Global Brand Manager Job Description
Global brand manager
provides recommended solutions, which may include customizing a path forward for a variety of problems, scopes and extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards domestic and global development and implementation of labeling.
Global Brand Manager Duties & Responsibilities
To write an effective global brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included global brand manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Run the Work In Progress (WIP) Report and track items related to Item Setup and JSF completion
Assist in compiling and identifying issues that potentially impact on the business and escalate to manager
Set international marketing budgets for all titles & campaigns, monitoring OpCo performance
Monitors activities of competitors and industry trends on an ongoing basis
Review and approve Marketing plans and forecast numbers on key titles, catalog, library activities and specific projects
Serve as the key driver for brand advertising and creative agency interaction
Challenge the status quo and usual ways to create disruptive processes that will lead to ideas that are as innovative as the brand itself
Think with scalability in mind so that ideas can be used or adapted in different markets of similar maturity
Create seamless connections internally with the regional teams and other global teams (content, product, consumer insights) to understand their needs and take them into account in the creative process, or identify creative opportunities
Oversee all facets of the brand ideas production process, ensuring that we have high-quality creative at a velocity that fits the needs of either individual markets, or multiple territories
Global Brand Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Global Brand Manager
List any licenses or certifications required by the position: PLI, GSV
Education for Global Brand Manager
Typically a job would require a certain level of education.
Employers hiring for the global brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Advertising, Business/Administration, Education, Management, Communication, Business/Management
Skills for Global Brand Manager
Desired skills for global brand manager include:
Aspects of marketing
Commercial timelines
Country needs and brand strategy
Own area within the organization while contributing to the development of new concepts
Payers
Prescribers
Providers
Standards
Techniques
Affiliate interaction
Desired experience for global brand manager includes:
Liaise with business partners and key stakeholders
Participation to International and Domestic Projects
Planning/Preparation/Coordination/Deployment of new local or global system and related operations
More than total 2 years experience in POS
Native Fluency in Japanese and Business level English
Knowledge and hands-on Experience in overall ERP, SAP, Scrip t Language and Programming Language, Web Application, Server and Infrastructure
Global Brand Manager Examples
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Global Brand Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a global brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global brand manager
- Be responsible for managing segment excess inventory, working with cross-functional partners (Supply Chain, Planning, PLC )
- Establish a strong relationship with team and ensure follow-up of cross functional responsibilities
- Support Senior Brand Manager in development of creative strategy for brochure and packaging
- Assists in developing the mission, objectives and 3-year strategy for the Global Fragrance business and develops plans to achieve them
- Assists the BM/SBM in analyzing the brand's strengths and opportunities vs
- Develop, apply, and oversee the sales activities for the designated field sales team
- Create and implement business plans for achieving revenue growth and other financial targets
- Be the voice of product priorities
- Own Category Voice & Positioning – Work with Category leadership to drive the Youth & Accessories businesses
- Category Strategic Marketing Direction – Own global brand management for category and develop category direction and strategy in partnership with a cross-functional team
Qualifications for global brand manager
- Ability to gather and distill quantitative and qualitative information into recommendations
- Experienced with business software such as Excel, Outlook, PowerPoint and Word
- Familiar with social networking sites and technologies
- Interest in and knowledge of home entertainment technologies, such as Blu-ray, DVD, UltraViolet, internet downloading and streaming services, tablets, smartphones, and more
- Degree from a 4-year college program required
- College degree with a concentration in marketing or advertising
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Global Brand Manager Job Description
Job Description Example
Our growing company is looking to fill the role of global brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for global brand manager
- Partner with Product Teams – Be an active, integrated part of the product team to ensure delivery of their business needs from a Category Marketing standpoint
- Licensees – Lead and manage licensee relationships
- Liaise with global and regional marketing teams to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
- Create global launch plans for key brands and closely track the implementation at the affiliate level
- Activation – Partner with sports marketing & events teams on events and grassroots marketing on asset activation strategies
- Licensees– Lead and manage licensee relationships in partnership with licensing team
- Own Category Voice & Positioning– Work with Category Director to lead a cross-functional team with members from Apparel, Footwear, Accessories, Sales and other functional areas to create a 3-year strategic plan for each category
- Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
- Ensure global digital and communications guidelines are followed in both global and local intiatives
- Work with agency partners to monitor and evaluate insights derived from website, social listening, search and media reports
Qualifications for global brand manager
- Passion for innovative brand creative ideas and strategy, and ability communicate this passion to the rest of the team and organization
- Proven collaboration and strong project management skills
- Candidate must possess high level of creativity and demonstrate a passion for beauty and strong brand awareness
