Senior Manager, Ecommerce Job Description
Senior Manager, Ecommerce Duties & Responsibilities
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Sample responsibilities for this position include:
Senior Manager, Ecommerce Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Manager, Ecommerce
List any licenses or certifications required by the position: PMI, PMP, SCRUM, CSPO
Education for Senior Manager, Ecommerce
Typically a job would require a certain level of education.
Employers hiring for the senior manager, ecommerce job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, MBA, Computer Science, Business/Administration, Education, Engineering, Finance, Communications, Management
Skills for Senior Manager, Ecommerce
Desired skills for senior manager, ecommerce include:
Desired experience for senior manager, ecommerce includes:
Senior Manager, Ecommerce Examples
Senior Manager, Ecommerce Job Description
- Build a 360° consumer view by bridging insights on registered consumers with insights collected on non-registered consumers
- Manage and maintain all range management systems (Including pricing & Sizing)
- Interface with BU Category teams & CTC
- Implement global strategy for the development and management of eCom business in Korea
- Ensure to have a constant update of new technologies, initiatives and manage monthly execution plan of site development and deployment
- Review performance reports and dashboards to identify opportunities and areas for the improvement
- Lead resource and timeline management effectively and take actions where necessary with outsourcing vendors to ensure solution and design maintenance
- Analyze the financial flow of consumer transactions and report resolve variances to ensure that all costs are aligned to budget levels
- Collaborate with sales channels and other eCom functions to deliver on the project and initiatives on time with the required quality level
- Establish operational KPIs from analytics and competitive analysis
- Extremely strong bottom-line focus coupled with strong action/achievement orientation
- Strong curiosity and ability to assess emerging technology and how it can be leverage to create innovative business models
- Bachelor’s degree in business or related fields from a top tier university
- Proficiency in Japanese and/or Chinese a plus but not required
- Works with business areas to define business/brand goals and develop digital strategies based on consumer insights, trend analysis and business objectives
- Able to build an eCommerce group that is focused on a constant improvement process
Senior Manager, Ecommerce Job Description
- Develop and maintain cost estimates, resource plans and any other documentation required to control the project budget
- Communicate and reinforce project methodologies and standards developing all project artifacts as required
- Provide status to required managers/senior executives
- Experience with near-shore and off-shore team management and project delivery
- Ensure projects meet all business and system requirements and are compliant with PMO guidelines and project financial accounting
- Gather and distill requirements from customers, internal teams
- Develop and drive buy/build/partner solutions to enable delivery of the roadmap
- Write specifications, prioritize features, build consensus, and coordinate product schedules
- Lead the implementation of the product roadmap through close partnership with the engineering and operations teams
- Define and coordinate the creation and analysis of A/B and other tests
- Provides guidance on governance and change management implications of projects and engages those professionals as appropriate to ensure solutions consider these aspects
- Strong budget management skills required for the role, ensuring accurate forecasting and spend management
- Expert level of attention to detail.Excellent written, verbal communication and presentation skills
- Exceptional interpersonal skills with the ability to establish strong relationships with team members
- Degree in Marketing, Communications, or related field is desirable
- Strong business sense, excellent data analysis skills
Senior Manager, Ecommerce Job Description
- Work with the Digital Marketing team on promoting win-back programs to desirable lost customers based on calculated customer lifetime value (CLTV)
- Collaborate with the PDS and eCommerce Merchandising groups to ensure the customer path-to-purchase journey is optimum
- Establish and cultivate a culture of test and learn
- Work closely with UX to define and optimize purchasing flows
- Maintain calendar of key launch/event dates related to marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels
- Recruits and manages members of a team working to create best-in-class online experiences consistent with the brand
- Oversees mobile strategy and develops innovative mobile components of the platform and mobile-optimized experiences
- Continually optimizes processes and procedures using A/B testing and user feedback to make step changes to our web experience
- Collaborates with all other departments to ensure a consistent omni-channel experience (tie ins to retail and wholesale)
- Works with the marketing team to develop strategies and meet revenue targets
- Minimum of 4 years of experience leading large teams (on and offshore) and technology engagements, including client and consulting staff
- Minimum of 4 years of experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
- Working closely with the Director eCommerce Partner Program on the future partner rollout planning and strategy that is in line with our financial targets
- Create pitch deck templates that can be used in new partner sell-in meetings key internal pitch meeting decks to sell-in the benefits of the partner program to expand our network
- BA / BS in Business, Finance, Economics or related field (MBA preferred)
- 8-10+ years of demonstrated payments experience with an internet software company or payment processing provider
Senior Manager, Ecommerce Job Description
- Develop and own the promotional strategy playbook with plays (e.g., discounts, vouchers, product level promotions, order level promotions, ) that will drive customer traffic, conversions (transactional and non-transactional), baskets, and product category horizontal penetration
- Develop monthly, quarterly, and seasonal promotion plans to gain incremental sales focused on revenue and horizontal penetration targets
- Set and execute the personalization strategy and roadmap to transform existing customer (logged in and anonymous) experiences, increase brand engagement & consideration and subsequently, improve conversions and average basket size
- Drive personalization execution by customer profile (by account, by user, by item quantities, by order frequency, by geo location, ) and site-wide by establishing and monitoring ongoing personalization and optimization experiments (innovative and iterative)
- Manage relationships with 3rd party vendors and internal IT to manage our personalization platform
- Work with the PDS Group to ensure product data records are able to be utilized for customer- and industry-level recommendations
- Drive growth via an aggressive test and learn agenda (segmentation/personalization, message types, timing, frequency, ) with the rapid execution necessary to constantly improve our conversion rates
- Work with Data Standards on product records (i.e., stock status, distribution chain status, tier status, noun code, product hierarchy, material status, ) to proactively manage customer expectations
- Load external data (revenue, orders, ratings, status date change, ) that will be used to drive customer sort options
- Develop product selections that will be promoted (off-site and on-site) based on opportunity assessment and targeting criteria guidance provided by the Marketing group
- Broad knowledge of other related technologies such as order management, integration, user analytics
- 7-10 years’ experience with deep eCommerce expertise
- Must have experience in building / delivering / running an Ecommerce platform
- Excellent communication skills with experience working in a matrix organization
- Microsoft Office software applications desired
- Bachelors Degree in an analytics field required
Senior Manager, Ecommerce Job Description
- In partnership with the Manager, Customer Acquisition, develop customer acquisition strategies by leveraging a range of techniques including paid search, retargeting, programmatic, Google shopping, and SEO that will drive qualified online traffic and customer acquisition
- In partnership with the Manager, Lifecycle Communication, define and develop upsell and post-purchase email strategies and tactics that will increase email revenue contribution and the customer Lifetime Value (LTV)
- Work with team members to grow the company's email lists optimizing the websites
- Develop aggressive, but achievable profit objectives for the business unit and is strongly committed to achieve them via business unit decisions or support of the leaders
- Ensure completion of plan and outlook processes and operates within them appropriately
- Lead operation and financial analytics and planning
- Builds market profitability through in-depth understanding of marketing spend, sales/trade spend, manufacturing costs, logistics and other drivers
- Will work closely with the cross functional teams to deliver goals, contingency plans and other metrics
- Identify cost savings and understand financial implications of new initiatives and research/resolve variances
- Develop and support leaders regarding financial ramifications of activities
- Experience on RES related industry and/or SOE would be a strong plus
- Self-driven and strong can-do mentality
- Excellent leadership, communication (mid-level English communication is needed)
- Able to facilitate complex discussion, presentations and workshops
- Willing to travel in China per project/BD requirement
- Strong Accounting and Tax Knowledge (ACA/CTA qualified or similar)