Marketing Product Manager Job Description
Marketing product manager
provides closed loop feedback to Product Development based on client feedback, market trends, competitive intelligence and industry research;.
Marketing Product Manager Duties & Responsibilities
To write an effective marketing product manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing product manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption of our data platform and solutions
Launch dates (including pan-HP Strikes and Campaigns)
Event dates
PR and SoMe activities
Organize and manage launch day activities and responsibilities for offering launches, pan-HP Strikes
Create overarching offering identity
Perform marketing operations activities as needed, , SalesForce.com (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
Assist in the timely development of comprehensive marketing strategies to generate leads among prospective and existing advertising clients to meet Hiring Solutions goals
Help develop and fine-tune core messaging for use across all marketing channels
Artfully manage hand-offs with marketing communications to ensure strategic messaging and successful execution and trackable results of products
Marketing Product Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Product Manager
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Marketing Product Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing product manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Marketing Product Manager
Desired skills for marketing product manager include:
Aspects of marketing communications
Customer workflow
MS technologies
Methods and techniques
Regulations and standards appropriate to the industry
Worldwide market trends
Academic
Competitive landscape via field-based intelligence and customer-facing activities
Content syndication and social media
Database marketing concepts and experience with CRM technology
Desired experience for marketing product manager includes:
7-10+ years of as an analyst and/or researcher strong writing skills
Managing the media and radiology printer products various marketing programs and activities for these categories
Accountability for implementing unique marketing programs, promotions and communications, planning for tradeshows and other industry events
Monitor trends in higher education hiring practices and job advertising that are relevant to all personas (job seekers and posters)
Conduct market and competitive analysis to determine buyer requirements and new and enhanced product needs
Participate in all aspects of product launches, including development of go-to-market strategies, product presentations, sales training and the development of event materials
Marketing Product Manager Examples
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Marketing Product Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing product manager
- Developing product launch plans – communications for new features and campaigns
- Managing the cross-functional implementation of the product launch plan
- Effectively research the competitive landscape and deliver findings and recommendations
- Contribute to other Marketing initiatives as necessary
- Maintain, manage and track the eBooks marketing budget
- Deliver an effective communication plan to build profile and engagement in both external and internal stakeholder groups
- Market eBooks internally to colleagues to ensure the products remain a priority in their respective activities
- Required to undergo international and domestic travel when required
- Work with Audience, Insight & Analytics to clearly identify target audiences and their needs that The Times and Sunday Times is best placed to meet through existing or new products and services
- Be responsible for pricing and positioning of brand extensions within the overall TNL product suite
Qualifications for marketing product manager
- Able to define, develop and execute effective marketing plans and strategies through the identification of client/customer needs and through the arrangement of goods and services to fulfill those needs
- Able to establish and maintain effective key business relationships with internal clients and external contacts
- Strong Microsoft Office skills, especially use of MS Word, PowerPoint and Excel
- Role requires participation in frequent oral discussions and frequent preparation of written communications, such as letters and e-mail messages both inside and outside the company
- Self-motivated, working effectively in the development and production of schedules
- Demonstrated experience in technology related roles in areas directly relevant to the responsibilities described above
2
Marketing Product Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing product manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing product manager
- Plan, design, lead and execute multi-channel campaigns to generate new and nurture existing leads from external lists and our in-house prospect database
- Support the launch of new services offerings
- Own and continually improve website to drive conversions and provide value to our prospects and clients
- Identify and pursue strategic partners for CRD different market segment
- Support development activities with strategic account where necessary
- Manage Tradeshow Events
- Collect product information from a variety of sources, extract the high-level messages and value statements, and present the information in a clear, concise fashion
- Plan and execute detailed cross-organizational product launch plans including building presentations, white papers, solution briefs that communicate the operation and benefits of our technology
- Develop financial (TCO), customer-specific (case study), and competitive (SWOT) information that makes clear the value Silver Spring delivers
