Travel Marketing Manager Job Description
Travel marketing manager
provides an understanding and analysis of the Korean payments industry and regulation, as well as an in-depth understanding of Korean consumer trends and competition.
Travel Marketing Manager Duties & Responsibilities
To write an effective travel marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included travel marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop, manage and distribute social media content calendar for the EL brand for travel related content- including visuals and copy in the brand aesthetic and voice - across global social media platforms including Facebook, Twitter, Pinterest, Instagram, YouTube, tumblr, snapchat, periscope, Kakao, WeChat
Leverage insights , noteworthy social media activities and press events knowledge to incorporate into the on-going social media content calendar
Manage digital media planning and execution
Educating brand team on digital marketing concepts and tools
Be the voice of Travel Retail Asia-Pacific
Manage day to day operations for the ADF brands in Travel Retail Worldwide
Drive consumer-facing initiatives including assortment, TR-exclusive development, visual merchandising and promotional support from concept to execution by working with cross functional teams and Travel Retail affiliates
Act as the primary contact/point person for ADF in Travel Retail Worldwide
Prepare all documentation including Concept Briefs, Global Work Requests, Creative requests and COG studies for Global Travel Retail exclusive programs
Cascade the social media content calendar to the regions and markets around the world and provide guidelines to the regional teams and local Community Managers on visual content, voice and community management practices to optimize local engagement
Travel Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Travel Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the travel marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Business/Administration, MBA, Hotel and Restaurant Management, Education, Communications, Management, Information Technology, Travel & Tourism
Skills for Travel Marketing Manager
Desired skills for travel marketing manager include:
Acrobat
Adobe Dreamweaver
Airline industry and the online Airline business model
InDesign
Marketing theory and tactics
Online travel and Airline distribution technologies
Photoshop
Social Media
Asian
Specifically Chinese and Korean Market/Culture
Desired experience for travel marketing manager includes:
Work with analytics team to understand impact of planned marketing campaign or promotions
Manage all forums for program/product development to ensure that programs meet brand’s strategic and financial objectives
Responsible for keeping Executive Director abreast of TREX performance, opportunities and all TREX related information
Prepares Quarterly Business Review documents (Marketing Intelligence, Launch Recaps) by analyzing sell in and sell thru data and trends gathering Regional Intelligence feedback
Support development and management of the product assortments and new launch calendars
Is the expert and key point person for performance of brands (shipments, sell-thru, cost of goods and new product forecasts) the competition
Travel Marketing Manager Examples
1
Travel Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of travel marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for travel marketing manager
- Manage day to day operations for the Origins brands in Travel Retail Worldwide
- Act as the primary contact/point person for Origins Travel Retail Worldwide
- Manage and drive growth of the Travel Retail (Duty Free) channel in various environments, including Airports, Local Market Retail locations & Airlines
- Monitor category performance versus competition
- Responsible for project management of all TR programming with the Marketing, Global Supply Chain, Creative and Distribution teams to ensure programs are on track to meet launch dates
- Develop & maintain skincare assortment, including Inflight
- Cultivate close collaborative relationships with NY, Brand and Regional teams
- Identification for on counter event opportunities with each region and thereafter to provide clear strategy and implementation and sales/activity tracking mechanism
- Oversee the provision of timely updates for launches, promotional collaterals and inventory to sales team to enable close follow-ups in the field
- Promotional support for execution of on-counter and in-store events/promotions to create brand awareness and strengthen brand exposure
Qualifications for travel marketing manager
- Experience in Ad/digital agency OR Travel industry is preferable
- Formulate and prepare pricing modules, re-bids and oversee analysis
- The incumbent will bring negotiating and influencing skills to the table during internal and external negotiations
- Feedback on launch programs and TR specific programs
- Inventory Issues
- Discuss marketing material/support needs
2
Travel Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of travel marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for travel marketing manager
- Implement and manage Regional on-line presence for the Travel Retail Space
- Leverage and oversee adaptation of regional digital marketing initiatives for TR AM
- Manage all aspects of the “digital supply chain” from asset creation, transcreation, language updates, micro-site content and delivery for TR digital media
- Oversee management of digital and social media marketing calendar
- Manage the deployment of paid media campaigns/digital innovations to accelerate digital execution within Travel Retail
- Measure and report on success of digital media launches and provide insight to best practices in the Region and create benchmarks
- Partner with local interactive agencies, retailers and affiliates to deploy innovations for digital marketing campaigns
- Guide local adaptation of TR communications and social team to increase TR relevant social media reach
