Senior Manager Brand Resume Samples

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NS
N Swaniawski
Norris
Swaniawski
3389 Jerod Ferry
Houston
TX
+1 (555) 655 4025
3389 Jerod Ferry
Houston
TX
Phone
p +1 (555) 655 4025
Experience Experience
New York, NY
Senior Manager Brand Campaign
New York, NY
Hettinger and Sons
New York, NY
Senior Manager Brand Campaign
  • Manage & Compile excellent documentation of all administrative paperwork prior and after Sponsorship, Merchandising & Branding Activities
  • Manage & compile excellent documentation of all administrative paperwork
  • Monitor and review vendor performance, ensure alignment with market value for services rendered
  • Monitor sponsor/vendor performance; ensure alignment with market value for services render
  • Identify which media platforms would best advertise Manulife Brand; work closely with advertising agencies or media planning and buying agencies
  • Project Management of Product Campaign across distribution channels
  • Manage sponsor/vendor budget & contracts
Philadelphia, PA
Senior Manager, Brand Engagement
Philadelphia, PA
Huel, Keebler and Moore
Philadelphia, PA
Senior Manager, Brand Engagement
  • Provide content expertise and development for brand product courses, workshops, presentations and corporate events
  • Develop and maintain network-facing support materials on brand tools and systems to be leverage by the Operations team
  • Manage Award Program including marketing and delivery of awards
  • Manage design, delivery, evaluation and enhancements of brand tools, products and initiatives
  • Support Sales, Internal Help Desk and Operations Team Members with live and online training and demos for prospects, transitioning brokers and existing brokgerages
  • Manage Awards Program including enhancements, process, vendor relations, budgets, ordering, marketing, communications and event integration
  • Manage the New Agent Welcome Folder
present
San Francisco, CA
Senior Manager, Brand Management / Protection
San Francisco, CA
Olson-Tremblay
present
San Francisco, CA
Senior Manager, Brand Management / Protection
present
  • Work closely communicate with the account management team and client support team to ensure a coordinated and effective sales effort
  • Research accounts and develop, communicate and execute an aggressive regional sales plan
  • Sell and increase the revenue of Brand Management and Brand Protection products and services by supporting account managers and high touch sales activities
  • Involved in budgeting activities, development of 3rd party partnerships, etc
  • Responsible for developing talent within the team
  • Partner with sales / marketing to develop marketing strategy and product launch activities
  • May support commercial facing teams in client engagement and retention activities
Education Education
Bachelor’s Degree in Science
Bachelor’s Degree in Science
Colorado State University
Bachelor’s Degree in Science
Skills Skills
  • Strong relationship management, planning, negotiation, communication and analytical skills
  • Experience concepting and executing national, integrated consumer promotions supported with above the line and below the line media. Proven success negotiating and selling cross-promotional partnerships
  • Excellent communication and organization skills with a customer/client service orientated approach. Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships
  • Strategic and analytic thinker with the ability to fully understand the range of PlayStation products, strategically evaluate outside brand products and identify marketing synergies. Well versed in promotion strategies and tactics
  • Comprehensive understanding of consumer interaction with technology, and new media distribution systems. Ability to fully understand the range of PlayStation products and services, strategically analyze brand product positions, and identify a marketing synergy
  • Proficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications. Experience in Photoshop/Illustrator
  • Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly
  • Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing /media partnerships
  • Solution-orientated approach to problem solving; ability to pivot conversations and recommend creative solutions
  • 6-8 years of work experience in a marketing capacity
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15 Senior Manager Brand resume templates

1

Eu Senior Manager, Brand Partnerships Resume Examples & Samples

  • Significantly increase revenue from the display asset base across POPSUGAR and SHOPSTYLE EU properties by driving new advertiser acquisition and expanding current advertiser activities
  • Foster relationships with display budget holders at key retail partners, media agencies and third party advertisers
  • Develop pitches and any supporting materials through proactive communication of new or improved product offerings, customer targeting and in response to RFPs
  • Communicate all aspects of campaign components to relevant stakeholders and act as the day-to-day point of contact
  • Work with EU Digital Designer to develop creative that meets partner needs and aligns to POPSUGAR and ShopStyle brand guidelines
  • Plan and execute campaigns using DFP, SalesForce and Operative
  • Work with New York Ad Operations team to traffic campaigns, and be responsible for hiring an EU-based trafficker within 3mos of joining
  • Analyse and track data for campaign effectiveness, communicate deliverables/progress to advertiser and provide optimisation recommendations
  • Work with the New York and San Francisco Ad Sales and Operations teams to improve product offering, campaign delivery and sales technique
  • Manage our programmatic marketplace with multiple partners, including AdX and OpenX, to set floor prices and black/white lists, monitor performance and maximise through-put
  • 4-5 years sales experience selling online advertising including display, preferably at an advertising agency or digital media company/publisher
  • Proven track record in achieving sales targets and managing opportunities from prospect to signing and from planning to execution
  • Experience creating complex, targeted and customized advertising proposals for large clients
  • Strong relationships with leading advertising agencies and brands
  • Passion for the POPSUGAR network sites and its demographic
  • Detail-oriented and highly organized with proven communication skills (both written and verbal)
  • A self-motivator able to work independently and flexibly in a remote office and to multi-task in a fast-paced environment
  • Able to work with international teams across Europe and the US to deliver responsibilities
  • Proficiency in Microsoft Office and media operational platforms
2

