Support the setting of channel, web & marketing KPIs and reporting on performance
Support the Head of Marketing in working closely with the research function & leveraging digital analysis
Manage and execute Digital Marketing including social media, paid digital media, content marketing and PR for E!
Management of E! UK website including execution of content strategy & plans, with an understanding of SEO
Editorial awareness and consideration of compliance
Work closely with E! PR Consultant to ensure all activities are aligned and integrated
Set & lead internal passion brand programme
Execute partnerships & contra deals in line with Partnership Marketing Strategy
Working closely with Sponsorship team
Execute trade marketing plans with the objective of developing relationships with affiliate platforms
Review, evaluate and measure E! on and off air activity. Day to day management of E! marketing budget raising POs, tracking expenditure etc
Managing the Media agency relationship and briefing in campaigns
Manage the work of external agencies & feedback agency performance
Manage and develop E! UK Intern
Needs to understand and have experience of the US television landscape, particularly celebrity/entertainment pop culture
Proven ability to contribute to B2C marketing strategy, planning, research and brilliantly execute plans across the full mix
Experience in brand management of relevant entertainment
Must have Digital Media experience preferably with an entertainment brand
Experience of developing, planning and implementing digital centric campaigns of scale with success
Experience of building thriving social communities of scale through both paid, owned and earned media
A thorough understanding of content management systems and their use in populating websites with content. Advanced use of Photoshop, Illustrator, HTML, Fireworks and other graphics software. Knowledge of FTP, web hosting and traffic reporting
Strong financial acumen in order to track digital revenue, manage budgets, develop business plans

169

Brand Manager Resume Examples & Samples

Working closely with the Head of Marketing to support the development of the channels and to execute clear overall channel brand strategies and plans
Support the setting of channel, web and marketing (digital/social media/traditional) KPIs and reporting on progress/performance on an ongoing basis
Working closely with the research function and leveraging digital analysis to ensure clear, accurate and useful information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
Management of these channels UK and Emerging Markets websites including execution of content strategy and plans and all editorial/content updates
Execute partnerships and contra deals in line with Partnership Marketing Strategy devised by Head of Marketing for these channels
Support Central Ad Sales function
Proven ability to contribute to B2C marketing strategy, planning, research and brilliantly execute plans across the full mix: ATL, BTL, PR, Digital, Internal. B2C multi-media campaign development incl. the formulation of briefs

170

Brand Manager Resume Examples & Samples

3+ years of experience in brand management/ developing brand strategy (corporate or agency side)
3+ years of experience in designing and developing data-driven, Omni Channel Campaigns
3+ years in managing projects and prioritizing several deliverables
3+ years of product marketing experience within a matrix organization
3+ years experience in meeting or exceeding sales promotion/marketing targets
Extensive understanding of B2B, B2C and B2B2C marketing
Ability to travel locally up to 25% of the time as required
Proficiency in MS Office (Word, Excel, Outlook and PowerPoint)
Live within a commutable distance to Eden Prairie, MN
Bachelor's degree in Business, Communications, Journalism, or Marketing
Experience in managing and working with agency partners

171

Brand Manager Resume Examples & Samples

Managing forecasts and P&L of your brands at GC3 level and take full accountability for these whilst formulating assortment, pricing and promotional recommendations
Delivering top-class marketing campaigns and 360° activations plans for the French market (TV, digital campaigns, events & PR, in-store, …)
Driving the French media plan, whilst increasing digital engagement towards target groups
Analysing your product lines performances and developing a strong knowledge of the toy market through panel analysis and consumer insights
Developing key efficient partnerships with agencies and stakeholders; you lever synergies with a collaborative approach in these partnerships
Actively participating in key meetings in which you enthusiastically represent your brands internally as well as with external partners
Coaching and developing Marketing trainees
Have minimum 5+ years of successful experience in (Brand) Marketing, ideally in a FMCG company
Hold a Master-degree in Economics/Business Management/Marketing
Have a proven track record in leading 360° Marketing campaigns
Possess strong analytical skills, have expertise in panels
Are fluent in French and English
Are well-organised, result-oriented and have taken a strong lead in projects
Demonstrate an excellent collaborative attitude and capacity to succeed in an international environment
Are strongly interested in Digital Marketing
Are open to international mobility

172

Brand Manager Resume Examples & Samples

You will develop, propose and implement strategies for the assigned Brand, in order to contribute to the achievement of the cluster/market's short and long term objectives
Analyze adult smokers’ needs, market dynamics and the brand (for all cluster markets) in order to define the business opportunities
Define and manage new product initiatives to address emerging trends
Initiate and lead projects for the brand by working together with key partners (internal departments, global brand building, agencies)
Initiate and lead adaptions of all brand-related tools/materials for each market through localization of content from existing toolboxes or leading developments
Propose the brand budgets, analyze and control all brand activities on a systematic basis to ensure their efficiency and cost effectiveness within the budget

173

Brand Manager Resume Examples & Samples

Lead the business planning process for your brand in Nordic
Lead and execute media strategy for your brand portfolio across 4 countries
Manage budget and P&L for your portfolio
Lead the adaptation and execution of creative work delivered form global team
Evaluate the potential of future NPDs in Nordic markets and size the opportunities
Work closely with local teams to come up with commercial initiatives to drive profitability
Monthly brand performance tracking and commentary development
Share best practices with regional team and other countries
Commercial understanding with strong financial acumen in the UK market, including P&L development, sizing NPD opportunities
Proactive and results driven – brings new ideas to the table and not afraid to try something new
Good Interpersonal skills with the ability to influence management and other senior stakeholders
Strong sense of Urgency
Brand Management experience within an FMCG environment is mandatory

174

Brand Manager Resume Examples & Samples

Actively plan and implement initiatives to grow market share/category for the assigned category portfolio
Manage the marketing mix of pricing, promotion, products and distribution to improve profitability and sales of the Category
Manage the internal processes within the company to support the implementation of agreed plans and initiatives
Work closely with CCSD (Channel Category Sales Development)/Key Account Managers and take a proactive approach to ensure the delivery of agreed targets, plans and trade related activities
Implement and track responses of marketing strategies by working closely with sales team and strategic stakeholders

175

Brand Manager Resume Examples & Samples

Building effective team (cross functional) by providing 360 degree feedback and output
Develop and deliver best in class integrated marketing plans, with a focus on winning from the store out by working Work cross-functionally in the new Category Model
Plan and implement to deliver Category and Business financial objectives, implement potential pricing and value optimisation strategies
Development of brand plans in line with broader business cycle by
Assist with the development of a profitable core range across the portfolio that delivers both brand and business objectives over a short and longer horizon
Management of the portfolio and innovation through the monthly supply and demand cycles (Integrated Business Management)

176

Brand Manager Resume Examples & Samples

Develop brand strategy and devise tactics to support overall objectives for the brand
Effectively manage the brand to achieve maximum sales & margin
Set strategy in developing and implementing promotional plans for Product(s)
Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning,
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success
Expand the market through Innovative programmes
Opinion leader development, Physician and patient education
Develop and maintain relationships with key customers
Continually identify new opportunities and ways to better meet customer needs
Provide direction and leadership for agencies on contract to AbbVie maximizing and measuring performance and output
Understand the pharmaceutical industry and the future of the delivery of healthcare in Ireland and how it may impact business
If relevant prepare proposed forecasts each month for products including forecast accuracy Key Performance Indicator results
Understand & regularly update relevant commercial models to ensure accurate Plan and Update forecasting
Ensure timely product performance reporting through monthly report to relevant channels
Brand Team Leader for designated brands and actively drive Brand planning and brand management process with team
Play an active role in the Brand team, providing input for the marketing function
Ensure the patient journey is defined and consistently used/referenced by the Brand team
Bring the patient journeys to life through Marketing materials and campaigns
Lead the tactical design and implementation of Marketing initiatives, to include
Innovative tactics to deliver holistic solutions
Multi-channel opportunities to strengthen campaigns
Multi-stakeholder initiatives
Interactive and customised content for CLM
Forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives
Experience in pharmaceutical industry, preferably in a sales capacity, Hospital sales, and/or Medical role considered
Relevant third level qualification
Demonstrated ability to leverage scientific information with experience in healthcare role to drive results
Superior relationship building experience
Healthcare marketing experience is preferred