- Email Marketing Strategy – Evolve email strategy based on business priorities, taking into account current digital marketing technologies, competitive environment and travel and payment industry trends
- Understand the brands’ overall marketing calendar and map them to specific digital programs and partner with brand marketing teams to plan and roll-out
Qualifications for travel marketing manager
- Self starter and highly driven individual
- Ability to identify and go after opportunities
- Fast learner and ability to multi-task
- Versatile and adaptable to changes
- Self motivated and passionate about cosmetics and skincare business
- Dual language (English, Mandarin) proficiency due to business requirements with Chinese Retailers
3
Travel Marketing Manager Job Description
Job Description Example
Our company is looking for a travel marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for travel marketing manager
- Work closely with key stakeholders in TLS partnerships and digital marketing, Card product and marketing teams, , GCO and LOBCO to advance program and partner marketing efforts
- Support the Digital Consumer Marketing Director (DCMD) to implement the Digital Travel Retail Strategy across all brands and retailers within the EMEA Region
- Management and implementation of digital campaigns including experiential in-store events, pre-tailing media buys and social media programmes
- Digital Campaigns regionally
- Own and Manage Product Data Management system
- Oversee the production of Digital assets, including localization and adoption, including liaising with regional and global teams
- Managing agency relationships
- Analyse data across a portfolio of websites, the performance of the websites
- Responsible for leading all aspects of new product launch activity, including but not limited to concept generation, COG development, forecasts, creative/packaging, merchandising, and promotional elements in coordination with cross-functional teams
- Create briefs, proposals and strategies to drive engagement with travelling consumers online and own the relationship with the TR Corporate Digital team
Qualifications for travel marketing manager
- Proficiency in MS Office namely Word, Excel and PowerPoint
- 6-7 years of experience in Online Marketing and/or ecommerce covering APAC region
- Degree qualified in Information Technology or Marketing
- Proven experience with digital acquisition campaigns in always-on environment and demonstrating results with driving incremental improvements
- Candidate should have experience in trend-based marketing
- Strong computer skills required, especially in Excel (pivot tables, v-look up), Word and PowerPoint
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Travel Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of travel marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for travel marketing manager
- Maintain skincare assortment, including Inflight
- Monitor category performance versus competition from a sales, and social content point of view
- Be part of the team that brainstorms and makes recommendations on how to adjust the TR EL content strategy
- Responsible for the creation of marketing presentations for sales meetings and retailer presentations
- Partner with the Supply Chain (Demand Planning, Lachen Distribution Center, and Global Supply Chain) to secure inventory to support the business needs from forecast to inventory allocation
- Monitor, analyze and provide insights and recommendations on the Origins business utilizing retail sales, gross shipments and market data
- Develop long term strategies and short term tactics to help drive the business
- Works on a variety of special projects as necessary
- Influence and collaborate with the Regional and TR Brands to leverage digital to deliver integrated consumer experiences
- Work with internal and external stakeholders and partners to develop and create marketing assets and executions
Qualifications for travel marketing manager
- Self-motivated and meticulous with excellent organizational and communication skills
- Able to work with a diverse group of individuals across different regions and cultures and have the ability to multi task
- TA marketing experience over 10 years in the major TA carrier such as AIU, JI, ACE, HS Gen
- Experienced position and responsibility should be “TA Marketing Dept
- Experienced working places in Tokyo and/or Osaka, furnishing broad relationship with the local Travel agencies
- Broad networking with internet providers, assistance company, airline, airport, transportation regulators
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Travel Marketing Manager Job Description
Job Description Example
Our company is looking for a travel marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for travel marketing manager
- Collaborate with brand teams to create and execute promotional activities
- Lead QA for brand presence in the digital space ensuring alignment within brand equity parameters
- Manage online content and product management systems
- Manage and support the brand assortment and inventory across digital and social channels
- Work with retailer partners and regional marketing teams to create online campaigns
- Support budget optimization through detailed KPI and ROI tracking and analysis
- Support in the development and management of new online channels
- Support in the execution of omnichannel initiatives within the region
- Ensure digital innovation align with trends and maximize business potential with key Retail partners
- Train and engage TR AM in digital education teams
Qualifications for travel marketing manager
- Strategic thinking capability in product promotion, agency recruit and cost conservative management
- English and PC literacy
- Good capability in quantitative/qualitative activity management and sense of compliance
- Preferable if some work experience includes Fragrance or Beauty
- Candidate must have Digital and Social experience
- Candidate must demonstrate strong interpersonal skills for a collaborative team environment