Senior Manager, Brand & Channel Discovery Resume Examples & Samples

  • Provide research expertise to the Brand & Activation teams
  • Collaborate with rest of team on WHERE initiatives
  • Analyze and apply data from various research software systems
  • Present researching findings in client meetings
  • Evaluate media vendors and research providers
  • Discuss the general media landscape and marketplace with Brand teams
  • Communicate digital expertise to Horizon stakeholders
  • Create and maintain dynamic presentations about trends in the media landscape
  • Train and manage junior level staff
  • Apply research insights to specific brands
  • Write papers about media trends
3

Senior Manager Brand Fp&a-bu Originals & Neo Resume Examples & Samples

  • Lead medium to large sized projects, implement findings and ensure sustainability of achievements
  • Create new and improved working methods that significantly contribute to the overall department or Business Unit success
  • Facilitate Integrated Business Planning (IBP) for the respective category, providing analysis and ensuring input and alignment
  • Lead seasonal range planning process with detailed analysis as required to optimize brand and financial impact
  • Analyze BU financials on a regular basis, highlighting risks, opportunities, and focus needs, and deriving recommended action steps
  • Consult the respective BU with ad hoc analysis and scenario planning
  • Significantly contribute to the further development of horizontal brand topics such as range planning, category P&L’s, MWB management, and SBP
  • Develop and implement communication packages to present derived results, recommendations, and solutions
  • Responsible for BU Running / Outdoor
  • Ability to think and act strategically, developing creative and innovative solutions within an entrepreneurial environment
  • Excellent communication skills: written, oral, and presentation
  • Ability to influence through strong relationships across functions and throughout the business
  • Ability and attitude to persuade and challenge team members and business partners
  • Excellent analytical skills, managing large data quantities from multiple sources
  • University degree in business administration or finance, MBA preferred
  • 5-8 years professional experience in a related field
  • Experience in Marketing or brand-driven environment preferred
4

Senior Manager Brand Experience Resume Examples & Samples

  • Develop creative seed ideas for experiences based on marketing strategy, messaging and program objectives and be an active force in brainstorming strategy, innovative ideas for potential partnerships, and various experiential initiatives
  • Function as a thought leader that generates useful, usable ideas across all existing and emerging experiential platforms including: product launches, press events, social campaigns, PR stunts, online videos, and a wide variety of brand touch-points
  • Write conceptual content and drives presentation development for projects assigned by Vice President – Special Events
  • Collaborate with creative, content and production teams to deliver the highest quality experiences
  • Research and evaluate the consumer marketing space to build concept plans and leverage experiential opportunities
  • Lead project integration amongst the various marketing, advertising and PR departments to ensure strategic, as well as consistent brand alignment globally
  • Evaluate competitive landscape to monitor strengths, weaknesses, and opportunities
  • Foster and maintain strong relationships interdepartmentally to ensure smooth execution of each event component
  • Continually keeps their finger on the pulse of what’s happening (both in New York City and nationally), including new venues, potential event collaborations of relevance, and potential entertainment, and presents these opportunities in a weekly team status meeting
  • Translates global marketing and branding goals into local marketing and PR strategies to promote the brand
  • College degree and 7+ years of experience in Luxury and/or lifestyle marketing and branding experience, ideally with a mix of agency and corporate in-house experience. Categories considered: fashion, hospitality, consumer tech, retail, beauty, design, etc
  • Possess deep understanding and knowledge of brand and full range of all products to convey Calvin Klein heritage and values
  • Agile in maneuvering across a large and complex organization with the entrepreneurial spirit and mindset to make things happen
  • Able to think at a high strategic level, anticipating future customer needs and wants
  • Able to adapt to the team culture and is passionate about becoming part of it
  • Strong knowledge of modern tools and technology that supports the function
  • Must be able to conceptualize projects from beginning to end with an ability to adhere to timelines and meet scheduled deadlines
  • Ability to project an approachable and professional image in personal appearance, manner, and demeanor
  • Strong knowledge of social media platforms such as Facebook, Twitter, Pinterest and other popular or emerging sites and how to leverage them to support the marketing and branding functions
  • Must have industry related experience in Fashion or Events
  • Must have strong brand appropriate aesthetic and excellent organizational, interpersonal and communication skills
  • Excellent computer skills including proficiency in Word, Excel, PowerPoint; Fashion GPS preferred, but not required
  • Excellent writing, research and analytical skills
  • Excellent time management skills, ability to multi-task and be proactive
  • Motivated, self-starter with an entrepreneurial spirit and a willingness to learn
  • Must be resourceful
5