- Lead gen campaign
Qualifications for marketing product manager
- Excellent negotiation skills and procurement management
- Ability to work with tight deadlines and within budget
- Ability to present clearly and confidently to the highest level of customers
- Track record of relationship management skills, across cultures and business environments
- Organized, detail-oriented, and driven self-starter who can develop and communicate clear plans, produce highly creative, quality marketing strategies, tactics and deliverables
- Outstanding organization, collaboration and teamwork skills, designing and executing with diverse stakeholders and the ability to engage with a wide range of audiences
3
Marketing Product Manager Job Description
Job Description Example
Our innovative and growing company is looking for a marketing product manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing product manager
- Plan and manage fully integrated product launches
- Create product and theme-based content for global campaigns
- Establish positive relationships with industry analysts and build compelling content for analyst briefings and inquiry calls
- Work with regional public relations teams on press release content and briefing materials
- Product spokesperson for analyst briefings, press briefings, industry events, customer webcasts, tradeshows
- Work with the product managers to define necessary product/service improvements and new areas for innovation
- Vertical industry positioning and content
- Role/persona content
- Vertical segmentation
- Competitive analysis and differentiation
Qualifications for marketing product manager
- A minimum of 3 years in the luxury or fashion sector, with a strong operational background in either marketing and communications or merchandising
- Inherent team spirit and the ability to forge meaningful relationships across multiple departments and functions
- Experience in complex budget preparation and analysis
- Thorough understanding of media planning, consumer management, and omni-channel retail
- Ability to combine analytical analysis with creative and nuanced marketing strategies
- Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail
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Marketing Product Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing product manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing product manager
- Ensure highest quality product user experience is embedded throughout new product development
- Regularly update and consolidate competitive activity
- Recommend and develop, with support of other key division departments, plans and projects for the development and introduction of innovative Toro branded new/improved products and services
- Initiate market and/or customer research activities to understand customer requirements, market needs, measure Toro market share and test new products and services
- Be the primary advocate for the customer / end user
- Establish and maintain an effective method to determine customer satisfaction on new and/or current products and ensure timely corrective actions occur where appropriate
- Develop short and long-term product pricing and promotional strategies and recommend specific fiscal year whole goods/accessory pricing and merchandising strategies
- Track market reaction/acceptance and effectiveness of marketing programs, policies and recommend timely actions or changes
- Assure the timely and effective introduction/merchandising of new and current products
- Prepare and launch of marketing guides, key customer proposals, bulletins, literature and other communications regarding product, promotion, advertising, public relations
Qualifications for marketing product manager
- Ability to collaborate, lead and work in a fast-paced matrixed organization
- Highly creative with a proven ability to develop and manage engaging and original content through different channels
- At least 2-5 years of Product Marketing experience
- Product Marketing experience at national brands and startups
- Experience working closely with product managers
- Exposure to product strategy, design and development principles and processes
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Marketing Product Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing product manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing product manager
- Product marketing experience required
- Industrial automation knowledge or experience
- 5+ years or more previous experience in product marketing, market research or sales enablement
- Experience building relationships with KOLs
- Experience with Salesforce and Pardot preferred
- 5-8 years laboratory experience in life science research
Qualifications for marketing product manager
- Must have substantial knowledge of the U.S. defense industry its logistics and sustainment leadership structure and personnel (military and civilian)
- Knowledge of roadmapping tools and processes for products and features
- Expertise in marketing communications which define and communicate product positioning and key product message for end customers
- Bachelor’s degree with 15+ years experience • Prior Defense Contracting Experience • Prior experience leading a team or leading a project • Prior experience achieving financial and business goals • Willing to travel on a frequent basis (5-10 days per month) • Must be a U.S. citizen with ability to obtain necessary security clearance as required by government contract
- Knowledge of industry and competitive landscape, Product and platform knowledge, Familiar with carrier challenges and nuances of target markets
- BA/BS/College degree preferred, or equivalent work experience