177

Brand Manager Resume Examples & Samples

Drives alignment and enthusiasm among key internal and external stakeholders (Marketing, R&D, Commercial, Supply, & Sales organization)
Manages external agencies in line with stretching Business and Brand deliverables (promotion, packaging, design, communication)
Effectively motivates and manages project teams to deliver key projects on time and in full

178

Brand Manager Resume Examples & Samples

Graduate degree in Marketing or Business Administration with minimum 3+ years prior CPG marketing or sales experience
Solid analytical skills with strong business strategy development experience
Demonstrated ability to navigate and perform in ambiguous circumstances
Ability to pull insights from multiple sources and synthesize into a compelling story for change
Can work independently (self-motivated) and complete projects within required timeframes
High familiarity with strategy development and innovation processes
Highly capable of writing/evaluating initiative and communications briefs and concept development

179

Brand Manager Resume Examples & Samples

Ownership of brands P&L, including meeting in-year growth targets
Responsible for the planning, execution and evaluation of brand plans including writing of agency briefs, development of customer presentations, creative reviews and program evaluation
Strengthening brand fundamentals, including competitive brand positioning, proven comms ideas and robust product architectures that serve as the brand's innovation roadmap for the next 3+years
Creating, leading and driving brand innovation
Develop and maintain strong working relationships with internal and external stakeholders such as agencies and sales to create one commercial team focussed on great execution
Manage budget and timely flow of project estimates, contracts and invoices between internal and external parties in the execution of brand plans
Set up future success of portfolio with powerful brand strategies and plans
Minimum of 5+ years brand management experience in FMCG or similar retail environment
Strong leadership skills - able to inspire and provide direction
Have an ownership mindset - take accountability and delivers results
Self motivated and shows initiative
Competent project management fundamentals
Able to manage priorities and make timely decisions

180

Brand Manager Resume Examples & Samples

Managing and delivering brand performance, both financials and non financials
Partnering with the Customer Development team to ensure flawless execution of brand activities, including new product launches, promotional activities, etc
Identifying and promoting best practices from the region and/or global
Leading launch of new products and working with respective agencies in developing an integrated launch campaigns
4 to 5 years of marketing experience. Experience in FMCG brand management is a plus
A self starter, can work independently and able to work collaboratively with diverse group of individuals and/or teams, locally within the region and global.Product Management

181

Brand Manager Resume Examples & Samples

Coordinate regular cross-agency collaboration sessions
Monitor and evaluate content output across the full agency ecosystem for brand compliance and best practices
Share content best practices with topic teams at global and local levels
Assist with development of agency training on Cisco brand standards and processes
Manage agency relationship(s) on day-to-day brand projects
Manage and track input from all stakeholders on brand creative (legal, marcom, line of business, engineering, etc.)
Partner with media team to ensure that all brand content and creative is in place to support the media plan
Lead production of brand creative/content assets
Work with regional/global team to deliver a globally relevant brand work
Understand the unique needs of USA to ensure that the global work supports USA needs
Serve as an ambassador for the brand campaign: able to clearly articulate and present the strategy and creative to internal and external audiences
Work with internal stakeholders to develop assignments and clear, compelling briefs for agency partners
Assess performance of the brand campaigns
BA/BS in marketing, advertising, communications, or related field
Comfort working with many different groups and building relationships across organizational boundaries (internal and external)
Balanced analytical and creative mindset
Experience building brand strategy or executing brand
Creative development or creative agency management experience
Desire to innovate and build new organizations, structures and processes from scratch
Ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
Proven ability to build consensus and work effectively within a cross-departmental team

182

Brand Manager Resume Examples & Samples

Manage in-country product portfolio in line with the global brand architecture, proposition and guardrails
Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management
Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives
Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs
Develops yearly brand plans by space and channel incorporating key projects in the year & engages with In Country Channel activation teams and Sales teams to drive Brand Performance & key brand health metrics
Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within China Marketing
Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed
Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility
Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines
Helps to manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team. Ensures relevant Streamline and Stage-Gate process (BP’s Offer Development & Innovation Management System –ODIMS) inputs are completed accurately and on schedule
Implement a systematic approach through the embedding of relevant BP Operating Management System (OMS) elements and ensuring appropriate risk reviews are undertaken appropriately
Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Marketing role card
Experience in a B2C and B2B Marketing
Experience of working in a matrix organization with complex customer interfaces
Lubricants experience desirable but not essential
High degree of personal impact
A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
Economic dimensions associated with role (if any)

183

Brand Manager Resume Examples & Samples

Act as a steward of the brand. Articulate and support our brand promise, vision, position and architecture to achieve overall business goals and to help maintain consistency in all communication channels and consumer touchpoints
Manage day-to-day marketing, working closely with various cross-functional teams, such as in-house Creative Studio, Agency partners, Sales, Operations, and regional field contacts. This will include the development of global marketing collateral, email initiatives, digital/ social media initiatives, PR initiatives, brand partnerships, and brand programs
Support development of an integrated global marketing campaign
Support a user-centered design approach to innovation to assist in building a unique, meaningful brand experience through all consumer touchpoints. Work collaboratively with Operations and Consumer
Insights to help identify and develop new initiatives/offerings
Manage quarterly brand performance dashboard and transfer data into insights
Manage global budgets and day-to-day invoicing
Manage brand website. Analyze data to drive traffic to sites, and collect/ organize content to enhance and refresh the experience
Study global guest and competitive performance regularly to help educate the broader team
Demonstrate a commitment to Hyatt core values
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
5+ years of experience in consumer brand management or in an account or strategy role at a creative agency
Strong oral and written communication skills. Strong eye for design, photography, and creative review
Excellent project management skills with ability to consistently achieve or beat deadlines
Experience working with creative teams (i.e. internal or external agencies)
Strong collaborator with a demonstrated ability to lead cross-functional teams
Proven ability to effectively manage multiple projects in a fast paced, dynamic environment
Ability to plan ahead, prioritize tasks and maintain a high level of attention to detail

184

Brand Manager Resume Examples & Samples

5 to 8 years in reputed Indian/multinational organizations with significant experience of Brand management, Managing Marketing mix and Research
Planning & analysis
Ability to link strategic and operational considerations to develop practical and tailored plans
Interest in learning about science and technology innovation
Business acumen and commercial sense
Innovation and creative thinking
Strong interpersonal relationships, networking and influencing skills
Results orientation

185

Brand Manager Resume Examples & Samples

Lead development of 3 year Strategic Business Plan and be responsible for 3-5 year category P&L in collaboration with brand senior brand manager
Lead cross functional team for bi-annual Portfolio reviews
Lead the development of defining new innovation space and identifying future innovation programs
Provide project and/or marketing leadership on strategy and innovation projects
Collaborate with Global Marketing Team on the development of brand expansion initiatives
Progress critical innovation initiatives to stage gate
Brilliant partnership with the cross functional counterparts

186

Brand Manager Resume Examples & Samples

Understand Stills Category Dynamics and drivers that influence the Category development
Deliver Stills portfolio growth via using the right instruments to build the Stills brand brand love and consumption
Deliver sustainable support for Bonaqua via a new platform roll-out to grow share and volume in highly competitive environment with strong local players
Further strengthen NESTEA brand equity and superiority vs. competition by driving brand differentiation and preference
Lead Brand PR activities for Copa Coca-Cola, KHL Partnership Projects, Partnership with Belarus Football Federation and Gymnastics Association, Charity Caravan,
Supervise TCCF Projects in the country
Lead respective initiatives across multiple functions of KO and Bottling Partner and third parties, including agencies & suppliers
Develop, execute and evaluate performance of the marketing programs within planned IMCs
Analyse brand performance, market growth drivers, consumer’ and shopper’ trends to define sources of opportunities and maximize Stills Portfolio growth, pro-actively use OBPPC as an important instrument to convert Brand love into consumption
Build and lead the relationship with key partners including CEE Team, Coca-Cola Hellenic bottler team, creative, digital, research, media, BTL agencies
Work closely with CEE team, agency partners and CCH bottler to deliver strong plans and ensure flawless implementation
20% of time: international trips annually and domestic trips across sales regions
University degree in business related field
Minimum five (5) years of FMCG industry (brand management / agency)
Ability to work in multinational environment and interact with the bottling partner
Fluent English is a must as well as high competency in communication skills