Senior Manager Brand Communciations Resume Examples & Samples

  • Strategy & Planning - Lead strategic communications planning around Hype focused Originals products in close collaboration with the SD Brand Communication and the BU Director
  • Budget Management – Own the Hype budget process and deployment, including allocation to key brand & product stories, splits between production, creative and implementation while ensuring all aspects are within planned budget
  • Global / Local Alignment - Act as brand lead with global Hype team to localize stories for the US consumer and align calendars & activation focus to ensure maximum impact and minimum overlap
  • Calendar- Develop and own seasonal Hype calendar to inform the larger omni-channel plans
  • Toolkit Creation & Activation - Lead in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution. In close collaboration with the Events manager, create Brand activation moments that deliver a unique consumer experience bringing the Hype story to life
  • Agency Management- Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution
  • Relationship & Collaboration - Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
  • Expert knowledge of the style / fashion / streetwear / lifestyle event marketing industry, trends, and strategies
  • Intimate knowledge of the latest trends, likes / dislikes, influencers and key retailers relevant in target consumer’s daily lives
  • Experience in writing detailed & informative briefs and managing feedback loops through to approval & execution
  • Proficiency in MS Office applications (Outlook, Excel, PowerPoint, Word)
  • Ability to make effective and persuasive speeches and presentations that inform and inspire
  • Strong communicator that is clear, concise and tailored to various audiences both written and oral
  • Ability to work independently under little guidance on several projects simultaneously
  • Ability to cope with change, make decision and act comfortably with uncertainty
  • Experience in managing teams – within both direct and informal matrix environment
  • Proven track record in leading strategic leadership in the lifestyle / streetwear / fashion scene
  • 5 years+ experience managing communications in a leading sports/and or fashion brand environment
  • Degree educated preferably in a Marketing discipline
6

Senior Manager Brand Fp&a-western Europe Resume Examples & Samples

  • Manage long-term Marketing Planning and seasonal planning process (Net Sales, Margin, Volume, using IBP)
  • Steer the seasonal planning process for Western Europe
  • Analyze, design and execute pricing strategies to maximize profitability and optimal product mix
  • Set up standard margin forecast including simulation of orderbook margin
  • Forecast & manage CoS variances
  • Develop business analysis & business plan thinking for the MSD Organisation
  • Analyze proposed business opportunities, projects and other pending decisions for Brand and Marketing activation to determine impact on company’s financial results and to identify ways to improve the economics for the company; prepare post mortems on outcomes
  • Ability to coach, guide, manage and develop the multinational team
  • Comprehensive understanding of brand structure and processes
  • Strong result orientation
  • Advanced MS-Office knowledge, advanced SAP (CO, BI) knowledge
  • Geographical mobility: travel within Western Europe on an ad hoc basis
  • University degree in business administration with a focus on Finance/Controlling
  • Functional: 5-7 years’ professional experience
  • Broad and deep knowledge of marketing- or brand-driven environment
  • Leadership: 1-2 years’ leadership of experts
  • Exposure: analytical skills, figures
7

Senior Manager Brand Resume Examples & Samples

  • Develop, Align and Lead growth strategy initiatives
  • Lead strategic plan and AOP for Brand
  • Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
  • Innovation opportunity identification & core competency identification/opportunity assessment
  • Deliver financial plan for Brand/lines of business, including
  • Identify financial and performance gaps and recommend actions to address
  • Review/Approve volume forecast
  • Recommend pricing strategy
  • Understand/evaluate/critique Marketing & Trade plans
  • Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
  • Coaching and developing of ABM’s and cross functional partners to retain & develop talent
  • Culture promoter of CAG both internally and externally
  • 5 or more years of progressive experience in brand, cross-functional and strategy roles, preferably at a food company
  • Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry
  • Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively
  • Has contributed to and/or lead significant acquisition evaluation activities
  • Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes
  • Has successfully worked in matrixed environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals
  • Has thrived in environments that have a minimum of process structure and managing through ambiguity
  • Req ID: 67801
8

Senior Manager Brand Partnerships Resume Examples & Samples

  • Office Partner Management for all commercial contacts within the industry
  • Contributing to the development, evolution and evangelism of the overall Office Brand Partnership strategy & our ability to co-author stories with partners
  • Development and execution of integrated co-marketing programs and driving channel marketing amplification plans with new and existing partners (eg. WeWork, ESPN, Livenation, TOMS, Moleskine, Spotify, theSkimm)
  • Evaluating and negotiating partnerships & deal terms/rights for the development of co-marketing partnerships
  • Drive measurement efforts and produce monthly and quarterly reports for senior management
  • Virtual Team Management
  • Lead the development of co-marketing narratives & great storytelling that permeates through integrated channel & campaign efforts
  • Partner with virtual teams across marketing, product, business development, corporate marketing to drive co-owned initiative success across Microsoft
9

