Manager, Product Marketing Job Description
Manager, Product Marketing Duties & Responsibilities
To write an effective manager, product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager, Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Product Marketing
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Manager, Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Manager, Product Marketing
Desired skills for manager, product marketing include:
Desired experience for manager, product marketing includes:
Manager, Product Marketing Examples
Manager, Product Marketing Job Description
- Develop and manage the company's full suite of data, voice, managed IT and professional services product portfolio
- Manage the Company's PR efforts to ensure maximum exposure and placement opportunities
- Manage the Company's website and social media presence
- Direct search engine optimization efforts
- Manage the Company's Trade Show exhibits and calendar
- New product launch activities
- Drive thought leadership around project service automation and the intersection with customer engagement processes
- Deliver high quality content - whitepapers, surveys, info graphics - that excites end users
- Develop and articulate our unique value and differentiators and monitor industry and competitive trends to support growth opportunities
- Leverage superior communication skills to create whitepapers, blogs, webinars and other content pieces to demonstrate thought leadership and drive urgency to our target market
- Experience in marketing communications with a minimum of 5 years and preferable background in Science, Technology and Medicine (STM) publishing covering academic and corporate markets
- Ability to partner with different levels and units throughout the organization and externally
- Proactive style with strong interpersonal skills
- Ability to work independently and in a global team environment
- Able to manage multiple assignments simultaneously, anticipate required activities/tasks, and work according to changing priorities and deadlines
- Proven experience of relationship management with internal staff and external clients
Manager, Product Marketing Job Description
- Manage content development plans and execution efforts that generate interest in our products and ultimately drives conversion
- Plan the launch of new products and releases along with managing the cross-functional implementation teams
- Collaborate on the development of product positioning and messaging that clearly articulates the benefits and differentiation of our product suite
- Assist in planning the launch of new products and releases and manage cross-functional implementation
- Develop service offerings to address requirements & manage BMS to close requirements to ensure capabilities are delivered as defined
- Analyze potential service partner relationships and develop long-term strategic requirements to support assigned services and solutions
- Ensure delivered capabilities meet needs of all routes to market, including direct, indirect, .com, and retail
- Some business operations analysis identifying trends and data for further study and action
- Drive awareness of specific products or services
- Interview target buyers to understand their critical unmet needs and buying criteria
- Background in mathematics and/or intervention education space
- Certifications – Project Management Certification, Pragmatic Marketing - preferred
- Create and distribute new product launch kits to Regional Marketing teams, PR, Retail Services, Review and approve online retail toolkits, PR advisories/QA’s, packaging and other marketing materials
- Ongoing Xbox.com updates for new accessories, any applicable changes
- Manage Marcom activities for new accessory launches (ensuring products have social networking plans, website updates, integration with 1st Party games, newsletters)
- Manage budget/quotes for marketing product samples
Manager, Product Marketing Job Description
- Develop and implement to-go-market plan
- Simultaneously manage multiple projects under tight deadlines
- Participate in tradeshow booth duty to assist in lead generation
- Works with both internal and external contacts
- Perform market intelligence
- 60%) - New Product Development (NPI)
- Conduct industry research, customer interviews, win/loss analysis
- Provides feedback to Product Management, as appropriate
- Plans and executes the go-to-market strategy and launch of new products, product bundles or releases
- Content development – product-specific positioning, messaging, collateral, and related content
- Demonstrated ability to develop product positioning and messaging
- Strong knowledge of B2B marketing, software-as-a-service, and the digital marketing ecosystem is a significant plus
- Bachelor Degree in Marketing or other related discipline
- Retail Analytics a plus, , pricing/costing process
- Experience managing agencies is a plus
- B.A./B.S in Computer Science / Comp
Manager, Product Marketing Job Description
- Develop product requirements, working alongside engineers, UX designers, and researchers
- Ideate and execute A/B testing and optimization efforts to optimize program KPIs
- Plan and execute market regional launch activities for new Web Division products as they become available for sale in Central European countries
- Knowledge of the Automation and Motion industry
- Experience in Control Products and Servo Drives
- Specialist Level support to Sales and Marketing Campaigns
- Background in IT, communications networking, hardware, software
- 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies with at least 2 years in consumer marketing
- Master’s degree in Business Administration is desired
- Automation industry knowledge with control system background desired
- Fluency in SAP is helpful
- Bachelor’s degree in Business or Technical field, or equivalent experience in industry
Manager, Product Marketing Job Description
- The candidate will have a background in product marketing (ideally B2B), and experience with a rapidly growing a business
- 30+ months professional marketing experience
- Experience with market research methods
- Experience in either e-commerce or B2B / enterprise technology is a plus
- Experience in product marketing or product management in a technology environment
- Accounts Payable, e-Procurement., Contract Management or ERP product marketing or management experience preferred
- Bachelor’s Degree and three to five years product or marketing experience and ideally within the online advertising technology industry (network, exchange, large Web publisher, agency) or marketing technology company
- 5+ years’ experience in strategic marketing in the healthcare vertical, pharmaceutical sales or market experience preferred
- Six years of experience in payments product marketing
- Familiarity with POS systems, payment terminals and peripherals, card-no-present and e-commerce solutions
- Contemporary knowledge of cutting-edge payment solutions, including traditional, progressive, marketing techniques
- Ability to develop comprehensive marketing strategies, execute, on tactical deliverables