187

Brand Manager Resume Examples & Samples

Related experiences in marketing
Related FMCG/beauty industry and MNC experience are preferred
Excellent communication skills in EnglishMarketing

188

Brand Manager Resume Examples & Samples

Achieve NTS growth and market share objectives through having the ability to understand & identify key consumers / shoppers’ insights, and develop, recommend and implement marketing strategies, New Product launches, Product roll-outs, Communication direction (claims) and lead in the execution of the brand footprints and business models
Lead business analysis and development of annual marketing plan for the assigned franchise to grow in market share & category, countering competitor activities and gain leadership position
Achieve Key Business / Brand Objective. Identify & Set Key Business / Brand Performance Indicators, implement the right metric measurement, and conduct post evaluation & business analysis
Perform analysis through identifying key consumer & shoppers’ insights, pricing, competition and campaign effectiveness tracking, understand opportunities and identify key insights to develop rigorous plans and initiatives for both Pre-Store and In-Store
Establish Strong Partnership with Internal Stakeholders (Sales, Sales Operations, Supply Chain, Finance, Legal, Regulatory Affairs Business Partners). Must be effective in leading cross functional integration, engage in purposeful discussions to identify business opportunities, and in turn develop great business / brand solutions to grow our customers’ business
Effective in leading & equipping Agency partners with solid market insights, and lead them in the conceptualisation & development of high quality marketing communications strategy, going beyond traditional marketing and ensuring flawless execution
Manage and own A&P budget, forecasting and optimise spends for effective utilisation of our investments
Work in partnership with AP GFO / RMO partners, and provide relevant local insights and eventually developed solid action plan for the assigned franchise
Establish good working relations with AP GFO / RMO partners, actively pursues regional and global best practices and identify any point of leverage to adapt to local market
At least 5 – 6 years of brand management experience. Experience with FMCG & commercial work is preferred
Bachelor’s degree in Business / Marketing, or related field
Track record in being an effective team lead in managing projects, leading cross functional teams, managing key stakeholders, multi-country/ market cooperation, cross-culture communication, project management & issue resolutions
Demonstrate solid leadership skills, and is able to lead without direct authority across functions (marketing, sales, finance, supply chain, regulatory & information management)
Must have strong marketing competencies beyond Traditional Marketing, Digital Marketing knowledge is critical, through to Shopper Marketing – able to lead both Agency Partners in developing Strong Brand Plans from Pre-Store to In-Store
Demonstrate ability to successfully manage multiple projects of varying complexity at the same time inclusive of managing timeline, agencies, partners and deliver on time
Possess intellectual curiosity combined with an ability to think independently when mining consumer insights for unique and own-able solutions in the category
Ability to manage ambiguity, and know when and how to update management and bring them along for the journey of a project / initiative
Strong English language skills, Mandarin would be a plus

189

Brand Manager Resume Examples & Samples

Develop, implement and manage all promotional and disease education initiatives (tools, programs, Patient Support Program)
Support the Franchise Head and Marketing Directors in the attainment of annual goals and KPIs for all ophthalmology brands
Work in collaboration with the Ophthalmology Franchise and patient support program teams
Support the Franchise Head and Marketing Director in the development of internal and external presentations (IPS, Cx Planning, Consult meetings, Brand Team & Sales Meetings/Training)
Manage a cross functional team including sales, medical, regulatory, health policy and patient access (HPPA), e-Business, Communications, and Market Research to ensure optimal development and execution of brand strategy
Maintain full accountability for financial & supply forecasts, brand performance, and annual A&P budget

190

Brand Manager Resume Examples & Samples

To manage a brand within the context of the agreed strategies to maximise long term sales and profitability
To develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets
Lead the development of category strategies for her/his brand
Collaborate with the Innovation team on the development of the short and long term pipeline of new products for the brand
To develop, recommend and execute annual marketing plan activities, including traditional and digital media plans
To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
Lead the development of creative ideas and its execution across multiple media touch points
Key Challenge: Responding to the needs to innovate and build brand value for consumers and a global and local level
4 Years brand management experience, must be able to demonstrate outstanding marketing skills and strong results within a CPG environment
International outlook
Strong sense of urgency and achievement
Financial skills, P&L understanding
MBA Graduate a plus

191

Brand Manager Resume Examples & Samples

An undergraduate university degree in business is required. An MBA would be an asset
Minimum of 5 years of consumer focused marketing experience
High creativity and strong, growth orientation
Demonstrated significant marketing success driving positioning, consumer insights and innovative marketing programming including digital, social media, in-store marketing development
New product development and innovation experience
Proven track record in growing an established business
Demonstrated ability to deliver top line growth

192

Brand Manager Resume Examples & Samples

To build brand equity and deliver business objective (Sales, Share, and Profits
Assist Senior Brand Manager in overall brands performance and activities
Generate new ideas and implement right tactics for brand growth
Lead an analysis for market & competitive Landscape understanding
Proactively lead agreed projects in accordance with project's success criteria
Identify & develop innovative business-building marketing plan, get management alignment, implement, and monitor in-market results
Lead multi-functional team, Advertising Agency, and Suppliers to implement the plan
Manage budget on agreed projects
2-3 years working experience in brand management, particularly in FMCG industry
Possess analysis and logical thinking

193

Brand Manager Resume Examples & Samples

Build a comprehensive Strategic Brand Plan, through NNLRP/Brand Team process, to be executed in the following year. Brand Plan should include short and long-term (five-year) strategies for the success of the business. Understand role of functions and their interaction within Brand Team. Act as Brand Team leader. Time management is key for proper execution (prioritizes among projects)
Develop the financial plans and presentations during the updates and plan periods of the year. Use strategies and market driver information gathered through the year to forecast future sales and demonstrate to the organization that there is a clear understanding of the current business situation and where the business is heading
Responsible for managing and executing advertising and promotion programs and projects to effectively support commercialization, profit margin and business plan objectives for assigned product(s)
Additional responsibilities include business analysis, financial analysis, budget tracking, project management and communicating brand promotion programs to Field Sales
Design and execute advertising and promotion plans; Develop and maintain marketing and sales aid / promotional materials for Field Sales to effectively promote and sell the product
Manage and coordinate internal marketing research and data analysis
Understand Med/Reg approving process (ePass). Responsible, as Project Owner, for step reviews and materials submission in order to obtain final approval. Work in conjunction with ad agency in materials submission in ePass
Maintain and develop in-depth customer insight to anticipate stakeholder needs. Understand product, therapeutic area
Plan and execute Speaker Programs (or other Marketing Programs) in compliance with corporate policies
Exhibit the effective personal use of AbbVie leadership competences and manage business with integrity and in accordance with regulations, Abbvie’s Code of Business Conduct and corporate policies
Bachelor's Degree in Sciences, Marketing, Business or related field. MBA preferred
Excellent written and verbal communication skills in both English and Spanish, including presentations
Proven strategic and innovative thinking
Good follow up, ability to listen and respond in a timely manner
Leadership, communications skills and team player
Three (3) to Five (5) years experience in Marketing, Sales and/or Commercial area with pharmaceutical products
Experience in working with cross-functional teams
Experience using MS Applications (Excel, Word, Outlook, Powerpoint)
Experience in a Commercial Environment