Senior Manager Brand Analytics & Insights Resume Examples & Samples

  • Optimize multi-channel media mix, creative assets, and digital ad placement using robust analytics, including media mix modeling
  • Evaluate overall campaign performance and creatively quantify business impacts
  • Create visualizations of key insights to drive action, such as improving creative assets, media placements, media mix, and high level brand-building strategy
  • Minimum of 5 years of business experience in business/product analysis, other analytics, marketing, and/or consulting
  • Degree in economics, statistics, marketing, computer science or similar business discipline
  • Media and advertising analytics experience at a major corporate brand
  • Strong background in SAS, R, or other programming languages and Tableau
  • Familiarity with primary and secondary research techniques a plus
  • Consulting: Ability to converse with co-workers across centers of excellence with whom no-direct reporting relationships exist
10

Senior Manager, Brand Analytics Resume Examples & Samples

  • A minimum of eight (8) years of work experience in an analytics function including advanced statistics
  • A minimum two (2) years of experience in a supervisory role
  • Expert user of Tableau, PowerPoint and Excel
  • Significant experience with SQL Server including writing queries, conducting data wrangling, and performing data manipulation
  • Tableau certification
  • Ability to travel up to 20% of the time
  • MA/MS Master’s Degree in Data Science, Statistics, Business, Economics, or Finance
  • Hospitality specific analytics experience
  • Experience using Alteryx
  • Experience using MicroStrategy
  • Experience with SAS
  • SQL Server Certification
11

Senior Manager, Brand Analytics Resume Examples & Samples

  • A miminum of five (5) years of work experience
  • A minimum of four (4) years of work experience in an analytics function including advanced statistics
  • A minimum two (2) years of experience in a leadership role
  • Eight (8) years of work experience in an analytics function including advanced statistics
  • Tableau Certification
12

Senior Manager, Brand PR Resume Examples & Samples

  • Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism
  • Eight years minimum in public relations
  • Consumer public relations experience/ corporate travel industry experience
  • Experience in public relations agency is a plus
  • Solid strategic planning and budget setting abilities
  • Travel, hospitality, consumer goods industry or luxury goods background in public relations
  • Solid understanding of the print, electronic, broadcast and social arenas
  • Proficiency with Excel, PowerPoint and Word computer programs
  • Extensive knowledge of global and China social media platforms
  • Excellent English writing skills and oral proficiency
  • Good spoken and written language in Mandarin would be a plus
  • Solid understanding of the hotel business and/or travel industry
  • Organizational Capability- Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
  • Talent Management- Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
13

Senior Manager, Brand Management / Protection Resume Examples & Samples

  • Ownership of strategy, design, business requirements, feature and functionality tradeoffs and release schedule for a set of propositions, products or services within Brand Management/Brand Protection segment
  • Partner with sales / marketing to develop marketing strategy and product launch activities
  • Direct and influence cross-functional teams in order to ensure dependencies for proposition, product or service delivery are met
  • Responsible for gathering and prioritizing client feedback and understanding client needs in order to drive innovation and increase client adoption and retention
  • Responsible for developing comprehensive product definitions, concept proposals and business cases which result in marketable products and services
  • Involved in budgeting activities, development of 3rd party partnerships, etc
  • May support commercial facing teams in client engagement and retention activities
  • Responsible for developing talent within the team
  • Responsible for reviewing current products to ensure that quality and currency are being maintained
  • Participate in revenue planning and pricing decisions for new products
  • Sell and increase the revenue of Brand Management and Brand Protection products and services by supporting account managers and high touch sales activities
  • Meet and exceed annual revenue targets and activity goals
  • Up-sell existing customers and to increase total territory revenue
  • Research accounts and develop, communicate and execute an aggressive regional sales plan
  • Maximize sales opportunity by creating and executing sales promotion plan for the total market growth
  • Consistently update and maintain the sales database with accuracy
  • Work closely communicate with the account management team and client support team to ensure a coordinated and effective sales effort
  • Ability to build and deliver annual sales and revenue for the assigned territory
  • Ability to build and execute sales strategy in order to grow business for mid-to-long term in addition to achieving the annual sales and revenue target
  • Proven record of major sales and new business development to the corporation in B2B or B2C business segment
  • Strong consultative sales ability with thorough knowledge of sales process and training with a well known, sophisticated sales training program (e.g., Miller-Heiman)
  • Strong skills and demonstrated experience with presentations and negotiations
  • Collaborative skills to cross-sell with colleagues in a team environment
  • Flawless, sophisticated business English and Japanese language skills
  • Demonstrated experience with and knowledge of Trademark area is an advantage
  • Familiarity with anti-counterfeit problems for Japan Corporate is an advantage
14

Senior Manager, Brand Partnerships Resume Examples & Samples

  • 4-year degree from an accredited university in Business Administration, Marketing, or related major
  • 6+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
  • Experience in the lifestyle hospitality or retail industry, particularly related to marketing or developing partnerships
  • Experience in corporate marketing, partnerships, or agency side focused on partnerships or promotions
  • Brand and/or Marketing experience providing working knowledge of five or more of the following areas: brand management, strategic alliances, direct sales, interactive/online services, advertising, promotions, hotel operations, loyalty marketing, and direct marketing
  • Ensures the work is organized so it can be effectively completed
  • Brings together the appropriate mix of associate knowledge and skills to complete work
  • Coaches others on scope of technical decision‐making authority
  • Models and coaches others on staying calm and focused during stressful situations
  • Communicates to others why change is happening and how it impacts their work
  • Models flexibility when managing multiple demands and changing priorities
  • Determines how change impacts stakeholders and communicates concerns to leadership
15

