Media Job Description
Media Duties & Responsibilities
To write an effective media job description, begin by listing detailed duties, responsibilities and expectations. We have included media job description templates that you can modify and use.
Sample responsibilities for this position include:
Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media
List any licenses or certifications required by the position: CTS, IAB, DMC, RA, AP, LEED, DART, CTSD, CTSI, SBE
Education for Media
Typically a job would require a certain level of education.
Employers hiring for the media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Advertising, Communications, Business, Education, Communication, Journalism, Library, Graduate, Economics
Skills for Media
Desired skills for media include:
Desired experience for media includes:
Media Examples
Media Job Description
- Demonstrate ability to integrate and work cross functionally with teams, including creative, social, account, production, and playing the "connector" on media-related projects
- Act as a media expert for assigned clients and Client Service Team, including planning and buying of media
- Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
- Analyze multiple sources of external data to assist in planning and buying decisions
- Display in-depth working knowledge of planning multiple media including National TV, OOH/experiential and print
- Assists in development, implementation and updating of media plans
- Assists in tracking media, production and photography budgets by brand and by market
- Works with the marketing team, production and creative departments to ensure plan execution
- Helps resolve all day to day advertising issues including interfacing with local Calvin Klein offices, N
- Helps evaluate and provide feedback on print & outdoor opportunities and media recommendations
- Self-starter, highly motivated, take initiative and have a positive and collaborative demeanor, be an excellent communicator, team leader and able to juggle multiple assignments simultaneously
- Ability to work under pressure with continuous ability to reprioritize, applying media thinking and “best practice” knowledge to all areas of media planning with minimal guidance
- Demonstrated experience in planning innovative, results-oriented, national campaigns featuring multiple media
- Experience of or desire to learn, broadcast research techniques and systems
- Hold weekly meeting with Pres schedulers to discuss previous week’s analysis, the next week’s priorities and ensure all promotions are valid/activated as per media plans for following week
- Come up with new audience initiatives with regards to junction flow, navigation and analysis
Media Job Description
- Accounts (Sage 50)
- Meeting & Greeting
- Acts as a gate keep of the account- owning all day-to-day processes
- Ability to autonomously manage tasks
- Oversee, train, and delegate to assistant(s)
- Provide marketing expertise, including online and offline strategy development
- Act as the primary digital marketing expert for assigned clients and client service team, including strategy development, planning and buying as it relates to brand, direct response and/or programmatic media
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients (ie
- Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions
- Achieve strong technical understanding of programmatic/audience buying
- Advanced experience with Avid
- Telecine operations experience a plus
- Still image film scan / prepress operations experience a plus
- At least 2 years of digital media planning experience
- A minimum of three (3) years of prior experience as a Media Director, or four (4) years of experience as an Associate Media Director, within an advertising agency is required
- Provides strategic guidance to agency on campaign objectives and vendor selection
Media Job Description
- Evaluate partners/inventory against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach target audience
- Studies demographic data/consumer profiles to identify desired target audiences for online advertising and how those match up to DMP data audience segments
- Calculates campaign forecast/projected results and reach and frequency of potential media vehicles
- Where applicable, negotiates best price for media space or time, including private marketplace deals, as specified in approved media plan, to optimize budget
- Buys negotiated media space, commercial time, or site placement via agency trading desk self-serve platform(s) and/or directly with media partners
- Monitors media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
- Monitors media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
- Responsible for agency client billing approvals, and monthly budget actualizations
- High profile role leading on-air media planning strategy for two flagship channels, including TLC- the UK's fastest growing Pay TV entertainment channel for women
- Translate the Network’s media planning strategy into individual channel plans, ensuring a fully integrated, synergistic approach to on-air promotions and Continuity
- Comfortable and confident presenting media plans and results in front of both large and small groups and able to clearly articulate rationale for the plan
- Strong ability to negotiate and build solid relationships with agencies and publishers
- Excellent verbal/written communication, interpersonal and collaboration skills
- Experience with Higher Ed publisher, Instructional design, media production, copyediting, proofreading, content management preferred
- Knowledge of print production, digital product production and assembly
- Knowledge of authoring tools
Media Job Description
- Be an integral part of channel product groups, attending meetings and adding value
- Champion a portfolio approach, ensuring cross promotion is audience focused and optimal
- Plan effective on-air campaigns using internal optimization tool GRIPit
- Provide campaign evaluations that contain relevant, actionable insights that can be woven into future plans and provide the opportunity for continual improvement
- Be a media planning expert, ensuring the delivery of best practice within your portfolio of channels
- Liaise with On-Air throughout production process ensuring creative deliverables align with strategic requirements
- Liaise with On-Air, Presentation and Operations to ensure timely delivery of promo materials
- Weekly monitoring of live campaigns to ensure targets are met
- Assist the Media Planning Manager as required with network strategic projects and operational activities
- The qualified candidate will develop communications strategies and tactics in support of Division priorities and programmatic goals and will be responsible for leading the implementation of a wide array of internal and external communication projects
- Ensure that the execution of all media is in alignment with budgets and objectives of media plans
- Expert knowledge of industry standard formats and distribution standards for digital media
- Expert knowledge in working with file transcoding engines such as Rhozet, FFMPEG, Episode & Compressor, Anysteam
- Candidate must be detail oriented, proactive, and embrace challenges
- National TV, Local TV, OOH/experiential and print
- Tune-in advertising experience a plus
Media Job Description
- Media relations to include media planning, materials development
- Monitor the status of various video coding standards, study the technical details of the coding tools, and present the updates to internal codec work groups
- Research advanced video coding techniques, and contribute technical proposals to future video coding standards like JVET and AOM standards
- Conduct quality evaluation and complexity analysis of the video coding tools in a standard for codec Tech Readiness study
- Perform algorithm design and architecture definition of various video codecs such as HEVC, AV1, AVS, and so on
- Develop the c-model of various video codecs, tuning the mode costs to improve the coding efficiency, and make the tradeoffs between quality and performance for different target usages of the codec
- Interacting with silicon design team, software kernel team, driver development team, and validation team in deploying such video coding techniques
- Analyze media alternatives to recommend the best allocation of the working media budget
- Liaise with implementation teams (Print, Broadcast, Digital Trading) to ensure deliverables align with overall plan strategies, media authorizations are obtained, timelines are met and programs/results are coordinated and presented holistically to client
- Maintain regular contact with junior level clients, finance client, account management and implementation teams
- Significant media planning experience gained in broadcast television or a media agency
- Education – A level or equivalent, with GCSE maths
- Basic familiarity with digital and/or traditional media is helpful
- Architecting, implementing and supporting live and on demand video solutions for our digital media properties
- Share ownership in the video streaming solutions produced by the Video Hosting team
- Participate in configuration and maintenance of video hosting servers, load balancers, caching layers and content delivery networks