194

Brand Manager Resume Examples & Samples

Create a brand strategy (customer target, key benefits, visual style guidelines, logo, brand traits, etc.) for 3-4 brands
Lead brand strategy execution and packaging artwork development, ensuring timeline and budgetary constraints are met
Set clear direction, manage artwork and creative timelines effectively to support product launches
Act as liaison between business team and design agencies
Own photography and visual assets creation for all new product developments in partnership with internal and external design agencies
Manage multiple products at the same time; consistently making progress and achieve results
Adjust, update and communicate project plans as needed. Present and lead conversations about projects, issues, solutions, and strategy to senior leaders
Own annual goals, objectives and budgets for key brands – building discipline around tracking progress, getting customer feedback, and iterating to improve in market performance
3-5 years of relevant experience including retail, marketing, CPG, Home or Fashion
Outstanding writing, presentation and communication skills
Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
Experience with brand management, product development or product marketing
Demonstrated ability to define and successfully deliver complex projects with superior ROI—from business case development through deployment
Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments
Aptitude for being organized with flexibility and for delivering results in a fast-paced environment

195

Brand Manager Resume Examples & Samples

5+ years of Marketing experience in the Consumer Products industry
Strong Business acumen and possesses strong knowledge of Industry and Retail landscape
Solid analytical, problem solving and project management skills

196

Brand Manager Resume Examples & Samples

Analysis, research and development of robust strategies as well as the tactical delivery of marketing plans
Key stakeholder management with our veterinary and retailer clients as well as our farming customers
Leverage technology to achieve optimal customer contact, champion new methods of customer interaction, including non-traditional marketing methods
An understanding of the rural veterinary/reseller market, livestock industry, knowledge of livestock/farm management strategies (highly desirable)
Superior Communication skills
Ability to successfully develop and own marketing plans
Previous experience pursuing key tasks with energy, drive and a desire to finish and overcoming challenges and setbacks

197

Brand Manager Resume Examples & Samples

Achievement of sales targets and promotional budgets
Leadership and Project management to ensure brand deliverables, project outcomes and milestones are effectively delivered
Fiscal responsibility to manage promotional budgets and achieve operating income targets
Driving analysis and planning for the Brand. This includes implementation of sales promotion and communication across the oncology stakeholder ecosystem
Monitoring of environmental trends and taking appropriate action to leverage or address these for the good of the brand
Competitor intelligence analysis and the incorporation of insights into brand strategies
Analysing market trends and sales potential – preparing sales forecasts for use in planning manufacturing operations and inventory control
Evaluating the effectiveness of activities including communication, promotion and advertising programs and making improvements or changes as necessary
Brand Management experience within pharmaceuticals (Hospital experienced desirable)
Superior Communication and negotiation skills
Sound business acumen and commercial expertise
Excellent collaboration skills as you work cross functionally across a number of internal stakeholders
Marketing or Life Sciences degree preferable

198

Brand Manager Resume Examples & Samples

Work with sales teams to provide support to execute strong functionally aligned plans
Work closely with Global MKT team for more resource support
Good communication with functional teams such as E-commence,RA, GA and compliance
Manage other key stakeholder relationships
Minimum 8 years’ experience in pharmaceutical or hospital industry
Minimum 2 years’ experience in marketing, brand owner or in charge of key field, experiences with Neurology/rehabilitation departments are preferred
Bachelor’s Degree, preferably in Medical, nutrition or related fields
Either have experiences in Neurology department, or in Medical background
Patient education/nurse education are preferred
Excellent communications / influencing skills
Business acumen and strong analytical skills
Strong personal drive and teamwork mindset
Innovation spirit
Proficient in oral and written communication (English) a must

199

Brand Manager Resume Examples & Samples

Contribute to key aspects of the overall strategy for each brand
Create and execute brand-led marketing plans that support the overall brand strategy and enrolment targets
Perform an Account Manager role with internal and freelance creative teams
Collaborate with multifunctional project teams to develop value for target prospective student audiences
Understand data including demographic trends to identify the best markets for building brand awareness and developing lead generation and build strategies on that analysis
Ensure consistency and integrity of messaging throughout all channels for prospective and enrolled students and alumni
Manage a budget, and deliver projects on budget and on time

200

Brand Manager Resume Examples & Samples

Highly motivated with drive for results
Excellent planning and organisational skills and first class communication skills
Good knowledge of tactical marketing planning and implementation
Strong influencing and negotiation skills with evidence of effective cross functional working
Good knowledge of budgeting and resource allocation
The ability to effectively monitor and track progress of marketing initiatives against KPIs and ROI metrics

201

Brand Manager Resume Examples & Samples

Development and implementation of digital strategy and
Assessment which digital channels to focus on with which brands, strategies, measures and content
Work with creative agencies to create content

202

Brand Manager Resume Examples & Samples

Manages agencies to ensure projects are optimised
Leads the creation and the implementation of the brand plan for theirs specific brands. This may typically include advertising, social, digital, PR, experiential, activations
Supports the Senior Brand Manager with the completion of the 3 year strategic plan
Monitors brand performance using sales, financial, market and consumer data and recommends appropriate remedial action where appropriate
Day to day budget management, ensuring marketing spend is in line with targets
Understands how channels can best support brand objectives and communicates clear channel guidelines
Provides brand updates to Customer Marketing and works with Customer Marketing
Business Degree or CIM
WSET
Experience developing and delivering strong consumer led activation
Project management (incl. leading a team, briefing agencies, managing project on time and to

203

Brand Manager Resume Examples & Samples

Has the ability to challenge the ‘norm’ and bring new thinking to the table
Can influence at all levels of the organisation through strong communication skills and passion for their role
Energises and inspires others

204

Brand Manager Resume Examples & Samples

Syngenta Flowers, a global leader in developing new flower for consumer’s gardens, is looking for the right person to own and grow smaller, entrepreneurial consumer brand from ideation through execution as we broaden our capabilities to revolutionize the consumer experience. This person must demonstrate a passion to create joy for the consumer as a means to capture value for our company and the entire value chain
Responsible for project management around consumer brand life cycle including development of innovative value capture models, business case development, forecasting, tracking of performance metrics and building 3rd party relationships as a source of innovation
Aid in creation of 3-5 year retail strategy including consumer digital and e-Commerce going forward
Wake up each day with a strong desire to win at retail by working collaboratively with colleagues to bring innovation to the Lawn and Garden(L&G) shopper
Working with Retail Customer Leads (RCL), oversee ongoing business analysis of L&G space to ensure Syngenta Flowers is optimized to achieve performance goals
Set annual direction for retail sales through a tactical marketing plan, developed jointly with RCLs, for retail business including …
Create and manage annual retail budget
Retail segmentation, targeting, positioning
Targets by crop and program as they are adopted by retail and ensure input requirements tie into grower and broker account plans
Support the RCLs in the development of box account plans and targets with market research, standardized template and consolidation of data including contributing to KPIs and monitor them
Working with Distributor Account Managers, develop tools to facilitate engagement with channel partners around all consumer brands to secure buy-in and commitment for a successful brand launch
Work with Field Sales teams, to understand the needs of and secure buy-in of early adopters and influencers among key vendors for major retailers
Own all aspects of successful product launches that touch the consumer as part of Product Launch Teams(PLT)
Oversee all consumer and retail marketing research activities. This includes analysis of consumer/retail/market data, define data gaps and how to fill them through more MR or other means
Plan, prepare and implement consumer and shopper research programs; extract key market insights from complex data sets. Work to develop a method of sharing insights across Syngenta Flowers to ensure maximum value is derived from research and the voice of our consumer is heard daily across our business
Day to day leadership to define, quantify and consolidate retail needs and ensure they are communicated to relevant stakeholders (i.e. product managers, RCLs, global flower colleagues and the leadership team)
As the voice of the L&G consumer, support new product introductions and ensure that retail and consumer needs are articulated to the PLTs and that any key L&G retail offers are aligned with product strategy
Follow-up on new product intros and measure campaign effectiveness by analyzing all elements of each brand or program
Define standardized method for capturing learnings from each Proof Of Concept pilot, etc. at retailers and disseminate across key teams and the entirety of Syngenta Flowers
Entrepreneurial mindset around all aspects of accountability
Desire to work remotely and independently in a field based position while taking ownership of all assigned accountabilities to deliver high quality output, on time
3-5 years of experience in brand management
Genuine desire to lead by working collaboratively each day
Energetic and enthusiastic communicator who can represent ideas and passions to Sr. Leadership as well as across our company and to external stakeholders routinely
Be perceived as a leader with our company by communicating in an open, genuine manner with the best interest of our company top of mind at all times
Proven ability to influence across diverse areas from Product Development to Supply Chain to achieve our companies goals
Internal commitment to deliver high quality work on time