Manager / Senior Manager, Brand Management Resume Examples & Samples

  • University degree required. Master’s degree in related field preferred but not essential
  • Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required
  • Lodging industry experience is strongly preferred
  • Prior brand management experience is strongly preferred
  • Experience partnering with global brand management and marketing teams is strongly preferred
16

Senior Manager, Brand & Messaging Resume Examples & Samples

  • Drive the creation of a global brand look and feel
  • Drive the creation of a corporate narrative and sub-product/solutions level messaging that are interconnected and support the enterprise segment marketing and sales goals
  • Keep messages and visual brand continually evolving to meet the needs of the global marketing team
  • Ensure consistency in the corporate narrative and brand look and feel through brand governance
  • Train global marketing teams and our broad array of preferred vendors on our visual brand and company messaging
  • Oversee the writing function for Corporate Marketing/Creative Services to ensure quality, adherence to style and tone, message consistency
  • Manage the editorial style guide
17

Senior Manager, Brand Experiences Resume Examples & Samples

  • Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry
  • Regular participation and contributions to account team meetings
  • Overall supervision and responsibility for their set of accounts
  • Understand audience research and tracking techniques and methodologies; use them to plan and evaluate client events
  • Must have at least 4-6 years of relevant experience within the event marketing field and a bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising
  • Is responsible for overseeing multiple experiential programs; maintaining a high quality of account service and overall program execution
  • Must possess superior communication skills, be able to multi-task efficiently and be detail oriented
  • Have an overall understanding of the public relations field and a passion for the event marketing industry
18

Senior Manager, Brand & Advertising Resume Examples & Samples

  • 6-8 years in an advertising role either at andagency or as a client
  • A dynamic marketer that can switch from focused,tactical project management to future-thinking strategic decisions with ease
  • Strong creative sensibilities and ability to provide clear creative feedback
  • Highly experienced advertising professional with creative expertise across channels – including TV/Video, Online Display, Social, and Print
  • Track record of successful integrated advertising campaigns and influential, culturally relevant communications
  • Agency management expertise
  • Worked in changing, high growth environments comfortable with ambiguity and working in matrixed organizations
  • Communication and diplomacy skill necessary to guide, influence and convince others
  • Strong written, oral communication and presentation skills
  • Ability to efficiently plan and manage numerous projects and tasks simultaneously
  • Management experience of both internal employees and external partners
19

Senior Manager, Brand Resume Examples & Samples

  • Emphasis on food presentation, quality, execution, menu design & implementation
  • Focus on customer service excellence
  • Demonstrated experience providing strong leadership, including supervision, direction and training, to a diverse team of employee
  • Focus on food and physical safety and sanitation
  • Experience managing food and labor cost controls to meet targets
  • Culinary Degree or five years as an Executive or Area Chef a plus
20

Senior Manager, Brand Analytics Resume Examples & Samples

  • Leads business analysis including Performance Management Routines, as well as ad-hoc marketplace questions for the Brand Teams (40%)
  • Collaborates with Brand leads on marketplace performance and opportunities
  • Manages cross-portfolio partners
  • Leverages K&I intelligence platforms to support the marketplace, consumer, shopper, and market trends and insights
  • Coordinates routine and custom analyses from across the K&I team to provide insightful marketing performance reviews for Brand teams
  • Marketplace Landscape assessments for growth opportunities. (40%)
  • Deliver opportunity sizing for new ventures and understanding of the market landscape
  • Leads Consumer-based opportunity segmentation and analysis for portfolio growth. (10%)
  • Deliver results for Brand-led Strategic questions around Opportunity Sizing and “Ability to Win”
  • Manage supplier (Nielsen) relationships and deliveries with the Brand teams. (10%)
  • Knowledge of marketplace dynamics and competitive strategies and operational realities. Must have a broad understanding of the non-alcoholic beverage business environment, competition, and the evolving customer landscape
  • Deep understanding of how value is created for all stakeholders, as well as the underlying drivers/inhibitors of value creation. In addition, should have a solid strategic understanding of how to optimize system resources and focus across the marketing mix, to build a sustainable competitive advantage and drive long-term value creation
  • Superior quantitative and qualitative problem-solving ability, including developing innovative analytic methodologies. Ability to synthesize and incorporate complex data from multiple sources into comprehensive knowledge and actionable insights and business recommendations
  • Extensive knowledge of, and experience using key U.S. market intelligence sources, including Nielsen NITRO, Nielsen Homescan Panel, Nielsen Retail Execution Audit, Coca-Cola North America (CCNA) proprietary surveys (Bev360, CBL, & iShop), 84.51 shopper card and Matrix volume databases
  • Knowledge and experience in the U.S. CPG environment, including marketplace operations (e.g., customer, distributor)
  • Ability to manage many clients and requests in a support role
  • Proficiency with designing, executing and analyzing consumer and marketplace research/secondary data
  • Ability to provide direction to vendors and partners as needed
  • 5 or more years of relevant experience in a Business Analysis, Strategic Planning or related Analytical Management role required
21