- Strong analytical thinker and creative problem solver
- Must have a minimum of 5 years of relevant brand management experience including strategy, brand building, new product development, commercial marketing (launch activation) creative development and execution
- Experience in the beauty industry is a plus
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Global Brand Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of global brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for global brand manager
- Collaborate with Global Brand teams and Regional partners in the development of all special and exclusive products
- Assist with analysis of products, brand and category performance, making recommendations to ensure sustainable long term profitability/revenue growth
- Provide timely and consistent communication of brand activity and key information to internal business partners
- Act as point person/key liaison on all licensing related business matters
- Oversees regional merchandising activities relative to category plan
- Effectively work with the global brand teams and regional partners on brand planning, forecasts, pricing strategies and financial objectives and ensure alignment across the company and around the globe
- Ensures the strategic integrity within total brand portfolio, and within the beer category
- Responsible for delivery against brand's strategic, volumetric and financial goals annually the long-term ability to meet three-year brand equity targets
- Leads and directs external and internal resources through the value chain to deliver on strategic intent
- Partner to execute global thematic communication/platform (requires opt in from local teams)
Qualifications for global brand manager
- Strong aesthetics sense
- Must have a minimum of 2 years of relevant brand management experience
- Must be an excellent communicator both verbally and in written presentations, managing projects
- Should have project management skills with experience energizing, providing direction and leading a large, experienced cross-functional color team through the development and execution of multiple new product launches in a fast pace environment
- Lead budget, forecast and planning processes
- Lead preparation for monthly reviews of actual results
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Global Brand Manager Job Description
Job Description Example
Our growing company is looking for a global brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for global brand manager
- Partner with markets to execute global brand assets and toolkits
- Own the strategy and work with colleagues globally to achieve overall business objectives
- Lead and support the development of all Sneaker Culture brand briefs and marketing plans
- Represent the voice of the sneaker consumer ensuring that all marketing programs are rightly targeted and grounded in insights
- Be expected to know and stay current on all Sneaker Culture trends, the competition, high-heat product, and the consumer
- Partner with key marketing functions (digital, retail, communication, sport marketing ) to ensure an orchestrated offense is executed against the brand direction
- Recap, evaluate and assess the execution of marketing initiatives to create compelling reports and extract key learnings
- Manage "always on" sponsored jobs campaigns on LinkedIn, Glassdoor, and Indeed worldwide
- Lead Equality Recruitment Marketing initiatives worldwide
- Curate, craft, promote and engage employees and recruiters to share careers content for AMER Sales/Tech segments and APAC region
Qualifications for global brand manager
- Manage and develop junior members of the FP&A team
- Recommend corrective courses of action with the management team
- Experience in a similar financial leadership role in a medium to large sized company
- Experience with building and motivating teams
- Knowledge of retail, wholesale, apparel and luxury industries
- Experience in the beauty industry with emphasis on Facial Skincare is a plus
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Global Brand Manager Job Description
Job Description Example
Our company is hiring for a global brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for global brand manager
- Support the development of Great Place to Work entries and execute on full internal and external promo plans when we win for APAC region
- Monitor, respond to and request Glassdoor reviews and do Glassdoor status updates for APAC region
- Track results on all activities, work to optimize and report out at Quarterly Business Reviews
- Do competitor analysis and measure our success compared to them
- Defines the focus of growth agenda for the Industrial Brand team and for execution at the Region level and communicates global focus areas that align with strategy to align regional execution planning
- Leads the development of the Industrial Product Line Strategy offering portfolio of products, services, and solutions to meet Industrial strategies and target segment customer requirements, including strategic priorities, product specific direction, and guidance to procurement on technical product requirements
- Global owner of the RBL Program including Strategic Direction for the program , oversight on content and tools and consistent deployment as our global approach to drive the growth agenda in alignment with the Integrated Lubricants Marketer Strategy
- Responsible for incorporating Regional insights regarding channel and customer opportunities/needs and ensuring alignment with Regional sales and marketing teams around specific programs / “executable” deliverables
- Accountable for financial performance and profitability improvement of Industrial sectors and the RBL brand and associated program
- Handle regional execution of projects
Qualifications for global brand manager
- Degree qualified, you will have at least 5 years HR management experience a sizable organisation
- Master’s Degree in Business Administration with a concentration in Marketing or a minimum of 5 years of prior experience in marketing major consumer brands
- Understanding of US & J GAAP
- The successful candidate will likely have 5 -10 years of experience in-house, agency and/or studio settings
- Experience working at or with an agency is a must
- Of particular interest are candidates with backgrounds in family entertainment, retail or silicon-valley/tech brands who are used to working in a fast-paced environment that requires agility, selflessness and intense focus