205

Brand Manager Resume Examples & Samples

A graduate with a strong track record with around 4 years’ experience across all the key marketing disciplines – ideally including advertising, media, creative design, print, project management, online and customer insight
A proven people manager, whether it be an internal team or agencies, support functions or suppliers
As well as successful campaigns, you’ll definitely know how to present your ideas convincingly – successfully winning others round to your point of view
This role is full time, permanent, averaging 40 hours per week and may include weekends and bank holidays as required

206

Brand Manager Resume Examples & Samples

Plays a leading role in solidifying the marketplace position and marketing plans
Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies?
Manages P&L to stay on track in delivering quarterly and annual financial commitments?
Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs?
Participates in customer business planning process and collaborates with other business teams to ensure delivery of net sales and market share objectives?
Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities?
Coordinates with Shopper Marketing on development and implementation of activities in-field?
Contributes to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies?
Participates in monthly brand demand reviews, capacity reviews, risk mitigation and incremental sales opportunities?
MBA degree in Marketing or Business Administration?
Previous experience in marketing or sales?
History of demonstrated success in the development/execution of brand marketing plans?
Demonstrate positive energy to effectively represent brand internally and externally?
Ability to navigate through a complex and highly matrixed organization
Ability to deliver and receive constructive criticism
Adaptable to changing environment and direction of team and project
Capable of working with various leadership styles and adjusting approach and engagement techniques
High energy individual with a “can do” attitude

207

Brand Manager Resume Examples & Samples

Strategy Creation: Help build the business service strategy including consumer insights, situational analysis, and competitive insights
Project Management: Assist in leading the detailed planning and implementation process in order to meet defined goals
Collaboration: Work in conjunction with the Production and European Marketing teams to manage the global game as a service
Manage Creative Development:Brief and manage agencies to deliver best in class creative executions

208

Brand Manager Resume Examples & Samples

4) coordinating and leading activities with virtually every function in the company to achieve the brand’s goals, and
5) leading and directing the activities of outside suppliers including ad and promotion agencies
Strategic, annual and marketing planning and periodic re-planning on the business
Leadership of activities inside and outside the company that will result in successful implementation of marketing plans
External and internal assessments of the business environment, competitors, customers, market trends and the implications to the Manager’s area of responsibility
Presentations made to Hershey’s customers

209

Brand Manager Resume Examples & Samples

Have demonstrated experience as a marketing leader in a foodservice products based environment
Be both creative and analytical while working well in undefined and ambiguous situations
Education: Bachelor’s degree in marketing, business or related field; MBA required
Related Experience: 5 years of experience with Brand management in multi-channel marketing with a minimum of 3 years in the foodservice channel
Travel: Some travel will be required (5-20%)

210

Brand Manager Resume Examples & Samples

Identify a pipeline of fresh business building ideas that drive incremental growth for our portfolio. This includes product and packaging in current and future contiguous categories
Lead cross functional teams through commercialization of existing breakthrough innovation projects and future validated ideas to deliver commercially and financially viable platforms
Continually enhance the process by which Pepperidge Farm identifies consumer insights, develops new products, activates and connects with consumers to win both in the marketplace and the workplace
5 -7 years experience in a traditional Brand Management role with Innovation and/or new product development experience (i.e. stage gate model)
Preferably food experience
Strategic thinking ability and creative talent to generate breakthrough ideas
Strong analytic capability and project management skills
Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
Tenacity and the ability to "swim against the tide" at times to explore and/or accomplish an unproven product end result

211

Brand Manager Resume Examples & Samples

Develop a strategic plan for your allocated brand/s
Develop and execute an operational brand plan to meet brand objectives and consumer requirements: Propose changes to brand strategy
Participate in the development of sales forecasts for allocated brand/s
Ensure appropriate involvement of agencies during the planning processes
Ensure your Brand Executives are trained and motivated to perform the necessary analysis and support the development/ implementation of brand programmes
Propose goals and KPI’s for brand programmes and track ongoing results
Manage budgets (excluding brand research)
Ensure competitive product performance in defined consumer segments

212

Brand Manager Resume Examples & Samples

Propose a solid brand strategy and annual brand plan based on the company strategy to achieve long term brand growth as well as business objectives
Drive the development of compelling marketing mix for assigned initiatives as well as future initiative pipelines with strong understanding of market and consumer insights
Develop launch strategy and campaign framework for assigned initiatives, and deliver agreed business objectives
Lead and manage the brand team to deliver high performance by collaborating with key Stakeholders

213

Brand Manager Resume Examples & Samples

Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally with merchants, operations, finance, creative and with the brand team to grow share, build the brand and achieve financial objectives
Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results
Business Management - Providing brand management expertise and executing marketing responsibilities such as assisting with the development of annual/seasonal business objectives and help to detail and document proposed marketing activities to support the brand. Manage the Marketing Department Budget for the retail brands. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are delegated. Work with finance on quarterly adjustments
Brand Innovation – Leading the development of new brand and product-related opportunities from concept to commercialization
Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams. Manages Marketing Coordinator
4-6 years of traditional and digital marketing experience; preferably in retail
Experience in all aspects of developing and maintaining strategic marketing plans
Proven ability to oversee marketing and promotional staff and activities, including schedules, scope and budgets
Strong organization, planning skills and presentation skills
Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
Strong strategic thinking skills; analytical and budgeting skills; oral and written communication skills
Willingness to travel and work in a nationwide team of professionals
Bachelors’ degree; MBA a plus

214

Brand Manager Resume Examples & Samples

Manage all elements of the marketing mix (strategy, product, packaging, promotion, advertising, and research) for their assigned brand
Providing direction, guidance and development to Associate and/or Sr. Associate Brand Managers to ensure that the product lines and support programs meet identified consumer needs and financial objectives
Providing effective marketing management while controlling marketing P & L budget within approved levels
Development and execution of the marketing plan for assigned brands
Lead initiatives in collaboration with multifunctional teams and driving top line and bottom line results
Managing the development of total customer and consumer solutions based on market research and insights
Developing integrated and holistic marketing strategies to build share
Identifying and prioritizing opportunities based on benefit, cost and overall feasibility
MBA strongly preferred and 5+ years minimum of previous marketing experience, preferably in the consumer packaged goods industry
A thorough understanding of marketing mix, advertising and promotion, packaging, pricing, category management and consumer need
Working knowledge of the P&L management and financial decision making methods
Ability to motivate and direct the work of others, leading by example
Ability to effectively collaborate with groups such as R&D, Supply Chain etc

215

Brand Manager Resume Examples & Samples

Lead cross functional teams for various brand projects and initiatives, including new product development, packaging changes, production modifications and cost-saving actions
Develop consumer and brand marketing strategies and tactics that lead to integrated marketing programs including execution of such activities
Collaborate with sales to develop customer/shopper marketing programs that drive sales and merchandising, including execution of parts of such activities

216

Brand Manager Resume Examples & Samples

Post-secondary degree in Business (preference will be given to B.Comm, B. Business Admin/ MBA)
At least 5 years experience in Consumer Packaged Goods with Tier 1 training (with a minimum 2-3 years spent in food categories)
Direct experience in ground-up Insight development
Proven strategic thinker who is comfortable with ambiguity and comfortable developing a strategic 3-year roadmap based on facts and business acumen
Experience independently managing projects involving multiple stakeholders, overcoming obstacles to execute with excellence
Strong analytical and problem solving skills with the ability to translate key insights into compelling action
Experience generating creative solutions that have made a meaningful difference to the organization
Be an independent self-starter who thrives on tackling challenges
Strong financial acumen building bottom-up, assumptive-based P&Ls
Ability to understand consumers and to empathize with those unlike themselves
A proven track record as a strong project leader and excellent communicator
Have a track record of challenging conventions and an ability to initiate action
Team player with strong people skills and a proven ability to build relationships at all levels of the organization
Demonstrates energetic leadership, using a ‘can-do’ attitude that positively influences and energizes their team
Previous advertising/media experience an asset
Packaging development and promotion experience required