Senior Manager Brand Protection Resume Examples & Samples

  • Coach and support leaders on all levels in regards to brand standards, regulatory rules/regulations and operating procedures. Takes appropriate steps to ensure immediate resolution
  • Respond and follow-up to hotline calls/complaints (products, equipment, regulatory & OSHA requirements) and requests from the field
  • Follow-up and gather information/data on calls from Operations, Steritech, health departments & work as a liaison, to ensure company Food Safety/HACCP standards are met in all restaurants
  • Attain information/facts needed for allegations of foodborne illnesses, safety & loss control, issues/trends in restaurants and follow-up as appropriate. (guest/employee accidents)
  • Investigate and assist with administrative hearings/OSHA/regulatory fines administered to restaurants
  • Work with Operations and appropriate vendor regarding pest, solid waste & recycling programs
  • Review/edit Cook’s/Server’s (Food Chart and Quick Reference) guides sent to the restaurants
  • Review/write guidelines for Brand Standards/HACCP manual, Menu HACCP for all new products and "Your Right to Understand" program
  • Conduct product evaluations as needed; review RRG/recipe notices and assist with Product Development video shoots
  • Conduct MBM rotation audits/produce audits as new request occur
  • Collaborate with cross functional departments to ensure food safety, cleanliness and brand standards are in place that meet or exceed regulatory rules and regulations. Communicate on a regular basis
  • Teach/coach/update field leaders (DMs/FBLs/Safety Leaders) through communications addressing safety and loss opportunities, with solutions
  • Work with Training and Operations to develop and approve training materials/videos/E-learning materials, etc
  • Conduct presentations/workshops as requested to various levels of the organization
  • Works on special projects and other duties as required helping to promote department’s success
  • College degree in Science, Biology or related field preferred; Equivalent work experience/expertise in Food Safety/HACCP minimum 10 years
  • Food Safety Certification,
  • Food Safety Certified Instructor/Proctor preferred
  • Certified Professional of Food Safety (CP-FS) preferred
  • Minimum operational experience 10-15 years. (Proven and demonstrated analytical experience determining action plans for solutions to operational, regulatory and OSHA issues.)
  • Public speaking/presentation experience required
22

Senior Manager, Brand Protection Resume Examples & Samples

  • Global Brand Protection Incident Management. Involves protecting patients, products and our business by proactively leading cross functional/regional management incidents of counterfeit, illegal diversion and other brand protection related issues that could impact J&J
  • Program and project development, management and leadership: collaboration with wider JJ GBP team to support business priorities, cross functional, regional and country level stakeholders, to develop and execute the GBP business plan. Base business support includes collaboration with internal and external stakeholders to research and act on concerns identified in commercial data. Examples may include engagement with legal, global security, sales, marketing, finance and auditing partners aiming to protect patients and customers and recover revenue where possible
  • Market Monitoring: proactively identify both current and potential threats to minimize the impact to patients, customers and consumers of J&J products from counterfeit, diversion and other fraud by leveraging serialization and other product protection technologies. Examples of market monitoring tactics may include surveillance and follow-up on customer complaints, management of market surveys and test buy programmes, online monitoring and investigation and enforcement activities
  • A minimum of a Bachelor’s degree (or equivalent relevant qualifications / training) with 15+ years of related experience is required
  • The ideal candidate will possess strong business partnering and communications abilities and well developed interpersonal skills, experienced in working in an unstructured, matrixed and fast paced multicultural environment across multiple functions with competing priorities
  • Experience of managing and leading people / teams to achieve objectives, either formally or informally both internally and externally to the company
  • The ability to multi-task with a strong bias for results and solutions is important. Other key skills include the ability to influence both senior leaders and line management without formal authority, be detail-oriented while maintaining a big-picture perspective and maintain flexibility in a dynamic environment
  • Experience across a variety of functional areas is preferred; particularly in the areas of Marketing, Sales, and Operations, can also include Compliance, Finance and Legal backgrounds. International experience desirable. Medical Device, Pharmaceutical or Consumer experience is preferred
  • Experience / ability in representing his / her organization in external fora is required. Prior Brand Protection experience preferred
  • Proven project management, written and oral communication skills essential. Project Management – PMP and Process Excellence will be an asset
  • This position may require 40+% travel at times within India, surrounding countries and wider ASPAC.1700166397W
23