217

Brand Manager Resume Examples & Samples

Managing new brand implementation by integrating efforts across Merchandising, Product Quality, Marketing, Innovation and Product Development
Monitoring legal (Intellectual Property) claims, disputes, and defining action plans with our legal team
7+ years Brand Management experience, ideally with Tier 1 packaged goods organization or Private Label experience within a Mass Retailer

218

Brand Manager Resume Examples & Samples

University degree from a reputable university, BA/BS preferably in Business Administration & Marketing
Master degree will be an asset
At least 6 years of experience in Marketing and Communications
Minimum 3 years of related experience, preferably in entertainment or broadcast media industry
Be pro-active and motivated to grow with the job
Work effectively under pressure and on multiple projects
Ability to multi-task, prioritize tasks and coordinate different parties of the projects
Demonstrable passion for TV
Positive attitude that contributes to a positive working environment
Excellent collaborator and reinforces the build of trust in the organization
Excellent communicator
Confident, driven and results orientated with a positive outlook
Strong business acumen and focus
Able to see the big picture while keeping focus on details
Highly energetic with an ability to work hands-on
Clear focus on high quality and business profit
A great leader with an ability to establish good relations with all parties
Able to create a team with a positive attitude towards each other
People developer
Good presentation skills to impress senior and experienced audience

219

Brand Manager Resume Examples & Samples

In-depth understanding of the global WHO (strategic target/prime prospects), focusing on the brand building needs and insights to drive initiative design
In-depth understanding of consumer perception change and new business opportunities with focus on Asia markets
Input to Global Initiative Masterplan with cascading choices and spending priorities for Initiatives
Lead the identification of initiative(s) development, in support of global innovation strategy and initiative master plan and grounded in operational experience and understanding of changing consumer needs in Asia markets
Develop productive relationship with agencies as well as internal/external partners and fully leverage the contribution of each
Coach & train direct reports and/or develop multifunctional team capability
Apply critical thinking, strong problem-solving and expert brand building skills to drive growth. Be able to triangulate between data, brand goals and opportunities. Comfortable with pulling data and building a story
Have prior operational experience in Asia markets and proven understanding of the targeted WHO, incl. having led successful launches / market entries
Previous experience in Baby Care Hygiene Sector
Understand the mechanics of consumer perception change to be able to drive solutions that meet the evolving needs of the targeted consumer, with focus on Asia markets
Apply brand expertise to lead and develop best in class plans, approaches and delivery
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
Be approachable; motivated by team result. Skilled at bringing groups together for a common goal
Continuously learn and build marketing expertise
Proven knowledge of sales fundamentals, with a focus on Asia markets
Minimum 3 years of Brand Manager experience in relevant FMCG/B2C environment
Excellent command of English language
Experience in the Feminine Hygiene Sector is considered an asset

220

Brand Manager Resume Examples & Samples

Attend and contribute to relevant brand team meetings and business planning
Build and support the creation of innovative and effective campaigns to grow market share through HCP recommendation sector within the UK
Including medical approval of materials through Zinc (as appropriate)
To lead the generation of materials and messages to HCPs to grow market share through recommendation
Support with development, approval and distribution marketing materials and engagement tools
To manage and control allocated promotional budget for professional activity
Own, develop and monitor the professional media activity
Support the implementation of the national conference/symposium plan

221

Brand Manager Resume Examples & Samples

Strategic and tactical planning and implementation for the Brand
Maintaining high ethical standards
Ensuring compliance within all applicable laws, regulations and industry codes including the Roche code of conduct

222

Brand Manager Resume Examples & Samples

Defines Strategy (F17 – market insight, pricing, promotion, brand objectives)
Monitors performance and course corrects strategy
Localise Global Content with local agency
May creates content for local brands (if sufficiently capable, or will be handed off to ARM flexible expert resource)
Develops media brief
Develops Influencer/PR brief
Develops sampling brief
Develops customer/promotional brief
Develops 365 essentials brief
University degree in marketing / business
Strong leadership potential as demonstrated by involvement in school/university leadership roles outside of academic achievements is optional
Minimum 3-4 years Brand Management experience
Demonstrable experience in the execution of marketing programmes based on consumer insights - ATL & BTL activities
Agency management - Experience working with 3rd party agencies and other strategic partners
Effective Budget management
Effective team player - Proven ability in team-working. Able to demonstrate success in Cross functional Team Working

223

Brand Manager Resume Examples & Samples

Develop marketing plan and implementation for Beauty and CHC franchises in short term and long term, including NPI projects
Support Oral Care franchise with appointed projects
Lead cross functional team to plan and monitor marketing activity grid
Work with regional and local agencies to implement aligned strategy/ plan into the best execution
Plan and monitor Advertising & Promotion budget to ensure effectiveness
Execute necessary admin tasks and reports for brand marketing activities
At least 3-5 years in brand management marketing experiences with multinational FMCGs companies with at least 1-2 years at BM or senior ABM level
Experience in beauty care, health care product or personal care brand would be advantageous
Strong teamwork and high patience, with experience working in highly matrix organizations both in regional and localMarketing

224

Brand Manager Resume Examples & Samples

Work closely with cross functional teams to ensure the successful and timely delivery of key brand projects using the Quest stage-gate process. Build collaborative relationships and engage key stakeholders through integrity and trust
Assist in the development and deployment of growth plans for the PEDIGREE brand in line with the objectives and goals for MPA, utilizing consumer, shopper, category and customer data and insights
Assist with the development and deployment of integrated communications for the PEDIGREE brand
Utilize the S&OP+ process to provide clear communication and guidance to the broader business around risks and opportunities to our strategic ambition and business targets
Manage the PEDIGREE Advertising & Consumer Promotions (A&CP) budget, recommendations and expense forecasting
Acts as the advocate for the PEDIGREE brand with all internal and external stakeholders, such as Corporate Affairs, Customer Marketing team, Sales Associates and Customers
Develop mutual relationships with all internal and external stakeholders, such as the Customer Marketing team, Account teams and Agency partners
Take responsibility for own development, communications with Line Manager and individual performance achievements
Tertiary Qualification: Bachelor’s Degree (Marketing or Business)
Previous experience in a Brand Management or pet related Field Sales role
Highly effective communication skills, with the ability to develop strong peer relationships and adapt communication style to your audience
Demonstrated ability to role model the Mars Five Principles (check out our social media sites to learn more)
Mars Competencies: Action orientated, integrity & trust, personal learning, priority setting, peer relationships and drive for results

225

Brand Manager Resume Examples & Samples

Development and implementation of annual Marketing plans to ensure business objectives are achieved
Regional projects, including New Product Initiatives development
Regular analysis of business performance and competitive activities and proactively leading the action plans
Regular market analysis and consumer analysis to identify growth potential of the category and develop a list of actions to drive growth
Efficient collaboration with Regional Franchise Officer and Global Franchise Officer to drive initiatives and business growth
E-commerce, digital strategy and other initiatives to ensure leadership in those areas
Develop powerful claims and insights to drive business growth
Oversee all activities to ensure that it is in line with global brand strategy and corporate guidelines
Improve profitability through advise and suggestions on cost controls, pricing management and monitoring and justification of all marketing spend (Profits & Losses responsibility)
Champion innovation in products and processes in order to achieve competitive advantage
Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness
Budget responsibility for all marketing spend (shared with Marketing Manager)
Develop relationships with media, advertising, PR, audit and market research agencies
Actively participate as appropriate in wider business project teams
4+ years of overall marketing experience
Outstanding business leadership skills
Ability to operate in matrix environment and manage multiple stakeholders
Proven Very Strong Knowledge of the Marketing “tool-kit”, including successful experience in concepts / copy development
Proven Strong Thinking and Problem Solving skill
Proven Strong Initiative and Follow Through skill
Strong communication and persuasion skills
Good networker
Good command of Word, PowerPointProduct Management