Senior Manager, Brand & Digital Resume Examples & Samples

  • Develops and executes digital marketing strategies that support the current and future state of the business across all revenue centers coordinating with internal and external partners
  • Collaborates with Marketing, Operations and IT to prioritize guest needs and target segments by optimizing the consumer's digital experience
  • Oversees national advertising, media, brand and promotion activities including management of creative/media agency, timelines for promotions & holidays, execution of briefs, media support planning, creative direction/approvals and overall brand guidance
  • Serves as a project lead for guest facing experiences both traditional and digital including management of reservation strategy and accountability
  • Collaborate with Search marketing agency to ensure both organic and paid efforts are optimized
  • Responsible for management and maintenance of all aspects of Company’s Brand ensuring consistent and appropriate branding, voice and imagery is used across all online and offline channels and mediums
  • Oversees updating of brand book and logo usage & placement in addition to being the primary contact for IP and all digital assets
  • Spearheads the production of all photo and video shoots details, including but not limited to booking stylists, producer, development of brief, working with restaurants and culinary team to secure dates and locations, managing shot lists and budgets
  • Responsible for updating internal communication platforms between Operations team and Marketing department as it relates to photos, assets and campaign participation
  • Tasked with development and maintenance of content strategy and production of assets for use across all online and offline guest touch points ensuring consistent and appropriate use of brand, voice, and imagery
  • Manages marketing / merchandising calendars, timelines, and other development dates to support calendared company promotions and programs
  • Primary point of contact for internal customers (e.g. IT, HR, Private Dine, Gift Card) initiating production or other marketing / print related work
  • Responsible for the alignment and coordination of program participation, brand adherence and corporate initiatives with the franchise relations team
  • Assists with daily operation of the digital & brand team, ensuring smooth and efficient workflow
  • Responsible for tracking all estimates, invoices and expenses against budget
  • Guides preparation of marketing activity reports and presents to executive management
  • Extensive knowledge and understanding of digital, both internal and external as well as having an eye for creative
  • Solid knowledge and understanding of digital channels and media outlets
  • Flexible; able to work effectively in a fast-paced environment and able to work well under pressure
  • Strong organization skills; clear verbal and written communication skills; the ability to effectively create and deliver presentations
  • Ability to set appropriate priorities and use time effectively
  • Ability to demonstrate analytical, creative, problem solving skills focused on driving for results
  • Action-oriented and can easily and confidently interact and influence effectively with all management levels, external partners, and personality types
  • Ability to enforce company policy with regard to our IP or brand mismanagement
  • Available to travel as marketing initiatives and demands require
  • BA/BS degree required. MBA a plus
  • 7-10 total years of experience with competencies in advertising/brand development, marketing planning & digital marketing
  • 4-5 years of experience specifically in digital and online strategies and content development
  • Experience in restaurant, hospitality, retail or packaged goods companies preferred
  • Creative experience a plus
  • Production experience preferred; copywriting skills a plus
24

Senior Manager, Brand Engagement Resume Examples & Samples

  • Vendor Management
  • BHGRE Product Training and Engagement
  • Manage Award Program including marketing and delivery of awards
  • Manage design, delivery, evaluation and enhancements of brand tools, products and initiatives
  • Support Sales, Internal Help Desk and Operations Team Members with live and online training and demos for prospects, transitioning brokers and existing brokgerages
  • Update and maintain brand-specific operations and suport materials to maintain usage of internal tools and systems
  • Facilitate online brand product training for brokers, sales associates and corporate staff. Willingness to instruct during evening hours
  • Provide content expertise and development for brand product courses, workshops, presentations and corporate events
  • Application Support and broker set up for new BHGRE companies and offices. Brand Specific Applications include: Real Satisfied, Lumentus, BomBomb, Alignmark, Curato, Digital and Print Marketing Center, Personalized Magazine Program, Zap, Dash and others as needed
  • Support our Franchise Sales Team by conducting live demos
  • Greenhouse introductions and learning during and post transitions / M&As
  • Brand-specific content creation and support during brand events (Fusion/APEX/Owner’s Retreat, others)
  • Manage Awards Program including enhancements, process, vendor relations, budgets, ordering, marketing, communications and event integration
  • Provide technical support for podcasts, FB live and video conferencing for internal staff as needed
  • Manage the New Agent Welcome Folder
  • Develop and maintain network-facing support materials on brand tools and systems to be leverage by the Operations team
  • B.S./B.A. preferred
  • 5 years’ work experience, 1-3 years in a customer-focused environment. Experience in virtual, in-person and web-based learning is strongly preferred
  • Proficient in Microsoft Office, overall Tech savvy
  • Proven customer relationship, influence management and conflict resolution skills (over the phone)
  • Strong communication and social media skills (written and verbal)
  • Detail oriented and excellent follow-up and organization skills
  • Excellent presentation and facilitation skills (web-based and traditional classroom)
  • Highly organized, ability to manage several ongoing projects
  • Knowledge of LMS platforms and related technology
  • Several years’ experience in e-learning tools such as Camtasia and Adobe Captivate, WebEx, Adobe Connect
  • Previous experience working with and managing vendor relationships
  • Prior experience as a residential real estate associate and/or broker; commercial real estate knowledge or experience is a plus
  • Project or Program Management Experience
25

Senior Manager Brand Growth Resume Examples & Samples

  • Working closely with key internal stakeholders to develop customer specific commercial strategy
  • Participating in customer facing opportunities, business reviews, and key planning meetings
  • Working closely with Shopper Marketing to influence both the process and internal partners from idea creation to execution
  • Accessing, analyzing, and interpreting business indicators of shipments, share, and consumption
  • Providing comprehensive analysis to take advantage of promotion, distribution, pricing, and competitive business opportunities at brand and market levels
  • Experience calling on buyers and category managers at the headquarters level
  • Advanced understanding of Microsoft Excel and PowerPoint
  • Experience working within Syndicated Data Sources
26

Senior Manager, Brand Partnerships Resume Examples & Samples

  • Identify and build relationships with like-minded brand partners who can offer access to targeted consumer profiles around key marketing periods for the PlayStation platform
  • Develop and oversee the strategic plan, and associated programming, for how PlayStation provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value/integration
  • Act as the key liaison with brand partners with responsibilities that include, but are not limited to
  • Strong relationship management, planning, negotiation, communication and analytical skills
  • Experience concepting and executing national, integrated consumer promotions supported with above the line and below the line media. Proven success negotiating and selling cross-promotional partnerships
  • Excellent communication and organization skills with a customer/client service orientated approach. Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships
  • Must be articulate, remaining objective and professional in a high-pressure environment
  • Strategic and analytic thinker with the ability to fully understand the range of PlayStation products, strategically evaluate outside brand products and identify marketing synergies. Well versed in promotion strategies and tactics
  • Comprehensive understanding of consumer interaction with technology, and new media distribution systems. Ability to fully understand the range of PlayStation products and services, strategically analyze brand product positions, and identify a marketing synergy
  • Solution-orientated approach to problem solving; ability to pivot conversations and recommend creative solutions
  • Motivated, organized, self-starter who can react effectively and professionally to situations that require quick response or turnaround. Comfortable working independently as well as a team player while multi-tasking between multiple projects with varying deadlines
  • Must maintain strict confidentiality with privileged information
  • Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly
  • Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing /media partnerships
  • Proficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications. Experience in Photoshop/Illustrator a plus
  • BA or higher, MBA preferred
  • 6-8 years of work experience in a marketing capacity
  • Gaming knowledge/experience preferred
  • Experience in corporate marketing, partnerships, or agency side on partnerships or promotions
27

Senior Manager Brand Campaign Resume Examples & Samples

  • Supervise OOH suppliers from third party
  • Supervise progress of sponsorship event committee from internal and event organizer from third party
  • Supervise & Coordinate with third party/vendors on related graphic design printing/producing and procurements
  • Manage & Compile excellent documentation of all administrative paperwork prior and after Sponsorship, Merchandising & Branding Activities
  • Manage sponsor/vendor budget & contracts
  • Exercise diligence in tracking expenses to meet expense/budget goals
  • Monitor sponsor/vendor performance; ensure alignment with market value for services render
  • Project Management of Product Campaign across distribution channels
  • Proactively seek ideas for providing excellent marketing campaign and activities for all distribution channel to ensure its attractiveness and execution excellence
  • Assist and coordinate with related department (Product Development, Centre of Excellence, Business Channels, Marketing Communication, Corporate Communication & Procurement) in creating attractive marketing campaign for pre-and post-new product launch activities
  • Analyse customer behaviour in purchasing insurance product and their buying criteria
  • Project Management of Special project in Branding Campaign related to OOH Asset
  • Monitor and control budget of brand activation, communication assets such as merchandise, OOH and all related expenses of Branding Activation
  • Coordinate with Marketing Communication and Distribution channels on related concepts of product campaign as well as OOH Assets content design
  • Collaboration with related departments within Marketing Division and related division in terms of specific documentation requirements and support needed for the product campaign/launching
  • Manage excellent documentation and compilation of product campaign
  • Coordinate with Corporate Broadcasting Departments on video promotion, tv wall, and all video publications of brand and product campaign (travel as necessary)
  • Monitor excellent documentation of all administrative paperwork OOH Assets including contracts and NDA
  • Act independently; Decision making within Company policy
  • Monitor and review vendor performance, ensure alignment with market value for services rendered
  • Responsible for the design and delivery of “Above the Line” strategies & programs, in line with Manulife brand's strategy and tailored to channels and markets' needs
  • Identify which media platforms would best advertise Manulife Brand; work closely with advertising agencies or media planning and buying agencies
  • Formulate media planning strategy to maximise the impact of advertising campaigns through the use of a range of media
  • Expedite New Media Opportunity to help brand positioning
  • Negotiate Media Planning discounts/advantages on behalf of the company; identify cost-savings
  • Review media plan recommendation to decide the best form of media for specific campaigns
  • Manage relationship with Advertising Agency in overseeing media placement and day to day activities including legal documents
  • Undertaking research and analysing data using specialist industry resources
  • Identifying target audiences and analysing their characteristics, behaviour and media habits
  • Evaluating the effectiveness of campaigns in order to inform future campaigns
  • Manage & compile excellent documentation of all administrative paperwork
  • Budget brand campaign & media planning proposal preparation