226

Brand Manager Resume Examples & Samples

Lead HUGGIES® Natural Care wipes business
Provide leadership for commercial program development and execution in collaboration with internal marketing organization and external agency partners
Lead commercializing innovation from validated concept through in-market execution and develop robust pipeline to win vs. competition
Advance consumer insights and brand strategy
Collaborate and build plans to win with customers
Collaborate & coordinate with Canadian customer development team
Manage advertising and promotion budget and P&L
Participate in pricing and trade promotion strategy development
Analyze and understand state of business to provide future growth
BA, 2-5 Years Experience,

227

Brand Manager Resume Examples & Samples

Brand and trade strategy development
Brand portfolio management
Brand pricing and positioning
Motivating, coaching and developing people
Effective communication and presentation
Negotiation and influencing

228

Brand Manager Resume Examples & Samples

Proactively manage distinct brand position to drive long term growth
Manage the brand across a Business to Consumer (B2C) & Business to Business (B2B) landscape
Cascade brand fundamentals and target persona insights to internal & external partners
Collaborate cross-functionally to define, develop & implement brand/portfolio expansion strategies
Analyze and apply in depth consumer and market insights to formulate growth plans
Understand & guide innovation strategy and long-term pipeline vision
Lead development of Advertising & Promotion (A&P) investment plans to deliver maximum ROI
Lead development of marketing campaigns/programs with agency
Bachelor’s Degree in Marketing or Business Related Field with 3-5 years of experience in brand management
MBA degree in Marketing or Business Administration? a plus
Experience managing a portion of a brand portfolio, including the commercialization of new products
Adapatable to changing environment and direction of team and project
Highly collaborative across multi-functional teams and external business partners
Strong economic thinking skills/understanding of P&L fundamentals
Ability to translate consumer and market insights into actionable strategies

229

Brand Manager Resume Examples & Samples

Responsible for mainly Danone branded part of the Kids portfolio
Crafting the mid/ long-term strategy for the brand proactive mindset to grow the business and brand
Implementing annual strategy and action plan with perfection and on time; incl inno & reno & booster & comms
Monitoring the key brand KPIs (including financials and market performance), competitor activities and diagnostics and taking proactive measures
Ownership of brand P&L, taking actions accordingly
Bachelor degree from a reputable university
3-4 years of brand marketing experience in FMCG, preferably in Beverage and/or Snacks businesses
Perfect command of English

230

Brand Manager Resume Examples & Samples

Steering all research needed to assess the brand health
Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps
Pin Point areas of deficiencies/opportunities to maximize profit
Review marketing plans, manage marketing budget and closely monitor execution of all marketing activities
Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material
Secure that profitability of brand is not affected by any marketing or any other department’s business decisions
Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities in coordination with Trade Marketing
Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction
Responsible for Quarterly brand reviews, Brand plans and promotion proposals
Degree in marketing, business administration or any relevant discipline
Minimum 4-5 years of marketing or media experience
Fluent written and spoken English Language (French is a plus)
Good knowledge of market research fundamentals
Good command of numerical skills and knowledge of basic finance fundamentals
High negotiation and persuasion skills

231

Brand Manager Resume Examples & Samples

Analyze how our brand is positioned in the market and follow targeted consumer insights
Take brand ownership and provide the vision and mission for the brand and set the goals and strategies needed
Translate brand strategies into brand plans and brand position and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to "take action"

232

Brand Manager Resume Examples & Samples

Develop and execute company strategy for Nutritional Ambulances
Develop and execute Gastroenterology strategy for the cluster (Czech, Slovak Republics and Hungary) and lead its implementation to other countries
Locally execute Frailty and Wound Healing strategy for Czech Republic with close connection of other Cluster brand managers
Develop and execute shelf payment model / pharmacy – patient communication strategy for Czech Republic
Understand and drive care home programs and activities for Czech Republic
Responsible for the core sipping portfolio as Nutridrink, and manage it according to its life cycle and payment model
Work closely with other brand managers on international level
Work closely with medical representative team and the pharmacy sales force
Organize or present on HCP targeted congresses and events
Continuous best care sharing within cluster countries and the entire company

233

Brand Manager Resume Examples & Samples

Drive consumer insights into the product-development process, assisting the studio in delivering compelling user experiences throughout the user lifecycle, focusing on engagement, retention, and re-acquisition
Develop and own the customer engagement/retention plan for a multiplatform online multiplayer service
Lead content marketing efforts for the Valkyrie brand; manage external agencies and work closely with internal project management teams to tell the stories of/for the Valkyrie
Refine and evolve the product positioning, messaging framework and “brand bible” to guide marketing and communications for a cross-disciplinary Customer Team
Represent the voice of the customer internally to ensure we are delivering the right product to the right customers at the right time
Help develop the CCP Newcastle product pipeline from a customer-centric perspective
Bachelor’s degree in Marketing, Business, Communications, or related experience required
Minimum 3 years of experience in Brand Marketing
3+ years of experience marketing a digital IP, including experience with a variety of video game industry business models and virtual economies
Other consumer entertainment marketing and/or publishing experience preferred

234

Brand Manager Resume Examples & Samples

Collaborate on ideation and execution of integrated online and offline brand campaigns and activations leveraging sponsorships, partnerships, content experiences and collaborations
Work collaboratively across all business units including Corporate and Growth Marketing, Product, Customer Journey and BI to ensure planning, execution and measurement is flawlessly integrated
Execute integrated marketing campaigns including development and execution across broadcast, digital, social, search, promotions, retail/channels that drive business results and drive target audience conversation
Implement best practices into top and mid-funnel initiatives to drive awareness, education and consideration
Manage positioning, messaging and integrity across activities to ensure alignment with brand goals
Work with internal teams and drive external creative and media teams/agencies. Have the ability to evaluate creative work against Fiverr’s brand strategy to ensure creative and campaigns achieve desired objectives
Have ability to review a media plan and optimize the marketing mix across multiple formats
Stay abreast of new industry trends and emerging channels and strategies, identify and manage innovation opportunities and bring fresh, creative thinking to execution
Analyze brand landscapes, consumers and trends, and derive innovative approaches and plans
Use insight to refine targeting strategy and segmentation approaches for campaigns
Work with analysts to build robust reporting to track spend, performance, impact, pacing and optimization opportunities
Constantly work to streamline team working processes and with agency partners to optimize execution efficiency

235

Brand Manager Resume Examples & Samples

Relevant tertiary qualifications
5+ years demonstrated experience in marketing including creative and media processes
Management experience
Experience in online and database marketing
Understanding of search marketing
Thorough understanding of the advertising process
Experience across communications platforms
Proven ability to work on multiple projects in a fast paced environment
The ability to effectively and productively manage internal and external stakeholder relationships
An understanding of the competitive landscape of events

236

Brand Manager Resume Examples & Samples

Proven experience within commercial functions, ideally Marketing, Sales or Trade Marketing
Proven ability to demonstrate use of persuasion/influencing tactics to achieve business objectives
Commercial awareness/business acumen of the Vision Care market and or Pharmaceutical industry; knowledge and understanding of products, services and marketplace
Proven Brand Management, Key Account Management and Project Management experience
Experience of cross-functional working within a matrix environment
Proven project management skills which demonstrate flexibility/an ability to adjust to changing customers’ needs
Optometrists interested in marketing careers will be considered

237

Brand Manager Resume Examples & Samples

Experience in brand strategy development
Experience evaluating creative/content
Experience commercializing new product innovations
Exposure to a Marketing Communications development process, from development to execution (i.e. DNA)

238

Brand Manager Resume Examples & Samples

Develop and deliver strategic innovation roadmap for the AP region for Chocolate Tablets space. Identify breakout, breakthrough & key line extension innovation opportunities for driving growth on CDM including Silk, Bubbly, Marvellous Creations and Flavourism initiatives
Lead multiple region wide scaled, major product innovation projects in the category, which are either new category / segment entry or major NPD in existing segments
MLA courses (insert the names)

239

Brand Manager Resume Examples & Samples

Sees opportunity where others see nothing
Has a contagious passion and enthusiasm
Understands the potential of social/digital media
Is willing to speak up for and be the voice of the consumer

240

Brand Manager Resume Examples & Samples

Development and implementation of a comprehensive marketing plan and programs to meet/exceed annual objectives which includes current and future traits and service innovations
Utilize market intelligence and market research to assess trends in the marketplace and integrate into the marketing planning process
Development, implementation and measurement of brand messaging and tactics on a national, regional and customer basis that support and drive the brand position
Develop and oversee allocation of business resources establishing clear measurement and analyze results with key leadership and sales
Set clear direction with key stakeholders that will optimize investments of programs, tactics, promotions and other marketing resources
Develop and maintain complete knowledge of the industry, track competitors and the impacts it represents to our business and customers
Bachelor's degree in business management, marketing, or a related field, MBA preferred
A minimum of 5 years of classical marketing and brand management experience
Solid understanding and ability to use the marketing mix
Demonstrated ability to develop and execute promotional programs that increase brand equity
Demonstrated creative and conceptual thinking capabilities
Ability to lead key stakeholders (management, peers, field sales, etc.) through challenges and opportunities
Strong strategic, analytical, and negotiation skills
Must be able to develop, foster and utilize broad base of networks at all levels of the organization to achieve objectives
Ability to lead and influence activities of cross-functional teams without direct reporting relationships
Must have demonstrated ability to work in a team environment
Excellent oral, written and presentation skills in both English and Vietnamese
Results orientation with demonstrated ability to manage multiple projects/priorities simultaneously

241

Brand Manager Resume Examples & Samples

Plays a leading role in solidifying the marketplace position and marketing plans of the Scott® Towels brand
Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies. Manages P&L to stay on track in delivering quarterly and annual financial commitments
Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing plan initiatives and return on investment analysis for marketing programs
Participates in customer business planning process and collaborates with Go-To-Market team and Channel Development team to ensure delivery of net sales and market share objectives
Provides daily work direction to Associate Brand Managers and leads their skill development through regular coaching

242

Brand Manager Resume Examples & Samples

Brand coordination and brand visual identity
Branding agency or internal client-side branding experience preferred; not essential
Strong written, verbal and presentation skills
Detail oriented, self-motivated team player
Experience with MS Office; Word, PowerPoint, Excel. Knowledge of MS Project or similar project management software helpful

243

Brand Manager Resume Examples & Samples

Make connections across brand strategies, customer/market understanding, and internal/external capabilities
Generate consumer and customer insights, identify unmet needs, and stay current on market trends
Provide business perspective on new opportunities
Serve as commercial lead on US-specific opportunities
Act as US commercial lead on early stage global innovation programs
Be the key point of contact representing US Brand Marketing for innovation programs
Passion for customer insights and different types of innovation (product, service, business model, process, etc)
3-6 years of progressive product marketing, brand management, and innovation experience in either health care marketing and/or consumer packaged goods with strong understanding of marketing fundamentals
Demonstrated ability to lead cross-functional teams from idea through launch; successfully delivering milestones and timelines
Comfortable working with R&D and aptitude to translate science into consumer benefits Strategic thinker who can think broadly to push the boundaries of a current business, and drive organizational alignment on how to bring it to the next level, while also demonstrating ability to prioritize and focus on the most impactful opportunities
Strong analytical and financial modeling and forecasting skills Strong oral and written communication skills, with proven ability to interact directly with leadership to drive strategy and investment decisions
BA/BS Degree in marketing. MBA strongly preferred
Experience in the diabetes market a plus
Willingness to travel domestically 10+% of time

244

Brand Manager Resume Examples & Samples

Act as brand champion to create focus and enthusiasm internally and with external customers and agencies
Lead the creation of the brand plan, identifying growth opportunities and developing strategic imperatives to get the right drug to the right patient at the right time
Execute brand strategy, marketing mix and operational plans to achieve financial objectives
Identify market insights from customer interactions, market research, competitive intelligence and understanding of disease areas
Lead customer initiatives ensuring they are aligned and strengthen relationships with key external stakeholders
Listen to and support the customer-facing organisations to develop value added promotional concepts, game changing projects, added value tools and training to gain access to the HCPs
Lead development and delivery of promotional campaign materials from insights to re-view, production and implementation
Lead development of the key branding elements of positioning, vision, brand personality, value propositions and messaging
Manage effective agency partnerships, ensuring alignment between agencies
Monitor product performance, investments and the external environment using appropriate tools and taking corrective action if required to meet business objectives
Manage brand allocated budgets. Manage ROI assessments of tactical programs monitoring and adjust ongoing project investments when required
Develop sales forecasts with key assumptions
Provide leadership to project teams
Lead and inspire cross-functional extended brand team members building alignment and commitment to the IPS and providing coaching and development as required
Ethics and Compliance: Work within Ethics and Compliance policies and according to applicable laws and regulations, and ensure those around him/her do the same. Work to ensure a diverse and inclusive environment, free from all forms of discrimination and harassment

245

Brand Manager Resume Examples & Samples

Brand management experience within an FMCG environment is essential
Experience in managing commercial brand performance and understanding brand P&L is essential
Experience in creating and applying consumer, shopper and category insights into brand strategy and actionable plans is essential
A demonstrable track record in cross-functional project management and delivery is essential
Experience and evidence of leading NPD launches from concept, to commercialisation and launch is essential
Experience of using both Nielson and Kantar data is desirable
With a strong understanding of the consumer, you’ll live and breathe the market, demonstrated by a track record of finding and unlocking opportunities within a brand

246

Brand Manager Resume Examples & Samples

Ability to analyze research data and make decisions designed to generate incremental sales and profits
Knowledge of wide variety of specific promotion vehicles and vendors which may be usable in certain situations
Demonstrated leadership and organization skills required
Inspire trust of all stakeholders (direct reports, peers, cross-functional teams, etc.)
BS/BA (Business, Social Sciences - Psychology, Sociology, Economics); MBA preferred
4+ years of experience required

247

Brand Manager Resume Examples & Samples

Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
Analyze the potential of new products, making recommendations based on sales and profit analysis
Drive and manage all aspects of innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate
Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
Develop media strategy recommendations throughout the year and seek ongoing optimization opportunities
Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
Brand interface with global regions
Bachelor's Degree required, MBA ideal
3-5 years experience required
Innovation leadership experience - ability to apply critical/creative thinking to get things done
Learning and strategic agility – demonstrate a proven record of learning from successes and failures and the ability to create and execute a vision
Thrive in a dynamic, lean, and structured environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, and influence
Demonstrate bias for action with high energy and commitment level
Experience in understanding, assessing, creating and delivering digital (especially social media) that lead to great work and results
Proven record of drive and initiative with great interpersonal and communication skills
Analytical / quantitative acumen
Clear demonstration of external orientation, team leadership, team commitment, influencing others
Self-starter who takes initiative and speaks their mind
5 years relevant work experience in marketing or brand management. Global brand development a plus
Experience in cosmetics, beauty, or personal care categories a plus

248

Brand Manager Resume Examples & Samples

Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose, implement and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Locally adapt international communication material (imagery, TV, digital, point of sale)
Mobilise and work with other departments (sales, demand planning, category, etc. ) and partner agencies to build broader business strategy & meet deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategy, etc.)
Manage a significant budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Develop digital knowledge and sophistication

249

Brand Manager Resume Examples & Samples

Activation of the consumer and brand activities for the category
Managing relationships with media agencies as well as key internal stakeholders
Strategic input into the regional plan, championing the NZ consumer and customers
Development of brand initiatives for local brands

250

Brand Manager Resume Examples & Samples

Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country. You will team up with the regional marketing team to streamline the strategy
Responsible for pricing, following regional guidelines, and quotas in conjunction with sales
Manage media agency for the execution of brand marketing activities across all different media channels
Team up with the Regional & Local Digital Marketing team, to combine your market knowledge with their online expertise for optimal presence of your brands on the web
Continuously track and evaluate the performance of your brands, both at sell in and sell out level
Amplify and Execute Brand plans to gain category share in a profitable way, maximize opportunities and to improve our competitive position
Maintain constant communication with BU Lead, Sr. Brand Manager and Regional Marketing team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country

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Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

Brand Manager Resume Examples & Samples

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